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Campaign: “Reaching People For Christ” SPRING 2011 SIDEJOB PHOTOSHOP POSTER 19x13’, FLYER 7x2’, WEB AD, NEWSPAPER AD The design is requested by Third Slavic Baptist Church which is hosting missions conference in April 8-9th 2011. This campaign is based on image integrated with text “REACHING PEOPLE FOR CHIRST”. Colors are dark and neutral. Tan and navy blue are reverse colors. Only helvetica font is used in the design to expose seriousness. Hierarchy is shown in type. First is title 38% of design, then date of the conference 7%. Of course image of the city takes the rest and the most of the attention. The reason for this feel of design is the title of the conference. “REACHING PEOPLE FOR CHRIST,” population which must be reached is emphasized on the photo of the city. The feel is dark due to the emphasis of the need of the light which is Jesus.
Campaign: FILM FESTIVAL (WAR) FALL 2010 GPHD 145 Photoshop, Indesign Poster 20x30 in, Web pages, cd cover/lable, schedule 3x5, postcard 9x6 This campaign is inspired by war films. It involves 10 war movies from all over the world for past 80 years. Film festival is taking place in Sacramento Crest theatre this May. It includes poster, postcard, schedule, DVD and web site. In order to evoke viewers attention the biggest element that is used on this campaign is tension. It is shown through out whole campaign with torn paper and in the look on the boy’s face in the main picture. The goal is to make all piece different but working with one another as a system. Diversity in pieces is accented by different croppings and scales of items and elements.
Using bright red and orange color the tension and striking emotions are evolved from the viewer at the first sight of any of the pieces. Contrast is present on two-sided pieces like postcard and schedule. The reason is to take off overload and tension which is mostly on the front page or cover. Out of many posters this poster with boy’s face as big as the whole poster will stand out because of research shows that person’s face grabs viewers attention first.
Poster “Against the Current” Summer 2010 Side job Photoshop 19x13 in This poster is made for a church conference which took place in Third Slavic Baptist Church on October 9th and 10th. This “Prevail” conference hosted “Against the current” topic that year. The goal was to create poster which will make impression of the topic and associate with the theme. After research and brainstorming one final concept was made which was based on arrows and direction. Having many arrows going against the main one and the biggest one makes strong tension. Additional element that helps this concept is part of the text. The last letter means “I am” in russian. So the viewer is involved when reading the type.
Direction plays significant role in the design. Arrow up-right means positive, and progressive direction; on the other hand, down-left says opposite. For that reason the main arrow on the poster points to up-right direction, fighting through all other arrows. This element helps to expose full meaning of the conference. The study of typography and layout of text resulted in powerful poster without any imagery. Graphic elements like arrows and text were enough to make an impression on the viewer. Hierarchy is clear enough to know what must be read first and last.
Magazine “The One13” Fall 2010 GPHD 145 Photoshop, indesign, illustrator 11x8.5 FRONT, BACK, 16 SPREADS Magazine is focused on one district of San Francisco. Height neighborhood is very rich historical area where group of four students made research and study. The magazine published one issue per month and covers one district out of 113 districts of San Francisco. Magazine’s articles images are based on real events and current happenings. Advertisements are representing real businesses in particular area. In addition, magazine publishes data spread where statistics and calculations of particular topic is made.
Magazine’s articles are broken down into several parts, history, culture, and music. The cover page expresses the atmosphere of the neighborhood through the image and layered effect which appears throughout the magazine. Table of contents introduces the style of the magazine which base the elements of design. Titles of articles are designed in similar way in order to be consistent. Images are used as main factor of each spread.
Gestalt: closure (white bird under the beak of the crow)
Balance on both sides
Business Identity “THE CROW� Fall 2009 GPHD 122 Photoshop, InDesign business card 2x3.5 #10 envelope LETERHEAD 1X1 LOGO B/W 4X4 LOGO Business identity consists of logo and name incorporated into system which includes: business card, letterhead, envelope, and separate mark. The goal was to create mark for crow in the way it is perceived in Germany. Out of hundred sketches one has overpowered all others due to its simplicity and strong contrast. Perpetua type is used for logo along with Century Gothic as subtitle. The color is black in both logo and type; however red color is used for sub title.
Grid on which the mark is based on.
Shapes in the mark
Comparing crow symbol with others, crow is simple and clear to recognize. The logo has figure ground gestalt element which shows silhouette of other bird. Text is supporting the mark and in addition subtitle really helps it to look like real logo with brand name. Applied mark is the only contrasting element on all business system. The reason for clean layout is to represent culture from which the mark has evolved.
Ilya Koryaka PROCESS MANUAL GPHD 125 I SEC 1
SKY EARTH PROPHETS 1414 Forth Street San Francisco, CA 95802 www.SkyEarthProphets.com
PlACE STAmP HERE
Play ”Noises off” Fall 2010 GPHD 142 Photoshop Poster 11x17 Postcards 3 fronts, 1 back 3 postcards which are supposed to carry out the message of the theatre play which will take place in CSUS drama theatre. Title “Noises Off” and its theme affects whole design. Because the play is positive and humorous with some chaotic disorder, the colors of postcards are bright and happy, however disorder is shown in the image itself. Every postcard has title angled in different direction, and words overlap - this unites all postcards. This goal is achieved through colors that unite all cards and typography which really relates to the system.
These cards grab attention of viewer’s eye, because of their variety of colors. The success of this work was achieved by color solution. Even though all cards are completely different, what unites them is the presence of consistency in color. Big variety of cards are created with one Front is bright and colorful, on the other hand back is very clean with the same element of angled text that appears on the front side. Having the title text angled a bit, brings the element of disorder which is seen in the play. Overall the card campaign is success due to its relationship between each other.
Playing cards (currency) FALL 2010 GPHD 142 PHOTOSHOP PLAYING CARDS, FRONT/BACK, BOX Playing cards represented in the most popular currency. Dollar, Pounds, Yen, and Euro are used as four categories which are usually used in cards as hearts, spades, and etc. Four main colors are separating each category, Red - Yen, Blue - Pound, Green - Dollar, Navy Blue - Euro. Each color has meaning behind its placement. For example red is used for Yen because it is cultural Japanese color, moreover it is found on national flag. All cards are united with one color which is golden yellow. It represents gold - coins. Face cards are emphasized through their symbol cropping and text. The only text used in this project is Century Gothic. The reason is to portray modern look to the cards.
This project derived from real time subject. Today’s currency with latest paper bills is designed to be playing cards. Everything works with the playing card system. Currency is not only playing visual role, but it is also tells the story of real time money. Textures matching each symbol representing each country. Each category has face in its currency but Euro. In order to keep real-time money, Euro’s textures were placed anyway even though it is not a face bill. The number of symbols is playing the role of actual number. Another successful element used in this project is paper texture. Each card is printed on linen paper which brings real money feel to the cards. Overall the project is working.
WEBSITE “SACRAMENTIANS” SPRING 2009 GPHD 135 PHOTOSHOP, CSS Web site, 5 pages + design page The reason why this website was created is to inform visitors about slavic Sacramentians, therefore it is simple and easy in usage. Having five pages with strong titles, allows users to know where they are easily. This web site is not only useful to non-slavic viewer but also to native slavic user. Many slavics are searching for information like slavic churches, markets and etc., this website will allow them to find this useful information. The website is very illustrative and visual. Each image represents page and topic what its about. For example the reason for the church image in community page is that for the most part slavic community is based around churches and cultural events. Articles that are in the website are mostly describing the most popular or the actual events or activities in slavic community in sacramento. This web site has long process of becoming good and working website, and page “research & design”, shows some process.
The web site is designed to inform user about Slavic Sacramentians. Slavic Sacramentians are immigrants from former Soviet Union countries. In sacramento there are around 200,000 Slavic people, so this is the reason why this website got to be. After research and categorization, five main pages were created, community (home page), history, style, career, and entertainment. For class requirement the page “design & research” was added. Each section has sub categories and body text for each article and part describing life of slavic Sacramentians. Each page is consistent in its layout. On top the buttons are the same in each page; however main image which takes 1/3 of a page changes in every page. Besides images, consistency is emphasized in quotes for each page.
VCA BRANDING FALL 2011 GPHD 155 InDesign | PHOTOSHOP | ILLUSTRATOR Logo, business card, #10 envelope, lettter head CD, Brand book (Style guide), Building design, web site The goal of this project is develop branding for VCA - Verge Centre for the Arts. It is an art gallery in downtown Sacramento that is pursuing three goals: promote, support, and educate arts in Sacramento. Research and interviews with representatives of VCA motivated to the design that it came to be. Logo associates with three brush strokes which work with three goals of VCA. Many elements of design are broken into three parts in order to support the mark and the goals. Even the architectural design is imitating the symbol. Real brush stroke is repeated through out all deliverables and unites whole concept.
Everything was accomplished with the solution to divide elements by three parts according to the symbol “VCA”. This united all deliverables of the organization. In addition to that, the color choice was made red and teal because red described importance and influence, but teal represented creativity or artists that are presented in VCA. All the shapes, colors, and elements of design are very expressive which works really good with this Gallery since it wants to be known as alive, energetic and active “Hub” in Sacramento region.
VCA VERGE CENTRE FOR THE ARTS
VCA
PRESENTATION
VERGE CENTRE FOR THE ARTS
SUPPORT | PROMOTE | EDUCATE
Date, 05/27/11 VCA Artists 3540 Folsom Boulevard Sacramento, Ca 95816-6699 Dear Liv Moe, I am very interested in graphic design position in your corporation that I have found out from my friend. I am particularly interested in the VCA Architects because of its deep modernist traditions and cutting edge design solutions that have great impact on Northern California’s architecture today. I feel my qualifications and skills will help to promote VCA Architects founding principles that successfully drove this company for more than 50 years. In May of this year I will receive my B.C. degree in Graphic Design at Sacmameto State University. I have extensive presentation skills, layout and publication design experience and enjoy working on precise, detailed projects. I am highly organized and adept at meeting tight deadlines. In addition, I posses advanced knowledge of InDesign, Illustrator, Photoshop, as well as Macromedia Flash, Dreaweaver and Power Point Presentation. I am able to operate in both PC and Mac environments. I look forward to discussing this further with you and reviewing the needs of your company in greater detail. I can be reached at (916) 678-0008 or by email at koryfan@yahoo.com.
Sincerely, DATE:
VCA VERGE CENTRE FOR THE ARTS
916.456.4544
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916.456.4544 625 S Street, Sacramento, CA
625 S Street, Sacramento, CA |
www.vergecentre.com
VCA
LIV MOE
WWW.VCA.COM
916.456.4544 625 S Street, Sacramento, CA 95811
EXECUTIVE DIRECTOR
VERGE CENTRE FOR THE ARTS
Product Line FALL 2011 GPHD 152 InDesign | Photoshop | Illustrator Fabric 1 yard (quantity 2) Clock, wall hangings, dress, pillows, lamp, towel, napkins Artman Communication Design produces it’s own product line which involves several items that are based on two fabrics: Symbolic and Numeric. Besides that Artman Communication Designs produces a clock that work in the system with both fabrics. All items share same colors, same logo, and overall style. All products are packaged with the right elements which are working with the system. All products are fitting for SFMoMA (San Francisco Museum of Modern Arts). The design and functionality are unique in each peace of whole system. Products are bright and get attention easily enough due to its look.
Business Identity “B-Sharps” SPRING 2011 GPHD 155 InDesign | Photoshop | Illustrator Logo, Business Card, Letterhead, Envelope, CD B-Sharps is a live band which performs at live shows and most often at weddings. It is known for being very sharp in appearance and style. The band involves several musicians and vocalists. Two singers, drums, bass, keyboard, guitar and saxophone. The business identity consists of black/white and dark red colors. In addition to that, there is a texture which is repeated on all elements of the business identity. Logo “B” associates with the shape of guitar pick, in which letter “B” is integrated.
B-Sharps can be understood in two ways. First music tone of “B#”, and the second is organization and sharpness of the band. The reason for the pick as logo is that it carries clear message of what the band is about. Texture and colors work with this identity because audience target are mostly upper class who can afford this band to play at their event.
WEDDINGS | PARTIES | CELEBRATIONS 916. 847.2485 • BSHARPS@MUSICIAN.ORG
WE DO EVERYTHING SHARP
WWW. BSHARPSBAND.COM L I V E
B A N D
WWW. BSHARPSBAND.COM
April 19, 2011
WE DO EVERYTHING SHARP
Dear Robert
WE DO EVERYTHING SHARP L I V E
B A N D
WWW. BSHARPSBAND.COM
www. bsharpsband.com
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WWW. BSHARPSBAND.COM
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BSHARPS@MUSICIAN.ORG
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916. 847.2485
CHAMBER CHOIR
E X P E R I M E N T A L
B A N D
JAZZMEN LOGOS InDesign, Illustrator, Photoshop page a
PLAYinLIGHT music festival • Alive Band Festival 2008 • Oasis Chamber Choir • Inchrist Band (symbols of each musician for t-shirt) • Everfound (Experimental band, Denver CO) • B-SHARPS live band • Eventide (pop Band) • Soulfull (rock band) • Jazzmen (jazz band, Kiev UA
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Prevail Conference • Sonlight winter camp • People UNITED • CTJ Ministries • MC Studios Photography • NEO Design & Print • Dream Camp • Jesus (kids camp, Maykop RU) • Soho Electronic Repair • Intelligent Future • Dynamic Home Performance • Starmax Insurance Agency • Dog, Cat, Rooster (symbols for german kids tale) • The Crow
DESIGN&PRINT
SOHO ELECTRONIC REPAIR