Middle East and North Africa Edition
ONSITE: HONG KONG The Middle East is an important and growing market for Hong Kong, with operators reporting strong upmarket interest and a range of initiatives aimed at attracting more traffic. Comprising Hong Kong Island and its surrounding territories, the zone combines a dense urban centre with relatively unknown natural treasures.
Fujairah and Ras Al Khaimah have always stood a little apart from the bustle of their more famous compatriots, Dubai and Abu Dhabi. Now, the time of these emirates has come, with both experiencing renewed interest as the beachside escapes find their place in the sun.
14 LONG HAUL: CHICAGO Chicago is one of the largest and most important cities, not only in the US, but the world. Its role as a dynamo for the American industrial revolution has raised the city to an iconic status which prevails to this day. Perhaps less well visited than other US metropolises such as New York or Los Angeles, Chicago remains one of the most vibrant destinations that the country has to offer.
20 In This Issue MARKET UPDATE INVESTIGATION: Niche Tourism VISIT: RAK & Fujairah EXPLORE: Cyprus ONSITE: Hong Kong TRAVEL TIPS TRAVEL TALK EXCLUSIVE: Family Travel LONG HAUL: Chicago TOUR: France WHO’S MOVED RENDEZVOUS NEWS & EVENTS FEBRUARY 2011
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VISIT: RAK & Fujairah
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TRAVEL TRADE WEEKLY Managing Editor Mary Kammitsi Editor Laura Warne Deputy Editor Louis Dillon Savage Journalist Rita Kasziba Design & Layout Elina Pericleous Sales & Marketing Dimitris Thomaidis Directors Andreas Constantinides Mary Kammitsi Headquarters P.O. Box 25255 Nicosia 1308 Cyprus Tel: +35722820888 Fax: +35722318958 Website www.traveltradeweekly.travel Emails info@traveltradeweekly.travel editorial@traveltradeweekly.travel sales@traveltradeweekly.travel Printed in Cyprus Cyprint Plc P.O. Box 58300 CY-3732, Limassol Cyprus Tel: +35725720035 Fax: +35725720123 Email: info@cytprint.com.cy
MENA Exchange Rates Accurate as of 25/1/2011
Regional Aviation Exceeds Global Averages in 2010 Final figures from major regional airports show that 2010 was a strong year for aviation in the Middle East.
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bu Dhabi International Airport ultimately posted a 12.2 percent increase in passenger traffic compared to 2010; a total of nearly 11 million passengers. While Abu Dhabi’s efforts to establish itself as a transit hub could be credited for the growth, similar figures from across the region point to a wider trend. Queen Alia International Airport (QAIA) in Amman, Jordan, reported similar figures, with a 13.7 percent yearon-year increase. Curtis Grad, CEO of AIG (operator of QAIA), said the progress reflected both managerial efforts and a recovering global market. “As global market demand continues to recover, we are extremely pleased with our 2010 traffic results, as QAIA now ranks as one of the fastest growing airports in the region in terms of passenger volumes, as well as flight activity,” he said. “Since assuming operations of QAIA in late 2007, AIG has been extremely keen on developing new routes, services and frequencies and our efforts have very well been rewarded.” According to AIG, passenger numbers at QAIA have increased by 1.6 million annual travellers since 2007. James E Bennett, CEO of Abu Dhabi Airport Company, said the growth figures were far in excess of global averages. “2010 witnessed strong traffic development at Abu Dhabi International Airport, well above the world airports average growth,” he said.
Currencies shown in red are fixed against the US Dollar COUNTRY UAE (AED) Egypt (EGP) Saudi Arabia (SAR) Lebanon (LBP) Bahrain (BHD) Jordan ( JOD) Syria (SYP) Kuwait (KWD) Qatar (QAR) Oman (OMR) Tunisia (TND) Morocco (MAD) Iran (IRR) Yemen (YER) Algeria (DZD) Libya (LYD)
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CURRENCY Dirham Pound Riyal Pound Dinar Dinar Pound Dinar Riyal Rial Dinar Dirham Riyal Rial Dinar Dinar
1USD= 3.67 5.81 3.75 1509.62 0.37 0.71 46.48 0.28 3.64 0.38 1.42 8.26 10,340 214.27 73.14 1.24
“Our developmental strategy, combined with Abu Dhabi's increasing awareness as an attractive business and tourist destination, led us again to a very positive end of year outcome.
2010 witnessed strong traffic development at Abu Dhabi International Airport, well above the world airports average growth “We would like to express our warmest appreciation to all our partners for their contribution to one more year of dynamic growth and smooth operation for Abu Dhabi International Airport.” Abu Dhabi International added five new airlines and six new routes in 2010.
Al Daaysi and Range Hospitality Sign Partnership Deal Range Hospitality and Al Daaysi Group have entered a strategic partnership for the development of hospitality in the Iraqi city of Kerbala. Range Hospitality is a development company focused on emerging markets and religious tourism, while Al Daaysi is a diversified family firm based in Bahrain. Kerbala is a site of major religious significance for Shiah Islam, attracting approximately 18 million pilgrims per year. Range is engaged in developing accommodation for the growing sector, based on a fractional ownership model, which is distributed in the form of Shariah compliant shares, called Mulkiya Intifa'a. Al Daaysi will act as a distributor of Mulkiya Intifa'a within Bahrain, a market in which Essa Al Daaysi, managing director of the group, said he anticipates success. “Bahrain is a significant market for the retail distribution of Mulkiya Intifa'a and we are confident to achieve our objectives,” he said. FEBRUARY 2011
- Niche Tourism
Filling In the Gaps with Minority Markets Business; Leisure; Visiting Friends and Family; Other. These are the ubiquitous categories of the travel industry – the portions into which the market is sliced. However, these chunks gloss over many of the motivations for travel, which are both many and varied. While the Middle East has become known as a hub for luxury travel, this investigation looks at some of the lesser known segments of the regional travel industry. Louis Dillon Savage writes
War and Military Heritage Tourism Archaeological tourism is a well established mainstay of tourism for the Middle East and North Africa. From Egypt’s pyramids to Syria’s Palmrya, the region is littered with spectacular ancient remains. However, as interest in national heritage has grown around the world, so too has the desire to visit sites of importance from recent history; especially among travellers from many core markets. The Middle East and North Africa area was the stage for many key conflicts throughout the great wars of the twentieth century and travellers from the UK, Australia and Germany in particular are visiting them in increasing numbers. North Africa especially was the site of major battles during World War Two, making the region of especial interest to travellers interested in commemorating their nation’s heroes. Al Alamein in Egypt experienced two major battles and houses war graves and monuments for Australian, Greek, New Zealand, UK, Indian, German and Italian soldiers. Tobruk in Libya is a major warpilgrimage destination for Australians in particular.
Charity Tourism Charity tourism is another growing niche within the industry. The category includes voluntourism, a portmanteau of “volunteer” and “tourism,” in which travellers pay their own way to participate in developmental or conservation projects around the world. The Jordan Tourism Board has actively promoted voluntourism in the US since 2006, with opportunities ranging from teacher training to constructing villages with Habitat for Humanity. However, charity tourism exists in a range of forms, including fund raising expeditions of the kind operated by regional organisation Gulf 4 Good. Gulf 4 Good operates regular long-distance trekking adventures in the Middle East and around the world. Participants in the expeditions raise sponsorship funds, which Gulf 4 Good then channels to a variety of charities.
Accessible Tourism Travel is one of the great pleasures of life, but is one which is often difficult to access for certain members of the population. Options for travellers with physical disabilities are often limited, but the industry is becoming increasingly capable of dealing with special requirements. DTCM has made a commitment to developing infrastructure to ensure disabled access and Dubai hosted the fifth Middle East Forum on Accessible Tourism in early 2010. Sheikh Ahmed bin Saeed Al Maktoum, CEO of Emirates Airline and patron of the forum, said the event’s success demonstrated the desire of the industry to cater to this group. “The support this forum has been getting since the past five years clearly reflects the eagerness in the Middle East to promote the destinations to people with special needs, for whom infrastructure and services have been developed at the airports, hotels, shopping malls and recreational facilities,” he said. Emirates Special Needs, an advocacy group for people with disabilities, has estimated that attracting only one percent of the world accessible tourism market would boost revenue by as much as USD3 billion per year. FEBRUARY 2011
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- RAK
North Star Rising: The UAE’s Up and Comer With a newly re-launched airline, a spate of new leisure facilities and a dedicated tourism board, Ras Al Khaimah (RAK) is one of the UAE’s fastest rising stars. Operators in the emirate have cited regularly increasing tourist arrivals and a positive outlook for the coming year, as growing leisure and business facilities attract new market segments. Laura Warne writes
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he government of RAK has set a target of 2.5 million hotel visitors by 2012, to meet an expected addition of 3,700 new hotel rooms in the short to
medium term. The ambitious visitor target has not been set without precedent, however: in 2009, the emirate received 542,000 hotel guests – an increase of 153 percent compared to 2007. According to the newly formed tourism wing of RAK’s Economic Development Department, the relatively small number of hotel rooms in the emirate has sheltered it from the recent fall in global tourism numbers. The government’s plan from here is to turn tourism into a key socio-economic pillar, while exercising caution in developing the industry. The Tourism Promotion and Support Administration was created in 2010 to replace the previous Tourism Office. According to Mahmoud Abu Ali, acting director of the administration, this move has placed tourism promotion and oversight under one roof. While the Tourism Promotion and Support Administration was initially financed by the Economic Development Department, it now receives funding directly from the RAK government. Objectives have been outlined for developing leisure and entertainment facilities, as well as calibrating supply with demand, rather than adopting a build-and-they-will-come attitude, according to Abu Ali. Heritage has also been prioritised, with cultural
tourism held up as a sustainable attraction for the emirate. European and UAE tourists make up the majority of visitors to RAK, contributing 54 percent and 37 percent of arrivals respectively. Visitors from the UAE have increased gradually but steadily in recent years, growing from 19,085 in 2006 to 201,026 in 2009. This lucrative local market has been targeted as a key contributor to weekend traffic to RAK and the emirate is subsequently increasing its high-end leisure infrastructure to further attract UAE guests. Five-star hotels make up almost 80 percent of the hospitality offering in RAK, reflecting the primarily leisure-based, luxury-seeking clientele of the emirate. Recent entrants to the market include The Cove
Rotana Resort and Banyan Tree Al Wadi – both targeting the upscale market. Magali Cassin, marketing and communications executive for The Cove Rotana Resort, said arrivals had noticeably increased in 2010. “The city is starting to be known as a destination for weekend getaways and for beach lovers,” said Cassin. “The city now has an Ice Land park which also attracts many people, the activities in the mountains are increasing and our resort has a very good reputation in the market in terms of services, location and food. “We as a hotelier and the government of Ras Al Khaimah are working very closely to make sure that the city will soon become a hot spot for people visiting the country.”
[RAK] is starting to be known as a destination for weekend getaways and for beach lovers
Al Hamra Villa Beach View FEBRUARY 2011
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- RAK Pascal Eppink, general manager of Banyan Tree Al Wadi, reiterated the growing demand for luxury in RAK. Although the hotel has only recently been launched, new developments are already in the pipeline, including the inclusion of more cultural and nature-based activities. Banyan Tree Al Wadi has also recently opened a beach club, which Eppink said was set to come to life in 2011. “The emirate is really moving forward under the guidance of His Highness Sheikh Saud and we see many beneficial opportunities for tourists, such as new entertainment venues, work in progress to develop facilities in the beautiful mountains and many infrastructure improvements,” he said. More than 20 new hotels are currently in the pipeline, according to the RAK government. Hamra Hotels and Resorts’ highly anticipated seven-star waterfront property, The Palace Ras Al Khaimah, is expected to open during 2011. Hamra Hotels and Resorts was established in 1997 with a mandate to develop and operate unique properties in RAK and the wider UAE region. The company already operates a number of tourism facilities within RAK, including Al
Hamra Fort Hotel and Beach Resort, Al Hamra Village Golf Resort, Al Hamra Residences and Al Hamra Convention Center. The Palace is set to feature 348 suites, ranging from deluxe family junior suites through to a multi-floored imperial suite. Ten restaurants have been flagged for the hotel, along with extensive spa and event facilities. According to RAK government officials, the upcoming Jebel Al Jais Mountain Resort will tap into the natural beauty of the emirate’s high country. The resort, still in the planning stage, is expected to feature a five-star hotel, conference centre, residential units and leisure facilities. Cable cars have been included to transport visitors from sea level to the mountain resort. Facilities for mountain climbing, hiking, biking and camping are all being developed in the mountain region, aiming to stimulate naturebased tourism. At the foot of the mountains, Golden Tulip has recently taken on Khatt Springs Resort and Spa, offering 130 rooms and a spa with natural thermal springs – a unique offering in the emirate. In addition to individual hotel developments, a number of mega projects are under construction
We see many beneficial opportunities for tourists, such as new entertainment venues, work … to develop facilities in the beautiful mountains and many infrastructure improvements
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within the emirate and are expected to contribute much to the growing hotel and leisure facilities in RAK. The USD2.7 billion mixed-use Mina Al Arab development is expected to feature eight five star properties, including dedicated eco-resort facilities. A further 10 luxury hotels are planned for RAK’s first man-made island project, Marjan Island. The USD1.8 billion project will feature four coral-shaped islands built on reclaimed land, currently under construction. Leisure Upgrade By the government’s own admission, leisure and entertainment infrastructure remains minimal and limited mostly to hotels and resorts. However, stand-alone facilities are under development and the sector’s flagship project, WOW RAK, is well under way. The first phase of WOW RAK, Ice Land Water Park, opened in September 2010, featuring a range of water slides, pools and adventure activities for all ages. The park has been designed to cater to international tourists, as well as local residents; Thursdays have been reserved for women and children exclusively. Polo RAK Amusements LLC is the project developer behind WOW RAK; the group is a joint venture between India’s Polo Amusement Park, RAK Investment Authority (RAKIA) and RAK Properties. Phase two of WOW RAK will include a seaside resort and mall, both scheduled to open during 2011. The resort will feature 180 chalet-style seaside rooms, complemented by shopping facilities and food and beverage outlets. According to Mansi Chawia Saada, director of public relations for Polo RAK Amusement, the resort will target corporate team-building events, school groups and weekend visitors from the GCC. Planet Earth theme park represents the third phase of WOW RAK; construction on the park is expected to start in 2011, with completion scheduled for 2012. In addition to the emirate’s upcoming theme park facilities, water sports and marine leisure activities are also expected to increase, with a number of new marinas planned for Mina Al Arab, Marjan Island and The Palace. Airline Re-Launch RAK Airways, national carrier for the emirate, was forced to suspend services in May of 2009, citing exceptionally tough market conditions and the growing impact of the global financial downturn. FEBRUARY 2011
- RAK After being grounded for more than a year, the airline was officially re-launched in October 2010 and has since posted strong results from the market. According to Omar Jahameh, CEO of RAK Airways, load factors on most routes have been between 70 and 80 percent since October 2010. “Early indications are showing strong interest in our services and we have had an excellent number of initial bookings,” he said. Since its re-launch, the airline has aimed to occupy a niche between legacy carriers and low cost airlines in the region. As Jahameh explained, RAK Airways offers competitively low fares, but includes a full baggage allowance, shuttle service and hot meals in all ticket prices. A strategically chosen destination network is also part of the airline’s plan to set itself apart from regional competitors. “We aim to deliver a value offering that differentiates itself from low cost carriers,” said Jahameh. “The announcement of new routes to Cairo, Dhaka and Chittagong has further cemented our position in a niche segment, that is markedly different to the Emirates’ other carriers.”
RAK Airways plans to capitalise on its savvy pricing structure and route network by targeting the wider UAE market. “Although we are headquartered in Ras Al Khaimah, RAK Airways is very much a national carrier of the UAE and as such aims to service passengers from across the emirates,” said Jahameh. “RAK Airways’ value position, the ease of travel through RAK International Airport and our expanding network of destinations has already attracted travellers from other emirates.” Cautious expansion is the catch-cry of RAK Airways for the coming year, according to Jahameh. “Our key areas of focus for the new year will be to ensure we continue to meet the highest safety and quality standards, maintain a competitive price structure and work closely with the relevant RAK authorities to ensure a successful re-entry to the market,” he said. “Our main, long-term objective is to be a successful airline, but we would also like to grow our operations in Ras Al Khaimah as a hub, acting as a regional gateway for a number of routes in the future.”
Early indications are showing strong interest inour services and we have had an excellent number of initial bookings
Jahameh concluded that the airline had aligned its operations with the RAK government’s overarching vision for boosting tourism to the emirate. RAK Airline has also partnered with Hilton and other major hotel chains, under its RAK Holidays banner. According to Roland Blaney, CEO of RAK Airport, the re-launch of RAK Airways may encourage direct flights from charter companies in Germany, Scandinavia, Italy and the Czech Republic, who are currently flying into Dubai or Fujairah. Oman Airways is currently the only other commercial airline operating out of RAK, however Gulf Air and other carriers have also expressed interest, according to government reports. Outlook According to the government’s tourism department, dedicated tour operators and marketing experts will be key to ensuring RAK’s future as a successful tourism destination. Several major international operators are already onboard, including the UK’s Virgin group and a number of Dubai and Abu Dhabi based tour operators. However, industry professionals have stressed the need for local tour operators to be created, along with an independent marketing campaign to attract national and international exposure. According to Mahmoud Abu Ali, the Tourism Promotion and Support Administration has begun co-operation with local participants, including WOW RAK, plus a number of hotels and cultural institutions in the emirate. He said the department was primarily interested in marketing at the local level, before increasing the market base to attract tourists from emerging destinations such as Eastern Europe, China and India. Initial activities have included the production of a short promotional film to present to tour operators, hotels and travel agencies, along with participation in key trade shows and global exhibitions.
Cove Rotana 8
FEBRUARY 2011
- Fujairah
Seaside Emirate Awash with Tides of Change Fujairah has traditionally been a small but solidly performing weekend tourism destination, attracting a steady base of locals and expats, looking for a quiet beach holiday away from the bustle of Dubai and Abu Dhabi. However, with the rise of beach resorts in Ras Al Khaimah and desert or island escapes in Abu Dhabi and Dubai, Fujairah’s market share is under threat. A growing divide between supply and demand is hardly helping, but local sources say the emirate is holding its own. Laura Warne writes
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ujairah’s nature-based attractions, including mountains, beaches and diving opportunities, are widely promoted as unique features in the wider UAE landscape. Coupled with low density development, a strong economic centre and good resort facilities, the emirate has established itself as a family beach holiday hub and weekend getaway. A number of international projects also feed the tourism industry, providing long-stay hotel guests and extra clientele for the emirate’s food and beverage industry. Operators in Fujairah have said that, while performance was strong in the early months of 2010, the emirate has seen a decline in visitors over the past year. Shankar Bharadwaj, director of sales and marketing at Coral Suites Hotel, said the completion of several major corporate contracts had impacted sales. “In the middle of 2010 we lost some good long staying guests from international project companies who finished their projects and left the country, affecting our occupancy [and] posing the challenge to look at retaining base room business,” said Bharadwaj. “The past year there has been a marginal drop in international tourist arrivals to the UAE and Fujairah beach properties are feeling the impact, however strong local marketing and sales to
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cover the loss paid dividends and the hotels here did do well.” Coral Suites Hotel, recently renamed from Coral Residence Tower, is currently undergoing a property-wide upgrade, in order to position itself as a premium option in the increasingly busy accommodation scene in Fujairah. Two new city properties were launched in the emirate in 2010 – between them, Nour Arjaan by Rotana and Iberotel’s Concord Hotel Fujairah added more than 400 new hotel rooms to the market. Fairmont and Accor both have Fujairah properties in the pipeline, expected to open in the coming two years.
According to Bharadwaj, Fujairah’s general city occupancy closed at around 64 percent at the end of 2010. Patrick Antaki, general manager of Le Méridien Al Aqah, acknowledged that the market in Fujairah was “reasonably difficult”. “While Fujairah has been working to establish itself as a destination, it is affected by the trends of big cities like Dubai,” he said. “There are a lot of hotels coming and while the supply of rooms is increasing, the number of visitors is not increasing as much. “It is a battle to get our fair share of business, however there is business out there for everybody, even if the yields are not as high as they were.”
FEBRUARY 2011
- Fujairah Le Méridien Al Aqah
New Markets Antaki said Germany and the UK remain strong as international source markets, with Germany in particular fueling interest in charter flights to the emirate. Russia and the Commonwealth of Independent States have also been flagged as strong future markets. However, it is local and regional traffic that operators are putting the most effort into attracting for the next year. “Our plans are to aggressively do marketing locally, concentrating on intra-travels within the UAE,” said Bharadwaj. “The clients have their say now with an oversupply of rooms and competition: they dictate the rates and it has become a rate driven market.” “New source markets are being looked at regionally.” Antaki agreed that the local market was a key source, but added that regional attractions were also taking up this market share. “Five years ago there were no competitors for the weekend market,” he said. Fujairah Fort
FEBRUARY 2011
Eagle Roundabout
“Now we have new desert resorts competing for weekend business. “We are competing not just with the hotels around us – RAK is also a major competitor now and we can’t ignore that.” However, Antaki added that Fujairah was here to stay as a destination and pointed to ongoing investment and hotel upgrades as a sign of confidence in the market. While the emirate is rich in natural attractions
and antiquities, sources agree that a focus on building Fujairah’s modern infrastructure would benefit the tourism industry. New golfing, marina, sporting event and shopping facilities have all been flagged by operators as potential boosts to visitor numbers. A new highway between Dubai and Fujairah is also being heralded as a major boon to hoteliers and other tourism operators; the new road is expected to shorten travel time between the emirates to half an hour. On the economic front, upcoming projects and expanded facilities are set to provide a new wave of long-stay visitors over the coming years. “The oil terminal, port expansion and pipeline project are all positive indications of growth in Fujairah for the next five years,” said Bharadwaj. “Expansion of the airport, tie up for commercial flight operations and tourism infrastructure developments are all planned, giving Fujairah importance in the coming years. “The emirate of Fujairah has a lot of advantages in comparison to other emirates within the UAE. “The potential is being tapped now and I am sure Fujairah [will have] very positive growth in the near future.” n
It is a battle to get our fair share of business, however there is business out there for everybody, even if the yields are not as high as they were
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- Cyprus
Slow and Steady on the Island of the Sun The sunny island nation of Cyprus has always been a popular tourism destination for UK and European visitors seeking yearround warmth and idyllic Mediterranean beaches. As the closest European destination to the Middle East, Cyprus also targets both the local and expat markets of the GCC, Levant and North Africa. Despite trying times and a struggling national carrier, operators remain confident and development continues, with an emphasis on luxury accommodation and leisure facilities. Laura Warne writes
Limassol Marina, Commercial Area
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hile the Middle East only contributes a small percentage of Cyprus’ tourism market, high spending visitors from this region are very important to the country. Lebanese tourists in particular have been listed as a strong market for short breaks and wedding or honeymoon packages, especially to the island’s coastal Limassol district.
Cyprus Tourism Organisation (CTO) operates an office in Dubai specifically to target Middle Eastern visitors, and according to Vassilis Theocharides, director of CTO’s Middle East and Arabian Gulf Office, interest from the region is strong. Theocharides said the CTO was currently focusing on attracting MICE tourists, not only from its key Middle Eastern markets, but also the growing outbound market from India.
Limassol Marina Construction on the highly anticipated Limassol Marina project began in May 2010 and, according to officials, work is progressing rapidly, with development currently ahead of schedule. The facility is expected to welcome its first yachts in mid to late 2012, with full completion due at the end of 2014. With 650 berths, the marina will be able to accommodate yachts from 8m to 100m and will provide fresh water, electricity, IPTV, high-speed wireless internet and telephone facilities to all owners. Limassol Marina will also offer workshop and maintenance outlets, refuelling and waste removal services. Camper and Nicholsons has been appointed to operate the marina. In addition to berthing facilities, the project will include a range of accommodation options, some of which are already available. Sources at the marina have cited strong interest in berthing and accommodation sales, following the project’s latest marketing campaign. The project is expected to have a positive impact on the wider economy of Cyprus and operators in the country have emphasised the importance of large-scale tourism projects to secure the industry’s future. It is hoped that the marina will attract high-end (and high-spending) yachting tourists to the island, in order to stimulate greater tourism development. 12
Cyprus in Brief Capital: Nicosia Currency: Euro (EUR) Language: Greek He said a range of familiarisation trips with corporate partners in 2010 had yielded direct results, and added that the organisation was also building local partnerships with key players such as Emirates and Arabian Travel Market. A new incentive programme has been set up to offer value-added services to group bookings to Cyprus. For instance, bookings of 25 people will receive complimentary greeting services at the airport; groups of 25 to 50 will receive complimentary lunches and dinners; and groups of more than 50 are eligible for complimentary transport services. Theocharides said work still needed to be done in a number of areas – most crucially visa issuing. Connectivity is also an ongoing concern: while a number of international airlines, including Emirates and Etihad, both operate regular services to the island, Cyprus’ national carrier, Cyprus Airways, is struggling with financial difficulties. After posting substantial losses in both 2009 and 2010, the airline recently cancelled its services to and from Paphos airport, creating outrage among business owners in the region. FEBRUARY 2011
- Cyprus A requested cash injection from the country’s government may improve Cyprus Airways’ prospects, but industry sources have expressed concern that the airline could meet the same fate as state-owned Eurocypria Airlines, which filed for bankruptcy in late 2010. Hopeful Hotels While a number of properties have closed in recent years, upscale hoteliers in Cyprus have cited strong sales, which are trending upwards. Jochen Niemann, general manager of Londa Hotel in Limassol, said revenue and occupancy at his hotel increased by 10 percent and six percent respectively in 2010. However, he added that bookings were still a lastminute affair for most visitors. “Reservations are still coming in within the same month as the booking, and people are not using early booking promotions,” said Niemann. At Londa Hotel, the UK is still the strongest market, but interest is growing from Eastern European countries such as Poland, Romania and Hungary. Niemann said being a boutique hotel was a clear advantage for Londa – with only 68 rooms, he
Peninsula and Marina view
claims the property is creating strong demand for its rooms. “We have budgeted an increase in occupancy and revenue for 2011,” said Niemann. “2009 was the recession, 2010 was the recovery and in 2011 we will still be in recovery, but it should be better than 2010.” Stelios Kiziz, general manager of Columbia Hotels and Resorts, agreed that while the market continued to be difficult, there had been a clear upswing in business from June 2010, particularly from the UK market. He said Turkey and Russia were also proving to be strong source markets for Columbia’s portfolio of properties, which target the
upmarket and luxury segments. In the Middle East, the UAE, Qatar and Oman are key areas of interest for Kiziz; Columbia has assigned an expert to evaluate the Middle Eastern market for interest in Cyprus, with positive results from both expat and local respondents. However, Kiziz noted a strong downturn in domestic tourism spending, following increased taxation and financial stress arising from the global financial downturn. He said the ongoing development of infrastructure and tourism facilities in Limassol was an under-marketed feature of the Cyprus tourism offering. n
Golf Golfing holidays have been a popular mainstay of the Cypriot tourism industry and new developments continue to prove the enduring success of the sector. Aphrodite Hills combines an 18-hole course with resort facilities that include an InterContinental hotel, holiday villas and a range of dining and leisure facilities. Adding to the golfing tourism sector is Elea Golf Club, which opened in October 2010 and has already been met with strong support from key golfing personalities and media outlets around the world. Designed by Sir Nick Faldo, the course is situated near Paphos and forms the centrepiece of Elea Estate – a mixed-use development that will eventually offer villas and apartments, a boutique hotel and a range of spa and dining options. During the opening ceremony, Faldo declared that the course would be pivotal in establishing the south west of Cyprus as a leading European golf destination. Ross Robertson, director of golf operations at Elea Estate, said he had been overwhelmed by the response from visitors and potential members during the first few months of operation. “By creating Cyprus’ first ‘golfer’s golf course’ we can now offer every visitor to the island the challenge of a world-class layout in first-class surroundings,” said Robertson. With year-round golfing weather, just a short flight from most European and Middle Eastern hubs, operators expect this sector to remain a strong source of tourism into Cyprus. FEBRUARY 2011
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- Hong Kong
Luxury and Modernity on China’s Doorstep The Middle East is an important and growing market for Hong Kong, with operators reporting strong upmarket interest and a range of initiatives aimed at attracting more traffic. Hong Kong
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ong Kong is a special administrative region (SAR) of the People’s Republic of China (PRC), ruled by the British from 1842 to 1997 when it was handed back to the Chinese. Comprising Hong Kong Island and its surrounding territories, the zone combines a dense urban centre with relatively unknown natural treasures. Hong Kong has prioritised the Middle East, alongside India and Russia, as one of its top-three emerging markets. Hong Kong Tourism Board (HKTB) established an expertise-sharing programme with Abu Dhabi Tourism Authority in 2010, bringing the tourism communities of both states closer together. According to HKTB, its activities in the Middle East are aimed at attracting the family and youth segments. Interest from the Middle East has been growing steadily; Hong Kong has reported large increases in travel from the Middle East over past years, boosted by the tightening of economic ties and improved connectivity. In 2010, a 24.1 percent increase in arrivals from the Middle East was reported by Hong Kong’s Tourism Commission. Hong Kong has benefited immensely from its position between Communist China and the rest of the world. The region has established itself as an important waypoint between the state-regulated economy of mainland China and the open market, becoming the preferred stock exchange for many PRC companies looking to list abroad. Elin Wong, corporate communications manager 14
for Cathay Pacific, reported a strong business travel market. “Hong Kong attracts many different kinds of travellers,” Wong said. “As a key Asian financial centre, Hong Kong draws in a large number of businesspeople in many different commercial sectors. “Hong Kong has also developed a very large meeting and incentive business and hosts many different trade fairs throughout the year.” Closeness with China also sheltered Hong Kong from the worst ravages of the global financial crisis, not least in regards to its tourism sector. According to US government figures, visitors from China increased from 4.5 million in 2001 to 17.7 million in 2009; coming to outnumber travellers from all other nations combined.
As a key Asian financial centre, Hong Kong draws in a large number of businesspeople in many different commercial sectors China’s new prominence has also helped Hong Kong in other ways, with Hong Kong International Airport serving as a gateway to the mainland. “Hong Kong’s geographical location and its modern and efficient airport also make it a great hub for connecting travellers to different parts of the world,” she said. “We offer a range of products that allow passengers to simply visit Hong Kong or stopover en-route to a different destination and with our significant mainland China network served by our sister
Hong Kong in Brief Capital: Hong Kong City Currency: Hong Kong Dollars (HKD) Language: English, Cantonese, Mandarin airline Dragonair, we provide unrivalled access to not only major Chinese cities but also a range of secondary points. From our perspective, Hong Kong is both a home and a hub.” As a result, the leisure market in Hong Kong is booming, according to Wong. “Tourism in Hong Kong is growing,” said Wong. “There has been much investment in attractions and facilities over the years. “In addition, the opening of the new airport 10 years ago provided the opportunity for Hong Kong to be connected to many more destinations: the future for Hong Kong as a leisure destination is bright.” James Tien, chairman of HKTB, said the territory had done well to improve its position after the setbacks of recent years. “Hong Kong’s tourism experienced a strong rebound in 2010 after the severe blow dealt by the financial tsunami and human swine influenza in 2009,” he said. “The result could be attributed to the collaborative effort between the SAR Government, the local travel trade and the HKTB in rolling out various promotions, such as the Hong Kong Dragon Boat Carnival, the Wine and Dine Festival and the New Year Countdown Celebrations, as well as the policies implemented by the Central Government to facilitate individual visits by Mainland residents.” FEBRUARY 2011
- Hong Kong Attractions Hong Kong is one of the most densely populated areas in the world, offering a full range of attractions which are easily accessible due to its compact nature. Sources invariably named shopping and cuisine as points of excellence. “Hong Kong is renowned as a world class city with sophisticated and state-of-the-art facilities; wonderful shopping; exciting entertainment and a culinary paradise,” Lung said. Wong echoed the sentiment, also mentioning theme parks and traditional shopping experiences as key attractions. “Hong Kong is a vibrant shopping destination and has an exciting leisure aspect and great dining opportunities,” she said. “Whether it is Disneyland or Stanley market Hong Kong has something for everyone. “Hong Kong has an enormous diversity of attractions and activities: The range of attractions and activities is growing, as is the connectivity and access to Hong Kong.” However, according to Lung, an emphasis on urban pursuits has served to conceal Hong Kong’s other attractions. “We need to promote our proud heritage and culture in order to let people realise that Hong Kong has much more to offer beyond shopping and dining,” she said. Beyond urban pursuits, Lung said Hong Kong had a stock of underexposed natural attractions. “We need to let the world know that over 38 percent of our land belongs to the country parks, which is scenic, unspoilt and visitors can discover unique rock formations and great nature,” she said. “Hong Kong is also a natural stopover for the migratory birds on their way to the southern hemisphere.” Hong Kong Dragon Boat Carnival
According to HKTB, Hong Kong has a substantial Muslim population (around 80,000), meaning prayer rooms and Halal food are widely available. The government is pursuing a number of large scale tourism projects. In June 2009, The Walt Disney Company and the Hong Kong government announced a major expansion for Hong Kong Disneyland, to be completed within five years.
Visitor Data The breakdown of reasons for visiting Hong Kong are as follows, according to HKTB: Holiday: 56 percent Visiting friends and family: 20 percent Business: 18 percent Stopovers: 3 percent Other: 3 percent
At the moment, we receive very high-end business from the Middle East The park will be expanded with exclusive Grizzly Trail, Mystic Point and Toy Story 3 themed sections, featuring more than 30 new rides and attractions. Net economic benefits of the scheme are expected to be as high as HKD117.3 billion (USD15.06 billion). Ocean Park, another major theme park in Hong Kong is also undergoing major renovations, expected to be completed by 2012. Other major projects underway include a new cruise terminal, to be delivered in 2013, aimed at establishing Hong Kong as the leading regional cruising hub. Visitors Sources reported the importance of the regional markets for Hong Kong’s future tourism strategy, but also noted the role to be played by emerging markets such as the Middle East. “Looking into 2011, Asia will be the key driver in the global tourism growth,” Tien said. “The HKTB will maintain our close partnership with the travel trade to uphold Hong Kong’s image as an international, cosmopolitan city”
Hong Kong - Mong Kok shopping district
Lung of The Peninsula said the Middle East was already a strong demographic for the hotel. “At the moment, we receive very highend business from the Middle East,” she said. “We believe that there is huge potential from this market and we have identified this as our growing target.” She explained that, again, the relationship to China was a boon to Hong Kong. “There is good growth potential because China is an attractive destination and we believe this segment will grow relatively fast,” she said. “Also, Hong Kong's attractions and infrastructure and services are world class, to ensure a visit to Hong Kong is relatively hassle-free.” Travel from the Middle East covers a range of interests, according to Wong. “Cathay Pacific has both a strong inbound as well as outbound market into the Middle East across many different sectors - tourism, corporate and the movement of expatriate employees between their places of work and home countries,” she said. Connectivity Cathay Pacific operates a range of flights to the Middle East, including recently launched services to Abu Dhabi. Middle Eastern carriers servicing the state include Royal Jordanian, Emirates, Qatar Airways, Saudi Arabian Airlines and Oman Air. n
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FEBRUARY 2011
Worldwide Buzz Makes Syria One to Watch in 2011 Syria has emerged as the hottest upcoming destination in the Middle East this year, with a huge number of new developments and meteoric growth in arrival numbers.
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ne sign of the country’s rapid tourism evolution is the sheer number of tourism facilities brought online over the past year. According to a report by the Syrian Ministry of Tourism, 222 new facilities came online in the first nine months alone. Including 42 hotels and 180 restaurants, the projects combine for a total investment of USD314 million. This renewed focus on tourism is already paying dividends: Saadallah Agha Al-Qalaa, minister for tourism in Syria, told Bloomberg that tourism arrivals increased by a massive 40 percent over the course of 2010. According to the minister, the removal of visa requirements for neighbouring countries was a major factor in promoting Syria’s improving fortunes, combined with a favourable relationship between the cost and quality of services.
FEBRUARY 2011
Omayad Mosque of Aleppo, Syria
As a result of intensive promotional efforts, the perception of Syria in core markets is improving. Where Syria has often been perceived in the West as an unsafe destination, the Syria’s Ministry of Tourism has reported increasing amounts of positive press in the foreign media. Combined with a huge number of well preserved
historical attractions and a vibrant, modern culture, Syria is beginning to gain the attention of travellers jaded by crowded travel staples. The country has already been picked by the Association of British Travel Agents as one of the top mid-haul destinations for 2011, making Syria a hot spot to watch in the immediate future. n
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Wael bin Ahmed Al Lawati CEO, Omran “We have completed many important stages of the design and planning work for [Oman International Exhibition Centre] and we are delighted to have started work on site. We have been given an ambitious timeline to complete the first phase of the project but as we showed with the site for the Asian Beach Games, we can rise to the challenge. We commit to delivering a facility which will make Oman proud; one which will stand against the very best convention centres in the world.”
We have been given an ambitious timeline to complete the first phase of the project
Oman International Exhibition Centre
Salam Al Mamari
Ahmed Khoory
Director General of Tourism Promotions, Oman Ministry of Tourism “Oman offers a host of destinations and amenities to cater to all types of travellers. For adventurers and leisure seekers we offer many cave, desert camping, nature trekking and diving sites considered as some of the most beautiful and scenic destinations in the Arab World. For history lovers we have many castles, forts, museums and archeological sites exuding a unique old-world charm. Even shoppers will enjoy our mix of quaint souks, old markets and modern shopping centers. The Muscat Festival perfectly reflects the diversity of our travel and leisure offerings, which is why it has emerged as one of the most awaited festivals in the region”
Senior Vice President Commercial Operations Gulf, Middle East and Iran, Emirates “Basra represents a significant opportunity for Emirates as our first entry into Iraq. We have full Government approval to operate this route and we are keen to get our operation underway. The appointment of a Sales Manager is a key step in our launch plan.”
The Muscat Festival perfectly reflects the diversity of our travel and leisure offerings Salam Al Mamari
Basra represents a significant opportunity for Emirates as our first entry into Iraq
Ahmed Khoory
Travel Talk is your space – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradeweekly.travel 18
FEBRUARY 2011
- Family Travel
Foreign Relations Remain a Relative Matter Family travel is one of the cornerstones of Middle Eastern tourism. However, in the coming year, things are set to become more challenging. Laura Warne writes
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ith Ramadan set to fall across the entire month of August in 2011, the lucrative summer holiday and school vacation period will be severely shortened for many operators in the Middle East. Tourism sources say they are expecting local families to travel from mid June to the end of July, with very little traffic in the usually busy month of August. Expat families will make up some of this shortfall, with many Western residents expected to take extended international holidays during Ramadan. However, according to some professionals, a greater change is underway. Dina Al Herais, vice president of commercial operations at Emirates Holidays, said the days of
a long annual family holiday may be numbered. “The trend we see is that a lot of people in the Middle East are capitalising on short breaks throughout the year, such as Eid holidays, school vacations and the Christmas and New Year period,” she said. “People are now taking several short trips per year, rather than just one big one.” Al Herais pointed out that the market in the Middle East was split very clearly between young expat families with one or two children, and large local families travelling in groups that often range between seven and 16 people. However, the long-standing habit of extended families travelling together may also be changing; Al Herais said it was more likely for local families to book in a single unit, rather than together with cousins, grandparents and other family members. “Travelling as a big family group can make it harder
to be adventurous, often simply because of the extra baggage and transport requirements,” she said. While new destinations are on the rise, traditional family holiday hotspots are still in high demand. Malaysia, Singapore, Thailand and the Gold Coast in Australia all remain strong markets, along with European stalwarts France, the UK, Germany, Austria, Switzerland and Turkey. Mauritius and South Africa are expected to draw a strong crowd during the summer months, and Al Rais said Sri Lanka was set to be a standout. “Sri Lanka will do very well in the next year, now that it is stable and offers very good value for money,” she said. The Middle East and North Africa is also expected to maintain strong bookings, with Egypt, Lebanon and Dubai picked as the most popular regional spots for family tourism. n
Keeping Busy Self-drive holidays are a strong seller for the Middle Eastern family market, particularly for European destinations. Sources says the short distances, solid infrastructure, safety and crossover visa requirements for Schengen countries are all important factors for local travellers. Staff at Emirates Holidays have noticed a small but growing market for private jet charter within the region, highlighting a growing trend for upscale domestic travel. Cruising is another growing market, with an increase in cruise arrivals in Dubai cited as the catalyst for renewed interest in sea-based holidays. Philippe Saad, managing director of the UAE’s Eden Yachting, confirmed this trend, pointing out that family travel accounted for about 50 percent of his company’s worldwide business. “Family cruising holidays can work well if the destination and the yacht are carefully chosen,” he said. Al Rais said Emirates Holidays had noticed strong interest in short cruises combined with city stays; the company is now planning to combine Mediterranean and Caribbean cruises with Emirates Airline’s key city gateways. She said that, while it was still a growing market, demand was clear and family holidays would continue to be a pillar of the tourism industry in the Middle East. FEBRUARY 2011
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- Chicago
Windy City Offers a Breath of Fresh Air for US Travel Chicago is one of the largest and most important cities, not only in the US, but the world. Its role as a dynamo for the American industrial revolution has raised the city to an iconic status which prevails to this day. Perhaps less well visited than other US metropolises such as New York or Los Angeles, Chicago remains one of the most vibrant destinations that the country has to offer. Chicago
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ndeed, it is Chicago’s distinction from other major cities that comprises its greatest charms according to operators in the country. Depending who you ask, The Windy City earned its moniker either for its blowhard residents; the ad hoc wind tunnels formed by its pioneering high-rises (Chicago is credited with the first modern skyscraper); or the cool breezes off Lake Michigan, which made the city a favourite summer escape for nineteenth century America. Chicago still markets itself as an alternative destination for visitors looking beyond the country’s main gateways. Where New York and LA have reputations for being, variously, dangerous or dirty, Margaret Heneghan, of the historic Drake Hotel, outlined the reasons people choose Chicago. “[Chicago is] safe and clean,” she said. “While there’s a lot to see, you’ll be able to accomplish a lot in one visit, due to attractions and neighbourhoods’ proximity to the hotels in the city: walk, taxi, or bus, everything’s within reach, and Chicago loves visitors and are incredibly hospitable.” The city has its share of tourism attractions, ranging from well-stocked museums to the famous Lincoln Park Zoo. The mixed use Navy Pier – a kilometre of exhibition spaces, galleries and amusements, projecting into the waters of Lake Michigan – is the most visited tourism attraction in the MidWestern US, according to Chicago’s tourism office. The structure, built as a working dock in the early twentieth century, speaks to Chicago’s essence. As a hub for America’s early railways, the circulatory system of its industrial economy, 20
Chicago has always been a place for innovation, engineering and invention. At one point, the city’s engineers reversed the flow of the Chicago River to prevent pollution of the lake – a triumph of engineering that shares the spirit of the mega projects of the Middle East. Economically, Chicago is still a powerhouse. According to a 2008 Pricewaterhouse Coopers estimate, Chicago has a gross metropolitan product of USD574 billion. That gives the windy city more money to blow than the economies of the UAE, Kuwait, Qatar, Oman, and Lebanon combined. Chicago was home to America’s first Nobel Prize winner, as well as its first non-white president, Barack Obama. It is also credited with inventing zippers, vacuum cleaners, softball, the electric dishwasher, ferris wheels, elevated trains, open heart surgery and the skyscraper. Although the first skyscraper, the Home Insurance Building, was torn down in 1931, architecture still plays a major role in the Chicago’s tourism industry. Frank Lloyd Wright, auteur of the original Guggenheim Museum, served his apprenticeship there and established his practice in the suburb of Oak Park. Jason Neises, vice president of tour operations and guest relations for the Chicago Architecture Foundation, explained that the area boasts an unrivalled wealth of Frank Lloyd Wright designed structures; making themed tours a popular diversion for many visitors to the city. “Wright’s own home was in Oak Park, so that village has the most Wright structures of any other city (by most counts, over 30 sites);
Chicago itself has about 19 Wright-designed sites,” he said. “No other single city or village has more than nine or 10 Wright structures, … so clearly the area in and around Chicago has the highest concentration of Wright-designed structures in the world.” Although many hotels are yet to introduce amenities specifically for Islamic visitors, Chicago is easily able to cater to the needs of a Muslim diet. For a town once proudly called Porkopolis, Chicago is admirably kitted with halal eateries. The city has an Islamic population in the hundreds of thousands, resulting in a solid inventory of Islam friendly restaurants.
Chicago is a safe, hospitable, and authentic city – true to the American culture while basking in what it can learn from cultures from around the world Furthermore, according to Heneghan, friendliness in general is another of the selling points of the city. “Chicago is real: real people; real food; real recreation; and real hospitality,” she said. “We treat our friends like our family, our neighbours like our friends and strangers like our neighbours. “Chicago is a safe, hospitable, and authentic city – true to the American culture, while basking in what it can learn from cultures from around the world.” Chicago is well connected to the Middle East, by flights from Etihad, Qatar Airways and Egyptair. n FEBRUARY 2011
- France
Luxury Continues to Boom in the City of Love Paris; The Eifel Tower; Mont Blanc; the French Riviera. France is a country packed with tourism sites so famous as to have become iconic. The country has gained a much envied status as a must-visit destination for many travellers, including those from the Middle East and North Africa.
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ccording to statistics from the European Commission, France is the second most popular destination in Europe for non European residents, and receives the second highest tourism income (Spain came first in 2010 on both counts). Now as always, Paris is the primary port of call for most visitors to France. Hélène Avril, public relations officer of the Four Seasons Hotel George V in Paris, said the city’s legendary cultural richness is the basis of its ongoing appeal. “Paris is one of the main capitals of the world where history meets arts, fashion, gastronomy and luxury just to name a few, so the visitor can find something special for them regardless of what they are looking for,” she said. “We are centrally located in Europe so we are very easy to reach,” she said.
compared to other leading countries.” “The best part is even though there are a high number of luxury hotels, there are more luxury brands Capital: Paris arriving in France which proves there is a strong Currency: Euro (EUR) Language: French demand for this level of service and product.” n
France in Brief
Paris is ... where history meets arts, fashion, gastronomy and luxury just to name a few Ahmed Thabet, sales manager of the Hôtel Fouquet’s Barriere, reported a strong interest from the Middle East. “Middle East people are very attracted by Paris and especially by the Champs Elysées avenue,” Thabet said. Avril said the market in France is well balanced, but demonstrates a high level of luxury. “I would say in proportion to the volume of visitors to the country, the luxury level of the market represents a very large percentage FEBRUARY 2011
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Adam Turner
Patrick Martinez
Adam Turner is the new sales and marketing manager for Ritz-Carlton Dubai, in the UAE. Prior to moving to Dubai, Turner served for three years as director of travel industry sales for the london global sales office of The Ritz-Carlton Hotel Company where he implemented a new strategy for the luxury group’s penetration within the UK travel market. Turner previously worked with British Airways as the key accounts sales manager for special markets. In this role he managed and coached a mid-sized team of account managers, sales support and a call centre sales team. Turner started his career as account manager for consumer sales in 1999 with British Airways. Patrick Martinez
John Morgan
Adam Turner
Rudi Jagersbacher
Wataniya Airways has a new chief commercial operator, in the form of John Morgan. Morgan has held senior marketing, sales and commercial positions at a number of international airlines. He began his airline career with British Airways in 1988 as a regional business manager and was promoted to general manager for business sales, before moving to BMI as director of sales and marketing. He has also worked in a number of senior roles in Europe and the Gulf region, most recently as senior vice president in Europe the Middle East and Africa of Eos Airline Inc, based in Dubai, and as Vice President overseeing commercial activities for Royal Jet in Abu Dhabi. He holds a Bachelor of Science degree with honours in Business Management from University of Aston, Birmingham.
Nehal Rizvi Nehal Rizvi is the new director of sales and marketing for two hotels within the City Seasons group. Rizvi has been in the hospitality industry for more than 26 years, beginning his career with the hotel Oberoi Intercontinental New Delhi, India, as a management trainee. From there he moved to Saudi Arabia, gaining experience in the front office and the sales department. Rizvi moved to the UAE in 2002 joining the Riviera Hotel, Deira, Dubai and the Metropolitan Deira Hotel. Rizvi's most recent position was with the Habtoor Hospitality Group Dubai, where he was responsible for corporate sales as well as food and beverage sales. In his new role, Rizvi will oversee the sales and marketing function of the City Seasons Suites and the City Seasons Hotel Dubai. He will be primarily responsible for acquiring business and for the planning and implementation of key account business development plans in line with business objectives. 22
Rotana has appointed Patrick Martinez to manage two properties on Yas Island in Abu Dhabi, UAE. He will take over as general manager of both Yas Island Rotana and Centro Yas Island. Martinez has 20 years of experience in the hotel industry on three different continents. He held his first position as general manager at the age of 28 years old and has 13 years of experience with the Marriott Group in North and South East Asia. He graduated from the Hotel Management School in Nice, France. Martinez has prior experience in the UAE, where he started at Hyatt Regency Dubai in the food and beverage department.
Rudi Jagersbacher Rudi Jagersbacher has assumed the post of area president in the Middle East and Africa for Hilton Worldwide. A Hilton veteran, Jagersbacher joined the company in 1974. His career has included senior leadership positions at the Savoy and Claridges hotels in London, as well as general manager positions in flagship properties such as the Langham Hilton and the Park Lane Hilton. He then rose to vice presidential roles in London, Dubai and Brussels. FEBRUARY 2011
Q&A with Tony Antoniou Cyprus has historically been a bridge between the Middle East and Europe, combining Greek culture with proximity to countries in the Levant and North Africa. Limassol serves as the country’s primary port and has been a key target for tourism sector development. Tony Antoniou, chairman of Limassol Tourism Development and Promotion Company, spoke to Travel Trade Monthly about tourism in his region. Travel Trade Monthly: What new developments have occurred over the past year, both within Limassol Tourism and in the wider tourism industry in Limassol? Tony Antoniou: The Limassol Tourism Development and Promotion Company has completed its third year of operation. During the past year the company has strengthened its efforts both in promoting the development of tourist infrastructure and in promoting Limassol as a destination both in Cyprus and abroad. We are very proud that our efforts to promote Limassol in the local market have been successful, a fact that was really refreshing, considering that it was another challenging year for the tourism industry. For the first time, we have organised a mega event in Limassol, with the famous tenor Jose Carreras. The concert took place in June at the Limassol Municipal Garden Theatre and was a great success. It both attracted high end visitors and foreign business people that live and work in Limassol. The most important development for the tourism industry in Limassol during 2010 was the green light from the government to begin the development of the Limassol Marina. This is a EUR350 million project that will enhance nautical tourism, upgrade the tourist product of Cyprus, put Cyprus at the centre of the yachting destination map and provide yacht owners top quality service.
We will continue our efforts to attract athletic, cultural and other events in Limassol The marina will be conveniently located adjacent to the heart of Limassol near the old harbor, the old town and the Medieval castle, making it a landmark development for the locals and an attraction for the visitors. The Limassol region really needs developments of this caliber and that is why it has been our priority to make all necessary efforts to give such projects a push. Our next big project is the development of the Limassol International Conference Centre which FEBRUARY 2011
will make it possible for Limassol to attract big international conferences of up to 2,000 delegates. Imagine what this will mean for our hotels and tourist businesses. Mostly conferences are carried out during the low season and their delegates are considered quality visitors that spend a considerable amount of money during their stay. Such projects will enhance Limassol’s image as a quality destination and will assist in overcoming seasonality.
Visa procedures should become easier and faster ... especially for the countries that are vital to Cyprus tourism Travel Trade Monthly: What is coming up for you in 2011? Tony Antoniou: Our aim in 2011 is to keep pushing to make projects, such as the above mentioned ones, a reality. In terms of promotion we will emphasise on the English, Russian and German markets. Additionally, we will continue our efforts to attract athletic, cultural and other events in Limassol. Such events attract hundreds of visitors from abroad to participate or watch them.
Travel Trade Monthly: Have you noticed any changes in client or visitor behaviour? Tony Antoniou: England is our main market, but numbers have been dropping, while the Russian market seems very promising. With regards to the visitors, I believe that the main change is that Limassol mainly became a destination for quality tourists. This is because a significant number of three star hotels and apartments have closed and were turned into luxury real estate projects, therefore most of the hotels in the market are five and four stars. Another significant change in terms of visitor behaviour is that they are interested in more than just the sun and sea.
Tony Antoniou
That is why we try to enrich the cultural calendar of Limassol with high quality events like the Jose Carreras concert. Additionally, the Cyprus Tourism Organisation has planned byzantine churches routes, cycling and wine routes for interested visitors. Such activities are memorable and significantly enrich the visitors’ experience.
Travel Trade Monthly: How is tourism in Cyprus faring? What changes could be made to improve the industry? Tony Antoniou: Our tourism industry is going through a challenging period. The government should make every effort to promote development in cooperation with the private sector in a faster and more efficient manner to assist in improving the quality of Cyprus as a tourist destination. Visa procedures should become easier and faster with the use of technology, especially for the countries that are vital to Cyprus tourism. Ways to increase connectivity should be studied because that is the number one reason to choose or drop a destination. There is a lot to be done both by the government and the private sector to upgrade our tourist product and give higher value to the visitor. Improving the industry should be considered by all an ongoing effort. n 23
Oman’s New Exhibition Centre Breaks Ground
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onstruction on Oman Convention and Exhibition Centre, Oman’s first events venue of an international standard, has formally commenced. The groundbreaking ceremony took place on January 2 at the site in Muscat. The centre will feature an auditorium with total seating capacity for 3,000 people, exhibition halls with 25,000m2 exhibition space and with the ability to seat 10,000 people in the first phase.
This facility will allow Oman to become a major new destination for conferences, exhibitions and other major business events The development will also have banquet halls, meeting spaces, a business park with 85,000m2 of office space, four hotels with a total of 1,000 rooms and a large shopping mall.
Oman International Exhibition Centre
Ahmed Bin Abdulnabi Macki, Minister of the National Economy of Oman, said the facility will have a major impact on the country’s economy. “This facility will allow Oman to become a major new destination for conferences, exhibitions and other major business events,” he said. “These will have a major impact on our economy in the future, creating many hundreds of jobs for Omanis and attracting hundreds of thousands of business travellers each year.”
India Travel Market - Mumbai Mumbai, India, February 4-6, 2011 (www.indiatravelmart.com) Travel trade show for inbound, outbound and domestic tourism.
Dr Rajiha Bint Abdul Ameer Bin Ali, Minister for Tourism of Oman, said the centre was part of Oman’s overall tourism strategy. “Over recent years, Oman has taken major strides forward in attracting tourists to our many leisure resorts and hotels,” he said. “Our strategy has always been to target the business sector too and this investment will provide us with an outstanding venue for conferences and exhibitions.” n
Eventopedia Amman, Jordan February 22-23, 2011 (www.eventsunlimited.com.jo) Conference covering the A to Z of events management, aimed at encouraging Jordan’s MICE market.
Food and Hospitality Expo Manama, Bahrain, February 8-10, 2011 (www.foodexpbh.com) Hospitality technology, systems and equipment, along with exhibitors from international food companies.
Gulfood Exhibition 2011 Dubai, UAE, February 27–March 2, 2011 (www.gulfood.com) International exhibition for the food, drink and hospitality markets.
Emitt Istanbul Istanbul, Turkey, February 10-13, 2011 (www.emittistanbul.com) Istanbul’s only international trade fair: focused on tourism in the Eastern Mediterranean.
ITB Berlin, Germany, March 9-13, 2011(www.messe-berlin.de) One of the world’s major travel and tourism exhibitions for all aspects of the travel industry.
Middle East Exclusive 2011 Dubai, UAE, February 20-22, 2011 (www.middleeastexclusive.com) Luxury brand and travel retail exhibition.
GIBTM Abu Dhabi, UAE, March 28-30, 2011 (www.gibtm.com) International event for the business travel and meetings industry in the Gulf and Middle East region.
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