RIDING GO BIKE MAKES ME FEEL GOOD.
AT GO BIKE WE FOCUS ON WHAT’S
I M P O R TA N T
WHAT DO Y
FOR IN A C
YOU LOOK
COMPANY?
OUR MISSION.
Our mission at Go Bike Lawrence is to ensure that the community and KU college campus continues to grow in the global economy with a new transportation system that provides high-quality service to students, faculty, and visitors — this system offers a solid foundation for the campus, yet is sensitive to KU’s environment and tradition.
CO MM UNITY
COMMUNITY VALUE Go Bike provides a sustainable service while embodying the essence of the community.
HEALTH
The primary audience for this company and brand is the active healthy people in with the city of Lawrence and within the campus.
T RAN SPORTAT I O N
LESS GAS LESS TRAFFIC CONGESTION ON CAMPUS
WHY?
TRAFFIC CAUSED BY CARS / STUDENTS
WHY?
CARS DROPPING STUDENTS OFF
NOT ENOUGH ROADS PER CAR STUDENTS WAITING FOR THE BUS
THE PROBLEM.
The main problem Go Bike wants to focus on is the congestion around campus with cars backed up on almost every street. Students face the hassle of bringing their own bikes to campus and locking them – with the possibility of it being stolen.
THIS BIKE SHARE AIMS TO DECREASE CONGESTION WHILE OFFERING A HEALTHY LIFESTYLE
BENEFIT
IN THE MARKET.
HOW WE DIFFER. HOW WE ARE DIFFERENT
Go Bike is a new service at the University of Kansas. Go Bike establishes a solid customer to service relationship. Go Bike provides a website and app that consumers can easily pull up on their phones to see the number of bikes there are at each bike share station.
HIGH PRICE
TWO DIMENSION OVERALL SOPHISTICATION
LOW QUALITY
KU SAFE BUS
KANSAS CITY B-CYCLE
LAWRENCE TRANSIT
ZAGSTER
CITI BIKE
CYCLE HOP
LOW PRICE
HIGH QUALITY
AFFORDABLE RELIABALE.
LOCAL BIKE SHARE. SCALE
GLOBAL
REGIONAL
TIME CONTEMPORARY
TRADITIONAL
PRESENTATION
UNREFINED
REFINED
SOPHISTICATION CHEAP
LUXURIOUS
KU SAFE BUS
KANSAS CITY B-CYCLE
LAWRENCE TRANSIT
ZAGSTER
CITI BIKE
CYCLE HOP
RESONANCE
JUDGEMENTS
PERFORMANCE
FEELINGS
IMAGERY
SALIENCE
RELATIONSHIPS, WHAT ABOUT YOU & ME? Create customer brand loyalty and attachement to the community bike share program.
RESPONSE, WHAT ABOUT YOU? The community bike share is fun effecient, affordable, healthy, and proactive.
MEANING, WHAT ARE YOU? A low budget bike share that embodies the community and demographics.
IDENTIFY, WHO ARE YOU? A community bike share that works to decrease the congestion on campus while promoting a healthier lifestyle.
M ARKET
TARGET DEMOGRAPHIC Experts say that university campuses are ideal for the systems, saving students the hassle of bringing bikes to campus. The main market to target would be freshman-seniors, ages 18-24, because they make up primarily all of campus. Our secondary market would be faculty and staff.
WHAT WE WANT TO SEE. In the end, Go Bike would like to see an overall value created from a campus bike share. The branding of this service would allow for a brand resonance which would help this service really grow to its maximum capacity and potentially grown to other campuses.
SHARING IS CARING.