Creative Multipurpose Portfolio

P O R T F O L

I

O CREATIVE MULTIPURPOSE PORTFOLIO

By Elena Solli

I R U I

N O C O

T D T N

Education March 2015 Ecodesign Master degree Politecnico di Torino

Elena Solli

2010/2013 Industrial design degree 109/110 Product Design, Industrial processes, Graphic Design ISIA, IStituto Superiore per le Industrie Artistiche June/October 2013 AES, Authentic English School 2004/2010 Classical High Scholl graduate 77/100 Liceo classico statale “Socrate�, Roma

Personal Info

Born in Rome 09/01/1990

Living in Turin Since 2015

Contacts solli.elena@gmail.com

3388070569

Work experiences and collaborations March 2016 Authoress Architettura Ecosostenibile, online magazine April 2015 Graphic Designer J.E.To.P. - Junior Enterprise Politecnico di Torino June 2014/ February 2015 Graphic Designer ICE - Agenzia / ITA, Ialian Trade Agency September/October 2014 Volunteer Braziers Park, School of Integrative Social Research, United Kingdom January 2014 Graphic/Product designer Effegi Impex S.r.l. , company dealer of made in Italy luxury accessories

April/June 2013 Trainee Giulio Patrizi design studio September 2013 Production of gardening nurseries systems Manufatti Liberi February 2013 Graphic advisor Italian Taste S.r.l.

Hobbies Gardening, photography, collages designing, reading

Driving license B

February 2013 Graphic designer Cloud4HCM

Awards 2013: Nicoletti Award 2013 2012: second prize at the Creactivity Award with the project “Smart Viber” -publication of the project “Smart Viber” on Creactivity Emagazine -SYDA Award 2012

Personal skills and competences Languages

IT skills

Italian English, IELTS certificate score 5.5 Suite Adobe, Microsoft Office, Rhinoceros, Autocad, Inventor Professional, Blender, Showcase, KeyShot, Cinema 4D

Systemic design plans the relationships between the components that generate a system. It enhances local identity and resources and produces development and well-being for the individual and the community.

By working innovatively on processes and their relationships, it is possible to create the blue economy.

Growth takes place for autopoiesis and the result is sustainable development.

Nowadays, Earth situation forces us to seriously think about our future. Our current production and consuming behaviour draws resources from the environment and dumps trash into the environment. It’s now most urgent redesign the flow of goods and energy, following a natural model. If the output of a system is the input of another one productive processes are naturally reconfigured, enhancing their profit and their operating area.

In this section will be shown the transformation of the system of a herbalist shop from a linear approach, the current one, to a systemic approach.

M A S T E R T H E S I S

Current situation RELATIONS BETWEEN COMPANY AND TERRITORIAL ACTIVITIES Evaluative analysis

Ita d’

ia rc ’O d l Va a/ n a hi

Industria chimica

Distilleria

Az. Gattavec ch i

Va ld ic

Allevamento

Rivenditore fitofarmaci

Mo nte pu lci an o

ro

ne

Al tre

Es te

zo

Situazione attuale RELAZIONITRA AZIENDA E ATTIVITÀ TERRITORIALI Analisi valutativa lia

The subject of master thesis is the analysis of the Gattavecchi winegrowing company, specialized in the production of Rosso di Montepulciano and Vino Nobile, located in Montepulciano, Tuscany.

Have been identified the relationships that currently exist with the territorial activities that enable the company to grow grapes, produce wine, cook dishes in the restaurant and sell their goods.

Critics have been identified using some criteria: - environmental impact; - consequences on man’s health; - enhancement of local culture.

Azienda produttrice di cippato

Caseificio

Coltivazione vite

Caseificio Frantoio Cooperativo Allevamento Produttori legumi e cereali

Produttori di uve Fornitori Tappi Vetrerie

Pasticceria

Scatolificio

Produttori aceto balsamico Vetreria multinazionale

Mercato ingrosso

Produzione vino

% 20

Produttori di vini

n Ve

Produttori composte

Panificio

te di

20% Vendit e

G.D.O. 60 %

Smaltimento fanghi

Smaltimento rifiuti

Vendita diretta

Ristorante

Degustazioni

Ve nd ite

G.D.O. Turisti Visite guidate cantina

Fogna

Turisti

Systemic Approach RELATIONS BETWEEN COMPANY AND TERRITORIAL ACTIVITIES

Thanks to the systemic approach, it is possible to modify the inputs (not polluting and only the local ones) needed for each process and employ outputs for new uses. The result is the creation of a dense network of relationships around the Gattavecchi company, which Produzione vino

Risorse

Approccio sistemico Azienda vitivinicola

born from resources exchanges. New business activities have also been created. They allowed to build a local system with a strong economic and cultural identity that can generate the least impact on the environment.

Ristorante

INPUT Biodigestore

a/Val d’Orcia Valdichian o Montepulcian

Acqua Impianto fotovoltaico depurata

Detergente a base vegetale

ERBE E FRUTTI

Calore

TINCHE, CARPE

FUNGHI SHIITAKE

POLLI

UOVA

OLIO FARINA COMPOSTE VINACCIOLI VINACCIOLI

SUGHI

GRAPPA

VINO

COMPOSTE

DOLCI SECCHI

OLIO PER ALIMENTI

SUGHI

PANE E VINI DA FOCACCE ALTRI PRODUTTORI

FRUTTI

Energie rinno vab ili

Alghe, Piante acquatiche Raccolta acqua depurata

Biodigestore

Pozzo

Impianto fotovoltaico

Detergente naturale

ACQUE FITODEPURATE

Sabbia argilla

ERBORISTERIA INTEGRATORI ALIMENTARI

ALGHE, PIANTE Creme Cosmetiche

Polli

ALLEVAMENTO CHIANINA

Acqua depurata

Miscela di sementi

Inerbimento Consociazioni

FITODEPURAZIONE Calore

Confusione sessuale

Funghi antagonisti

Allevamento animali

Caseificio

AVICOLTURA

Produttori di vini Carne e salumi

scarti solidi

Olio da Vinaccioli

PRODUZIONE VINO

COLTIVATORI LOCALI

ITTICOLTURA

Olio per Massaggi

VINO IN BOTTIGLIA

Insetti antagonisti

Farina per Peeling

BENESSERE

Acque grigie

Acqua depurata

Sovescio

MAN GIM I

AVICOLTURA

Letame

Vendita

PRODUZIONE SAPONE

Farina alimentare

Olio per alimenti

Vino

Formaggi COLTIVATORI LOCALI

Frutta, verdura legumi

PRODUZIONE COMPOSTE E CONSERVE

Acque grigie

UVA

Vinaccioli

Pallet

Olio per alimenti

Legumi

Mulino

DISTILLAZIONE

Grappa

Vinaccia

ERBE E FRUTTI

Raspi

Raccolta legno

Feccia

CO2

Detergente naturale

GRAPPA

Vinacce esauste

Imballaggi

3.800q

COLTIVAZIONE

Farina

DISTILLAZIONE

Plastica

Cereali

Ceppi Micello

ERBORISTERIA

Riciclo plastica

Germogli Grappoli Grappoli stressati prematuri

PRODOTTI FITOSANITARI

SUGHI

Riciclo Carta

Tralci

Erba

Foglie

COMPOST

PRODUZIONE COMPOSTE E CONSERVE

ITTICOLTURA

Substrato esausto FUNGHI SHIITAKE

Lombrichi

COMPOST

Vite e Infrastrutture ecologiche

FUNGHICOLTURA

Biodigestore

Alcol Acque reflue tartariche

Pasta Estrazione acido tartarico

TINCHE, CARPE

ACQUE FITODEPURATE

RISTORANTE

VENDITA

LOMBRICHI 830.000

PRODUZIONE SAPONE

Olii

700.000 lombrichi 400.000 confezioni

CALICI DI VINO

Bottiglie vuote

Piatti tradizionali e inediti

PRODOTTI GASTRONOMICI

POLLI

SAPONE

Carne e salumi Formaggi

Tappi

UVA

VINO

GRAPPA

OLIO DI OLIVA

SALUMI FORMAGGI LEGUMI E CEREALI

PASTA COMPOSTE OLIO PER COMPOSTE PER FORMAGGI ALIMENTI

DOLCI SECCHI

Biodigestore

SUGHI

VINI DA ALTRI PRODUTTORI

PANE E FOCACCE

FRUTTI

Riciclo vetro

Bottiglie vuote

CALICI DI VINO

NUOVI PRODOTTI

OLIO DA VINACCIOLI

VINO IN BOTTIGLIA

DEGUSTAZIONI

PRODOTTI ATTUALI

GRAPPA

VENDITA

Tappi

UOVA

LOMBRICHI

Scarti organici

Acqua grigia

AVICOLTURA

Pollina

Vino

Usi industriali

Terra

HUMUS

RISTORANTE

Raccolta usi industriali

Borlande

FITODEPURAZIONE

VERMICOMPOST COMPOSTE

ALCOL METILICO ALCOL SUPERIORI (Testa e coda)

Avannotti

Raccolta legno

VERMI COMPOST FUNGHI COLTURA

Scarti organici Imballaggi

OLIO DI OLIVA

H E R B A L I S T S H O P LINEAR / HERBALIST'S SHOP Macugnaga

INPUT

pluriball cellofan polystyrene

CHEMICAL INDUSTRY

pesticides

herbicide

ion s inat al nce tam ment ubsta n o -c viron ful s en Harm n - r ma fo

nce d ala eregical b ated t l a - olo min bi onta cts -c odu pr

HEALING INDUSTRY phytotherapy products

insecticide

COSMETICS INDUSTRY

make-up perfumes

MEDICINAL PLANTS CULTIVATION

DETERGENT INDUSTRY

ons issi e emewabl 2 O - C ot ren s -n urce so

PLASTIC PRODUCTION INDUSTRY s sion mis als 2 e ateri eum O l - Caw m petro -r om fr

PAPER PRODUCTION INDUSTRY

paper bags

cardboard boxes

dried herbs

plastic bags

phytotherapy products

pluriball cellofan polystyrene

s

sion mis 2 e osts O c -C igh -h

LOGISTICS PLATFORM

phytotherapy products

PACKING REMOVAL

dried herbs

make-up perfumes body detergents

ng agi ack ls - p ateria e m erus ov

phytotherapy

herbal teas

make-up perfumes

RETAIL

PACKAGE plastic carboard bottles boxed

detergents

INDUSTRY PROCESSING HERBS

pluriball cellofan polystyrene

herbal teas packaged

make-up perfumes

cardboard boxes

body detergents

herbal teas packaged

body detergents

LOCAL

n ons atio issi in em ontam 2 -COater c -w

NATIONAL / IN TERNATI ONAL

Scheme about actual herbalist’s shop selling processes and about activities which provide raw materials.

MIX AND PACK

dried herbs

plastic bags

herbal teas packaged mixed herbs

herbs

cardboard boxes a -m ccum - was ate ula te ria tio rec ls no n ycle t d

plastic bags

Landfill

OUTPUT paper bags plastic bottles

carboard boxed

pluriball cellofan polystyrene

cardboard boxes

paper bags

plastic bags

dried herbs

phytotherapy products

body detergents

make-up perfumes

herbal teas packaged

SYSTEMIC/ HERBALIST'S SHOP Macugnaga

INPUT

peels and leaves

strawberry stalk

seeds

depurated water

leaves

TREE CARE

rain water

sprouts

AQUEDUCT

seeds

berries

aromatic coniferous wood

flowers

AR YE

PACKAGING INDUSTRY milled flowers

PUN G

PAP

MILLING

SPLITTING

O PR

fmilled fruits

berry powder

berry

GINE

ISSO

ERO AV

tarassacum coffee

waste

milled herbs

BLENDING

leaves flowers

MACERATION

MEN T

O

BIODIGESTOR

DRYING

A IAN

A

TIM

ON CE A BIAN C

PINO OS

aeration

alcol

ROASTING tarassacum roots

WASHING

MULCHING

PO

can

ENERGY

roots

AR YE

amber paper energy glass bags bottle

spruce bud

COLLECTING

PO ITO

resin

peels and leaves

CO SA

VALE R

PALLETS

berries

drinkable water

IC E TW

A

SOWING

flowers

resin

A UL

TARA S

PRIM

CULTIVATION

depurated water

sprouts

aeration

leaves

PHYTODEPURATION

spruce bud

CONSERVATION

SAMWWILL

CARE OF THE WOOD

drinkable water

paper bags

can

amber glass bottle

macerated tarassacum flowers

PACKAGE

exhausted herbs mother tincture

organic waste water

herbs mix CAFFÈ

strawberry stalk

fresh mint

berry POLVERE powder

fresh aromatic herbs

TISANA

tarassacum coffee

herbs tea

PATISSERIE

New herbalist’s shop process system generated from the systemic approach.

The new paradigm brings ecological, social and economic benefits.

BREWERY

DISTILLERY

alcol

OUTPUT

MARKET TISANA

tarassacum fresh flowers mint

CAFFÈ

fresh exhausted mother berry herbs tarassacum herbs mix coffee tincture powder tea aromatic herbs herbs

In a system, relationships between the different components build up the system, they characterize it and allow identification.

Each single component, that can be assimilated to a network node, acquires more value since it is related to others, generating new relationships and new way of development.

In Systemic Design, people, activities and resources are components of an open system that generates collective well-being.

In Systemic Design, interactions between components create collaborative relationships strongly linked to the territory.

DOMESTIC PHYTODEPURATION Context: Lasithi (Crete Island)

DOMESTIC WATER FLOW CHARACTERISTICS

COLLECTOR DRINKABLE WATER

Aquatic Mint

CLEANING TEETH / FACE

DEPURATOR

WASHING CLOTHES

SHOWER

GREY WATER

DEPURATOR

Iris

DEPURATOR DECANTATION

TANK

DEPURATOR WASHING CLOTHES

SHOWER PHYTODEPURATION

TANK

The university experience and passion for design has led to the creation of a lot of concepts, some of which are made in close contact with companies.

Some projects take place from assigned themes, from social and environmental needs that need to communicate with technical aspects (such as usability and industrial production) and aesthetics.

The work presented in this portfolio have been prototype in different ways: some through 3D modeling, others are real scale or full-scale models.

D R Ã’ M O S

Dròmos is a wrist accessory composed by two straps, one of which provided with tousch screen. They are join together to make a bracelet.

Dròmos is designed to guide the user in a route through vibration, both while he practices sports or when on a journey.

It is also a downloadable application on your smartphone, on which you can write the address of the desination to be reached and directions will be communicated via Bluetooth to the bracelets. Then, they will develop the informations in vibrations.

C R Y S Crys is a modular sustainable lamp.

It consists of joint plypropylene bands, a durable and recyclable material, that allows to enclose the lamp in a packaging compact, optimizing transports.

A M A N D A Amanda is a beach accessory which allows to relax by the sea in different ways.

It is both a hammock and a beach tent that can be mounted by tubular furniture and pegs arranged in the bag which contains the hammock/ tent.

N E W Y O R K -

New York is the sofa designed for families who gather in the living room at the end of the day to spend time together or to see a movie. It is created also for young people who love to receive guests and need a changing space.

New York transforms the living room at the reference point of the house.

S N A K E / L A M P Snake Lamp is obrained with detergents used bottles. Everyone can create Snake Lamp at home. It is necessary just bring the edges of the templates on the plastic, cut them out and assemble the modules together. Once mounted the lamp holder and the bulb, Snake Lamp is ready to be used.

Xbags is a shopping bags and accessories collection made entirely by hand with simple materials.

The shopping bags are an ecological choice because they can be used to store your purchases, replacing the normal plastic bags, without sacrificing aesthetics. Indeed with Xbags you wear handbags with unique and endearing design.

X B A G S

The graphic work collected in this section are the both results of curricular exercises and also of activities carried out in the professional field. Various types of graphic designs will be shown: from packaging to logotypes and corporate catalogs.

- T E A S A N A

Teasana uses irony to approach to a younger target which does little use of herbal teas.

Irony transpires in the black and white photographs of older women who stand behind a symmetrical floral arrangementmirrored psychedelic theme.

M E R C B R O C H U R E Merc is the historic British brand that was born in Carnaby Street during the movement of the Swinning London.

This brochure wants to emphasize how the British musical background influences the brand’s style and vice versa. It also shows the timeless models of Merc clothes, already sold more than fifty years ago.

loud

L O G O T Y P E

Sharing the future

Gusto Italiano

1

2

loud

Sharing the future

A proposal of a logotyoe for the “Italian Taste� company which deals with the export of Italian food abroad. The aim is to draw the theme of traditional Italian cuisine maintaining the structure of a brand.

Logo designed for the company Cloud4HCM. The intent is to combine the classic counseling service for staff of companies with a new type of application in the cloud.

Logo for the collection of shopping bag Xbags.

loud

Bags

Bags

Sharing the future

C O M P A N Y W O R K

Left IInstitutional logo of “Borsa dell’innovazione e dell’alta tecnologia”, annual event in Italy.

Right Institutional banner for the conference of the African Development Bank.

LE IMPRESE E LE BANCHE ITALIANE CON LA BANCA AFRICANA DI SVILUPPO: FOCUS SUL SETTORE PRIVATO (INFRASTRUTTURE, INDUSTRIA E SERVIZI, ISTITUZIONI FINANZIARIE) Roma, ICE-Agenzia, 7 novembre 2014

Above Photographs and graphics for the advertising image of Men’s Heritage brand.

Right Photographs anc graphics for the catalog “Original Toiletries”.

Food design is a recent term that includes the process of design studies and research leading to new food products. This discipline is related to industrial design and deals with the design and design of foods, parts of complex food products and somehow related to them.

This short section deals with a food design projesct born from the will to express the sea theme through the ingredients and their malleability.

W A V E S P O O N Wave Spoon are dough spoons that can be served with peas mousse, cheese and creams.

How to make it Roll out the dough with four, water, oil and salt. Cut trapezoids, soften edges before baking and place the part of the handle of the molds on a tubular aluminium.

Once cooked you can serve it with peas mousse, ham and soft cheese.

Now enjoy it!

Nowadays, in order to achieve a complete preparation in designing, it is necessary to know how to use digital modeling and animation software. This competence enables to express themes and concepts through alternative and effective tools, that can engage the observer more than other means of communication.

In the following chapter will be shown a digital animation designed with one of the most famous 3d modeling programs, Blender.

E A R T H T E C H

This is a video presentation of a videogame named Earthtech, which aims to raise the player’s awareness about eco-sustainability. The theme of the game is a more environmentally friendly world that can be achieved through opensource technologies.

The plot of the videogame, is based on a future hypothetical scenario, in which the Evil.CO company destroied the earth for using old production methods.Three robots have been sent to save the world and bring sustainable production methods.

Player’s goals: Create objects with sustainable tools as 3D printing and Arduino. Change the destiny of the earth using open source methods.

click to video