Design Portfolio Marbella Design Academy Elena Zahn 2018/19 by Elena Zahn

by elena zahn

9 MONTHS OF INTERIOR ARCHITECTURE

i am still learing.

C SIN

E 1997

MADE IN MU NI CH

ABOUT ME

I grew up in Germany but have been travelling for the past few years, where I developed my passion for design and architecture. This led me to enter the Bachelor Program of Interior Architecture at the Marbella Design Academy. I’m looking forward to my second year and can´t wait to see what´s to come.

1. E x p o - Wo r k - H o u s e A small flat in Monda.

2. Group project

Designing for the IKEA PS collection.

The following pages will give you a good insight into my progress over the last year. It´s been just about 9 months of intense interior architecture at the Marbella Design Academy. A lot of though, work and excitement went into these projects and I hope the final outcode reflects the efforts. This portfolio is arranged reversed, so you can view my latest projects first and see how I developed my skills and achieved a better understanding of design over time.

TABLE OF CONTENT INT43_DESIGN PROJECTS

1. INT43_3 Expo-Work-House, page 1-46 2. INT43_2 Group Project, page 47-68 4. INT43_1 Fundación Picasso, page 69-94 INT42_COMMUNIC ATIN G DESIGN

3. INT42 100% Design, page 95-126 INT41_FUNADMENTALS OF CREATIVE DESIGN

3 . 10 0 % D e s i g n A booth for our client.

5. Sense of Space

Innovative design for a new living experience.

4. Fundación Picasso Creating a museum exhibition.

6. Self-Deconstruction A project about me.

5. INT41_2 Sense of Space, page 127-152 6. INT41_1 Self-Deconstruction, page 153-168

EXPO-WORKHOUSE INT43_3

PPAAGGEE

BRIEF

The brief is to design the interior of a small loft Apartment in the Spanish town of Monda that is meant for an artist of our choice. It is important that the design fits the clientâ&#x20AC;&#x2122;s needs and serves as well as a place to present the artistÂ´s work to others. We are asked to embrace our creativity and not to use conventional furniture but think outside the box and create a new and innovative structure to have a functional and comfortable living space that suits the client.

SITE A N A LYS I S

The given space is a rather small loft apartment with lots of sunlight and many windows. The main living space is the largest room, while the bed and the bathroom are two rooms that are quite equally sized. After entering you will find the bathroom to your right and a wall with 4 windows to your left. The living rooms also includes several pillars which are bearing and can not be moved.

FLOORPL AN BATHROOM

PAG E

ENTRANCE

BUILDING

SITE LOC ATION MONDA

SITE LOC ATION The gives space is in the ground floor of a small town house on Plaza De La Ermita in Monda/ Spain.

PAG E

MONDA

A S M A L L S PA N I S H TOW N

Monda is a charming, typically Spanish village in Andalusia. It has many beautiful small squares, restaurants and bars with narrow streets, small white houses, surrounded by hills covered with olive and fig trees, rocks and agaves. It is the perfect place to explore hidden trails and constantly discovery new beautiful aspects of living in this town. Even though Monda feels like an idyllic place on earth, it is well connected to tourist destinations such as Marbella, Malaga and Gibraltar, making it cultural interesting and giving you a high standard of living.

Plaza De La Ermita

PAG E

Monda Skyline

Spain has the greatest variety of architecture in Europe because of its history. Moors conquered Spain in 711 and exerted a very strong influence on Spanish architecture. Their influence was to make architecture more ornamental. Gothic architecture in Spain was more decorative than Gothic architecture in other European countries because many Moorish features were added. This happened also with Renaissance architecture and Baroque architecture. Even today it is exerting its influence in many modern buildings.

S PA N I S H H I S TO RY & ARCHITECTURE Monda itself strongly shows traces of Moorish architecture since it has been inhibited by Arabic culture for many centuries. The old castle of Monda, for example, is fully decorated with original Islamic interior design. The layout of the tows is arranged as that of an Arabic village and full of fountains, a church that once has been a mosque and so on.

PAG E

Since the historical influence should always be considered when designing a space, I took a walk around Monda and looked for inspiration for my design.

MY CLIENT

LENNY KRAVITZ

Grammy Award-winning rock musician Lenny Kravitz was born on May 26, 1964, in New York. He made the albums Let Love Rule, Mama Said and Are You Gonna Go My Way. Lenny also worked as an actor in films such as Precious and The Hunger Games. Even after hitting the age 50, Lenny is busy writing new songs, working on film projects and hanging out with his 25-year old daughter Zoe Kravitz. He is known as one of the most fashionable rockstars of his time. He is known as the most stylish rockstar of his time. Even though being straight, the artist doesnâ&#x20AC;&#x2122;t shy away from feminine styles and embracing it with his masculine attitude. Lenny Kravitz owns several homes all over the world, one of them being Paris, the Bahamas and a recently a fully renovated coffee farm in Brasil. He commutes between those places according to his busy schedule.

PAG E

LENNY´S WORK & LIFE Lenny´s grandfather grew up in the Bahamas which is why he has a strong conncetion to the peaceful and simple life in the tropics. In fact he has a camping trailer on the beach of a small bahamic island, where he spents most of his free time. He is using the calm lifestyle to reflect and to get new inspiration for his music. Besides working in the media industry, Lenny has founded a interior design firm calles “Kravitz Design”, since he always has been very interested in designing homes. He even created some furniture pieces, such as carpets and pillows with aztec patterns.

THE FL AT´S PURPOSE

To provide a useful space for Lenny the apartement can be used as a hidden get-away. Here he can clear his mind and concentrate on writing songs. He will be also needing space to sleep, eat, dress and to have friends and family visit. To show them his progress in creating music the apartement can transform into a fully operating “concert hall”. Of course in a small scale, however, there will be a stage, instruments, lights and speakers.

PAG E

To design a space that space that Lenny will feel comfortable in, I will incooperate his humble life phylosophy, get inspired by his previous home designs for himself and his interior firm as well as focus on creating a place that reflects his personality.

CONTRAST 8

PAG E

MY CONCEPT

Lenny Kravitz keeps on saying in interviews how his life is full of contrast and that he would be thiving on contrast. This gave me the idea of using â&#x20AC;&#x153;contrastâ&#x20AC;? as the concept for my deign.

CONTRAST

PAG E

watch the full video on www.elenazahn.com

CONTRAST IN DESIGN BRIGHT ABS TRACT COLOURFUL N ATURAL ROUGH GLOSSY OLD MODERN BL AC K LUXURIOUS MINIMALIST FULL SOLID TRANSLUCENT CLASSIC INDUSTRIAL UNIFORM

>< >< >< >< >< >< >< >< >< >< >< >< >< >< >< >< >< ><

DARK GEOMETRIC PLAIN ARTIFICIAL SMOOTH MATT NEW ANCIENT WHITE SIMPLE E X T R AVAGA N T EMPTY SOFT O PAQ U E CONTEMPORARY UNINDUSTRIAL VA R I E D S PAC I O U S

PAG E

When I first thought about contrast, I wasnÂ´t yet clear on how I could possibly get inspired by such a vague word. I was worried not to have enough to work with and end up with something that has not enough relation to my concept at all. However, the more I thought about it, the more I ideas I got on how I can successfully incorporate it into the architectural design. I found many ways how I can build contrast withing design and therefore will introduce you to some of them here.

The design is all about contrast, which is the reason that I divided the mood board into two parts. Each showing contrasting images to the other. However, the outcome should be well balanced and steadied design.

PAG E

MOOD BOARD 11

PAG E

INSPIRATION LUXURY BOHEMIAN

PAG E

MUSIC & INSTRUMENTS

LENNYÂ´S HOME DESIGN

I took inspiration from areas that play a big role in LennyÂ´s life so that the flat can match his personality and fully embrace his lifestyle. Those are music and instruments, his own home designs, his love for a bohemian way of living, personal and meaningful items and the appreciation of art and nature.

PAG E

MATERIALS

PAG E

When looking at materials used in previous home designs of Lenny Kravitz, I found that he is working a lot with natural stone, such as marble, but also wood, golden and silver metal details, brass, dark wall paint, leather and fabrics with different patterns and textures. Since the flat should be matching his style, I would like to use those materials as well. However, I will also include acrylic glass, fabric or PU leather with different patterns, golden stainless steel, marble, graphic wallpaper, wood or concrete.

STRUCTURE MODIFIC ATIONS When having a look at the structure, there are a few things that I would like to modify. Since the ramps are quite long and take up a lot of space I am planning on rising the floor 40cm. This will shorten the ramps and also allow space for a new plumping and electricity installation on preferred locations. There will be some stairs behind the entrance door. The other benefit from that is the possibility to create different levels in the floorplan. I will be going into details about this later. Another change will be made for the bedroom. Here I would like the wall to be taken down since this will open up the space and create a modern loft apartment.

PAG E

DESIGN DEVELOPMENT Before starting the design, I looked closely at the given space, itÂ´s dimensions, floorplan, doors, windows and distribution of fixed construction pillars since all of these elements play a roll in the logistic of the design. I created a bubble diagram, to get a better understanding of how the interior space is best to distributed.

S PAT I A L PLANNING

Bathroom

Entrace

Instrument area

With this diagram, it was easier to think about and design each individual part or even combining some of them to create multifunctional furniture pieces that have more than one purpose. Besides that, I decided on doing some changes to the non-bearing interior walls. The red lines show, where those walls should be taken down. Another major change should be made to the main floor. I would like to elevate it 43cm since this allows me to have different levels in the living room, install water pipes and electricity in any preferred location and the ramp, will not be as steep anymore, which aesthetically is overall softer and less irritating to the eye.

Cooking/ eating

Seating area Bedroom

PAG E

Closet

SKETCHES

My inspiration and mood board gave many ideas for shapes and structures. This allowed me to come up with some unique furniture ideas, which I started sketching out and developing from then on. I will start by introducing some of my sketched ideas and then later I am going into detail and explaining the development and function of each component of the interior that I have designed.

PAG E

I created a distribution of my interior in the way I previously explained in the bubble diagram. I believe that this is the best distributed since I have considered focal points, practicality, aesthetics and overall logic of the existing space (pillar, ramp, windows etc.)

BEDROOM The bed is a structure, that basically only consists of a circle, however, the circle has been stretched from the middle on. This creates a long stretched box with rounded end sites. It is supposed to be an abstract shape that is both a circle and a rectangular box which are two contrasting shapes.

COMBINING CONTRASTING SHAPES

To design a bed from this shape I made it fit the room and have corners on the transition from floor to wall and wall to ceiling. The nestling frame creates a sense of safety and cosiness, which is since it is a place to sleep, a very important part of a bed. I also will add a picture of LennyÂ´s mother in the bedroom since according to him, she has to be always present in each of his homes in the form a large picture on the wall. On top of that, I would like to add lamps design that used to be popular in the â&#x20AC;&#x2DC;80s in the USA, since he is known as a popular singer from that era.

PAG E

KITCHEN DESIGN When thinking about kitchens, the first idea that got in my mind were drums, as they have these round plattforms, that remind me of a typical kitchen stove top. From sketching drums and thingking about their shape and components, I came up with a design for the sink and stove, that funktions just like a normal kitchen, has however a completely new design and different look.

A KITCHEN INSPIRED BY DRUMS

The cook top is made from golden stainless steel.

PAG E

For the base I chose green marble, since this is an elegant and natural stone, that is accosiated with kitchen counter tops.

Burner and pilot flame, that creates even heat on the cook top Sink drain

Golden stainless steel grid

THE SINK

Pipes connecting to the main water drinage pipes in the floor

THE STOVE

The stove is shaped as a simple cylinder, that is hollow inside, allowing enough space for a gas bottle, burner and the pilot flames, that are arranged in several circles to create even heat on the whole cooking top.

Gas bottle

PAG E

The sink will be shaped as a cone, being supported by three golden metal feets, which also serve as water drainage pipes, that connect to the main pipes in the floor. This hidden feature will give the illusion from the outside, as having no drainage at all, which creates a certain degree of interest to the eye and mind.

A NEW KITCHEN CONCEPT “The Bare Kitchen” is a new concept of kitchen design. Is it inspired by the origin of cooking, when the only two necessary parts for food preparation were fire and water - the bare basics of cooking. Taking this further, I developed a minimalistic design that is offering the essentials of cooking in a modern and stylish creation. This kitchen is meant for people, who love being reminded of the human origins and don’t mind giving up some comfort in order to be closer to our roots. Although being fully functional this kitchen is not meant to replace modern advances kitchen. I can see this kitchen as a commercial product, that is mainly used for small studio apartments, as an outdoor BBQ/kitchen or for opulent camping places.

PAG E

THE B RE KITCHEN 23

The concept is named “The Bare Kitchen” and could potentially serve a new market.

PURE MINIMALISM The two components can fully operate as a functioning kitchen while having a minimalistic design.

L U X U S TANDARDS

With materials such as polished green marble and golden stainless steel, â&#x20AC;&#x153; The Bare kitchenâ&#x20AC;? becomes a luxury statement in the home.

PAG E

SEATIN G AREA

2. SECOND

The seating area will be a multifunctional item, which can transform into a proper stage, where Lenny can perform and practise for bigger concerts. My idea was to use the shape of the guitar as the inspiration for the couch which led me to my first initial design proposal. It is a curved bench, that looks just like one side of the body of an acoustic guitar.

PAG E

1. I N I T I A L I D E A

Since my first approach was too literal and had not much to do with my concept of contrast, I decided to explore my options further. Instead of going for the curved shape I started to redefining it to an angular one.

3. DEVELOPMENT Since I was happy with the angular shape, I continued to develop a couch that is comfortable and functional by adding circular shapes onto the existing line.

4. FINAL PROPOSAL

I integrated some steps which allow easy access to the seating area since it is sunken in the floor. The couch, however, has another purpose. It can be pulled up to the ceiling, which created a large empty area that can be used as a stage. The couch has a light fixture on the bottom, which serves as stage lighting.

Top view

The final proposal for the couch design is an unique shape that consistes of several circles which are following the shape of a guitar. Perspective view

PAG E

FIREPL ACE

The structure will be made with golden stainless steel.

PAG E

The couch I designed has many curves and circular shapes. For this reason, I chose to create a contrasting fireplace design that is symmetric and inspired by geometric Aztec patterns, which Lenny has been using mainly for his own pillow & carpet collection.

A Z T E C PAT T E R N S IN FURNITURE DESIGN

There will be two fireplaces next to each other, with a small golden bench connecting the two. To underline the symmetry the backlash will be a marble stone slaps which are arranged in a way that they create a symmetric pattern.

The left side of the marble backsplash is separate and serves as a hidden door, leading to a narrow closet behind the seating area. This way it becomes easily accessible for Lenny and he can quickly get ready in the walk-in closet before his performances.

hidden sliding door

PAG E

MUSIC AREA As Lenny is a successful musician I would like to provide a functional music area, that can store his instrument collection. I want them to be presented a unique and appealing way since Lenny is very passionate about his instruments.

PAG E

I decided to create a screen wall with some typically Mudejar patterns that can hold guitars, a keyboard and more. This wall will be movable thanks to a rail in the ceiling and floor. This way he can easily transport the instruments to the stage/seating area or have them in front of the bathroom where they are â&#x20AC;&#x153;stored awayâ&#x20AC;?. The movable wall also acts as a screen to provide privacy in the bedroom if needed and it can also be a railing so that wheelchair users can safely use the ramps.

I, therefore, looked at sitting in a very simple way. All we need is some sort of platform that ideally is soft so it is more comfortable. At the same time, the sitting location should always be a choice and I want people to be able to sit wherever they want. This gave me the idea of creating simple spheres that are soft to sit on but strong enough to stay in their shape. They will be covered with either leather or some robust fabric. The round shape will allow the chairs to be very easily moved around and in case wheelchair users are living in the space it will also make it easier for them to push them out of their way when moving throughout the apartment.

PAG E

THE CHAIRS

Instead of having conventional chairs in the space, I thought about a new approach to seating. Since it was clear in the brief that we should design innovative and multifunctional furniture pieces, I thought about how a chair can become more than just a seating option.

EXPERIMENTING

& FINALIZING T o communicate design, I am using a 3ds modelling program called “3Ds Max” which allows me to virtually build my design and see how it is going to look like in real life. The program is of course very useful to show my designs to others but can also be used to experiments with different shapes, colours, lighting, materials and interior distribution. When working with the program, I´ve got some more ideas, designed some lamps and further developed the interior space.

The table will be made from clear acrylic glass, which can be lit with some LED´s and therefore even act as a lighting source and eye-catching piece.

Next to the bed will be a photograph of Roxie Roker, which is Lenny´s mother.

PAG E

On the wall between the bed- and bathroom will be a neon sign, saying “Rock’s Roll”. This gives the space the vibe of fun, youth and of course rock music.

I added some conventional interior items, such as curtains and mirrors, to fill up the space and create realistic images.

I designed several lamps, which are based on my concept â&#x20AC;&#x153;contrastâ&#x20AC;?.

The ceiling will be a rough but very glossy, which results in this liquid silver look.

I was experimenting with the closet area and designed a structure, that can store clothes and is a lighting source at the same time. The shapes are inspired by Spanish architecture.

Since the apartment should be suitable for wheelchair users, the bathroom is designed according to that.

PAG E

Since the whole interior is quite new and different from what we normally see, I chose to go with natural wood for the floor, to create a more homie atmosphere.

PAG E

FLOOR PL AN

SECTIONS

Section A

Section B

Section C

PAG E

A ROCK STAR'S HOME 35

PAG E

REALISTIC IMAGES

THE SEATIN G AREA PAG E

PAG E

THE SEATIN G AREA

PAG E

THE BEDROOM PAG E

PAG E

THE MUSIC AREA

PAG E

THE CLOSET PAG E

SENSE O F S PAC E

PAG E

A given task to, as a group of 5, design a lamp for the next IKEA PS collection 20, which will be launched under the name of enlightenment. A given word ”acceleration” is to be developed into the design of the lamp. The lamp is to be designed for a given client, the client’s needs and expectations are to be met. The final design proposal materials need to be clearly identified and a prototype sample has to be made to identify scale.

BRIEF

INT43_2

The designers Meet the designers behind â&#x20AC;&#x153;ZEALâ&#x20AC;?

Introducing ZEAL Great energy or enthusiasm in pursuit of a cause or an objective.

A project by the Marbella Design Academy in cooperation with IKEA.

Mohamed Hossamaldean

Sonora Reinkopa

Ariana Serra

Interior Architecture

Fashion Design

Elena Zahn

Maria Christrup

Interior Architecture

Graphic Design

PAG E

noun (English)

Besides her work at the academy, Diana collaborates with different hotels around the city of Malaga. She required that the lamp shall be designed for a hotel chain called “Motel 1”, that soon will be opening.

About Motel 1

Meet our client Diana Toma

PAG E

Diana has a Bachelor of Arts degree from Technische Hochschule in Cologne in Communication and Business, and a Bachelor of Arts degree from University of Málaga in Language Translation. Diana Toma is Administration Secretary at Marbella Design Academy.

Motel 1 is a low budget yet generous and modern German hotel chain which was founded in 2000 by the former Accor manager Dieter Müller in Munich. Now the hotel chain owns over 75 hotels hosting up to 25.000 guests all across Europe. Soon Motel 1 will soon be opening their second branch in Spain, which will be located in the city of Malaga.

All of the hotels are easily recognisable by their signature interior design in a modern style with some luxurious elements, and the consistent use of the identity colours turquoise and brown. The lounge, breakfast cafĂŠ and bar area in the One Lounge is typically regionally themed. Motel 1 has been using designs of Patricia Urquiola, Moroso, Nanimarquina or Kettal to provide guests with exotic and modern interior. Custom art and design installations are not a rarity at the hotel.

About Malaga Malaga is a port city on the Costa del Sol in Spain and capital of the Province of Malaga, Andalusia. It has a population of a little over half a million inhabitants. Phoenicians from Tyros founded the city under the name of Malaka around 1000 BC.In the 7th century it was conquered by the Moors and became an important trading venue due to its location. Malaga was withdrawn from Spain in 1487. Fortunately Malaga flourished in the 20th century thanks to industrial development.

PAG E

Meet our client

Chair- IKEA PS 2017

Candle holder IKEA PS 2017

IKEA & the PS COLLECTION IKEA PS is for the fiercely independent. For free-thinkers who refuse a work-eat-sleep-repeat life and who give convention a wedgie. Not asking for permission or approval. Choosing freedom and the possibilities that come with it. And that is exactly who this IKEA PS collection was designed for. IKEA is a Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and occasionally home services. It has been the world’s largest furniture retailer since at least 2008. It is the world’s largest seller of furniture in the early 21st century, operating more than 300 stores around the world. IKEA specializes in low-priced goods, sold whenever possible in compact “flat-pack” form for in-home assembly by the customer. IKEA was founded (1943) in Sweden and still flaunts its origins. In-store restaurants serve Swedish food, and the company’s products carry Swedish names.

Lamp - IKEA PS 2014

PAG E

Pot holder KEA PS 2014 51

Concept development what acceleration means to us and how we discovered our concept

Concept

“Excitement”

What happens when you get excited? When a person is excited it shows in their eyes, how they light up and spark as the adrenaline increases. we wanted to create a lamp based on that, as the light of the lamp can represent the spark in the eyes. The idea is to create a lamp design representing the eyes and the excitement in them. The reason we chose eyes instead of any other body part that reacts to excitement and adrenaline increase is for the reason that it is noticeable in the eyes right away. After doing research into eyes and how they work with excitement and adrenaline increases, we decided to look into the animal world as some animals have differently shaped eyes. We found out that chameleon’s eyes are very fascinating as they have a 360-degree vision.

chameleons eyes as our inspiration

We decided to use the chameleons as an inspiration for the shape design of the lamp.

PAG E

When choosing the concept we discussed many different ideas and approaches. We wished to redefine the word “acceleration” and look at it in a more abstract perspective. After many discussions, we decided to choose excitement as our concept. The way excitement is connected to acceleration is though the body. The way someone gets excited while on the roller coaster, or when a crowd awaits for fireworks to go off on the New Years. The way the emotions, excitement and adrenaline increase at a very fast rate. This concept allows us to take a different approach to acceleration without losing its main meaning which is the increase in speed or rate.

Mood board

PAG E

In the design we wished to create an excitement in a form of a physical object. To combine acceleration with excitement, as well as the blue colour.

Inspiration board

We got inspired by the long exposure camera shots, chameleon eyes as well as art pieces from an artist Dale Chihuly. We also found some images of designer lamps that followed a similar idea. As the location where the lamp is going to be displayed is Motel 1, we also found inspiration in the hotel design and colours.

PAG E

Dale Chihuly We were very much inspired by the American glass sculptor and entrepreneur Dale Chihuly. His works are considered to possess outstanding artistic merit in the field of blown glass, “moving it into the realm of large-scale sculpture.” The colours and materials he uses for some of his designs matched the idea we had in mind, for example, the aquamarine colour which Motel 1 uses in their hotel designs or the irregular neon tubes that scream out excitement and energy.

PAG E

The designs of his sculptures are very outstanding and innovative, they will surprise you when you see them for the first time and give you our desired “excitement” effect. For this reason, we analysed the shapes and techniques of his works and incorporated them into our design.

Material board Clear blue glass will be used for most parts of the lamp.

Silver metal should be used for details and to provide strong support and a robust outcome.

Frosted glass with low translucency.

PAG E

Neon Tubes made from glasswith different light colours.

Sustainability Using body heat as enery supply

Imagine being the innovative mind who first thought of harnessing body heat for good. Think about it—whenever you’re trapped indoors with a large group of people, the combined body heat makes the temperature rise considerably. Both the Mall of America and Stockholm’s rail station have taken advantage of their large crowds to create renewable energy. In Stockholm, the body heat of 250,000 daily commuters is channeled into an office building to supply heat without using fossil fuels. The Mall of America also channels their visitors’ heat through a series of pipes and tanks to heat the building and save energy. Crematoriums have even been considered as a source of energy! Though there are only a few examples of using body heat as energy so far, it’s a promising option for busy hubs. A thermoelectric generator (TEG) is a device that converts a temperature difference into a voltage, and manages the flow of electrical current around a circuit. It is a means for converting waste heat into electricity. Kedar Hippalgaonkar, Jianwei Xu and their co-workers at A*STAR’s Institute of Materials Research and Engineering (IMRE) think they could soon use low-grade waste heat – think car exhaust or body heat – to power devices. “An enormous amount of low-grade waste heat is being dumped into the environment”, says Hippalgaonkar. Converting this heat into electricity is a big opportunity that shouldn’t be missed.

PAG E

As the lamp is designed for Motel 1 lounge area, the energy source that is going to be used to power it is going to be body hear. As the hotel has many visitors daily, this is going to be sustainable solution to power the lamp. An alternative power solutions are going to be avaibale, as the lamp is going to be sold in IKEA stores for a vide range of population, so that they can fit the lamp in any space they wish.

Sketches

our initial ideas 1.

3. 2.

PAG E

The initial idea was to create a lamp based on the space concept. We thought about shooting stars and how they accelerate (design 1). We also considered doing a design of a moving light that would spin in a circle, and the movement of it would create the shape of the lamp itself. We weren’t satisfied with this design because it didn’t have enough relation to acceleration. we also wanted to have a relation with Malaga, as it is the location where the lamp will be made for. As Malaga is known for flamenco dancing, we included an abstract shape of a flamenco dancer in the middle and a spinning shape on the bottom which would represent how the dancers dress moves in the process (design 2). That kind of design seemed too complicated and also wouldn’t fit any other location, as the lamp is going to be sold in many IKEA stores around the world. After we decided to use excitement concept related to the eye, we created design 3 but came to the conclusion that it looked too calming, 2 dimensional and didn’t fir with the acceleration concept. We kept the excitement concept connected to the eyes but did deeper research into eyes and what happens to them as a person gets excited. We looked into the animal world as animals have differently shaped eyes and found that chameleons have fascinating eyes and their vision is in 360 degrees. From that, we decided to create a 3-dimensional lamp with “bumps” on it to represent the chameleon skin and curved “spikes” coming out of it to representing acceleration.

Experimental design

with physical models

PAG E

We created some sketch models to further explore our designs and ideas. This helped us to understand what would work for us.

Final sketch

& dimetions and details 70cm

60cm

PAG E

Prototype Model

PAG E

in scale 1:1

Realistic images

PAG E

Packaging

PAG E

Flyer Design

PAG E

Advertising flyers will be given out to customers entering the Ikea stores. This way they are pre-informed about the new PS collection.

Store display As this lamp is something new and unique, that Ikea hasn`t really offered before, we wanted to have the same effect for the display in the Ikea stores. It is all about feeling excited when and shortly before you see the lamp for the first time. The Ikea lamp section is usually filled with hundreds of lamps and light bulbs, creating a beautiful illumination. However, you can get lost in this luminosity and the focused is being taken away from every single lamp.

To stop this from happening and to be clear about the speciality of the PS collection we figured that this lamp is worth having a special display. In fact, we thought about creating a separate room by installing a large dark tube, that you can access via a small arched entrance. This way, the visitors can have an intimate first impression of the lamp and therefore a much stronger connection to it.

PAG E

Enter the display tube Step inside the PS collection tube in the lamp section in one of the Ikea stores to see the impression of our beautiful design “ZEAL”.

PAG E

Download the panorama images and import them into your free 360° Image Viewer from the Oculus App Store. View them with any VR-gear or your Google Cardboard.

PAG E

10 0 % DESIGN INT42

PAG E

Our design proposal should be innovative and eye-catching while taking into consideration the design philosophy of our chosen client in order to present the companyâ&#x20AC;&#x2122;s products in the most appealing way possible.

BRIEF

The brief required us to design a booth at a contemporary interior event in London, UK. We were able to choose our client from several worlds leading brands of modern furniture design.

José Antonio Gandía-Blasco

G A N D I A B L A S C O

CLIENT 96

PAG E

Scion of a family-owned business started in 1941, Jose Gandia-Blasco has served as the creative director since 1996. Based in Spain, the family first made its mark in the area of textiles and rugs and has since focused on the design of compelling modern outdoor furniture. Gandia Blasco’s philosophy embraces the marriage of comfort and functionality with elegant designs that reflect a modern lifestyle.

design philosophy

PAG E

Many of Gandia BlascoÂ´s designs are inspired by the beauty of spanish architecture. Some pieces remind of the many squared houses that you see when looking at a typically Spanish village from far. A few notable design caracteristics of Gandia Blasco would be: minimalistic, clean, modern, elegant, timeless, durable and functional.

PREVIOUS EXHIBITIONS

of Gandia Blasco

Salone del Mobile in Milan 2017

Salone del Mobile in Milan 2017 IMM Cologne 2007 PAG E

HABITAT Valencia Fair 2016

PAG E

ORGATEC 2018

Gandia Blasco`s stand design has not changed much since the last decade. However, what I did notice is that they are trying to create more â&#x20AC;&#x153;realisticâ&#x20AC;? displays. Meaning that they recreate a terrace or a pavilion and arrange the furniture just like a customer would do it in their home. I believe that it is best to design a stand that still fits into their design philosophy, but is more modern, futuristic and innovative. It is time for Gandia Blasco, not to reinvent their style or follow any trends, but to move forward and adapt to societies current lifestyle.

Salone del Mobile in Milan 2018 PAG E

100

SITE A N A LYS I S

10 0 % Design

PAG E

The London Design Fair â&#x20AC;&#x153;100% Designâ&#x20AC;? is an annual four-day industry event that brings together 550 exhibitors from 36 countries, including; independent designers, established brands, international country pavilions, features and exhibitions.

101

Olympia London The fair takes place in the Olympia London building on Hammersmith Road, Kensington.

Stand location The stand will be located at the space F26 in the National Hall, featuring two full sides for display which gives the stand a very good positing to attract visitors.

F26 The maximum height of the booth is 3,5m.

102

PAG E

The total size of the stand is 80m2 (8,0mx10,0m)

The ceiling of the hall is a glass dome. This way natural lighting is provided, however a seperate lighting installation will be necessary for quality illumination.

FEATURED COLLECTIONS main and secondary collections

I decided that the designs of “SAIL” by Hector Serrano will be the main featured collection for this exhibiton.

about SAIL

The warm colours, materials and craftsmanship that characterise the cultures of the Orient have once again inspired designer Héctor Serrano to expand the Sail Outdoor collection, originally designed for GAN, GANDIABLASCO’s indoor brand. The Spanish designer has used an outdoor fabric instead of the traditional wool dhurrie carpet to create a fresh, modern and large collection. The design transforms this product into an entertaining alternative that naturally blends into different environments.

PAG E

The result is a versatile, comfortable outdoor stool collection with a unique design.

103

The collection SAIL is advertised as the perfect and comfortabel exterior cushion for quality time outdoors. As the name suggests the shape is inspired from a sail while aslo taking in consideration the calm and relaxing lifestyle of sailers.

104

PAG E

inspired by sailing

about Flat

secondary collections

Flat is an outdoor furniture collection designed for o in 2008. The collection is balanced and flexible, the design concept is essential, the structure is light with significant amounts of fabric.

PAG E

about 356

105

“356 is a collection of outdoor furniture inspired by the sinuous and elegant curves of the first Porsche 356 made in the 1940s and 1950s, which bestow ergonomics and comfort on the product.” – José A. Gandía-Blasco Canales –

about Docks Docks is an open and flexible modular furniture collection that takes into account the relationships between the components and engages in a dialogue with the human body that creates a distinct sense of balance. On a stackable and easy to transport lightweight aluminium structure are the various cushion and backrest sections from which sofas, beds and more complex relaxation areas are assembled.

Gandia Blasco is selling not only furniture but a lifestyle. A lifestyle of luxury and high demands, where well spent time becomes the most valuable thing in life. I found that Gandia Blasco´s pays a lot of attention into bringing each design to its perfection, to provide the customers with the highest quality possible. To meet these conceptions I looked into what inspired them to realize their ideas of sophistication and simplicity. Without going too deep I decided to stick to a concept that is associated with the main featured collection “SAIL” and to the brand itself: SAILING.

Sailing is a relaxed, calm and luxurious lifestyle that is nevertheless characterized by minimalism and elegance. It is the proximity to the sea and the non-binding use of nature´s power that forever binds many people to the peaceful and simple life on the boat. I believe that these are qualities that are as well associates to the brand’s identity.

Concept: sailing 106

PAG E

CONCEPT DEVELOPMENT

PAG E

MOOD BOARD

107

The final design should reflect a calm and relaxed mood. The aim is to transfer visitors to a luxurious boat life on a sailing ship, where a fresh ocean breeze and warming sunshine are your everyday surroundings.

INSPIRATION BOARD To get inspiration I decided to look at the brand itself and get ideas from their previous stands, showrooms and advertisements. What I mainly took from these images is the colour scheme of ocean blue, gold-brown wood and pure white, as well as the use of materials such as white aluminium or plastic and natural wood. I also noticed that Gandia Blasco loves to have the sea in the background of their product shooting.

PAG E

108

UNDERS TANDIN G SAILING research on the shapes and components of sailing boats

To start off, I did some research on sailing and on the components of a sailing boat.

PAG E

To get some inspiration, I also looked up some buildings that were inspired by boats, waves and sailing.

109

DESIGN CONSIDERATIONS NA XEME NA 19 9 6

I believe that we are currently seeing an ongoing design trend in our modern world that has and will influence artists and creators in every part of design. It is the futuristic look that society is craving at the moment. We are leaving the geometrical shapes and corners behind and moving towards rather feminine and rounded shapes. You can see this especially in the products and objects that surround us every day: phones, shoes, cars, means of transport and of course buildings and furniture. This want for futurism is also the reason why the work of architects such as Zaha Hadid and Frank Gehry have been gaining so much popularity. From my research point of view, I`ve been able to see this design movement in Gandia Blasco´s products as well. Especially if you compare the collection, NA XEME NA, which was introduced in 1996 with SOLONAS from 2018. The designer, Mario Ruiz, who worked on the collection “FLAT” has said the following: “I tried to archive something very minimal with the Gandia Blasco universe, by making it more feminine. That is, being sweeter, rounder.”

110

PAG E

SOLONAS 2 018

While those changed have been recognizable in their furniture, not much of it has been seen in the previous stands design, which is why I want to keep this new approach in mind and potentially come up with an idea that is adapted the modern age.

PAG E

DESIGN DEVELOPMENT

111

Its design suggests the speed, stability, safety and purpose of a boat. It is also the most iconic shape of a boat and therefore easily recognized.

Firstly I was very focused on designing some sort of construction that connects to the sail. However, I then realized that it might be too obvious and too close to the collection SAIL and could possibly interfere with it. This brought me to the idea of using the hull as the shape inspiration, as it is the most notable structural entity of a ship.

By sketching hulls I realized that the sketches of hulls from its front or top perspective were the most powerful. I especially got interested in the front perspective, as this indicates a story of the arrival of a boat. In my point of view, an arrival of a boat it something exciting but also mysterious as you do not know what the boat is going to bring to you. In this case, it could be a new cooperation or business opportunity.

112

PAG E

the hull

In a typical wooden sailboat, the hull is constructed of wooden planking, which is something that can be linked to many of Gandia Blascoâ&#x20AC;&#x2122;s furniture designs.

shape development I started by sketching a boat from the front and then drawing out the most important shapes that represent this scene.

PAG E

From this point, I thought about how to implement them into the design while taking into consideration the previously mentioned ideas and inspirations.

113

initial design proposal My initial design proposal is an open booth, with two full-size LED screen on the walls that are able to project video. Overall the floor consists of three platforms which are representing the shape of the boat and the waves in an abstract way. The upper platform is covered with wood panels. The same panels will also put a frame around the “boat” and underline it’s shaping as well as serve the purpose of screening. On the open corner is a sail-shaped sculpture that will display the Gandia Blasco logo to visitors, even if they are standing far away from the stand.

PAG E

114

experimental design Experimental design with a physical model is a good and easy way to reflect and to see your ideas in a new perspective. Therefore I created the main shapes with some foam board, hot glue and some thin wood sticks.

PAG E

This allowed me to rearrange the parts and experiment with their positions. Thanks to this task I realised that the first initial idea is still my preferred option and that I was going to continue developing it from there.

115

I decided to integrate a small pool/pond into the ground, to grab any visitors attention with a unique and innovative design that stands out from the rest of the competitors.

A pavilion-like frame will be added above the area to provide a strong base for a custom light installation. In addition, the pavilion reminds of the previous versions of Gandia Blasco designs. In total, the construction consists of three levels and can be easily accessed from both free sides.

116

PAG E

FINAL DESIGN PROPOSAL

Inside of the pond is three small â&#x20AC;&#x153;islandsâ&#x20AC;?, each presenting a piece of furniture. The water level should not be higher than 5cm.

illuminated visual of the ocean

elevation of product with a cylinder shape

use of thin cut wood panels

pavilion installation

recognition value

PAG E

For any brand, I believe that the recognition value plays are a big role in their marketing strategies. Therefore I worked with design elements that have been used previously.

117

illuminated logo on a white free standing object

360° VIEWS OF IBIZA Ibiza has played a big role in the branding and designs of Gandia Blasco. It is the place where it all started and where the first collection of Gandia Blasco outdoor furniture was invented. To represent this connection I came up with the following idea:

Visitors will be given a unique “sailing” experience. By turning the steering wheel in any preferred direction, the viewport will change and the video on the screen will adjust accordingly.

We will arrange a ship, that is sailing around the island Ibiza for a full day. A 360° camera will be installed on the boat making it possible to record a panorama video of its surroundings. This video will be projected onto the large screen panels, which are able to show an angle of 180°.

PAG E

118

MATERIALS and stuctural components

An aluminium frame will hold the led screen and light installation.

The floor of the â&#x20AC;&#x153;shipâ&#x20AC;? and its walls will be made from wood panels. While the vertical panels have gaps in between, the flooring will be solid. Two connected LED screens will be installed on each of the walls to be able to display HD video. If necessary this can consist of several panels.

A small pond will be on the left side, that is filled with water. To get the optimal colour, the ground of the pond will be painted accordingly.

PAG E

The floor and all the white shapes can be modelled with epoxy and polished to a high gloss finish.

119

INTERIOR IMAGES As in previous stands, Gandia Blasco is using one standard height table with several chairs to have a comfortable area for meetings. To have more privacy I arranged this space to be in the left corner where the wood panels and the back side of the couch act as room dividers and provide screening.

top view

Led lighting strips will indicate the steps for safety and visual enhancement. PAG E

120

PAG E

front view

121

PAG E

122

PAG E

123

sunrise and sunset scenes The LED screen panels will display Ibiza from the sunrise to sunset. As the hours of 100% Design are ranging from 10 am - 6 pm or 9 pm it will be best to cut and adjust the video so that visitors can see the sunrise and sunset in the beginning and end of the event.

PAG E

124

VR-EXPERIENCE Stipe into the National Hall in London and see the Gandia Blasco-stand in virtual reality from the following perspectives:

sit on the couch

front view

PAG E

Download the panorama images and import them into your free 360Â° Image Viewer from the Oculus App Store. View them with any VR-gear or your Google Cardboard.

125

& see the booth from high above

PAG E

126

FUNDACIÓN PICASSO

The brief required us to design a temporary exhibition for the “Fundación Picasso“ in Malaga, for one of the artistic periods of Pablo Ruiz Picasso which would be exhibited. We were asked to come up with a unique and innovative design which has a modern approach to museography. P PA AG GE E

BRIEF

INT43_1

MODERN MUSEOGRAPHY

When researching modern museography, I found that the following aspects are used a lot to provide a more interesting and contemporary experience for the visitor.

incorporation of the space & the building (walls, windows & doors) into the artwork

engaging ARTwork & activities for adults & Children

technology

PAG E

innovative installation

digital displaying techniques

The Picasso foundation is located at Plaza de la Merced in Malaga, Spain. The building is located right next to the birthplace of Picasso.

PAG E

PICASSO FOUNDATION

Plaza de la merced, Malaga, Spain

THE INTERIOR & FLOOR PLAN TOTAL SIZE: 242 m2

The building has a very clear layout. There will be no way of confusion, as it is distributed in several hallways, which you will instinctively follow. Two of them have a slope and a flat raised surface in the middle. This area could be used for sculptures or engaging activities with visitors. However, it might not be optional, as there is not much space and the slope could make standing there for a longer time rather uncomfortable. There are no windows, therefore it will be necessary to work with artificial light. The hallways are a bit narrow, so the artworks should be well distributed, to make sure that certain areas will not get too crowded and inaccessible for some visitors.

PAG E

Pablo Ruiz Picasso is a Spanish painter (1881spanish painter 1973), who was famous for being the inverter of 1881-1937 Cubism and played a big role in the development produced of modern art. It is saidup that heto produced over 50.000 Artworks 50.000 pieces of artwork.

PABLO RUIZ PICASSO

ABOUT CUBISM

the cubism period Cubism can be characterized by a move towards the radical geometrization of form and a reduction or limitation of the colour palette. Cubist artworks typically depict objects in geometric schemas of cubic or conic shapes. The illusion of classical perspective is progressively stripped away from objective representation to reveal the constructive essence of the physical world.

PAG E

the invention of cubism

PABLO Picasso Georges Braque PAG E

Picasso and his friend Geoges Braque invented the new art movement.

CHARACTERISTICS

PORTRAIT OF AMvBROISE VOLLARD, 1910

Three Musicians, 1921 76

PAG E

A few examples of Cubism.

Proto-Cubism 1906-1908 Proto- & Analytic Cubsim:

Simplified color palette: brown, grey black, green soft & Dark colors

PAG E

Figures & Obbjects were slightly more "realistic"

ANALyTIC Cubism 1909-1912

Synthetic cubism 1912-1918

Cubism after 1918

Synthetic Cubsim & Cubism after 1918:

Introduction of intensive colors Texture and Patterns were added to the objects experimenting with collageS

THE CUBIST PERIODS

how Cubism changed over time

In order to come up with a concept, I analyzed Picasso’s cubism artworks. What I noticed is the negligence of scale and gravity in many of his paintings. Cubes, showing part of the objects on the painting, would float, be upside down, sit far away from their given attachment or simply be too big. However, the cubist movement envolved and developed over time. Which is why they’re a different period with contrasting drawing styles. This is the reason why I decided to focus on this evolution and show different cubist artworks from age 1914-1945. The concept I choose is “distorted gravity” which is something that I personally can see in almost every single cubist drawing. I want to create a space, that shows a different world, where scale and gravity are twisted, reversed or simply overall totally off.

CONCEPT DISTORTED GRAVITY

featuring

The evolution of CUBISM

PAG E

MOOD BOARD

Casa Pilatos Sevilla

PAG E

spanish colors & architecture 79

INSPIRATION BOARD

PAG E

GOLD Metal

NATURAL WOOD

GLASS

epoxy

SPANISH TILES

LED Lights

PAG E

I chose some materials according to my concept and by considering historical influence as well as practicality.

MATERIALS

FLOOR PLAN & SECTIONS

I started thinking about how it is best to distribute the artwork and how I can implement my concept the best. I wanted to find ways to manipulate gravity and created illusions of distorted & twisted gravity. I came up with the following ideas: floating objects with magnetic fields A room, where the gravity is “twisted” An explosion of a painting where all Cubes are floating Sculptures hanging upside down from the ceiling While developing these ideas, I drew out a floorplan which indicated what kind of distribution & styles I would like to follow. In the next pages, I will explain each “room” or each section in detail.

THE "GARDEN"

the spanish room

No gravity SPACe

Introduction /educational Room

PAG E

entrance

Introduction /educational Room Floating cubes with prints of Picasso`s paintings Cubes with prints of each of the cubism periods will be floating on a golden cylinder. The technology for that is based on the company named â&#x20AC;&#x153;FLYREâ&#x20AC;? which produces floating plant pods with the help of magnetic fields.

PAG E

Text on the Walls

Introduction Introduction /educational Room

PAG E

Images installed with thin wires to get a floating look

PAG E

The chosen original paintings will be attached to the ceiling and floor with thin wires. This way, a â&#x20AC;&#x153;floatingâ&#x20AC;? illusion of the painting can be achieved.

No gravity space

PAG E

No gravity space

Spanish Wooden Ceiling

seating area that consists of cubes

spanish tiles on the wall

Elevated Glass Level

PAG E

The spanish room

This area will have the gravity be twisted 45 Â° degrees. This way, the floor and ceiling in a Spanish look will be on the wall, while paintings will be exhibited on the floor and can be viewed from above. This will be made possible by having an elevated glass platform for visitors to walk on.

PAG E

The spanish room

PAG E

THE "GARDEN" HARLEQUIN WITH GUITAR (IF YOU WANT 1918

BOTTLE, GUITAR AND FRUIT BOWL 1922

FEMALE BUST 1932

GUITAR ON A PEDESTAL 1922

WOMAN SITTING IN A RED CHAIR 1932

WOMAN SITTING IN AN ARMCHAIR 1922

"exploaded paintings" installed with thin wires The last room will be decorated in a garden look, by adding real plants hanging from the ceiling and walls. Some prints of the paintings will be broken apart in small pieces to create a floating explosion look, where all the parts are floating. Some sculptures will also be exhibited by hanging them upside down from the ceiling.

Sculptures on A Pillar hanging upside down

PAG E

Hanging pLanTs

THE "GARDEN"

PAG E

THE "GARDEN"

PAG E

SENSE O F S PAC E INT41_2

PAG E

The main challenge was to create something original, suiting the way we live life now. It will be a new approach to daily needs, with innovative ideas to feel comfortable in a space, so the client can do activities such as resting, working and dressing.

127

BRIEF

The brief required us to design a space that fits perfectly with one specific personâ&#x20AC;&#x2122;s personality and needs, so they can have a space to be themselves and enjoy their time at home.

CLIENT I chose one of my sisters, Andrea, as the client for this project. Iâ&#x20AC;&#x2122;ve been living with her for pretty much all my life and she is a person that I know very well and can relate to. Sheâ&#x20AC;&#x2122;s currently a 23-year old student, living in a small apartment in Munich/ Germany with her cat, Puma.

meet andrea zahn

She has always been very much down to earth where materialistic things become less important and the focus is on real-life experiences and grateful moments. She enjoys and minimalistic and organized lifestyle but wants some luxury and comfort in her living space. She is personally very attached to nature, especially the tropics and the ocean. Swimming, water sports and hiking are just a few of her hobbies. For her, a quality life is when she is able to follow her passions and dreams which is graphic design, photography and traveling.

PERSONAL DESCRIPTION

Name: Andrea Zahn Age: 23 Born in Munich/Germany Lives in Germany Occupation: student Hobbies: traveling, hiking, swimming, PAG E

128

PAG E

ANDREAÂ´S

129

daily routine

WA K I N G U P

BREAKFAST

CLASS

HOME TIME

SLEEP

on weekdays my sister wakes up at 7:30am, quickly showers and gets ready for class

according to Andrea, breakfast is the most important meal in the day and she wants plenty of time to enjoy a relaxed

on busy days my sister goes to school from 9:00am till 4:00pm

when getting home, my sister likes to take it slow and spent some time eating, reading, studying and working on some

at 11:00pm its time to go to bed and get a good nightâ&#x20AC;&#x2122;s sleep to prepare for the next day

- The space should have a tropical retreat like feeling, where she can relax, work and pursue her hobbies. - It should be possible to host and entertain one or two friends. - The space shall have lotâ&#x20AC;&#x2122;s of natural sunlight and warm, cozy lighting at night. - The interior shall be clean, organized and modern but consist mainly of natural materials. - She also wants to have a very technical advanced space, with automated climate control and lights. - As she does not have too many clothes, the wardrobe shoulds take up too much space. - Andrea also wants to have a jacuzzi inside the property

130

PAG E

andreaÂ´s ideal space

After a long talk with my sister, she came up with a few things that are especially important to her.

of the property

MESUREMENTS

To property consists of eight 3x3m squares. Total size of the living space: 72m2 Height: 3m

PAG E

My job was to design only the interior of the 4 cubes (coloured in yellow). Which should be used as a personal space for my sister to relax, work, study and dress in.

131

S I T E A N A LYS I S

The land plot is currently being used as parking for the Marbella Design Acardemy. It is easily acessable by car with enough space for a garage. On this graphic you can see how the building will be placed on the site.

PAG E

132

ARRANGMENT

We analysied the site to find out the best arrangement of the building. We wanted the room to get as much sun as possible, so the windows will be facing the sun at most of the day, while still having some shade from the trees arount the construction.

PAG E

Being to close to the natural surrounding, like pine trees and natural shaped rocks creates a feeling of living in a beautiful forest clearing filled with light.

133

S U N PAT H As my sister asked for as much natural ligth as possible, so I included this graph, which shows how the sun travels around the site.

PAG E

134

site location

PAG E

ABOUT MONDA

135

Monda is a charming, typically Spanish village in Andalusia. It has many beautiful small squares, restaurants and bars with narrow streets, small white houses, surrounded by hills covered with olive and fig trees, rocks and agaves. It is the perfect place to explore hidden trails and constantly discovery new beautiful aspects of living in this town. Even though Monda feels like an idyllic place on earth, it is well connected to cities such as Marbella, Coin or Malaga, making it cultural interesting and giving you a high standard of living. The laidback village life helps you to get through a stressful day at school. You can dine at one of the local restaurants, enjoy tapas at La Plaza or even have a luxury and culinary experience at the historic Casa Castillo.

history

OF MONDA

Monda has some prehistoric Roman remains, however, only since the town was habited by Islamic culture Monda appeared to be a stable population. Which is why the town plan, the narrow streets and the numerous fountains all have Islamic influence. And not to forget the Hispano-Muslim castle, which is located on the Violeta Hill overlooking the whole town and even revealing views of the Sierra de las Nieves mountain chain. As some Islamic immigrants continued to live in Monda after the Christian reconquest you can also find traits of Mudejar architecture in Monda. But since the castle and many houses have been demolished during the Alpujarras rebellion the town had to rebuild and only a few of the buildings remained original.

PAG E

136

CONCEPT As my sister loves to travel and has moved around a lot when she was younger, we both decided that the design of the interior should reflect that. I started to analyze how the movement of travelling looks like at the moment and came across pictures of highways, air plane routes or train tracks. The pictures symbolize how we move around the world and show how different cities, countries and even continents connect with each other. Travelling has become so easy these days and by researching about it I’ve got more and more fascinated by the perfect layout and organisation of the means of transport all around the globe.

PAG E

Finally, I came up with the word “connectivity” as the final concept.

137

connectivity

INSPIRATION BOARD T H E M OV E M E N T O F T R AV E L I N G

138

PAG E

When you look at the means of transports from above you see many curved and straight lines going in different directions. This could seem messy at first but the more you look at it, you realize how well organized and perfectly arranged they are.

PAG E

MOOD BOARD

139

abstract

SHAPES

By analyzing the picture form the inspiration board I recreated shapes that highlight the flow and movement of traffic but also symbolize connections. I want to incorporate these shapes and lines to further explain my client passion for traveling.

PAG E

140

tropical

INFLUENCE

After living in southeast Asia, my sister got very inspired and influenced by the elegance and beauty of the tropics. Ever since she has tried to recreate the tropical look into her living space.

mudejar

I know that she is missing her exotic life abroad since she is now going to school in Germany and does not get a lot of free time or holiday to be able to spend time there.

INFLUENCE

PAG E

Since Spain is strongly influenced by Arabic architecture, I will be using some major iconic interior elements of the Mudejar and Islamic architecture. In this case, I choose to get inspired by the beautiful lamps that create fascinating light patterns and a cosy lighting scene.

141

retreat

LIVING

To create a space where Andrea can relax and get some rest from a busy day, the whole atmosphere should remind of a luxury retreat, which you would find in countries like Indonesia, Vietnam, Malaysia or Thailand.

PAG E

142

stainless steel

PAG E

Golden stainless stell should be used for the main stucture.

143

DESIGN DEVELOPMENT

144

PAG E

INITIAL IDEA

PAG E

145

PAG E

146

PAG E

147

PAG E

148

FINAL DESIGN As my first design approach was too simple and minimalistic, I decided to change the structure into a connected piece, that combines all of the previously mentioned components of the design. I started by sketching my ideas and later creating a physical model that communicates my idea.

PAG E

skecthes

149

S TRUCTURE AND JACUZZI

The front cube will be fully made with glass. It includes a jacuzzi that is shaped as a Moroccan fountain. Golden stainless steel is used for the whole structure inside the building.

LAMP

The closet is located on the twisted structure and simply consists of a few hooks that allow Andrea to store towels, some clothes and so on.

SEATIN G AREA

The seating area is shaped the same way as previously explained. It has a cushion following the shape to provide comfortable seating.

150

PAG E

CLOSET

On the ceiling, some holes in the steel create a pattern that reminds of the ones in Arabic lamps. This way calm lighting is created throughout the space.

PAG E

PHYSICAL MODEL

151

PAG E

152

SELFDECONSTRUCTION INT41_1

PAG E

BRIEF

153

sketching

Step 1.

a portrait

In class, we had to sketch a r e a l i s ti c p o r t r a i t o f o u r selves. Before that, we w a t c h e d s o m e i n s t r u c ti o n a l videos on how to get all the p r o p o r ti o n s r i g h t . T h i s helped me a lot during the drawing process. The sketch you are seeing here was my ďŹ rst try and I think it turned out okay.

The hardest part was deďŹ nitely to get the features of my face on paper and make it look like myself.

154

PAG E

portrait collage Step 2.

We h a d t o d o a co l l a ge , t h at s h owc a s e s u s a n d o u r p e r sonality. In order to get started, I chose a portrait of me, as a reference for the collage. It is a close up of my face which has been taken a few months ago, showing my face in a quite natural way.

Before I start describing the process of the making, let me explain my idea for this project: Every person’s personality is shaped by their experie n c e s a n d i n fl u e n c e s t h e y h a v e g o tt e n i n l i f e . T h e l a s t couple of years have had a big impact on me. They s i m p l y h a v e b e e n s o “ p o w e r f u l ”. S e e , I t u r n e d 1 7 f o u r years ago. Since then I have moved away from home, lived alone, with friends, my sisters and in several d i ff e r e n t c o u n t r i e s a n d c o n ti n e n t s . These years of young adolescence are in general a very i m p o r t a n t ti m e f o r g r o w i n g u p , fi n d i n g y o u r p a t h a n d developing as a person.

PAG E

D u r i n g t h i s ti m e , m y p e r s o n a l i t y h a s b e e n s h a p e d a n d changed a lot. I share many diﬀerent values now, d i ﬀe re nt b e l i eve s a n d e s p e c i a l l y n ew l i fe go a l s . We l l , when talking about goals, my goals now with this p r o j e c t a b o u t d e c o n s t r u c ti o n i s t o s h o w y o u m y l i f e since I am 17 years old. Because these years have been the most important in my life (so far), making me the person I am today.

155

methods

The ﬁrst thing I did, was to pixelate the image, so it would be a mosaic from cubes in many diﬀerent colours, showing a c o l o u r c o m b i n a ti o n o f i t s a r e a . From then on I started searching through my image gallery and looking for pictures that matches one of the cubes' colours. For me, it was not important what the image is showing. It should be just either taken by me, a friend or family and showcasing a moment I was present and I can remember.

I cropped the chosen images into a 1 : 1 r a ti o , s o t h e y w o u l d ﬁ t t h e squares, which was a lot of work. A ft e r s o m e ti m e , I d e c i d e d i t i s good enough if I just take a quick square-shaped screenshot of each image which I wanted to be featured in the collage.

156

PAG E

methods

I do have to admit that I wasn’t very precise about having the perfect image for each mosaic piece. Not every picture ﬁts the square perfectly and some are not even placed straight into the cube. T h e s e i m p e r f e c ti o n s d o n ’ t r e a l l y m a tt e r t o m e , a s t h i s i s s h o w i n g t h e n a t u r a l h u m a n i m p e r f e c ti o n .

PAG E

I n t o t a l , t h e c o l l a g e i s a c o l l e c ti o n of 196 pictures, which each one showing a moment of my life.

157

methods In the end, I placed a new layer of the original image on top, with a low capacity, so it is easier to recognize my face.

A s I s ti l l w a s n â&#x20AC;&#x2122; t h a p p y with the result I decided to add another layer, which is a line art of the exact same portrait, created with adobe illustrator. Finally I printed it out.

158

PAG E

final result The ﬁnal result is an A4 Paper with the digital photo collage glued into the centre. Under that, you can see some text, which was cut out from a m a g a z i n e . T h e ti t l e o f t h e t e x t r e a d s : “ ¿ C O M O E X P L I C A R L O ? ”, which translates to “How to e x p l a i n ? ”. We l l , t h e co l l a ge ex p l a i n s m e as a person and how I am inﬂuenced by my past.

PAG E

B e l ow, yo u ﬁ n d t h e wo rd s “A M i l l i o n M e m o r i e s ”, w h i c h i s the name of the concept I have chosen for this project.

159

one line drawing Step 3.

I n c l a s s , w e p r a c ti s e d c r e a ti n g o n e line drawings. This is a drawing technique where you are not supposed to l i ft u p t h e p e n a t a n y ti m e w h i l e drawing. This makes it extremely hard to get the right shape and you need to focus a lot and plan every single movement you are making. The pictures on the right, show my d e v e l o p m e n t w h i l e p r a c ti s i n g d r a w i n g my face with just one line.

Second try.

160

PAG E

First try.

final result

As I wasn't happy with the result of my ďŹ rst drawings, I chose to get s o m e h e l p , b y d o i n g a q u i c k d r a ft with just a pencil, following no guidelines.

PAG E

Finally, I used a ďŹ ne liner and started to redrawing the most important lines. I am not sure if that is considered c h e a ti n g , b u t i n the end, it is a drawing with just one single line, showcasing a portrait of me.

161

Jimmy Law

Step 4.

A r ti s t i n s p i r e d p o r t a i t The brief required us to search for a n a r ti s t a n d r e s e a r c h a b o u t h i s style and working techniques, so we could create a portrait of ourselves using a similar method.

Jimmy law was originally a graphic designer, who has developed his own s t y l e o f p a i n ti n g u s i n g a limited variety of wide brushes and spatulas. H i s p a i n ti n g s a r e f u l l o f energy and life. He archives this by showing the viewer only enough i n f o r m a ti o n t o ďŹ l l i n t h e details himself. I c h o o s e t h i s a r ti s t a s I l i k e t h e d r a m a ti c s t y l e o f p a i n ti n g s a n d I a m v e r y impressed with his technique. I believe it would be a fun challenge to recreate this with a portrait of myself.

162

PAG E

methods

Even though Jimmy's canvases are usually very large, I’ve tried to recreate his style on an A4 Paper. I used brushes t h e c o r r e c t p r o p o r ti o n s t o m y paper size and cut out small s p a t u l a s f r o m p l a s ti c , s o m y tools would be similar to his. From that on, I started oﬀ drawing the shape of my face with a pencil.

Jimmy Law

Then I mixed my acrylic paint to get the right colour tones. This was a big challenge as I’ve never worked with acrylic before and somehow I just couldn’t seem to find the right tone. However, I just filled in my face, then drew the background, then the hair and finally the eyes. At last, I added some colour details to get a similar style to Jimmy Law.

PAG E

inspired self-portrait

163

A l i tt l e b i t o f a r t h i s t o r y . . .

The Falling Water House Frank Lloyd Wright was an American architect and designer, who is considered to be one of the world’s greatest living architect. In his 70-year career, he finished o v e r 5 0 0 b u i l d i n g s , r a n g i n g f r o m r e s i d e n ti a l b u i l d i n g , churches, museums, school, office building, warehouses t o h o t e l s . W r i g h t c a m e o n t o t h e s c e n e a t a ti m e w h e n t h e United States was struggling to define its architectural i d e n ti t y . H e , t h e r e f o r e , c h a n g e d t h e w a y A m e r i c a b u i l d s and lives.

FrankLloyd Wright

T h e Fa l l i n g w a t e r Ho u s e by Fr a n k L l oyd Wr i g h t i s o n e of the most famous modern homes in the world. Frank designed it for Edgar Kaufmann and his family, as they a l r e a d y o w n e d a s m a l l v a c a ti o n h u t c l o s e b y . I t i s l o c a t e d in the Bear Run Nature reserve in Pensylvania. The house was ﬁnished in around 1937 and is a typical r e p r e s e n t a ti v e o f t h e m o d e r n a r c h i t e c t u r a l s t y l e .

The Man Who Built America

164

PAG E

al project Step 5.

St ep 5.

aimed for a similar approach

is shaped by its experiences. emories and achievements I my personality.

w every person has their own ďŹ&#x20AC; e r e n t s i t u a ti o n s a n d m o een through.

PAG E

ho I am, I created a video rs of my life, which have le in developing me as the

165

dreamer

moodboard 166

PAG E

methods

For the style of the video, I was inspired by an App I have been using a lot recently. The App is called “1 Second E v e r y D a y ”, b a s i c a l l y a l l o w i n g y o u t o record just one single second every day a n d t h e n c r e a ti n g a m o v i e f r o m a l l t h e s e moments. A s a s i m p l e c o l l e c ti o n o f s h o r t c l i p s w a s n ’ t i n t e r e s ti n g e n o u g h , I d e c i d e d t o add a few more eﬀects to the movie, with diﬀerent capacity overlays, music and embraced the sound of some clips, when needed to help understand the feeling of that moment. For this, I used Final Cut Pro. I n a m e d t h e m ov i e : “A M i l l i o n Me m o ries” - because this is who I am, the result of all the memories I have.

PAG E

1 second everyday - app icon

167

watch full video on www.elenazahn.com

â&#x20AC;&#x153;A M i l l i o n Memoriesâ&#x20AC;? - because this is who I am, the result of all the memories I have.

letyoume ashow short

MOVIE Feel free to watch this short movie I created, featuring many moments of my life where I had a camera around.

Use this link to watch my.mmaris.com/self-deconstruction/

168

PAG E