Company Profile

Bob Crotty is CEO of Floorworld. He said, “Floorworld has a track record in driving profitable, sustainable growth while ensuring lean, agile operating models that return value to our members’ bottom line. Over my 25 years with Floorworld I’m proud to have led the business through significant growth, including instigation and delivery of a major brand refresh and store refurbishment program, and development of new routes to market, including e-commerce.” Floorworld member stores benefit from extensive training programs, group advertising, financial and management support, low admin costs and high member rebates.

Giving Back

Bob says, “We are excited to give back to our local communities through our School Sponsorship program. The program is designed to assist schools with direct funding for sports equipment, special projects, and other educational initiatives. We invite schools within a 10km radius of their community Floorworld store to apply for up to $1,000 of funding. Floorworld also allows families to contribute funds back to their child’s school by making a flooring purchase from any Floorworld store.”

Floorworld’s community commitment continues with its support of Pancare, a charity close to the heart of the group because of Billy Tsapatsaris, one of Floorworld’s past directors. Recent statistics released by the Australian Institute of Health and Welfare estimated that 12,434 Australians would be diagnosed with upper gastrointestinal (GI) cancers this year. This represents a 7% increase in the number of Australians diagnosed in 2020. The Floorworld community’s hard-earned fundraising efforts will accelerate change, promote greater awareness, and support cutting-edge research that will transform and save lives. Keeping to Floorworld’s vision of helping their customers, community, and members live better in the spaces they are in.

Investing in our Future

When consumers choose to buy Australianmade they invest in more than just a product or service. They invest in the future of Australia and in each other. Their journey usually starts online, a trend that accelerated over the last three years but flooring as a tactile product needs to be experienced and felt. This is when Floorworld’s considerable experience comes into play and their member stores guide the customer through a process that eventually leads to the products that are right for their needs. Floorworld believes that it’s not just about what they do now, it’s also about what they do next.

Bob said, “We are firstly a locally owned and operated business. We believe in connecting with our community. We are inclusive and adaptable to change. The Floorworld founders’ business values were that our customers, community, members, and suppliers can live better in the spaces they’re in. For our customers, it’s based on advice; for the community, it’s based on financial support; for their members, it’s about their wealth and well-being; for their suppliers, it’s increased sales. These values are the same today as they were when we first started 32 years ago.”