Elevate - September 2020

Page 15

MAIN STREET

Find Timeless Style at

Michael’s Menswear

O

Story by Main Street Square l Photos by Andy Greenman

ver the past 36 years there have been many changes in men’s fashion. Michael Konvalin has been a staple in Downtown Rapid City, styling many of Rapid City’s best dressed. Konvalin has been on the same downtown block since 1984. Throughout his time there he has seen downtown retail evolve through the good, the bad, and now a pandemic. After returning from Vietnam and a career in accounting, Konvalin, a native of Winner, South Dakota, settled in Rapid City. He decided to pursue a career in men’s fashion, which is something he knew a lot about. “Back in those days everyone dressed up, wearing a suit and tie was the expectation if you wanted to be successful.” Since opening the doors to his namesake business, Konvalin has been creating personal connections and friendships which he credits to his longevity as a staple downtown. “We keep the sizes of every customer on file… but I take pride in knowing what each customer likes and they trust my opinions on style and sizing.” 36 years later, Konvalin still works six days a week. “I’m in the service industry, I need to make myself available to my customers,”

he explains. “Even if it means coming in on a Sunday to meet someone from out of town. I’ve got to be there for my customers, they expect that and it’s what sets me apart.” Like most businesses, his was affected by COVID-19. “With some of the suit manufacturers filing bankruptcy this year it may be more difficult to get in additional inventory in the future. Having inventory is a big deal in business, if someone comes in to buy a suit. I need to be able to have them try it on while they’re here.” When asked why his business has remained in the same location Konvalin replied, “I have always wanted to be I take pride in knowing downtown. what each customer likes Even when the and they trust my opinions mall opened on style and sizing.” I could only see myself - Michael Konvalin here. There is so much freedom with being downtown and its easy for my customers to get here. There is something special about being downtown.”

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