Elisa Martin principles of visual communication
OCTOBER 11, 2012
Research SQUIRREL INFORMATION - Belongs to a large family called the sciurde - Indluding chimpmunks, marmots, prarie dogs, woodchucks - 1st specified in 1327 - Generally small animals - 11 to 18 pounds - 53 to 73 centimeters - Can live in any environment - Fur is usually is silky and soft - Slender bodies - Paws include a thumb - The young are born naked, blind, toothless - Flying squirrels are nocturnal - Subfamilies - Cedromurinae - Ratufinae - Sciurillnae - Callosciur - Xerinae - Sciurinae
GENERAL DESCRIPTION
crazy wild mischievous innocent smart crafty slick shy stubborn whisky skillful scamper stealthy hungry sane sharp intelligient scared
savy fearful sneaky native cautious serious smooth excited expert frantic practiced protective determined sturdy mad stiff chaotic motherly
Word Lists restrictive sick unpredictable frantic crazed startled frenzied unbalanced disorderly preserative delirious unhinged hard-headed manic
Part One PROJECT DESCRIPTION
For the first part of the project we explored making all kinds of different marks of our animal. Picking a squirrel was somewhat difficult but as time went by I became more and more comfortable with my selection. We had to make several marks in different classifications. From those we narrowed down what we wanted to be on our final grid. Our final sixteen show a variety of different marks that portray all aspects of our animal.
Gestural
Painterly
Line & Angles
Shapes
Cut & Paste
Alternate Marking Tool
One Line
Behavioral
Texture
Hybrid
Index
Stereotype
Abstract
Typographic
Part Two PROJECT DESCRIPTION
For the second part of the project we took to the all of the marks we made and explored all aspects of branding and logo exploration. We had to create our own brand, concept, logo, food truck design, and different applications. This part of the project was definately a learning experience. It taught me how to take my peers feedback and apply to make my brand stronger.
One
Image Board
ANTIQUE, VINTAGE, GIRLY, PASTEL COLOR PALETTE
Two
Image Board
DARK COLOR PALETTE, VINTAGE, PATTER BASED
Three
Image Board
AZTEC, COLORFUL PALETTE, BRIGHT, FUN
Logo Exploration
GONE NUTTY! GONE NUTTY! Gone Nutty!
GONE NUTTY!
dangerously good cupcakes dangerously good cupcakes
dangerously good cupcakes
dangerously good cupcakes
EST.
EST.
nutty!
1999
1999
* GONE NUTTY! * * GONE NUTTY! Gone Nutty. dangerously good cupcakes
Gone Nutty.
EST.
www.gncup.com (316) 210-7712 gone nutty!
1999
FRONT
BACK
*
ELISA MARTIN www.gonenutty.com (316) 210-7712
GONE NUTTY! FRONT
BACK
ut
N
’B n i t t u
es
cak p u C
Dangerously Good.
nutty
Food Truck
Design
* GONE NUTTY. dangerously good.
* GONE NUTTY. dangerously good.
EST.
1999
NUTELLA SWIRL HAZELNUT CARROT CAKE CHOCOLATE WALNUT PEANUT BUTTER CUP TOFFEE PEANUT CRUNCH LAVA HAZELNUT FUDGE BANANA NUT COFFEE HAZELNUT VANILLA PUMPKIN PECAN HAZELNUT PRAILINE DOGGIE - CAROB & PEANUT BUTTER
Pattern Design
Final Designs
LOGO DESIGN
BUSINESS CARDS
FRONT
FRONT
W: P:
Elisa
www.gonenutty.com (316) 210-7712 Martin Owner
H: W: P:
M-F 9am-9pm www.gonenutty.com (316) 210-7712
BACK
BACK
FOOD TRUCK DESIGN
NUTELLA SWIRL HAZELNUT CARROT CAKE CHOCOLATE WALNUT PEANUT BUTTER CUP TOFFEE PEANUT CRUNCH LAVA HAZELNUT FUDGE BANANA NUT COFFEE HAZELNUT VANILLA PUMPKIN PECAN HAZELNUT PRAILINE DOGGIE - CAROB & PEANUT BUTTER