P O R T F O L
I
O CREATIVE MULTIPURPOSE PORTFOLIO By Elena Solli
I R U I
N O C O
T D T N
Education March 2015 Ecodesign Master degree Politecnico di Torino
Elena Solli
2010/2013 Industrial design degree 109/110 Product Design, Industrial processes, Graphic Design ISIA, IStituto Superiore per le Industrie Artistiche June/October 2013 AES, Authentic English School 2004/2010 Classical High Scholl graduate 77/100 Liceo classico statale “Socrate�, Roma
Personal Info
Born in Rome 09/01/1990
Living in Turin Since 2015
Contacts solli.elena@gmail.com
3388070569
Work experiences and collaborations March 2016 Authoress Architettura Ecosostenibile, online magazine April 2015 Graphic Designer J.E.To.P. - Junior Enterprise Politecnico di Torino June 2014/ February 2015 Graphic Designer ICE - Agenzia / ITA, Ialian Trade Agency September/October 2014 Volunteer Braziers Park, School of Integrative Social Research, United Kingdom January 2014 Graphic/Product designer Effegi Impex S.r.l. , company dealer of made in Italy luxury accessories
April/June 2013 Trainee Giulio Patrizi design studio September 2013 Production of gardening nurseries systems Manufatti Liberi February 2013 Graphic advisor Italian Taste S.r.l.
Hobbies Gardening, photography, collages designing, reading
Driving license B
February 2013 Graphic designer Cloud4HCM
Awards 2013: Nicoletti Award 2013 2012: second prize at the Creactivity Award with the project “Smart Viber” -publication of the project “Smart Viber” on Creactivity Emagazine -SYDA Award 2012
Personal skills and competences Languages
IT skills
Italian English, IELTS certificate score 5.5 Suite Adobe, Microsoft Office, Rhinoceros, Autocad, Inventor Professional, Blender, Showcase, KeyShot, Cinema 4D
Systemic design plans the relationships between the components that generate a system. It enhances local identity and resources and produces development and well-being for the individual and the community. By working innovatively on processes and their relationships, it is possible to create the blue economy. Growth takes place for autopoiesis and the result is sustainable development. Nowadays, Earth situation forces us to seriously think about our future. Our current production and consuming behaviour draws resources from the environment and dumps trash into the environment. It’s now most urgent redesign the flow of goods and energy, following a natural model. If the output of a system is the input of another one productive processes are naturally reconfigured, enhancing their profit and their operating area. In this section will be shown the transformation of the system of a herbalist shop from a linear approach, the current one, to a systemic approach.
M A S T E R T H E S I S
Current situation RELATIONS BETWEEN COMPANY AND TERRITORIAL ACTIVITIES Evaluative analysis
Ita d’
ia rc ’O d l Va a/ n a hi
Industria chimica
Distilleria
Az. Gattavec ch i
Va ld ic
Allevamento
Rivenditore fitofarmaci
Mo nte pu lci an o
ro
ne
Al tre
Es te
zo
Situazione attuale RELAZIONITRA AZIENDA E ATTIVITÀ TERRITORIALI Analisi valutativa lia
The subject of master thesis is the analysis of the Gattavecchi winegrowing company, specialized in the production of Rosso di Montepulciano and Vino Nobile, located in Montepulciano, Tuscany. Have been identified the relationships that currently exist with the territorial activities that enable the company to grow grapes, produce wine, cook dishes in the restaurant and sell their goods. Critics have been identified using some criteria: - environmental impact; - consequences on man’s health; - enhancement of local culture.
Azienda produttrice di cippato
Caseificio
Coltivazione vite
Caseificio Frantoio Cooperativo Allevamento Produttori legumi e cereali
Produttori di uve Fornitori Tappi Vetrerie
Pasticceria
Scatolificio
Produttori aceto balsamico Vetreria multinazionale
Mercato ingrosso
Produzione vino
% 20
Produttori di vini
n Ve
Produttori composte
Panificio
te di
20% Vendit e
G.D.O. 60 %
Smaltimento fanghi
Smaltimento rifiuti
Vendita diretta
Ristorante
Degustazioni
Ve nd ite
G.D.O. Turisti Visite guidate cantina
Fogna
Turisti
Systemic Approach RELATIONS BETWEEN COMPANY AND TERRITORIAL ACTIVITIES
Thanks to the systemic approach, it is possible to modify the inputs (not polluting and only the local ones) needed for each process and employ outputs for new uses. The result is the creation of a dense network of relationships around the Gattavecchi company, which Produzione vino
Risorse
Approccio sistemico Azienda vitivinicola
born from resources exchanges. New business activities have also been created. They allowed to build a local system with a strong economic and cultural identity that can generate the least impact on the environment. Ristorante
INPUT Biodigestore
a/Val d’Orcia Valdichian o Montepulcian
Acqua Impianto fotovoltaico depurata
Detergente a base vegetale
ERBE E FRUTTI
Calore
TINCHE, CARPE
FUNGHI SHIITAKE
POLLI
UOVA
OLIO FARINA COMPOSTE VINACCIOLI VINACCIOLI
SUGHI
GRAPPA
VINO
COMPOSTE
DOLCI SECCHI
OLIO PER ALIMENTI
SUGHI
PANE E VINI DA FOCACCE ALTRI PRODUTTORI
FRUTTI
Energie rinno vab ili
Alghe, Piante acquatiche Raccolta acqua depurata
Biodigestore
Pozzo
Impianto fotovoltaico
Detergente naturale
ACQUE FITODEPURATE
Sabbia argilla
ERBORISTERIA INTEGRATORI ALIMENTARI
ALGHE, PIANTE Creme Cosmetiche
Polli
ALLEVAMENTO CHIANINA
Acqua depurata
Miscela di sementi
Inerbimento Consociazioni
FITODEPURAZIONE Calore
Confusione sessuale
Funghi antagonisti
Allevamento animali
Caseificio
AVICOLTURA
Produttori di vini Carne e salumi
scarti solidi
Olio da Vinaccioli
PRODUZIONE VINO
COLTIVATORI LOCALI
ITTICOLTURA
Olio per Massaggi
VINO IN BOTTIGLIA
Insetti antagonisti
Farina per Peeling
BENESSERE
Acque grigie
Acqua depurata
Sovescio
MAN GIM I
AVICOLTURA
Letame
Vendita
PRODUZIONE SAPONE
Farina alimentare
Olio per alimenti
Vino
Formaggi COLTIVATORI LOCALI
Frutta, verdura legumi
PRODUZIONE COMPOSTE E CONSERVE
Acque grigie
UVA
Vinaccioli
Pallet
Olio per alimenti
Legumi
Mulino
DISTILLAZIONE
Grappa
Vinaccia
ERBE E FRUTTI
Raspi
Raccolta legno
Feccia
CO2
Detergente naturale
GRAPPA
Vinacce esauste
Imballaggi
3.800q
COLTIVAZIONE
Farina
DISTILLAZIONE
Plastica
Cereali
Ceppi Micello
ERBORISTERIA
Riciclo plastica
Germogli Grappoli Grappoli stressati prematuri
PRODOTTI FITOSANITARI
SUGHI
Riciclo Carta
Tralci
Erba
Foglie
COMPOST
PRODUZIONE COMPOSTE E CONSERVE
ITTICOLTURA
Substrato esausto FUNGHI SHIITAKE
Lombrichi
COMPOST
Vite e Infrastrutture ecologiche
FUNGHICOLTURA
Biodigestore
Alcol Acque reflue tartariche
Pasta Estrazione acido tartarico
TINCHE, CARPE
ACQUE FITODEPURATE
RISTORANTE
VENDITA
LOMBRICHI 830.000
PRODUZIONE SAPONE
Olii
700.000 lombrichi 400.000 confezioni
CALICI DI VINO
Bottiglie vuote
Piatti tradizionali e inediti
PRODOTTI GASTRONOMICI
POLLI
SAPONE
Carne e salumi Formaggi
Tappi
UVA
VINO
GRAPPA
OLIO DI OLIVA
SALUMI FORMAGGI LEGUMI E CEREALI
PASTA COMPOSTE OLIO PER COMPOSTE PER FORMAGGI ALIMENTI
DOLCI SECCHI
Biodigestore
SUGHI
VINI DA ALTRI PRODUTTORI
PANE E FOCACCE
FRUTTI
Riciclo vetro
Bottiglie vuote
CALICI DI VINO
NUOVI PRODOTTI
OLIO DA VINACCIOLI
VINO IN BOTTIGLIA
DEGUSTAZIONI
PRODOTTI ATTUALI
GRAPPA
VENDITA
Tappi
UOVA
LOMBRICHI
Scarti organici
Acqua grigia
AVICOLTURA
Pollina
Vino
Usi industriali
Terra
HUMUS
RISTORANTE
Raccolta usi industriali
Borlande
FITODEPURAZIONE
VERMICOMPOST COMPOSTE
ALCOL METILICO ALCOL SUPERIORI (Testa e coda)
Avannotti
Raccolta legno
VERMI COMPOST FUNGHI COLTURA
Scarti organici Imballaggi
OLIO DI OLIVA
H E R B A L I S T S H O P LINEAR / HERBALIST'S SHOP Macugnaga
INPUT
pluriball cellofan polystyrene
CHEMICAL INDUSTRY
pesticides
herbicide
ion s inat al nce tam ment ubsta n o -c viron ful s en Harm n - r ma fo
nce d ala eregical b ated t l a - olo min bi onta cts -c odu pr
HEALING INDUSTRY phytotherapy products
insecticide
COSMETICS INDUSTRY
make-up perfumes
MEDICINAL PLANTS CULTIVATION
DETERGENT INDUSTRY
ons issi e emewabl 2 O - C ot ren s -n urce so
PLASTIC PRODUCTION INDUSTRY s sion mis als 2 e ateri eum O l - Caw m petro -r om fr
PAPER PRODUCTION INDUSTRY
paper bags
cardboard boxes
dried herbs
plastic bags
phytotherapy products
pluriball cellofan polystyrene
s
sion mis 2 e osts O c -C igh -h
LOGISTICS PLATFORM
phytotherapy products
PACKING REMOVAL
dried herbs
make-up perfumes body detergents
ng agi ack ls - p ateria e m erus ov
phytotherapy
herbal teas
make-up perfumes
RETAIL
PACKAGE plastic carboard bottles boxed
detergents
INDUSTRY PROCESSING HERBS
pluriball cellofan polystyrene
herbal teas packaged
make-up perfumes
cardboard boxes
body detergents
herbal teas packaged
body detergents
LOCAL
n ons atio issi in em ontam 2 -COater c -w
NATIONAL / IN TERNATI ONAL
Scheme about actual herbalist’s shop selling processes and about activities which provide raw materials.
MIX AND PACK
dried herbs
plastic bags
herbal teas packaged mixed herbs
herbs
cardboard boxes a -m ccum - was ate ula te ria tio rec ls no n ycle t d
plastic bags
Landfill
OUTPUT paper bags plastic bottles
carboard boxed
pluriball cellofan polystyrene
cardboard boxes
paper bags
plastic bags
dried herbs
phytotherapy products
body detergents
make-up perfumes
herbal teas packaged
SYSTEMIC/ HERBALIST'S SHOP Macugnaga
INPUT
peels and leaves
strawberry stalk
seeds
depurated water
leaves
TREE CARE
rain water
sprouts
AQUEDUCT
seeds
berries
aromatic coniferous wood
flowers
AR YE
PACKAGING INDUSTRY milled flowers
PUN G
PAP
MILLING
SPLITTING
O PR
fmilled fruits
berry powder
berry
GINE
ISSO
ERO AV
tarassacum coffee
waste
milled herbs
BLENDING
leaves flowers
MACERATION
MEN T
O
BIODIGESTOR
DRYING
A IAN
A
TIM
ON CE A BIAN C
PINO OS
aeration
alcol
ROASTING tarassacum roots
WASHING
MULCHING
PO
can
ENERGY
roots
AR YE
amber paper energy glass bags bottle
spruce bud
COLLECTING
PO ITO
resin
peels and leaves
CO SA
VALE R
PALLETS
berries
drinkable water
IC E TW
A
SOWING
flowers
resin
A UL
TARA S
PRIM
CULTIVATION
depurated water
sprouts
aeration
leaves
PHYTODEPURATION
spruce bud
CONSERVATION
SAMWWILL
CARE OF THE WOOD
drinkable water
paper bags
can
amber glass bottle
macerated tarassacum flowers
PACKAGE
exhausted herbs mother tincture
organic waste water
herbs mix CAFFÈ
strawberry stalk
fresh mint
berry POLVERE powder
fresh aromatic herbs
TISANA
tarassacum coffee
herbs tea
PATISSERIE
New herbalist’s shop process system generated from the systemic approach. The new paradigm brings ecological, social and economic benefits.
BREWERY
DISTILLERY
alcol
OUTPUT
MARKET TISANA
tarassacum fresh flowers mint
CAFFÈ
fresh exhausted mother berry herbs tarassacum herbs mix coffee tincture powder tea aromatic herbs herbs
In a system, relationships between the different components build up the system, they characterize it and allow identification. Each single component, that can be assimilated to a network node, acquires more value since it is related to others, generating new relationships and new way of development. In Systemic Design, people, activities and resources are components of an open system that generates collective well-being. In Systemic Design, interactions between components create collaborative relationships strongly linked to the territory.
DOMESTIC PHYTODEPURATION Context: Lasithi (Crete Island)
DOMESTIC WATER FLOW CHARACTERISTICS
COLLECTOR DRINKABLE WATER
Aquatic Mint
CLEANING TEETH / FACE
DEPURATOR
WASHING CLOTHES
SHOWER
GREY WATER
DEPURATOR
Iris
DEPURATOR DECANTATION
TANK
DEPURATOR WASHING CLOTHES
SHOWER PHYTODEPURATION
TANK
The university experience and passion for design has led to the creation of a lot of concepts, some of which are made in close contact with companies. Some projects take place from assigned themes, from social and environmental needs that need to communicate with technical aspects (such as usability and industrial production) and aesthetics. The work presented in this portfolio have been prototype in different ways: some through 3D modeling, others are real scale or full-scale models.
D R Ã’ M O S
Dròmos is a wrist accessory composed by two straps, one of which provided with tousch screen. They are join together to make a bracelet. Dròmos is designed to guide the user in a route through vibration, both while he practices sports or when on a journey. It is also a downloadable application on your smartphone, on which you can write the address of the desination to be reached and directions will be communicated via Bluetooth to the bracelets. Then, they will develop the informations in vibrations.
C R Y S Crys is a modular sustainable lamp. It consists of joint plypropylene bands, a durable and recyclable material, that allows to enclose the lamp in a packaging compact, optimizing transports.
A M A N D A Amanda is a beach accessory which allows to relax by the sea in different ways. It is both a hammock and a beach tent that can be mounted by tubular furniture and pegs arranged in the bag which contains the hammock/ tent.
N E W Y O R K -
New York is the sofa designed for families who gather in the living room at the end of the day to spend time together or to see a movie. It is created also for young people who love to receive guests and need a changing space. New York transforms the living room at the reference point of the house.
S N A K E / L A M P Snake Lamp is obrained with detergents used bottles. Everyone can create Snake Lamp at home. It is necessary just bring the edges of the templates on the plastic, cut them out and assemble the modules together. Once mounted the lamp holder and the bulb, Snake Lamp is ready to be used.
Xbags is a shopping bags and accessories collection made entirely by hand with simple materials. The shopping bags are an ecological choice because they can be used to store your purchases, replacing the normal plastic bags, without sacrificing aesthetics. Indeed with Xbags you wear handbags with unique and endearing design.
X B A G S
The graphic work collected in this section are the both results of curricular exercises and also of activities carried out in the professional field. Various types of graphic designs will be shown: from packaging to logotypes and corporate catalogs.
- T E A S A N A
Teasana uses irony to approach to a younger target which does little use of herbal teas. Irony transpires in the black and white photographs of older women who stand behind a symmetrical floral arrangementmirrored psychedelic theme.
M E R C B R O C H U R E Merc is the historic British brand that was born in Carnaby Street during the movement of the Swinning London. This brochure wants to emphasize how the British musical background influences the brand’s style and vice versa. It also shows the timeless models of Merc clothes, already sold more than fifty years ago.
loud
L O G O T Y P E
Sharing the future
Gusto Italiano
1
2
loud
Sharing the future
A proposal of a logotyoe for the “Italian Taste� company which deals with the export of Italian food abroad. The aim is to draw the theme of traditional Italian cuisine maintaining the structure of a brand.
Logo designed for the company Cloud4HCM. The intent is to combine the classic counseling service for staff of companies with a new type of application in the cloud.
Logo for the collection of shopping bag Xbags.
loud
Bags
Bags
Sharing the future
C O M P A N Y W O R K
Left IInstitutional logo of “Borsa dell’innovazione e dell’alta tecnologia”, annual event in Italy. Right Institutional banner for the conference of the African Development Bank.
LE IMPRESE E LE BANCHE ITALIANE CON LA BANCA AFRICANA DI SVILUPPO: FOCUS SUL SETTORE PRIVATO (INFRASTRUTTURE, INDUSTRIA E SERVIZI, ISTITUZIONI FINANZIARIE) Roma, ICE-Agenzia, 7 novembre 2014
Above Photographs and graphics for the advertising image of Men’s Heritage brand. Right Photographs anc graphics for the catalog “Original Toiletries”.
Food design is a recent term that includes the process of design studies and research leading to new food products. This discipline is related to industrial design and deals with the design and design of foods, parts of complex food products and somehow related to them. This short section deals with a food design projesct born from the will to express the sea theme through the ingredients and their malleability.
W A V E S P O O N Wave Spoon are dough spoons that can be served with peas mousse, cheese and creams. How to make it Roll out the dough with four, water, oil and salt. Cut trapezoids, soften edges before baking and place the part of the handle of the molds on a tubular aluminium. Once cooked you can serve it with peas mousse, ham and soft cheese. Now enjoy it!
Nowadays, in order to achieve a complete preparation in designing, it is necessary to know how to use digital modeling and animation software. This competence enables to express themes and concepts through alternative and effective tools, that can engage the observer more than other means of communication. In the following chapter will be shown a digital animation designed with one of the most famous 3d modeling programs, Blender.
E A R T H T E C H
This is a video presentation of a videogame named Earthtech, which aims to raise the player’s awareness about eco-sustainability. The theme of the game is a more environmentally friendly world that can be achieved through opensource technologies. The plot of the videogame, is based on a future hypothetical scenario, in which the Evil.CO company destroied the earth for using old production methods.Three robots have been sent to save the world and bring sustainable production methods. Player’s goals: Create objects with sustainable tools as 3D printing and Arduino. Change the destiny of the earth using open source methods.
click to video