Travel Trade Weekly Issue 228 by T.T.W. Travel Trade Weekly LTD

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CYPRUS! Monthly www.traveltradecyprus.travel

22 MARCH 2014

ISSUE 228

New USD272 Million Project on Palm Jumeirah

lFA Hotels & Resorts is adding another residential resort to its Palm Jumeirah portfolio.

The luxurious Marjan Island Resort & Spa has opened its doors on a private island off the coast of Ras Al Khaimah.

08 Air Serbia to Launch Daily Beirut Services Air Serbia has revealed that daily flights to Beirut will now begin from June 1.

16 IN THIS ISSUE MARKET UPDATE WEEKLY NEWS ACCOMMODATION AIR INTERNATIONAL WHO'S MOVED AGENT'S CORNER TRAVEL TALK RENDEZVOUS TRAVEL CHANNELS RENDEZVOUS NEWS & EVENTS

02 03 07 13 17 18 19 20 21 22 23 24

Marjan Island Resort & Spa Unveiled

MARKET UPDATE

TRAVEL TRADE PUBLICATIONS MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel COPY EDITOR Emily Millett

Abu Dhabi: Double-digit RevPAR Growth

Abu Dhabi recorded a 16 percent rise in RevPAR to USD123.37, TRI Hospitality Consulting’s HotStats report for January revealed.

SENIOR JOURNALIST Rita Kasziba

verage room rate (ARR) rose 7.6 percent to USD165.07, while occupancy climbed 5.4 percent to 74.7 percent. These results ultimately helped lead the destination to a 35.9 percent surge in profitability to USD86.88. As Peter Goddard, managing director, TRI Hospitality Consulting, noted, January is typi-

JOURNALIST Maria Kazeli PRESS Maria Demetriadou Pauline Shahabian DESIGN & LAYOUT Elena Stylianou

cally a strong month for Abu Dhabi with a series of prestigious events taking place across the emirate, and this year was no exception. Meanwhile, occupancy levels in Dubai stood at 86.3 percent and ARR increased 10.8 percent to USD402.15, boosting RevPAR by 9.5 percent to USD347.1 and driving profitability up 10.4 percent to USD302.94.

DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia, 1308, Cyprus Tel: +357 22 021607, Fax: +357 22 103607 WEBSITE www.traveltradeweekly.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel

MENA EXCHANGE RATES Accurate as of

21/03/2014 Currencies shown in red are fixed against the US Dollar

COUNTRY

CURRENCY

1USD=

UAE (AED)

Dirham

3.67

Egypt (EGP)

Pound

6.96

Saudi Arabia (SAR)

Riyal

3.75

Lebanon (LBP)

Pound

1,508.63

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Syria (SYP)

Pound

144.45

Kuwait (KWD)

Dinar

0.28

Qatar (QAR)

Riyal

3.64

Oman (OMR)

Rial

0.38

Tunisia (TND)

Dinar

1.58

Morocco (MAD)

Dirham

8.17

Iran (IRR)

Riyal

25,125.00

Yemen (YER)

Rial

214.86

Algeria (DZD)

Dinar

78.03

Libya (LYD)

Dinar

1.25

Marriott International: Positive Earnings in MEA Marriott International’s full year RevPAR earnings for the Middle East and Africa (MEA) region, excluding Egypt, increased 8.1 percent year-on-year for managed comparable units in 2013. These improvements have been driven by an average daily rate growth of 6.6 percent and a slight improvement in occupancy of 0.9 percent. “The hospitality industry in the region is full of opportunity at the moment and we are in a good position to capitalise on it,” asserted Alex Kyriakidis, president, MEA, Marriott International, noting that throughout 2013, the company has succeeded in expanding its footprint, and

its growing portfolio is reflecting positively in the results.

JW Marriott Marquis Hotel Dubai

Hyatt's Profit Doubles

yatt Hotels Corporation has reported a net income of USD32 million for the fourth quarter of 2013, compared to USD16 million registered in the same period of 2012. As Mark Hoplamazian, CEO, Hyatt Hotels Corporation, noted, positive demand trends were largely driven by the Americas, leading to continued rate improvement across the brands.

In Europe, Africa, the Middle East and Southwest Asia, adjusted earnings before interest, taxes, depreciation and amortisation decreased 85.7 percent, occupancy however increased 100 percent and average daily rate jumped 1.7 percent, leading to a RevPAR improvement of 3.3 percent. During the three-month period, the company launched 16 hotels, bringing the total openings for 2013 to 51 properties. 22 MARCH 2014

WEEKLY NEWS Al Ain Zoo and Al Areen Wildlife Park Exchange Animals Al Ain Zoo has successfully conducted an animal exchange with Al Areen Wildlife Park in Bahrain. The initiative focused on endangered species such as Dama gazelle, Arabian oryx, Scimitar-horned oryx, Arabian sand cat, Arabian wolves, African turtles, elands, wildebeest and ponies. The exchange was conducted over a period of four days with Al Ain Zoo welcoming 17 animals from Bahrain, and, in turn, arranging for 34 animals to be transported to the Kingdom. H.E. Ghanim Al Hajeri, director general, Zoo and Aquarium Public Institution, Al Ain, Al Ain Zoo, noted, “Al Ain Zoo’s collaboration with Al Areen Wildlife Park falls directly in line with our commitment to protect critically endangered species, ensuring the individuals that we house are genetically compatible.”

Animal Exchange

Abu Dhabi: 36 Percent Rise in Guest Numbers January saw guest arrivals at Abu Dhabi’s 149 hotels and hotels apartments jump 36 percent year-on-year to 276,970. Consequently, guest nights increased 26 percent to 855,651 leading to an average occupancy of 77 percent, up 10 percent on the same month in 2013. Meanwhile, average room rate rose two percent to AED462 (USD126). As H.E. Jasem Al Darmanki, deputy director general, Abu Dhabi Tourism & Culture Authority, explained, January reaped the benefits of the international holiday season and the hosting of numerous major events. “We have stretched our hotel guest target to 3.1 year million following 2013’s record breaking performance when we exceeded our hotel guest target and achieved our original goal of 2.8 million [for the current year],” added Al Darmaki.

22 MARCH 2014

Deyaar Development to Enter the Hospitality Sector Deyaar Development is expanding its portfolio beyond commercial and residential properties, to include hospitality projects with the launch of The Atria, located in the Business Bay district of Dubai featuring 350 serviced apartments and 219 residential units. With construction scheduled to begin this month, the company aims to complete the development in the first half of 2017. Speaking about the company’s growth strategy, Saeed Al Qatami, CEO, Deyaar Development, said, “We have earmarked a sizeable portion of our land bank to develop quality hospitality properties. Undoubtedly, care has been taken to ensure these plots are strategically located in areas such as Business Bay, Sheikh Zayed Road, and alongside the Sheikh Zayed Road. “Based on investor trends, Deyaar will look to sell some of these properties to a third-party operator, while a number of them will be retained as fully-owned properties in our hospitality portfolio,” added Al Qatami.

WEEKLY NEWS

OCEC Attracts Worldwide Interest The Oman Convention & Exhibition Centre (OCEC) is aiming to host significant world standard congresses once it opens for business in late 2016. Over the past months, site visits with leading medical, oil and gas, and science-related specialists have been conducted, and both the International Society of Urology and the Royal Australasian College of Surgeons have expressed interest in holding meetings in Oman. “Hosting these two congresses alone will attract more than 5,000 leading medical specialists [...],” pointed out Trevor McCartney, general manager, OCEC. “While Oman is now a serious player, these opportunities would not have been possible without the government’s vision to develop the world-class OCEC capable of hosting these types of numbers, and providing the highly technical demands required for such events.”

Shurooq Partners with US Chamber of Commerce The Sharjah Investment and Development Authority (Shurooq) and the US Chamber of Commerce have signed a memorandum of understanding aimed at encouraging, promoting and facilitating investment, trade, technical and economic cooperation, as well as the exchange of visits by delegations between the two destinations and their respective business communities. H.E. Marwan bin Jassim Al Sarkal, CEO, Shurooq, commented, “As an emirate, Sharjah has a great deal to offer American businesses looking to find a home base in the Middle East and our aim with this agreement is to create awareness about Sharjah’s extensive offering and unique advantages amongst the American business community.”

David Chavern, executive vice president, US Chamber of Commerce (left), and H.E. Marwan bin Jassim Al Sarkal

Oman Rail Project Picks up Pace

real family hospitality!

Work on Oman’s national rail network, which forms part of a wider rail system linking all the GCC countries, is picking up pace, with advanced planning now well underway, and construction due to begin in 2015. According to an economic update from the Oxford Business Group, the state-owned Oman National Railway Company has announced the opening of the pre-qualification tender to provide infrastructure and information technology systems for the initial stage of creation on the 2,244km network. The GCC rail network has been in development since 2008 when the project foresaw the building of a network running up to the Iraqi border and terminating in Muscat. Later however, the Omani government decided to run the line across the country to the Arabian Sea coast and then down to the Yemeni border.

22 MARCH 2014

Accommodation

New Shopping Mall in Dubai Majid Al Futtaim Properties is set to build a new shopping mall in the International Media Production Zone (IMPZ) in Dubai, with the completion of the project scheduled for 2015. As George Kostas, CEO, Majid Al Futtaim Properties, noted, the shopping mall forms part of the AED3 billion (USD816.8 million) investment programme which is aligned with the government’s plans for Expo 2020. “Footfall and sales at all our shopping malls in Dubai continues to grow steadily, and we believe there is strong demand for our integrated shopping experience in local communities such as IMPZ,” added Kostas. Majid Al Futtaim Properties’ investment strategy for the next five years include two new hotels, as well as enhancements to Mall of the Emirates and Deira City Centre shopping malls.

Icon IHG F&B Ad.pdf

3/6/14

4:13 PM

Emaar Launches BLVD Crescent Emaar Properties has unveiled its luxury apartments at BLVD Crescent, a new contemporary residential development in the heart of Downtown Dubai. Featuring over 300 residential units, the project comprises two towers of 39 and 21 storeys which are connected by a podium with an infinity pool that opens onto expansive views of the city. As Ahmad Al Matrooshi, managing director, Emaar Properties, noted, Downtown Dubai is already home to some of the world’s most spectacularly designed residences and commercial towers, and BLVD Crescent will further raise the benchmark on design, architecture, and engineering. Emaar Properties launched the project simultaneously in four cities, including Dubai, Abu Dhabi, Almaty and Shanghai. BLVD Crescent

INTERCONTINENTAL MUSCAT

CROWNE PLAZA DUQM

With five venues to choose from, including our award winning Trader Vic’s to Mediterranean Tomato, from spicy Mexican Señor Pico to the lively British style Al Ghazal Pub and Musandam Café & Terrace restaurant also offers breakfast, lunch and dinner buffet and à la carte menu.

Indulge your epicurean cravings with our extensive selection of delicacies. Enjoy the international buffet and authentic local cuisine in our all day restaurant, Al Souq. Dine at the Al Safi Restaurant for a taste of seafood, enjoy a refreshing drink and a snack at The Frontier Restaurant or relax with our 24-hour room services.

CROWNE PLAZA MUSCAT

CROWNE PLAZA SALALAH

Unwind in one of our award winning restaurants and bars offering a choice for every occasion: Shiraz Persian cuisine, Duke’s Bar traditional English Style Pub, Tropicana International all day dining restaurant, Come Prima an Italian experience, The Edge cliff top dining venue and a lively Pool Bar.

Enjoy sumptuous themed buffets at the Dolphin Beach Restaurant or join the Arabic singers and disco nights at Al-Luban Nightclub. Relax at the Al-Khareef Pub, a homey space with nightly live entertainment, dine al fresco on the Arabic-style terrace of Darbat restaurant or sip cocktails at the Splash Pool Bar.

CROWNE PLAZA SOHAR

HOLIDAY INN MUSCAT AL SEEB

Our expert Chefs deliver the finest cuisine at Crowne Plaza Sohar. Enjoy the delights of The Restaurant’s Buffet Theme Nights and the à la carte menu at the Mediterranean with its authentic Southern European dishes, or just relax and have fun at The Patisserie, The Bar or The Sports Bar.

Set amidst a picturesque landscape, Holiday Inn Muscat Al Seeb exudes serenity, comfort and convenience. The hotel offers dining venues that take guests on a sumptuous culinary journey serving Mediterranean and International cuisines.

For more information, please call the hotels directly on the following numbers: InterContinental Muscat +968 2468 0000. Crowne Plaza Muscat +968 2466 0660. Crowne Plaza Sohar +968 2685 0850. Crowne Plaza Salalah +968 2323 8000. Crowne Plaza Duqm +968 2521 4444. Holiday Inn Muscat Al Seeb +968 9444 9606.

22 MARCH 2014

WEEKLY NEWS

Hertz Rolls Out New Global Locations The Hertz Corporation has rolled out hundreds of new global locations as part of a worldwide rebranding exercise to help drive growth. Over the past two years the company has fully remodelled and updated the format of 400 international flagship locations, giving them a high-tech makeover and including value-added features and conveniences, in a bid to create an unparalleled experience for customers. The car rental group has also added Arabic speaking staff at its London Heathrow and Munich Airport locations, as a further service enhancement for its Middle Eastern clients. “The Middle East is a very important outbound market for Hertz, and our newly revamped international locations will be very popular for any traveller from the region that is looking for the easiest and fastest car-rental options when travelling overseas,” said Elyes Mrad, vice president, sales and marketing, Hertz International.

USD40 Billion Invested in Gulf Airports The Arabian Gulf states are pumping billions of dollars into airport infrastructure developments. The International Air Transport Association (IATA) anticipates that USD40 billion is to be invested in airport infrastructure in the area, at a time when passenger traffic in the Middle East is set continue to increase at a compound annual growth rate of 6.3 percent. According to Tony Tyler, director general, IATA, the fact that the Middle East is expected to deliver such strong growth is not surprising, as governments in the region recognise the value of aviation connectivity to drive global trade and development. Airport enhancements and associated challenges will come under the spotlight at the Airport Show, set to take place in Dubai in May.

Midfield Terminal - Abu Dhabi International Airport

Air Freight Makes Strong Start January performance data showed a strong increase in air freight growth compared to the same month in 2013, according to the International Air Transport Association (IATA). Global freight tonne kilometres (FTKs) rose 4.5 percent year-on-year in the month under review. Growth was solid across all regions, however Middle Eastern carriers in particular exhibited the largest boost of 10.7 percent. European airlines continued to benefit from economic recovery, posting a six percent surge, while carriers based in the Asia Pacific region, which account for nearly 40 percent of the global air freight market, reported a 3.8 percent incline. “This positive start to the year [sets] an upbeat tone for the World Cargo Symposium. The key objective for this year must be for cargo airlines, shippers and freight forwarders to seize opportunities to improve the industry’s value proposition,” commented Tony Tyler, director general, IATA.

22 MARCH 2014

Accommodation

WEEKLY NEWS

Paramount Hotels & Resorts Outlines Expansion Plans

Oryx Rotana Doha: Dinner in the Dark

Paramount Hotels & Resorts plans to significantly expand its portfolio over the coming years. As Thomas van Vliet, CEO, Paramount Hotels & Resorts, explained, DAMAC Towers by Paramount Hotels & Resorts in Dubai is on schedule to open by the end of 2016, and work is underway on Paramount Hotel Jumeirah Waterfront Dubai as well as on DAMAC Villas by Paramount Hotels & Resort. Besides the already announced DAMAC Towers by Paramount Hotels & Resorts in Riyadh, the company is also looking to enter Abu Dhabi, Doha and Muscat. In addition, contracts have been signed for hotels in a number of Asian destinations, and discussions are ongoing to manage hotels in Vietnam, Thailand, Malaysia and South Korea, while future plans include projects in India, the Maldives, China, Russia, Turkey, UK, Spain, US, the Caribbean countries and Brazil.

Oryx Rotana Doha organised an event under the theme, ‘Visionary Experience… Blindfolded: Dinner in the Dark’, offering guests the chance to enjoy a three-course gourmet meal in complete darkness. Diners were blindfolded and served a variety of dishes to raise awareness for ORBIS, the organisation dedicated to preserving and restoring eyesight in communities across the world. The concept behind the initiative was that by eating without sight, all other senses are heightened, bringing the different tastes, textures and smells to the forefront. According to Kevork Deldelian, general manager, Oryx Rotana Doha, the special dinner was a fun, educational and memorable event. Allan Thompson, director, external relations, ORBIS, added, “Reactions to ‘Dinner in the Dark’ are truly powerful because people often do not realise the daily obstacles of living with low to no vision.”

DAMAC Towers by Paramount Hotels & Resorts

Four Points by Sheraton Sheikh Zayed Road Targets Connected Travellers Four Points by Sheraton Sheikh Zayed Road aims to engage existing and potential guests by utilising social media. “We will be aggressively promoting our one-, two-, and three-bedroom apartments which feature spacious and comfortable leather furnished living rooms and dining areas. The apartments sit between the 20th and 40th floors, [boasting] uninterrupted views of either Sheikh Zayed Road or the Jumeirah coastline,” explained Aqsa Yahya, complex public relations manager, Four Points by Sheraton Sheikh Zayed Road, Four Points by Sheraton Downtown Dubai, adding that its strategic location enables the hotel to attract leisure and business travellers alike.

22 MARCH 2014

WEEKLY NEWS

Accommodation

Elaf Group Plans a New Hotel in Mecca Looking to play a part in the continued growth of the religious tourism segment in Saudi Arabia, Elaf Group has leased a new hotel in Mecca only 1.8km away from the Masjid Al Haram Holy Mosque. The 275-room Elaf Al Salam is expected to enjoy healthy occupancy levels during the religious pilgrim seasons, and aims to combine luxury and grandeur with high quality services and amenities. “The city of Mecca continues to enjoy business stability, further reinforced by the vibrant religious tourism segment as more and more tourists come for their annual Hajj and Umrah pilgrimage,“ commented Ziyad Bin Mahfouz, CEO, Elaf Group. “Rest assured that we are also looking at adding hundreds of new rooms to meet this demand. As such, our new hotel, Elaf Al Salam will provide these pilgrims with a comfortable and secure stay,” added Bin Mahfouz.

Royal Rose Abu Dhabi Unveiled City Seasons Hotels has celebrated the soft opening of Royal Rose Abu Dhabi, its flagship hotel in the UAE capital. The 19-storey property features 355 rooms and suites, state-of-the-art meeting rooms, various dining outlets, a fully equipped health club, swimming pool and a fullservice spa. Situated in the business district of the emirati capital, the hotel is an ideal base for both business and leisure travellers. As Mohammed Al Aamri, managing director, City Seasons Hotels, noted, the launch of Royal Rose Abu Dhabi marks another successful step toward the company’s growth plans in the country and the region. “Expanding the footprint of City Seasons Hotels has always been our objective so we look forward to the growth this year and onwards,” added Al Aamri.

Royal Rose Abu Dhabi

New USD272 Million Project on Palm Jumeirah lFA Hotels & Resorts is adding another residential resort to its Palm Jumeirah portfolio. Comprising 300 units, The 8 development is located on the west crescent, and is valued at more than AED1 billion (USD272 million). The mixed-use project will also offer watersport rentals, a gym, tennis courts, a signature beachfront restaurant, beach cabanas, barbeque and event areas, as well as a children’s area and family pool. “When owners walk into The 8, we want it to feel as much like a modern art gallery as it does an apartment. […] We are creating a distinguished address that those with a love of fine materials and aesthetically pleasing design will want to call home,” stressed Khaled Esbaitah, CEO, IFA Hotels & Resorts.

22 MARCH 2014

WEEKLY NEWS

Accommodation

Crowne Plaza Amman Reveals Renovated Rooms Crowne Plaza Amman has completed the renovation of 279 units, including four royal suites and 15 executive suites. Aiming to fuse contemporary chic style with classic luxury, the hotel’s spacious and well-appointed accommodations are now furnished to meet high standards. Besides significant improvements to the structure of the guest floors, LCD television sets have now been installed and original paintings have been placed on the walls. In addition, guests can also enjoy the comfort of new therapeutic mattresses, custom duvets and a choice of pillows. To celebrate the culmination of the project, Crowne Plaza Amman organised a cocktail reception where attendees were given the opportunity to have a first hand glimpse of the freshly renovated units.

Riyadh Marriott Hotel Tranformed Marriott International has relaunched its landmark property, Riyadh Marriott Hotel, following an extensive, one-and-half-year brand refresh. The refurbishment covered 418 guestrooms incorporating modern furnishings with a contemporary look; smart lighting and high-tech facilities. Additional new features and amenities include the Atrium Café and a newly-designed executive lounge for dining, relaxing and working with a skyline view of the city of Riyadh. The project also features one of Marriott International’s signature innovations, namely the Great Room lobby experience, which is being rolled out across all hotels in the region and aims to provide an area where guests can socialise, unwind, work or dine.

Riyadh Marriott Hotel

Steigenberger Hotel Group to Launch InterCityHotel in Dubai Steigenberger Hotel Group has set its sights on the UAE and plans to open the first InterCityHotel in Dubai by November 2016. Located in the heart of the new Culture Village quarter, construction works on InterCityHotel Culture Village are scheduled to begin this June. Offering access to a plethora of leisure and entertainment facilities, the property will feature 150 double rooms and 54 serviced apartments along with various food and beverage outlets, a 250m2 conference centre and a spa area. “The Middle East represents the next stage in our expansion strategy. The hotel we are planning in Dubai will establish us in a new market and enable us to pursue ongoing global growth,” commented Puneet Chhatwal, CEO, Steigenberger Hotel Group, who described InterCityHotel as the perfect brand for customers and investors alike.

22 MARCH 2014

Accommodation

Kempinski to Grow Across MENA Currently operating 75 hotels in 32 countries, Kempinski is to launch 12 properties this year, three of which are planned for the MENA region. Having soft-opened on March 2, Burj Rafal Kempinski Riyadh is the luxury hotel group’s first project in Saudi Arabia. The 349-key offering is located within the city’s highest vertical compound which includes serviced apartments, offices and state-of-the-art business facilities. Royal Maxim Palace Kempinski will feature 247 rooms and suites, and aims to bring the highest level of luxury service to New Cairo when it opens in the last quarter of the year. Lastly, set on the coastline of Lebanon just outside Beirut, Summerland Resort Kempinski will boast 153 rooms and suites, two restaurants and various bars, as well as conference facilities.

WEEKLY NEWS

Marjan Island Resort & Spa Unveiled The luxurious Marjan Island Resort & Spa has opened its doors on a private island off the coast of Ras Al Khaimah. “This resort is a one-of-a-kind, offering families a complete immersion into an authentic, intimate Arabian experience soaking up the culture, hospitality, tranquillity and stunning location,” commented Roger Tannous, general manager, Marjan Island Resort & Spa. Boasting 301 rooms and suites, the property exudes palatial grandeur and adds a true family destination to the emirate’s offerings. Besides a range of facilities and activities for guests of all ages, visitors can also discover a variety of dining outlets, an extensive holistic wellness spa with gym and indoor swimming pool, and a large ballroom, business centre and a boardrooms with breakout rooms are also available. Marjan Island Resort & Spa

ECAir

First-class shopping in a central location, Sheraton Dubai Mall of the Emirates Hotel Directly connected to Dubai’s premier shopping destination - the Mall of the Emirates, the Sheraton offers comfortable suites in a prime location. Combine business with leisure and book our amazing family suite offers including sumptious breakfast buffet and Wii/PlayStation entertainment systems for kids. For more information and reservations please call +971 4 377 2005 or visit sheraton.com/dubaimalloftheemirates

©2013 Starwood Hotels & Resorts Worldwide, Inc. All Rights Reserved. Preferred Guest, SPG, Sheraton and their logos are the trademarks of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates. For full terms and conditions, visit sheraton.com/dubaimalloftheemirates

22 MARCH 2014

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4/3/14 12:15 PM

WEEKLY NEWS

Accommodation

Tilal Liwa Hotel Participates in UAE Green Festival Tilal Liwa Hotel, a secluded hideaway leisure resort perched on the edge of Rub Al Khalil Desert in Abu Dhabi’s Empty Quarter, is taking part in the UAE Green Festival, a countrywide celebration aiming to educate people across the seven emirates about a new way of life that can be achieved in an enjoyable way. Between March 16 to April 16 the property will be recognised as a ‘Green Stay’ resort, with staff and guests adopting various ecofriendly elements in the facilities, including green menus, green tours, green services, green amenities and more. Ayman Ashor, general manager, Tilal Liwa Hotel, remarked, “We are excited to participate in this festival and we are already preparing different sustainable practices and activities to support the festival. Our green packages will ensure that our guests will be part of this initiative that intends to provide residents and visitors a better quality of life by protecting and preserving our Mother Earth.” The Green Festival will also provide government bodies and private entities with a platform for knowledge exchange and discussion of issues related to sustainable development.

Major Renovation at Sheraton Doha Resort & Convention Hotel Katara Hospitality announced that a major renovation and refurbishment of Sheraton Doha Resort & Convention Hotel commenced on March 5. The project will see the full renovation of all guest rooms, public areas, recreation facilities and conference and meetings spaces. The food and beverage offerings will also be enhanced. Dafna Hall will remain in operation until April 4, and events currently booked at the venue will be hosted as planned. Upon reopening, Katara Hospitality aims to introduce a property which will reflect the synergy between the striking 1970s architecture of one of Doha’s most recognised landmarks, with all the style and functionality that is expected of a leading 21st century luxury hotel.

Sheraton Doha Resort & Convention Hotel

Tilal Liwa Hotel

Hilton Worldwide Enters Al Ahsa Hilton Worldwide is set to add the city of Al Ahsa to its Saudi Arabian portfolio, following an agreement with Al Jazeera Group. The 180-room Hilton Al Ahsa, Saudi Arabia is expected to open in 2016 and will be located in the downtown area of the city in a district surrounded by a growing number of residential, retail and commercial developments. The hotel’s location is in close proximity to Al Ahsa Regional Airport. Featuring a wide variety of restaurants and lounges, the property will also boast a wealth of conference and event facilities such as a large multi-function room, two boardrooms, four meeting rooms and a business centre. Leisure amenities will include an outdoor pool as well as a separate male and female health club and spa. Rudi Jagersbacher, president, Middle East and Africa, Hilton Worldwide, commented that Saudi Arabia is an integral part of the company’s portfolio. “We have the right partner, the right location and the right property to add value and presence to the Al Ahsa landscape and to the character of the city,” added Jagersbacher.

22 MARCH 2014

Air

WEEKLY NEWS

Qatar Airways to Improve Southern Africa Services

Blyde River Canyon, Johannesburg

Oman Air Codeshares with SriLankan Airlines Oman Air signed a new codeshare agreement with SriLankan Airlines, the national carrier of Sri Lanka, aiming to offer even greater choice and convenience for customers of both airlines. The deal, which came into effect on January 23, allows Oman Air customers to book seats on SriLankan Airlines from Muscat to Singapore, Male, and China via Colombo. In turn, customers of the Asian carrier will be able to book onto Oman Air’s flights from Colombo to Zurich via the Omani capital. Kapila Chandrasena, CEO, SriLankan Airlines, said that the two carriers have had a long history of cooperation since the signing of the bilateral air services agreement between their respective countries in 1981. “The present partnership will serve to boost tourism and trade,” emphasised Chandrasena..

22 MARCH 2014

Qatar Airways is significantly enhancing operations to South Africa by increasing weekly frequencies to Johannesburg and deploying new Boeing 787 Dreamliner aircraft. From May 1 three flights per week will be added to the current daily schedule to Johannesburg, bringing the total frequency on the route to 10 services each week. To coincide with the start of the additional operations, Qatar Airways will also be introducing the state-of-the art Boeing 787 Dreamliner on all movements to South Africa offering an enhanced travel experience to its passengers flying from Cape Town and Johannesburg, as well as from Maputo, Mozambique. “Our 787 Dreamliners give passengers a superb onboard experience with specially designed interiors, spacious cabins and custom-made seats in both business and economy class. This, along with an advanced entertainment system featuring the world’s first ‘dual-screen’ interface, and communication systems including onboard Wi-Fi for all passengers, enables us to offer an exciting and unique product for passengers travelling from Southern Africa,” remarked Akbar Al Baker, CEO, Qatar Airways.

Falcon Aviation Opens Embraer Service Centre Falcon Aviation Services officially launched its newly-constructed 32,000m² authorised Embraer Service Centre at Al Bateen Executive Airport in Abu Dhabi, making it one of the largest executive maintenance, repair, and operations facility in the Middle East. “Over the last three years we have steadily increased our base maintenance capabilities from a P1 & L1 (six month inspection) up to and including an L8 & P8 (48 month inspection), whilst providing a 24/7 Aircraft on Ground hotline to support our customers and Embraer,” said Jason Martin, service centre director and customer support, Falcon Aviation Services. The service facility features workshops, logistics facilities, an air-conditioned hangar and an undercover wash bay, which supports aircraft washing and detailing. The first floor consists of an environmentally controlled parts warehouse, training facilities, quality compliance and safety department and management offices. Falcon Aviation Services

WEEKLY NEWS

Air

Royal Jordanian Airlines Steps up Kuwait Frequency

Royal Jordanian Airlines

Qatar Airways Adds New UAE Flights Qatar Airways continues its expansion in the region with the introduction of new services from Doha to Sharjah International Airport and Al Maktoum International Airport at Dubai World Central (DWC). Passengers now benefit from three daily services to Sharjah and two flights per day to DWC, all operated by Airbus A320 aircraft. Akbar Al Baker, CEO, Qatar Airways, commented, “As one of our closest neighbours in the Gulf, it is of key importance to offer excellent and frequent air travel connections to the UAE, and the location of both airports relative to our network will afford travellers an even wider variety of options.”

In response to the growing demand for traffic between Amman and Kuwait, Royal Jordanian Airlines (RJ) plans to increase the frequency of its operations to the Kuwaiti capital. Effective from this April, the airline will offer 14 weekly or two daily flights, instead of 10 weekly services, while during the summer peak season starting June, passengers will have the opportunity to choose from three daily options. According to Basel Kilani, president, media and communications, RJ, Kuwait has established itself as one of the most active stations on the airline’s network as cooperation between the two countries continue to grow. As a result, traffic between Kuwait and Amman remains on the rise, with officials, businessmen, students, as well as leisure-seeking individuals, frequently flying between the destinations. Kilani added that RJ provides an extensive travel network via Amman to Europe, the US, Canada and North Africa.

Etihad Airways Goes Daily to Chengdu Starting March 30, Etihad Airways will increase the frequency of its Abu Dhabi – Chengdu service from five-flights-a-week to daily. Since its launch in December 2011, the route has proved highly popular, with demand increasing 25 percent in 2013 compared to 2012 levels. “With consistent double-digit growth in passenger and cargo volumes, Chengdu represents a great opportunity,” highlighted James Hogan, president, Etihad Aviation Group, adding that operating a daily service will provide even more convenient services to Abu Dhabi as well as key markets in the GCC, Middle East, North Africa and Europe. In addition, the expanded service is set to further stimulate economic growth between China and the UAE. The Abu Dhabi-based airline will deploy a two-class Airbus A330-200 aircraft with 22 business class and 240 economy class seats.

Etihad Airways

22 MARCH 2014

Air

WEEKLY NEWS

Etihad Aviation Group Unveiled

Etihad Airways

Qatar Airways Heading to Haneda Qatar Airways has announced that it will begin nonstop daily flights to Tokyo’s Haneda International Airport commencing on June 18. Following Osaka and Tokyo Narita International Airport, the new route marks the airline’s third destination in Japan, and will be operated from Doha using a Boeing 787 Dreamliner. Commenting on the launch, Akbar Al Baker, CEO, Qatar Airways, said, “The airline has pursued aggressive growth in the Asian market to cater to the demand of our business and leisure passengers. Haneda is a key gateway into the city of Tokyo that will offer passengers a second option to arrive into, making it more convenient.” Haneda International Airport is one of the two major hubs serving the Greater Tokyo area and in 2012 it was the second busiest airport in Asia with more than 66 million passengers.

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Etihad Airways has officially transitioned from a single entity airline into a wider global umbrella company, with the recent launch of Etihad Aviation Group. The new configuration will be led by James Hogan as group president and CEO, while a chief operating officer position has been created at Etihad Airways to oversee the day-to-day running of the core airline. A key element in the business is the establishment of Hala Group, which combines the resources of Hala Travel Management, Hala Abu Dhabi destination management, Etihad Holidays, and other major start-up initiatives such as a new global loyalty company. Hala Group was formed to further drive commercial value for Etihad Airways, for Abu Dhabi and for the airline’s equity alliance partners.

Emirates Launches Boston Route Boston became Emirates’ eighth US destination when the airline began nonstop daily flights between Dubai and the American city on March 10. “From the moment we first announced plans to connect Massachusetts to our global network, we have received a strong and positive response from travellers and our business customers, not only in the US, but also in our home market of the UAE, and other major cities in Asia, Africa and the Middle East,” said Tim Clark, president, Emirates. The inaugural Boeing 777-200LR service carried passengers from the UAE and 39 other destinations, illustrating the reach of the carrier’s global network.

VIP Delegation Departing Dubai

WEEKLY NEWS

Air

Air Serbia to Launch Daily Beirut Services

Air Serbia

Oman Air Selects GSA for Turkey Katera Tourism Investment Group has been appointed as Oman Air’s general sales agent (GSA) in Turkey. The deal, which follows the signing of a codeshare agreement with Turkish Airlines in 2013, means that the group will take responsibility for offline sales in the Turkish market. As Abdulrazaq Alraisi, chief commercial officer, Oman Air, pinpointed the airline hopes to see sales take off in this large and competitive market. “We believe that Oman Air and Katera Tourism’s business relation will assist in excelling the commercial goal and yet will exploit future opportunities in the Turkish market” added Alraisi. Katera Tourism Investment Group’s range of services include working with all types of domestic and international travel organisations, supporting MICE and destination management company activities, and event management.

Air Serbia has revealed that daily flights to Beirut will now begin from June 1. According to a statement from the airline, the delay was due to regulatory requirements and formalities that needed to be completed prior to the commencement of new services. The original announcement was made in August 2013 following the rebranding and renaming of Jat Airways to Air Serbia, which included an enhanced flight network and codesharing with Etihad Airways and airberlin. New destinations publicised at that time were Abu Dhabi, Banja Luka, Beirut, Bucharest, Budapest, Cairo, Kiev, Ljubljana, Prague, Sofia, Varna, and Warsaw.

Germania Halts Flights to Kurdistan Germania has suspended its operations from Germany and Sweden to Northern Iraq until further notice. The decision affects the carrier’s services from Dusseldorf, Munich and Stockholm to Erbil and Sulaymaniyah, and vice versa. In a statement from the airline, Germania cited the unilateral and instant revocation of air traffic rights on these routes by the Iraqi Civil Aviation Authority (ICAA) as the main reason behind the decision, stressing that the airline meets all the requirements for the execution of services according to the bilateral agreements between Iraq and Germany, as well as Sweden. Together with German and Swedish authorities, Germania is in talks with ICAA to relaunch the flights at the next possible date.

Astra Airlines Links Athens with Erbil Astra Airlines’ inaugural flight from Athens to Erbil, Iraq is set to depart from Athens International Airport on April 3. Yannis Zlatanis, chairman, Astra Airlines, stated, “We strongly believe that we are going to cover a significant gap in strengthening the two countries cooperation. The outlook is excellent, and we will continue the good work on developing new markets, in line with our beliefs and corporate principles.” The Thessaloniki-based airline will operate direct flights twice per week.

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International

Dusit Announces New Hot Springs Resort Dusit Fudu Hotels and Resorts has signed an agreement with Guangzhou Siborui Hotel Company to manage a hot springs resort in Conghua, Guangzhou. Consisting of 133 villas and guestrooms, Dusit Devarana Hot Springs & Spa will be the first internationally-branded lifestyle and hot springs luxury resort located in the Chinese city. Scheduled to open in the last quarter of the year, all villas at the property boast private hot springs pools set against a tranquil and picturesque landscape. Facilities include all-day dining, a Chinese restaurant, lobby lounge, gym, billiards rooms and an indoor hot springs swimming pool. Dusit Fudu Hotels and Resorts was formed to bring the Dusit International brands to the Chinese market.

22 MARCH 2014

WEEKLY NEWS

AVANI Portfolio in Malaysia Broadened AVANI Hotels & Resorts has added its fifth property, AVANI Sepang Goldcoast Resort, in Malaysia. Located a 45-minute drive from Kuala Lumpur International Airport, the coastal resort opened under the AVANI Hotels & Resorts flag following the completion of the first of two phases of a MYR15 million (USD4.6 million) refurbishment programme. Facilities include five restaurants and two bars, a spa and a ballroom. Dillip Rajakarier, CEO, Minor Hotel Group, AVANI Hotels & Resortsâ&#x20AC;&#x2122; parent company, commented that the resort will be joined later on this year by several more rebranded properties, with the first newbuild portfolio additions to follow in 2015.

AVANI Sepang Goldcoast Resort

WHO'S MOVED

Andrea Greybanks Andrea Greybanks has assumed the position of director of sales and marketing at Jumeirah Emirates Towers in Abu Dhabi. Building on her strong track record in luxury sales, Greybanks has been tasked with driving the commercial team which comprises sales, marketing, public relations, revenue man-

agement and events. She is also responsible for the commercial strategy of the entire complex. With over 15 years of experience in the hospitality sector, Greybanks joins Jumeirah Group from Raffles Singapore where she was in charge of sales, marketing, public relations and revenue.

Roddy Gordon Roddy Gordon has returned to the Hyatt family after taking on the titles as director of sales and marketing at Grand Hyatt Dubai and area director of sales and marketing for Hyatt Corporation’s hotels in Dubai. A sales and marketing professional with more than 24 years of experience in the industry, Gordon has a strong focus on the luxury hotel and services sector. With extensive knowledge in the global and Middle Eastern luxury, corporate,

MICE and leisure markets, he brings a wealth of expertise to the roles. Gordon started his career in the UAE as the pre-opening director of marketing at Grand Hyatt Dubai, and he has also gained experience within the group across various geographical markets, successfully working his way up to hold senior roles in both marketing and sales functions. Most recently he served as director of marketing at Rosewood Abu Dhabi.

Ahmed Samir Ahmed Samir has been named director of sales for Amadeus Egypt. In his new role, he will manage Amadeus’ sales in the country, with the aim of accelerating growth, best practice and high service levels in the market. Samir has more than 19 years

industry of experience. Prior to joining Amadeus, he spent four years with Nokia North Africa as senior business manager. He also ran the application solutions sales with Oracle’s Egypt-based operations, and Hewlett-Packard’s consulting and integration services.

Geoff Ballotti Geoff Ballotti will succeed Eric Danzinger as the new hotel division president and CEO at Wyndham Worldwide, effective from March 28. Ballotti joined the company in 2008 as president and CEO of Wyndham Exchange & Rentals, a global leader in timeshare exchange and professionally managed vacation rentals. Prior to joining Wyndham Worldwide, he spent 20 years in various leadership roles at

Starwood Hotels & Resorts Worldwide. During this time, he served as president of the North America division where he led a portfolio of 450 hotels with 65,000 associates. His previous positions also include real estate development, call centre and travel distribution management, marketing, sales, and regional multi-brand managed and franchised hotel and hospitality operations throughout North America and Europe.

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AGENT'S CORNER

AGENT’S INSIGHT NAME: Ayman Reda POSITION: Chairman COMPANY: Maxim Tours & Travel Egypt LOCATION: Egypt WEB: www.maxim-tours.com

Who are you? Established in 2006, Maxim Tours & Travel Egypt is a member of the Egyptian Travel Agent Association to ensure financial security. We are experts in a wide selection of tourism services that are available in Egypt, as well as many nearby countries like Jordan, Syria and Turkey and our services include cultural, recreation, curative, religious, sports, safari tourism as well as quick trips and shore excursions, Nile cruises, tours with special equipment, entertainment programmes, and festival, conference and exhibition arrangements. What is your favourite thing about working in the travel industry? My favourite thing is to make people happy and keep them safe in a different country. When is the best time to visit Egypt? From January until April is the best time to visit Egypt, as it is a sunny warm winter. Where would you like to travel to for your next holiday? To the Maldives. Why should people come to you for travel advice? Maxim Tours & Travel Egypt offers high quality services tailored to suit all tourists’ needs and interests. Our slogan is ‘quality is our top priority’. Our staff consists of experienced travel industry professionals and very enthusiastic about the services they promote and offer.

Maxim Tours

22 MARCH 2014

Travelport: Content Agreement with MEA Travelport has announced the renewal of its global full content agreement with Middle East Airlines (MEA), the national flag-carrier of Lebanon. Effective immediately, the agreement provides Travelportconnected agents worldwide with access to the Lebanese airline’s full content including its web fares. Commenting on the benefits of the newly signed partnership, Nizar Khoury, head of commercial, Middle East Airlines, remarked, “Travelport’s extensive, worldwide travel agency network complements our ambitious growth plans, making them a valued partner and

important distribution channel. We look forward to continuing to working closely with them as we take our business to the next level.” The new deal reinforces Travelport’s continued investment and long-term commitment to the Middle Eastern country, where the distribution services and e-commerce provider set up an office in 2012 in order to closely manage and support the airlines and distributors in the fast growing Levant region. This news comes on the back of the company’s announcement in 2013 of the renewal of its distributor contract with Gate 7 for Travelport in Lebanon.

travel talk is your space

TRAVEL TALK Ramzy Faris

Iftikhar Hamdani

General manager, Majestic Hotel Tower Dubai.

General manager, Ramada Hotel and Suites Ajman.

“There is a general trend towards eco-friendly and sustainable practices and [participating in the UAE Green Festival] is a wonderful opportunity for us to start having a greener vision for our hotel. This festival helped us put in place green practices that will be continued even after the festival ends.”

“Our hotel is a proud supporter of the UAE Green Festival, as this is an excellent venue to address the environmental and waste management concerns in various fields, especially in the hospitality sector. We are very keen to share our knowledge and initiatives, and together, we aim to create a big impact on the preservation of the natural wonders of all the emirates.”

Mohamed Fekry

Alessandro Redaelli

General manager, Concorde Hotel Fujairah.

General manager, Kempinski Hotel & Residences Palm Jumeirah.

“I am pleased to extend my gratitude to TripAdvisor and to all our guests who took the time to post reviews about their experience in our hotel. [The Best Bargain Hotel of the UAE] award is our second accolade from TripAdvisor as in 2013 we also received the Certificate of Excellence Award. Recognitions like these encourage us to maintain our excellent service and facilities, and provide the best value for money and top-quality hospitality.”

“We expect this year to be another successful and profitable year for the hotel sector in Dubai. We are already experiencing high occupancy, especially at Kempinski Hotel & Residences Palm Jumeirah which is a property that is unique in size […]. We offer unmatched space where the whole family can stay together without having to worry about connecting rooms. We expect the success to continue with the vast developments the city is making.”

TRAVEL TALK is your space – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, and observations to editorial@traveltradeweekly.travel

22 MARCH 2014

RENDEZVOUS

Q & A with

Tarek Aouini

Beckoning from Sheikh Zayed Road, Emirates Grand Hotel is conveniently located in the heart of Dubai’s business and commercial district. Here, Tarek Aouini, hotel manager, Emirates Grand Hotel, talks about growing competition and the advantages and disadvantages of being an independent hotel.

Travel Trade Weekly: As the new hotel manager of Emirates Grand Hotel, what are your main priorities at the moment?

Tarek Aouini Hotel manager, Emirates Grand Hotel

Tarek Aouini: My priorities right now include establishing the brand as the preferred hotel for both leisure and corporate travellers, and highlighting our strategic location and its accessibility to the main business hubs and the Dubai metro. It is also a dry hotel with a family-friendly ambiance and atmosphere, making it ideal for families, especially from the region. I also aim to maintain the high quality of services for guests, and strengthen the management team and staff of the hotel. Travel Trade Weekly: What kind of plans do you have in place in order to best utilise the hotel’s location and attract even more business? Tarek Aouini: Our hotel provides great value for money; it is an affordable and convenient accommodation. Right now, we are beefing up our food and beverage portfolio so we can offer more dining options for internal and external guests. We also plan to promote our excellent facilities like the gym and the spa for those who are looking for fitness activities and relaxation after a busy conference, a tiresome day at work, or a full day of sightseeing. We also aim to strengthen our relationship with tour operators and destination management companies, to position the hotel as the preferred accommodation in the heart of Dubai, which provides true Arabian hospitality. Travel Trade Weekly: Dubai’s recent selec22 MARCH 2014

Tarek Aouini: The hospitality sector is expected to benefit from Expo 2020; it has a direct correlation – more guests, more rooms. The competition in the market will be tighter and every property will take a part in this by offering better rates and services. Travel Trade Weekly: Please tell us about your plans for the coming months.

tion as the host nation for Expo 2020 is set to significantly enhance the destination’s tourism sector. What are your expectations? How do you think this event will help achieve Dubai’s goal of attracting 20 million visitors by 2020? Tarek Aouini: Dubai has already established its place in the world travel map. International travel blogs and publications have listed Dubai as one of the must-see places on Earth. Being selected as the host for Expo 2020 has further [strengthened] this status. Dubai will expect more attractions for visitors and more hotels in the pipeline. Even the other emirates are adding up on room inventory. There is also a possibility of having a more relaxed visa application for UAE visitors in the years leading to Expo 2020. Travel Trade Weekly: What role will the hotel play in the lead-up to Expo 2020?

Tarek Aouini: We will be participating in the Arabian Travel Market under the Dubai Department of Tourism and Commerce Marketing stand. As mentioned earlier, we aim to strengthen our business ties with the travel trade sector to reinforce our presence in the market. In terms of guest satisfaction, we will make sure that we will provide the best value for money by having regular training of the hotel staff and assessment of the overall work flow. We aim to offer better services in terms of dining and recreation via other, different outlets. Emirates Grand Hotel is an independently-operated hotel, which can be both an advantage and a challenge. The advantage is that it can be more flexible in terms of rates, offerings and services. The challenge is the establishment of the brand and the competition in the market.

Emirates Grand Hotel (left)

TRAVEL CHANNELS Singapore to Register Record Number of Saudis

Singapore and Saudi Arabia’s relationship has led to a major rise in tourist exchange following a 13 percent surge in arrivals from the Kingdom during 2013.

he Southeast Asian destination welcomed 15.5 million visitors in 2013, up 7.2 percent from 2012 and tourism revenues reached a new high of USD18.7 billion. Although full-year figures are yet to be released, Singapore is predicted to register a record number of arrivals from the Kingdom as 15,052 Saudis travelled to the country in the first three quarters of 2013 alone. “Saudi visitors increasingly come to experience the brilliance of our food, culture, arts, and world-class entertainment from theme parks and museums to Formula 1 Grand Prix, but also for business and school trips,” explained Mohamed Hafez Marican, area director, Middle East and Africa, Singapore Tourism Board.

SCTA Reviews Havana Experience Saudi Commission for Tourism & Antiquities (SCTA), in collaboration with Jeddah Municipality, organised a lecture by Cuban historian, Eusebio Leal Spengler about his experience of the rehabilitation and restoration of Havana. The event was held in order that Jeddah might benefit from tips regarding the transformation of the capital of Cuba into a world class city, historically, economically and tourism-wise. “The people who executed the Havana project can contribute to the implementation of a similar initiative in Jeddah’s historic area. The restoration works [in Havana] are an example and should be followed,” said Mohammad bin Abdullah Al Amri, director general, Mecca branch, SCTA.

Singapore

SMD for a Sustainable Future In a bid to raise awareness of the importance of ecosystem preservation, Sharjah Museums Department (SMD), Sharjah Aquarium and Bait Sheikh Saeed Bin Hamad Al Qasimi organised the Kalba Port Cleanup Campaign to encourage the community to better care for marine environment and limit sea pollution. The coastal area was cleaned up by students, volunteers and divers. As a result, around 150kg of waste materials were extracted from the seabed.

Golden Sands Hotel Apartments: Renewed Interest From the GCC

Mohammed Khoori at JTTX

Golden Sands Hotel Apartments concluded its three-day participation at the Jeddah Travel and Tourism Exhibition (JTTX) with increased and renewed interest from the GCC market, one of the most important for the property. Mohammed Khoori, general manager, Golden Sands Hotel Apartments, commented that JTTX is one of the largest travel and tourism marketing events on the calendar, one of the top must visit events in Saudi Arabia, and a great platform to reach out to the actual traveller.

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RENDEZVOUS

Q & A with

Abderrafie Zouitene

Morocco is steadily rising in the golf tourism industry, and here Abderrafie Zouitene, CEO, Moroccan National Tourist Office (MNTO), shares his hopes for even better years to come, outlining the authority’s promotional efforts in order to attract additional markets.

Travel Trade Weekly: What percentage of the overall inbound tourism figures that Morocco attracts annually are made up of golf tourism arrivals? Abderrafie Zouitene: Unfortunately, comprehensive golf statistics do not exist at the moment, to the extent that a national body in charge of collecting and processing data about golf does not exist. But there is some overlap amongst basic indicators which lead us to believe that Morocco is welcoming about 90,000 golf tourists each year, representing approximately one percent of overall inbound tourism. This figure is expected to increase significantly in the light of the development of the golf offering in Morocco during the past three years, and also the efforts made in terms of promotion. Besides, and given the development of golf courses in the country, which will reach 40 by 2015/2016, versus 28 presently, we can expect that this figure could at least double or triple for 2020. Travel Trade Weekly: How important is golf travel for the country’s tourism industry and which are the main feeder markets? Abderrafie Zouitene: We believe that the revenues of golf travel may reach MAD1.2 billion (USD144.7 million) per year. As from a global perspective, golfers spend between 50 – 200 percent more per person per day in resorts than general leisure tourists, these revenues show us how important golf travel is for the overall tourist industry. Besides, and as golf tourism in Morocco is a constantly changing industry, this figure shall keep increasing on an ongoing basis, 22 MARCH 2014

Abderrafie Zouitene CEO, Moroccan National Tourist Office

Morocco is welcoming about 90,000 golf tourists each year

thanks to the resilience of our tourist sector to the crisis, particularly with the promising outlook of the global economic recovery. Our main markets in golf travel are France, the UK and Germany; but France takes on the lion’s share as it is also our number one market in terms of leisure tourism arrivals. Secondary markets are Switzerland and Belgium. And we are targeting more and more the Scandinavian market, wellknown for its potential, since new air routes began operations recently.

for the event and even a representative of England Golf, [the governing body for all amateur golf in the UK]. This workshop was the culmination of a series of competitions organised during the summer in 10 golf courses of the southwest of the UK, with a final held the day before at the London Golf Club. It was an opportunity to present the Moroccan golf offering and services to some 20 golf tour operators. Indeed, this workshop contributed to creating a favourable business environment through networking sessions and direct meetings between tour operators and Moroccan partners. This event is the first of several promotional actions that Morocco is undertaking in order to position itself as a rising golf destination on the UK market.

Travel Trade Weekly: In the context of promoting Morocco as a golfing destination, MNTO organised a workshop in London in late 2013. What were the outcomes of this event? Abderrafie Zouitene: The workshop in London was deemed a great success by all the attendees [which included] UK tour operators, Moroccan partners, journalists invited

Casa Green Golf Club, Morocco

NEWS & EVENTS

Abu Dhabi Showcased in Belgrade Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has made its debut appearance in the Serbian capital at the Belgrade Tourism Fair. Mubarak Al Nuaimi, director, promotions and overseas offices, TCA Abu Dhabi, described the event as the largest tourism occasion in Southeast Europe, highlighting that it regularly attracts over 58,000 visitors, offering an ideal platform to promote Abu Dhabi’s countless attractions. “This is a new market for us but one where we see potential,” said Al Nuaimi. “Our objective is very much to build awareness of Abu Dhabi’s tourism offering and its range of accommodation offerings which can apply to a spectrum of holiday makers.”

EVENTS PAGE