CRM is a tool that helps businesses to manage their relationships with customers. Ultimately, the goal of CRM tool is to let you understand more about your existing as well as potential customers. The tool has the ability to capture all customer data. In other words, it takes care of complete customer lifecycle.
Here is an amazing example for you to understand better. Suppose a business owns 2000 existing customers. All of them already know about your business. However, it does not mean that you stop communicating with them. Start sending out the targeted email marketing messages to these customers. Make them understand that you still value them.
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