elho inspiration guide 2025 by elho_giveroomtonature

colour collection 2025

transparent

frosted pink

ochre

amber yellow

butter yellow

honey yellow

new golden sand

white

new burnt orange

delicate pink

lovely red

new misty pink

new pale peach

vivid violet

new soft lilac

dusty pink

new deep purple

terra

atlantic blue

new sky blue

deep blue

light concrete

pistachio green

leaf green

lime

stone green

moss green

sorbet green

thyme green

new nordic green

new cool clay

warm grey

lavender lilac

oyster pearl

taupe

glacier grey

anthracite

living concrete living black

charcoal grey

new velvet cream

silky white

new linen white

new mushroom beige

new maple purple

pacific green

new teal green

brilliant red

tuscan red

new bordeaux red

new theatre red

new coral red

mild terra

soft terra

toffee terra

new earthy brown

espresso brown

easy product finder

OUTDOOR

CARE & GROW

INDOOR

WATERING CANS & SPRAYERS

Step into the world of green inspiration with our 2025 guide.

Full of beautiful products and innovations made of 100% recycled plastic and engaging shopper experiences to make your customers happy.

Join us on our journey to inspire and let’s make the world a greener and more vibrant place together.

Enjoy reading!

CARE & GROW

welcome

For 60 years, we have been bringing today’s nature into people’s daily lives with our beautiful design pots. With a deep love for nature, we are proud to be the only company in the world to craft our entire collection out of 100% recycled plastic.

From waste to wonder

Since nature is so important to us, sustainability drives our way of doing business. During our journey towards the use of waste, we discovered the remarkable potential of recycled materials. Thanks to our gained expertise and commitment to sustainability goals, our entire product range is crafted from 100% regran, adhering to our stringent standards for long-lasting quality. This makes our products the most sustainable choice in our category, producing 2.5 times fewer CO2 emissions than non-sustainable plastic pots, and an impressive 6 times less than ceramic pots.

This year we will launch an eco-passport. Again, an industry-first. At elho, we believe in transparency and responsibility and by mapping CO2 emissions and indicating this

for each products, we help your customers to make conscious choices.

Investing in tomorrow

As the biggest innovator in our industry, we’re dedicated to shape the future. In 2025 alone, we’re introducing a whopping 200 new SKUs. With this significant investments in product development, we’re proud to be at the forefront of introducing innovations that contribute to category growth and your profitability placing the consumer at the heart of everything we do. Besides that, as established colour specialist, we make sure our assortment is on top op colour trend.

Your growth is our mission

Together with our dedicated local sales teams, we offer expert advice and top-notch service both in-store and online to elevate your sales. Our success is measurable: we drive traffic to your stores, increase shopper basket value and increase profit per m2

We believe that together we can grow the category while making the world a greener and better place for future generations.

As a B Corporation and family company operating in more than 75 countries worldwide, we feel a strong responsibility to do good across our entire supply chain, while keeping people & nature always in mind.

our green evolution

1964

How it started with Otto Elderenbosch and Saskia Horstmeier

1997

1971

Specialism in synthetics started with the first order of 75,000 cactus pots

Second generation guiding in a new, sustainable direction

0.681KG

2024 2025

Launch of elho eco passport

Achieved a big milestone toward a greener future: we are the first brand in the category that uses 100% recycled plastic for the total collection

evolution

2008

Move to Tilburg and embracing the responsibility to make our company a leader in sustainability

2016

Opening of the wind turbine

Pioneering in the category by receiving the TÜV certification and opening the new 40,000m² most circular warehouse

2022 2020

Becoming a Certified B Corporation

give room to nature

Greening together

We love to greenify grey neighbourhoods together. Like residents of urban neighbourhoods to come together and create green plans for their community, facade gardens and tree pits, to greening an entire street. The evidence is clear: doing green together connects people and enhances biodiversity.

It’s our dream to build a greener, better world and encourage others to join us.

Nature has given us everything. From the air we breathe, to the food we eat. We’re not separate from nature – we’re part of it. Its wellbeing is our wellbeing. And when it flourishes, we flourish.

So let’s learn from nature, be amazed by it and inspired by it. Let’s share our knowledge with others, so we can grow, together.

Let’s love nature, surround ourselves with it, and bring it back into our daily lives, into our neighbourhoods, our homes, our work, our playgrounds.

And let’s return the gifts the earth has shared with us. Let’s be inspired by the cyclicity of nature and repair, reuse and recycle.

Because small actions today... cause big changes tomorrow.

For over 3 years, we have been part of the community that uses the power of their business to build a more inclusive and sustainable economy.

The B Corp Certification is an international recognition for companies with a major positive impact on people and the planet. After an intensive process, we received the first certification in 2020.

Being a Certified B Corporation shows our dedication to using business as a force for good. We meet high standards of social and environmental performance, and a regular recertification process pushes us to continuously improve even further.

As a Certified B Corp, we feel a responsibility to keep the world livable, healthy and safe for future generations.

our journey

In 2008, we embraced our responsibility and we set out to make our company a sustainability leader by adopting 100% recycled products

We constantly innovated product design, incorporating recycled materials creatively early adopters pioneering change circular designing

Despite challenges, we were determined to make a difference. We took the first steps by gaining knowledge and expertise in recycling processes and materials

towards recycled plastic

Today, we proudly announce that we have recycled 10,000,000 kg of waste into beautiful design pots in 2023 developing mastery huge investments 10 mln kg waste

We have developed exceptional craftsmanship in our production to effectively process recycled materials

But knowledge alone wasn’t sufficient. We invested in optimal equipment to maximise recycling efficiency

Last year we used more than 10 million kilos of plastic waste that we converted into designer pots. When it comes to sourcing raw materials, our team is constantly searching for the best recycled materials to craft our long-lasting products in the most sustainable manner possible. We particularly enjoy using waste streams with a story…

NEW: the winery collection Bordeaux red and deep purple flowerpots crafted from plastic waste sourced from French vineyards. Europe faces a challenge with agricultural plastic waste, especially in picturesque French vineyards where plastic twines are used in grape cultivation, resulting in post-harvest plastic waste.

Together with our partner Healix, we transform this waste into beautiful pots, sourced from the regions Alsace and Champagne. 100% sustainable and on-trend with interior colours.

Santé!

More and more people love to include nature in their homes and gardens. But not all your customers are experienced plant parents and this might be a barrier to buy plants.

We offer a whole range of solutions to keep greenery happy and healthy:

• Pots with integrated water reservoir

Bye bye plant stress, hello healthy plants

• Special grow pots to keep your herbs healthy

• A special lamp enabling plants to grow better

Meet the newest addition to the plant care collection, the amazing smart pebble. Say goodbye to plant worries. This clever device sits in your flowerpot and helps you understand exactly what your plant needs. The app provides simple and helpful tips to give the right care at the right time to your plants. Understand your plant’s needs regarding water, light, nutrition and temperature with this smart friend. An elho revolution in hassle free plant care!

let’s celebrate 60 years of innovations

Get ready to be surprised in 2025

Innovations drive our market. We innovate like no other and offer news value to your pottery shelf to attract customers to your shop.

Our own design team is dedicated to surprise you with the best innovations every year. The teams consists of Dutch designers with different backgrounds, inspiration, education and styles and they all contribute to the beautiful and recognisable elho signature.

They have one thing in common; wanting to inspire your customers with new ideas to surround themselves with plants and smart solutions to make plant care very easy.

We design and develop our new products in a fully circular way: using renewable sources, creating no waste and all our products are recyclable.

On our 60th anniversary, we are introducing an all-time high number of new products to further grow the category together. 200 innovations will be launched addressing the latest colours and design trends.

elho eco passport

We are proud to announce as the first supplier in the sector the launch of our elho eco passport

By providing clear insights into the environmental impact of each product, we aim to empower consumers to make informed choices.

On elho.com we show the CO2 footprint of all products. In addition, the passport provides information on energy consumption, material composition, warranty and certifications.

elho pots offer the most sustainable choice in our category, emitting 2.5 times less CO2 than nonsustainable plastic pots, and an impressive 6 times less than ceramic pot.

jazz round

sereh round

vibes fold coupe

amiga round

green basics balcony grow set

jazz bowl

innovations 2025

the winery collection

elho x Lex Pott

smart pebble

vibia campana flower bridge 60cm

green basics composter

happy herbs

Dutch designer Lex Pott x elho

Lex Pott (1985), a talented Dutch designer with a proven track record with international design brands such as Hay, employs a raw and intuitive method. In his work, he returns to the origin of the materials. He has carefully selected the colours of the sets of these new indoor collection for elho, resulting in striking colour combinations.

elho style trend colours

In ‘New cocooning’ you find warm, comfortable colours. The colour ‘theatre red’ for loft and for the new outdoor family amiga fits in this trend. The new colours ‘bordeaux red’ and ‘deep purple’ of the winery collection as well.

COLOURS

‘Playful constructions’ is filled with bold and optimistic colours that appeal to the need for joy in uncertain times. Colour blocking to boost your interior. The colours of the Lex Pott collection fit in this trend.

COLOURS

‘Gentle paradox’ appeals to the need to de-stress and to live smoothly. In this trend you find soft and gentle colours like the colours for the new outdoor family sereh: ‘cool clay’, ‘mushroom beige’ and ‘nordic green’.

COLOURS

‘Meaningful earth’ has colours that reflect the growing consciousness that nature has to be protected and recovered. Colours that relate to the earth like the new colour for the greenville family ‘golden sand’ and the colour of the new smart pebble ‘earthy brown’. fit in this trend.

COLOURS

every style a suitable pot for

Tastes different, styles different. Some customers like sleek and modern, others like cosy and romantic. The elho range offers a pot for every style. Based on customer research and in collaboration with international style experts, the style groups have been developed. This makes it possible to offer an optimally fitting range to buyers in every shop.

Ambiance

Create a cosy, comforting, and harmonious space with decorative touches that showcase your fashionable style, fostering a friendly and welcoming atmosphere.

• vibes • jazz • the winery collection

• sereh

Country

The rustic charm of land life, where cosy traditions and artisanal craftsmanship create a warm and welcoming haven.

• vibia campana

Modern

The clean lines and functional simplicity of the modern style, where clean lines, organised spaces and a focus on functionality create a haven of calm.

• b.for • elho x Lex Pott • noa • vivo next • loft urban

Creative

Trends become a canvas for selfexpression and individuality knows no bounds.

Industrial

The raw power of industrial style, where exposed beams, robust metals, and a masculine edge exude an aura of cool, edgy refinement.

• greensense • vibia straight

• greenville

Traditional

Embracing the timeless elegance, where classic values and decorative accents intertwine to create a sophisticated and durable look.

• brussels • the coffee collection

• green basics • barcelona

• algarve • amiga

Design

Expressing a distinguishing taste with iconic pieces, clean lines, and a focus on craftsmanship that defines elevated living.

• b.for studio • pure

• the ocean collection

no worries best service

We want to make your life as easy and efficient as possible. We do this with our high quality and service standards, but also with next level supply solutions.

We do what we promise, you can rely on our support and that your shelves are filled. We offer more reliability. This is our biggest priority.

How do we do this?

• With our state-of-the-art warehouse, one of the most circular buildings in Europe.

• Our optimum delivery assurance (on time, in full).

• Uncompromising quality control.

• Drop shipment solutions.

• Personal contact in your own language.

• One stop shopping.

Our designers and dedicated craftsmen have a strong focus for every detail to create outstanding quality and to be able to offer your customers the best products and solutions.

One of the key factors behind our success is our persistent focus on synthetic materials. With more than 60 years of experience, we have built up a wealth of knowledge that enables us to exploit the full potential of these materials. We are specialised in designing and producing products that bring out the full benefits of synthetic materials.

Our products are designed to be long-lasting and of the highest quality.

• unbreakable

• long-lasting colour

• frost resistant

We have measures in place to ensure that our products consistently meet the highest quality and safety standards, providing utmost satisfaction to our customers. We execute a thorough inspection of incoming raw materials, take prompt action on production deviation and on customer complaints for effective quality management.

millions of shoppers inspired at home

We will continue to bring our purpose to live and inspire customers while building our elho brand. We activate shoppers and generate traffic to your stores.

How do we do this?

• Millions of customers are inspired by our successful media campaigns.

• Our media campaign activates consumers; TV, online and instore activation boosts turnover.

• Impressive uplift of customers visiting elho.com.

• The majority of the shoppers who buy offline orientate online. We support this with information and inspiration on social media, blogger network, influencers and elho.com.

inspiration in your stores

A beautiful pottery section full of inspiration, the best in-store solutions, clear navigation and communication will attract shopping customers to the pottery shelves and will result in more sales.

With our local merchandising teams, enthusiasm and knowledge we can help you to improve the shopper experience of your customers.

How do we do this?

• Best customer centric shelf choices based on research and trends.

• Shopper analysis for ongoing assortment optimisation.

• In-store solutions for all retailer formats.

• Impactful POS materials, displays and stands.

• Optimise shelves and offer attractive POS.

• Inspiring activation calendar.

How will we maximise results and optimise the customer journey at each stage in the right way? We make use of 3 steps;

Attract

6 metres from shelf: arouse interest via header board and banner to attract customers.

Engage

3 metres from shelf: inspire and communicate via display street and innovation pillars, to engage and persuade customers.

Connect

1 metre from shelf: in depth informing via wobblers, vertical banners, shelf strips and product labels, convincing the customer to buy.

supporting your online presence

More and more interaction is visible between online and offline stores.

Therefore, it is key to align both channels to provide your customers the same positive shopper experience in all channels. elho can support and help you with the execution of your multichannel strategy.

practice what you preach

YOUR GROWTH, OUR MISSION

best one-stop shopping partner

With the different labels we have within the elho group we cover all relevant price segments and consumer needs. We are your best one-stop shopping partner in the synthetic category. We support you in the most optimal way, in your stores and online as well, with our local sales teams and with our multichannel support. New is our elho green academy, which will help you to increase the knowledge level of your staff so you can serve your customers in the best way which will lead to additional sales.

INVESTING IN TOMMOROW

biggest innovator

Innovation is what drives our category. It is making you relevant for current and future

shoppers. For many years elho is the leading innovator in the synthetic pottery market, we are THE colour specialist. We know that innovations are key to attract consumers and drive your sales. On a daily base our passionate team is dedicated to surprise with unique and breakthrough innovations. In 2025 we will launch 200 new SKUs, new product lines and new trendy colours.

FROM WASTE TO WONDER frontleader in sustainability

We are the most sustainable company in the synthetic market and were the first Certified B Corporation™ in our category. We aim to be a 100% circular company. TÜV awarded the elho group, Category A certification for the use of recycled material. Our entire assortment is made from 100% gerecycled plastic. This makes our products the most sustainable choice in our category, producing 2.5 times lower CO2 emissions than non-sustainable plastic pots, and an 6 times lower than ceramic pots. Due to our long-lasting quality our products are made to enjoy a lifetime. New are our elho eco passports, which give full transparency of our products to our retail partners and consumers.