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Caremark’s franchising opportunity explained
Now let’s get down to business
Caremark’s franchising opportunity explained
In both human and financial terms, the rewards that come from a Caremark franchise can be overwhelming. With its trusted brand name and potential to generate multiple income streams, this proven business model has transformed the lives of successful franchisees.
A franchise package costs £35,000 plus VAT, added to which you’ll need approximately £70,000 to cover staff salaries, office rent, utilities and so on. That’s a total investment of about £115,000. Banks are prepared to lend 70% of that, which means that franchisees need to contribute at least £35,000 of their own money.
Securing enough funding usually isn’t difficult, as Caremark has strong working partnerships with leading high street banks such as Lloyds, HSBC and NatWest.
Once the business is established, Caremark estimates that you could achieve operating profits of between 10% and 15%. It anticipates that franchisees should hit their break-even point by the end of their first year of trading.
First steps
Caremark’s goal is to get your business up and running in the most straightforward, efficient way possible. You can make the first move via www.caremarkfranchises.com or by speaking to a member of the team on
01903 266392.
The next step is a face-to-face meeting at Caremark’s head office in West Sussex. For more advice, you can then meet with existing franchisees, after which you’ll draw up a business plan that suits your local area and circumstances.
If a bank loan is necessary, Caremark will help you to secure one. As soon as that has been approved, you’ll be ready to begin in earnest.
What you’ll get
When you sign up as a franchise partner, you’ll receive expert training designed to give you the confidence to run your own business.
With licensing rights to your own exclusive territory, revenue streams from a variety of services and the
confidence that comes from trading in a growing marketplace, your earnings potential is directly linked to the effort you’re prepared to put in.
The Caremark brand, which is synonymous with quality and excellence, will strengthen your appeal further and give you the purchasing power of a national organisation. With its network of more than 120 offices, the company can negotiate much lower prices than a small, independent operator.
Before launching your franchise, you’ll learn the business from top to bottom in a ten-day residential training programme. Using Caremark’s training manual, you’ll be able to eliminate errors and ensure the smooth running of your start-up, taking the guesswork out of any unexpected situation that arises.
There’ll be regular updates and workshops too, plus one-to-one training in Caremark’s specialised software.
Other benefits include:
• A solid, ongoing franchisee support programme; • A unique e-learning model for your homecare staff; • Independent business planning advice; • A full stationary package; • Email, hosting and bespoke pages on
Caremark’s corporate website; • Marketing materials; • Branded uniforms; • Membership of a recognised professional body; • Signage allowance; • A branded car lease for the first year; and • A PR launch.
Your clients
As well as senior citizens, your clients will include people with disabilities and/ or learning difficulties, those who need respite care and anyone else requiring help and support.
Homecare agencies are often commissioned to provide care to clients who are funded by local authorities. At the same time, more people are paying privately for care, and the demand for more complex and professional levels of care is growing.
A top player
Caremark is proud to be a member of the British Franchise Association, the voice of ethical franchising in the UK. To be accredited with the bfa, companies need to prove that their franchises are reliable and trustworthy.
Judging by the comments of Caremark franchisees, that trust is well placed. Sue Hills, for instance, who owns the Mid-Sussex and Crawley franchise, regards Caremark as “a top player” that “delivers good-quality care with consistent growth”.
Martin Steyn, of Tunbridge Wells, Tonbridge and Malling, credits the company with giving him a better quality of life. “I’ve really enjoyed employing people from my own community and being my own man,” he says.
Former wine importer Duncan Smith, of Kirklees, echoes this. “Don’t worry so much about where your first customer is going to come from,” he adds. “If you firmly believe that what you are doing is right and put in the required amount of effort, the rest will follow.”
Simply the best
Robert Johnstone is relishing his work with the Cambridge and South Cambridgeshire franchise, which was awarded its CQC registration in 2018. He and his wife Tracey are now eager to build a profitable business and a legacy for their future.
After much research, he concluded that Caremark’s support for franchisees, coupled with its standing in the care industry, set it apart from other franchise providers.
“I stand by my decision that Caremark is the best out there and would say that to anyone considering the opportunity,” says Robert, whose previous career was in retail.
“My advice for those considering investing in a Caremark franchise would be to do your research and formulate a detailed and comprehensive business plan – and then stick to it!
“You’ll never know what awaits you until you actually go ahead and give it a go, but for the most part, it’s the best thing I ever did.”
Be your own boss in a thriving sector
Invest in a Caremark care at home franchise
Robert Johnstone, Franchisee, Caremark (Cambridge & South Cambridgeshire)
