KIDOLOGY Brand Manual
BRAND BOOK
CONTENTS
01 02 03 04 05 06
WHAT DOES KIDOLOGY STAND FOR? INFLUENCES. LOGO SPECIFICATION. COLOUR PALETTE. TYPOGRAPHY STYLE. PHOTOGRAPHY STYLE.
KIDOLOGY DESIGN
FUN BOLD INDIVIDUAL CLEAN WHITE SPACE MODERN
01
KIDOLOGY
WHAT DOES KIDOLOGY STAND FOR?
PRONUNCIATION: KID-OLOGY Kidology is a online children’s clothing subscription service. The service was created to empower children’s individuality through personalised fashion choices. Kidology aims provide parent’s with a convenient personalised solution towards children’s clothing. Kidology offers a wide range of clothing package services from value to premium brand clothing.
PERSONALISED BY KIDOLOGIST Every item sent has been handpicked for your child by a personal stylist (KIDOLOGIST). With extensive knowledge of the children’s market. Your Kidologist will send pieces we think will look great on you. It’s like having your own personal shopper allowing you more time to have fun with your kids!
Inspiration
02
Unisex colour palette. Clean Photography. Design layout use of white space. Product focused Photography. Brand Identity suggests delicate, premium and chic. Kidology takes creative inspiration and colour palette inspiration from online and Notting Hill Boutique.
Playful Photography Bold Text Clean Layout KIDOLOGY takes inspiration from online premium children’s clothing retailer Alex and Alexa.
TYPEFACE
CAVIAR DREAMS- FONT ABCDEFGHIFKLMNOPQRSTUVYZ - REGULAR ABCDEFGHIFKLMNOPQRSTUVYZ - BOLD 24 PT-SIZE USED FOR ALL TEXT ASSOCIATED WITH KIDOLOGY
03
DESIGN ELEMENTS
INDESIGN DASHED LINE (4 AND 4) SIZE 4 PT
INDESIGN - DASHED BOXES 4 PT
LOGO SPECIFICATION
KIDOLOGY Primary Logo
04
Logo can be represented in one of the three solid colour’s dependent on whether it is complimentary to the design layout.
KIDOLOGY KIDOLOGY KIDOLOGY KIDOLOGY KIDOLOGY KIDOLOGY A variation of this logo/heading can also be used.
COLOUR PALETTE
Companies primary colours to be represented throughout layout and logo design and headings.
White for overlay text and black for all written text colours.
05
Solely the selected Pantene colours to be used for company logo.
KIDOLOGY
C=15% M=57% Y=100% K=14%
C=29% M=0% Y=27% K=14%
PANTENE COLOUR SWATCHES
C=100% M=0% Y=27% K=14%
C - CYAN M - MAGENTA Y - YELLOW
PHOTOGRAPHY STYLE
06
Children’s Photography is an important element of the Kidology Brand. The photography has to depict children’s individuality through the imagery with the use of white space for a fresh modern look. The clothing choices will range from Classic, Preppy, Casual, Hipster. Models aged from newborn to 12 years old to represent the brand target market. White background to not distract from the models and clothing.
KIDOLOGY MAILING BOX DESIGN
We have introduced the latest new premium brands ready for Spring/Summer14.
COME OVER TO KIDOLOGY NOW TO CHECK OUT!
SHOP NOW >
m girl
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