Spittler retail lighting 2010 2011 by e27.com.ua

RETAIL LIGHTING 2010/2011

Light up your ideas

shoplight_1010.indd 1

07.01.2011 8:23:46 Uhr

Any further reproduction of the brochure is not allowed. You could ask for more hard copies but we would suggest to download the brochure under www.spittler.com. SPITTLER and Performance in Lighting champion for a sustainable management of diminishing resources. SPITTLER速 is a company of Performance in Lighting SpA.

shoplight_1010.indd 2

www.spittler.com

07.01.2011 8:23:55 Uhr

Retail Lighting 2 Overview 4 Introduction 6 Technical Details 8 Welcome – Entrance Areas 10 Shop Window – Fashion and Leather Goods 12 Shop Window – Watches and Jewellery 14 Retail Shop Floor – Fashion and Leather Goods 16 Retail Shop Floor – Watches and Jewellery 18 Retail Shop Floor – Fruits and Vegetables 20 Retail Shop Floor – Fish and Meats 22 Retail Shop Floor – Bakery and Cheeses 24 Retail Shop Floor – Pharmacy and Healthcare 26 Car Showrooms 28 Retail Shop Floor – Cash Desk 30 Trade Fairs and Exhibitions

Design und Layout SPITTLER Lichttechnik GmbH, Goslar www.spittler.com

Photos/ Pictures Dipl. Fotodesigner Wolfgang Schwager, Aachen (Germany) Fotodesign - Andreas Braun, Hameln (Germany) Boutique Creativa - Luca Ugolini e Massimo Scavazzini, Milano (Italia) Amanda Holmes, Photography, Berlin (Germany) Uwe Spoering Fotograf, Köln (Germany) Germano Borelli, Botticino (Italia)

shoplight_1010.indd 3

07.01.2011 8:23:55 Uhr

RETAIL LIGHTING

As humans our perceptions are realised through our

lighting design and that the retail environment is a

senses, with one of the most powerful being sight and

working place for its sales personnel as well as a

the use of our eyes. Therefore the correct illumination

display area for its merchandise. The use of correct

of the retail, display and showroom area is essential.

lighting can also create a feeling of well-being,

Lighting is used to attract the customer and assist them

contributing to the efficiency and motivation of

with their choices, in a pleasant environment leaving

personnel, which is intrinsic to the operation of a

them with a lasting impression. In selecting the right

successful business. Although the illumination of

lighting, a few fundamentals of the display area must

the general lighting area and display areas is distinct,

be understood.

there are some basic principles to be respected in

What type of merchandise is displayed?

order to provide a well balanced lighting scheme.

What price level and quality of product and services

Firstly there needs to be a sufficient basic level of

are on offer? Who is the target customer group?

illumination on the horizontal and vertical surfaces.

The basic lighting concept can now begin, however

The use of accent lighting to highlight merchandise

it must be understood that this is the starting of the

and display features.

www.spittler.com

, shoplight_1010.indd 4

07.01.2011 8:23:55 Uhr

The „eye-catching“ light provides the desired light

for retail lighting in a wide variety of merchandising

scenario to the retail shop floor and the shops

applications; textiles, leather, watches and jewellery,

appearance is enhanced greatly by the increased

fruit and vegetables, meat and fish counters,

use of accent lighting. Supplementary to the basic

bakery and cheeses, pharmacy and healthcare, car

and accent illumination, the use of light as an

showrooms, exhibitions and displays. These are a few

information carrier to identify and define areas is

of the examples using SPITTLER‘S modern lighting

also important. Some examples of these principles

technology incorporating energy efficient light sources,

are presented in our brochure „Retail Lighting“.

and electronic control gear.

The retail environment is divided into task areas;

Please contact us for further information regarding

where the illumination of the entrance will require

ourretail lighting design concepts, energy efficiency

a different lighting concept to that of the fringe

and return on investment cost.

areas, shop window, cash desk and sales area. With our „Retail Lighting“ brochure it is our intention to make you aware of the possibilities

shoplight_1010.indd 5

07.01.2011 8:23:58 Uhr

SPITTLER Technology – Optimizing the balance between light quality and energy efficiency

REFLECTOR TECHNOLOGY

In lighting technology a high and consistent light performance from the reflector is a major factor in a successful design, and only the right lighting will allow your merchandise to be placed in the „spotlight“. SPITTLER has developed their spherical facetted reflector especially for these applications. The spherically formed facets are designed to achieve optimal efficiency from the lamp by ensuring the surface is illuminated uniformly, without any dark spots, and providing the highest possible degree of efficiency and uniformity. The spherical facetted reflector assures superb colour rendering compared to standard facetted reflectors. This is achieved by the dynamic reflective properties of the spherical facets creating a greater surface area, which compensates for the gravity effect of the lamp. SPITTLER‘S reflectors are computer designed using the most up-to-date technology to provide high performance lighting to meet the most demanding lighting tasks. SPITTLER‘S reflectors are interchangeable with three different beam angles (four on LED versions), offering a further additional advantage with a simple changeover of the reflectors without the need for tools. This easily allows the fitting to be altered from a wide beam to narrow beam distribution, which gives an advantage by offering the flexibility to quickly change the distribution to suit the retail display, always placing the merchandise in prime focus.

shoplight_1010.indd 6

LED TECHNOLOGY

Since the development of the first useful white LED light in around 1995, this new light source has created dynamic changes to the way we think about lighting. Today the optoelectronic light generation with LED is beginning to replace some of the conventional light sources we use for general lighting. The LED light source has many advantages for the luminaire designer the light quality and energy efficiency to name a few. These advantages naturally play an important role in retail lighting applications; within the light spectrum LED‘s emit virtually no UV or IR and bleaching by UV should be a thing of the past, also with the virtual elimination of IR the thermal damage to merchandise from the light source is removed. With these advantages by using LED light sources the need to change the displayed merchandise is drastically reduced. Another major advantage is the longevity of LED, which reduces the maintenance costs and fewer disturbances to the operational hours of the business. The high quality light offered LED‘s are already proving that energy efficient and demanding solutions to retail lighting are possible with LED‘s.

www.spittler.com

07.01.2011 8:24:07 Uhr

AMBIENCE FILTER – PRESENT YOUR PRODUCTS UNDER THE RIGHT LIGHT

Light and colour determine the atmosphere of a room and considerably influence the perception of the goods on display, for this reason SPITTLER offers ambience filters. These filters ensure the presentation of products appear „in their best light“, whether displaying fresh baked and confectionery goods to fruit and vegetables, ambience filters provide a vivid image to every detail with the main colours being accentuated. The vapour-coated dichroic surface of the glass filters ensures that, compared with conventional filters, the non-passing radiation is not absorbed but reflected. Therefore the thermal effect on the goods being displayed is significantly lower through the use of dichroic filters. SPITTLER‘s ambient filters always ensure the right light for every application.

Ambience filter for bakery products - Dichroic interference filter „M3-400“ - Increases the short wave spectral area from yellow to infrared - Intensifying of all warm colour shades for bakery products

Ambience filter for fruits and cheese - Dichroic interference filter „Yellow“ - Emphasises the fruit characteristics from yellow up to red colour rendering - Optimum product display for fruits and cheese

Ambience filter for meat products

Ambience filter for vegetables

- Dichroic interference filter „Pink“

- Dichroic interference filter „Green“

- Reduces the medium and infrared spectral area to protect the products

- Amplifies the central green spectral area

- Emphasing the fresh natural colours of meat and sausages

- Reduces the infrared and UV part to protect the products - Emphasing the freshness of vegetables and flowers

shoplight_1010.indd 7

07.01.2011 8:24:10 Uhr

WELCOME – ENTRANCE AREAS

photo by Germano Borelli

REQUESTS How do you attract customer into a shop? True to the saying „light attracts people“; therefore the entrance requires a high brightness to compete with the surrounding light, and under canopy lighting needs added degrees of protection. The brightness must be distinctly clear from the outside and

shoplight_1010.indd 8

from greater distances, as there will be no second chance at creating that first impression. The quality of the entrance dictates your potential customers further action, whether to enter or not that‘s the question?

www.spittler.com

07.01.2011 8:24:18 Uhr