Welcome to our inspiration guide 2024. Full of beautiful products, innovations, elho brand & purpose initiatives and shopper inspiration. We made it, especially for you, with care, love and nature in mind. Enjoy reading and be inspired to surround as many people as possible with nature.
For almost 60 years we are bringing today’s nature into people’s daily lives with our beautiful range of synthetic pottery and plant care solutions made out of recycled plastic.
As a family company, operating in more than 75 countries worldwide, we feel a strong responsibility to do good across our entire supply chain, with nature and people always in mind. And we are proud to be the most sustainable partner and nr. 1 in synthetic pottery in Europe. Being a certified B Corporation since 2021 demonstrates our dedication to using business as a force for good and working towards a more sustainable and inclusive future.
Sustainability drives our way of doing business. Some highlights: as of 2024 all our designer pots are made with 100% recycled plastic. Our production is powered by renewable energy, primarily from our own wind turbine, we have no waste during our production process
and our warehouse is one of the most circular buildings in Europe.
To provide you with exceptional service, we establish partnerships based on three pillars: delivering on trend innovation in products, supply chain, and on the shop floor; offering the best support; and creating our products in the most meaningful way, always with nature in mind while engaging with shoppers and consumers.
Our success is measurable: we drive traffic to your stores, increase shopper basket value, and increase profit per m2 This leads to improved business results for you. We believe we can make the world a greener and better place for future generations together. Let’s work together, step-by-step we’ll create a world where nature and people can blossom. Give
It’s our dream to build a greener, better world and encourage others to join us.
Nature has given us everything. From the air we breathe, to the food we eat. We’re not apart from nature – we’re part of it. Its wellbeing is our wellbeing. And when it flourishes, we flourish.
So let’s learn from nature, be amazed by it, inspired by it, and let’s share our knowledge with others, so we can grow, together.
Let’s love nature, surround ourselves with it, and bring it back into our daily lives, into our neighbourhoods, our homes, our work, our playgrounds .
And let’s return the gifts the earth has shared with us. Let’s be inspired by the cyclicity of nature and repair, reuse and recycle.
Because small actions today... cause big changes tomorrow.
We love to inspire as many people as possible to surround themselves with nature. Therefore we have inspired residents of urban neighbourhoods to come together and create green plans for their community. From ideas like facade gardens and tree pits to greening an entire street. The evidence is clear: doing green together connects people and enhances biodiversity.
Through our recycling initiatives, we aim to raise awareness about reuse and encourage people around us to participate. We enable consumers to return their old pots to the stores, ensuring that the pots are properly recycled. Our ambition is to use the collected pots to create new elho products. Together with our partners, we contribute to the proper collection and processing of waste.
We are very proud to be the first and only certified B Corporation in the pottery category. We feel it is our responsibility to develop and contribute to a greener world and connect as many people as possible with nature. We are impactful by creating with nature in mind.
The B Corp certification is an international certification for companies that have a significant positive impact on both people and the planet.
After undergoing an intensive assessment, we received this certification in 2020. The process involved a comprehensive assessment of our impact in the areas of governance, employees, community, environment, and customers. As a certified B Corp, we feel a responsibility to keep the world livable, healthy, and safe for future generations.
Being a B Corp demonstrates our commitment to using business as a force for good and working towards a more sustainable and inclusive future. We are dedicated to embarking on this journey and aspire to consistently enhance ourselves.
elho is leading in sustainable production. Our production is powered by renewable energy, primarily from our own wind turbine.
Energy is a vital ingredient in our production, and we are fortunate to have our very own green energy powerhouse. In 2016 we installed our own wind turbine in our backyard.
On the roof of our logistic centre 9,000 solar panels with 4.2 megawatt capacity have been shining since 2022, providing a daily dose of solar energy. In case of surplus, this energy can even be stored in a mega battery.
But that’s not all! We are continuously on the lookout for energy saving and regenerative measures to enhance our production process, ensuring a brighter, greener future.
As of January 2024 all our designer pots will be made with 100% recycled plastic.
We are proud to be your most sustainable partner in the pottery market and help you with your sustainable offer on shelf.
• Each year we transform 12 million KG million plastic waste into beautiful new pots
• All our products are 100% recyclable
• We only use 100% renewable energy
• We generate no waste during our production process
TÜV certified
We deliver what we promise. TÜV awarded the elho group with the Category A certification for the use of recycled material. Products that are Category A certified must contain at least 97% recycled content.
Waste. For us it is sheer beauty. Last year we used more than 12 million kilos of plastic waste that we converted into designer pots. When it comes to the sourcing of raw materials, our purchase team continuously looks for the best recycled materials to make our long lasting products in the most sustainable way. We love to use waste streams with a story…
Made with coffee waste. Billions cups of coffee are consumed each year. However, only a small part of the coffee bean ends up in your cup of coffee. The rest of the coffee grounds end up in general waste systems where most of it is burnt and causes CO2 emissions, which harms the environment.
Together with Coffee Based, who collect coffee waste from companies, we give this waste a new purpose and present you the beauty of coffee waste.
We never let go of our ambition to innovate for you. Innovations drive our market. The latest colours, shapes and designs. We innovate like no other and offer news value to your pottery shelf to attract consumers to your shop.
Our own design team is dedicated to surprise you with the best innovations every year. The teams consists of Dutch designers with different backgrounds, inspiration, education and styles and they all contribute to the beautiful and recognisable elho signature.
They have one thing in common; wanting to inspire our customers with new ideas to surround themselves with plants and smart solutions to make plant care very easy.
We design and develop our new products in a fully circular way: using renewable sources, creating no waste and all our products are recyclable.
Our designers and dedicated craftsmen have a strong focus for every detail to create outstanding quality and to be able to offer your customers the best products and solutions.
One of the key factors behind our success is our persistent focus on synthetic materials. With more than 60 years of experience, we have built up a wealth of knowledge that enables us to exploit the full potential of these materials.
We are specialised in designing and producing products that bring out the full benefits of synthetic materials. Our products are designed to be long-lasting and of the highest quality. They are light weight, unbreakable, and resistant to frost. Our revolutionary weather and UV protection technology ensures that our products maintain their vibrant colours.
We have measures in place to ensure that our products consistently meet the highest quality and safety standards, providing utmost satisfaction to our customers. We execute a thorough inspection of incoming raw materials, take prompt action on production deviation and on customer complaints for effective quality management.
More and more people love to include nature in their homes and gardens. But not all your customers are experienced plant parents already and this might be a barrier to buy plants.
We’ll do everything we can to make caring for plants as easy as possible. A pot with integrated water reservoir? Special grow pots to keep your herbs healthy? A smart solution that will make sure that plants receive exactly the amount of water they need? A special lamp enabling plants to grow better? We offer a whole range of solutions to keep greenery happy and healthy.
We take the next steps in worry free plant enjoyment since the consumer is seeking for reassurance and convenience. This will make your customers and nature happy!
At elho we always aim to be on top of changing consumer needs, we design our pots with a contemporary look & feel that makes our customers happy. Every year we define, together with our international trendwatchers, the most important colours, shapes and textures for our collection following actual and future trends. We believe in the power of colours. People love to mix colours and use colours to express their own style. Three style trends will be dominant in 2024.
In a world filled with overwhelming stimuli people are actively seeking ways to escape and prioritise their mental wellbeing. This trend embraces soft, transparent colours that promote a ‘slow life’ and minimise external influences like ‘frosted pink’ for the new vibes orchid.
Nature conservation and a deep appreciation for earth’s elements and textures. The new ‘thyme green’ and ‘espresso brown’ colours align perfectly with this trend, appealing to eco-consciousness.
Urge for alternatives to the prevailing crises and need to express this with joy. This style trend features bright and optimistic colours, exemplified by the new jazz round collection in ‘tuscan red’, ‘amber yellow’ and ‘lavender lilac’.
More and more people see plants as a hobby instead of just an object in their home or garden. This results in a more active attitude towards keeping plants, gardening and growing and harvesting. Not only because it is fun to grow your own vegetables and herbs, but also because it is tasty and healthy. Moreover, it is better for the environment to get vegetables from your own garden as much as possible.
Personal wellbeing has become more important than ever during these challenging times. The line between work and personal life has become incredibly thin. People have rediscovered the pleasure of spending time in nature and have realised that being around plants can help them recharge. Plants bring a sense of vitality and improve one’s state of mind. An environment that includes natural elements and plants promotes a positive outlook on life and boosts energy levels.
We are fully dedicated to take care of our planet for current and future generations. On our way to use 100% recycled plastic we think of the entire life cycle of our products and capture circularity in our design:
• using sustainable resources
• no waste during the entire process
• reusable / recyclable
Learning to care for plants is challenging and might be a worry that keeps people from buying plants. Especially the younger generation is trying their hand at plant care as they set up homes of their own. Looking for plant care solutions for convenience and to avoid insecurities or compensate lack of knowledge. We take the next step in worry free plant enjoyment since the consumer is seeking for convenience. We offer easy solutions to keep plants alive.
The excesses and shortages of water have led to practices such as rainwater harvesting and rainwater conservation. More and more people are looking for smart water management solutions. The use of a rainbarrel will provide an alternative to using tap water for watering lawns, flower gardens and houseplants. It will help reduce peak water demands during the summer months. And it will save money.
greenville round
We want to make your life as easy and efficient as possible. We do this with our high quality and service standards, but also with next level supply solutions.
And we do what we promise, you can rely on our support and that your shelves are filled. We offer more reliability. This is our biggest priority.
• With our state-of-the-art warehouse, one of the most circular buildings in Europe
• Our optimum delivery assurance (on time, in full)
• Uncompromising quality control
• Drop shipment solutions
• Personal contact in your own language
delivery rate 95
It’s our dream to inspire as many people as possible to connect with nature in their daily lives. We will continue to bring our purpose to live and inspire consumers while building our elho brand. We activate shoppers and generate traffic to your stores.
• Million of consumers are inspired by our successful media campaign
• The elho media campaign activates consumers: TV, online and instore activation boosts turnover
• Impressive uplift of consumers visiting elho.com
• Majority of the shoppers who buy offline do orientate online: we support this vital step with information and inspiration on social media, blogger network, influencers and elho.com
A beautiful pottery section full of inspiration, the best in-store solutions, clear navigation and communication will attract shopping customers to the pottery shelves and will result in more sales.
With our local merchandising teams, enthusiasm and knowledge we can help you to improve the shopper experience of your customers.
How do we do this?
• Best consumer centric shelf choices based on research and trends
• Shopper analysis for ongoing assortment optimisation
• In-store solutions for all retailer formats
• Impactful POS materials, displays and stands
• New product labels to guide our shopper
• Optimise shelves and offer attractive POS
• Inspiring activation calendar
6 metres from shelf: arouse interest via headerboard and banner, to attract customer
3 metres from shelf: inspire and communicate via display street and innovation pillars, to engage and persuade consumer
1 metre from shelf: in depth informing via wobblers, vertical banners, shelfstrips and product labels, convincing the consumer to buy
More and more interaction is visible between online and offline stores.
Therefore, it is key to align both channels to provide your customers the same positive shopper experience in all channels.
elho can support and help you with the execution of your omni channel strategy.
to grow our business together
Innovation is what drives our category. It is making you relevant for current and future shoppers. For many years elho is the leading innovator in the the synthetic pottery market. On a daily base our passionate team is dedicated to surprise with unique and breakthrough innovations, inspired by nature and on-top-of evolving consumer trends on 3 levels; product, supply chain and shopfloor.
We are the most sustainable company in the synthetic market, and the first and only certified B CorporationTM in the category. We feel it is our responsibility to develop and contribute to a greener world and connect as many people as possible with nature. We are impactful by always creating with nature in mind and with strong ambitions. We aim to be a 100% circular company. TÜV awarded the elho group, Category A certification for the use of recycled material. Products that are Category A certified must contain at least 97% recycled content.
Join us while we support you on every touchpoint that successfully impacts an optimal go-to-market for our products. We provide you with excellent service and the best shopper experience. We promise high quality & service standards and the best support to inspire your customers in-store and online.
Together we can grow the category and improve your business results. The result of our support is measurable.
We will: drive traffic to your stores, increase the shopping basket value, increase your profitability per m2, and make the world a little greener together!
Our distribution centre:
40,500 m2 floor space
28 loading docks
3,000 order pick positions
53,000 pallet positions
Built with circular materials
Lower carbon footprint
All stocks in one location
220,000 PALLETS AND 7,000 TRUCKS PER YEAR, >95% DELIVERY RATE
WIND ENERGY
4102 MWH
PRODUCTION = 1,500 HOUSEHOLDS
MORE THAN 4 MILLION CONSUMERS trough TV 3.3 million trough online video, 3 million consumers trough social media
15,000
consumers yearly serviced by our consumer service
2,000,000
We have bees to support the environment
ELHO TV & ONLINE CAMPAIGN
colours
universal balcony hooks metal 4.4 x 19.0cm
noa balcony trough M - L - XL 52 - 65 - 78cm
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EASY TO MOVE
greensense aqua care round 30 - 35 - 43cm
greensense aqua care square 30 - 38cm
WATER LEVEL INDICATOR
WATER RESERVOIR
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MATCHING SAUCER AVAILABLE
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MATCHING SAUCER AVAILABLE
DRAINAGE HOLES
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DRAINAGE HOLES
MATCHING SAUCER AVAILABLE
EASY TO MOVE
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OVERFLOW
MATCHING
green wall pot single 15cm terrace 70cm
trough 50cm trough saucer 50cm trough all-in-1 50cm balcony potholder 28cm
wall basket 40cm
green wall pot duo 28cm green wall rack
INTEGRATED SAUCER
MAXIMUM RAILING WIDTH 6CM EASY TO REFILL WITH WATER
xl 60 - 80cm
xl saucer 60 - 80cm
balcony bracket for trough balcony support for trough
trough 40 - 50 - 70 - 90cm
trough saucer 40 - 50 - 70 - 90cm trough all-in-1 50cm
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EASY TO REFILL WITH WATER INTEGRATED SAUCER
MAXIMUM RAILING WIDTH 6CM
balcony potholder all-in-1 26cm
trough saucer 40 - 50 - 60 - 80cm
balcony rack metal for trough 40 - 50 - 60 - 80cm
flower bridge 55cm
easy hanger large 36cm trough mini 30cm
trough 40 - 50 - 60 - 80cm
trough mini all-in-1 30cm
easy hanger small 26.5cm
wall bracket metal for trough balcony bracket metal for trough
trough all-in-1 50 - 70cm
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OUR
HEALTHIER FOR IN- AND OUTDOOR PLANTS
SAVES MONEY ON WATER BILL
BETTER FOR
PLANET
green basics rainbarrel plus 110 - 200l
green basics rainbarrel diverter universal
green basics rain catcher 35l
pure raindrop 70l
colours new
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EASY INNER POT FIT
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PROTECTS
