Travel Trade Cyprus March 2014

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MARCH 2014

ISSUE 13

Aviation Academy Opens in Cyprus The Cypriot aviation sector has welcomed the launch of Airtravel Aviation Academy.

The ‘Air Connectivity Development for Cyprus through Change, Cooperation and Innovation’ conference, organised by Hermes Airports, put the spotlight on the most pressing issues facing the Cypriot tourism industry.

03 NIKI Lands in Cyprus Austrian carrier, NIKI has launched scheduled services between Vienna and Larnaca.

14 IN THIS ISSUE MARKET UPDATE GENERAL TOURISM BOARDS AGENT NEWS NAUTICAL SPECIAL REPORT SPORTS AIR INTERNATIONAL TRAVEL CHANNELS ACCOMMODATION TRAVEL TALK RENDEZVOUS NEWS & EVENTS

02 03 06 09 10 11 12 13 15 16 17 18 19 20

Change, Cooperation and Innovation

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MARKET UPDATE

TRAVEL TRADE PUBLICATIONS MANAGING EDITOR Mary Kammitsi mary@traveltradeweekly.travel

Kings Avenue Mall: Over 700,000 Visitors in Seven Weeks

COPY EDITOR

Kings Avenue Mall, the latest large-scale shopping and entertainment attraction to open in Paphos, is proving to be a great success with locals and visitors alike, welcoming over 700,000 shoppers since its opening in November 2013.

Emily Millett SENIOR JOURNALIST Rita Kasziba JOURNALIST Maria Kazeli PRESS Maria Demetriadou Pauline Shahabian DESIGN & LAYOUT Elena Stylianou DIRECTORS Andreas Constantinides Mary Kammitsi HEADQUARTERS T.T.W. Travel Trade Weekly LTD P.O. Box 25255, Nicosia 1308 Cyprus Tel: +357 22 021607, Fax: +357 22 103607 WEBSITE www.traveltradecyprus.travel EMAILS info@traveltradeweekly.travel sales@traveltradeweekly.travel editorial@traveltradecyprus.travel PRINTED IN CYPRUS Cyprint Plc P.O. Box 58300, CY-3732, Limassol, Cyprus Tel: +357 25 720035, Fax: +357 25 720123 Email: info@cyprint.com.cy

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espite only having been open for several weeks, the centre is already being heralded as a catalyst for the surge in tourism being witnessed in the coastal city.

Commenting on the success of the mall and its repercussions on the area, Pauline Klimentos Gabriel, marketing manager, Kings Avenue Mall, noted, “The anticipation for the mall and embracement by the public has been very positive and has exceeded our expectations.”

The centre has ushered in a new era for Paphos, which is now attracting even more visitors from all over the island, she added.

The new year has also marked the beginning of the sales season at the mall, with thousands of shoppers continuing to visit daily in order to take advantage of the offers, enjoy the choice of entertainment options and food and beverage outlets available, while also further increasing footfall to the centre.

Kings Avenue Mall, Paphos

EXCHANGE RATES

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0.83

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Japan (JPY)

140.68

Aer Rianta International Middle East Doubles Investment in Cyprus Airports Aer Rianta International Middle East (ARIME), a subsidiary company of Aer Riante International (ARI), has conditionally agreed to purchase an additional 25.01 percent shareholding in Cyprus Airports (F&B), the business that operates the food and beverage concessions at both Larnaka International Airport and Pafos International Airport.

The transaction, valued at EUR3.125 million, will double ARIME’s shareholding in the Cypriot compa-

ny to 50.2 percent with the additional shareholding being purchased from Ermes Departments Stores.

The Middle East region is one of the company’s key growth markets according to Jack MacGowan, CEO, ARI, who commented, “We are pleased to be able to strengthen our position in the food and beverage operations in Larnaca and Paphos and look forward to a continued strong working relationship with our partners.”

Rise in Tourist Arrivals for Greece

I PICTURE OF THE MONTH

ncoming tourist traffic for the first half (H1) of 2013 in Greece increased by 12.3 percent, reaching 5.4 million travellers versus the 4.8 million arrivals registered in the corresponding period of 2012.

During H1 2013, tourist movement from European Union (EU) countries stood at 3.1 million, representing a surge of 4.6 percent, while arrivals from nonEU countries amounted to 2.3 million, marking a boost

of 25 percent compared to the same period in 2012.

Arrivals from the Eurozone rose by seven percent, while those from EU countries which lie outside the Eurozone grew by 1.2 percent.

Specifically, an increase of 13.6 percent was registered in arrivals from Germany, and a swell of 17.4 percent from France. The influx of Russians rose by 47 percent, while US tourists improved by 27 percent.

MARCH 2014

Nicosia

Aviation Academy Opens in Cyprus

MONTHLY NEWS

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Nicosia among ‘Cities of Tomorrow’

The Cypriot aviation sector has welcomed the launch of Airtravel Aviation Academy, hailed as the first and only International Air Transport Association (IATA) authorised training centre in Cyprus and the Eastern Mediterranean region.

Evros Konsolos, managing director, Airtravel Aviation Academy, commented, “We work hard to attract students from the surrounding area, but mainly to provide more supplies to young Cypriots who unfortunately face the hard issue of unemployment.”

Marios Hannides, director general, Cyprus Tourism Organisation, added that the need of the domestic market for education in related professions is growing, and the academy offers new opportunities in vocational training for students interested in the tourism industry.

Cities of Tomorrow: Investing in Europe

Constantinos Yiorkadjis, mayor, Nicosia, participated in the ‘Cities of Tomorrow: Investing in Europe’ (CiTIEs) conference which was organised by the European Commission (EC) in Brussels between February 17 - 18, and focused on the European Union’s urban policy and the development of a European urban agenda.

Among the participants at the event were José Manuel Barroso, president, EC, and Johannes Hahn, commissioner for regional policy, EC. With two thirds of European citizens living in cities, the conference aimed to discuss ways that will give the floor to city authorities in the formulation of European policies, in order to understand the needs of urban areas for better coordination. This is to play a catalytic role in tackling issues such as climate change, unemployment and social exclusion.

National Marathon Championships to be Held The Cyprus Amateur Athletic Association has announced that the 96th Men’s National Championship Marathon and the 58th Women’s National Championship Marathon are scheduled to be held in Nicosia between May 31 – June 1.

All athletes who are registered with the federation are qualified to compete, and all clubs across the island are entitled to take part with an unlimited number of participants.

On the sidelines of the event, the association held the half marathon national championships, which took place in Larnaca in January.

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MONTHLY NEWS

Aviation Traffic Still Disappointing

According to ACI EUROPE’s air traffic results, passenger movements in France, Germany, Italy, Austria, Greece and Cyprus remained negative in November 2013.

The overall traffic growth at Europe’s airports reached 3.5 percent compared to November 2012, with European Union (EU) airports showing an average expansion of 2.2 percent and non-EU airports registering an average increase of 8.4 percent, when compared with the same month in 2012.

Airports in Ireland, Malta and Portugal enjoyed significant growth, along with many in Eastern Europe. Spanish hubs continued to see improving performance and many in the UK and Benelux also posted positive figures.

A Casino Resort Offers Multiple Rewards Speaking at the ‘Casino in Cyprus – Dountdown’ conference in Larnaca, Haris Loizides, chairman, Cyprus Hotel Association (CHA), welcomed the decision for an intergraded casino resort on the island, saying, “This is an acceptable global tourism activity which provides entertainment to the quality visitor and enriches the tourist product of each country.”

He added that the benefits for Cyprus are expected to be multiple, as the resort would increase the state’s income and boost tourist arrivals. Referring to a study that indicated that additional casino tourist arrivals to the island could reach 500,000 annually, Loizides also pointed out that incoming tourism to neighbouring Greece surged by 450,000 visitors who were drawn from Israel alone.

“We fully share the government’s objective to have a credible international process that will attract international investor interest in creating such a high-standard casino resort to draw focus from the entire Eastern Mediterranean region, the Middle East and the Arab Gulf,” Loizides concluded.

Passenger Arrivals Increased in 2012 Cyprus’ Statistical Service has released its annual Transport Statistics report for 2012, showing a notable rise in passenger numbers to the island.

According to the publication, which provides detailed information on the economic developments of the broad transport sector as well as data on shipping and aviation activities and transportation of goods and passengers, traveller numbers through the country’s airports increased from 3,796,768 in 2011 to 3,828,379 in 2012, despite civil aircraft landings slightly decreasing from 30,864 in 2011 to 30,141 in 2012.

During the year under review, a total of 3,034 vessels arrived at the various ports of the island compared to 3,319 in 2011, with 2,168 or 71.5 percent of these calling at Limassol port, 631 or 20.8 percent at Larnaca and 235 ships at other ports.

At the end of 2012, a total of 1,818 ships were on the Cyprus Register with a total of 21,565,917 gross registered tonnage versus 1,740 ships and 22,287,344 gross registered tonnage in 2011.

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MONTHLY NEWS

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Ecocity Initiative to Revive Famagusta The Famagusta Ecocity Project was launched in January with an Architectural Design Studio Week hosted at the Famagusta Municipality Cultural Centre, Derynia, and the historic building of St. Peter & Paul / Buğday Cami within the walled city of Famagusta.

The venture envisages a sustainable and environmentally responsible city that promotes peaceful coexistence amongst all of its inhabitants, and embraces the latest environmental and urban technologies, in a bid to turn Famagusta

The All-Inclusive Challenge

The municipality of Ayia Napa organised a conference entitled ‘Tourism-All Inclusive’ which aimed to collect suggestions, concerns and recommendations from industry insiders, that were in turn set to be processed in a bid to find solutions and improve the Cypriot tourism product.

Amongst the issues raised at the conference was the discussion regarding the advantages and disadvantages of offering all inclusive packages at hotels across the island.

In her opening speech at the event, Zeta Emilianidou, minister of labour and social insurance, Cyprus, commented, “We need more dynamic interventions from everyone in these critical challenges tourism poses. These interventions relate to productivity, our competitiveness as a destination, and promoting authenticity and our hospitality. Tourism must respond to the volatile current conditions because our constant goal remains to attract quality tourism.”

MARCH 2014

into a magnet for high-quality trade, commerce, tourism and investment.

The forum aimed to contribute to the ongoing local dialogue on the vision for an integrated post-settlement Famagusta, and to kick off work on five proposal guides in the future development of the once-booming resort town.

As part of the initiative, meetings with the residents of Famagusta are taking place and a documentary is being filmed to communicate the whole effort, while a conference will follow to present ideas exchanged during the design studio.

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MONTHLY NEWS

Tourism Boards

Larnaca Shortlisted for EMW Award

Larnaca has been recognised by the European Commission as one of the top 10 cities where the local authorities have done the most to raise public awareness of sustainable mobility issues, and implement measures to achieve a shift towards sustainable urban transport.

Besides the coastal city, the other destinations nominated for the European Mobility Week (EMW) Award include Bologna, Italy; Budapest, Hungary; Gdynia, Poland; Hudiksvall, Sweden; Labin, Croatia; Ljubljana, Slovenia; Östersund, Sweden; Sofia, Bulgaria; and Turku, Finland.

The three finalists are Budapest, Ljubljana and Östersund, with the winning city, to be announced on March 24 in Brussels.

FTCIA Held Conference The Famagusta Tourist Commercial Industrial Association (FTCIA) organised the first conference on development and entrepreneurship in February, analysing the district’s present and future perspectives.

The event hosted speakers from the local as well as the national tourism industry, including Yiorgos Lakkotrypis, minister of commerce, industry and tourism, Cyprus; Kostas Koumis, director, FTCIA; and Panikkos Poutziouris, head, school of business and management, University of Central Lancashire Cyprus.

Amongst the issues discussed were the all-inclusive holiday option, the need to upgrade tourism professions, sustainability and the need for a unified development plan.

CTO Runs Workshop for Lifeguards Limassol District Administration, in collaboration with the Cyprus Tourism Organisation (CTO), has organised a training seminar in Limassol, in a bid to guide workers in the tourism industry and thus upgrade the level of services offered.

Focusing on the role of lifeguards on the island, the event touched on ensuring professional conduct when surveilling the beach and discussed how to improve the role of lifeguards in the public eye.

Upon completion of the seminar participants expressed their gratitude to CTO, with many expressing hopes that more such lectures will be held in the future.

Larnaca’s New Guide is Out The revised detailed guide Where to Larnaka - Past & Present Treasures Revealed, is now available from Larnaka Tourism Board.

Aiming to provide tourists with reliable information regarding the attractions and points of interest of the region, the guidebook contains details on major archaeological and religious monuments, museums, popular beaches, nature and biking trails, events, maps, diving spots, water sports, all licensed accommodations, suggestions for local markets as well as local cuisine and a testimonial by chef Tonia Buxton stating why she shows special preference for Larnaca.

The manual will be available at major international tourism fairs, as well as to tour operators visiting Larnaca. It will also be sent to all travel agents in the UK along with a bottle of wine sponsored by Christoudia Winery in Kato Drys, and will be available to download in electronic form through the board’s website.

New Guide’s Cover MARCH 2014

Tourism Boards

Avakas Gorge, Paphos

Paphos e-Guide: Over 220,000 Downloads in 2013

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MONTHLY NEWS

Larnaca Educates Hotel Staff Larnaca Tourism Board organised its first educational tour for the city’s hotel personnel, domestic tour operators and other stakeholders in the tourism industry.

The ‘Get to know our charming region’ excursion took place in the presence of a licensed tourist guide with the goal of training the staff, who have direct contact with incoming tourists, and raise awareness of the various attractions of the region so that they can properly and adequately promote Larnaca to international visitors.

The tour included a stopover at the municipal gallery, the city’s marina, the statue of Zenon, the medieval castle, the Pierides Museum and the Byzantine church of St. Lazarus. Moreover, participants visited the village of Athienou, where they had the chance to view the halloumi making process as well as the bread kneading and baking procedure.

In the future, the board intends to introduce these programmes in different areas of each province.

Larnaca

Pafos Regional Board of Tourism announced that the city’s official electronic tourist guide (e-guide), which has been available since June 2012, is proving a great success.

According to statistics by the Swedish company ArrivalGuides, between January – December 2013 the guide was downloaded more than 220,000 times, and it is estimated that it was distributed or read by more than 500,000 individuals. For the specific period, the majority of readers, in descending order, were from Sweden, Italy, Germany, the UK, Norway, Belgium, and Cyprus.

The fully integrated Paphos e-guide is available in three languages, English, German and Swedish, and includes descriptions of the city’s four municipalities, beaches, places of interest, tourist accommodations and more.

Larnaca and Blue Development Larnaca Municipality, in conjunction with Europe Direct Larnaca, the European Parliament office and the European Commission (EC) representative office in Cyprus, organised the ‘Larnaca and Blue Development’ conference, which focused on, and presented a plan for maritime policy and marine spatial planning on the island.

Speaking at the event, Tasos Mitsopoulos, minister of communications and works, Cyprus, underlined that the EC conducted a broad and inclusive consultation with all stakeholders which led to the creation of the Integrated Maritime Policy (IMP) which aims to stimulate sustainable marine growth and employment across the European Union.

Moreover he remarked that Cyprus is currently developing a national strategy that lays the foundations for implementing IMP on the island, which will concentrate on marine spatial planning, integrated maritime surveillance and improving knowledge on maritime issues.

Exclusive Clay Shooting Package

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Price:

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€160.00 per room, per day (Single or Double)

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Full prepayment through credit card, non refundable and non changeable Valid from 12th November 2013 until December 31st 2015 For bookings please call +357 22653444 /45 or e-mail: reservations.cyprus@hilton.com

Successful Business

MARCH 2014

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MONTHLY NEWS

Tourism Boards

Promoting Wedding Tourism in Cyprus

Paphos’ municipalities and community boards, hoteliers and interested individuals took part in a forum coordinated by the Pafos Regional Board of Tourism, in a joint effort to boost the region’s image as one of the most popular Mediterranean destinations for wedding ceremonies.

In the meeting held in late January, stakeholders from across the province discussed a wide range of issues concerning problem-solving, updating laws, and preparing a promotional plan for 2014 – 2016.

Paphos is already quite popular as a destination for weddings and honeymoons, however the collaboration is expected to create even greater momentum which will enhance the image of the destination.

Encouraging Prospects Due to New Flights Larnaca Municipality welcomed the addition of seven new destinations at Larnaka International Airport, opening up new prospects for growth in tourist arrivals both to the city and to Cyprus in general.

New flights to the Larnaca-based facility are being launched by NIKI, easyJet, Jet2.com, Qatar Airways, and Wizz Air, linking the island with various European and Middle Eastern destinations including Vienna, Basel, Nottingham, Doha, Belgrade, Donetsk and Kiev.

As mentioned in a relevant statement by Larnaca Municipality, the added frequencies are to bring an extra 80,000 visitors to Cyprus. The routes are already priority markets for hotels in Larnaca.

Andreas Louroutziatis, mayor, Larnaca, expressed his gratitude to the government, Hermes Airports and Cyprus Tourism Organisation for the efforts to increase air links to Cyprus through targeted policies.

Mackenzie Beach, Larnaca

Paphos Targets European Funds Aiming to implement existing projects and mainly to claim funds from European Union programmes for the 2014 – 2020 period, the European affairs committee of Pafos Regional Board of Tourism met recently to discuss various related subjects.

Among those issues under concern were the needs that exist at a district level for the sustainable development of the tourism product, with a particular focus on rural areas, special interests tourism, accessibility and the use of new technologies.

Participants were briefed on the progress of the Gastronomy Net and CHARTS programmes, which the board also takes part in, and within the same framework, the committee, amongst others, decided to create a website for Gastronomy Net and organise culinary events in April and May. Finally, members were informed about the recent meeting between representatives of the Paphos District Development Agency APHRODITE and the Pafos Regional Board of Tourism, held in order to strengthen ties and coordinate promotional efforts.

MARCH 2014

Agents

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Cyprus Airways Inks Deal for Charter Flights Travellers from Cyprus are to enjoy greater benefits, following a deal reached between the national carrier and two of the island’s biggest tourism companies, Top Kinisis Travel and Xenos Travel by Royal Holidays.

The tour operators and the airline signed a strategic agreement, which covers a total of 64 charter flights to be operated to Greece and Europe with Cyprus Airways planes this coming summer season.

Cyprus Signs MoC with Egypt

Tasos Mitsopoulos

Marking a new era in the collaboration of Egypt and Cyprus, Larnaka Chamber of Commerce and Industry and the Cairo Chamber of Commerce signed a memorandum of cooperation (MoC), highlighting the importance that the island attaches to strengthening bilateral relations with the neighbouring destination.

Tasos Mitsopoulos, minister of communications and works, Cyprus, remarked that the MoC is in line with the national policy which dictates stimulation of economic activity through the attraction of foreign investments, and establishing Cyprus as a regional service centre.

He added that in order to attract more investments the government has proceeded to the adjustment of the building coefficients for large commercial and office developments in certain tourist zones and areas available for golf courses; and will allow joint tourist developments, such as condo hotels, and the licensing of casino operation.

MARCH 2014

Akis Kelepeshis, executive chairman, Top Kinisis Travel, commented that the deal opens new tourist destinations for the travelling public for the coming months. He also highlighted the positive aspects of the agreement for Cyprus Airways, stating that once again Top Kinisis Travel supports the national airline of the island, showing confidence in its future.

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MONTHLY NEWS

Larnaca to Boast New Face The redevelopment of the coastal Piale Pasha Avenue project in Larnaca is expected to be completed by June according to Andreas Louroutziatis, mayor, Larnaca, with the new development linking the city’s coastline.

The area is to be developed in order to attract a new wave of visitors, especially in the summer months of July and August when tourist traffic in the city by locals and foreigners is set to soar.

Louroutziatis further explained that plans are already in place for landscaping, tree planting and regulation of traffic in the area.

Moreover, the city council decided to proceed with the landscaping and regeneration of the Phinikoudes promenade which is to be upgraded with the addition of green areas.

Nautical

Marina Development Seeks Investors During his speech at a maritime event held recently in Larnaca, Tasos Mitsopoulos, minister of communications and works, Cyprus, commented on the development of the island’s ports and more specifically on the city’s marina project which is still awaiting funding.

“Unfortunately what remains pending is the integrated development of Larnaca’s port and marina. For this issue, myself, the government, Larnaca Municipality, Larnaca Chamber of Commerce and Industry and local stakeholders are making concerted efforts to ensure that the project finally gets started,” said Mitsopoulos, describing the marina as a venture which will revive both the local and national economy.

He revealed that for this reason, Nicos Anastasiades, president, Cyprus, met with potential investors during his recent visit to Egypt. “All possibilities and all scenarios are investigated thoroughly in order to have a successful outcome to an issue which the city has been facing for several years,” concluded Mitsopoulos.

Limassol Port Extension Goes Ahead Cyprus’ main commercial and cruise port will be further extended and upgraded with the construction of an additional 500m quay, according to an announcement by Cyprus Ports Authority.

Construction works for the extension to the existing port’s quay on its western basin will see the facility reach a total of 1,270m and will commence in the coming months.

The EUR60 million project is currently in the second stage. The first phase of development saw the port deepened to 16m in the western basin and to 17m for the port’s turning circle and entrance channel.

Completion of planned efforts for Limassol Port are estimated to result in the facility’s separation into two parts, commercial and passenger, in addition to upgrading the port’s infrastructure to fully comply with the needs generated from the development of liquified natural gas in shipping.

Current Marina in Larnaca

Artificial Reefs Project in Limassol Following the successful deployment of the first fishing trawler as an artificial reef in Protaras, the island’s first-of-its-kind marine project continued in Dasoudi, Limassol with the deliberate sinking of two more vessels.

Co-funded by the European Union, European Fisheries Fund 2007 – 2013 and the government of Cyprus, the total cost of the initiative is estimated at EUR300,000.

The main objectives of the project, which will later continue in Paphos, are to enhance fish stocks and encourage diving tourism and snorkeling by developing a unique environment.

In Dasoudi, the two vessels to have been scuppered, are the 23m-long Soviet Unionbuilt trawler Constandis which operated in international waters in the eastern part of the Mediterranean Sea, and the 30.1m-long Lady Thetis which was built in Germany in 1953, and was deployed as a passenger coastal vessel.

LimassoL Port

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Air Connectivity Conference

SPECIAL REPORT

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CHANGE, COOPERATION and INNOVATION Regional and international tourism and aviation experts gathered together at the recent ‘Air Connectivity Development for Cyprus through Change, Cooperation and Innovation’ conference, organised by Hermes Airports in Nicosia, to debate the most pressing issues facing the Cypriot tourism industry. promotion does not necessarily mean additional cost, rather commitment and willingness to act.

AND ACTION!

Air Connectivity Development for Cyprus through Change, Cooperation and Innovation

 Rita Kasziba writes

“C

yprus has a fantastic tourism product, and you know what to do; now it is time to do it,” exclaimed Jean-Clause Baumgarten, CEO, Crewe Associates, former president of the World Travel & Tourism Council in his closing speech to Cypriot tourism industry stakeholders, encapsulating in one sentence the principal conclusion of the conference, and sending a timely message to the island’s tourism sector.

The day started on a positive note with Wes Porter, CEO, Hermes Airports, the operator of Cyprus’ two international airports, highlighting the tourism industry’s vital role in the country’s socio-economic development, and noting that the island enjoys a strategic location on the world map, a mere five-hour flight away for 10 million potential visitors. Much anticipated developments over the next five years, including the further liberalisation of the aviation industry and stronger air links, should significantly benefit Cyprus, however, the industry needs to shape a common strategy and work together within the framework of a strategic business plan towards a common goal: to bring more visitors to the island.

“Cyprus relies heavily on the development of air connectivity in order to sustain year-round tourist arrivals as this is considered as one of the main

MARCH 2014

drivers of economic growth,” stressed Tasos Mitsopoulos, minister of communications and works, Cyprus, noting that the past years have seen a shift in air travel to the island, as traditional legacy carriers and charter operators have, to a certain degree, been displaced by low-cost carriers on some intraEuropean Union (EU) routes.

In light of these developments, the ministry continues to work in close collaboration with Hermes Airports to encourage airlines, both within the EU as well as from third countries, to operate to Cyprus by initiating bilateral agreements with non-EU countries and lifting restrictions on charter services.

INNOVATION AND IMPLEMENTATION Reinventing Cyprus in order to appeal to a broader audience was a key topic at the conference, with experts giving their views on how to identify new markets and adopt innovative ideas in order to distinguish the destination from its competitors.

“Cyprus needs to reinvent itself. The island used to be promoted as a singular destination, it is however changing, and Cyprus now needs to market itself as a regional hub, where travellers can pass through on their way to other destinations and they are encouraged to discover the experience on offer along the way. […] It is crucial to get a team of promoters together, visit these markets and explain what Cyprus is about,” stressed Baumgarten, saying that effective

Turning words into action is the key motive behind the recently launched Cyprus-project, which aims to increase visitor numbers from the current 2.4 million to three million within the next five years.

As Zacharias Ioannides, director general, Cyprus Hotel Association, explained, since the record-high figures in 2001, when arrivals reached 2.7 million, Cyprus has experienced a downward trend and while during the peak summer season monthly figures rise to 350,000, between December and February, the island receives only 50,000 – 60,000 tourists.

To realise this vision, arrivals from the UK are envisioned to rise from one million to 1.5 million, from Germany from 105,000 to 500,000, from Russia and the CIS from 600,000 to one million, from Ukraine from 35,000 to 100,000, from Israel from 40,000 to 100,000 and from the Middle East and the Gulf region from 55,000 to 200,000.

Zacharias also remarked on the growing significance on the BRICS countries and Turkey, promising markets which are yet to be tapped into by Cyprus.

Germany remains the project’s foremost target.

While in 1997, arrivals from the European country rose to 250,000, figures plummeted to 105,000 in 2013 as Germans opted for other Mediterranean destinations partly due to the limited air travel options.

Emphasising Cyprus’ plentiful competitive advantages is one of the key objectives of the programme, along with the adoption of open skies agreements, the simplification of the visa issuance process, the encouragement of airlines and tour operators to expand their services on the island year-round and the improvement of hotel services.

In addition, the project aims to involve the local authorities in the enrichment of the country’s tourism product through cultural and sports events, and the creation of casinos, golf courses, health and wellness centres and other thematic facilities. It is hoped that these steps, which all together, when supported by both the private and public sector, will help reinvent the Cypriot tourism industry and enhance the island’s competitiveness on the global stage.

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Sports

Niche Market Shows Potential for Economic Recovery

Cyprus Sunshine Cup 2013

At an informal meeting of European sports-related industries, Androulla Vassiliou, commissioner for education, culture, multilingualism, sport, media and youth, European Commission, lauded sporting activities, saying that the sector has the potential to support development, as well as to aid Europe’s economic recovery as a whole.

The sporting niche represents a significant and fastgrowing industry, contributing 1.76 percent to the European Union-wide gross value added and 2.12 percent to employment in 2011.

Vassiliou revealed that since 2006, member states and experts have been working on the development of a common European approach for measuring the economic impact of sport, which has resulted in a harmonised framework for creating sport satellite accounts which provide detailed macro-economic statistics about the sport economy.

According to Vassiliou, the current focus on the health and social dimension of sport has provided the impetus to work on the development of a European Week of Sport set to take place in 2015.

Sports Tourism on the Rise Athletic tourism is one of Cyprus Tourism Organisation (CTO)’s priorities within the framework of boosting alternative tourism forms.

The sector is on an upward trend since, according to the organisation’s data, in 2012 the number of sport visitors to Cyprus increased by 22 percent compared to 2011.

“Considering only the four sports which were included in the survey [commissioned by CTO] – football, cycling, swimming and track and field – revenues are estimated at EUR24 million in 2012,” revealed Annita Demetriadou, director of tourism, strategy and research, CTO. She explained that sports tourism, whether this refers to amateur individual travellers or professional teams visiting the island for training, contributes to the development of winter tourism, attracts high-net-worth visitors, enriches the product on offer and improves Cyprus’ competitiveness.

Cyprus Sports Organisation is also poised to play a huge role in strengthening sports tourism in the country, and has revealed that shooting, basketball, archery and taekwondo all need further promotion.

CTO Presentation on Sports Tourism

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Air

Reception at Hilton Cyprus

Low-fare Flights between Larnaca and Tel Aviv

Ryanair to Launch Athens – Paphos Ryanair is to open a second and third base in the Greek destinations of Athens and Thessaloniki in April.

The new base in Athens will add a total of six routes to the low-cost carrier’s network, offering passengers the chance to travel between the capital and Chania, London, Milan, Rhodes, Thessaloniki and Paphos. The new services are set to bring over 1.2 million passengers per year to Athens and create some 1,200 jobs.

The Thessaloniki base will operate with one aircraft, providing new flights between the second-largest city of the country and Athens, Pisa and Warsaw. The base is envisioned to attract over 1.6 million passengers per annum and employ more than 1,600 staff.

PAL Appoints Amathus as GSA APG Cyprus, and resultantly Amathus Travel which is the global network’s single member in the country, has been selected by Philippine Airlines (PAL) to be its general sales agent (GSA) in Cyprus.

Under the agreement, APG Cyprus will provide full sales and marketing services as well as customer support, ticketing and administrative facilities.

PAL recently regained its right to fly to the European Union and has already started nonstop services to London Heathrow in November 2013, while it also resumed its services to Abu Dhabi in October 2013 after several years of absence.

Four other routes to cities in the Gulf were also opened in the past few months, namely Dubai, Doha, Riyadh and Dammam.

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Israeli airline, El AL has launched a low-cost brand, UP, offering budget travel options between Tel Aviv and five European destinations, including Larnaca.

Starting March 30, the new carrier will operate six weekly services between the Israeli city and Larnaca, making it one of its first routes. In addition, travellers will also be able to enjoy low fares on services between Israel and Berlin, Budapest, Kiev and Prague, on a total of up to 50 weekly flights.

Elyezer Shkedy, CEO, EL AL, described UP as a new and dynamic brand which brings a declaration of renewal and addresses the changing needs of the aviation world.

“We are joining the international aviation trend and the major airlines, while being attentive to our customers’ various preferences.

The UP brand allows the customer to build the product and choose what he is paying for,” highlighted Shkedy.

To celebrate the launch, El AL, together with Kyprotours, hosted a reception at Hilton Cyprus in Nicosia.

14

MONTHLY NEWS

Air

NIKI Lands in Cyprus Austrian carrier, NIKI has launched scheduled services between Vienna and Larnaca.

The airline, part of airberlin group, will initially operate two weekly flights between the European capital and the coastal city on Mondays and Fridays, adding a third service on Wednesdays from May 7.

As Susanna Sciacovelli, area manager, Southern Europe, NIKI, noted, Vienna remains an attractive destination for business and leisure travellers alike.

“The new nonstop service opens the door to even more connecting flights between Cyprus and a range of German and European cities. NIKI and airberlin’s excellent quality of service attractive fares have allowed the airlines to claim market leadership on routes between Germany and Austria,” added Sciacovelli.

This new route is also aligned with airberlin’s schedule, offering travellers from Cyprus optimal connections to the German group’s international network.

NIKI

airberlin Links Vienna and Larnaca airberlin is expanding its services for the upcoming summer season by introducing new flights, and increasing frequencies on a number of existing routes.

Passengers travelling with Germany’s second largest airline will be able to take advantage of the carrier’s new services between Vienna and Larnaca, Madrid and Malta, as well as Dusseldorff, Corsica and Madrid.

“Tourist flights are an important pillar in our business model and we are constantly improving our services. With Larnaca and Malta, we have introduced new destinations in our portfolio and we are increasing the frequency of flights, especially to Greece and the Canary Islands,“ explained Detlef Altmann, senior vice president, sales, touristic services, airberlin.

In fact, the frequency of flights to Greece has increased 11 percent compared to summer 2013, with 172 services per week to popular tourist hotspots such as Heraklion, Kos, Santorini, Chania, Kalamata, Lesbos, Mykonos, Rhodes, Samos and Zakynthos.

Cyprus Airways Excels at Israel’s Airport Cyprus Airways was recently honoured with an award from Israel’s Tel Aviv Ben Gurion International Airport, in recognition of the airline’s maximum precision departure times for its flights from the facility.

Cyprus Airways achieved the highest score among hundreds of other airlines, with the company boasting a record of 97 percent in take-off accuracy in 2013.

At a special award ceremony the prize was presented to Suzie Mevorach Rafael, representative in Israel, Cyprus Airways, by the airport’s officials who praised the excellent organisation and efficiency of the carrier’s flight services.

As per an announcement made by the airline following the celebration, the distinction reaffirms the high quality of services offered by Cyprus Airways, and the prestige that this award brings as the highest accuracy achiever in one of the most important airports in the Middle East, where the competition is already huge.

Cyprus Airways operates six flights a week to Tel Aviv, while the start of the summer season will see this figure increase to 11 weekly services.

airberlin

MARCH 2014

International

Hungary: 12 Million Visitors by 2017

Having welcomed over 15.46 million tourists in 2012, London has been heralded as Europe’s most popular destination for international travellers on Euromonitor’s latest International’s Top City Destinations Ranking.

Globally, Hong Kong took the crown with more than 23.77 million visitors, followed by Singapore and Bangkok. London came fourth, and Antalya and Paris also made it to the top 10 taking up the ninth and 10th places respectively.

Based on 2012’s figures, the top 10 European destinations also included Istanbul, Rome, Prague, Barcelona, Moscow, Budapest and Vienna.

The top five countries in terms of numbers of international departures proved to be Germany, the US, the UK, China and Russia, however, by 2017, China is expected to overtake Germany to become the world’s leading outbound market. In line with these trends, Euromonitor International expects cities, which appeal to Chinese and Russian travellers, to experience stronger than average growth over the coming years.

Budapest

A glasses-free 3D technology is on trial at London Heathrow Airport in bid to help reduce the number of prohibited items placed in hand baggage, and ensure a hassle-free experience at the UK hub.

The new technology is being tested in the departure security zone at Terminal 1 where large screens display 3D images of items that are not permitted through security such as scissors, tweezers and liquids over 100ml. Passengers are also advised how to dispose of the items in the recycling bins before putting their luggage through the scanner.

In case banned items are identified during the scan the bag is rejected and has to be hand searched by a security officer.

Richard Harding, head of IT innovation, London Heathrow Airport, explained, “Helping prepare passengers for security saves them time and reduces the chance of having their bag searched. 3D technology is the latest way to help get this message across.”

British Travellers to Return to Greece Greece is set to make a comeback as a top holiday destination choice for British travellers, according to a report released recently by the Association of British Travel Agent (ABTA).

The study, which identifies ABTA’s ‘Destinations to Watch’ for this year, includes a mixture of long,- mid- and-short haul destinations, holiday favourites and emerging cities which are expected to capture the public’s imagination.

Coming in at fourth place on the list, Greece is attracting more UK holidaymakers once again due to the fact that it offers more luxurious experiences at better value. In addition, as the report pinpoints, visitors now enjoy easier access to the country’s plethora of islands as well.

Other destinations to make it onto ABTA’s top 12 for the current year include Brazil, the Caribbean, Costa Rica, Malaysia, Mauritius, Mexico, Oman, Portugal, Sicily, Slovenia, and the US. It is estimated that over GBP31.5 billion (EUR37.99 billion) is spent on holiday arrangements by ABTA members every year.

Mykonos, Greece

MARCH 2014

15

London Remains the European Favourite

Hungary is expected to welcome over 12 million international visitors by 2017.

While Germany and Austria remain the main source markets, arrivals from China, Brazil and India have also showed significant rises.

According to online data provider Timetric, besides increasing low-cost travel options and the country’s unique voucher scheme, which has been designed to encourage domestic tourism, another key driver of the growth is health related tourism. Each year, 7,000 people visit the country to receive dental treatment, making Hungary Europe’s leading dental tourism destination.

Heathrow Introduces 3D Technology

MONTHLY NEWS

16

TRAVEL CHANNELS

Dynami Kyprion: 65 Tonnes of Food Collected Dynami Kyprion, the month-long Pancyprian campaign organised by the Ministry of Education and Culture proved a success.

H

ailed as the first significant publicprivate partnership in the context of a charity effort, the initiative aimed to collect food supplies for citizens in need of support.

The campaign was backed by more than 35 institutions and organisations, including Hermes Airports, and over 1,000 volunteers.

According to the campaign’s modus operandi, the public was able to donate specific types of food to the schools of the free areas

App Featuring Cyprus Gets 50,000 Downloads MapCyprus application has exceeded the 50,000 downloads benchmark on iPhone and Android smartphones, continuing on its steady upward trajectory.

Created by cartographic company, SELAS Mapping Services, MapCyprus is available free of charge from both the AppStore and Google Play, and is hailed as the most detailed, comprehensive and inclusive application for the island including more than 10,000 points of interest, classified in 21 cat-

egories and 121 subcategories.

Utilising the phone’s GPS functionality, customers can receive driving instructions from their current position to any address or point of interest including banks, restaurants, shops, petrol stations, schools, hotels, or governmental agencies. The app also features descriptions and photos of the main attractions in Cyprus such as museums, archaeological sites and beaches.

International Arrivals Reach 1.087 Billion The World Tourism Organization (UNWTO) has revealed that following a record-breaking 2012, international tourist arrivals have once again exceeded the one billion mark in 2013.

During the year under review, figures rose five percent with an additional 52 million tourists, reaching a record 1.087 billion arrivals.

In absolute terms, Europe led the growth, welcoming an additional 29 million international travellers, raising the total to 563 million. The five percent surge was well-above the forecast for 2013 and double the region’s average for the period 2005 – 2012. According to the study, this is particularly remarkable in view of the regional economic situation.

Among the 10 most important source markets in the world, Russia and China clearly stood out.

For the current year, UNWTO forecasts a four to 4.5 percent growth in international arrivals with Europe expected to witness a three to four percent rise in visitor numbers.

of Cyprus. The school administrations then distributed these packages to the families of their students in need of support.

In this manner 65 tonnes of supplies were collected, and as a result, more than 9,000 food packages were delivered to an equivalent number of families.

According to Hermes Airports’ statement, the campaign aimed to reaffirm the determination of the people to overcome the difficulties caused by the economic crisis.

Cyprus Science Technology Park to be Built Within the framework of its efforts to promote the creation of the Cyprus Science Technology Park (STP) for development purposes in the Pentakomo area, Limassol district, the government of Cyprus has invited relevant parties for an initial expression of interest.

Those invited to communicate their consideration in the project are being divided into two categories. The first is for enterprises and organisations that wish to be accommodated and develop activities in the STP, the second being for investors who are considering undertaking the establishment and operation of the upcoming project.

The development of the STP is set to take the form of a Knowledge Park as per a governmental decision, and the scope of the facility will include research, innovation and technology in order to enhance the entrepreneurial and industrial growth of the country, and its transformation into a regional centre of research and innovation.

This comes in line with the government’s initiatives aimed at diversifying the Cypriot economy.

MARCH 2014

Accommodation

MONTHLY NEWS

17

W Fort Lauderdale, US - a Condo Hotel

Cyprus to Consider Condo Hotel Option

PricewaterhouseCoopers (PwC) Cyprus has released a report aiming to bring to attention key issues to be considered in the development of mixed-use tourist establishments such as condo hotels.

The article urges businesses and hoteliers to consider areas such as rental management contracts, seasonality, management fees and operating expenses, branding, tour operators’ reactions and legalities before proceeding with such an investment.

Potential benefits that could arise from the development of mixed use/condo hotels for the Cypriot economy were underlined as the creation of new jobs, and financing and securing repeat tourism.

Waste Mapping Guidance for Hotels Cyprus Tourism Organisation (CTO), Cyprus Sustainable Tourism Initiative and The Travel Foundation have joined forces to launch a guidance document to highlight the financial and environmental benefits of undertaking waste mapping at hotels and other organisations across the Cypriot tourism industry.

Waste mapping enables institutions to indentify the sources, types and quantities of rubbish they produce and prioritise areas where simple actions can be taken to minimise this, save money and achieve lasting sustainable waste management.

The guide has been structured to take travel professionals through the key steps in implementing an effective waste mapping process and equip them with the tools needed to introduce and implement these techniques, to identify and quantify opportunities to implement low or no cost measures in order to prevent and reduce waste and save money. “[Waste mapping is] an important and practical step in promoting sustainable practices within the on-going business operation of the Cypriot tourist enterprises,” underlined Marios Hannides, director general, CTO, calling on business to embrace the initiative.

MARCH 2014

Paphos CHA Meets Experts on Energy Within the framework of waste management for hotel units, the Paphos committee of the Cyprus Hotel Association (CHA) met with a team of specialists in order to discuss actions to put the initiative in motion.

Present to assist the effort, Michalis Loizides, director, ISOTECH, informed attendees about European directives, the opportunities which exist for funding from the European Union (EU), and also explained why hotel waste is not rubbish but raw material.

Alexandros Michaelides, executive chairman, TALOS Development Organisation, referred to the unspent funds from the EU suggesting that CHA’s interest in hotel waste management can become a reality. However he reminded that time limits are very strict and a concrete proposal must be prepared soon.

Themis Philippides, chairman, Paphos district committee, CHA, commented that contacts with all parties involved will continue because the benefits of the initiative will be huge not only hoteliers but for the society and the country in general.

travel talk is your space

18

TRAVEL TALK WES PORTER

ELENA TANOU

CEO, Hermes Airports.

President, Nicosia Tourism Board.

“Following the financial shock of 2013, Cyprus is now regrouping its powers. Hermes Airports, as the operator of the two international airports of the country, is considered to be a valuable partner in Cyprus’ tourism value chain. [...] Although we have many challenges yet to overcome, there is no doubt that by having a mutually agreed goal, through cooperation, innovation and change where needed, we will make aviation and tourism one of the driving forces for the recovery of the Cyprus economy. We are confident that we can get there together.”

ANTONIS ORTHODOXOU CEO, Orthodoxou Aviation.

“We strongly believe that this collaboration [between Orthodoxou Aviation and Arkia Airlines] will be very important for the Cypriot economy. Further to the business relationships that have been developed over the last two years with the neighbouring country, we expect that Arkia Airlines will play an important role in these relations being further strengthened. Through this collaboration Arkia will be an additional option for passengers to travel from Larnaca to Tel Aviv for recreational and professional reasons.”

“Nicosia has been the island’s capital since the 11th century. Over the centuries, history itself has endowed its inhabitants with a valuable multi-cultural way of thinking that is particularly important nowadays. Today Nicosia is like a fascinating journey through time - with buildings of state-of-the-art architectural design just a few steps away from streets and neighbourhoods redolent with the atmosphere of a different period in every corner.

Nicosia remains the only divided capital in Europe. This gives a particular strength and depth to all its characteristics. The past has learned to live with the future.”

LAKIS AVRAAMIDES Manager, Ayia Napa - Protaras - Famagusta Region Tourism Board.

“We have to keep our visitors happy so that they return because a happy tourist is a returning tourist. In order to maintain our feeder markets, we do not need to spend money but spend some of our energy and act accordingly.

It is the small things that can enhance the family atmosphere and what we want is to make our visitors feel comfortable and not be annoyed by street vendors or the loud music which goes on until the crack of dawn. These are the priorities of the municipalities which will be addressed with the assistance of the tourism board.”

TRAVEL TALK IS YOUR SPACE – this is a casual forum for travel industry professionals to discuss current issues and share stories. We want to hear from you, so send your comments, questions, frustrations and observations to editorial@traveltradecyprus.travel MARCH 2014

RENDEZVOUS

19

Q & A with Orestis Rossides Cyprus has long established itself as a popular destination for British holiday-makers, offering a variety of activities and experiences for visitors of all ages. Orestis Rossides, director, London office, Cyprus Tourism Organisation (CTO), reflects on the importance of this market in these challenging times.

Travel Trade Cyprus: How have arrivals from the UK to Cyprus changed over the past years, and to what do you attribute this trend?

Orestis Rossides: We had a steady growth in arrivals to Cyprus from the UK in the 1990’s due to the advent of charter flights and a strong British Pound.

In the last few years there has been a consolidation of around 900,000 UK visitors to Cyprus. Within this trend we have seen the development of higher yield traffic such as meetings and incentives, weddings and honeymoons, spa tourism, golf, cycling and special interest activities.

do you promote Cyprus in the UK? In your opinion, how important is it to distinguish the island from other Mediterranean destinations in order to maintain high visitor numbers?

Orestis Rossides: The main theme is provided by our advertising campaign ‘Cyprus in your heart’. Cyprus combines warmth with efficiency [and boasts] the

Orestis Rossides Director, London office, CTO.

Orestis Rossides: The average length of stay of UK travellers is 11 days, which is above average. The spend per day is in line with the average for other Western European countries. The British have a natural affinity with Cyprus, which creates a loyal client base. For example we, Cypriots, also speak English and drive on the left side of the road.

The British have a natural affinity with Cyprus, which creates a loyal client base MARCH 2014

Travel Trade Cyprus: CTO’s UK office has long been engaged in a various activities. The recently launched virtual fam trip to Cyprus or the cooking event, held in collaboration with the Association of Greek and Cypriot Travel Agents are great examples. What are your main targets for this year?

Orestis Rossides: According to the latest statistics for 2013 we had a good recovery in UK visitors in the last three months of 2013. Our aim is to continue to promote Cyprus in an innovative way, highlighting important aspects of our product which in our view remain underappreciated. For example, road cycling along the whole coast, in the spring, could be a major success. The new Troodos cycling trail could offer unique thrills to mountain-biking enthusiasts. The newly created marine parks should also attract a great deal of interest among scuba-diving aficionados.

[I would like to conclude by pointing out that] this month, Lillian Panayi [assistant director, London office, CTO], an easily recognisable name in the UK travel industry, and myself are celebrating 25 years of working together in serving the UK travel trade.

Travel Trade Cyprus: In your opinion, what makes the UK one of the most important markets for Cyprus?

Travel Trade Cyprus: Rich in history, culture and natural beauty, Cyprus continues to attract visitors in search of inspiration, relaxation as well as entertainment. While younger travellers are often lured by Agia Napa’s bustling nightlife, others arrive to the island to explore its historical and cultural wonders in Paphos and Limassol. Meanwhile, others dream about getting married or spending their honeymoon on the ‘island of Aphrodite’. How

parts of Cyprus; sports activities such as walking, cycling, sailing, as Pavlos Kontides was second to Ian Ainsley at the 2012 Summer Olympics in London; while at the same time, an increasing number of holiday-markers put great emphasis on food and wine.

cleanest waters in Europe. It has the warmest climate in the Mediterranean. We have excellent hotels, two state-of-the-art airports, a modern road infrastructure and high quality of services. There is a variety of things to do within a short distance. For example you can get from zero to above 1,800m in less than an hour.

Cyprus is also rich in archaeological sites and offers excellent driving possibilities and delicious food.

In our effort to differentiate our product we emphasise the above characteristics to highlight the variety offered to visitors within our compact island.

Travel Trade Cyprus: The year 2013 proved to be a period of challenges and changes for the Cypriot tourism industry. How has your strategy changed over the course of the past year?

Orestis Rossides: We focus on the things that we do well, such as press trips to highlight undiscovered

London

20

NEWS & EVENTS

Paphos Showcased in Finland and the Netherlands In a bid to revive markets which showed significant reductions in tourist arrivals in 2013, Pafos Regional Board of Tourism participated in tourism exhibitions held in the Netherlands and Finland.

Regarding the Dutch market, efforts were made to attract various promising segments like sports, special interest, environmental and agrotourism, since the year-on-year decline in arrivals reached 35 percent in 2013. Despite the limited air connectivity, the board deems that the market has many prospects for this year and tour operators have expressed serious interest in the Mediterranean destination.

Within the same framework, the local authority also tried to lure in Finnish travellers, who have decreased three percent in 2013 compared to 2012, through its presence at Matka Nordic Travel Fair, which was held in late January.

Helsinki, Finland

EVENTS Limassol Carnival Archbishop Makarios III Avenue, Limassol, March 2, 2014 (www.limassolmunicipal.com.cy/carnival) One of the main highlights of the island’s annual calendar, attracting visitors of all ages from all over the country.

4th Charity Vienna Ball Hilton Cyprus, Nicosia, March 8, 2014 (www.viennaball-cyprus.com) Hailed as one of the most glamorous events on the island with politicians, diplomats, representatives of culture and science, and members of the business circle.

Othello-Rebirth by Pafos 2017 In the context of European Capital of Culture – Pafos 2017, the institution’s organising committee held the ‘Othello-Rebirth’ exhibition which took place in the old Othello cinema theatre, which opened its doors to the public for the first time in nine years.

The event saw the participation of 16 artists, while speakers included Christos Patsalides, board chairman, Pafos 2017; Savvas Vergas, mayor, Paphos; and Marios Ioannou Elia, artistic director, Pafos 2017.

Moreover a presentation entitled ‘Heart, infrastructure and urban regeneration’ by Giannis Koutsolambros, board member, Pafos 2017, provided attendees with a broad understanding of Pafos 2017’s vision for the upcoming event concerning the city’s centre.

8th Limassol International Marathon Promenade, Limassol, March 16, 2014 (www.limassolmarathon.com) The eight edition of the event will include a marathon, half marathon, health race, corporate race and a children/student race, and it set to attract hundreds of runners.

University of Warsaw Completes Work in Paphos The department of antiquities at the Ministry of Communications and Works announced that a Polish team from the University of Warsaw has completed their 2013 excavation season at Kato Paphos.

Their work was confined to the remaining southern part of the main courtyard of the so-called Hellenistic House and its southern portico.

Amongst the discoveries made was further evidence of stone looting as already noted in 2011. The university group also found that the earthquake, which caused the initial collapse of the building, was so strong that it destroyed a second upper level, which now constitutes most of the rubble layer at the site.

Some additional small finds of intrinsic interest included four coins, two well-preserved lamps and a small pawn of dark stone.

Volkswagen Cyprus Cycling Tour 2014 Cyprus, March 28 – 30, 2014 (www.cyclingcy.com) A three-day road ‘cycling for all’ event where professional and amateur riders will ride shoulder to shoulder.

MARCH 2014

CYPRUS

From inspiring moments to memorable holidays

in no time.

Aphrodite, the goddess of beauty, emerged from the turquoise waters of Cyprus.

It’s no wonder that the Mediterranean’s most spectacular beaches merge so immaculately with the brightest sun in the world. Enjoy Cyprus, from inspiring and everlasting moments to the most exciting summer experiences and from absolute relaxation to the warmest hospitality.

Follow your heart to experience the island’s breathtaking beauty and you’ll find that everything in Cyprus is a mere heartbeat away.

www.visitcyprus.com