Elevate Magazine November 2022 | Rapid City South Dakota

Page 13

mercys tacos

BY SHILOH FRANCIS

One evening, after an 18-hour day, Thane came home defeated. He was no longer enjoying his career. "The job became just that, a job," he recalled.

In addition to the long days and a job that no longer fulfilled him, Mercy and Thane felt the frustration of a family not spending time together. That was when everything changed. In May of 2022, they decided to go all in on Mercys Tacos. The neighborhood had been supportive of the food on the weekends – word of mouth added to the list of customers each week. What would happen if they took this venture out of the neighborhood?

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Thane and Merceedes Jeffries were working 10+ hour days; Thane as a truck driver and Merceedes in HR. On top of their busy careers, their three sons' sports and activities had demanding schedules. Merceedes (better known as Mercy) had begun selling birria tacos on the weekends to make a little cash for the boys' activities.

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