Travel Trade Monthly October 2012

Travel Trade Weekly proudly enjoys readers on average per day

OCTOBER 2012

ISSUE 36

VISIT: KUWAIT Hailed as one of the world’s richest countries, Kuwait spares no effort to show that it has much more to offer, after the long business hours are over.

Oman has been a trading artery for over 5,000 years, a focal point where people meet and conduct business, and over the past decades it has further consolidated its status as the epitome of opulent indulgence and high-end hospitality.

06 INVESTIGATION: AIR SECURITY With one billion tourists expected to cross international borders by the end of this year, keeping passengers and staff safe and secure at all times is now more important than ever before.

20 IN THIS ISSUE MARKET UPDATE EXCLUSIVE: Sports Travel VISIT: Kuwait EXPLORE: Oman LONG-HAUL: Canada TOUR: Finland ONSITE: Philippines TRAVEL TALK TRAVEL CHANNELS INVESTIGATION: Air Security WHO’S MOVED RENDEZVOUS NEWS & EVENTS

02 04 06 09 13 14 16 18 19 20 22 23 24

EXPLORE: Oman

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MARKET UPDATE

TRAVEL TRADE WEEKLY MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel JOURNALISTS Stefanie Saghbini Rita Kasziba Dominique Christou

DP World: Profit Up 12 Percent

DP World, the operator of Dubai’s port, reported profit before tax at USD310 million for the first six months of the year; 12 percent ahead of the prior period on an underlying basis.

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SALES & MARKETING Maria Demetriadou Derek Lainsbury DESIGN & LAYOUT Elena Stylianou DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 210466

he company, which operates more than 60 terminals across six continents, increased its revenue to USD1,529 million, reflecting a strong underlying growth of 10 percent, while earnings before interest, taxes, depreciation, and amortisations reached USD672 million, up 11 percent.

Remarking on the challenging economic environment over the past six months, Sultan Ahmed Bin Sulayem, chairman, DP World, said, “Taking this into account, it is very encouraging that DP World has been able to show good profit growth across its global

portfolio, led by its key markets of Africa, the Middle East and South America.”

Mohammed Sharaf, group CEO, DP World, added, “I am particularly pleased to see our terminals handle an increasing number of the largest vessels in response to the industry trend. The quality of our assets is reflected in our underlying revenue growth, which again exceeds volume growth.

“These robust results show that our portfolio is well diversified in today’s more challenging markets, and well placed to continue to outperform in the future.”

WEBSITE www.traveltradeweekly.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradeweekly.travel PRINTED IN CYPRUS Cyprint Plc P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprint.com.cy

Accor: Record Expansion, Increased Asset-Light Target Accor experienced solid growth in every segment in the first half (H1) of the year, led by steadily rising room rates, and further expanded its global portfolio with the addition of 141 hotels with a total of 20,700 rooms.

Consolidated revenue for the six months totalled USD2,717 million, up 3.6 percent like-for-like compared with H1 2011, while earnings before interest and taxes improved 10.1 percent like-for-like to USD212 million. Operating profit before tax and non-recurring items was up 27.4 percent like-for-like amounting to USD190 million, and net profit reached USD80 million.

Business levels remained robust in emerging markets and were generally stable throughout Europe.

During the period, 48 hotels changed ownership structure and another 11 properties were sold. As part of the transformations of the company’s business model, Accor is now committed, by end-2016, to operate a rooms base of 40 percent under franchise agreements, 40 percent under management contract, and 20 percent in owned or leased hotels.

MENA EXCHANGE RATES Accurate as of

28/09/2012 Currencies shown in red are fixed against the US Dollar

COUNTRY

CURRENCY

1USD=

UAE (AED)

Dirham

3.67

Egypt (EGP)

Pound

6.10

Saudi Arabia (SAR)

Riyal

3.75

Lebanon (LBP)

Pound

1,505.50

Bahrain (BHD)

Dinar

0.37

Jordan (JOD)

Dinar

0.71

Syria (SYP)

Pound

67.90

Kuwait (KWD)

Dinar

0.28

Qatar (QAR)

Riyal

3.64

Oman (OMR)

Rial

0.38

Tunisia (TND)

Dinar

1.57

Morocco (MAD)

Dirham

8.60

Iran (IRR)

Riyal

12,250.00

Yemen (YER)

Rial

215.41

Algeria (DZD)

Dinar

79.57

Libya (LYD)

Dinar

1.25

Air Arabia: Passenger Traffic on the Rise

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ir Arabia recorded a significant year-onyear increase of over 22 percent in passenger traffic for August, after carrying a total of 379,092 travellers.

Simultaneously, average load factor rose three percent and stood at 83 percent, as more customers continued to take advantage of the low-cost carrier’s affordable fares and growing range of destinations, according to Adel Ali, group CEO, Air Arabia. “Eid break is a busy period for air travel across the region, especially this year where the industry witnessed a significant increase in passenger traffic,” he said.

Air Arabia

During the second quarter of the year, the airline carried a total of 1.3 million passengers, marking an increase of 15 percent versus the same period in 2011.

OCTOBER 2012

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EXCLUSIVE

Sports Travel

Immersed in Depths of Field With the summer holidays having come to a close and the region’s weather beginning to cool, outdoor activities are springing back into demand as travel and tourism professionals across the industry get ready to sweat it all out with the entry of the highly active and notably refreshing winter season.

This year's Abu Dhabi HSBC Golf Championship

 Stefanie Saghbini

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writes

large number of prestigious sports events have so far this year graced the region’s calendar and professionals throughout the tourism industry, which include those in the hospitality and event management sectors, as well as the sports segment, recorded better results when compared to 2011, with much more to come during the last quarter.

One such success story is Dubai Sports World (DSW)’s second edition, which took place this year from June 8 until August 31. Hailed the region’s largest indoor sporting event, thousands of visitors thronged the venue, this according to Ahmed Al Khaja, vice president, venue management, Dubai World Trade Centre (DWTC), who described it as fantastic with a number of new academies having come on board making the event bigger in size and calibre compared to the previous event in 2011.

Organised by DWTC in association with Dubai Sports Council and Dubai Events and Promotions Establishment, the one-of-a-kind indoor arena welcomed visitors from across the UAE and beyond, including esteemed sporting personalities who paid homage to the facilities and concept including former World Cup winner and football legend Diego Maradona and Ukrainian heavyweight boxing champion Wladimir Klitschko.

Ray Tinston, head, DSW, attributed much of the success to the early planning of the event, as he explained, “In 2011, the event was planned and put together in three weeks. This year, however, we began planning in

September 2011 and went onsite at the beginning of June. That is nine months of preparation. We were able to use our experiences from 2011 to ensure everything was better planned and implemented.

“We added 12,000m2 more of playing surfaces to the arena and added tennis, cricket, a skate park, and table sports. In addition, a new 660m running track drew in a lot of people and as a whole it was incredible to see the immense interest of Dubai Sports World amongst the Dubai community. By adding in this mix of sports, we expanded the communities we were able to reach this year.”

With DSW now a permanent fixture on Dubai’s sports calendar, the team is set to strive to make it bigger and better each year with the provision of worldclass facilities for visitors to come and play sport, Al Khaja further expressed. “We also want to promote and highlight sports in the region through the holding of tournaments such as the Dubai Indoor Football Championship that bring in high-profile teams and players,” he added.

Another round of applause was given to Aspire Zone, yet another example of the burgeoning sports sector which continues to spread across the Midde East, as it carries on to evolve and develop sports champions, promote healthy lifestyles, and galvanise the sports economy of today and of the future through its member organisations including Aspire Academy, Aspetar, and Aspire Logistics, this according to Hilal Al Kuwari, president, Aspire Zone Foundation (AZF).

“The first half of this year was packed with events and tournaments that received the admiration of the community at large as well as the sport industry,” he

further informed, adding that the sports company also held its second annual Aspire Zone Ramadan Sports Festival from July 22 until August 9, which included men’s football and basketball and women’s basketball and volleyball attracting hundreds of fans.

Not only supporting the 2022 FIFA World Cup in Qatar but also backing the country as a growing nation in the world of sports, AZF boasts the Khalifa Stadium, one of the most prominent infrastructures in the country and chosen as one of the 12 stadiums to be used during the prominent football event.

Speaking about the escalating sports sector across the country, Al Kuwari added, “The opportunities that are created for Qatar and its population are endless for the international sport that it attracts.

With the many events that Aspire Zone hosted, Qatar and its people have benefitted from an influx of leading sport and business professionals to help shape the aspirations of the nation, and also to deliver unprecedented sporting results.”

ENHANCING ITS SPORTING IMAGE Meydan Hotels has also been witnessing positive growth, versus the same period in 2011, with major developments having recently taken place throughout two of its properties, The Meydan Hotel and Bab Al Shams Desert Resort & Spa, both situated in Dubai, as Craig Senior, regional director of sales and marketing, Meydan Hotels & Hospitality, revealed.

“We are continually adding new facilities and activities at both The Meydan Hotel and Bab Al Shams Desert Resort & Spa. At the Meydan, the tennis academy is now open and the nine-hole floodlit golf course opened in June. The Meydan Beach, at the Dubai Marina, opened in August,” he commented.

“The addition of the tennis academy and the nine-hole golf course at The Meydan Hotel has certainly enhanced our sporting image and created the property as a destination hotel. This will continue for the remainder of year and for 2013. We see the addition of the new Meydan Beach facility as a key component also, and this will also enhance our current facilities,” Senior continued.

OCTOBER 2012

Sports Travel The hotel group’s annual racing season is set to begin this year on November 8 with Racing at Meydan showcasing eight race meetings spread over the months of November to March. Moreover, the Dubai World Cup Carnival (DWCC) is slated to begin on January 10, 2013, which will offer 10 race meetings leading up to the Dubai World Cup, one of the world’s richest days in racing with total prize money reaching USD27.25 million.

Sharjah Golf & Shooting Club has also been forging ahead with expansions to its already-abundant selection of activities, with the inauguration of four new floodlit football fields for seven-a-side games, comprising what Ziad Al Sharabi, sales and marketing manager, Sharjah Golf & Shooting Club, described as Grade A FIFA-approved turf. In addition, a new ladies gym is currently under construction, which is set to be fully equipped with the latest Technogym equipment.

Al Sharabi further revealed healthy performance results during the first six-month period. “So far, in the first half of the year, we were able to meet our targeted budgets. In comparison, we are above 2011 figures so far,” he said, explaining that business during the Ramadan period was better than expected.

Boasting a huge array of activities including golf, shooting, archery, paintball, football, and a gym, as well as a spa, and food and beverage outlets, the club serves people from all markets and of all ages, without exception, according to Al Sharabi.

MAKING HEADLINES The New Year is set to begin with what is being heralded as the first major event in the global golf calendar with the 2013 Abu Dhabi HSBC Golf Championship, slated to run at Abu Dhabi Golf Club from January 17 – 20.

The event, which is organised by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and sponsored by HSBC Group, is the eighth opening gambit in the PGA European Tour’s Desert Swing and is expected to welcome new golf professionals, according to Faisal Al Sheikh, events manager, TCA Abu Dhabi.

“We are currently talking to many headline players from the upper echelons of the world rankings and these giants of the game will complement upand-coming young blood with a point to prove as well as tried-and-tested professionals eyeing the Falcon Trophy as a springboard for the season ahead,” he said, adding that the first confirmations will be announced in what he described will be a star-studded player line-up over the coming months.

With the championship remaining at its traditional Abu Dhabi Golf Club home, plans are afoot to build on the venue’s Championship Village, which this year welcomed over 80,000 spectators. “There is absolutely no doubt that this year’s renewal of the tournament set a new standard for what this event can achieve and we look forward to building on this success in 2013 by staging an even better experience for players, fans, media and guests,” Giles Morgan, head, sponsorship and events, HSBC Group, commented.

OCTOBER 2012

The Meydan Hotel

Also making headway in the world of golf is Ras Al Khaimah, as Yolanda Koekemor, sales and marketing manager, Al Hamra Golf Club, spoke of a heavy flow of both existing international tourists and new markets to the sport into the Middle East. “We have seen a large influx in visitors from the Scandinavian markets which we believe has a huge amount of potential for growth due to the large number of golfing enthusiasts in the region and their short golfing season.

“Although we have seen a positive growth in this segment, the more traditional markets of Germany, UK, and Italy are still generating positive visitor figures for Ras Al Khaimah and as more established golfing cultures, they are still very important aspects of our business. There has been a large increase in visitors from Russia and ex-Soviet states which, although not traditional golfing nationalities, are starting to produce enthusiasts who enjoy the experiences we have to offer,” Koekemor explained.

With the cooler winter months approaching, during which the UAE golfing season kicks off, the club’s winter rates begin October 1, according to Koekemor who hopes to see the positive trend, that was witnessed in the first quarter of the year, continue this quarter. “As

EXCLUSIVE

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usual, we used the quieter summer months to make some minor adjustments out on the course and we are confident that these aesthetic and small course alterations will add to the guests’ enjoyment when visiting our course,” she added.

Up to date, this year has seen a positive trend in all facets of Al Hamra Golf Club’s business, with overseas visitor numbers far exceeding expectations, Koekemor pointed out, which then, of course, had a knock on effect on revenue streams in other departments such as food and beverage operation, she further indicated. “We have expanded our target markets and formed business relationships with new associations which have definitely helped to expand on the already positive performance figures; one of the most exciting partnerships for us has seen a healthy increase in overseas visitors coming from the Scandinavian market with forecasts for the start of the winter season showing further positive growth from this market,” Koekemor explained.

As the fourth quarter kicks in, Koekemor feels fairly positive with international bookings, which are so far showing good growth compared to the same period in 2011, and which she believes will seep well into 2013, especially with some upgrades and improvements in the pipeline set to further enhance the club’s reputation and customer experience. 

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VISIT

Kuwait

KUWAIT AFTER

BUSINESS HOURS Hailed as one of the world’s richest countries, Kuwait has long been recognised as a global business and financial hub, where innovative ideas are shared, mutually beneficial relationships are forged, and deals are signed.

The destination, however, spares no effort to show that it has much more to offer, after the long business hours are over.

Kuwait City

Kuwait City

Imam Hussein Mosque

KUWAIT IN BRIEF

 Rita Kasziba writes

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s the competition for a larger share of the regional tourism market is stiffening, Kuwait is gradually evolving its image, from a destination solely relying on business tourism to a welcoming and interesting country for families and holidaymakers, and the hotel and service sectors are developing accordingly, with more international brands entering the market, raising the bar, and setting new standards.

Based on data compiled by the World Travel & Tourism Council, in 2011, the sector’s contribution to the country’s GDP amounted to KWD1.14 billion (USD4.08 billion), or 2.5 percent of the total, and over the next decade this amount is set to rose 3.1 percent per annum.

In fact, tourism has been identified as a crucial component of the country’s economic diversification strategy, thus the exploitation of its full potential has been given high priority and the Ministry of Commerce and Industry’s tourism sector has drawn

Capital: Kuwait City Currency: Kuwaiti Dinar (KWD) up ambitious plans with a range of new initiatives, including promotional campaigns, and various events and festivals, in a bid to reach out to a wider audience and encourage business travellers to spend extra days in the country.

“Kuwait is generally viewed as a business destination, however, the government has recently launched a five-year tourism scheme that aims to attract more leisure tourists to the country,” Nadija Abdulla, business development manager, Qiblah Travel & Tourism, highlighted, pointing to the already well-established success of events, such as Hala February or the Vintage Car Show. “As part of its long-term plans to develop Kuwait into a commercial and financial hub, the government is doubling its international airport capacity and improving its tourism infrastructure to attract more leisure travellers,” Abdulla added.

Rana Mneimneh, director of sales and marketing, Swiss-Belhotel Plaza Kuwait, noted similar trends, stating that although leisure tourism remains limited,

Language: Arabic

the gradually improving figures, especially during weekends and holidays, with guests particularly from Saudi Arabia increasingly seeing Kuwait as an alternative gateway destination, is a clear indication that the country is on the right track.

Kamal Ballout, general manager, Kuwait Hyatt Hotels, also attributed the positive results partly to the increasing volumes of leisure travellers coming from within the country as well as neighbouring Saudi Arabia, further explaining that the hotel recently witnessed an increase in GCC travellers from Qatar and Bahrain.

Also reporting a growing interest from Saudi Arabia, Qatar, and Bahrain, Wassim Tarabay, director of sales and marketing, Hotel Missoni Kuwait, indicated that Saudi Arabia is likely to remain Kuwait’s main feeder market in the long-term.

OCTOBER 2012

VISIT

Kuwait

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Furthermore, hoteliers also expressed great confidence in the domestic market’s continuous growth, as Ahmed El Dackrouri, director of sales and marketing, The Palm Beach Hotel & Spa, explained, “As a result of the unforeseen revolution incidents which occurred in the Middle East countries, most of the hotels attract more local and GCC guests [as] many inbound leisure travellers decided to stay in Kuwait instead of travelling somewhere else.”

UPS AND DOWNS In spite of evident signs of development, based on Ernst & Young’s Middle East Hotel Benchmark Survey, occupancy rates during the first half of the year averaged at 53 percent, compared to 56 percent in the corresponding period in 2011.

“The second half of the year is promising; more events and activities are taking place. Kuwait Travel Services is assisting in this matter and they have a tourism development plan in addition to participation of hotels and the organisations in major regional and international tourism exhibitions,” Mneimneh explained.

Kuwait Towers

Tourism has been identified as a crucial component of the country’s economic diversification strategy, thus the exploitation of its full potential has been given high priority and the Ministry of Commerce and Industry’s tourism sector has drawn up ambitious plans with a range of new initiatives

UNLOCKING THE POTENTIAL

Kuwait Airways

With more hotels emerging on the horizon and demand yet to come into full swing, these are some of the major challenges which hoteliers are set to face, Mneimneh further highlighted, indicating that some companies even reduced their travel frequencies.

Ballout concurred, implying that due to the regional circumstances and the unfavourable global economic climate, many guests switched to lower prices and minimised their stay to save money, therefore the team at Kuwait Hyatt Hotels now concentrate on food and beverage, catering, and banqueting.

“The global political scenario with the Arab Spring and the economic crises in the western countries have a great impact on business globally; add to this the local political situation and you have the main factors affecting the decline in the occupancy rates in Kuwait,” explained John George, sales manager, ibis Salmiya & Sharq.

As a result, hoteliers are increasingly turning their focus to innovative ideas and improvements in order to gain a competitive edge in the market. For example, Kuwait Hyatt Hotels has placed the upgrading of its rooms on its agenda and Mövenpick Hotel and Resort Al Bida’a will soon see the same, according to OCTOBER 2012

added. “Going forward, we have definite indications of increase in supply, so we know that the competition is going to get tighter.”

Commenting on the industry’s future aspects, Marcello Nisi, operation manager, Kuwait Tourism Services, emphasised, “The future development of the touristic business in Kuwait will depend on the infrastructure of the country. Several first class hotels are opening and we predict an increase of 1,200 fivestar rooms in the next three years.”

Khadija Meftah, communication manager, Mövenpick Hotel and Resort Al Bida’a.

Hotel Missoni Kuwait has also adopted a new strategy, as Tarabay announced, “We changed our segmentation focus and rate structure; this helped position the hotel even further in the Kuwaiti market,” he explained, adding that being a distinctively different property has also been key to the success, just like the country’s stable political and economic status which proved to be a decisive factor for both investors and tourists. “Kuwait is a peaceful country with lots of opportunities to be exploited so the future is bright,” Tarabay further noted.

El Dackrouri continued, “In general, the hospitality industry has experienced solid growth, which allowed around five new companies to establish new hotels in the country, most of them being scheduled to open by the end of this year or at the beginning of 2013.”

As a matter of fact, with these projects in the country’s development pipeline, the competition is certainly set to stiffen, as George denoted, “If the authorities will give the green light for these projects and push for materialisation, we will see business in all segments start to climb up the graphs,” George

International hotel companies are increasingly exploring investment opportunities in Kuwait, which has long been overshadowed by other destinations in the region, as Glenn de Souza, vice president, international operations, Asia and Middle East, Best Western International, highlighted.

“Amid the strong rise of countries like the UAE and Qatar, the progress of Kuwait has gone largely unnoticed. But strong economic growth is driving local and regional demand for hotel accommodation and business facilities,” noted de Souza, who further pinpointed that while many other countries are suffering from the effects of the global economic slowdown, Kuwait’s GDP jumped nearly six percent in 2011, and with Kuwait holding about seven percent of the world’s oil reserves, the horizon remains bright.

“That is why we decided to enter the country this year, with the launch of Best Western Mahbola in Kuwait City,” continued de Souza, revealing that besides the 96-room hotel, which is set to welcome its first guests in the fourth quarter of the year, the company is looking into other key destinations across the country, such as Farwaniya, Hawallat and Jahra.

The 307-unit Jumeirah Messilah Beach Hotel & Spa is also to be unveiled in the fourth quarter of the year, 

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VISIT

Kuwait

while InterContinental Hotels Group has two properties in the development pipeline with both the 204-room InterContinental Kuwait, and the 120-key Staybridge Suites Kuwait – Farwaniya due to open in 2016.

Creating and rousing demand to absorb the additional supply is crucial to the whole industry, Meftah noted, who further clarified that all the new hotels planned to open soon will create an oversupply of rooms and a very challenging environment, thus emphasised the great importance of diversifying and distinguishing the product.

TAKING OFF Apart from the ministry, the country’s airlines have also long played a pivotal role in promoting the destination, connecting it with not only burgeoning businesses but also promising leisure markets.

In the first seven months of the year, the country’s national airline carried a total of 1,448,460 passengers, as Adel Boresly, director, public relations and information department, Kuwait Airways, explained,

GOING FURTHER

Strong economic growth is driving local and regional demand for hotel accommodation and business facilities

Demonstrating Kuwait’s great ambitions, the country is preparing to welcome millions of passengers in the years to come. Therefore, upon completion of the New Terminal Building Project, Kuwait International Airport is set to transform into a regional air hub and set a new environmental benchmark for airport buildings with the world’s first passenger terminal to attain the LEED ‘gold’ level of environmental accreditation. The new building, which, as announced by the Ministry of Public Works, Kuwait City

Jazeera Airways

Kuwait Water Tanks

noting that the airline is going through major changes, as it is becoming a private company within a few months.

“The plan is to lease aircrafts in the transition period,” he said, adding that during this period there will be no expansion. “Kuwait Airways Corporation is expecting growing demand for the next five years after implementing Kuwait’s state five-year development plan,” he further added.

In addition, since its establishment in 2005, Jazeera Airways has continuously strengthened its presence in the regional skies and has, so far this year, witnessed a successful period for the low-cost carrier as Stefan Pichler, CEO, Jazeera Airways, explained, “We have continued to enhance our profitability while increasing our market share to popular destinations in the Middle East and North Africa, and we have ranked once again as number one in on-time performance

by FlightStats.”

With a network that includes high-demand business, leisure, family, and weekend destinations in the Middle East and North Africa, such as Dubai, Bahrain, Beirut, Cairo, Alexandria, Amman, Istanbul, Sharm El Sheikh, Assuit, Luxor, Mashhad, Sohag, Jeddah,

Kuwait is gradually evolving its image, from a destination solely relying on business tourism to a welcoming and interesting country for families and holidaymakers, and the hotel and service sectors are developing accordingly, with more international brands entering the market, raising the bar, and setting new standards

Riyadh and Najaf, Jazeera Airways has certainly played a significant part in the strengthening of cultural, transport, and economic ties with other key destinations and nations within the region.

“Today, Jazeera Airways has a solid network, increasing load factors, reduced cost, high aircraft utilisation, in addition to an aircraft leasing arm with assets deployed across the globe from the US to the Middle East and Asia,” concluded Pichler.

is expected to be completed by September 2016, will initially accommodate 13 million passengers per year, with the flexibility to increase this to 25 million travellers and to accommodate even 50 million passengers with future developments.

The ministry’s ambitious plans and the private sector’s commitment to communicate the destination’s capabilities to a wider audience, are clear indications that Kuwait is progressing in the right direction.

“The Kuwait Hotel Owners Association and Kuwait Tourism Services have initiated several programmes in order to stimulate the leisure market and positive results have contributed to increase the occupancy during traditionally low periods, like the summer months,” said Nisi, indicating that a number of strategies prepared by the World Tourism Organization still need to be implemented if Kuwait is to claim a bigger share of the tourism market.

Sharing similar sentiments, George added, “Kuwait actually has a lot to offer in terms of history and culture, however, leisure tourism as an industry is yet to take off in the country. There is a lot to be done in this regard and there is definitely some potential for development.”  OCTOBER 2012

Oman

EXPLORE

9

Oman on Course

OMAN IN BRIEF Capital: Muscat Currency: Omani Rial Language: Arabic

 Rita Kasziba writes

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ropelled by the ambitious Eighth Five Year Plan 2011-2015, which identifies tourism as the cornerstone of the Sultanate’s economic diversification strategy, the industry is developing at an accelerated pace with world-class projects underway and with Muscat having been chosen as the Arab Tourism Capital 2012, the destination has further gained significant regional and global exposure.

“This year, Oman and Muscat were placed among the top 10 destinations to be visited [by a number of publications],” noted Labiq A’Raee, tourism promoOCTOBER 2012

tions specialist, Ministry of Tourism, Oman, who described the current year as ‘the year of optimism for the Omani tourism sector,’ a slogan which quite sums up the general enthusiasm and anticipation in the industry.

“Oman has a great vision for the future of tourism,” noted Anis Akl, acting general manager, Crowne Plaza Resort Salalah. “The Vision 2020 aims to attract 12 million visitors to the country using the new and extended airports in Muscat and Salalah and [implementing] huge developments in the basic infrastructure across the country. This will certainly result in great improvement in the tourism sector.”

Based on figures released by the World Travel & Tourism Council, in 2011 the industry’s contribution to the Sultanate’s GDP reached OMR768.9 million (USD2 billion), equal to three percent of the total GDP, and over the next decade is forecasted to rise by 5.2 percent per annum.

“Comprehensive year-round events and programmes are being continuously staged, increasing the tourist inflow to Oman,” explained A’Raee, adding that under the slogan Beauty has an address, Oman, the ministry currently focuses its promotional

Oman has been a trading artery for over 5,000 years, a focal point where people meet and conduct business, and over the past decades it has further consolidated its status as the epitome of opulent indulgence and high-end hospitality. Oman has come a long way, and is expected to go even further. activities on four key source markets and besides the domestic market and the GCC, it lays great emphasis on Europe and Asia.

Praising the ministry’s continuous efforts, Axel Jarosch, general manager, Six Senses Zighy Bay, said, “These campaigns certainly created additional awareness of Oman’s appeal, especially for high-end leisure visitors.“ Vincent Ribeiro, senior sales executive, Majan Continental Hotel, concurred, adding that the campaigns help to showcase the country’s diversity, its wealth of history and culture along with its modern shopping malls and various events.

In fact, as a result of these initiatives, the Sultanate is increasingly seen as an alternative to other regional tourist hotspots, as Harsh Abrol, vice president, Zahara Tours, also noted.

“People are looking for a different destination in the region, which is Oman; a destination which offers a real experience of being in the Arabian World,” Abrol said, who further remarked on the ministry’s overseas market-based representatives’ role in promoting the country, as well as the great importance of attending travel fairs and organising sales and familiarisation trips. 

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EXPLORE

Echoing similar views, Peter Donley, director of sales and marketing, Shangri La’s Barr Al Jissah Resort, said, “Oman’s tourism industry continues to grow with more global exposure and the joint efforts by the ministry, Oman Air, and luxury hotels and resorts towards promoting the country as a rich cultural and tourist destination.”

Rabih Zein, general manager, Park Inn by Radisson Muscat, added, “The support of the ministry is highly appreciated, especially with the new visa policies.”

The ministry’s participation in regional and international travel trade exhibitions has also greatly contributed to the improvements, Zein further noted.

Overall, over the last years, the tourism industry has rapidly expanded and become one of the Sultanate’s most pivotal non-oil sectors, as Navaid Tehseen, general manager, Eastin Residences Muscat, highlighted, further commenting on the recent rise of ecotourism and first-class tourism. “In light of this success, the tourism industry became one of the top targets of the Omani long-term socio-economic plan.”

Philippe Frugere, group general manager, Al Nahda Resort & Spa, added, “These joint ventures by the government and tourism bodies are well-timed and help not only the growth of the industry but the economy as a whole.”

Simone Broekhaar, director of sales and marketing, The Chedi Muscat, agreed. “As activities in Oman continue to increase and awareness of the destination grows, the entire country will benefit.”

MAKING WAVES The Ministry of Tourism has long been at the helm of the Sultanate’s industry and has, as Hazel Ruth Carvalho, sales manager, Radisson Blu Hotel Muscat, expressed, played an important role in sustaining and expanding the industry.

Oman

Oman Convention & Exhibition Centre

To further stimulate tourism inflow into the Sultanate, the ministry earlier this year revised its visa policies, which, according to A’Raee, was seen as an important structural change to boost the destination’s tourism performance. “In the short-term, the ministry expects a lift in leisure and short-stay visits from the GCC market,” he explained, adding that the new visa policy is also set to encourage cruise operators to include the Sultanate in their itineraries.

“Oman is also seeing a boom in cruise ship activity and the new visa arrangements strengthen the case for cruise lines to consider Muscat for crew and passenger exchanges. Before 2008, cruise tourism arrivals to Oman were negligible, with only some 68,560 disembarking from the vessels,” A’Raee added, further noting that the strategic importance (and potential) of the cruise sector has been gradually acknowledged, leading to a notable increase in cruise arrivals over the past few years with 30-35 companies now sailing to the shores of the Sultanate.

“Since 2009, there has been a gradual increase in

cruise vessel arrivals,” A’Raee continued, adding that in 2011 a total of 169,295 passengers disembarked from the ships, and this year is likely to set a new record, considering that up until May, the Sultanate welcomed 129,920 visitors.

Oman Air’s rapidly growing passenger transit market is also of interest to the Sultanate’s tourism operators, according to A’Raee, who brought to light that for the year ending September 2011, the transit market was estimated at around 787,000 passenger movements, and this is growing at some 19 percent per year, which includes around 80,100 premium travellers.

ABOVE THE CLOUDS The country’s flag carrier Oman Air has been witnessing growth over the past two decades and has played a crucial role in turning Muscat into one of the region’s most important traffic hubs, connecting it with over 40 key destinations across the Gulf, Asia and Europe.

The first five months of the year were no exception to its escalating presence in the region’s skies, as the airline recorded better results than ever before, which, according to Wayne Pearce, CEO, Oman Air, reflect the carrier’s continued ascent as a worldclass international airline.

“Our staff have worked extremely hard to improve efficiency and to raise awareness amongst customers both of Oman Air as the carrier of choice and of Oman as the ideal destination for business and leisure travellers,” he stressed.

Boasting ambitious expansion plans, following the delivery of a new Embraer E175 regional jet in the third quarter of the year, with another one slated for the fourth quarter, Oman Air is set to take delivery of six Boeing 737s and six Boeing 787 Dreamliners over the next three years.

The carrier’s continued network and fleet expansion has in fact significantly increased visitor volumes, especially from the UK, France and German-speaking countries, as Rabih Zein, general OCTOBER 2012

EXPLORE

Oman

Oman Air

manager, Park Inn by Radisson Muscat, noted, adding that welcoming more airlines, especially low-cost carriers to the Sultanate, and promoting a stop-over package, such as the ‘1 Free Night in Oman’, are also pivotal if the Sultanate is to maintain the momentum.

Europe has long been one of the main source markets of the Sultanate, one that Adil Al Lawati, general manager, Al Sawadi Beach Resort and Spa, expects to further grow. Meanwhile, business volume from newly emerging markets such as South Asia, Russia, and other destinations of within three flying hours, has also significantly increased, Jarosch added, notably contributing to the rising inbound tourism figures.

In fact, during the first six months of the year, passenger traffic at Muscat International Airport increased 20 percent to 3,749,000 while, during the same period, Salalah Airport welcomed 294,209 passengers, marking a year-on-year increase of 25 percent.

SECOND TO NONE Salalah, the second largest city of Oman, has also experienced steady developments over the past few years, and is, according to Nader Halim, general manager, Hilton Salalah, progressively turning into a true tourist destination.

“Various commercial projects that went under the hammer a few years back are now entering their final stages of completion,” added Halim. “This will definitely help Salalah in advocating itself not only as a prominent leisure destination but also redefine its image as a commercial hub for all corporate activities.”

Reporting similarly positive trends from Crowne Plaza Resort Salalah, Akl added, “We are witnessing a fast paced development in Salalah with an increase in projects by the government, such as the new Salalah Airport, the Port of Salalah’s new cargo terminal, building of new hotels, and shopping malls.

“In addition, Salalah has witnessed, for the first time, a massive increase in visitors during Eid El-Fitr,” noted Akl. “ According to the Ministry of Tourism, during the Eid week 94,713 tourists arrived in Salalah, which meant excellent business to hotels, serviced apartments, restaurants, and shops.”

Mustafa Kattan, sales manager, Salalah Marriott OCTOBER 2012

Resort, described Salalah as a true jewel of the Gulf region that has not yet been discovered and exposed to tourism excessively.

“Salalah has a variety to offer, from natural sights to historical places and religious sites. The history of Dhofar goes long back before the 1970s, therefore it is crucial to multiply the initiatives of the authorities to intensify the awareness campaigns of the Dhofar region.”

Salalah Marriott Resort started the year on a high note, and following a slight drop in the traditionally lower summer season, the third quarter brought, once again, positive results. As Kattan noted, the hotel has already established itself as a preferred destination for tourists from within Oman and the region as well as Europe, however, there is still room for growth.

“There are many projects in place that will attract new visitors from all over the world. Salalah International Airport is currently being upgraded and the road network is improving along with other tourist infrastructure. With the new airport, new markets will open up, making the destination accessible to more airlines and charter carriers,” concluded Kattan.

In general, so far this year, Salalah has witnessed significant improvements. Besides the traditionally strong Middle East markets, the city has also started to receive tourists from Scandinavian countries including Sweden and Finland, as Akl explained, adding that the UK and Germany are also among the destination’s main feeder markets.

At Muriya’s Salalah Beach, the five-star Juweira Hotel, held its softopening in May, and the five-star Rotana hotel, which is in its finishing phase, is expected to open early 2014, according to Bahaa Hafzalla, marketing director, Muriya Tourism.

Hailed as the largest tourism development company in Oman, Muriya aims to develop more than 10 hotels, and three golf courses and marinas in four projects.

“All the facilities will add to the growth of the tourism industry in Oman. In addition, it will also generate many jobs for Omanis,” Hafzalla noted. One of the main projects of the company is Jebel Sifah, where the first boutique hotel, Sifawy, already opened

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in 2011, and the marina is also operational. “Marina apartments are in the handover process, and the villas sold in phase one are nearing completion. The golf course is in the shaping stage and construction of the first five-star hotel is expected to commence in early 2013,” Hafzalla added.

Furthermore, work is also in progress at As Sodah Island, while the development on the City Walk is yet to start.

Remarking on the great importance of more investment in infrastructure, the completion of Muscat and Salalah airports, the development of more hotels, and the promotion of the destination to new markets, Hafzalla noted, “The government has put priority to increase tourism to be one of the main sources of income as per the Vision 2020.”

THE NEXT STEPS The other organisation behind many of the Sultanate’s tourism assets and projects is Omran that aims to take the industry a step further, as Wael bin Ahmed Al Lawati, CEO, Omran, explained.

“As a major economic driver of the future, our role is to help deliver the government’s vision of tourism,” Al Lawati stated, adding that the company has more than seven projects under development or in 

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EXPLORE

operation of which the Oman Convention & Exhibition Centre is, as he described, the most important tourism investment in the Sultanate today. Upon completion in 2016, the venue is set to open Oman to the world and the world to Oman, according to Al Lawati.

Another important project in Omran’s portfolio, the four-star Duqm Crowne Plaza, is currently under construction and is set to open at the end of the year, while Al Jabal Al Akhdar Resort Hotel, which will be operated by Alila Hotels & Resorts, marking the Asian boutique hotel company’s foray into the Middle East, is due to be completed by the first quarter of 2014.

Mark Edleson, president, Alila Hotels & Resorts, acclaimed the Jabal Akhdar region as the perfect location for the hotel group’s first foray into the Middle East, adding, “Its combination of interesting natural eco-systems, physical beauty and intriguing history and culture perfectly fit within our development philosophy.”

Moreover, The City Hotel Project, which will feature a 292-room W resort and a 300-room Westin hotel, is in the technical design phase, and, as Al Lawati explained, the 122-unit Fort Hotel in Muscat is expected to be completed in the third quarter of 2015.

“Due to our close relationship with the government, we play a key role in helping Oman reach its future economic vision,” he emphasised, adding that the company regularly considers new projects and new opportunities that support the long-term success of the Sultanate’s tourism sector.

“It is a sector which can deliver a high number of skilled jobs, with a relatively low barrier of entry. Every Rial invested in tourism has a high knock on effect in job creation, directly and indirectly, far higher than many other industries,” Al Lawati continued.

Also manifesting great confidence in the Sultanate’s future development is Auris Hotels, which chose Oman to build up the brand internationally. Development works at the 77-key Auris Sohar Lodge are nearing completion, and the hotel is slated to open its doors in April 2013, Hatem Gasmi, managing director, Auris Hotels, explained. “The hotel is accessible to all business and industrial centres and is only five minutes away from the beach,” he further commented. “When we planned for expansion outside Dubai, we moved fast forward to the opportunities being offered to us by the most developed city in Oman, Sohar. This past capital of Oman, also known as the country’s industrial hub due to its massive developments, is also the target of international investors and businessmen,” Gasmi continued.

Best Western International (BWI) also selected the Sultanate to usher in a new era in its regional expansion, by debuting the Best Western Premier brand in the Middle East in the Omani capital. The launch of the 212-room Best Western Premier Muscat will also mark the hotel company’s foray into the country, and will, according to Glenn de Souza, vice president, international operation, Asia and Middle East, BWI, fill a gap in the market.

“Muscat is experiencing a shortage of quality in-

Oman ternational hotels and the facilities offered at these hotels will satisfy a growing market, especially in the local MICE sector,” explained de Souza, also suggesting that besides the capital city, Salalah, Sohar, and Qurum are also potential markets the company is interested in.

“I firmly believe that Oman is not only one of the most promising travel markets in the Middle East, but in the world today,” added de Souza. “Oman offers something different; with a rich history, stunning natural landscapes and the azure waters of the Indian Ocean, it often feels more like a Mediterranean destination.”

Sharing similar views, Elie Younes, vice president, business development, Middle East and Africa, Carlson Rezidor Hotel Group, said, “Oman is considered one of the most beautiful and authentic countries in the Gulf.” In fact, the hotel group’s third property Radisson Blu Hotel & Resort Sohar is slated to open in the first quarter of 2013, and Missoni Sifah is set to welcome its first guests in the first quarter of 2015, and Younes believes that there is still room for growth.

If tourism continues to grow, Oman is going to be one of the best places in the GCC Al Jabal Al Akhdar Resort Hotel

“We are keen to have more resort properties within the Muscat area and elsewhere with a special focus on our core, upscale Radisson Blu brand as well as our fresh, midscale Park Inn by Radisson,” Younes further added.

InterContinental Hotels Group (IHG) has three hotel’s in its Oman development pipeline, which, when opened, will nearly double the number of rooms in the country under IHG brands. Holiday Inn Muscat Airport and Crowne Plaza Duqum are due to be launched in 2013, while the recently signed InterContinental Muscat Hills is slated for opening in 2015.

“The Muscat Hills development is already proving a great success and we were eager to become a part of it,” emphasised Jan Smits, CEO, Asia, Middle East and Africa, IHG. “InterContinental Muscat Hills Golf Resort will be a new type of resort for Muscat, offering guests a range of sporting facilities in a spectacular setting. This hotel will be a fantastic addition to our growing portfolio in Oman and we look forward to its opening in 2015.”

Hospitality Management Holdings (HMH) is also expanding its Omani portfolio with the addition of two new properties. EWA Mahdha Hotel is due to open in the next three months, while Coral Plaza Qurum is to be unveiled in the first quarter of 2013, explained Michel Noblet, president, HMH, who described the Sultanate as ’one of the great undiscovered destinations’.

Touching upon the shifting market trends, shaping Oman’s tourism industry, Noblet added, “The proliferation of low-cost carriers in the region, including Air Arabia, flydubai and nasair, has made Oman more accessible to budget travellers. This is likely to lead to significant developments in the Sultanate’s budget travel infrastructure making it a perfect ground for mid-market hotels in addition to luxury properties.”

In addition, Mövenpick Resort & Spa Salalah is due to open in 2014, while a Kempinski hotel on the Wave in Muscat is scheduled to be launched in 2015.

The 136-unit Anantara Salalah Resort & Spa is due to debut in 2014, and Four Seasons Resort Jebel Sifah’s new opening date is yet to be confirmed.

The number and scale of these projects well demonstrate the industry’s evolvement, as Carvalho also noted, “There are so many hotels in the Sultanate growing in the numbers with different international brands penetrating the market, which shows that the tourism industry is expanding.”

Tehseen added, “New developments, such as integrated hotel projects and infrastructure, will help assert the industries’ presence as a vital part of a more diverse economic future. Government investment into the future of the industry demonstrated the importance places on meeting the requirements that come with being a top tourist attraction, which in turn would help sustain local communities through infrastructure and job creation. [By 2020], the tourism industry is expected to become one of the largest contributors to the GDP.” Ribeiro concluded, “If tourism continues to grow, Oman is going to be one of the best places in the GCC.”  OCTOBER 2012

Canada

LONG-HAUL

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A Cool Place to Visit Canada is being promoted across the globe as a premier tourism destination, having reported a healthy growth in visitor arrivals over the past year, as it continues to lay claim to a plethora of facilities catering to discerning travellers, stretching from coast to coast, with tourism expected to grow, including those visiting from the MENA region.

Riding Mountain National Park

Ottawa

CANADA IN BRIEF Capital: Ottawa

 Dominique Christou writes

T

he Canadian Tourism Commission (CTC) forecasts an increase in overnight trips of 4.4 percent to reach just over 14.5 million this year, among all its tourism segments of focus.

Receipts from CTC’s markets are expected to rise 5.2 percent over 2011 results, to reach nearly 10.2 billion by year end, according to Margaret Nevin, senior corporate communications advisor, CTC, who further indicated that the top markets travelling to Canada from the Middle East hailed from the UAE, Saudi Arabia, and Iran.

CTC, which promotes Canada as a premier tourism destination to international markets, was encouraged by strong results from the latest Statistics Canada International Travel Survey for March, which saw the country register growth of 20 percent in the number of travellers, compared to the same month in 2011.

Overall, international visits increased by 11.1 percent, over 2011 levels, during the first quarter of the year from the same key overseas markets in which CTC invests namely, the UK, France, Germany, Australia, Japan, South Korea, Mexico, Brazil, China, and India.

According to Greg Klassen, senior vice president, marketing strategy and communications, CTC, these results were positive signs for Canada’s tourism export industry as the country headed into the summer season, which generally starts in June and continues through to August. “While we have a strong, experiential tourism brand, we cannot be complacent. We continue to invest in innovative strategies in a growing but highly competitive global tourism industry,” he further commented.

OCTOBER 2012

Currency: Canadian Dollar (CAD) Language: English, French

A GREAT DEAL TO EXPLORE Determined to continue improving visitor flow to the country, Natalie Chepurniy, marketing respresentative, Ritz-Carlton Montreal, stated that in order to grow Canada’s tourism industry, it is wise to work closely with various partners such as tourism organisations promoting travel to the destination as well as with travel trade organisations eager to develop and promote the country.

“Canadians are accommodating and travelling in Canada is safe, easy, and relaxing. From the east to the west coast we have an enormous country to explore so one trip is definitely not enough and undoubtedly visitors find themselves coming back time and time again,” boasted Sarah Lusk, public relations manager, Grouse Mountain Resort and Whistler Water.

With regards to the MENA region, Chepurniy said, “We certainly expect growth in these visitors, as we have seen that international airlines have expanded their services to and from Montreal, and business opportunities between Canada and MENA countries only keep increasing.”

Similarly, Lusk added, “Canada offers a huge variety of environments, activities, wildlife, and experiences that will appeal to MENA travellers as they will differ so much from what they are used to at home.”

Delving into some of the activities Canada’s tourism sector has to offer, John Gunter, general manager, Frontiers North Adventures (FNA), which specialises in hosting guests in Canada's north, said “During the winter months of February and March, we offer programmes built around the dazzling aurora borealis

(northern lights) that include activities such as dogsledding and snow-shoeing.

“During the summer months of July and August, we offer FNA's Big Five; a trip to a province in the heart of Canada, to experience black bears, moose, and bison in Riding Mountain National Park, then a flight to Churchill to experience beluga whales and polar bears.

“Meanwhile, in autumn, from October to November, the community of Churchill is blanketed with snow, with ice forming on the coast of Hudson Bay, and there occurs the largest aggregation in the world of wild polar bears. Churchill is a pretty cool place.”

IMPROVING TIES In line with the continuous efforts to provide a better link to Canada from the MENA region, EGYPTAIR, earlier this year, concluded a free sale codeshare agreement with Air Canada, in a bid to further encourage inbound tourism from the continent.

Moreover, Akbar Al Baker, CEO, Qatar Airways, outlined the importance of growing trade links between Canada and Qatar, with an overview of the strong Canadian business links between the two. “Qatar is an avid supporter of the Canadian brand, and opportunities are boundless for businesses [from the country] to contribute to the burgeoning infrastructure projects across a range of sectors, in addition to an industry which closely brings our countries together; oil and gas,” indicated Al Baker.

In August, Air Canada reported a record system load factor of 87.9 percent, versus 87.8 percent recorded in the same month in 2011, an increase of 0.1 percentage points. Meanwhile, system traffic increased 0.7 percent on a system-wide capacity increase of 0.6 percent.

According to Calin Rovinescu, CEO, Air Canada, the record load factor result for the month, underscores the national carrier’s disciplined capacity management and its industry-leading product that continues to earn customers’ loyalty. 

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TOUR

Finland

A Nordic Temptation FINLAND IN BRIEF Capital: Helsinki Currency: Euro (EUR) Language: Finnish

Further aiming to boost tourism to the region, the new Visit Finland webpage has just been launched; a virtual ‘magazine’ about what Finland is and what tourists can experience, offered in nine languages, and according to Hietasaari the new site has been given extremely positive feedback and its purpose is to give ideas about holiday in Finland at the stage when people are just dreaming of travelling.

STRENGTHENING TIES

Helsinki

Nestled in the high altitudes of Northern Europe, Finland boasts refreshing weather all year round blessed with masses of untainted nature, where tourists can enjoy the famous aurora borealis during the winter and the midnight sun in the cool summer months, altogether creating a Nordic dream.  Dominique Christou writes

T

ourism to Finland, in the first half of the year, was excellent, this according to Kristiina Hietasaari, research and development director, Visit Finland – Finnish Tourist Board, who revealed that overnight stays from foreign visitors grew by 10.6 percent compared to January - June 2011.

Hietasaari further announced that winter tourism increased by 22 percent in February and the 2012-2013 period is altogether set to witness a very vivid aurora borealis activity, which has tempted a lot of tourists to Lapland and North Finland, especially from Japan.

However, expectations of tourism performance by the end of the year are slightly more cautious, she continued. “The speed of growth has slowed down month by month and there is a great deal of uncertainty in the air, due to the Euro crisis. Our estimate is, that during the end of the year, foreign overnights will be two to five percent more than they were at the end of 2011,” she explained.

According to World Travel & Tourism Council’s Travel & Tourism Economic Impact 2012 report for Finland, the next decade is set to see positive results with the industry’s direct contribution to the GDP expected to increase by 2.7 percent per annum (pa), to reach EUR5.3 billion in 2022, while total contribution

of travel and tourism to the country’s GDP is predicted to climb by 2.5 percent pa, to EUR15.2 billion.

Finnair and airberlin are building on their current codeshare cooperation and expanding in markets in Scandinavia and the Middle East.

As of October 28, Finnair’s code is being added to airberlin’s flights starting from Oslo, Gothenburg, Stockholm and Copenhagen to Berlin, and from Copenhagen to Düsseldorf.

Finnair will also be adding its code to airberlinoperated daily flights from Düsseldorf and Berlin to Abu Dhabi, which enables passengers from Finland the possibility to book flights from Helsinki to Abu Dhabi with airberlin via Finnair.

Finnair’s own flights from Helsinki to Tallinn, Turku, Tampere and Oulu also have airberlin’s code, for the first time offering airberlin passengers flights to Estonia and domestic services in Finland in combination with an airberlin or a Finnair flight from Germany.

NATURALLY REFRESHING With healthy results being recorded in the country’s tourism sector, Hietasaari further pointed out that the highlights of Finland target and certainly cater to tourists from all walks of life, including those from the MENA region, although they still represent a mere 0.16 percent market share.

“Finland is best known for its pure and beautiful nature, clean air and tranquility. The biggest attractions are the northern lights in the winter and fall, and midnight sun in the summer. The vast forests and lakes as well as the archipelago interest many,“ she informed.

“Helsinki has become a very popular destination for city breaks, as it is easily explored during one weekend. It is a very modern Scandinavian capital, but at the same time idyllic and cosy, full of interesting architecture and design, lots of good restaurants, and everything is located within a short walk or a bike ride,” she added, further laying emphasis on the fresh and cool weather, which she states the MENA tourists will welcome.

Tampere

“We are very pleased with the growing cooperation with airberlin, our partner in oneworld,” expressed Paavo Virkkunen, vice president, Finnair. “This deepening of our codeshare arrangements helps us to enhance our route network in the Nordic countries and build feeder traffic through our Helsinki hub.” Furthermore, Etihad Airways and Emirates also offer services from the MENA region to Finland.  OCTOBER 2012

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ONSITE

Philippines

The Islands of Wonders  Dominique Christou writes

T

he biggest draw of the Philippines will always be its people, the bright smiles, and the warm hospitality of the Filipino that can never be dimmed, this according to Cristina Cruz, director of marketing, The Peninsula Manila.

“This same friendliness and generosity of spirit translates into personalised service at all levels and industries which is why the Philippines is slowly becoming a destination for medical tourism, and our caring attitude makes us perfect for organising and creating innovative events and packages,” she continued.

During the first three months of the year, the flourishing tourism hub welcomed an all-time high of 1,148,072 visitors, posting an increase of some 16 percent versus 2011’s arrivals of 989,501 for the same period. “From this record, we have now achieved 25 percent of our international visitors’ target of 4.6 million for this year,” commented Ramon Jimenez, tourism secretary, Department of Tourism, Philippines, who added that as seen during the first quarter, tourism to the country is poised to surge forward as it continues to receive steady arrivals.

Paul So, managing director, Great Sights Travel and Tours, concurred these figures, “The statistics show that there is a very good increase from year to date compared to 2011’s arrivals.”

Commenting on the recently launched It’s more fun in the Philippines tourism campaign, which was initiated in a bid to boost tourism even further, Jimenez said, “The world is now starting to see that It’s More Fun in the Philippines is not just a bunch of words on a streamer. It is a competitive argument for choosing the Philippines as one of the world’s top tourist destinations.”

WARM GLOW OF HOSPITALITY With tourism performance levels on the growth trajectory in the Philippines, the hospitality sector across the country is certainly feeling the impact and one such hotel recording healthy results so far this year is The District Boracay, located in the centre of the island of Boracay, which had its soft opening in April.

Apple Lina, director of sales and marketing, The District Boracay, attributed the successful performance levels to the support from all the hotel’s travel partners and promotions via social networking sites and word-of-mouth from existing guests. “We are very positive that as the high season comes closer, occupancy will get even better. We are looking at 70 percent occupancy, and hopefully 100 percent during peak periods,” she continued.

With three percent of its clientele coming from the UAE, 17 percent from Kuwait, five percent from Qatar, and 10 percent from Saudi Arabia, Lina informs

Palawan Island

Laying siege to endless glorious water, the Philippines, home to some 7,100 islands, is known for its picturesque scenery and endless tourism offerings, welcoming visitors the world over with outstanding facilities, gracious hospitality, palettes of fun, and the ability to adapt to cultural preferences.

PHILIPPINES IN BRIEF Capital: Manila Currency: Peso (PHP) Language: Filipino, English

travellers from this region that their special requests are guaranteed to be met, offering comfortable facilities, quick access to the beach and other places of interest, as well as value for money.

Also boasting great performance levels this year is Waterfront Cebu City Hotel & Casino this according to Antoniette Alburo-Elmido, sales director, Waterfront Cebu City Hotel & Casino, who revealed that as of date, the property already reached 74 percent of target figures for the year. “We are cautiously optimistic for the remaining months of the year,” she added.

With reference to guests from the Middle East, Alburo-Elmido pointed out that those travelling particularly from Saudi Arabia, Kuwait, and some of the GCC countries, visit for business and modular studies, and a few for leisure.

Alburi-Elmido further revealed that this region is an emerging market for the Philippines, especially the GCC, and thus in its endeavours to adapt to this culture, the team at the property will soon be selling ag-

gressively to this market by investing in Arabic-translated brochures and a website. “The only challenges that arise are availability of direct flights to key cities like Manila and Cebu,” he added.

Cruz also reported encouraging results with occupancy so far this year reaching 75 percent, equivalent to an increase of 4.5 percent compared to 2011, with the hotel also boasting an upsurge in average room rate.

For The Peninsula Manila, the majority of the Middle Eastern clientele travel from Saudi Arabia, the UAE, Bahrain, and Kuwait, and although currently it contributes to less than five percent of hotel’s feeder market, the segment remains in the development stages.

According to So, the industry is beginning to understand the requirements of the MENA traveller and several forums on the subject are now in the making to update and encourage new players to target this segment. “Many of the hotels are now refurbishing their rooms to cater to the MENA traveller, with facitilies such as East indicators for their daily prayers, rooms with cooking facilities, and we have a lot of returning Filipinos who have good experience as chefs in the Middle Eastern countries,” he added.

A MICE HAVEN Cruz praised the MICE segment for the exceptional overall performance rates, expressing positive sentiments for the remaining months. “The upcoming Pacific Asia Travel Association conference aims to put Manila, Philippines, as a top MICE and leisure destination,” she concluded.

Stanie Soriano, officer in charge, MICE, business development, and tourism investment promotions, Tourism Promotions Board, (TBP), Philippines, concurred and pointed out that MICE events have been instrumental in creating and strengthening the country’s positive image since the capability to handle the generally high profile MICE events reflect on the country’s all-around competence and political stability.

Furthermore, Soriano explained that with the current infrastructure boom in the country, there is no better time to do business in the Philippines, now considered one of the best money-per-value destinations in Asia where corporate travellers can expect accessible and affordable business and leisure amenities, international transport links, dedicated centres, a good telecommunications infrastructure, and worldclass hotels and restaurants, just to name a few.

CHOOSING YOUR WAY MENA travellers to the Philippines can opt for Emirates and Etihad Airways’ services to Manila, or Qatar Airways’ flights to Cebu.

Moreover, Philippine Airlines (PAL) operates to Abu Dhabi, Bahrain, Dubai, and Doha. Forging ahead with expansion plans, PAL recently placed a firm order with Airbus covering 34 single-aisle A321ceo, 10 A321neo, and 10 wide-bodied A330-300s, which are being purchased under a major fleet modernisation programme, with deliveries starting in 2013.  OCTOBER 2012

TRAVEL TALK

travel talk is your space

18

GLENN DE SOUZA

CAROLYN MCCALL

Vice president, international operations, Asia and Middle East, Best Western International.

CEO, easyJet.

“The Asian & Middle Eastern Members' Meeting is always an exciting event for Best Western, as it provides a rare opportunity to gather our esteemed hotel owners and members under one roof, to share industry insights and best practices. Interaction like this is invaluable as it helps us develop new concepts, drive thought processes, and ultimately shape our business for years to come. This year was extra special as it brought our incredible team together to celebrate our 10th anniversary in Asia. Having seen our team work together and share ideas, it is clear to me that we have all the right ingredients to drive the company forward.”

“This [new allocated seating initiative] is an example of easyJet trying to do all it can to make travel easy and affordable for our passengers. Our customers asked us to trial allocated seating and we are really pleased with the positive passenger feedback during the trial.

“As importantly, we have shown that we can do so while delivering strong on-time performance, the most important driver of passenger satisfaction. We are confident this move will make our current passengers happier when flying with easyJet and will attract new passengers to fly with us in the future.”

OCTOBER 2012

TRAVEL CHANNELS

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Driving Business Travel in the Gulf Region Lois Hall, exhibition manager, Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM), has reported that according to Emirates Centre for Strategic Studies and Research, GCC budgets doubled in 2011 producing a USD106.7 billion budget surplus, and that was after a 19.3 percent increase in public spending over 2010.

A

s a result, demand for business travel services in the region has been increasing and in response to this, GIBTM is set to launch its first ever dedicated Business Travel Pavilion when the event takes off at the Abu Dhabi National Exhibition Centre (ADNEC) on March 25 - 27, 2013.

The show is to host 300 regional and international senior level buyers with a combined budget of over USD827 million, who, through 7,600 pre-scheduled appointments over the two and a half-day exhibition, will meet with more than 350 exhibitors from 36 different countries.

“If there is one unique aspect of GIBTM it would have to be the quality Hosted Buyer Programme,” Hall added, further explaining that the Hosted Buyer prescheduled appointment system, brings exhibitors face to face with three essential ingredients - money, authority, and need, which she said is highly efficient and cuts through the clutter.

Hosted Buyers are international elite organisers, influencers, or budgetary decision makers from major corporations, associations, or agency organisations.

After clearing a qualification process, hosted buyers receive complimentary benefits such as air travel, accommodation, and a full diary of appointments.

Simplifying Border Crossing Measures to simplify procedures for motoring tourists when travelling across borders in the Middle East and worldwide were on the agenda for the Alliance Internationale de Tourisme (AIT) and the Fédération Internationale de l’Automobile (FIA) Customers Council in Dubai.

A new body, established by the two organisations earlier this year, met for the first time to address the key issues of border crossing and develop a plan, aimed at making procedures quicker and easier for motoring tourists travelling from country to country with the use of official Carnet de Passage en Douane (CPD) or trip tickets, which are issued exclusively by the Automobile and Touring Club of the UAE (ATCUAE).

Each year, some 30,000-40,000 CPDs are issued, which, when presented along with a Certificate of Tourism, simplify customs formalities.

“In view of the large volume of CDPs that we issue every year, it is important that we are closely involved in the improvement of application procedures so that we and our neighbours in the GCC and wider Middle East maintain close relations,” noted Mohammed Ben Sulayem, president, ATCUAE.

AIT / FIA Customs Council Meeting

OCTOBER 2012

If there is one unique aspect of GIBTM, it would have to be the quality Hosted Buyer Programme

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INVESTIGATION

Air Security

Making Way for Civilised Flying SECURITY Vs. CONVENIENCE

Checkpoint of the Future

Billions of dollars are spent annually to update and maintain the highest levels of aviation security, both on the ground and throughout the skies, and with one billion tourists expected to cross international borders by the end of this year, keeping passengers and staff safe and secure at all times is now more important than ever before.  Stefanie Saghbini

W

writes

orld Tourism Organization (UNWTO) recently announced that international tourism remains on track to reach one billion travellers by the end of this year, with the latest figures reporting a five percent increase in the first six months of the year, when compared to the same period in 2011.

As these encouraging results seep into every sub-sector of the global tourism industry, travel and tourism professionals behind the scenes continue to pursue the highest levels of security to ensure that passengers, as well as staff, are handled carefully and hassle-free in the safest of environments.

More than USD8 billion is spent a year to keep aviation secure, according to Ken Dunlap, director of security, International Air Transport Association (IATA), who indicated that there is no doubt that the sector is far more safe today than it was prior to the incidents of September 11, 2001.

Endeavouring to provide a framework to ensure the highest possible levels of safety at airports worldwide, through a number of objectives, Roberto Kobeh González, council president, International Civil Aviation Organization (ICAO), and Angela Gittens, director general, Airports Council International (ACI), signed a

memorandum of cooperation on June 15, this year.

These initiatives include support of the development of the ACI Airport Excellence (APEX) in Safety Programme, designed to help airports around the globe to identify and address safety vulnerabilities; joint technical assistance projects; the regular exchange of safety-relevant information and data and by providing mutual access to databases; exchanging experts and providing training; and promoting regional cooperation.

Commenting on the alliance, González said, “The memorandum that we signed provides a framework for enhanced cooperation between our two organisations and reflects ICAO’s continuing efforts to take a more action-oriented approach to promoting safety.”

Gittens added, “The signing of the memorandum of cooperation signals the official start of a collaboration to grow ACI’s APEX in Safety Programme.

Through APEX, we help airports around the world identify and remedy safety vulnerabilities by onsite peer reviews, information sharing, training, assistance with implementation of management structures, and the technical assistance in applying the standards and recommended practices of Annex 14.

“This collaboration with ICAO takes global airport safety to the next level. We applaud the leadership that ICAO has demonstrated for continuous improvement in the safety mission.”

Bringing to surface the huge sums of money spent in maintaining top levels of security across airports worldwide, Dunlap further indicated that this does unfortunately bring with it huge increases in passenger inconvenience as well as concerns over privacy.

Therefore, in 2011, IATA unveiled the first mock-up of Checkpoint of the Future designed to streamline and improve the travel process by taking a risk-based approach to security that eliminates much of the hassle people now associate with the travel experience, as Dunlap explained. “Without a major change to how we handle airport security, it is clear that we cannot handle the expected increases in traffic without greatly expanding the number of checkpoints, which is not possible at many airports and which would raise costs even higher – or by just accepting even longer lines than today, which is unacceptable from a customer service and airline operations standpoint,” he said.

Over the past year, Checkpoint of the Future has been progressing with plans, as it moves from concept into reality, with the creation of a Checkpoint of the Future advisory group as well as expert groups which have been established to make sure that those with a broad experience in airport processes and security equipment can provide input, this according to Dunlap, who further indicated that the goal is to ensure that there exists a broad representation so that all views are heard.

He also informed that initial tests of Checkpoint of the Future components are currently being conducted, while additional processes and technologies are set to be tested in 2013 to create a menu of options, and in 2014, the first prototype checkpoint will be introduced. “The project has been extremely well-received with support from more than 15 countries including the US, China, and the European Commission, as well as Interpol,” Dunlap continued, adding that IATA has received expressions of interest from airports all over the world which are eager to take part in helping to create what he described as an industry-wide initiative.

Dunlap further pointed out that significant gains can also be achieved by repurposing existing checkpoints and this is already taking place in airports across the world.

KEEPING STAFF SAFE Highly advanced security measures are constantly being pursued and implemented, especially amidst the on-going turbulent situations and continuous threats being face throughout the world, to better protect the aviation sector and all the assets, passengers, personnel, and facilities that come with it.

Through the constantly evolving security measures being implemented at airports, such as Checkpoint of the Future, a large number of programmes OCTOBER 2012

Air Security have also been introduced to protect members of staff, namely Known Crewmember (KCM), which offers expedited security screening to crew members employed by US-based airlines.

On July 23, Transportation Security Administration (TSA), in cooperation with Association of Flight Attendants (AFA), Association of Professional Flight Attendants (APFA), Transport Workers Union (TWU) and Airlines for America (A4A), entered the second phase of the initiative which now includes flight attendants as well as pilots travelling from US airports.

With this decision, flight attendants will receive KCM benefits at as many as 31 airports by the end of the year.

KCM, which was introduced in 2011, positively verifies pilots’ and flight attendants’ identities and employment statuses, thus strengthening aviation security and shortening screening lines for passengers.

A4A and Air Line Pilots Association International last month launched five KCM sites across US airports, namely at Lambert - St. Louis International Airport, Indianapolis International airport, John F. Kennedy International Airport, Houston George Bush Intercontinental Airport, and Dallas/Fort Worth International Airport. The KCM programme is expected to launch five additional airport locations from this month through to December.

Commenting on the new initiative, Veda Shook, president, AFA-CWA, said, “Flight attendants are first responders and the last line of defense in aviation security. We applaud TSA and the Department of Homeland Security for implementing risk-based security that strengthens our network and allows us to focus on real threats. Known Crewmember recognises our integral role in keeping US aviation safe. We will be working closely with the agency and our airlines to put the programme into practice.”

Laura Gauding, president, APFA, who shared similar sentiments, added, “Flight crews, and flight attendants in particular, are the trusted first responders responsible for protecting the flying public. TSA's decision recognises this fact while promoting increased efficiency in our industry and I applaud it.”

James Little, international president, TWU, also expressed appreciation for the recognition given to TWUs professional flight attendants by TSA through this programme, one which he also believes will assist in the flow of other passengers as they transition through the airport security lanes.

Nicholas Calio, president, A4A, advocated that as safety professionals, flight attendants certainly belong in the Known Crewmember programme, and he expressed delight in continuing to partner with TSA on this risk-based screening system which, he noted, improves safety, security, and efficiency, benefiting both passengers and crew members.

DELIVERING FRESH PERSPECTIVES World leading aviation security companies and organisations continue to gather across the globe each year, to discuss the increasingly crucial and somewhat OCTOBER 2012

intractable security issues, threats, and challenges, surrounding the sector.

Transport Security Expo, is one such preeminent event for security professionals working within the transportation arena which will mark its 10th anniversary when it opens its doors at the Olympia Conference & Exhibition Centre in London on November 14.

According to Peter Jones, CEO, Transport Security Expo, this unique event is geared towards meeting the needs of industry professionals from across the globe with a special programme devised thanks to extensive consultations with the exhibitors, delegates, and visitors.

The expo will feature three two-day conferences focused upon aviation, as well as maritime and public transport security, and will also host a oneday supply chain-focused conference organised by the Transported Assets Protection Association.

In addition, aviation security has also long been a high-priority concern especially across the Middle East, as the region is expected to handle over 400 million passengers by 2020 based on projections by ACI and IATA. The GCC alone is currently investing an estimated USD90 billion in airport projects including the USD10 billion Dubai World Central - Al Maktoum International, the USD11 billion New Doha International Airport, and the multi-billion dollar expansion of Abu Dhabi Airport's Midfield Terminal Complex.

One such major event which took place earlier this year was the International Security and National Resilience Exhibi-

INVESTIGATION

21

tion and Conference (ISNR Abu Dhabi 2012), which saw leading regional and international delegations and more than 150 exhibitors from over 24 countries come together to help address the security concerns of the Arab World’s rapidly growing aviation sector.

“The airport environment is a breeding ground for numerous threats, so it requires heightened levels of vigilance and the reliable support of advanced security systems,” commented Mohamad Bader-Eddin, show director, Middle East, Reed Exhibitions.

“As the Middle East’s definitive homeland security event, ISNR Abu Dhabi offers a major platform for aviation security decision makers to examine the full spectrum of solutions available in the global markets and determine which can meet the needs of the region’as burgeoning aviation field,” he added, further stating that the UAE is a very strategic host to aviation security-related exhibitions given its status as a gateway to the Gulf region and as a global transit centre.

According to Ahmad Al Haddabi, chief operating officer, Abu Dhabi Airports Company (ADAC), ISNR Abu Dhabi 2012 provided ADAC with an ideal venue to showcase its capabilities while engaging with safety and security specialists from around the world, as he further praised the company’s aims at transforming the emirate’s airports into world-class facilities. 

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WHO'S MOVED

HENNY SCHAEFFER Henny Schaeffer has been named general manager at Fairmont Ajman.

The seasoned hotelier, who brings extensive experience, creativity, and vision to the position, has been mandated to oversee the scheduled 2013 opening of the beachfront hotel, which will feature 252 guestrooms and suites.

Over the past two decades, Schaeffer has gained experience with some of the leading hospitality companies and has held execu-

tive positions with Sonesta International in the Caribbean, Europe, Middle East, and US, including The Ritz-Carlton in Miami and has also managed hotel on South Beach.

He joined Fairmont Hotels & Resorts in 2008 as general manager for a residential component of the company on the Palm Jumeirah, before moving to Fairmont Bab Al Bahr.

Prior to his appointment, he worked as hotel manager at Fairmont Dubai.

ALEXANDER SCHNEIDER Alexander Schneider has been appointed hotel manager at Emirates Palace.

Working closely with general manager, Bugra Berberoglu, Schneider aims to build on the five-star destination’s internationally renowned service and hospitality, striving to set new standards of excellence.

Having previously held general manager positions at Park Plaza Bangalure as well as at Casa Camper Berlin, he brings a wealth of knowledge to the role. His past experience

also includes the role of associate general manager at Grand Hyatt Berlin and both director of rooms and director of sales and marketing at Hyatt Regency Cologne.

Schneider’s expertise ranges from the strategic overview and management of hotel openings to appointing and leading teams of up to 350 employees, delivering comprehensive sales and marketing plans, and ensuring the delivery of a successful business growth model.

BASSAM ABU HASSAN Bassam Abu Hassan has assumed the position of executive manager at Crowne Plaza Amman.

Having worked for over 25 years in the hospitality industry, Abu Hassan is one of the most seasoned members of the Jordanian family of InterContinental Hotels Group (IHG).

He began his career with IHG in the 1980’s as a waiter at InterContinental Jordan, and has since steadily moved up on the career ladder to become junior assistant

food and beverage manager and later director of food and beverage, before being appointed executive assistant manager of InterContinental Aqaba Resort.

During his career, he has hosted some of the country’s most celebrated, large-scale events including the World Economic Forum and Noble Prize gala dinners for three consecutive years.

Abu Hassan is also responsible for the revamping of the iconic InterContinental Jordan terrace.

MEHDI ZAANOUN Mehdi Zaanoun has been named executive assistant manager of the luxury five-star Kempinski Hotel Mall of the Emirates.

He began his career in the industry in 2002 at Four Seasons Hotel Georges V Paris and worked for Hilton Worldwide for over six years.

Zaanoun joins the company from Trianon Palace Versailles, a Waldorf Astoria Hotel, where he most recently served as acting general manager.

In his new position, he will be assisting general manager, Alejandro Bernabe, and his executive team with the management of the day-to-day operations of the property.

Zaanoun graduated from École Hôtelière de Lausanne in Switzerland, and holds a Bachelor of Science in hospitality management.

His educational background also includes the Hilton International Shine Program which he attended in 2008-2009.

OCTOBER 2012

RENDEZVOUS

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Q & A with Prabhat Verma Just weeks after welcoming the world’s best athletes and staging the stunning Olympic and Paralympic Games, London is gearing up to host another prestigious event, the World Travel Market (WTM). Prabhat Verma, general manager, 51 Buckingham Gate, Taj Suites and Residences, talks about two of this year’s most talked-about events in the city.

Travel Trade Monthly: Located just minutes from many of London’s main attractions, 51 Buckingham Gate, Taj Suites and Residences, offers a luxurious base for visitors to the capital city. What makes the hotel stand out?

Prabhat Verma: Considering that there are some 1,100 hotels in London, standing out is indeed of great importance. The name, 51 Buckingham Gate, refers to the address of the hotel, a side-street between Buckingham Palace and Westminster Cathedral, in close proximity to Hyde Park, Trafalgar Square, and Piccadilly Circus, just to name a few of the main attractions within walking distance to this five-star hotel.

Our spacious suites with kitchens, serviced by butlers, 24-hour concierge service, and tranquil courtyard amidst Central London’s frantic pace, in addition to the company’s legendary ‘all’s possible’ philosophy, make the hotel just right both for families travelling with children and corporate CEOs looking for an ideal base for their extended stay.

Prabhat Verma: Around eight percent; guest volume from the region is however on the rise. We are receiving an increasing number of queries from Saudi Arabia and Qatar both from corporate travellers and families, with the majority of them looking for longstay accommodation options, and business volume from Dubai and Bahrain is also growing.

Prabhat Verma General manager, 51 Buckingham Gate, Taj Suites and Residences

Travel Trade Monthly: The recently concluded Olympic and Paralympic Games attracted hundreds of thousands of sport fans to London. How did the hotel perform during the event and how do you think it will benefit the city’s hotel sector in the long-term?

Prabhat Verma: 51’s positioning and its location advantage drove the best of the best to our hotel, including heads of state, a number of sports delegations, as well as die-hard Olympic fans and their families.

The success of the Olympic Games reinforces the confidence in the city to host such events and secondly, the participation of all throughout the UK has yielded a feel-good factor for country’s economy.

First time guests who visited London during the Olympics were able to realise the potential of UK’s tourism sector as well as business prospects owing to its stability and governance which was demonstrated at the highest level during the sporting event.

Travel Trade Monthly: London has long been a preferred destination for Arab travellers. What percentage of your guests hail from the MENA region?

OCTOBER 2012

events in our and the company’s calendar, where all the hotels, resorts, and palaces will be showcased at Taj’s own pavilion, including 51 Buckingham Gate, Taj Suites and Residences, which is also home to one of the company’s many international sales offices.

In a crowded marketplace, such as London, it is pivotal to make your presence felt, and what is a better platform to do so than WTM. Besides showcasing the company’s stunning portfolio, we also would like to promote our hotel, its facilities, and services to the international public.

51 Buckingham Gate, Taj Suites and Residences, is also home to the world’s first Jaguar suite, which was created based on the idea that people buying Jaguar cars like not only to drive but also to stay and spend their time in style. Overseen by Jaguar’s in-house design director, Ian Callum, the suite features specially-commissioned artwork and displays. The sleek design and subtle references to Jaguar’s timeless style will be familiar to those who know and love these motoring masterpieces.

In addition, a brand new concept will shortly be unveiled at our hotel with the launch of the cinema suites, displaying two unique styles inspired by Hollywood and Bollywood.

Travel Trade Monthly: What will be your main, personal message at WTM?

We also hope to welcome more guests from North Africa, and the upcoming launch of Taj Palace Marrakech, Taj Hotels Resorts and Palaces’ new hotel in Morocco, in November will undoubtedly help stimulate demand from the region.

Taj Hotels Resorts and Palaces already boasts an extensive global portfolio, and the international sales offices have long been active in promoting these properties all around the world. To further strengthen our presence in the Middle East, our sales office in Dubai also participates in the Arabian Travel Market, where our hotel is also showcased.

The MENA region is indeed particularly important not only for our hotel, but for the whole company.

Travel Trade Monthly: Taj Hotels Resorts and Palaces will be also attending WTM London. What are your main goals at this year’s event?

Prabhat Verma: WTM is one of the most important

Prabhat Verma: I would like to urge attendees from all around the world to promote and sell London to their clients; the destination, which showcased a great deal of passion, involvement, and joy during the Olympics Games.

A brand new concept will shortly be unveiled at our hotel with the launch of the cinema suites, displaying two unique styles inspired by Hollywood and Bollywood

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NEWS & EVENTS

Abu Dhabi to Hold IATA Symposium Abu Dhabi is set to play host to the International Air Transport Association’s (IATA) second World Passenger Symposium, between October 16 - 18.

The event, being held at Jumeirah at Etihad Towers, is expected to attract more than 600 key air transport stakeholders from airlines, airports, the supply chain, and governments from all across the globe, which, under the theme Innovate Together, will address the issues of passenger experience and revenue generation, with sessions encompassing the latest on distribution, security, ancillary revenues, baggage handling improvements, revenue management, and IT. In addition to keynote speeches from James Hogan, president, Etihad Airways, the lead sponsor of the event, and Tony Tyler, director general, IATA, delegates will also be addressed by James Bennett, CEO, Abu Dhabi Airports Company, Olivier Bijaoui, executive chairman, Worldwide Flight Services, John Pistole, administrator, United States Transportation Security Administration, Mustafa Sani Şener, CEO, Tav Airports Holding, Nawal Taneja, professor emeritus, Ohio State University, and Willie Walsh, CEO, International Airlines Group.

EVENTS The 18th World Route Development Forum Abu Dhabi, UAE, September 29 – October 2, 2012 (www.routesonline.com/events) The largest global event of its kind, attracting over 2,750 delegates from more than 80 countries, and determining the future of air services.

International Tourism Bourse (ITB) ASIA Singapore, October 3 – 5, 2012 (www.itb-asia.com) Where exhibitors across all sectors of the travel-value chain, meet with top international buyers from the MICE, leisure, and corporate travel markets.

INVETEX-CIS Travel Market St. Petersburg, Russia, October 11 – 13, 2012 (www. old.restec.ru ) One of the largest business-to-business events in Russia with more than 460 companies and over 10,000 professionals, including national tourist boards, airlines, hotels, tour operators, and cruise companies.

Reed Travel Exhibitions Launches online TV channel Reed Travel Exhibitions, the organisers of World Travel Market (WTM), has launched decisionmakers.tv, an online TV channel offering insight from the industry’s most senior and influential professionals.

Decisionmakers.tv, which kicked off with an exclusive interview with John Bevan, managing director, Voyage Privé, is set to become a leading TV channel profiling the movers and shakers in the travel industry, and airs a series of exclusive video interviews with the travel and tourism industry’s leaders all year round.

Each week, a different senior industry leader will speak to decisionmakers.tv about the key issues of their organisation and the industry.

Micaela Juarez, head of marketing and communications, WTM, Reed Travel Exhibitions, commented, “World Travel Market along with the WTM Vision Conferences has always brought senior leaders together within the wider travel and tourism industry, principally through keynotes, panel discussions, and networking events. Although we document as much content as possible from our physical events, our audiences tell us they want to see more, and on a much higher frequency, not necessarily tied to a specific event. We want to meet this demand, and with it, the opportunities for senior executives across the industry to contribute their perspective and insight for the benefit of the marketplace all year round.”

Sponsored by

Asia Pacific Tourism Destination Investment Conference Singapore, October 15 – 17 , 2012 (www.tdiasia.questexevents.net) Consisting of an array of networking opportunities, business meetings, and a conference programme, the event will focus on hotel investments and tourism infrastructure developments.

World Travel Market (WTM) London, UK, November 5 – 8, 2012 (www.wtmlondon.com) A must-attend business-to-business event presenting a diverse range of destinations and industry sectors.

The Hotel Show – Saudi Arabia Jeddah, Saudi Arabia, November 17 - 19, 2012 (www.thehotelshowsaudiarabia.com) A full spectrum hospitality and supplies event for the region, bringing leading manufacturers and qualified buyers together.

OCTOBER 2012