CPA EPIC
www.mytraffictsunami.com
Legal Notice: This ebook is copyright protected. This is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part or the content within this ebook without the consent of the author or copyright owner. Legal action will be pursued if this is breached.
Disclaimer Notice: Please note the information contained within this document is for educational purposes only. Every attempt has been made to provide accurate, up to date and reliable complete information no warranties of any kind are expressed or implied. Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice. By reading any document, the reader agrees that under no circumstances are we responsible for any losses, direct or indirect, which are incurred as a result of use of the information contained within this document, including – but not limited to errors, omissions, or inaccuracies.
www.mytraffictsunami.com
Table of Contents Introduction to CPA Epic……Page. 4 The Keys to Being Successful Online What is the Method? How Much Can I Expect to Make? Why Did I Choose this Method?
CPA How To…..Page. 10 How to Find Networks How to Join a Network Recommended Networks
The Method……..Page. 12 The Mechanics – Step-by-Step Instructions The Ads Going a Step Further
www.mytraffictsunami.com
Intro to CPA Epic The 2 Internet Marketing “Secrets” These aren’t actually “secrets” and frankly they are quite simple. Remember, just because they are simple or “common sense” doesn’t mean they aren’t important and worth your time to learn. If you understand these concepts and use them in your marketing, you’ll not only be more successful, but you will save time that other people waste on methods that don’t get them any results. I teach this to all my friends, trainees, subscribers, anyone I come in contact with because the “gurus” in the “earning money online” discussion have over thought and complicated things so much that I feel like “complicated” isn’t a strong enough word to describe it. (Why would they make things harder than they have to be? Either, the more difficult a process seems, the harder you think it is to do, and the more you will pay someone to train you how to do it. Or they don’t actually know what they are doing.) Now that you understand the importance of what I’m going to teach you, let’s get started.
The 2 Keys to Being Successful Online First, earning an income online takes two steps: Having an Offer Directing targeted traffic (visitors) to the Offer Those are your steps! Don’t let someone over think for you and tell you it’s complicated. Second, the fastest way to succeed is to use a step-by-step system that has been proven to yield results. Remember these two “secrets” throughout this course and when you’re reading anything else about Internet Marketing. This is your foundation, the very basics. Now, let’s move on to our method.
www.mytraffictsunami.com
What is the Method? As I do with every article, guide and course that I create I am going to give you a brief description of the method. Why do I do this? I don’t want you to spend your time reading this entire eBook only to realize that this particular method isn’t going to work for you. Instead, I’m explaining it to you ahead of time and if it sounds like something you want to do you can continue reading, no time wasted. My goal, as always is to help you earn the income you want through marketing as effectively as possible.
Summary: Use the Classifieds (Or any other types of newspapers or publications) to promote Email Capture CPA offers (or other CPA offers, or offers outside of CPA – in these examples we will be talking about free Email Capture CPA offers.) Step 1 – Find the CPA offer you want to promote. Step 2 – Set up a domain to redirect to your CPA affiliate link. Step 3 – Create and purchase an ad in your publication of choice.
Estimated Time Required: About 1-2 hours. When will I start earning: As soon as the ad is published (about 1 week.) Your income will continue while the classified is in distribution.
How Much Can You Expect to Make? Say you choose a “Win a Free iPad” Email Capture offer from your CPA network and it pays you $1.80 per email captured. You purchase a simple and easy to remember domain like FreeiPad4U.com and redirect it to the CPA offer you’ve chosen. These are very simple steps to follow. Now you visit a coffee shop and get a few newspapers or classifieds. (Note: Many of these can also be found online if you would prefer not to go in person.) You check the costs and statistics for one of these and learn that it would cost you $29 to run a front page ad for 1 week, and this paper has a circulation of 49,000 people.
www.mytraffictsunami.com
That’s a fairly low investment, and the paper has a large audience, so you choose to run your ad in this paper. The ad you create says “100’s Have Won a Free iPad! Claim Yours Now! Visit Our Website Below! Limited Supplies, Hurry!” Day 1: Let’s say this was your best day. 150 emails earns you $270. Days 2 – 7: Let’s say on each of these days you get about 50 emails, you earned $540 in these 6 days. Total Income: $810 - $29 investment = $781 Profit That’s a very good income for a one week campaign! This can also be done in more than one paper, and in more than one city.
Why did I choose this method? Something many people don’t consider is that each person is different, and a technique or system that worked for one person may not work for another. Everyone has different amounts of time or money to invest, or different expectations, etc. What I have found is that each person either has a lot of money and very little time to invest, or a lot of time and very little money to invest. The method that works for the first person will probably be very different than what will work for the second person. This method is one of the best systems available for a few reasons: It doesn’t require a lot of time or money investment. It also has a fantastic return on investment (ROI.) Use the system, and it will provide a good revenue stream. You are promoting the offer offline. CPA advertising is all over the internet right now whether it’s banners on websites, CPV, CPC, etc. they are everywhere you look online. If you’ve been online any time recently you have seen the “Win a Free iPhone” or “Get a Free $250 Gift Card” offers everywhere you look. In the offline world, almost no one is doing this. Even if they were, there are so many cities and papers that competition isn’t a big worry. Everyone likes free stuff. Offer someone a free iPad (or anything else) and you’ll get many emails. If you like the potential for this method, let’s move on to the instructions.
www.mytraffictsunami.com
CPA How-To How to Find Networks Let’s talk for a moment about CPA networks. If you’re already comfortable with CPA you can skip ahead to the next section. A CPA (Cost Per Action) network pays you every time someone completes an action. The action might be submitting their email and zip code, signing up for a free trial offer, or many other things. The owner of the service or product makes a deal with the CPA network, for every “action” you send them you earn a commission and the CPA network gets a portion as well.
How to Join Any CPA Network To be a part of a network, you need to apply and be accepted. There is plenty of good information available on how to do this so I won’t go in depth. Here are a few links where you can find tons of information on this topic: http://www.warriorforum.com/ad-networks-cpm-cpl-display-sem/574620-how-get-acceptedcpa-networks.html http://www.warriorforum.com/ad-networks-cpm-cpl-display-sem/168377-how-get-into-everycpa-network-without-website.html http://www.warriorforum.com/ad-networks-cpm-cpl-display-sem/359407-ultimate-cpa-networkacceptance-report-everything-you-need-know-about-cpa-acceptance.html
Remember: Most networks want details about you because they don’t want to accept just anyone, and they want to make sure you will send good leads to their merchants. Try not to sound like you have never done this before. Calling the network is a great idea, if you call the network you’ll be accepted 98% of the time.
www.mytraffictsunami.com
Recommended Networks You can do a simple Google search to find more, but these are the networks I have used and recommend: PeerFly (Very good email capture offers.) NeverBlue (Very good email capture offers.) MaxBounty (Very good email capture offers.) Convert2Media CommissionJunction ClickBooth ShareaSale MarketHealth (This is good for free trial offers related to health.)
You will learn that each network usually specializes in a certain type of offers, and some have offers that no other network will have. I suggest joining about 5 networks when you are first starting out so you have many different offers to choose from. The Mechanics – Step-by-Step Instructions Now it’s time we dive into the steps of the method. Personally, I believe in using a system or method that has been proven to work. (Remember the second key to being successful online?) Follow the steps below, even print this guide out for reference if you would like. (Note: You may accidently choose a bad offer, a bad paper or ad, or run the ad during a bad time of the year, etc. and not see many leads. If this happens to you simply learn from your mistake, and try again.) Preparation – Sign Up for CPA Networks As we discussed earlier, you must be involved in a CPA network in order to promote an offer. Make sure that you are signed up for a network before moving on.
www.mytraffictsunami.com
When choosing an offer here are some things to consider: EPC (Earnings Per Click) and Payout. EPC represents conversion, you want to choose an offer with high EPC and a high Payout per conversion for the best results. Good landing page. Look at the offer’s landing page and make sure it looks good, people won’t want to take advantage of the offer if the landing page doesn’t look good. Mass market – know who your market is. Since we will be putting ads in classified seen by thousands of people, you’ll want to have an offer that appeals to the general audience since so many different people will be seeing your ad. Offers like a free iPad, iPhone, free gift card to a popular store, etc. work well because everyone wants these and you aren’t excluding anyone with these offers. For example, if you advertised a free designer purse, you would likely only get leads from women who are into fashion. This greatly reduces the number of leads you will get, and your income. This is also why I recommend free offers, because everyone wants and can afford free. Barriers to Conversion. We want to make sure that there are as few “barriers” as possible, which is why we will be using email captures. All the person needs to do is enter their email in order for you to get paid. They are less likely to sign up if they need to enter a lot of personal information. You are always considering payout per conversion versus the conversion rate. You want both of these to be as high as possible. Look for offers where you are paid after the first page submission, this will increase your earnings per click.
Now you will need to go to your networks and choose a few offers that meet the criteria, then compare these and choose one to start with. You can always use a different offer for future ads. Some offers that would work well:
www.mytraffictsunami.com
The first 3 offers are from PeerFly and have good earnings per click as well as a high payout. The iPad 3’s $0.30 EPC is very good, and I personally think I may run this offer next. Step 2 – Set Up Your Domain You don’t have to be a tech expert for this step, it’s actually quite simple. To buy your domain, I usually use GoDaddy.com. There is a promotion available here for about $7 .com domains: http://livecodes.blogspot.com/. (Note: You can get a .info domain for a lower cost, but you may get less leads since people are most comfortable and trusting with .com domains.)
Once you have purchased your domain, you will need to redirect it to the URL for the affiliate offer you are promoting. Here is a guide that explains how to do that with a GoDaddy domain: http://support.godaddy.com/help/article/422/forwarding-or-maskingyour-domain-name. If you are not using GoDaddy, you can simply do a Google search on how to do this with the domain provider you have chosen. (Note: I find the support with GoDaddy to be very helpful. If you are having problems give them a call and they will gladly help you set this up.
Step 3 – Choose Your Classifieds or Newspapers There are two different options for doing this: The Coffee Shop Method – This one is offline, and simply involves going to coffee shops,
www.mytraffictsunami.com
supermarkets or anywhere where classifieds and newspapers are. Then get a few copies of different papers, even try this in a few different areas or towns if you’d like. The Online Method – To do this online you use your favorite search engine and search for classifieds. Some search terms to try are Miami Classifieds, advertise in classifieds, Miami classified advertisement, etc. (Make sure you use your city or the city where you want to advertise in place of Miami.)
Once you’ve found some classifieds, there are a few things to remember. Obviously, they need to offer advertising, choose a paper with a high circulation number, make sure that the cost to advertise is fairly low (especially for your first time), look at the ads that are already in the classified (if there are other ads for free offers there is a good chance you will get many leads).
Step 4 – Create & Publish Your Advertisement The final step in this process is to create your ad and publish it. Once you find a good source, simply follow their instructions to submit your ad and make your payment. As far as creating the ad, see the tips below. Those are your four steps to start earning with this system. Follow the instructions exactly, or learn from your experience and improve upon them, either way you will do very well with this method.
The Ads Each newspaper or classified is different and has different rules and requirements for their ads. Some don’t allow images, some do. Some only allow short (20 word) ads and some allow longer (50 word) ads. Some publications only allow certain types of content and some have certain images or content they don’t allow. Make sure you check the guidelines for that specific publication when creating your ad. Here are the guidelines for one classified: “$23. Price is for 20 words. Additional words are .50 each. Borders are $6.00.” This means that they don’t allow images, only text. Be sure to follow your particular publication’s rules when crafting your ad.
www.mytraffictsunami.com
To Create an Effective Text Ad Make it short and sweet. With text ads, you usually don’t have many words to work with, you are simply trying to get your point across without any extras. Tell people what you are offering (like a free iPad.) Then give them social proof (100’s have already gotten theirs.) Lastly, tell them it is easy and explain what to do (visit the website and enter your email.) Very simple to create. If you’d like, you can use capitalized words or underline something or make it bold, etc. in order to capture the reader’s attention (if your publication allows this). Make the offer easy to take advantage of. Keep your domain name short and easy to remember so they can quickly get online to enter their email.
To Create an Effective Image Ad Make it Ugly. Not in every case (it depends on your offer) but sometimes having an ad that isn’t the prettiest grabs the reader’s attention. Ugly banners do this well. (Note: Attractive banners also do very well.) Whatever you choose to do, make sure it will grab your reader’s attention. You can use an attractive image, large text, the word “FREE” in large letters, etc. in order to catch their attention. Don’t Overwhelm Them. Make your ad simple just like you would with a text ad, don’t make it cluttered. Choose Fonts Carefully. Avoid curvy fonts like Times New Roman and opt for fonts like Arial or Helvetica. These convert better and are easier to read. (Note: Impact is one of my favorite fonts to use for headings.) Mimic Banners that Catch Your Attention. If you look online you can see banners people have made that do a good job at grabbing your attention. The products behind product banners you find on internet marketing blogs usually aren’t very good, but the banners are put together well and usually get a high click through rate. Look at some of those and use them as examples when creating your ad.
To create the ads you can use something like PhotoShop or free programs like Gimp to make your ad. If you would rather have a designer create it, I recommend using this link: www.fiverr.com Or www.canva.com
www.mytraffictsunami.com
Going a Step Further Remember the first key to being successful online? Having an offer and directing traffic to it. We covered our source of traffic (classifieds) and about our offers that work well for this (free email submissions). Are you only able to use free email CPA offers? Or even only CPA offers? Of course not! You can use any offer you like. Feel free to try new things, test your ideas and figure out what works well for you. Let me give you an example, weight loss is an incredibly large market right now. You could offer a free guide or eBook on weight loss in exchange for someone opting into your email list. This will allow you to build a following and then you are able to promote any quality (must be high quality) products you know about to your email list. Or, say someone signs up for a free trial offer (that pays you $30) and you enter them into a drawing where 1/100 people win an iPad mini. If 100 people sign up, that earns you $3,000. An iPad mini costs about $400, and you still have the lead’s emails for future advertising.
The point I’m making is that this is a mindset, a way of thinking. Always think of it as traffic + offer. Think outside the box and I’m sure you will do very well for yourself. To Infinity and Beyond
www.mytraffictsunami.com
Thank you for taking time out of your day to read this guide. It is my hope that you take these instructions, and use them to earn yourself an income. If you do not take action on these steps, I hope this has at least opened your mind to the possibilities that are available to you. So, where do you go from here? First, if you liked this system and think it’s for you then get started. Implement the training and use it to earn your income online.
Your CPA Friend!
Glenn Thomas
www.mytraffictsunami.com