Perpetual List Building Money Machine Glenn Thomas
www.solosupreme.com
Welcome This course can be absolutely life changing for you! Imagine having 1500 new subscribers sitting on your Aweber account in the next 30 days...
I’m going to expose my underground strategy how I generated 1,571 hot subscribers in only 28 days for free using 1 secret website... Hope you’ll enjoy it :) Glenn Thomas
Secret Method You’re about to get absolutely blow away how simple this method is. And also how quality subscribers you’ll get. We’re going to use one of the most popular internet marketing sites in the world: www.warriorforum.com In order to build a 1,500 list in the next 30 days. I’m going to explain for you in detail what steps are required. Warrior Forum is one of the oldest IM forums online with 200k+ members and just a ton of traffic. What you may not know is that Warrior Forum has a WSO section (Warrior Special Offers) where people can list their products for sell. The requirement in this section is that you give a special deal for Warriors (mostly lower price) that is not available anywhere else. It’s the exclusivity factor. WSO section is EXTREMELY popular. It’s just filled up with RAPID BUYERS.
And it’s where we’re going to build our massive list :) As you can see there are currently 6029 people actively viewing WSO section. It’s just ridiculous! Now, here is the trick. We’re not going to post a PAID product there. We’re going to post a FREE WSO offering some free gift in exchange for an opt in. I can’t stress enough how powerful this method it (if executed right). There is 1 thing you may not be aware of. In order to post a WSO you’ll need to pay a $40 fee. www.solosupreme.com
“Hey, but it supposed to be a free system! You’re liar, a#$#$42!££#E@#” Ok, ok I get you :) I’m going to reveal to you 1 extra page that makes my investment back from each WSO (and even how I make $$$ and build list at the same time!). Here’s my 5-Step Instant List-Getting Formula: 1. 2. 3. 4. 5.
Create your own free gift Create squeeze page & download page Set up OTO Create WSO Test & tweak
1. Create your own free gift WSO section requires that your product is unique. It means no PLR, no copy and paste. You actually need to create it. Need some ideas? Go to: http://www.warriorforum.com/warrior-special-offers-forum/ And look for [FREE WSO], [FREE], [FREE TODAY] threads. Here’re couple of evergreen, popular topics where you can get the most subscribers: - traffic generation strategies - make money methods - seo, link building - graphic packs - wordpress plugins - case studies - interviews - trends (now Kindle, Fiverr, Pinterest) Here’s my question - in which field do you have the most experience in? What do you know most about? It will be your first WSO topic.
I did WSO’s about every possible topic, even some I had no clue about. All I did is went to all-mighty Google and do some simple research. Or If I got some products about it, read it through, take notes, and create a report from it. Become a reporter if you’re not an expert just yet, people will appreciate a condense information in a short report. It took me less than 30 minutes to come up with this report: http://www.warriorforum.com/warrior-special-offers-forum/708807-free-todayethically-hijack-most-targeted-traffic-online-without-paying-dime.html#1 This WSO got me INSANE results... (more in a video case study). All I did is I rewrited 1 method I read in couple of courses and made it very simple, step-by-step format. No fluff, no BS. It’s maybe 4,5 pages long, but who cares? This method works and I got many thank you emails. If I were just starting out in internet marketing niche, I would just do a research about some popular topic that is right now in WSO section. Sneaky tip - Go to http://warriorplus.com/wso/alert/ and look at the most popular keywords section. Now just do your gift about one of these topics and
you won’t get wrong! Do an offline method how to use facebook to promote offline businesses and give away PLR (Private Label Rights), and you got a jackpot! :D How to create your free report? Simple. Use Microsoft Word (or Pages if on Mac). Save it as a PDF file using http://beta.freepdfconvert.com/ or if on Mac just go to File>Print and click PDF>Save as PDF. That would be it! Let’s rock on and move to the step number 2.
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2. Create squeeze page & download page First you’d need to have a domain name, hosting account and an autoresponder service to host your pages. For autoresponder I would recommend Aweber. It’s just $1 trial for 30 days, then $19/month. Most top internet marketers use it. You can create your account here. If you don’t have a hosting account, go with Hostgator. Buy a domain name related to internet market/make money, for example rapidsimplemoney.com or related. Squeeze page is basically a page where you will capture people’s email addresses. After someone opt ins he gets automatically redirected to the download page.
Free WSO
Squeeze Page
Download Page
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You can create a squeeze page yourself or hire a graphic designer to do squeeze page for you. Fortunately there are
many free resources online to get it done 100% free. This is a free online squeeze page creator: http://www.simplesqueezepagegenerator.com/ It’s super simple to use and no technical skills are required. It’s just drag-anddrop editor with no additional software required. Also you can use the squeeze page that I included in this product under a 1 - Squeeze Page folder. (you can use it freely :)
Inside this package I also included a short video training how to integrate Aweber to this squeeze page, change squeeze page headline and change thank you page download link. Just follow the steps and you’ll be all set up in 10 minutes tops! We’ll also need to set up our thank you page where the person can download his free gift. You’ll need to upload your gift somewhere on the server and put the link on the thank you page. Full explanation is in my video training. I recorded a video explaining step-bystep how to set up your thank you page. If you can’t play the video try to open it with VLC Player. Now go to 1 - Squeeze Page Set Up folder and watch my video how to set up your own squeeze page.
3. Set up OTO You may ask: “Lucas, What the heck is this OTO???” Well, it is the magic bullet. It is the amazing discovery I made couple of months before. OTO stands for One Time Offer. It means it is an offer that is available for extremely limited time (mostly just one time). Because of an immense scarcity factor, OTO offers can do really well in terms of conversions. Especially if they are done right. Let me show you some metrics. 1 WSO fee - $40 100 subscribers 5 OTO sales - $9*5=$45 $45-$40=$5 profit Basically, it will always cost you $40 to post a WSO. It’s constant. Amount of subscribers depends mostly on your free gift and your WSO copy. Number of OTO sales depend on your conversions. You can expect to get 3-6% OTO conversion with a good offer. In this case 5 OTO sales at the price of $9
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equals $45. $45 minus $40 WSO fee equals $5 pure profit and 100 fresh new subscribers for free! Sounds cool? So how can you get to these metrics? Mostly by testing, tweaking and optimizing. The key things you should look at after launching each new free WSO is number of subscribers you got from it and your OTO conversion rate. If you can break even - you have a perpetual list building machine! Congrats! Now, OTO offer doesn’t have to be your own unique product. If you don’t have any own IM related products, you can use a PLR. Here’s my current OTO: http://graphicsmystic.com/newfunnel/quickly2.html As you can see that I put a 95% special discount just for warriors and a timer that indicated it’s a one time offer that will expire very soon. I also added a video thats start automatically. All these small things help in improving my conversions. You don’t have to use all of them. Use one and test out if it works for you or not. It converts around 3% for $1 trial for 7 days, then $19.99/month.
As you can see from my split testing results $1 trial converted much better than a $9 trial. Because it’s a recurring product it’s much harder to convert than a regular one time deal, yet the income potential is much greater. It means that for every 100 leads I generate from WSO I get 3 trial sales to my membership site.
1 WSO fee - $40 60 subscribers (my average) 2 OTO sales - $1*2 = $2 $2-$40 = -$38 profit
Oh no!!! I just lost money! :oo Ahha, not really :) Let’s look more in detail what is my 67 days value of each $1 trial customer. From my statistics 20% that take a $1 trial cancel before 7 days (so they won’t get billed $19.99). Also only 6 out of 10 people will pay for the month 2. 4 out of 10 people will pay for the month 3. 10*$1+8*$20+6*$20+4*$20 = $370 That means that my average customer value is: $370/10 = $37 That’s how much I can spend to acquire a customer to break even. It also means that each OTO sale is not valued $1, but $37 for me. BIG difference! So let’s go again into fancy smanshy math ;) 1 WSO fee - $40 60 subscribers (my average) 2 OTO sales - $37*2 = $74 $74-$40 = $34 profit But that’s not all. I also have an OTO to my OTO offering PLR rights to my graphic packs. I’m selling this OTO for $27 (you can see it here - don’t share with anyone http://graphicsmystic.com/newfunnel/plr-1u.html) My OTO doesn’t convert that great. Still in average 11% of my customers take me on this offer. What does it mean? It means that 11 trial sales will convert into 1 $27 OTO sales. What’s the average customer value for this? $27*11% = $2.97 What it means is that in average I make around $3 extra per customer. Let’s update our mighty statistics now: 1 WSO fee - $40 60 subscribers (my average) 2 OTO sales - $37*2 = $74 2 OTO OTO sales - $3*2 = $6 www.solosupreme.com
$80-$40 = $40 profit KA-CHING! :D So now not only do I build a list without spending a dime, I also build a customer list and make some nice profit. The only problem with this model is that I have to wait 67 days to get to this profit. It’s not instant cashflow and if I would not have enough funds, I would have to wait. So let’s look what kind of numbers can I expect after 7 day $1 trial, $20 first month, and $20 second month payments: 10*$1+8*$20+6*$20 = $290 That means that my average customer value is: $290/10 = $29 1 WSO fee - $40 60 subscribers (my average) 2 OTO sales - $29*2 = $58 2 OTO OTO sales - $3*2 = $6 $64-$40 = $24 profit I still make profit! Let’s take it a step further. What would be my cashflow after 7 days of posting my free WSO? 10*$1+8*$20 = $170 That means that my average customer value is: $170/10 = $17 1 WSO fee - $40 60 subscribers (my average) 2 OTO sales - $17*2 = $34 2 OTO OTO sales - $3*2 = $6 $40-$40 = $0 profit <<<< BREAK EVEN!
I break even! That’s the numbers you want to see with your WSO’s. Most probably you would start out with one time payment products, not recurring, as they are easier to set up. Yet you can see now why so many people preach about membership sites. In my case all I have to worry about is to hit at least 60 subscribers per WSO. If I get less my numbers go down. Let’s say I generate only 30 subscribers: 1 WSO fee - $40 30 subscribers 1 OTO sales - $17*1 = $17 1 OTO OTO sales - $3*1 = $3 $20-$40 = -$20 profit As you can see if my WSO thread is not converting into leads I may end up actually paying for leads. Never do that! :) Paying for leads is crazy! You want to build your list for free and scale it up exponentially with paid traffic. That’s the true secret of every big-shot guru. Now, in my case I’m ok waiting 37 days for getting my money back, so let’s move back into 2 month stats: 1 WSO fee - $40 60 subscribers (my average) 2 OTO sales - $29*2 = $58 2 OTO OTO sales - $3*2 = $6 $64-$40 = $24 profit Here’s my question. How many leads do I need to generate in MINIMUM to break even? What is my actual lead value? $64/60 = $1.07 That’s how much I can pay for each acquired new lead to break even in 37 days. For 67 days it would be $1.34 and so on. Knowing your lead value is one of the most important metrics in your only business. I know I geeked out a bit in this section but it’s important :) In order to calculate minimum lead volume to break even per WSO: 40/1.07 = 38 leads www.solosupreme.com
Here you go. If I can generate 38 leads per free WSO thread (easy), I break even and build my list for no cost. These are my metrics so you have a better understanding how I calculate if a specific traffic source is viable or not. Let’s go back now how you can create a similar funnel. So where can you get an OTO product if you don’t have one? PLR. Simple. The only thing you should be very careful about is that the sales page needs to be really hot. It needs to be an irresistible offer. Also I would look product that has a wide appeal. I would not set up OTO for 1 specific way to promote your business on Craigslist because the market is too small. Focus on big niches: make money methods, traffic generation, SEO, graphics, plugins. I create WSO’s about various small and big niches, that is fine. Yet my OTO appeals to the widest market. Everyone needs graphics. Here’re couple of places where you can get a PLR product from: WSO Section - there is a new PLR coming every single day! http://warriorplus.com/wso/? q=plr&q_author=&orderby=ProductID+DESC&showmax=50&status=Open&q _go=GO Platinum Resell Rights - in my opinion one of the best resell rights membership - great products in IM niche, great sales pages, great videos www.platinumresellrights.com
Resell Rights Weekly - ton of PLR - great deal http://resell-rights-weekly.com/
Here’s how you want to set up your OTO page:
Basically after someone opt ins you’ll redirect them to the OTO page, not to the download page. At the bottom of your OTO page you can have a link saying:
No thank you, I’m not interested in generating xx,xxx of free traffic starting today, please take me to the download page Also your first follow up email should link back to the download page so the person won’t get confused.
Free WSO
Squeeze Page
OTO Page
Download Page
The price for the OTO should be LESS THAN $10. Best $7 or $9 or $1 trial offer like mine. Why? Most WSO are priced at $9, $17, $27 so we want to make OTO a really cheap deal that fits this marketplace. I will go into testing & tweaking in the step number 5. Now go to 2 - How To Set Up OTO folder and follow my video training how to set up your OTO page.
4. Create WSO We are almost done!! The full funnel is ready to rock and all we have to do now is to create our WSO thread. This is a crucial part. As I told you before OTO conversions and average leads per WSO are the most important metrics you should look at. There are couple of tricks I’m going to share with you that will help you to get 2,3 even 5x more views to your threads than other people. You want to go to the Test Forum on Warrior Forum to test out if everything looks good before sending your WSO for approval. http://www.warriorforum.com/test-forum/
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If you’re new to BBCode just copy and paste my WSO template that I used many times for my free WSO’s with great results. All you have to do is change the headline, bullet points and the download link. Unfortunately writing copy is a long topic and I won’t be able to explain you exactly how to do that. If you’re totally new to that here’s what I would do. Go to bestselling products on www.jvzoo.com and www.clickbank.com in the niche of your free gift and swipe headlines and bullet points they use. Now modify them freely so they actually explain your free gift. I also included my personal swipe file of headlines and bullet points to help you in copywriting. It shouldn’t take you longer than 30 minutes to come up with the copy. Just copy and paste headline you like, for example: How To Turn Your xxx Into A Well-Oiled xxx Machine!!! turn into: How To Turn Your Dead Affiliate Sites Into Well-Oiled Money-Getting Machines!!! That could apply if your free gift would talk about monetization methods or traffic generation methods that could be applied for affiliate sites. Now just select 4-6 bullet points from fill-in-the-blanks file and do the same thing. Don’t overcomplicate it, just do it now! Keep it short and to the point. There is no need to write a 10 paragraph sales letter if you’re giving away a free gift. Spend some time on writing 5-10 different variations of your thread title. It needs to really catch attention. Add [FREE WSO] or [FREE TODAY] at the beginning of the title. Also use special signs like ! & $ # @ “” ‘’ and a lot of numbers 3, 6, 99 if applicable. It will increase your click-thru rate. Sneaky tip - I tested plenty of times when to post my WSO to get most of the views. After many tests I came down to 3 best times: 2PM EST, 10PM EST, 2AM EST. This is gold - don’t share with anyone :)
Now watch my video training inside 3 - WSO Set Up folder and create your first WSO thread! What we’re going to do now is add this thread to the actual WSO section. All you have to do is copy the code from the test thread, create a new thread in WSO section: http://www.warriorforum.com/newthread.php?do=newthread&f=17 And paste the BBCode. Click “Submit New Thread” and in about 12h you should receive a private message from admin that your thread is approved with a payment link. Just pay using paypal and in seconds your WSO thread will be live! In minutes you can expect getting leads! After the thread will go to page 3 you can ‘Bump it’. What it means is that you can move it back to the first position for another $40. After 2-3 days you could bump your thread and repeat as many times as you hit enough subscribers to cover your costs. Sometimes it’s a good idea to wait 2-3 weeks after your WSO seem to decline in results and bump again.
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5. Testing & tweaking What metrics would you need to have for a $7 OTO product to break even? 1 WSO fee - $40 60 subscribers (my average) 6 OTO sales - $7*6 = $42 $42-$40 = $2 profit That is 10% conversion rate for the OTO. Here’s what you can do to increase your customer value. First you could add an upsell to your OTO as I did and easily boost $7 into $14 per customer (basically get another related PLR, yet sell it now for $17-$27). You can also add continuity into the $7 offer or the
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upsell offer. Additionally you can monetize new subscribers by offering them affiliate products via an autoresponder sequence. So as you see there are many ways where you could boost the customer value to $20 and where you’d only need 3% conversion rate to break even. 1 WSO fee - $40 60 subscribers (my average) 2 OTO sales - $20*2 = $40 $40-$40 = $0 profit << break even It may be a good idea to do some split testing. For example you may test different OTO products and set it up in Google Content Experiments (it’s a free tool to do split testing). Use Content Experiments from Google to do split testing: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1745147 (they have a great help section, just go through it and everything is explained inside) This will allow you to see clearly your OTO conversion rates and split test different versions. Try to strive for 5% conversion for your OTO and 50 leads per WSO thread. You should also hit at least 200 thread views in first 24 hours and at least 20% should convert into leads (so that’s 40 leads in first 24h). You’ll get more in upcoming days. If you’re getting less than 200 views, the problem is with your thread subject. Change it and try it again. If you get less than 20% conversion to leads, the problem is your WSO copy. In most cases it’s your headline. Try a different one, try different angle and try it again. Sometimes some of my free WSO will be just a fluke, they just won’t work. In that case just move on, create a new gift and try it again. The truth is that you’ll never hit your perfect numbers the first time. In the first week you may need to invest some money and see a little in return. But as you test, tweak and improve conversions you’ll get better and better metrics. Here’s the metrics you need to get to create an unstoppable list-getting monster machine :D
1. 2. 3. 4.
300 thread views in 48h 20% conversion to lead (60 leads per thread) 3% conversion for OTO $20 customer value
This is it. Just hit these numbers and you’re golden. I actually hit 2x of these numbers many times (one of my threads generated 150+ leads). So let’s recap it. ISSUE #1 - Not enough thread views Try a different subject line and bump the thread. If no major improvement move on to the new thread. ISSUE #2 - <20% conversion to lead Test out a different headline in your WSO copy. In most cases the headline is not convincing enough for the person to opt in. If it won’t move to at least 15%, just move on. ISSUE #3 - <3% conversion for OTO That can be a little tricky. Many times changing just a headline can do the trick. You may also need to split test completely different products so see which combination work. You will achieve the best conversion if your free gift is related to your OTO. You may add a video or do a video sales letter in order to improve your conversions. ISSUE #4 - <$20 customer value Split test selling your OTO for $17. Yet the best option is just to add higher priced upsells that you will present once they buy the OTO. You can actually go wild and offer 4-5 upsells offers. Why not? As long as these products are relevant and of a high quality, present everything you got. There will be always people that will not but $17 upsell, but will $197 upsell. And it adds up pretty quickly.
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Monetize your new subscribers. Put offers on download pages, on your welcome email and follow up sequence. Promote in them other affiliate products and some of your own PLR products. Don’t be afraid to sell. Hitting $15-$20 is easy. In most cases all that is required is to present a new subscriber with just more offers. That’s it. After some time you’ll actually make profits like I do and build a list for free! So be patient and test like a madman :)
Summary Here’s what I want you to do now. Open the Action Plan and follow the steps. It’s all laid out for you. Just follow the proven system. I’ll have something special for you :) Have fun and good luck, Glenn Thomas
www.solosupreme.com