Elishia Williams
• Research Methodologies • Introduction • Current trading conditions • What Nissan are in the UK? • Finding from market research • New Strategies for the UK Market • Justification of strategy • Conclusion
Youtube blogs/reviews
Employee Survey
Research Methodologies Nissan’s website
Consumer reviews
Motoring Blogs
• NISSAN MOTOR CO LTD. manufactures and markets automobiles, light trucks, and its related parts. • Founded in Japan 1933, originally created automobiles under the name Datsun. • Nissan Motor also provides financing services and produces industrial motor vehicles such as towing tractors and forklifts. •
The Company has overseas production bases in the US, the UK, and Mexico.
There are many current trading conditions in the UK that may cause struggles for the retailer. Environmental Tsunami in March 2011 brought manufacturing of cars to a stand still . This may have been the deciding factor in purchasing Sales were not much affected globally , if it were to re-occur may be more devastating for the company. Economical Current economical conditions in the UK car sales in the country reduced significantly due to the lack of faith in the economy. Social Conditions Perception of the retailer, may vary due to social factors such as the internet.
Nissan’s CEO was quoted as saying ‘that is where we are focusing, social media is the way forward to generate interest. So we are now here’
Nissan believe there target audience is • Male • 18-34 years old • Professional • Attention seekers Richard Davies- Nissan Westway Wolverhampton:
‘My experience working here over 7 years, I would say the target market is aged between 22- 56 year old men.’ ‘Not sure about attention seekers but they do enjoy fast sporting cars as that is what is sold most in this show room’ ‘Customer’s come to Nissan often as it is common knowledge we build highly reliable cars’
Ask their consumer how they could improve through the Social media outlets they have created.
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Popular motoring bloggers to review Nissan trial days, or ‘Experience days’ through their youtube channels’ Approach magazines such as GQ, and GQ online that are aimed towards the target audience, to review vehicles and experience days. •
Contact potential consumers who have signed up to newsletters or previous customers about experience days.
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Currently endorsement with Usain Bolt can do used to promote the experience.
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Youtuber bloggers viewers trust them and their opinion
Gets the target audiences attention, even if they don’t purchase experience day.
Taking part in the experience gives the consumer an emotional attachment to the product and the retailer. •
Relatively a cost free way to promote products such as sport cars in comparison to television advertising campaigns.
Reputation to uphold but is passionate about creating new marketing opportunities.
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They have been secure during current UK trading conditions.
Believe that the use of social media will bring the company forward with society. •
By using social medias, bloggers, experience days, endorsements can potential get the target audience interested in purchasing.
Thank you for listening. Any Questions?