2021 annual report
DOMESTIC PROGRAM 48 NEWBORN BABIES placed WITH LOVING FAMILIES
85 CHANGED BIRTHMOTHER LIVES
DOMESTIC PROGRAM Changed Lives
48
Newborn babies placed in loving adoptive families.
48
Overjoyed adoptive families loving their babies.
85
Birth mothers supported through their courageous adoption journey, and then into a positive future.
ELEVATE MARKETING 2021 DOMESTIC PROGRAM MARKETING BY THE NUMBERS ELEVATE BIRTHMOTHER RECRUITMENT BUDGET: $24,000 ELEVATE BIRTHMOTHER LEADS GENERATED: 1182 AVERAGE COST PER LEAD: $20.30 ADDITIONAL ADOPTIVE FAMILIES LEADS RECRUITED AT NO COST: 302 OVERALL AZPH DESKTOP WEBSITE TRAFFIC GROWTH: -97% ORGANIC DESKTOP WEBSITE TRAFFIC GROWTH: +34% OVERALL AZPH MOBILE WEBSITE TRAFFIC GROWTH: 293% ORGANIC AZPH MOBILE WEBSITE TRAFFIC GROWTH: 306% DOMESTIC PROGRAM NEWSLETTER SUBSCRIBER GROWTH: 72%
forever families PROGRAM
7 FOSTER CHILDREN ADOPTED BY LOVING FAMILIES
forever families PROGRAM Changed Lives
7 13
Foster children placed in loving adoptive families whose lives and futures are changed forever. Loving adoptive families said YES to open their homes and hearts to foster children, 7 families adoptions were finalized.
ELEVATE MARKETING 2021 FOREVER FAMILIES PROGRAM MARKETING BY THE NUMBERS TOTAL FOREVER FAMILIES RECRUITMENT BUDGET: $17,100 TOTAL ADOPTIVE FAMILIES LEADS GENERATED: 284 AVERAGE COST PER LEAD: $60.21 ADDITIONAL ADOPTIVE FAMILIES LEADS RECRUITED AT NO COST: 77 OVERALL BAF DESKTOP WEBSITE TRAFFIC GROWTH: 26% ORGANIC DESKTOP WEBSITE TRAFFIC GROWTH: 7%
haiti adoption PROGRAM
4 haitian CHILDREN PLACED WITH LOVING U.S. FAMILIES
haiti adoptions transform Lives
4 6
Vulnerable Haitian orphans were placed in loving, stable U.S. homes, creating futures that would have been otherwise impossible. Compassionate families have said YES to opening their hearts and homes to adopt Haiti orphans.
ELEVATE MARKETING 2021 HAITI ADOPTION PROGRAM MARKETING BY THE NUMBERS TOTAL HAITI FAMILIES RECRUITMENT BUDGET: $1425.00 TOTAL ADOPTIVE FAMILIES LEADS GENERATED: 78 AVERAGE COST PER LEAD: $18.27 ADDITIONAL ADOPTIVE FAMILIES LEADS RECRUITED AT NO COST: 37 OVERALL BAF DESKTOP WEBSITE TRAFFIC GROWTH: 26% ORGANIC DESKTOP WEBSITE TRAFFIC GROWTH: 7%
IN SUMMARY Despite the difficult environment created by COVID-19 challenges, we are pleased that our 2021 marketing efforts created the following gains: 1) Increased overall lead volume for the birth mother program. Compared to last year, with only a 12% increase in budget, Elevate Marketing was able to generate a 50% increase in overall lead generation. 2) Lowered average cost per lead by $49.20 per lead for birth mother recruitment. 3) Delivered 302 adoptive families leads for the domestic program at no cost. 4) Increased organic traffic to the AZPH desktop site by 34%. 5) Increased total traffic to AZPH mobile site by 293%. 6) Increased organic traffic to AZPH mobile site by 306%. 7) Increased domestic program newsletter subscriber growth by 72%. 8) Increased total traffic to BAF site by 26%. 9) Increased organic traffic to BAF site by 7%.
THANK YOU We are pleased that despite the challenges of last year, we were able to deliver gains for Building Arizona Families. We understand that every dollar spent on outreach needs to work hard to change the future for children and adults. With that said, we believe in the process of continuous testing and process improvement. We will continue to push forward to bring innovative solutions to the challenges of recruitment, and look forward to outperforming 2021's results in 2022. As always, it is a privilege and pleasure to serve Building Arizona Families. We are so grateful to partner with you to make a difference in the lives of children and families. The staff at Elevate Marketing recognizes the life changing impact that adoption has on the lives involved in the adoption process and we will continue to steward the privilege of serving Building Arizona Families with diligence. Warmest regards,
Vickie Isaac President/CEO Elevate Marketing vickie.isaac@elevatemarketing.biz 602-403-7575 www.elevatemarketing.biz