BUSINESS
AIR FORCE
With the brilliant Netflix doco Last Dance the flavour of the month, we take a look at how basketball star turned entrepreneur Michael Jordan became a billionaire... Te x t b y T I M S T R U BY
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ne evening last September, 250 guests packed Catch Steak, the slick New York City Meatpacking District hotspot. As the deejay spun, a bevy of A-listers including Spike Lee, Michael Strahan, Cuba Gooding Jr. and Les Twins ate, drank and grooved. But the supernova amidst the stars was the one-and-only Michael Jordan, five-time NBA MVP, six-time NBA champion, owner of 10 NBA scoring titles, and according to ESPN,
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among others, the greatest athlete of the 20th century. The occasion on this night had nothing to do with sports, however. The bash was the official launch party for Cincoro Tequila, the all-new ultra-luxury tequila brand in which Jordan is a pivotal partner. Three years prior, he’d had dinner with some fellow NBA team owners: Milwaukee Bucks co-owner Wes Edens, Lakers lead owner Jeanie Buss and Celtics lead owner Wyc Grousbeck, with his then-girlfriend
