Eleuterio - Company profile (EN)

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COMPANY PROFILE





It is a pleasure to introduce Eleuterio, a brand created by our grandfather, in 1925, in the North of Portugal. A jewelery brand that has its genesis in the art of filigree and which focuses on design and innovation. Over three generations and decades of experience and knowledge, Eleuterio has been expanding its markets and is now on sale in countries from several continents.

Rosa Antunes e Luis Antunes



History Founded in 1925, by the hand of the grandfather of the current members, Eleuterio Antunes, in Travassos, in northern Portugal, a region known for strong and ancient jewelry craft traditions, Eleuterio started specializing in the art of filigree, the ancestral art of working very fine gold wires, creating unique pieces and gaining recognition and notoriety at the highest level. Today Eleuterio inherits a profound experience and a thorough knowledge from its founder, based on the family tradition of several generations and strengthened in a continuous professional development in the sector. Committed to sustainable growth and based on innovation, dedication and excellence of its products, Eleuterio meets the most demanding standards of national and international market segments of fine jewelry.

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Eleuterio Eleuterio is a company that produces fine jewelry inspired in the filigree art, with contemporary design, being the first to combine the tradition of this art with the modern demand of present days. The pieces are produced in our premises, with a high standard of quality and workmanship, by craftsmen with decades of experience in the art of handmade, a distinguishing factor compared to other brands. Forerunner in the use of diamonds and other precious stones with filigree, Eleuterio stands out by emerging in the international market for its distinctive aesthetic that combines tradition with innovation.

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Strategy From 2008 the company redefined its structure and resources, and began carrying out a new strategy, oriented to foreign markets with a repositioned marketing approach. At the same time Eleuterio move on through a rebranding process, establishing a new and bolder image directed to the luxury brands segment.

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Our brand Expertise in fine jewels in gold with filigree technique, the Portuguese jewelry house Eleuterio, combines the traditions of the past with a contemporary look, uniting masterfully the filigree heritage with the latest trends in the jewelry industry. Elegant pieces reveal the fusion between classic style and modern features, in a unique blend of ancestral lines and sophistication.

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Products and production Eleuterio designs and produces high jewelry for refinement lovers and the pieces are handmade in Portugal, according to traditional methods by the high jewelry best craftsmen and reflect an environment of cosmopolitan luxury. Eleuterio presents to the world an audacious vision, that dares to go beyond the costumes instituted by tradition. On the other hand, the brand is provided with a unique and expert production unit and an accumulated mastery over the years, provided by artisans, with rare technical skills, in line with those that are required by the hard and laborious work with white and pink gold. The reinterpretation and originality of the brand aren´t only based in the use of new materials, but also in the adoption of stylized and geometric shapes in his compositions, challenging the romantic and usual inspiration of traditional filigree.

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Collections and trends Always keeping in mind the filigree tradition, Eleuterio stands out through the attention to detail to produce unique and delicate pieces. Some of its collections, are inspired in the eighteenth century, in the timelessness and engraving gold, as forms of celebration of art. Others have more contemporary influences and design, bringing to daylight, geometrized filigree jewelry with synthetic and strict lines, pure forms and exquisitely ornamented with diamond and different types of gold. Eleuterio invites great Portuguese designers to create new approaches and concepts, thus opening new horizons to filigree jewelry, dictating trends, defining periods, styles and moments. Eleuterio works all its collections and pieces to make them memorable and amazing.

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Mission Preserve ancient filigree production technique through its application in contemporary jewelry for the modern days, cosmopolitan public, transposing to what we do all the wisdom of our expert craftsmen. Creates in the north of Portugal, timeless objects in gold and diamonds, to be sold to clients all over the world.

Vision Use the experience accumulated since its foundation in 1925, to be one of the most prestigious brands in the international market of high jewelry. Based on gold filigree manufacturing excellence, innovation and unique design meeting the most demanding standards of national and international markets.

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Values design Each Eleuterio piece reflects elegance and refinement. With timeless collections, the design is one of the most important aspects of the brand. Luxury and sophistication are some of the features that can be found in our pieces, where detail is everything.

personality Eleuterio personality, is built in the fusion of technical and manual skills of the artisans with the creative passion of designers. Inspired in the best classical canons, but designed for the contemporary lifestyle, all of our pieces are produced by hand, combining culture, tradition with the skill of the craftsmen.

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excellence Our promise is to bring you a dream that comes true and the distinction of gold fine jewelry. Therefore we work to provide excellence. Our collections have exclusive products, this is the result of a joint effort of all our employees in conceiving unique and timeless pieces.

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innovation We work in a dynamic process of innovation in design, which requires a constant reinterpretation of the brand. There are aspects that are fundamental to Eleuterio, such as the high quality of the final product and the finishes. Each piece follows a rigorous quality control and an extremely careful handling.

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passion We are passionate about what we do and it inspires us during the creation and manufacturing process. We believe that our pieces should have a distinctive and individual character. We try to keep with our connoisseurs long and lasting relationships based in the excellence of our products. This is the result of our love and dedication, and it’s all this passion that we want to share with all our admirers.

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Collections Feel our essence


Couture “Haute Couture� is the best way to define the exceptional techniques used in this collection with thin gold filaments that draw traditional Portuguese filigree. A pave diamond frame follows and protects the shapes of this intricate work. Some pieces are in white gold with brilliant cut diamonds and others in yellow gold with black ruthenium. This collection also pays tribute to the Art Deco movement with an homage to a generation of jewelers who were the creators of the revolutionary aesthetic measure that refined the art of that period.

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Diva Rescuing all the ancient Portuguese traditon, the Diva collection carries a heritage where design with filigree is once again highlighted. The forms inspired in the Portuguese guitar, take us back to manual tradition, associated to contemporary lines and culminating in bright lines of diamonds.

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Deco Filigree Simple geometry and absolute elegance characterize this collection, which linear and minimalist shapes only enhance the intricate and detailed richness of the art of Portuguese filigree. Another breath of fresh air in this collection is the crystal cabuchon, which highlights and gives a new and detailed perception of the art of making filigree. Surrounded by settings of small brilliant cut diamonds, this emphasizes the reflection and contrasts of light.

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Lace Involving and embracing, the Lace collection leads us to a dimension where tenderness reaches its ultimate exponent through delicate lines with bold flashes, that reveal an elegance and dominant female power. Unveiling an utopia, these pieces bring to real life a particular feminility, where the shapes transmit and elicit deeper feelings of tender and refinement.

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Blossom Inspired by the flowers and its absolute feminineness, celebrates the free forms designed by nature, making the perfect frame for the delicacy of the handmade filigree. With all an inherent grace, the Blossom collection with its bright stylized petals, refers to a flowering, where the manual work stands out in a dazzling way ensuring a light and graceful shine.

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Arty With ancestral and contemporary inspirations this collection interprets Byzantine Motifs through a delicate diamonds frame that designs a geometric and elegant patter in pieces in yellow gold and black rhodium with brilliant cut diamonds and perfect hand engraving. The combination of gold with the application of precious stones such as fume and onyx enhances the beauty of the pieces.

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Venezia Inspired in the Venezian architecture and the richness of its ornaments, this collection reflects a subtle brilliance made by delicate manual work, detailed engraving and intricate filigree that blends perfectly with the rough natural effect of the rose cut setting.

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1925 From the foundation of Eleuterio, this collection leads us to the brand’s heritage, where tradition reaches its highest expression. The braided gold among the many other forms used in the 1925 Collection, the quartz fume cabochon, are some of the features that reflect all the ancient knowledge passed along for decades trough the three Eleuterio generations. In yellow and white gold the hand engraving reveals the opulence of the pieces with elaborated motifs, paying homage to the Vintage Portuguese Jewelry.

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Premium Moments Eleuterio presents us with its best moments


Fairs and Events

Eleuterio Jewels was invited to exhibit its pieces in the British Museum in London. The exhibition took place between September 2012 and February 2013.


International Jewellery London September 2013



Eleuterio Jewels featured in the 2014 yearbook from Rolls-Royce Enthusiasts’ Club and attended the Rolls Royce 110 years celebration.


ADAMAS event, official agent for the russian market.


Eleuterio at the worlwide Rotary Convention with the stand Portugal Gold Now.


Eleuterio at the XIX portuguese Golden Globe gala – Bárbara Guimarães dazzled in this event with Eleuterio pieces. May 2014


Eleuterio event “Discovery of Luxury and Modernity in Filigree� at Travassos with the best portugueses jewelleries. June 2014

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Clipping

Magazine House Trends 34

February 2013


Eleuterio Jewels at Up Inflight magazine from the airline company TAP. March 2013

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Vogue Gioiello, Italy March 2014

Vogue Accessory, Italy 36

September 2014


Fora de Série magazine from the newspaper Diário Económico November 2014

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Av. 31 de Janeiro, nยบ 177 4715-052 Braga - Portugal. T +351 253 949 100

www.eleuteriojewels.com eleuterio@eleuteriojewels.com


www.eleuteriojewels.com


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