MFA Portfolio_Beginner's Mind

BEGINNER’S MIND

SELECTED WORKS OF JING (ELISE) FANG

Beginner’s Mind

PROJECT / MFA PORTFOLIO

BEGINNER’S MIND

SELECTED WORKS OF JING (ELISE) FANG

PROJECT / MFA PORTFOLIO

Beginner’s Mind

elisefang.com

elisefangdesign@gmail.com

JING ELISE FANG

All rights reserved. No portion of this book may be used or reproduced in any manner without written consent of Jing Elise Fang. All representative work shown has been appropriately identified and credited. Any omissions found will be noted and corrected in subsequent editions.

Š2018 JING ELISE FANG

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PROJECT / MFA PORTFOLIO

Touch the Shadows For My Mom and Dad

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SELECTED WORKS OF JING (ELISE) FANG PROJECT / MFA PORTFOLIO

As a graphic designer, I always maintain a beginner’s mind. When we start to learn anything for the first time, we are fresh, curious, and open to all possibilities. The key to a beginner’s mind is to simply be aware of how we are experiencing the world. Imagine what it would be like to look at a sunset, to hear a stream or enjoy a work of art without the internal chatter of our brains trying to label our experience and compare it to previous ones. It embraces simplicity and pureness.

BEGINNER’S MIND

Touch the Shadows

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MFA Thesis

{PROJECT 09}

A Place Called Home

{PROJECT 08}

A Promising Future

{PROJECT 07}

Transforming Experiences

{PROJECT 06}

Finding the Perfect Mess

{PROJECT 05}

Chasing Shadow

{PROJECT 04}

People & Planet Positive

{PROJECT 03}

Between Two Worlds

{PROJECT 02}

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PROJECT / MFA PORTFOLIO

{PROJECT 01}

SELECTED WORKS OF JING (ELISE) FANG

Beyond the Surface

BEGINNER’S MIND

Table of Contents

a fashion label elusively for them. By showing being aging is classic, elegant and confident.

2016 Summer

{SEMESTER}

David Hake

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Classic / Sophisticated / Elegant / Confident / Timeless

{KEYWORDS}

Visual System / Branding

{CATEGORY}

Silversages Fashion

Visual Thinking {INSTRUCTOR}

{PROJECT}

{COURSE}

{APPROACH}

“Old� is often associated with negative impressions, such as bad health, unattractive appearance, dependency, disability, etc. Elderly are often treated as degraded and isolated. In this project, I intend to promote positive image of elderly through creating

{OBJECTIVE}

Identify a problem and follow specific steps in the design process to create engaging and relevant solutions. Conduct audience research, identify design strategy, and integrate a variety of media that work together as a cohesive system to create awareness about the problem and help solve it.

{0 1}

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PROJECT 01 / BEYOND THE SURFACE

Touch the theSurface Shadows Beyond

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PROJECT 01 / BEYOND THE SURFACE

{0 1}

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PROJECT 01 / BEYOND THE SURFACE

Touch the Shadows

{0 1}

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PROJECT 01 / BEYOND THE SURFACE

Touch the Shadows

{0 1}

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PROJECT 05 / FINDING THE PERFECT MESS

{0 1}

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PROJECT 01 / BEYOND THE SURFACE

BEGINNER’S MIND

{0 1}

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PROJECT 01 / BEYOND THE SURFACE

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PROJECT 01 / BEYOND THE SURFACE

Touch the Shadows

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PROJECT 01 / BEYOND THE SURFACE

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 01 / BEYOND THE SURFACE

Touch the Shadows

Visual System / Branding {KEYWORDS}

Visual Thinking {SEMESTER}

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Classic / Sophisticated / Elegant / Confident / Timeless

{CATEGORY}

{COURSE}

a fashion label elusively for them. By showing being aging is classic, elegant and confident.

Silversages Fashion

David Hake

2016 Summer

{PROJECT}

{INSTRUCTOR}

{APPROACH}

“Old� is often associated with negative impressions, such as bad health, unattractive appearance, dependency, disability, etc. Elderly are often treated as degraded and isolated. In this project, I intend to promote positive image of elderly through creating

{OBJECTIVE}

{0 2 }

Identify a problem and follow specific steps in the design process to create engaging and relevant solutions. Conduct audience research, identify design strategy, and integrate a variety of media that work together as a cohesive system to create awareness about the problem and help solve it.

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PROJECT 01 / BEYOND THE SURFACE

Touch the Shadows

{0 1}

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 01 / BEYONG THE SURFACE

or failures in the real world. I decided to use colors and imagery that symbolize reality and dreams.

Integrated Communications

2017 Spring

{SEMESTER}

Hunter Wimmer

{INSTRUCTOR}

{COURSE}

{APPROACH}

I chose to center the film festival around the director David Lynch, who is known for his dark, and weird movies. A common theme throughout his movies was the unsettled characters are trapped in their nightmares because they are unable to deal with their fears

{OBJECTIVE}

Produce all the deliverables of a film festival for a director of my choice. Discover a common thread that appears in each of the chosen director’s films and conceptualize a design aesthetic that brings it to life. Develop a system of deliverables which all capture the essence of the fictitious film festival.

{0 2 }

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Dark / Quirky / Offbeat

{KEYWORDS}

Visual System / Branding

{CATEGORY}

David Lynch Film Festival

{PROJECT}

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PROJECT 02 / BETWEEN TWO WORLDS

Touch Betweenthe TwoShadows Worlds

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BEGINNER’S MIND

SELECTED WORKS OF JING (ELISE) FANG

PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

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PROJECT 02 / BETWEEN TWO WORLDS

BEWTWEEN TWO WORLDS

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PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

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PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

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PROJECT 02 / BETWEEN TWO WORLDS

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PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

BEGINNER’S MIND

PROJECT 02 / BETWEEN TWO WORLDS

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PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

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PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

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Touch the Shadows

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PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

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PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

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BEGINNER’S MIND

Touch the Shadows

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PROJECT 02 / BETWEEN TWO WORLDS

Touch the Shadows

{KEYWORDS}

{SEMESTER}

Warm / Clean / Curated

Typography / Editorial Design

John Nettlon

2016 Fall

{CATEGORY}

{INSTRUCTOR}

together. Simple yet elegant infographics were designed to add a touch of sophistication.

IKEA Sustainability Report

Type Systems

{PROJECT}

{COURSE}

{APPROACH}

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I redesigned IKEA’s sustainability report. IKEA is a Swedish-founded firm that designs and sells readyto-assemble furniture, and home accessories. I tried to keep the warm feel, and leverage it with more curated imagery that focuses on showing people

{0 3 }

{OBJECTIVE}

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Choose a company and redesign its annual report or corporate sustainability report. Explore innovative ways to communicate with text, graphics and image.

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PROJECT 03 / PEOPLE & PLANET POSITIVE

Touch&the Shadows People Planet Positive

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PROJECT 03 / PEOPLE & PLANET POSITIVE

Touch the Shadows

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BEGINNER’S MIND

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PROJECT 03 / PEOPLE & PLANET POSITIVE

Touch the Shadows

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Touch the Shadows

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PROJECT 03 / PEOPLE & PLANET POSITIVE

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PROJECT 03 / PEOPLE & PLANET POSITIVE

Touch the Shadows

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PROJECT 03 / PEOPLE & PLANET POSITIVE

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PROJECT 03 / PEOPLE & PLANET POSITIVE

{KEYWORDS}

{SEMESTER}

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Emotional / Vive / Functional

Typography

Kathrin Blatter

2016 Fall

{CATEGORY}

{INSTRUCTOR}

used different materials. I intend to use light in different environments to evoke different emotions.

Architecture Posters

Type Experiments

{PROJECT}

{COURSE}

{APPROACH}

The relationship between light and architecture is about energy and matter and also implies an emotional effect on people. My three concepts are lighting in three settings—city nightlife, a scary night, and an emergency moment. To showcase the characteristics of lighting, I

{OBJECTIVE}

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Pick an architecture themed conference, event, tribute, or lecture series—either an existing one or invent one. Describe the event as a whole and determine three main topics to be discussed or featured, one topic for each poster. Push the type boundaries further and create physical type that relates to the chosen topics.

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PROJECT 04 / CHASING SHADOW

Touch the Shadows Chasing Shadow

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 04 / CHASING SHADOW

Touch the Shadows

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 04 / CHASING SHADOW

Touch the Shadows

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BEGINNER’S MIND

SELECTED WORKS OF JING (ELISE) FANG

PROJECT 04 / CHASING SHADOW

Touch the Shadows

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PROJECT 04 / CHASING SHADOW

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PROJECT 04 / CHASING SHADOW

Touch the Shadows

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 04 / CHASING SHADOW

Touch the Shadows

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BEGINNER’S MIND

SELECTED WORKS OF JING (ELISE) FANG

PROJECT 04 / CHASING SHADOW

Touch the Shadows

steps of finding messiness. Each step shows how expressive type relates to the concept.

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Typography / UI / UX {KEYWORDS}

{SEMESTER}

Quirky / Whimsical / Dynamic / Experimental

{CATEGORY}

2016 Fall

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Finding The Perfect Mess website

{PROJECT}

{INSTRUCTOR}

Type Experiments

02

Kathrin Blatter

{COURSE}

{APPROACH}

I designed a website around the idea that messiness brings creativity. I am a neat freak in life, and being messy is the opposite side of me. In order to see how being messy can help improve creativity, I created my own experiments. This website shows the three

{OBJECTIVE}

Create a website about an opinion with a strong personal and conceptual context. Conduct extensive research, write, and create imagery that tells a compelling story.

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 05 / FINDING THE PERFECT MESS

Touch the Shadows Finding the Perfect Mess

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PROJECT 05 / FINDING THE PERFECT MESS

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PROJECT 05 / FINDING THE PERFECT MESS

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PROJECT 05 / FINDING THE PERFECT MESS

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PROJECT 05 / FINDING THE PERFECT MESS

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PROJECT 05 / FINDING THE PERFECT MESS

Touch the Shadows

the development of technology. Graphic elements and type are designed to promote this exciting moment.

Typography / Event Design {KEYWORDS}

{SEMESTER}

Innovative / Excited / Simple

{CATEGORY}

2016 Fall

04

Transform Design Conference

{PROJECT}

03

{INSTRUCTOR}

Type Systems

02

John Nettlon

{COURSE}

{APPROACH}

I chose to promote a design conference by Awwwards, which is a website that recognizes the talent of the best web designers, developers and agencies. In order to highlight the digital experience of the conference, I chose the key word “transform,” which emphasizes

{OBJECTIVE}

Design a holistic visual system for a chosen design conference. Show the ability to create a rich and sophisticated visual concept that matches the aim of the conference. The goal is to show a designer’s ability to both visualize and conceptualize design, with an emphasis on typography.

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PROJECT 06 / TRANSFORMING EXPERIENCES

Transforming Experiences Touch the Shadows

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PROJECT 06 / TRANSFORMING EXPERIENCES

Touch the Shadows

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Touch the Shadows

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PROJECT 06 / TRANSFORMING EXPERIENCES

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PROJECT 06 / TRANSFORMING EXPERIENCES

Touch the Shadows

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PROJECT 06 / TRANSFORMING EXPERIENCES

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PROJECT 06 / TRANSFORMING EXPERIENCES

Touch the Shadows

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PROJECT 06 / TRANSFORMING EXPERIENCES

Touch the Shadows

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PROJECT 06 / TRANSFORMING EXPERIENCES

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PROJECT 06 / TRANSFORMING EXPERIENCES

Touch the Shadows

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PROJECT 06 / TRANSFORMING EXPERIENCES

Touch the Shadows

{CATEGORY}

Visual System / Branding {KEYWORDS}

{INSTRUCTOR}

Hunter Wimmer {SEMESTER}

2017 Fall

experience and products offered.

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Confident / Empowering / Forward

Bonne Bell Rebranding

Nature of Identity

{PROJECT}

{COURSE}

{APPROACH}

I chose to re-brand Bonne Bell because it has been a favorite memory for teenage girls for generations and generations. I decided to focus on empowering young girls. I did this by developing the new brand’s visual system and expanded into the various services,

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{OBJECTIVE}

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Select a brand that is defunct, dying or dead and identify its essence. Revive the brand by repositioning and expanding the new brand’s identity and creating new extensions that open the company to a whole new demographic while still remain true to its original soul.

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PROJECT 07 / A PROMISING FUTURE

Touch the Shadows A Promising Future

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 07 / A PROMISING FUTURE

Touch the Shadows

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PROJECT 07 / A PROMISING FUTURE

Touch the Shadows

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PROJECT 07 / A PROMISING FUTURE

Touch the Shadows

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BEGINNER’S MIND

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PROJECT 07 / A PROMISING FUTURE

Touch the Shadows

BEGINNER’S MIND

SELECTED WORKS OF JING (ELISE) FANG

PROJECT 07 / A PROMISING FUTURE

Touch the Shadows

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PROJECT 07 / A PROMISING FUTURE

Touch the Shadows

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Touch the Shadows

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PROJECT 07 / A PROMISING FUTURE

Touch the Shadows

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PROJECT 07 / A PROMISING FUTURE

Touch the Shadows

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PROJECT 05 / FINDING THE PERFECT MESS

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Corporate Signage {CATEGORY}

Environmental Graphics

Cathy Terashita {YEAR}

2017 Summer

04

Functional / Friendly / Positive

{KEYWORDS}

{PROJECT}

{CREATIVE DIRECTOR}

{APPROACH}

I intended to use simple layouts to present information in an organized way so that people can quickly locate the most useful part. Colors and graphics are utilized to create meaningful communication.

03

{OBJECTIVE}

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Design a series of wayfinding signage to help the company create a smooth move to its new office campus.

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PROJECT 08 / A PLACE CALLED HOME

Touch the Shadows A Place Called Home

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PROJECT 08 / A PLACE CALLED HOME

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0180 / 0180

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PROJECT 01 / BEYONG THE SURFACE

Touch the Shadows

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PROJECT 08 / A PLACE CALLED HOME

2016 Spring–2018 Spring

{SEMESTER}

Innovative / Forward / Seamless / Tangible / Sophisticated

{KEYWORDS}

Visual System / Branding / UI / UX

a lack of knowledge. I intend to create informative and engaging materials to help grow this nascent field.

{CATEGORY}

Phil Hamlet / Wioleta Kaminska / John Nettleton / Carolina de Bartolo

{0 9 }

{INSTRUCTOR}

08

Influx MFA Thesis

{PROJECT}

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Thesis 01 02 03

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{COURSE}

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{APPROACH}

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Fashion technology has been a growing passion for young consumers. Studies show an increased demand for smart technology, yet widespread and long-term consumer adoption is still low. Many barriers associated with widespread fashion tech adoption stemming from

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{OBJECTIVE}

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Develop an MFA thesis by defining a problem, distilling information, and creating a solution through a graphic design approach. The design solution will successfully reach its intended Audience on multiple levels and across multiple design platform.

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PROJECT 09 / MFA THESIS

Touch the Shadows MFA Thesis

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PROJECT 09 / MFA THESIS

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Touch the Shadows

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PROJECT 09 / MFA THESIS

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PROJECT 01 / BEYOND THE SURFACE

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PROJECT 09 / MFA THESIS

Touch the Shadows

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Touch the Shadows

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PROJECT 09 / MFA THESIS

a fashion label elusively for them. By showing being aging is classic, elegant and confident.

David Hake

2016 Summer

{SEMESTER}

Visual Thinking

{COURSE}

{INSTRUCTOR}

{APPROACH}

“Old� is often associated with negative impressions, such as bad health, unattractive appearance, dependency, disability, etc. Elderly are often treated as degraded and isolated. In this project, I intend to promote positive image of elderly through creating

{OBJECTIVE}

Identify a problem and follow specific steps in the design process to create engaging and relevant solutions. Conduct audience research, identify design strategy, and integrate a variety of media that work together as a cohesive system to create awareness about the problem and help solve it.

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Touch the Shadows

Visual System / Branding {KEYWORDS}

Visual Thinking {SEMESTER}

03

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Classic / Sophisticated / Elegant / Confident / Timeless

{CATEGORY}

{COURSE}

a fashion label elusively for them. By showing being aging is classic, elegant and confident.

Silversages Fashion

David Hake

2016 Summer

{PROJECT}

{INSTRUCTOR}

{APPROACH}

“Old� is often associated with negative impressions, such as bad health, unattractive appearance, dependency, disability, etc. Elderly are often treated as degraded and isolated. In this project, I intend to promote positive image of elderly through creating

{OBJECTIVE}

{0 2 }

Identify a problem and follow specific steps in the design process to create engaging and relevant solutions. Conduct audience research, identify design strategy, and integrate a variety of media that work together as a cohesive system to create awareness about the problem and help solve it.

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SELECTED WORKS OF JING (ELISE) FANG

PROJECT 01 / BEYOND THE SURFACE

Touch the Shadows

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2 10 / 2 1 1

BEGINNER’S MIND

SELECTED WORKS OF JING (ELISE) FANG

PROJECT 09 / MFA THESIS

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PROJECT 09 / MFA THESIS

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PROJECT 09 / MFA THESIS

{TO MY FAMILY}

For being supportive whenever I need. For being patient and empathetic even when I am emotional and stressed.

{TO MY FRIENDS}

For always believing in me and supporting me no matter what along the way. For always be my love and inspirations.

{TO MY INSTRUCTORS AT ACADEMY

Phil Hamlet, Mary Scott, Hunter Wimmer, Carolina de Bartolo, John Nettleton, Kathrin Blatter, Wioleta Kaminska, David Hake, Alexandra Rollo for inspiring me, guiding me, and encouraging me to become a better designer.

OF ART UNIVERSITY}

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Thank You

PROJECT / MFA PORTFOLIO

Jing (Elise) Fang Unsplash.com

{PHOTOGRAPHY}

Lyon Display Neuzeit

{TYPOGRAPHY}

School of Graphic Design and Digital Media Academy of Art University 79 New Montgomery Street San Francisco, CA 94105

{SCHOOL}

Mary Scott

{INSTRUCTOR}

Senior Portfolio

{COURSE}

Jing (Elise) Fang

Adobe CC 2018

{SOFTWARE}

Mohawk Everyday Digital 100# Uncoated Text

{TEXT STOCK}

Arrestock Gunny Sak Sterling Linen

{COVER STOCK}

The Key Printing & Binding 1934 Park Blvd, Oakland, CA 94606

{BINDING}

Graphic Imagery 396 Forbes Blvd, South San Francisco, CA 94080

{DESIGNER}

{PRINTING}

{TITLE}

Beginner’s Mind

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Colophon

PROJECT / MFA PORTFOLIO