The Campaign Power of the VELOCITY Experience

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THE CAMPAIGN POWER

OF THE VELOCITY EXPERIENCE

ONE RALLY 100 KEY MARKETS MILLIONS OF VOTERS... THIS IS THE

CAMPAIGN POWER

POWER OF

TIME TO MARKET IS CRITICAL

In the time it takes your opponent to campaign in one market... you’ve influenced 100 markets.

CAMPAIGN

VELOCITY World Media is the largest, private experiential television network in the world and is the ideal communication and fundraising platform for campaigns with a national footprint. With access to cities and towns in “fly-over” states and where campaign stops are cost prohibitive, VELOCITY creates grassroots opportunities to mobilize supporters and motivate the electorate.

VELOCITY enables candidates to build authentic relationships with key local constituents on a national basis, concentrate on swing states and drive numbers at a fraction of the cost and time of traditional campaign platforms.

PROMISE

CLASS APPEAL

& MASS APPEAL

THE PERFECT DONATION FORMULA

VELOCITY delivers a two-tiered audience of VIP donors and grassroots supporters through exclusive access to a network of VELOCITY HD Suites at Morton’s The Steakhouse, Maggiano’s Little Italy and Invited Clubs locations, as well as a nationwide network of 600 theaters and large-scale entertainment venues that can deliver a massive audience of 1.6 to 3.6 million voters.

VELOCITY scales to provide a unique platform of “Class Appeal and Mass Appeal.”

STAR POWER

THE PERFORMANCE FACTOR

Entertainment, especially a live high-profile concert will increase attendance factors nationally and engage a younger audience, first time voters and those that are less likely to attend a conventional political rally.

LEVERAGE CELEBRITY SUPPORT

VELOCITY provides a national platform to leverage celebrity star power providing a highprofile opportunity for brand alliance and invoke a cultural essence that’s in tune with current dynamics especially among voters who may be undecided or less engaged.

Music has the power to create positive emotions making voters feel more connected to the candidate on a personal level. It can reinforce the candidate’s message and resonate more deeply with voters.

VELOCITY has produced live national and global broadcast concerts for superstar recording artist Jewel; CMA and ACM award nominees Steel Magnolia; GRAMMY® winners and jazz legends Wynton Marsalis and Stanley Jordan; and EMI classical pianist John Bayless.

Jewel Global Album Release

CAPTURING HEARTS & MINDS OVERNIGHT

The choice is clear. Game-changing technology is revolutionizing the way political campaigns communicate with donors, volunteers and voters. Campaigns that successfully harness the power of technology win elections.

Today, voters expect more and more personal access to politicians. As technology shrinks the world, getting to the heart of the matter – to people – is now an innovation game.

THIS IS THE FUTURE OF

By combining three of the most powerful campaign tools of the modern era – social interactivity, television and live rally – VELOCITY World Media enables political candidates and parties to provide audiences with complete access in a powerful new way.

By capturing hearts, minds, donations and votes at a fraction of the cost of traditional outreach, VELOCITY is creating change in a changing world.

CAMPAIGN SUPREMACY

VELOCITY World Media is the largest, private experiential television network in the world.

Since 2005, VELOCITY specializes in producing custom High-Definition television programming live via EchoStar satellite to invitation-only audiences at VELOCITY HD Suites located in private clubs, exclusive restaurants, hotels, theaters and large scale entertainment venues in the top 200 markets throughout the world, including the top 50 DMAs in the United States.

WORLD MEDIA

VELOCITY clients are a who’s who of Fortune 100 and Fortune 500 companies spanning the technology, financial, pharmaceutical and entertainment business sectors including: IBM, EMC, CA Technologies, Symantec, JP Morgan, Charles Schwab, Wachovia, John Hancock, AstraZeneca, Medtronic, Novartis, Novo Nordisk, Pfizer, Sanofi-Aventis, and Shire.

IBM Global Sizzle

LIVE AND CAPTIVATING.

VELOCITY creates professional, sophisticated private television programming as an immersive marketing experience. VELOCITY translates your unique message into a powerful campaign format, energized by compelling video arrangements, your expert guests, and insightful dialogue.

Programs are produced by the creative minds of Emmy award-winning writers, producers, and directors

HD EXPERIENCE

IMMERSIVE QUALITY

VELOCITY produces the highest quality High-Definition experiential programs in the industry. Programs are produced live in 1080i and 4K Ultra High-Definition video with an unparalleled 7.2 cinema surround sound and transmitted via Echo Star satellite at 50 MHz per second – far beyond the industry standard of 18-36 MHz per second.

SIGHT. SOUND. SENSATION.

VELOCITY HD Suites are the most advanced private screening environments in the world. Each suite is engineered to deliver unprecedented LIVE audio and video with dynamic 7.2 cinema surround sound and mind altering 4K Ultra High-Definition video beamed directly from VELOCITY HD Studios via EchoStar satellite.

The result is a stunning tour de force of in-theater immersion wrapped in a sophisticated entertainment environment.

HD SUITES

THE VELOCITY NETWORK

To provide the highest quality hospitality, VELOCITY has partnered with award-winning restaurants, private clubs and theaters to accommodate supporters at 600+ venues nationwide all equipped with VELOCITY HD Suites and theater style immersive experiences.

NEW YORK CHICAGO

Morton’s The Steakhouse

The famous boardrooms at Morton’s The Steakhouse, known for its power players and prestige elevate your political outreach to a whole new level.

Maggiano’s Little Italy

Each Maggiano’s Little Italy is unique in its ambiance and décor and provides a family-style experience featuring premiere Italian American cuisine.

Invited Clubs

Invited is the largest owner/operator of private clubs in the world with over 170 business, sports clubs, country clubs and golf courses and a membership base of 400,000 with elite financial power.

LAS VEGAS

ALLAT ONCE. LOS ANGELES

VELOCITY THEATER NETWORK

Shifting from class appeal to mass appeal, the VELOCITY Theater Network brings unparalleled HD programming to 600 multiplexes nationwide, providing access to theaters equipped with 40-foot screens and 5.1 cinema surround sound through partnerships with AMC, Cinemark, and Regal Cinemas.

LARGE SCALE VENUES

The ultimate in mass appeal venues. Larger venues with massive high-definition screens provide an environment that can hold from 15,000 to as many as 100,000 voters per market. From coast to coast, there are 60 MLB and NFL stadiums combined and hundreds of university stadiums and entertainment arenas to add to a nationwide broadcast.

The overall reach and impact is a game changer.

ENCRYPTED NETWORK

VELOCITY has created the most secure television production network in the world. From studio to satellite to venue, VELOCITY events are controlled from a centralized network operations center (NOC), and all signals are encrypted to ensure security. Only venues that receive the encryption code can activate the broadcast.

MIND

VOTER INTELLIGENCE & INSIGHT

Mind Over Matter is the most advanced real-time data collection platform with the power to collate statistically significant information during interactive broadcast events, essentially turning the audience into a nationwide focus group.

OVER MATTER REAL-TIME

Mind Over Matter features two cornerstone applications that blend quantitative and qualitative data for instant donor/voter feedback:

MindShare

Real-Time. Real Insight.

MindShare taps into the mind of voters through interactive polling. Their thoughts and attitudes are immediately tabulated and presented graphically on screen and collected for post broadcast analysis. It provides the candidate with the power to adjust and target their messaging in real-time and of the moment.

Capturing hearts and minds!

MindStorm

Integrate your audience into your platform.

MindStorm enables audiences to ask questions and offer insights via phone, e-mail or text message live during the course of an interactive VELOCITY program. All questions are vetted before being presented live on-air.

SUSTAINABILITY

THE PUBLIC RELATIONS BONUS

VELOCITY has produced powerful HD broadcasts for numerous Fortune 500 and 100 companies while providing a real-time, real-world environmental benefit. VELOCITY has saved more than 300,000 personal flights and eliminated more than half of a billion pounds of climate-changing gases caused by air travel in the past five years.

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