F i l m Fest i va l Pro cess J o ur na l
Journey into the Dark World film festival process journal jing (elise) fang
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2017 Spring
Jing (Elise) Fang elisefang415@gmail.com GR612 Integrated Communication Instructor: Hunter Wimmer
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A David Lynch Film Festival
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In itial Resea rch
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“All the movies are about strange worlds that you can’t go into unless you build them and film them. That’s what’s so important about film to me.” —David Lynch, Film Festival
CONTENTS
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INITIAL RESEARCH
DELIVERABLES
david lynch
poster
featured films
catalog
design brief
dvd packaging
02 VISUAL DEVELOPMENT visual styles master moodboard visual identity
advertisements soundtrack schedule / tickets products business system website container
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01. INITIAL RESEARCH david lynch featured films design brief
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DAVID LYNCH The Boy from the Dark World If cinema is a drug, then in the special section of its pharmacological spectrum reserved for the hallucinogens, sit the movies of David Lynch. Born on January 20, 1946 in Missoula, Montana, USA. From the beginning of his career, David Lynch quickly established himself as the Renaissance man of modern American film-making, an acclaimed and widely recognized writer-director as well as television producer, photographer, cartoonist, composer, and graphic artist. Known for his surrealist films, he has developed his own unique cinematic style which characterized by its dream imagery and meticulous sound design, the phrase “Lynchian” was coined simply to describe it. More than any other art house filmmaker of his era, he enjoyed considerable mass acceptance and helped to redefine commercial tastes.
Walking the tightrope between the mainstream and the avant-garde with remarkable balance and skill, Lynch brought to the screen a singularly dark and disturbing view of reality, a nightmare world punctuated by defining moments of extreme violence, bizarre comedy, and strange beauty. Lynch’s artworks include short and feature-length films, music videos, documentaries and television episodes; while his involvement in these ranges from direction, production, screenwriting, acting and sound design. He is well known for the unique and surreal style of his films, many of his works deal with mysteries and disturbing things. He creates an ambiguous boundary between the conscious and unconscious, and between reality and dreams.
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Filmography 1977
Eraserhhead
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Six Men Getting Sick
1980
The Elephant Man
1967
Absurd Encounter with Fear
1984
Dune
1967
Fictitious Anakin Commercial
1986
Blue Velvet
1968
The Alphabet
19 9 0
Wild at Heart
1970
The Grandmother
1992
Twin Peaks
1974
The Amputee
1997
Lost Highway
19 8 8
The Cowboy and the Frenchman
1999
The Straight Story
1990
Industrial Symphony No. 1
2001
Mulholland Drive
1995
Premonition Following An Evil Deed
2006
Inland Empire
2002
Rabbits (4 films)
2007
Ballerina
2010
Lady Blue Shanghai
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Idem Paris
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FEATURED FILMS Mulholland Drive (2001)
Blue Velvet (1986)
A dark-haired woman (Laura Elena Harring) is left amnesiac after a car crash. She wanders the streets of Los Angeles in a daze before taking refuge in an apartment. There she is discovered by Betty (Naomi Watts), a wholesome Midwestern blonde who has come to the City of Angels seeking fame as an actress. Together, the two attempt to solve the mystery of Rita’s true identity. The story is set in a dream-like Los Angeles, spoilt neither by traffic jams nor smog.
College student Jeffrey Beaumont returns home after his father has a stroke. When he discovers a severed ear in an abandoned field, Beaumont teams up with detective’s daughter Sandy Williams to solve the mystery. They believe beautiful lounge singer Dorothy Vallens may be connected with the case, and Beaumont finds himself becoming drawn into her dark, twisted world, where he encounters sexually depraved psychopath Frank Booth.
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Wild at Heart (1990)
Lost Highway(1997)
Inland Empire (2006)
After serving prison time for a self-defense killing, Sailor Ripley reunites with girlfriend Lula Fortune. Lula’s mother, Marietta, desperate to keep them apart, hires a hit man to kill Sailor. But he finds a whole new set of troubles when he and Bobby Peru, an old buddy who’s also out to get Sailor, try to rob a store. When Sailor lands in jail yet again, the young lovers appear further than ever from the shared life they covet.
From this inventory of imagery, Lynch fashions two separate but intersecting stories, one about a jazz musician, tortured by the notion that his wife is having an affair, who suddenly finds himself accused of her murder. The other is a young mechanic drawn into a web of deceit by a temptress who is cheating on her gangster boyfriend. These two tales are linked by the fact that the women in both are played by the same actress.
Nikki, an actress, takes on a role in a new film, and because her husband is very jealous, her co-star Devon gets a warning not to make any romantic overtures—especially since the characters they play are having an affair. Both actors learn that the project is a remake of an unfinished film in which the stars were murdered.
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Mulholland Drive (2001) runtime 2h 27m rating r genres drama, mystery thriller release date october 8 2001 (usa)
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Blue Velvet (1986) runtime 2h 1m rating r genres crime, drama release date september 19 1986 (usa)
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Wild at Heart (1990) runtime 2h 5m rating r genres crime, drama release date august 17 1990 (usa)
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Lost Highway(1997) runtime 2h 14m rating r genres mystery thriller release date february 21 1997 (usa)
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Inland Empire (2006) runtime 3h rating r genres drama, mystery thriller release date february 6 2006 (usa)
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DESIGN BRIEF Thread
Audience
Filmography
Unable to deal with their fears or failures in the real world, the unsettled characters are trapped in their nightmares—they lose their way. Eventually, some realize there’s no way to escape but face and accept reality, others can’t accept reality and are on their way to self-destruction.
Frank, Movie-lover, 30-year-old Goes to movies every Friday night, watches movies either with his friends or by himself. He Actively involves in a variety of events associated with films, such as attends film festivals around the country, signs up for movie-fan clubs, collects film posters, etc.
Eraserhead (1977)
Positioning The film festival will present the complete collection of David Lynch’s films with an art documentary reveals David Lynch’s art life. It will also have live vocal perfermance with cocktail and wine party at the rooftop of the venue Ace Hotel, Los Angeles. This event will redefine the film festival experience and enable the public to experience the power of film.
Cici, Film-addicted, 19-year-old College student. She enjoys watching films, especial cult movies. She also actively participants in film related events. Mr. Vagars Visual artist who works at an art gallery. He always looking for inspirations from a variety of sources, such as music, paintings, films, photography, etc. He also loves observing people in different occasions.
The Elephant Man (1980) Dune (1984) Blue Velvet (1986) Wild at Heart (1990) Twin Peaks: Fire Walk with Me (1992) Lost Highway (1997) The Straight Story (1999) Mulholland Drive (2001) Inland Empire (2006)
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Director Connections
Location and Dates
Surrealism
Los Angeles is the home for David Lynch. His films Mulholland Drive and Inland Empire were taken place in LA.
Stanley Kubrick
Darkness
Quintin Tarantino
Less dark, more violent, cult culture
Early inspirations for David Lynch, from realism to surrealism, dreamlike logic
Guy Richie
Realism
More dark and psychologically tortured
David Lynch
Big influence on David Lynch, less surreal
Federico Fellini
Darren Aronofsky
Crime movie, less dark, more violent
Violence
Ace Hotel located in downtown Los Angeles, and it is a mixture of historical style with contemporary luxury. It fits well with David Lynch’s style. It screens movies and provides a location for theater performances, fashion shows and musical numbers, with a beautiful rooftop that allows for gorgeous views of the LA skyline. The date for this film festival will be October 23-25, 2021, in honor of the 20-year-anniversary since the first release of one of David Lynch’s most famous film Mulholland Drive in 2001.
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Titles
Subtitles
Ambiguous Edge/Shadow
Unseen darkness in the films of David Lynch
Blind Corners Live Inside A Dream Fear On Fire
Ignite the darkness in the films of David Lynch
Fire Your Fear
Unfulfilled dreams lead to darkness in the films of David Lynch
Between Two Worlds
The suffer from the inner disruption
Double Life
Confusion and temptation in the films of David Lynch
Ambiguous Disruption Nightmare Dressed in Daydream Wake Up Dream In Flames Trapped in Delusion Escape Monster in The House
Shifting between reality and delusion leads to darkness and self-destruction Nightmares manipulated by dark sides A desperate escape from reality in the films of David Lynch A split between dark dreams and reality in the films of David Lynch Cruelty crashed down in searching for darkness
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02. VISUAL DEVELOPMENT visual styles master moodboard visual identity
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Visual Devel o p ment
VISUAL STYLES Photography will evoke a feeling of mystery and darkness, mis-perception of reality and dreams, delusion and illusion.
Photography Style
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Typography Style
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Visual Devel o p ment
Material Style
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Texture Style
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Visual Devel o p ment
MASTER MOODBOARD Between Two worlds
Guiding Narrative
Shifting between delusion and reality leads to darkness and self-destruction in the films of David Lynch.
Who I’m a singer at a night lounge. I feel threatened by an unknown woman who constantly mails me envelops with strange stuff.
Featured Films Blue Velvet (1986) Wild at Heart (1990)
Where I’m drunk as I drive back to my place after work, my thoughts distracted, fixating on the mysterious women.
Lost Highway (1997) Mulholland Drive (2001) Inland Empire (2006)
Thread Unable to deal with their fears or failures in the real world, the unsettled characters are trapped in their nightmares—they lose their way. Eventually, some realize there’s no way to escape but face and accept reality, others can’t accept reality and are on their way to self-destruction.
What I crashed. The last thing I imagine as I lost consciousness is the woman’s face.
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Level One
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Visual Devel o p ment
Level Two
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Level Three
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Visual Devel o p ment
VISUAL IDENTITY Initial Attempts
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BETWEEN TWO WORLDS
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Visu al Devel o p ment
More Variations
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Final Look
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In itial Resea rch
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03. DELIVERABLES poster catalog dvd packaging advertisement soundtrack schedule / tickets products business system website container
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Deliverables
POSTER Initial Attempts
IN THE FILMS OF DAVID LYNCH
F PE CA ES TE SION RA PE DELU ES A D ARK D TO
RO
M
RE
AL
ITY
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SHIFTING BETWEEN DELUSION AND REALITY LEADS TO DARKNESS
IN THE FILMS OF DAVID LYNCH
WILD AT HEART INLAND EMPIRE
A DAVID LYNCH FILM FESTIVAL
10.20
features
10.19 10.20
MULHOLLAND DRIVE LOST HIGHWAY
10.21
10.21 BLUE VELVET
DOWNTOWN LOS ANGELES THE THEATER AT ACE HOTEL
venue
the theater at ace hotel downtown los angeles
933 S BROADWAY
wild at heart inland empire
VENUE_ mulholland drive lost highway
The Theater at Ace Hotel Downtown Los Angeles
blue velvet
FEATURES_
10.19
10.20 10.21
Wild at Heart Inland Empire
Lost Highway Mulholland Drive
Blue Velvet
betweentwoworlds.com
BETWEENTWOWORLDS.COM
ABLURRYLINE.COM
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live in delusion and unseen darkness
wild at heart
features
inland empire
mulholland drive lost highway
OCTOBER
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blue velvet
WILD AT HEART INLAND EMPIRE MULHOLLAND DIRVE LOST HIGHWAY
venue
the theater at ace hotel
BLUE VELVET
downtown los angeles
THE THEATER AT ACE HOTEL
betweentwoworlds.com
DOWNTOWN LOS ANGELES
ABLURRYLINE.COM
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Deliverables
More Variations
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Final Version
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Deliverables
CATALOG A Dark World The concept of the film festival guide is a vintage book with screw binding. The guide covers comprehensive information about the film festival, such as David Lynch’s biography, featured films, venues, schedules, and other detailed information.
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Deliverables
DVD PACKAGING Dark Mysteries The concept of the DVD packaging is a vintage record album which may belong to a nightclub singer. Blue velvet and black leather are used to set the dark and mysterious feel, transparent paper also adds a bit of delicacy and subtlety.
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Deliverables
ADVERTISEMENTS Dark Setting I tired to incorporate the ads in the night setting to represent the spirits of David Lynch’s dark and mysterious world.
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Deliverables
SOUNDTRACK The Sound of Delusion The concept of the film festival soundtrack is a lipstick which can be found in a nightclub singer’s handbag. Interior is an image from one of the film festival featured movies, giving a touch of weirdness.
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Deliverables
SCHEDULE/TICKETS Unveil the Darkness The schedule and tickets are designed in the format of a checkbook. Day-by-day film festival schedule, local attractions, parking information can be found in the checkbook. Day pass and all-inclusive pass tickets are also attached.
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Deliverables
Products A Way Out Escape from reality kit. This kit includes cigarettes, alcohol, and matches. They work together to help anyone who want to escape from reality and want to be in their dreams and illusions. This kit tied with the theme of shifting between reality and delusion.
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Deliverables
Dark Secrets Journal for private thoughts. The concept of this journal is from Laura Palmer’s secret dairy. She is a character from David Lynch’s television series— Twin Peaks. She records her dark dreams in a secret diary.
Few pages present the original contents from Laura Palmer’s secret diary, setting the dark and mysterious feeling. Images and quotes from festival featured films are also included.
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Deliverables
A Double Life Self-exploration camera. The movie camera is inspired from one of the film festival featured movies—Lost Highway. A mysterious and creepy man is always carrying his camera and record things. Every time he appears, dramatic things happen.
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Deliverables
BUSINESS SYSTEM
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WEBSITE
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Deliverables
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CONTAINER
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Deliverables
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Type BentonSans Klint Pro Vitesse Orator Std
Jing (Elise) Fang elisefang415@gmail.com GR612 Integrated Communication Instructor: Hunter Wimmer
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In itial Resea rch
ilm nch F id Ly v a D A
Fe s t i
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