Animal Food Truck & Branding Process Book

Elisa Martin principles of visual communication

OCTOBER 11, 2012

Research SQUIRREL INFORMATION - Belongs to a large family called the sciurde - Indluding chimpmunks, marmots, prarie dogs, woodchucks - 1st specified in 1327 - Generally small animals - 11 to 18 pounds - 53 to 73 centimeters - Can live in any environment - Fur is usually is silky and soft - Slender bodies - Paws include a thumb - The young are born naked, blind, toothless - Flying squirrels are nocturnal - Subfamilies

- Cedromurinae

- Ratufinae

- Sciurillnae

- Callosciur

- Xerinae

- Sciurinae

GENERAL DESCRIPTION

crazy wild mischievous innocent smart crafty slick shy stubborn whisky skillful scamper stealthy hungry sane sharp intelligient scared

savy fearful sneaky native cautious serious smooth excited expert frantic practiced protective determined sturdy mad stiff chaotic motherly

Word Lists restrictive sick unpredictable frantic crazed startled frenzied unbalanced disorderly preserative delirious unhinged hard-headed manic

Part One PROJECT DESCRIPTION

For the first part of the project we explored making all kinds of different marks of our animal. Picking a squirrel was somewhat difficult but as time went

by I became more and more comfortable with my selection. We had to make several marks in different classifications. From those we narrowed down what we wanted to be on our final grid. Our final sixteen show a variety of different marks that portray all aspects of our animal.

Gestural

Painterly

Line & Angles

Shapes

Cut & Paste

Alternate Marking Tool

One Line

Behavioral

Texture

Hybrid

Index

Stereotype

Abstract

Typographic

Part Two PROJECT DESCRIPTION

For the second part of the project we took to the all of the marks we made and explored all aspects of branding and logo exploration. We had to create our own brand, concept, logo, food truck design, and different applications. This part of the project was definately a learning experience. It taught me how to take my peers feedback and apply to make my brand stronger.

One

Image Board

ANTIQUE, VINTAGE, GIRLY, PASTEL COLOR PALETTE

Two

Image Board

DARK COLOR PALETTE, VINTAGE, PATTER BASED

Three

Image Board

AZTEC, COLORFUL PALETTE, BRIGHT, FUN

Logo Exploration

GONE NUTTY! GONE NUTTY! Gone Nutty!

GONE NUTTY!

dangerously good cupcakes dangerously good cupcakes

dangerously good cupcakes

dangerously good cupcakes

EST.

EST.

nutty!

1999

1999

* GONE NUTTY! * * GONE NUTTY! Gone Nutty. dangerously good cupcakes

Gone Nutty.

EST.

www.gncup.com (316) 210-7712 gone nutty!

1999

FRONT

BACK

*

ELISA MARTIN www.gonenutty.com (316) 210-7712

GONE NUTTY! FRONT

BACK

ut

N

’B n i t t u

es

cak p u C

Dangerously Good.

nutty

Food Truck

Design

* GONE NUTTY. dangerously good.

* GONE NUTTY. dangerously good.

EST.

1999

NUTELLA SWIRL HAZELNUT CARROT CAKE CHOCOLATE WALNUT PEANUT BUTTER CUP TOFFEE PEANUT CRUNCH LAVA HAZELNUT FUDGE BANANA NUT COFFEE HAZELNUT VANILLA PUMPKIN PECAN HAZELNUT PRAILINE DOGGIE - CAROB & PEANUT BUTTER

Pattern Design

Final Designs

LOGO DESIGN

BUSINESS CARDS

FRONT

FRONT

W: P:

Elisa

www.gonenutty.com (316) 210-7712 Martin Owner

H: W: P:

M-F 9am-9pm www.gonenutty.com (316) 210-7712

BACK

BACK

FOOD TRUCK DESIGN

NUTELLA SWIRL HAZELNUT CARROT CAKE CHOCOLATE WALNUT PEANUT BUTTER CUP TOFFEE PEANUT CRUNCH LAVA HAZELNUT FUDGE BANANA NUT COFFEE HAZELNUT VANILLA PUMPKIN PECAN HAZELNUT PRAILINE DOGGIE - CAROB & PEANUT BUTTER