SMALL BUSINESS
Elevating our
Community
Exterior updates make big impact on customer experience Story by Shiloh Francis l Photos by Andy Greenman and Brandis Knudsen
P
icture this: You are visiting a new town, looking for a place to shop and grab a bite to eat. As you come upon the first business, this is what you see: Handwritten signs on cardboard taped to the door. Cracked, dirty windows. Lights so dim you’re not even sure if the place is actually open. And as you look closer, the letters on the sign are so faded you can’t make out the words to even know the name of the business is what it offers. Did you choose the wrong vacation destination? You look across the street to see another business. A bright “Open” sign glows, drawing you in. Colorful photos show off that day’s special or sale. The large windows, lined with beautiful flower boxes, show off a bright, clean exterior. And there is even a bowl of water in case you brought your dog with you.
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E L E VAT E R A P I D C IT Y SEPTEMBER 2020
