November 2016

FARM BUSINESS REPORT: Pg. 22 to 31

Your Business. Your Community.

Volume 7, No. 3, November 2016

THE OEGEMA FAMILY FARM We’re talking turkey Cover story: Page 3

Inside: • Remembrance Day Pages 17 to 19

• Aylmer & Area Chamber Pages 20 and 21

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E L G I N T H I S M O N T H 2

Family farm expands turkey beyond holidays

by Terry Carroll

Love turkey? Most people do. And they eat a lot of it at Christmas, Thanksgiving, and, to a lesser degree Easter. But the Oegema family farm near Talbotville has made tremendous strides in introducing turkey as part of a year-round, healthy diet (low in calories, high in protein, low in fat) for people in this area.

The growth in year-round sales has come about as a result of both diversification and specialization since Oegemas emigrated from Holland almost 60 years ago. The grandparents of twin brothers Wayne and Mike Oegema began as farmers doing a little bit of everything in 1957 when they purchased the original 150 acres. By 1959, they realized that general farming was going to be a tough row to hoe, and they went into turkeys, first the Bronze variety, then switching to Holland Whites in the early 1960s.

In the early years, the entire farm operated as one entity, and the Oegemas grew and processed their own turkey feed. In 2004, they decided, for generational planning reasons as well as efficiency of operations, to split responsibilities. Wayne and Mike’s uncle took over cropping, “and we retained the home farm and the turkeys,” Mike says.

The feed mill and equipment were getting old, and new government regulations meant that a new feed plant would have to be built at tremendous cost. Rather than go down that road, they made a decision to go with complete feed from Master Feeds. That resulted in better feed conversion and much better performance. “Upgrading to complete feed allowed us to manage the turkeys better,” Mike says.

The second big change in feed came three years later. “Since 2007, we have been antibiotic-feed free. Our policy is that we do not give the turkeys any antibiotics in the feed,” Mike says. Because of stringent cleanliness, disease-prevention and good air-flow practices, the need for antibiotics has been greatly reduced. Only if a veterinarian prescribes an antibiotic do they introduce that medicine into water or feed.

Wayne has primary responsibility for the brooder facility (where day-old chicks are housed), and

the four modern grow-out barns where the turkeys are raised to maturity. These grow-out barns are concrete with seven-ply industrialstrength curtains for ventilation as needed. It takes about 12 weeks for a hen and an average of 16 weeks for a tom to mature.

Mike focuses on the busiMike and Wayne Oegema in one of their barns, with the flock. ness side, and Mike’s wife, Annie, is sales manager of The Turkey Shoppe, for the barbecue, we’ve got products for your the retail and processing area that has been a key crockpot, for the oven, for the fry pan. We have element in introducing customers to the idea that products that take hours to cook and products turkey is not just for Christmas, Thanksgiving and that take 10 minutes to cook.” In a 2013 article Easter. in Canadian Poultry, Wayne noted that “this side Several factors led to the opening of The Turkey of the business … now represents about 50 per Shoppe just before Christmas in 1992. Mike says cent of our annual sales, so there is still room for he was “five years out of university, and I realized growth in this sector.” that with the huge changes in the efficiency of Recently, some of the success of this effort to get farming, I was going to have to start looking for people to consume more turkey year-round, can another job” if they didn’t expand in some way. A be attributed to area farmers’ markets: Horton second factor was that other turkey producers had Farmer’s Market in St. Thomas, Brantford Farmopened retail shops, some of them in small places ers’ Market and the Farmers’ and Artisans’ Marsuch as Dunville and Listowel. Equally important, ket at Western Fair. The fact that the Brantford “we had a building that was not being utilized and and London markets are open year-round allows a busy road in front of us.”

Oegema Turkey Farms Inc. to employ four fullThis was a few years before the “buy local” time people and three part-time. movement really got going, and it took a couple Because this is a family-run operation, the ownof years for The Turkey Shoppe to break even, but ers and their dedicated staff are always conscious by 1996, after they expanded the original build- of customer service. Mike talks about an early ing, the retail store was open six days a week. The mentor emphasizing the importance of an MBA Oegema family was well-positioned for both the “managing by being around.” That philosophy ap“buy local” and “healthier living” trends, and plies as much to the health and quality of turkeys they’ve never looked back. as it does to the customer experience.

Turkeys are a supply management business in And the Oegema family is also involved in the Canada, just like chicken, eggs and dairy. While local community, whether it’s their church, the St. there have been some increases in quotas – up to Thomas Christian Community School, London 65,000 birds annually for Oegema Turkey Farms District Christian Secondary School, St. Thomas due to rises in Ontario turkey consumption – Elgin General Hospital, other local charities, or there will always be limits on the potential growth schools, churches and golf tournaments that need on the whole bird side. gift certificates for their events.

With The Turkey Shoppe’s array of products, the potential is basically unlimited. Annie likes to say, “Everything in the store, except for smoked Cover and page 3 photos by Mike Maloney products, we make ourselves. We’ve got products

Elgin This Month Section Editor Business Beat – Bob Hammersley Freelance Editor Terry Carroll Sales Supervisor Geoff Rae

Advertising Consultant Greg Minnema Layout Janine Taylor Production Metroland Media Group

Elgin This Month is a monthly magazine focusing on business and lifestyle issues and includes Business Beat, the St. Thomas & District Chamber of Commerce newsletter.

The publication is available for pickup at no charge at news stands and other locations around Elgin County, as well as distribution to businesses and selected households.

Published monthly by Metroland Media Group Ltd., 15 St. Catharine Street, St. Thomas, ON N5P 2V7 519-633-1640 www.theweeklynews.ca/etm November, 2016

ELGIN THIS MONTH

3

INNES As I See It

Generosity: Sometimes a difficult pill to swallow of being cared for. “Being ofIt is true that it is better to give than to receive, fered some gift nonetheless, in my experience, it is often more that reflects cardifficult to receive than to give. ing or invites If it is an effort to graciously accept praise, gifts, contact evokes favours, support, and such, you have receiving is- an interpersonal sues. a w k w a rd n e s s .

I am currently transitioning into a new parish. There’s an amMy former parishioners have been more then af- biguity — not firming and supportive. Their generosity has been knowing where staggering. And it has been work for me to receive things might go, their kindness and gifts. Not because I don’t ap- which is both preciate it, but because it elicits an embarrassing exhilarating and discomfort. Feelings not unlike many feel when scary.”

(John folk sing us Happy Birthday.

Amodeo, PhD).

For many of us, an internal struggle is triggered Whatever exwhen people try to do things for us. Why? perience we enReceiving is an art, and in learning to receive we counter in the encounter inner wounds. These wounds may play role of receiver, out as feelings of low self-worth or a variety of un- a gracious receppleasant associations – associations that can elicit tion of a gift will in turn gift the giver. It almost a chronic need to reciprocate or an overly cautious goes without saying that genuinely receiving a gift tendency to question another’s motivation. conveys to the giver that their effort has made a Psychologists have also pointed out that we difference and, in turn, boosts their sense of conmay, in learning to receive, encounter false beliefs nection and significance. about independence, or a sense of being out of Research also claims that learning to receive control, or an anxiety about being seen as either keeps us emotionally healthy. Without it, chronic too selfish or too needy. feelings of emptiness grow as relationships beOne notion I found quite provocative was how come one-sided, emotionally destructive and/or receiving makes us vulnerable to the soft feelings abusive. It has also been argued that the inability to receive can lead to addictions.

I will argue that learning to receive is in essence learning to give, a sentiment shared by another writer who reasons that until we can receive with an open and Thank you to our “Detainees”! heart, we’re never really • St. Thomas Police Chief Darryl Pinnell giving with an open • Aylmer Police Chief Andre Reymer heart.

Brene Brown in her • Aylmer Mayor Greg Currie book ‘The Gifts of • Bob Kebbel, H.A. Kebbel Funeral Home Imperfection’ argues, • Abe Wall, East Elgin Secondary School Vice-Principal “When we attach judgment to receiving help, • Charlotte Wall, McGregor Public School Principal we knowingly or un by Jim Innes

Thank You to all of our Sponsors and Donators who supported our Bail or Jail Event on October 13, 14 at Geerlinks Home Hardware

knowingly attach judgment to giving help.” This argument reflects the ego’s attachment to a contrived notion that being independent is virtuous.

The Christian Bible tells us to “give, and it will be given to you. A good measure, pressed down, shaken together, running over, will be put into your lap; for the measure you give will be the measure you get back.” And so be it! But that’s not all there is to the blessing.

As I see it, the blessing is also about learning to receive that which others want to give or are even ‘called’ to give. This is a process of realizing that, as another writer (Lolly Daskal) states so well, “all of reality shares in our struggles, feels our pain, celebrates our joy, and cheers us on to live fully”.

So let us pray that the God of grace will increasingly bless us with the emotional health and humble wherewithal to receive the generosity of others freely shared. And, in turn, find ourselves giving to others from a much deeper well of living water, filtered pure by empathy and compassion.

Jim Innes is a clinically trained therapist and a priest at St. John’s Anglican Church in St. Thomas.

Learn more at jiminnes.ca.

• Al Hughson, Williams Funeral Home • Andy Lerikos, Legends Tavern

STAY WARM THIS WINTER

• Stephanie Venne, Assistant Crown Attorney • Sonja Hall, Victim Services Elgin • Bev Duckworth, Salvation Army Church in Aylmer

Thank You to our judge:

“Honourable” Director Marg Goulding

1-800-222-TIPS [8477]

www.stthomascrimestoppers.ca

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E L G I N T H I S M O N T H 4

Healthy Living Everyday Health

How to heal from ACL tears, after surgery

by Dr. Greg Johnston B.H.K., B.Ed., D.C.

“Two more reps Dad.” That’s what my daughter said during a recent rehabilitation session after having anterior cruciate ligament (ACL) reconstruction surgery. I actually felt that she should stop where we were, but she’s determined to make it back to playing level one competitive soccer, and she’s working hard.

Injuries to the ACL are unfortunately very common in sports such as soccer, basketball, football and hockey but any sport that requires quick stops and starts, explosive changes of direction and potential physical contact put the ACL at risk. The ACL is one of the main stabilizing ligaments of the knee and along with the posterior cruciate ligament form an “X” in the middle of the knee. The other main stabilizing ligaments are located on the sides of the knee and are known as the medial collateral and lateral collateral ligaments.

When the ACL is injured, it is usually completely torn leaving the knee loose and unstable. The thigh bone (femur) and the large shin bone (tibia) shift back and forth on each other. At the time of the injury, often a “pop” will be heard by the injured athlete.

The knee will swell quickly and there will be severe pain, stiffness and weakness in the knee and leg. The acute symptoms may eventually resolve, but the knee will remain unstable, and if an athlete attempts to return to play without the appropriate interventions they run the risk of further injury and damage to the knee.

For active athletes that wish to return to sports, surgery will usually be a must. For patients not returning to competitive sports or older patients with more sedentary lifestyles, a surgical intervention may not be necessary.

The knee can be stabilized using a special brace and rehabilitative exercise therapy can strengthen the supporting structures around the knee as well as increase range of motion and function.

If surgery is required, it is usually not possible to repair the existing torn ligament. Different options exist, but two of the most common recent techniques involve using an existing tendon from either the patellar tendon in the front of the knee or a section from the hamstring tendon. Currently, the patellar tendon option is considered a more robust repair with less chance for retearing especially in a competitive athlete. The surgeon actually takes a slice out of the patellar tendon including cutting out the bone where the tendon is attached at both ends. This way the tendon is never actually cut away from the bone. A tunnel is then drilled in both the femur and the tibia and then the graft is threaded through and atNovember, 2016

tached. Bone is actually attached to bone making a stronger repair once the bones knit together.

The knee is very sore after the surgery with swelling and stiffness. Usually, a long brace is used initially in a locked position to support the knee. If there was also damage to the meniscus (spongy connective tissue between the bones) that had to be repaired, then the patient may not be allowed to put weight on the knee for four to six weeks.

Luckily in my daughter’s case, there was not significant meniscus damage so she was able to begin weight bearing shortly after surgery.

Rehabilitation focuses on increasing strength and regaining range of motion. The current recommendation is that athletes wait at least nine months before returning to competitive sport to lessen the chance of re-injuring the knee.

Dr. Greg Johnston is a Chiropractor and partner in Family Health Options Treatment & Resources Centre in St.Thomas

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www.activeelgin.ca E L G I N T H I S M O N T H 5

HOMESTYLE Decorating

Rethinking the coffee/cocktail table

by Renée Carpenter

Repeatedly I continue to see a diversion from the classic coffee table in the centre of the living or dining room. Is this a trend, one might ask? Or, is it that our lifestyles have changed to a point that our needs no longer involve only the need for what a cocktail/coffee table can provide?

The most common reasons I find that a typical coffee table simply is not the best use of function and space are: • the desire to have a comfortable place to put the feet AND set down a drink • too much wood already in the room and needs to be softened up • too many legs in the room • the need for more than one table for flexibility • not enough space or doesn’t quite fit the space due to several factors Options? Well, I’m glad you asked because there are many.

• Ottomans. This is definitely the era of ottomans, from storage to pillow tops. They come in all shapes and sizes as well as with various covers in fabric or leather. Tufted, smooth top, nail heads, contrast welting, patterns, colour ... you imagine it, we can make it. One of my current favourites is the rug ottoman, both durable and attractive. With an ottoman, your feet will thank you but if you need a place - other than a side table - to set down

a drink, then enters the concept of trays. Trays can be moved around and are definitely easier for cleanup.

• Now with so many wood floors, and even sometimes if you have a rug, depending on the amount of wood around the room, another item in wood is one item too many.

Again, in this case, something covered in a fabric or leather can help tremendously in softening a room, or even bring that much-needed pattern or colour into the room. Or, this is where we like to go with metal and glass. But even that at times can be difficult if a traditional one-piece just doesn’t fit the bill.

• Another option for both comfort and wood over-kill described above is the ottoman/ sliding cocktail table - the best of both worlds. The one on our showroom floor now even has one side with storage! It is a rectangle-covered ottoman that has a sliding partial table over the top of it that can be shifted from side to side, eliminating the need for a tray.

• Skirted sofas are making a comeback, thankfully, as we have just come through a very ‘leggy’ period in the design industry. Think about it. A sofa has a minimum of four legs. You have at least two chairs in a room with four legs each – that is already twelve legs in a room. Then you need to add side tables, coffee table, maybe a console table, and possibly even an entertainment unit – all of which can and most likely will have up to four legs each. Options to replace another ‘leggy’ piece are: Trunks. I love an old antique trunk repurposed as a cocktail table. Great storage option, as well.

Also, a variety of drum tables, rather than just

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one large table, or a chest-type ‘table’ which sets directly on the floor can also provide diversity to the room and eliminate more legs.

• Another great reason for drum tables, bunching tables, or several wood stump tables in the centre of the room would be for the purpose of being able to shift them around to various people or chairs as needed. They are great for pulling up close to someone in another area, and much easier than a standard coffee table to set down or pick something up.

• The above option also works well in situations where there simply isn’t enough space for a cocktail table. This can be due to a really small room or the fact that there is a chaise lounge attached to the sofa, or a sectional that doesn’t allow for people getting in and out around it. In these cases, there is nothing wrong with not having anything. Yes negative space is not a bad thing in interior design!

And it is okay if done well in the right way.

Basically just ask. We would love the opportunity to see your space and offer our opinion. Ultimately, you decide.

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E L G I N T H I S M O N T H 6

BUSINESS & COMMUNITY LANGUAGE

Welcoming newcomers is tricky from day one

by Petrusia Hontar On behalf of the Elgin Workforce Development Network

In St. Thomas – Elgin we welcomed over 1,700 newcomers between 2001 and 2011. A large percentage did not consider English as their first or native language. Currently, 58 languages are spoken here including Low German, Dutch, Khmer, Portuguese and Spanish.

Have you ever considered what someone who arrives here from another country might think if they encounter a salesperson describing a new, must have-item as costing “an arm and a leg”?

According to a new study published recently by Forbes Magazine, “English will maintain its dominance and growth, moving from ‘a marker of the elite’ in years past to ‘a basic skill’ needed for the entire workforce, in the same way that literacy has been transformed in the last two centuries from an elite privilege into a basic requirement for informed citizenship.” The British Council reports that by 2020, two billion people will be studying English, according to Forbes.

Today there are an estimated 335 million English speakers in the world, and this number continues to grow because of the cultural influence of the

Anglosphere (the group of 6 English speaking nations originating from the British Isles). It is one of the six official languages of the United Nations, the third most common first-language spoken (after Mandarin and Spanish), and the most common second-language in the world.

In communicating with non-native speakers, many people will make small but important changes to their speech, speaking slower, using smaller words, and focusing on an-nun-ci-a-ting.

While these amendments really help communication, there is one overlooked change that could make all the difference in effective communication: avoiding idioms and other figures of speech.

Idiom encompasses all words with figurative meanings separate from their literal meanings.

Common idioms include: off the top of my head, from day one, to be blunt, a chip on her shoulder, or close but no cigar. The use of these phrases will change across geographies, social class, and age cohort. There are an estimated 25,000 idioms that exist in the English language. They have nestled their way into our daily conversations, their cultural meanings clear to native English speakers but potentially mind-boggling to people not immersed in the language.

In business, confusion can lead to unhappy cli-

ents or confused suppliers. For example, if you tell a customer that you don’t have the product on hand, they will see the obvious, you are not holding it, but still think that you may have some in the stock room. Or if you ask your supplier for a product ASAP (pronounced: Eh-sap), you are speaking some Canadian word alluding to the sap that flows from a maple tree, and not the intended abbreviation of “As Soon As Possible”. The biggest challenge is realizing which phrases you use that could be misunderstood.

The power of language should be measured by how the people you are communicating with effectively understand what you really mean. With globalization has come international customers, suppliers, employees and partners. Miscommunication can be avoided when you acknowledge the aspects of language that may lead to confusion.

It’s important to ensure that your intended message is what is actually getting through to your audience.

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ELGIN THIS MONTH

7

Business & Community Your Team

Build relationships … build your organization

by Laura Pavilonis and Nancy Annett

When thinking about running an organization, many times we focus on the tasks that need to be completed like inventory management, bookkeeping, hiring and marketing administration. All these responsibilities are important to the smooth running of a business, but the key to lasting success in an organization is building relationships. We’re talking relationships at any and all levels … with a manager, a co-worker, a supplier or a client. In order for your team to be successful and contribute to building the organization, you must both develop and nurture relationships.

But it’s not always easy, and there are three areas where people commonly struggle: 1. Day-to-day interactions: People can fall down when it comes to building relationships with individuals that intersect in their day-to-day activities. We go to work and begin our day with the tasks we’re responsible for and assume that’s enough. For some, the ideal work life would simply involve performing these tasks. However, when things go wrong, or you want to change, learn or grow in your career/role, you need relationships to help right the wrong or connect you with the people and resources you need to advance. Understanding that every interaction is an opportunity for positive movement in your work/life will help you make every interaction count.

2. Time and energy: It takes a concerted effort to give relationships the nurturing that’s needed. People become complacent

well-being, this is directly related to your level of engagement or your willingness to go the extra mile. A simple thank you, remembering a birthday or making time for a coffee with someone can be all it takes.

3. Some people are harder than others: Some relationships are just harder to nurture than others. This can be a result of past conflict, communication issues, personality differences or team dynamics.

Trying to see the there are three areas where other’s perspective is an important step in overcoming these barriers.

Acknowledging your own role in when things are go- the difficulties is also a necessary step. A relationing well … and even ship involves two people and both play a role in when things are not its success. Getting clarity around what is going going well, and they can in the environment both at work and outside get used to things of work can help. Maybe approaching the situabeing that way. They tion with a simple “You don’t seem to be yourself forget to recognize today – is there anything I can do to help?” is all and acknowledge that’s needed. those around them At the end of the day, you never know when and take the time and you may need someone’s help, require a recomenergy required for mendation, be desperate to make a change or the small things that just want a listening ear. Having good relationcan make a significant ships makes you feel good, and it only makes difference.

Studies sense that when you feel good you’re happier at have found that when work and more productive. Nurture your good you feel the people relationships and extend an olive branch to the around you genu- ones that aren’t as good. The benefits will far outinely care about your weigh the time and effort invested.

“

people commonly struggle”

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E L G I N T H I S M O N T H 8

MAINTENANCE • TIRES • BRAKES • OIL & FILTER BATTERIES • ALIGNMENT

TIRE SALE - NOV. 7 TO 12

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Life is better in the Quick Lane.™

• NOVEMBER 2016 •

He’s flyin’ away to play. Bob Walpole of Lineworks Design Group claimed the main prize at our Business & Community Showcase. Chamber Member Services Reps Barry Fitzgerald, left, and Christy Hunking are shown as Bob claimed his travel documents at the Chamber office.

November Business After 5

Date:

Wednesday, November 16

Site:

CASO Station 750 Talbot Street, St. Thomas

Co-Sponsors:

Elgin-Middlesex-Oxford Workforce Planning & Development Board and CASO Station Sponsor Remarks & Door Prize Draws start at 6:15 Great door prizes! Exceptional hors d’oeuvres and snacks plus all of your favourite refreshments.

Free Admission to all personnel from any organization that is a Member of the St. Thomas & District Chamber of Commerce.

Community & business building made easy It’s often been said that what you get out of something is directly proportional to what you put in to something.

For the balance of 2016 and through 2017, the St. Thomas & District Chamber of Commerce will present several opportunities for Members of all types and sizes.

We invite you to consider the merits and rewards of participation.

One of our most popular and best-known functions is our monthly mixer and networking event, Business After 5. As always, admission is free and open to anyone (and everyone) from any business or organization that is a Member of the Chamber. It’s easy to attend and there are no advance reservations, tickets or advance arrangements necessary. Just be there! For dates and locations, check the information we share each month here in Elgin This Month; on our website, stthomaschamber. on.ca; or the weekly issue of our Green Mail newsletter that should arrive at your inbox every Tuesday morning at 8.

Through 2017 and 2018 we have our books open on sponsorships of the monthly BAF events. It’s never been easier to be front-and-centre with a few hundred community leaders under one roof. Sponsorship involves working with the Chamber staff to agree and confirm a date and location, and arranging hors d’oeuvres and door prizes. For full details contact any of the Chamber staff and request a copy of our Business After 5 Planning Guide.

On January 21, we’re happy to host our 5th annual St. Thomas Uncorked wine taster at the St. Thomas Elgin Public Art Centre. TD Bank and The Real Canadian Superstore return as our main sponsors and 2016 Ontario Grape King Jamie Quai as tour leader for tastes of wines

Send Best Wishes to your Business friends in our annual Holiday edition

Business Beat Table of Contents Page 10................... BIG Event Page 11..............Want to sell?

Page 12..................SafeComm Page 13........... Legal Business Page 14................ Winter prep Page 15......... Great show pics Page 16............New Members November, 2016

from around the globe.

Through later winter and into spring our focus will turn, in part, to government and local/provincial/federal relationships with business. Our State of the Municipalities Luncheon with the St. Thomas & District Mayors will be held, along with our annual MP/MPP Luncheon.

Dates for both will be announced soon.

The second Wednesday in May brings our annual Free Enterprise Awards Reception then, to end the month and welcome green grass, we will host our annual Members Golf Day at St. Thomas Golf & Country Club. Both of our May events bring multiple participation and sponsor support opportunities.

New functions, events and services on the Chamber calendar include publication and release of 70,000 new St. Thomas & District street maps. Publication is to be completed in the 2nd quarter of 2017. Up to 60 sponsor/ad options are part of the publication.

Been to the Chamber’s website lately? This year, over 300,000 people will use it to source business and community info.

Members can upgrade listings in our online directory and/or take high-visibility ad placements at key locations on our site. For samples and examples go to stthomaschamber.on.ca New Members Events are yet another option to consider, with special value if your business likes to connect with new arrivals and start-ups in the local business community. We host a function for all businesses and people who are ‘new’ to the Chamber twice per year.

If your organization wants to turn up the volume and be seen and be heard, please consider options in working with the Chamber and our annual event/activity calendar.

Just call, visit or email will start the ball rolling.

To take advantage of these excellent advertising opportunities (ext. 222)

Advertising Consultant

December Edition Advertising Deadline is November 15th

E L G I N T H I S M O N T H 9

Chamber News

2017 St. Thomas Uncorked A BIG night with BIG wines!

It’s a guided wine tour around the world and it’s called St. Thomas Uncorked. The 2017 edition will be Saturday January 21, 2017 at the St. Thomas - Elgin Public Art Centre, downtown at 301 Talbot Street, from 7:00 p.m. – 10:00 p.m.

Tickets are $45 (plus HST) each which includes admission, wine samples, and food samples. Only 140 tickets are available.

We’re very grateful that TD Canada Trust returns as our main sponsor of this event. Their support assures an excellent evening.

St. Thomas Uncorked has been a sell-out every year since we launched this wine tasting and art appreciation event in 2012, plus a large Silent Auction and door prizes. Quai du Vin’s resident sommelier, and recently-crowned Ontario Grape King, Jamie Quai returns as a member of our Member Services Committee’s organizing group. Jamie specializes in wine and food pairings using the 16 different

wines to be featured this year. Our wines will all event from the list on the lower right side of our be products available locally through the LCBO main page. It’s easy and you can do it 24/7. Opand we will proudly feature a selection of reds and tion 2 – Members can call or visit the Chamber whites from local, national and international win- office at 519-631-1981 during business hours eries. Thanks to the and arrange for an invoice. We’re at 300 South Edgeware in generous sponsorthe Elgin Busiship support of the ness Resource Real Canadian Su(plus HST) Centre and perstore, our guests open Monday will enjoy a wide each which includes to Friday 8:30 variety of fruits, cheeses and hors admission, wine samples, a.m. to 4:30 p.m. Option d’oeuvres prepared and food samples.

3 – send your to complement the ticket order by wines we offer.

To book tickets, you email to mail@stthomaschamber.ca Please make sure you connect with us soon for have several options.

You can order and pay tickets. This event has been a sell-out each year online via the Cham- and it’s entirely possible we may be full by Christber’s website. Go to mas (Hint: Good Gift Idea!).

Questions? Speak with any staff member at the s t t h o m a s c h a m b e r. on.ca and click on the Chamber.

“Tickets are $45 ”

Business Beat Published by Metroland Media Group Ltd., and delivered to businesses in St. Thomas and Elgin Country For complete information on the St. Thomas and District Chamber of Commerce, reach us at: 115-300 South Edgeware Rd., St. Thomas, Ontario N5P 4L1 Telephone: 519-631-1981 Fax: 519-631-0466 E-Mail: mail@stthomaschamber.ca Website: www.stthomaschamber.on.ca

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November, 2016

President & CEO Bob Hammersley Accounting Coordinator Susan Munday Member Services Christy Hunking Member Services Barry Fitzgerald

St. Thomas & District Chamber of Commerce 2016 Board of Directors Chair: Dan Kelly, CPA, CGA Dowler-Karn Ltd. Vice-Chair: Robert Furneaux Gorman-Rupp of Canada Ltd. Treasurer: Mark Lassam, CPA, CA Lassam & Co. Past Chair: Ross Fair Fanshawe College Director: Ray Bosveld HollisWealth Director: Kathy Cook World Financial Group Director: Sean Dyke St. Thomas Economic Development Corp.

Director: Brian Helmer Reith & Associates Insurance & Financial Director: Kevin Jackson Elgin Business Resource Centre Director: Phil Mauer Phil Mauer & Associates Inc. Director: Ginette Minor Alexelle Slipcovers & Décor Director: Joe Preston Wendy’s Restaurant Director: Bob Ward The Auto Guys

E L G I N T H I S M O N T H 10

Viewpoint Four of the most effective ways to sell your product or service

by Christina R. Green

If you own a business, you probably spend a lot of time thinking of different ways you can sell your product or service. Maybe you’ve investigated neuro-marketing or tried some experiments with media and other sales or marketing approaches. And you’ve likely noticed that a hard, persuasive sell is getting more difficult these days, isn’t it?

Relationships are becoming incredibly important to brands, especially with social media. So is content marketing. Everyone wants infotainment. They long for information that is engaging and solid, not too long, not too short.

Consumers are like Goldilocks nowadays.

But there’s so much noise out there. How do you get heard and give them what they want?

Whether you’re producing an article, copy, videos, or podcasts, here are a few simple concepts to keep in mind as you create your content. These approaches are used by copywriters and advertising professionals everywhere because they work.

These four techniques cut through the noise and get you noticed. The reason they work can be easily understood if you think of a sound. There are certain tones people can’t hear. Sometimes it’s due to nature (for instance, men lose a lot of the upper frequencies as they age); sometimes it’s surroundings (like a noisy coffee shop may drown out lower frequencies). Either way, they can’t hear it.

The same is true of customers and potential customers. If you are creating content on a topic that doesn’t fall into one of their “audible” ranges, they won’t be able to “hear” your messaging. You have to create something that resonates with them and you do that by using these hacks. (I’m using the word hacks because we’re past the time when sales and marketers “trick” their audience into buying.)

Fear Let’s get the dirty one out of the way. Fear is a huge motivator for most people. Fear of missing out, fear of dying, fear of loved ones dying, you get the idea. We do a lot of things in life because we’re afraid (or we’re afraid of what will happen if we don’t). Knowing what keeps your audience up at night and playing to those fears and insecurities, is a very strong motivator for action.

Before you take this approach, ask yourself if this is how you want to sell. Do you want to scare your audience into a decision or do you want them to choose you over others? In some businesses, it’s hard to sell any other way (insurance comes to mind). It’s hard to give up an approach that works.

Team approach This approach takes what keeps people up at night (a.k.a. their fears) and instead of compounding them it builds empathy. This tool is about building bridges, showing your audience you get it. You’ve been there. You know their frustrations, and this is how your business can help your customers solve them. You can do it together.

November, 2016

celebrity the audience is interested in, will transform that product or service into one the audience is also interested in.

A final word on selling Hard sells are out, as is trickery, in an obvious sense. In some ways, there are products that need a little “smoke and mirrors”. But for the most part, your audience wants to do business with people they know, like, and trust. Keep this in mind when creating content. Try to escalate the marketing beyond fear but don’t ignore it. You have to understand what your audience fears to understand your audience, but instead of stopping at scaring them, use their fears to formulate a more elevated approach to helping them make an informed decision and selecting a solution that will help them overcome those fears.

After all, helping them overcome their fears will make them loyal to you. Using only fear as the motivator does work until someone scares them more.

Creating freedoms All three of these approaches so far begin in fear, but where they go after that is what makes each of them different. The first one begins and ends in fear. The second takes fear and creates a solution to that fear. The third builds on that soluChristina R. Green teaches small businesses, chambers, tion and brings your customers to the next stage. and associations how to connect through content.

This approach concentrates on talking about how Her articles have appeared in the Associations North once they work with you to solve their problems, Magazine, NTEN.org, AssociationTech, and Socialfish. their new life is going to be wonderful – filled She is a regular blogger at Frankjkenny.com and the with many freedoms and no fear. John Lennon’s Event Manager Blog. She’s a bookish writer on a quest to song Imagine conveys this idea (minus the busibring great storytelling to organizations everywhere. ness branding, of course). It’s all about imagining a better future because of the investment they make with you today.

Appealing to curiosity and fascination There are some things we can’t help but be drawn to. It’s the old idea of rubbernecking at a car accident.

Whether it’s morbid fascination or the type of fascination behind topics like Steve Jobs or a celebrity’s personal life, we all have these areas that we can’t get enough of. If you get to know your customers very well, you can METCALFE GARDENS HAS A LIFESTYLE FOR YOU... figure out what this is for them and play to • Independent Lifestyle with meals, housekeeping, that. You can also use this concept in the way activities & more brands use celebrity • Full Service Lifestyle with care services including endorsements because medication management, personal care & more often our fascinations become entwined with Metcalfe Gardens is more than just a desire to become like that person or thing a place to live…It’s a place to enjoy life! that fascinates us.

Curiosity and fascination are vehicles that drive desire. A brand that personifies that fascinating concept, 45 Metcalfe St, St. Thomas, ON I www.verveseniorliving.com or one that is tied to a

CALL TODAY (519) 631-9393

E L G I N T H I S M O N T H 11

Member News

So, what’s a Safe Community?

St. Thomas - Elgin is one of them, and has been since 2003 Sixty-seven communities in Canada have been designated as Safe Communities, with more communities seeking this designation every year. Linked to an international movement begun in 1989, Canadian Safe Communities believe that a safe life is a basic right. A designation is a public affirmation of, and testament to, a community’s aspiration to create a safer life for all its citizens.

The official designation of a municipality as a Safe Community indicates a publicly articulated commitment to work towards a safer locality for all. It is not an end point, but rather, the beginning of a concerted effort to make injury prevention and safety promotion a top community priority with tangible results, ultimately creating safer places where citizens can live, work and play. Communities that choose to see the designation process through to the end and commit to a collaborative relationship with Parachute. Members of the Parachute network and others in the domain of health and safety, are also agreeing to some guiding principles, namely leadership, sustainability, community engagement and prioritization of injury prevention.

In early 2003, St. Thomas - Elgin Public Health and the St. Thomas & District Chamber worked together to establish a new Chamber committee that would achieve designation and focus on key community needs and issues such as workplace

safety and improved safety and injury reduction on local streets, roads and highways. Our local designation was earned in October 2003 and has been maintained since that time through a detailed annual work plan.

Participation has grown and the Chamber is proud to include 24 community groups and agencies around the Safe Communities or “SafeComm” table including all area emergency services (police/ fire/EMS), the Ministry of Transportation, community services such VON, and the St. Thomas Elgin General Hospital. SafeComm is currently co-chaired by Jacky Allan from Public Health and Carey Wright from STEGH. Christy Hunking

from the Chamber office provides staff support, and Chamber CEO Bob Hammersley participates as an advisor.

The 67 communities who have obtained the Safe Community designation have shown considerable commitment to promoting injury prevention and safety promotion locally. They have brought together local officials from their municipalities at a leadership table, including representatives from local government, public health, police, fire and emergency services, educational institutions, local business, and health and safety organizations. Designated Safe Communities have completed a formal Priority Setting Exercise and community scan, to inform their programming decisions, and they have a proven plan for sustainability.

Find out more about designated Canadian Safe Communities, visit the national Parachute Canada website: www.parachutecanada.org SafeComm’s local/national affinity to Parachute Canada also gives us global connections and is part of the Pan Pacific Safe Communities Network, (see www.ppscn.org) established by representatives from New Zealand, the United States of America, Australia and Canada.

Help With: • • • •

Resume Job Search Support Employment Programs Direct Link to Employers

Services Are Free!

400 Talbot Street, St. Thomas, ON (519) 631-5470 160 Main Street, West Lorne, ON (519) 768-0020 employmentserviceselgin.ca

November, 2016

E L G I N T H I S M O N T H 12

Legal Business

Deflating the bubbles – carefully

by Monty Fordham

Last year, the Canadian Federal Government raised the minimum down payment required on the purchase of homes over $500,000 to 10% from 5%. This was done in an effort to address the perceived over-heated housing market which had developed in Canada. But, in fact, only two cities, Toronto and Vancouver, exhibited price increases which were considered problematic. By 2015, the rest of the country was experiencing either flat or declining prices in housing. However, we can never underestimate the impact of these urban centres upon the national housing market.

Despite the efforts of the federal government, home prices in the Vancouver and Toronto urban areas continued to rise, and at an alarming rate.

The Province of British Columbia introduced a non-resident land transfer tax in an effort to discourage the purchase of real estate by foreigners. Residential housing has declined in value, according to some estimates by up to 15%, as a result of the new tax. Not surprisingly, the excess demand has shifted to Toronto.

The efforts of government so far have had some effect, but many experts point out that, along with the inflated prices of real estate, another problem has persisted. Canadians are perceived to be carrying too much debt. A large percentage of this debt relates to the mortgages against their homes; and this applies across the country, not just in Toronto and Vancouver.

Since the Great Recession, Canadians have enjoyed record low interest rates. It is not unusual in my mortgage practice to renew or replace mortgages with interest rates around 3% with rates of 2.4% and lower. Qualifying for mortgages, and servicing those mortgages has never been easier. But, perhaps it’s been too easy.

Should the rates rise, there would be three entities exposed: first, the homeowner/mortgagor, second, the bank/lender, and third, the government, through mortgage insurance, in most cases through Canada Mortgage and Housing Corporation (CMHC).

All “high ratio” (less than 20% down payment) mortgages are required to be insured against default by a mortgage default insurer. Accordingly, in times of rising prices, the risk to the insurer in case of default, declines. Conversely, should prices fall, the risk increases. Moreover, if interest rates rise dramatically, or the borrower/homeowner experiences income interruption, the likelihood of default increases. It’s all about risk; and how that risk is to be shared. Although I have my own opinions with respect to the method of addressing these concerns, we only have to look to the United States to see what can happen if they are ignored.

On October 17, the federal government introduced new rules with respect to mortgages in excess of 80% of the value of the home. All such mortgages will be subject to a new “stress test”. Remember it’s about risk and who assumes it. Formerly, all applications for mortgages with variable interest rates and terms less than November, 2016

5 years were submitted as if the rate were the posted 5 year rate. The posted rate is a good deal higher than the rate the customer actually receives, usually around 2.5%. Currently, this posted rate is approximately 4.64%. Now all mortgages will be subject of this requirement.

As well, the gross debt service ratio (GDS) (carrying costs of the home over the income of the borrower) must not exceed 39%. The total Questions, comments and debt service ratio (TDS) (carrying costs of home suggestions for future columns and all other debt) must not exceed 44%. are welcomed by lawyer Monty A lot has been written with respect to the anticFordham at his office: Fordham ipated effect the new rules will have on first time & Brightling Associates – Lawhome buyers and the value of real estate generyers, 4 Elgin Street, St. Thomas. ally. I spoke to two very experienced mortgage Telephone 519- 633-4000, Monty Fordham FAX 519-633-1371 or e-mail: specialists in the St. Thomas /Elgin area. Both pointed out that for some considerable period of montyfordham@4elgin.ca time they have been applying the new interest rate stress test to all mortgages. As well, they have been applying GDS and TDS ratios far below the new st rule requirements.

(32% and 40% respectively) It seems, at least in our local market, mortgage specialists november 11th, 12th & 13th are and have been cautious. As the two friday “Candlelight Preview” people I spoke to 6 pm – 9 pm pointed out, no one saturday & sunday in the lending business wants to see a 10 am – 4 pm borrower getting in over their head. Advice to those of you looking to purchase a home: Consult with a mortgage specialist to determine how much you can borFor Tickets & Info call row before making 519-633-0838 any offers. In the St. Thomas/Elgin area, the new rules should have minimal impact on most buyers.

Toronto and Vancouver? Let’s see if the bubbles go bang or just gradually deflate.

Auction, Door Prizes - Buy Christmas Balls Or ... maybe just continue to inflate. www.rotarystthomas.org

Rotary Club Of St. Thomas

21 Annual ChristmAs in the Country tour of homes

Tickets: $17.00 in advance, $20.00 at the door

Visit “4” Lovely Homes & CASO STATION Spectacular Christmas Trees by Local Decorators

E L G I N T H I S M O N T H 13

Pro Text

Winter doesn’t have to be so hard – if you prepare early

by Cody Benner

With autumn closing, it is wise to prepare for the cold Ontario winter ahead. Winter can be hard on your vehicle and winterizing your car can help avoid the cost and hassle of a breakdown during severe weather. Snow and sleet and freezing rain introduce a number of challenges to everyday life, not the least of which is simply keeping your car operating safely.

Here are 5 of the most important tips to ensure you are ready for the season ahead; 1. Winter tires. All four wheels need them regardless of whether it’s a front-wheel, rear-wheel, all-wheel, or fourwheel-drive. All-season tires are not winter tires. Insurance companies offer discounts on your policy for having winter tires – give your broker a call.

2. Battery test. If your car is over three years old, it might not necessarily need a new battery, but having it tested is a quick, harmless, and often free procedure (many shops include it with seasonal maintenance specials). Would you

rather find out you need a new battery when your vehicle is in for service at 2 p.m. or at, say 2:30 a.m. on a Sunday morning in an empty parking lot when it’s -30 ºC without the wind chill?

3. Vision/wipers. Windshield wipers, no matter how fancy or how much you pay for them are a consumable item.

Sheathed winter wiper blades will still freeze under extreme conditions. Best to replace wipers blades every six months for optimum benefit.

4. Locks, latches, doors. Before the deep freeze hits, take the time to lubricate door locks, latches, and hinges and treat the door and window seals. Silicone lubricating compound (available in aerosol cans in most auto parts stores) works well for mechanical and rubber components. By spraying the door and window weather seals, they will be less likely to freeze you out on a cold winter morning. Opt for the brand with a spray straw in order to get the spray into lock cylinders and down into the window glass channel-runs.

Same Old Face.

Don’t forget hatchback lids or lift-gates and hoods.

5. Trunk necessities. If you mainly drive in urban areas there really isn’t

“all season tires are not winter tires”

A Fresh Face!!!

October, 2016

much need for a full-blown survival kit in the trunk. Food supplies like granola bars just attract vermin anyway. But everyone should have a full container of washer fluid, a light-weight snow shovel, lined work gloves, a good quality ice-scraper/snow brush combo, a flashlight that will stand or hang on its own, a set of emergency reflectors, a first-aid kit that can withstand freezing temperatures, and some folding traction mats.

If you drive an older vehicle you may want to step it up with a set of booster cables with instructions on how to use them. Blankets, warming candles and such should only be considered for longer trips; and always properly secure your cargo. For minivans, and SUVs that don’t have a cargo area separated from the passengers, all these items can become lethal projectiles in the event of a collision or roll-over if they’re not properly secured.

There are several things you can do right now to ensure your car operates successfully throughout the winter months as well as maximize your car’s ability to keep you and your family safe should a winter weather problem occur. An investment of an hour or two of preparation is all it takes to have peace of mind and avoid the cost and hassle of breaking down when the weather is bad.

This column appears regularly in Business Beat and has been submitted by Cody Benner, RIB (ON), a Broker/Advisor at Reith & Associates Insurance and Financial Services Limited, 462 Talbot Street, St. Thomas. QuesCody Benner tions and comments on this column are welcomed by the writer at 519-631-3862 or via e-mail: info@reithandassociates.com.

E L G I N T H I S M O N T H 14

Chamber News

The best in business

The Chamber’s Business & Community Showcase proved a popular event for several hundred people on October 19 and another reason we are definitely #StThomasProud. We welcomed over 60 exhibitors. If you missed it, you missed a lot! Our pictures here catch some highlights of the people and the place. TD Bank was our main sponsor. (Counter-clockwise from upper left) Chris Rajan is shown as he met with visitors to the TD display. Tara McCaulley was meeting and greeting at the Small Business Enterprise Centre’s booth. Railway City beer was sampled by several. myFM’s news, sales and management staff were there, including Account Executive Dave Thomson.

again! we did it guyS win o t u a e h t Cility the Caa fa ilVer rS of the yea ain! g award...a

2016 Facility oF the year Silver award

2015 Facility oF the year Silver award

Spirit of St. thomaS awardS 2015 BeSt ad 2014 BeSt 2016 BeSt local Slogan Mechanic BuSineSS thank you Matt Mitchell St. thomaS for 2016 BeSt Mechanic 2015 BeSt Voting for uS! Mark gurney local BuSineSS

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135 South Edgeware Rd, St Thomas 519-631-7117 www.stthomasautoguys.com

E L G I N T H I S M O N T H 15

Member News

New Members Business Development Bank of Canada 148 Fullarton Street, Suite 1000 London, ON N6A 5P3 Phone: 519-645-4229 Email: tausif.huda@bdc.ca; alice.watson@bdc.ca Website: www.bdc.ca Contacts: Tausif Huda, Account Manager; Alice Watson, Client Relationship Officer Buyers Guide Categories: Banking & Financial Institutions Products & Services: They are Canada’s business development bank and the only financial institution dedicated exclusively to entrepreneurs.

Their mission is to help create and develop strong Canadian businesses through financing, advisory services and indirect financing, with a focus on small and medium-sized enterprises.

Through their subsidiary, BDC Capital, they also offer a full spectrum of specialized financing, including venture capital, equity as well as growth and business transition capital.

The St. Thomas & District Chamber of Commerce proudly welcomes the following businesses and individuals as our newest Members. Those listed below were accepted as registered Members to September 16 – October 15, 2016. Once an organization registers with the Chamber, all personnel (owners/managers/staff) within the organization have full access to all Chamber programs, projects, events and services.

Cole-Munro Foods Group Inc. 5 Barrie Boulevard St. Thomas, ON N5P 4B9 Phone: 519-637-6396 Email: gcole@colemunro.com; scole@colemunro. com Website: www.colemunro.com Contacts: Geoff Cole, Owner; Susan Cole, Owner Buyers Guide Categories: Food Processing, Manufacturers Products & Services: Eating freshwater fish has been a part of our Canadian heritage. Taste, nutrition and growing aquaculture production has made freshwater Rainbow Trout more accessible.

Geoff Cole and Todd Munro became aware of the growing production and consumer interest and in 1994 started Cole-Munro. They began processing and distributing Rainbow Trout in Port Stanley and, today, Geoff and Susan Cole continue to own and operate Cole-Munro from their main processing location in St. Thomas. Cole-Munro takes pride in

Crystal Underhill EXT 234 or Janet Palmer at EXT. 226

Full range of Public Accounting Services including: Auditing, Accounting and Taxation Services

Mark Lassam, CPA, CA 115 Curtis St., St.Thomas, ON N5P 1J4 p: 519-631-1631 | f: 519-631-2929 mark@lassam.ca November, 2016

maintaining the tradition of fresh, locally produced and processed Rainbow Trout and strong family values.

Forest of Flowers 991 Talbot Street St. Thomas, ON N5P 1E9 Phone: 519-207-7747 Email: wecare@forestofflowersstthomas.com Website: www.forestofflowersstthomas.com Contacts: Becky Bryce, Owner Buyers Guide Categories: Flowers-Retail, Giftware Products & Services: Forest of Flowers is a full-service florist offering exceptional value with “field fresh quality for less”. Whatever the occasion, ready-to-go or custom floral designs to suit any occasion, including personal special occasions, corporate needs, funerals, and weddings, their talented floral designers create stunning wedding packages, with free consultations and on-site quotes to meet your unique dreams.

Messenger Freight Systems 150 Dennis Road St. Thomas, ON N5P 0B6 Phone: 519-631-9604 Email: louise@messengerfreight.ca Website: www.messengerfreight.ca Contacts: Louise Vonk, President; Blaine Skirtschak, General Manager; Evan Wilson, Branch Manager - Cambridge; Kathy Salandziak, Director Safety & Operations; Max Trianto, Financial Controller Buyers Guide Categories: Transportation Services, Freight Services, Delivery Services, Warehousing Products & Services: Messenger Freight Systems is headquartered in St. Thomas and now operates an additional facility in Cambridge. The St. Thomas operations serve multiple needs in freight and delivery including long or short-term warehousing in a secure 100,000 square-foot site and is fully equipped to interconnect between rail and truck transport ensuring safe, quick and cost-effective processing.

Messenger can also provide repacking and sorting services.

Rob Blaxall: President

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Residential • Commercial • Industrial

E L G I N T H I S M O N T H 16

Remembrance Day ceremonies across Elgin •SUNDAY NOVEMBER 6•

•THURSDAY NOVEMBER 10•

Southwold Keystone Complex 35921 Talbot Line Shedden Refreshments, Displays Keynote Speaker: Ted Barris Time: 9:30 a.m.

Dutton Dutton Community Centre Time: 7:00pm

Port Burwell Parade from Port Burwell Legion at 41 Wellington St. to the Cenotaph at the corner of Pitt Street and Erieus Street.

Time: 1:30pm Service: 2pm

Aylmer Cenotaph, Talbot St., Aylmer Time: 10:30am

West Lorne West Lorne Cenotaph, Arena 171 Graham St. Time: 10:45am

•FRIDAY NOVEMBER 11•

Vienna - Service at the Cenotaph 11am For details contact the Port Burwell-Bayham Royal Canadian Legion at 519-874-4308 Port Stanley March across The Lift Bridge Time: 10:45am Ceremony at The Cenotaph in Veterans Park in front of the Legion at 11am

Springfield Springfield Cenotaph Time: 9am Rodney Rodney Library 11:00am St. Thomas St. Thomas Elgin General Hospital Time: 11:00 a.m.

On November 11th, take the time to Thank a Veteran

Please attend your local Remembrance Day ceremonies across Elgin County

open at 11am everyday We Deliver all Day and Night www.dominos.ca

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omaS TreeT ST.Th 965 TalboT S November, 2016

Owners: Allan & Gary Hughson

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E L G I N T H I S M O N T H 17

The War Memorial at Princess and Talbot in St. Thomas honouring those who fought and died in the two World Wars and the Korean War. “They gave their tomorrow for our today.� Plans are underway to locate this memorial, the one at STEGH, and a new memorial dedicated to the Afghanistan conflict, on a strip of land on Moore Street in St. Thomas.

St. Thomas Downtown Development Board street banners honour the 150th anniversary of the 31st Combat Engineer Regiment and the 100th anniversary of the 91st Battalion departing for overseas.

Join us for our

Remembrance Day

Celebration

Friday, November v 11th at 11am in front ont of the St. Thomas/Elgin General Hospital to Honour

our Veterans

545 Talbot St., St. Thomas

519-631-1680 www.stthomas.ca November, 2016

ON NOVEMBER 11th Please remember those who gave their lives and those who continue to serve our Country.

JEFF YUREK, MPP

ELGIN-MIDDLESEX-LONDON

Office Hours:

Monday-Friday 10am-4:30pm 750 Talbot St., (CASO Station Suite 201) St. Thomas, ON N5P 1E2 519-631-0666 email: jeff.yurekco@pc.ola.org www.jeffyurekmpp.com

E L G I N T H I S M O N T H 18

In Flanders Fields

by John McCrae

In Flanders fields the poppies blow Between the crosses, row on row, That mark our place; and in the sky The larks, still bravely singing, fly Scarce heard amid the guns below.

We are the Dead. Short days ago We lived, felt dawn, saw sunset glow, Loved and were loved, and now we lie, In Flanders fields.

Take up our quarrel with the foe: To you from failing hands we throw The torch; be yours to hold it high.

If ye break faith with us who die We shall not sleep, though poppies grow In Flanders fields.

World War II tank now located at the St. Thomas Armoury, “dedicated 9th of June, 1974 to the officers and men of the Elgin Regiment who served during W.W. II.”

The war memorial at St. Thomas Elgin General Hospital “erected to the memory of the men and women of Elgin County who served in the Great War 1914 – 1918.”

On November 11th

REMEMBER We We honour honour those those who who have have given given their their lives lives to to defend defend our our freedom. freedom.

LEST WE FORGET

Royal Royal Canadian Canadian Legion, Legion, Branch Branch 41 41 24 24 John John St. St. St.Thomas St.Thomas 519-631-9840 519-631-9840

November, 2016

ELGIN THIS MONTH

19

Aylmer & Area Chamber of Commerce How to prepare for the inevitable

by Karyn Silliker

While no one likes to think about it, preparing for our last day is a key component of having a solid financial plan.

“A well-thought-out estate plan can help ensure your last wishes are carried out and minimize family strife,” says Wade Stayzer, vice president, retail and investment services at Meridian, Ontario’s largest credit union. “It’s about providing you with peace of mind and leaving your assets to your loved ones in the most tax-effective manner.”

Stayzer suggests individuals consider the following components when establishing an estate plan: Have a will prepared – A properly drafted will is an important component of any estate plan. A will outlines your wishes in terms of how your assets are managed and/or distributed after you have passed. More importantly, without a will your loved ones will have to finalize your estate through the court system which could be a lengthy and expensive process. Given the importance of this document, you should work with qualified professionals when preparing it. It’s important to ensure that your will works in conjunction with the other components of your estate plan, such as your life insurance, business agreements and invest-

ments.

Appoint an executor – When drafting your will, an estate trustee needs to be selected. The role of an estate trustee, or executor, is to ensure the wishes you have outlined in your will are carried out. This can be a very time consuming role, so when selecting this individual, make sure he or she understands the full list of responsibilities that come with this role.

Determine a guardian – For parents who have minor children, a custodian will need to be appointed in the event of your death. Without a properly drafted will, the provincial government will determine who will raise and care for your children.

Establish Powers of Attorney – A Power of Attorney for Property provides a person of your choosing the authority to manage your financial affairs in the event that you are no longer mentally or physically able to do so. A Power of Attorney for Personal Care, provides instruction for your ongoing healthcare, in the event that you become physically or mentally incapable of making decision for yourself.

Stayzer recommends working with a financial advisor to discuss your estate planning options.

To learn more about financial planning, visit www.meridiancu.ca or come and visit us at Meridian’s Aylmer branch located at 36 Talbot Street West.

Grandma’s Oven wins Community Spirit Award

Ryan’s

657 John St. N. Aylmer November, 2016

Members of Aylmer & Area Chamber of Commerce listen to guest speaker Jim Grey, CEO of IGPC Ethanol Inc., at the Annual General Meeting on Wednesday, October 12. He presented on the industry, past, present and where IGPC is going to in the future. We are excited for the proposed plans for the Aylmer plant and the positive impact it will have on our local economy.

Grandma’s Oven Bakery & Cakes in Aylmer is the 2016 winner of the annual Community Spirit award sponsored by Meridian Credit Union. This is the text of the award speech given

by Meridian branch manager Karyn Silliker at the Chamber’s October Annual General Meeting.

The Aylmer & Area Chamber of Commerce’s Community Spirit award is about recognizing local organizations and business members that show true community spirit. It is my honour and privilege on behalf of the Chamber and Meridian to award Grandma’s Oven Bakery & Cakes the Community Spirit Award.

Some would say this business is the sweetest in town; some would say that their confectionary masterpieces are the best in the province; we would say we are fortunate to have them in our community for their community spirit and their delectable treats!

In August 2008, mom, Anna Hiebert, and her daughter, Martha Zacharias, took on the adventure of fulfilling a lifelong dream by opening a bakery – Grandma’s Oven Bakery & Cakes – in Aylmer. They worked side by side for almost 8 years before her mom decided she’d like to start her road to retirement and Martha took on the business in May 2016.

They strive on making their products

ELGIN THIS MONTH

using real, fresh ingredients with no preservatives added, making their recipes from scratch, just like they would for their own families. They carry a large variety of products from cookies, squares, pies and cheesecakes to cupcakes and their famous cake truffles!

They started off running the bakery with just family, but their team has grown over the years Martha is committed to giving back to her community in many ways. One example is how Martha generously responded to a sponsorship request sent to fellow Aylmer Chamber members. Martha offered to assist with the St. Thomas Elgin General Hospital Foundation’s “Black Tie & Pearls” Gala event by providing a delicious assortment of desserts, including a Great Gatsby themed cake, which was auctioned later in the evening. Martha’s in-kind contribution saved a significant amount of money, which was crucial in meeting their overall fundraising goal that night.

Since that time, Martha has continued to support the work of the Foundation and community with other fundraising projects. Her philanthropy towards our community is greatly appreciated. She is also giving back to her faith community, Mount Salem Christian School, and the Ontario Police College to name a few.

20

Aylmer & Area Chamber of Commerce Tax tips for the business owner

by Katie Timpany

As an entrepreneur, operating your day-to-day business and planning for the future can consume a lot of your time. Paying less tax, although important, may not always be top of mind. There’s no time like the present to ensure you are taking full advantage of all the tax minimization strategies available to you. As you review these key tips, consider how you may be able to apply one or more to you and your business.

Employ your spouse and children Whether you carry on your business personally or through a corporation, you should consider paying a salary to your spouse and/or children. Canada’s progressive tax system, which assesses higher income earners at higher tax rates, provides an incentive to split income with family members in a lower tax bracket. Paying a salary to a spouse and/or child who pays tax at a lower rate than you can create net tax savings. But, you must ensure that the salary is reasonable for the services they perform for the business.

Incorporate your business If your business produces more profit than you need to satisfy your personal cash flow needs, then incorporation could produce a sizeable tax deferral by accessing the lower small business tax rate for active income. This deferral benefit, however, is only available if the profits are left in the company.

The longer the profits are left in the company, the larger the tax advantage. It is important to note that investment income earned on prior deferrals and rental income do not receive this lower rate. The tax deferral achieved through incorporation can create a permanent tax saving if the shares of the business are eventually sold and are eligible for the lifetime capital gains exemption. However, if you are incurring losses this will not be the best option. Other potential advantages of incorporation include having family members own shares to have access to multiple capital gains exemptions, or paying out dividends

to family members who are taxed at a lower rate.

We can help determine which strategies work with your situation.

Invest excess cash Since the biggest bang for your tax buck is accomplished by leaving profits in the company, the question becomes what to do with those profits. If paying down debt or reinvesting in the business operations are not options, then a smart investment plan is your best alternative. This strategy is most effective for active business income subject to the small business deduction. I can help you build the right investment portfolio for your business.

Plan for your retirement In order to make the maximum allowable registered retirement savings plan (RRSP) contribution next year, you’ll need to create the contribution room this year by maximizing reported earned income. If incorporated, you will want to review the best dividend/salary mix for your situation. As part of your overall plan, you may also want to make a contribution to your tax-free savings account (TFSA). Talk to us about achieving balance in your personal investment plan given all the variables and how it will fit with this year’s maximum contribution limits for business owners. Don’t forget to think about RRSP contribution room when setting and reporting remuneration for services provided by family members who also work in the business.

A corporation with taxable income over the small business limit may want to explore the use of an individual pen-

sion plan (IPP). An IPP is ideally suited to business owners in their mid-forties or older who have a past history of earning employment income from their company in excess of $100,000 per year. An IPP will allow you to shelter even more earnings from tax than your RRSP while still offering some protection from creditors.

Prepare for the sale of your business It’s never too early to plan your business exit strategy. If you’re planning on selling all or part of your business at some point, confirm with your accountant whether you’re eligible for the lifetime capital gain exemption and what steps need to be taken.

Make use of R&D expenses Expenses related to research and development activities incurred to develop and enhance your products and production processes, may qualify for valuable tax incentives in the form of refundable and non-refundable tax credits. While the guidelines governing program eligibility can be complicated, a wealth of information is available at the Canada Revenue Agency to help you assess your eligibility for the program.

Katie Timpany is a Consultant with Investors Group Financial Services Inc. She can be reached at (519) 673-4544 or Katie.Timpany@investorsgroup.com.

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21

Farm Business Report Farmers’ markets proliferate and thrive

by Serge Lavoie

In my work over the years I’ve had the opportunity to travel a lot. Wherever I landed I always sought out the nearest local farm market.

I did this not because I’m a foodie (I am) but because in my experience food markets are the very best places to learn about the local community and its people, culture and economy. Local food markets are rooted in their communities in ways that supermarkets and big box stores can never be.

Farmers’ markets are thousands of years old, created the minute that people could produce enough off the land to use the surplus as a means of trade. That trade went well beyond agricultural products; people traded all sorts of products and services. They also traded information, ideas, gossip and political or religious beliefs.

The business of community building was centred at markets. French writer Emile Zola wrote an entire novel about the bustling Les Halles markets located in the heart of Paris. Classical French cuisine owes much of its existence to the sophisticated “just in time” food distribution systems centred on those farmers’ markets.

November, 2016

Here at home, the St. Thomas Horton Farmer’s Market has been in almost continuous operation since 1878, just seven years following the building of the Canada Southern Railroad and the iconic CASO station just across the street. An earlier market was located adjacent to the old town hall at the corner of Talbot and Stanley Streets.

Markets fell on hard times in the seventies and eighties, challenged by the growth of big box supermarkets and the general decline of their city centre locations.

In a significant way, that led to a general decline in the perceived importance of agriculture to our local economies. Why bother growing it here when we can ship it in from all over the world, in any season?

Today, the pendulum has emphatically swung the other way. Farmers’ markets all over Ontario are proliferating and thriving, none more so than the Horton Market. Owned by the city and restored about a dozen years ago, it now operates on

a modest budget with a volunteer management board and a part-time market manager. Full disclosure: I was a member of the market management board for four years, until 2014.

It is resolutely local, insisting that products be raised and processed within 65 kilometers of the market (with very few exceptions). It operates from May to November, and at the peak of the season, 50 or more vendors have offered an impressive array of produce, eggs, meat, cheese, fish and baked goods.

Continued on page 23

E L G I N T H I S M O N T H 22

Farm Business Report Continued from page 22 While its main function is to bring local agricultural products to city customers, giving farm producers another source of income, the market has served other purposes. It has served as an incubator for small scale processors. Small restaurants, caterers, bakers, soap makers, coffee roasters, even granola processors have got their start at the market and branched out into larger, more permanent enterprises.

Farmers have tested new products at market, from heirloom tomatoes and potatoes to specialty

greens and more international produce, meeting new demands and creating new markets. This is local economic development at its best.

Beyond that, however, the Horton Market has created a vital community hub, located in the city core, part of efforts to revitalize our main street.

Ideas are shared there; a sense of community is built there. Local charities make an appearance to launch community campaigns. During elections, candidates appear there to build their profile.

Even more important, friends and family reconnect there, enjoying a quick bite and a coffee or tea before racing off on another busy weekend. The phrase “Meet me at the market” is now common for a growing number of city and county dwellers.

Whether we all shop at big box retailers or specialty food chains, the local agricultural sector will

Commitment to exCellenCe

One of the main reasons I decided to become an accountant was because of the lack of planning and advice that my parents’ accountant gave them prior to the sale of their farm.

I treat every client with the same care and forethought that I wish had been given to my parents at that critical point in their lives.

always benefit from the existence of vibrant farmers’ markets. It’s a centuries old tradition that will simply never go away.

Serge Lavoie has a 35 year career managing associations. He is currently president of On Track St. Thomas. He lives in St. Thomas.

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23

Farm Business Report Connecting people with farmers and their food new market with a new vision will open in its place.

In October, the current Talbotville Berry Farm Gerry and Shirley Simpson curproduce stand, in operation since 1969, closed rently operate the produce stand its doors for the last time. On November 25, a and farm originally started by her parents Peter and Mary Oostvogels. The pair work to keep the family dream alive. Expanding on their dream they sell home-grown produce, preserves and baked goods, support other Or uS tOdaY local growers and producers, host school field trips, and run Fun Fall Family Weekends that include a corn maze (haunted after dark), and wagon rides the month of jkent@Kbrenergies.com during October.

The new 4,000 square foot market will encompass everything that life-long customers have come to love about Talbotville Berry Farm with lots of exciting new additions. The market will go from a seasonal operation to one that is open year-round, seven days a week.

Longer hours will also allow customers on their way to and from work to access new fresh local products that will be stocking the market’s shelves.

“We are very excited

by Katherine Thompson

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about these changes and so are our customers,” says Shirley.

In addition to new local meat and cheese products, the market will offer healthy farm-made meals as an option for busy families on the go.

Trays and gift baskets showcasing local food products will also be available for purchase. Everything featured in these baskets will either be made at the farm or by another local producer.

The new market will include a coffee shop that opens early so that people can stop in on their way to work and get a homemade muffin, breakfast sandwich, and a cup of delicious coffee.

Additionally, the new market will include a community room that will be utilized for weekly community programming. Baby Yoga, Mom and Tot programs, seniors’ lunches using local produce, vendor markets, and seasonal craft shows featuring local artisans are just a few of the activities that Shirley sees in the market’s future.

The room will also be available to rent for private functions and corporate events.

Shirley and Gerry hope that the new market will act as a community hub for locals.

“We want our market to be a place where everyone feels welcome and comes to reconnect with each other, with their farmer, and with their food.”

For more information about the new market at Talbotville Berry Farm visit talbotvilleberryfarm. com or like them on Facebook.

Katherine Thompson is Marketing & Communications Coordinator with The County of Elgin

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E L G I N T H I S M O N T H 24

Farm Business Report Autumn: An intense season on the farm

by Janine Lunn

October is often a bit jumbled around here.

Our lives post-corn-maze, and post-milkingsheep are still full, but different and less frantic in some ways, but planting and harvest always keep us hopping. One particular night saw me preparing for a work meeting, while Grandpa was in the combine trying to stay ahead of the predicted rain, and Dad was driving the grain buggy. Grandma and our eldest were helping at the church supper, and our middle boy had been shuttled off to Cubs. In considering the plan for our youngest for the evening, the options seemed to be: find a sitter, or pop her in a tractor with Dad. My mind first went to the practicalities. I had visions of their session in the tractor running way too late, and trying to hustle a dusty, overtired, tractor-scented child off to school the next morning. But my calmer half reminded me: “It’s just one night” and assured me it wouldn’t be long.

While we don’t homeschool our kids, we hope that some of what they are learning on the farm counts for extra credit. This time of year the name of the game is flexibility. That’s not necessarily a life lesson, but definitely a trait needed for resiliency! They observe our close attention paid to

the weather forecast, and the need to always have need, and experimenting until they get it right. about three plans on the go at any given time: And if all else fails, a steady supply of duct tape One plan for when the weather is great, a back- and baler twine will go a long way. up plan if it’s terrible, and another plan in case of Part of their unique exposure to our farmschool equipment break down. is internalizing how systems They are also realizing the work, and how resources are the name of the truth of “to everything part of our society. They can there is a season,” which see how extra rain (or lack goes along way during the of it) changes the landscape grind of the busy times, very quickly, how species inknowing that we build in teract, what kind of care anitimes for recuperation and mals require, the astounding fun in between. amount of work that goes Speaking of breakdowns … we try to demon- into producing food, the value of a little extra strate that when something breaks, we don’t need weeding of the garden in July, and the impact of to lose our cool. A great way to get some perspec- our actions on the soil. tive on life is to see how things work on the farm: So, on this frazzled evening, I helped our farm if it doesn’t turn out this season, there’s always girl cobble together an activity bag, ensured that next year; if it’s broken, there’s likely a way to fix she chose a ‘farm’ vest and helped her up the tracit; if we did it wrong, we know better and can do tor steps to sit beside dad. They both looked pretbetter in the future. ty pleased to be sitting up there together.

Although dad and grandpa might not realize it, our kids’ tree fort is their training ground for the implement shed. With their assembly of homeJanine Lunn lives on the made furnishings, scavenged boards and ‘borfamily farm near Belmont, Ontario. rowed’ tools (sorry, Grandpa) they are practicing what they see around them; learning how to use the tools of the trade to make and fix what they

“ game is flexibility”

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E L G I N T H I S M O N T H 25

Farm Business Report Farmhouse retreat when the world is too much The aroma of roast beef and apple pie immediately satisfies. Dinner is almost ready.

At the end of a long country laneway ... the old Dad is in “his chair” – an oversized lazy-boy kind with a ribbon of grass between two tire-sized with the fabric torn and mended. Reclined, he strips of gravel is where my childhood lives. It’s a is watching the news – or at least catching the white stucco farmhouse hidden behind groves of weather. pine trees. It’s been home since time began. Enter Mom is in the kitchen, eager to hear about your through the back door ... the front is reserved for day. Don’t leave any details out. And so, you start company. No need to knock; you are home. where you left off the last time you spoke. Life.

Questions. Advice.

Everything is as it should be. The forks, the plates, the knives all in the same drawer, the same cupboard. You reach for them with instinct, honed to this chore after so many • Custom Slaughter • Provincial suppers at this table.

Your children race Inspection • Beef sides and quarters outside to explore your old haunts. They raid the garage for your old bikes and race up and down the lane, throwDean and Darlene Johnson ing skid marks in the Family Owned and Operated since 1919 gravel. They build 49801 Glencolin Line, Aylmer 519-773-9208 ramps and play tag.

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by Elizabeth VanHooren

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Feed the cow and throw hay down from the mow.

Soak it all in; breathe deeply; feel thankful.

Sometimes the noise of adult life is unbearable.

Deadlines, disappointment, unfulfilled dreams pile up, take hold, push you down.

I’m thankful for my parents who built a home where I can still feel like their child – safe, protected, loved. A safe place to retreat from the world.

May I be strong enough to safely harbour my own sons’ childhood in our home.

Elizabeth VanHooren is General Manager of Kettle Creek Conservation Authority

You’re in Westminster country.

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E L G I N T H I S M O N T H 26

Farm Business Report Spain’s vineyards often out of sync with demand from the end of the Civil War, meant that during the European recovery when France or Germany were under-producing, Spain was economically October is often a bit jumbled around here. isolated, and few wines were exported. You get Last month I had the good fortune to select the the idea. wines for a wine and food pairing evening at the Spanish wine regions have very specific rules St. Thomas Public Art Centre. The evening was with respect to cellaring and labelling requirefor a local medical association. It’s the third year ments. If a wine says Riserva (Reserve), it means I was able to oversee the wine selections, this year that the wine had to have been aged in barrel for with a Latin theme. There are no shortage of tera minimum number of months, and cellared in rific wine-producing countries with a strong Latbottle for a minimum time before release. The in culture. But I decided that what this tasting same idea goes for other terms such as Gran needed was not a figurative-jetting across hemiRiserva, and Crianza. These terms have very little spheres, but a deep dive into one country: Spain. meaning for North American producers, for exBy acreage, Spain is the largest wine producing ample, where there are no minimum standards for words like reserve. As a result, Spanish wine producers have to keep large back inventories, the wines are released a little closer to their ideal drinking window, and not surprisingly, Spanish wines at the local wine shop are generally older than other countries’ wines.

Spain is the home of several disRob Bill tinctly different grapes including: Foster Luyks Tempranillo, Verdejo, Alicante, C.P.A., C.A. C.P.A., C.A. Montastrell (known in France as Mouvedre), Graciano, Carignon, and Viura. That’s in addition to large swaths of more internationally recognized grapes including Garnacha (Grenache), Cabernet Sauvignon, and Chardonnay. A large scientific movement is now underway to understand the migration and origins of different grape varieties, using DNA analysis. There have been two interesting discoveries in the last decade: Tempranillo, the main grape in Rioja wines, appears to have very little genetic variation in Spain. This suggests one of two things: the genome is resistant to mutation and/or Both Rob Foster and Bill Luyks grew up on the farm and continue to it’s possible almost all of the current acreage is descendant from one or farm today. They really do know your business from the ground up. two original ‘Adam and Eve’ plants.

The most recent discovery is genetGraham Scott Enns LLP has been assisting clients for over 40 ic evidence that Spain may be the birthplace of Cabernet Sauvignon. years, and we have grown to having 10 Partners and 30 staff in It was introduced to France, where our two offices. Rob is a Partner in our St. Thomas office, Bill is it achieved its quality pinnacle, and didn’t originate in Bordeaux, as coma Partner in our Aylmer office. Give them a call today for all your monly believed.

Want to do your own deep dive accounting, taxation, succession and estate planning needs. into Spain? Look for the best value wines in the $15-30 range, from regions such as Rioja, Rueda, Jerez, Penedes, Priorat, and Catalonya.

Until next month – “Saludo!”

by Jamie Quai

country in the world.

Peak Spanish wine production has historically not coincided with market demand. They almost always seem to have the right wines at the wrong time. Just in the last 100 years, or so, Spanish vineyards recovered from the phylloxera epidemic that ravished the rest of Europe, decades before, just in time to see the market disappear with the First World War. Spanish wine producers suffered under authoritarian rule and missed the roaring 20s markets. Wine production dried up during the Spanish Civil War. The vineyards were rebuilt just in time to see the market disappear with WWII. Franco’s decades-long rule

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Aylmer Office · 25 John Street S. · 519-773-9265 St. Thomas Office · 450 Sunset Drive · 519-633-0700

www.grahamscottenns.com November, 2016 27

ELGIN THIS MONTH

Jamie Quai is head winemaker at Quai du Vin Estate Winery in Elgin County, and 2016 Ontario Grape King.

Farm Business Report FoMO: It’s powerful but is it good for you?

by Anouschka Van den Bosch

A few months ago I attended an event with a great speaker who was selling her cookbook after the event. On my way in, I had seen the cookbook, was intrigued by the cover and the title, and thought I would not mind purchasing it, maybe. As I noticed the lineup, and my friends getting in line, the “maybe I will buy a copy” became “I must have a copy too”. I did not want to miss out on this great deal and opportunity to see the author in person like everyone else in line.

Please note: I don’t cook, much and I don’t like recipes with more than five ingredients. I was the last person in line to get a copy … there were still many in line wanting a copy. To date, I have yet to create one of the recipes out of the cookbook.

I am embarrassed over getting the last copy because others in line would have been able to create wonderful meals for their families.

But, you see, I was afraid of missing out. I was afraid of not having what everyone else was getting a share of. I had to be part of what everyone else was doing.

You ever noticed that? The fear of missing out when you don’t attend that business or networking event? What if you don’t get the software that everyone is buying? Or sign up for that training program that half your colleagues are signing up for? What are we so afraid of? I looked it up online and there is actually a definition in Wikipedia (of course!) Fear of missing out or FoMO is “a pervasive apprehension that others might be having rewarding experiences from which one is absent”. This social angst is characterized by “a desire to stay continually connected with what others are doing”.

In researching this further it has become clear to me that this is a growing phenomenon especially with social media where we are constantly reminded what others are doing or not doing and our FoMO is becoming more prominent. And FoMO gives us feelings of anxiety as our thoughts become competitive. We may have feelings of depression or lowered self-esteem as we believe that others are more successful or living more fulfilled lives.

FoMO is not the same as having a thirst for

“I did not want to miss out”

wanting to know more. There is a distinct deference between checking text, Instagram and emails 50 thousand times a day and a thirst for wanting to know more. My thirst for wanting to know more leads me to read books and articles or attend training sessions that will add value to my career and my life.

Not sure if my FoMO by standing in line for a cookbook was truly adding value to my life.

And as I have been able to make that clear distinction, I have become more aware of when I react to FoMO rather than want to know more about a topic or a person because it will enhance my knowledge and possibly my ability to share that knowledge with others.

So as you finish reading my words, consider your choice of rushing to be part of the masses or engaging on being present to your own thirst of wanting to know more and adding value to your relationships, career and your life.

Anouschka Van den Bosch is a Human Resources Professional and Certified Life and Career Coach.

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E L G I N T H I S M O N T H 28

Farm Business Report Elgin crop yields hinged on bands of rain

by Terry Carroll

OMAFRA Field Crops Sustainability Specialist Christine Brown is also involved in a small farm just outside of Belmont, so she keeps a close eye on crop conditions in Elgin.

Her summary for 2016? “You don’t farm in this year based on the year before.”

Over the last two years, Elgin saw frequent thunderstorms, but for much of 2016, farmers were looking for rain. “And it was late and variable when it came,” she said.

Rain fell in relatively narrow bands, and there were several rains in August that helped some farmers tremendously, but left others five kilometres away scratching their heads, wondering why they were being neglected.

Generally speaking, it was a good year for wheat, which went in well last fall, and with, a relatively mild winter, didn’t suffer much winter kill. “Even though the spring was drier than normal, roots had to go down to find moisture,” she said, and OMAFRA tests supported this, showing very deep roots.

Yields were above normal, where farmers got rain, running 80 to 100 bushels per acre.

Elgin also experienced what Brown called a “tremendous straw crop.” In response to this abundance, the price of straw plummeted from 5 cents a

pound the year before to as little as half a cent, if a farmer could find a buyer.

Brown also noted that the larger wheat acreage this year was a tremendous opportunity to make a difference in cover crops like red clover, oats or rye, crops which help the microbiology of soils. Fields planted with cover crops in rotation and also not subjected to excessive compaction react the best to a dry year like 2016.

Corn and soybeans were planted under good condition in a dry spring, and the results from there were again largely weatherrelated. Everything hinged on the timing of rains, corn needing moisture in July and beans needing it in August. With the bands of rain in July, some cornfields did well, but “some fields showed onionleafing,” Brown said, that dried-up, stunted look that comes from lack of rain. Heavier soils, fields that had crop rotation / cover crops and fields with manure that weren’t too heavily compacted also tended to perform better in drought conditions.

At the time of this interview (the third week of October), corn silage yields generally were down somewhat, measured in acres needed to fill a silo, but some farmers were pleasantly surprised with the harvest.

Early yields of grain corn ranged from a low of 130 to 140 bushels per acre in drier fields to highs of 175 to 200 bushels where they got rains in July.

On the plus side, it was generally “not a disaster,” Brown said.

Due to some decent rains in August, soybeans were “well above what people had expected.” Although some farms ran as low as 30 bushels per acre, Elgin-Middlesex also saw highs of 45 to 65 bushels per acre. Root systems were deep, some farmers got rains at the right times and cut worms were not particularly an issue this year.

As for hay, while yields were somewhat lower in 2016 than in the two preceding years, the quality was generally excellent.

Elgin Feeds Ltd.

Meet our Agriculture Services Team We know that farming is more than a business – it’s a way of life. We are committed to serving Canada’s farm communities by providing flexible financial solutions that let you get on with the business of farming. We’ll take the time necessary to understand your unique needs. Together we can meet today’s challenges and anticipate tomorrow’s opportunities.

Scott MacKinnon Account Manager, Agriculture Services Elgin County 226-268-5236 scott.mackinnon@td.com

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November, 2016

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E L G I N T H I S M O N T H 29

It’s not what you earn...

It’s what you keep.

Farm Business Report Farmers, opera, and a sanctuary in the Bruce

Farm Business Specialists Kee, Perry & DeVrieze

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• Audits & Reviews • Tax Planning & Preparation • Consulting & Estate Planning • Buying / Selling a Farm • Bookkeeping (monthly/quarterly/annually) We can help you set up the Accounting system for your Farm Business At Kee, Perry & DeVrieze, we are committed to providing the professional customer service our clients need to succeed.

Please make a call to our office, the first step on your road to success.

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St. Thomas, ON

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by Duncan Watterworth

The Bruce Peninsula, from Tobermory on down, is one big slab of limestone, its soil scoured off by glaciers long ago. The whole thing is tilted, so the east side is high, with cliffs dropping down to Georgian Bay, while the west side is a string of wetlands, shallow bays, and beaches that gradually merge into Lake Huron.

It’s charming for cottagers and tourists, but a tough place to farm.

And, we discovered last summer, there’s opera.

Barb and I signed up for a “Country Supper Storytelling Concert”, and found ourselves sitting around a dining room table, in a house on a back road, with three other cottagers and two local farming couples, plus the host couple.

The older farmer, with a wave of his arm, told us he lived, “just back over

there”. The road was named after his family, who had farmed there for generations.

In answer to the cottagers’ questions, he said, sure, there were rattlers on his farm. There was a nest of them nearby. And, no, he hadn’t been to an artist’s store in Tobermory, “I don’t go for that artsy-fartsy stuff.”

Our host talked of being a dog owner in the land of rattlers, bears, skunks, and porcupines. One porcupine encounter ended with a big vet bill.

So I told the story of our dog Charlie, who got himself a face and mouth full of quills. It was awful. The Wiarton vet knocked him out, clamped his mouth open, and went to work with pliers. And yes, it was expensive.

Then the farmer told his story about his dog getting into a porcupine. His story had a different ending: “I shot the dog.”

Continued on page 31

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Farm Business Report Continued from page 30 After the meal, our hosts announced they would entertain us with about a dozen poems and stories – mostly their own creations.

They were refugees from Toronto, they said. And opera singers. Their advertisement hadn’t mentioned that. About half the pieces were delivered operatically. It was good fun, especially when they bickered at length, in song.

They sang of the time when the peninsula was, “stripped of its timber, and burned down to the rock”. They told of the perpetually perturbed Presbyterian pioneer who would never swear while clearing endless rocks from his field.

We heard the fable of Enoch and the Alvar, about a farmer on the Ferndale Flats, the best patch of farmland on the peninsula, who was conned into

trying to plow another farm that turned out to be an “alvar” – a patch of limestone pavement with almost no soil. Alvars are globally rare, but found on the Bruce.

Tourists see the peninsula very differently – the limestone creates a playground. They come for the Lake Huron beaches, the Bruce Trail hiking, and picturesque Tobermory. But mostly, they want to visit the National Park, and see the famed “Grotto”, a dramatic cleft where the cliff meets Georgian Bay. Last summer saw a boom in tourism. “The peninsula is having a culture shock. It’s like we’ve just been discovered”, said our friend Stuart, also a refugee from Toronto, and an artist and musician who named his band after the Ferndale Flats. On Canada Day weekend, the park turned away 1,836 cars.

Tobermory was in gridlock.

But in spite of the crowds, Barb and I had a lovely hike on one of the side trails of the R-SAFETY Bruce Trail, and saw no Apparel, PPE & one else. And I made a solitary visit to a small

Duncan Watterworth is a life-long resident of Elgin County and a retired lawyer. He can be reached at duncanetm@gmail.com.

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E L G I N T H I S M O N T H 32