Framing / Portfolio by Jing Chen

Framing M FA GRA P HI C D E S I GN P O RT FO LI O

E LI TA JI N GFA N G C HE N

Contents

E l i ta J i n g fang Chen

M FA Port folio

Framing Sustanability / Little Ones Mixed Powder Paint

Framing Diversity / Rebranding Revlon

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Framing Desperation / Danny Boyle Film Festival

Framing Vision / The Future of Eyewear

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Framing Harmony / Double Delight Tea Cups

Framing The Fog / The Inner Sunset Neighborhood

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Framing Memories / Type Poster

Framing Differences / Thesis: Warm Milk Cold milk

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Fram i ng / C on te n ts

PROJECT / Po rtfo l i o P h o to S h o o ti n g COURSE / M FA G rad u ate Po rtfo l i o INSTRUCTOR / M ary S co tt / P h i l Hamlett C AT E G O R Y / P ri n t / P h o to g raph y EQUIPMENT / Can o n 5 D M ark I I

Framing F R A M E O F R E F E R E N C E A structure of concepts, values, customs and views, by means of which an individual or group perceives or evaluates data, communicates ideas, and regulates behavior. M Y WO R K I S A B O U T F R A M I N G I’m using graphic design to create a frame of reference. In many areas of my work, I expose frames of reference that are different from the norm, which can expose new cultural ideas to those viewing them. From analyzing startup culture to looking at cross-cultural relationships, my work aims to share new ideas that may lead to a widening of the viewer’s frame of reference. In other areas of my work, I show my own personal frame of reference in how I visualize some of my projects, such as when working with experimental type to describe how a piece of music feels or showing a state of mind.

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Fram i ng / Forewo rd

01 PROJECT / L i ttle O n es M i xed Pow d er Pai n t COURSE / Pac k ag i n g Des i g n 2 INSTRUCTOR / T h o m as M c Nu l ty C AT E G O R Y / Pac k ag i n g / P ri n t / I d en ti ty T Y P E FA C E S / G o th am R o u n d ed / A rc h erP ro

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Sustainability O BJ E CT I V E Extend Sherwin-Williams existing line of ecofriendly paints to make them child-friendly. Include a line of color collections tailored to children of different age groups, and also develop a series of applicators that children can use to help out in the process of painting their environment. S O LU T I O N S For this project, I was able to combine “green” product attributes with design color and style recommendations for children’s environments. The solution was designed not just for personal homes but also nurseries, preschools, activity centers and pediatrician’s offices. I also created a line of applicators that are designed for kids to use so that they can contribute to the design of their environment. The packaging consists of a new type of container that is childproof in its form: only adult hands can twist to open the container and access the product inside. Made from 100% recycled materials, the packaging was designed to be reused within the home once the painting is complete.

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Fram i ng Sustai nab i l i ty / Lit t le O n e s Mixe d Powde r Pa in t

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Fram i ng Sustai nab i l i ty / Lit t le O n e s Mixe d Powde r Pa in t

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Fram i ng Sustai nab i l i ty / Lit t le O n e s Mixe d Powde r Pa in t

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Fram i ng Sustai nab i l i ty / Lit t le O n e s Mixe d Powde r Pa in t

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Fram i ng Sustai nab i l i ty / Lit t le O n e s Mixe d Powde r Pa in t

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Fram i ng Sustai nab i l i ty / Lit t le O n e s Mixe d Powde r Pa in t

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Fram i ng Sustai nab i l i ty / Lit t le O n e s Mixe d Powde r Pa in t

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SW-116 Seaworthy

little ones By Sherwin Williams

SW-114 Banana

little ones By Sherwin Williams

SW-115 Zesty Apple

little ones By Sherwin Williams

SW-113 Apricotta

little ones By Sherwin Williams

SW-111 Bungalow Beige

little ones By Sherwin Williams

SW-112 Avenue Tan

little ones By Sherwin Williams

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Fram i ng Sustai nab i l i ty / Lit t le O n e s Mixe d Powde r Pa in t

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02 PROJECT / R evlo n R ebran d i n g COURSE / Natu re o f I d en ti ty INSTRUCTOR / Hu n ter W i mmer C AT E G O R Y / B ran d i n g / P ri n t / I d en ti ty T Y P E FA C E S / B el levu e / Aven i r Nex t

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Diversity O BJE CT I VE Take Revlon—a foundational beauty brand with over 80 years of legacy —and extend it into the future for a younger, always connected and diverse audience. S O LU T I O N S I started this project by coming up with a new tagline which I feel reflects the new target customers for the brand extension: Exploring the Beauty and Excitement of Diversity. For these customers, the Revlon brand centers around the diversity that the world offers and the beauty that can be found within it. In the new world of Revlon, women can begin to see themselves as women of the world, one filled with adventure and different ways of looking at beauty. In addition to defining a new logo, I also looked at how Revlon’s brand could extend into areas such as education and travel, as well as begin to offer additional merchandise in the areas of clothing, home decor and world groceries.

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Fram i ng D i ve rsi ty / Rev lon Re bran din g

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Fram i ng D i ve rsi ty / Rev lon Re bran din g

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Fram i ng D i ve rsi ty / Rev lon Re bran din g

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Fram i ng D i ve rsi ty / Rev lon Re bran din g

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Fram i ng D i ve rsi ty / Rev lon Re bran din g

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Fram i ng D i ve rsi ty / Rev lon Re bran din g

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Fram i ng D i ve rsi ty / Rev lon Re bran din g

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Fram i ng D i ve rsi ty / Rev lon Re bran din g

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03 PROJECT / Dan n y B oy le Fi l m Festi val COURSE / I n teg rated Co m m u n i cati o n s INSTRUCTOR / Ch ri sto ph er M o rl an C AT E G O R Y / Web / P ri n t / I d en ti ty T Y P E FA C E S / R o ad k i l l / Trad e G o th i c Nex t

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Desperation O B J E C T I V E To organize and design the materials for a multi-day film festival featuring a popular director, where five of the director’s films will be screened. Each of the films must share a common thread, and this thread will be used as the inspiration for the design of the festival itself. S O L U T I O N S I selected Danny Boyle as the filmmaker to highlight for this project. I am intrigued by the way his lead characters take you along for the ride, pushing forward with excitement and energy and dreams—until, of course, the price for those choices must be paid. As a criteria to select the films to screen for the festival I came up with the follzowing thread: “Fast-paced, exciting and risky adventures turn desperate for urban young adults. Through surreal dreams and nightmares, thrills turn sour, and in the end, a high price must be paid to overcome bad choices that were made.” To reflect the right feel of Boyle’s work, I shot my own photography in a unique style, and developed a visual system to highlight the film festival via print, web and motion graphics.

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