WE DON’T DESIGN PIXELS WE DESIGN CONTENT
MAKE DESIGN EASY TO READ & EASY TO TOUCH
LET OUR DESIGN LESS A TOOL TO USE & MORE AN INSTRUMENT TO PLAY
BE NAIVE IN CERTAIN POINT
THE ROLE OF AN ART DIRECTOR IS LITTERALLY “DIRECT” THE ATTENTION
CREATE A “SPACE” NEUTRAL, LET THE FOCUS BE THE CONTENT
DESIGN PRINCIPIES 1. DEFINE A VISION THROUGH A CLEAR BRIEF AND GUIDANCE 2. BE FLEXIBLE & READY TO EMBRACE CHANGE 3. AIM FOR CONSISTENCY IN THE QUALITY OF EXPERIENCE
INFORM TO INSPIRE
EXPAND YOUR THINKING
ALWAYS ASK YOURSELF: WHAT IMPACT DO WE WANT TO HAVE?
CHOOSE TO GET INSPIRED
WORDS ARE GESTURES
MAKE YOUR DESIGN EASY TO SCAN
THERE ARE NO RULES JUST GOOD DECISIONS
LANGUAGE IS NOT NECESSARY FOR EMOTIONS
FONTS ARE WAYFINDING APP FOR EMOTIONS
DETAILS IN TYPEFACES ARE NOT SEEN BUT FELT
COMMUNICATE WITH VISUAL LITERATURE
TELL ONE STORY AT THE TIME
HUMANIZE YOUR DESIGN
ASK FOR FEEDBACK
ORGANIZE THE FLOW OF PEOPLE AND IDEAS
THE PARADOX OF CHOICE: MORE CHOICES MORE FEAR TO FAIL
SCATCH IDEAS
USER EXPERIENCE IS NOT PART OF THE PROCESS, IS THE PROCESS!
AIM FOR EXCELENCE
DESIGN POSITIVE VISIONS OF FUTURE