DWF CONVENTION
• DWF badges are required for entrance into all DWF events and seminars. Yes, you will be sent back to collect your badge if forgotten. Misplaced badges can not be replaced. • Please remember to SILENCE your cell phone and other devices in all DWF sessions. Arrive slightly ahead of time for each event so that we can avoid any unnecessary distractions. • Please do not bring children or pets to any DWF events.
• Please wear your separate ImagingUSA badge to the Imaging Expo or you will not be able to enter. You will get your pass with your DWF registration if you pre-registered. It is a 10-minute walk down Convention Center Blvd (see map). Expo hours are: Jan 15 & 16, 11am-4:30pm; and Jan 17, 9:30am-1:30pm. Please attend on your own schedule. • We will walk to the DWF Annual Party from the hotel lobby together. Be on time to walk with others or meet us there (see map). You MUST bring your badge for entrance. If you miss the paddleboat 7:00pm departure time, no compensation will be made. • We have a networking break each day to meet and discuss the day’s topics. Too shy? Ask your DWF staff, MODs or others to introduce you; we want you to meet your fellow DWF members. These discussions can be some of the best information or inspiration you can gain.
• If there are any last minute changes with DWF events due to unforeseen circumstances, the DWF office will send out emails, post on the forum, and/or leave info at the hotel. • Loews has free internet access in its guest rooms and some meeting rooms for DWF guests staying at the hotel.
• Please note that the DWF is not responsible for any events planned by members or outside sources. DWF will not be responsible for the security of any person, personal property, equipment, exhibits, presentation materials before, during or after DWF events. Registration and attendance at, or participation in, DWF meetings and other activities constitutes an agreement by the registrant to DWF and Molique EPS to use and distribution (both now and in the future) of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities. • If you have a problem or compliment relating to the convention, please contact Deborah Molique at the DWF information station or leave a detailed message with the hotel Front Desk.
• Attendee spouse or guest and looking for something to do? One half hour after the first session each morning, please meet at Loews Congierge Services desk to gather and decide on an activity to do together. Share rides, meet new people, have some fun.
New Orleans 2012
Important Convention Information
2012
convention new orleans
Dear DWF members, Welcome to New Orleans
Are you ready to find your cheese?
*Andrena Photography
We hope that you find it right here in New Orleans this week. As we begin a sparkling new year, it’s time to energize your business and burnish your shooting skills. It’s time to get ready for a year that promises to be interesting, challenging, and hopefully rewarding. I was privileged to be the client this past year. For all I know about the business side of the camera, I’d never been the subject at a wedding shoot. Heather and I were blessed to have Andrena photograph our wedding with amazing artistry. It was an eye-opening experience as we felt all of the emotions your clients feel, from “when do we get the proofs, dammit?” to “OMG, these are breathtaking.” I gained new appreciation for the work photographers do, week-in and week-out. If you haven’t tried marriage... if you haven’t been the client... I’d recommend it. :) You’d appreciate the hard work you do from a completely different perspective. With my newfound appreciation for what you do, I welcome you to DWF Convention 2012! Warmly,
Jeff Caplan
come
play
albums with attitude
with
us!
join our circle
2012
Sunday, Jan 15, 2012 Sessions will repeat so you can attend multiple speaker events. Start Time
End Time
Session/Speaker
12:00PM 5:00PM Convention Registration 12:00PM 5:00PM Mentor Sessions (pre-registered)
convention new orleans Location
Parish Hall, 10th Floor Feliciana, 10th Floor
12:00PM 5:00PM Imaging USA Expo
Ernest N. Morial Convention Center (see map)
11:00AM 5:00PM Shoot N’awlins: Member Driven Shoots
pre-determined for each shoot
11:00AM 3:00PM Shoot with Beckstead (pre-registered)
Parish Hall, 10th floor first 50 attendees (closed)
3:00PM 4:30PM
Taking the “Work” Out of “Workflow” Dave Cross
see DWF Forum for details
Louisiana Ballroom, 10th floor
Break (no dinner break)
5:00PM 6:30PM Business and Pleasure John Michael and Dalisa Cooper Networking Break 7:00PM 9:00PM Keynote Address Cliff Mautner 10:00PM Jerry Ghionis’ Ice Night (pre-registered)
Louisiana Ballroom, 10th floor Parish Hall, 10th floor Louisiana Ballroom, 10th floor Loews Hotel Lobby
*Need a ride to the airport, Imaging Expo, or around town? Resources on Map Pages
72% of our wedding clients buy an Animoto video. Enough said. Doug Gordon You can absolutely revolutionize your business in just a few months using Animoto & Facebook. Anthony Vazquez Stop by our booth to get a 1-on-1 demo and learn more about Animoto!
2012
Monday, Jan 16, 2012 convention new orleans
Start Time
End Time
9:30AM 11:00AM 11:30AM 1:00PM 1:00PM 2:00PM 2:00PM 3:30PM
Session/Speaker
Location
My Mistakes with Posing and Composition David Beckstead
Louisiana Ballroom, 10th floor
Break Social Media: 6 Secrets to Building Trust Tofurious (Lawrence Chan)
Louisiana Ballroom, 10th floor
Lunch Break Focus On Fabulous Boudoir Bambi Cantrell
Networking Break 4:00PM 5:30PM DWF Live! Host: Jeff Caplan Panel: Cliff Mautner, Jesh de Rox, Humza Yasin Break 6:30PM Walk to Paddleboat dock
Louisiana Ballroom, 10th floor Parish Hall, 10th floor Louisiana Ballroom, 10th floor
Hotel Lobby (to walk together)
7:00PM 10:00PM The DWF’s Ragin’ Cajun Floatin’ Finao Party (see map) The Dock is located at the end of Poydras. Boat departs at 7PM. You will be left behind if late.
See us in Booth 901 at Imaging USA! Your Professional Photographic and Press Printing Partner
| www.whcc.com
2012
Tuesday, Jan 17, 2012
convention new orleans
Start Time End Time
Session/Speaker
Location
9:00AM 10:30AM
Intro To Business {As An Artform} Jesh deRox
Louisiana Ballroom, 10th floor
(NO break)
10:45AM
12:00AM
Members Helping Members Forum
Feliciana, 10th floor
Peer feedback intensified: portfolio discussion, website critiques, business tips, and workflow ideas as you get to meet fellow photographers in a substantive, intimate discussion. Bring your brain and any materials you may want reviewed or highlighted.
Press Printed Albums
Stickers & Magnets
Boutique Cards
WHCC offers a full line of products and services to make a positive impact on your goals for continued success in building your photographic business. For more information visit our website, www.whcc.com
Animoto Pro Top Shooter Competition Our Top Shooter wins a lifetime DWF membership, and $500 Photo Dough gift certificate. Tuesday, 11:00AM-1:00PM, first come, first serve. 1. Everyone at the DWF Convention gets to pose our models and take one shot. 2. Upload your ONE shot: http://www.digitalweddingforum.com/top_shooter. Upload deadline is January 24, 2012. 3. The DWF membership will vote online for the best shot.
DWF Kares
11:00AM 1:00PM Top Shooter Competition, starring you Piazza D’Italia (see opposite page) (outside hotel) 12:00PM 1:00PM Lunch Break 1:00PM 2:30PM How To Get The Money You Louisiana Ballroom, Want & The Clients You Dream About 10th floor John Mireles
OR
Local couples get the wedding albums they lost to Katrina replaced. See the shoot LIVE!
1:00PM 2:30PM Make It Personal Dawn Shields Networking Break 3:00PM 4:30PM Conquer Today’s Challenges, Take Control Now Doug Gordon 4:30PM 6:30PM Dinner Break 6:30PM 8:30PM DWF KARES: Katrina Recovery Shoot with John Michael Cooper (see opposite page)
LaFourche, 9th floor Parish Hall, 10th floor Louisiana Ballroom, 10th floor
Piazza D’Italia (outside hotel)
10:00PM Jerry Ghionis’ Ice Night (pre-registered) Loews Hotel Lobby
Animoto helped me increase my sales by 20%. Sal Cincotta For weddings, Animoto is the most beautiful tool to communicate the story. Marcus Bell Stop by our booth to get a 1-on-1 demo and learn more about Animoto!
2012
Wednesday, Jan 18, 2012 Sessions will repeat so you can attend multiple speaker events. Start Time
End Time
Session/Speaker
convention new orleans Location
7:30AM 9:00AM Putting The Credit System To Work Sandy Puc Break 9:30AM 11:00AM Powerful Wedding Day Storytelling Storey Wilkins Networking Break 11:30AM 1:00PM Looking Back And Going Forward David A. Williams
Louisiana Ballroom, 10th floor
1:00PM 2:00PM 2:00PM 3:30PM
Louisiana Ballroom, 10th floor
4:00PM 5:30PM
Louisiana Ballroom, 10th floor
Louisiana Ballroom, 10th floor Parish Hall, 10th floor
Lunch Break Make Your Color Pop Andrena ‘Dina’ Douglass Break A Creative Explosion – Reinvent, Simplify And Thrive Jim Garner
Louisiana Ballroom, 10th floor
5:30PM 6:00PM Closing: Thanks and Farewells
Louisiana Ballroom, 10th floor
2012
convention new orleans
Sun Jan 15, 2012 Keynote Address
Keynote Speaker
Cliff Mautner Call him a rockstar and he’ll snort. Cliff Mautner continues to shoot 50 high-end weddings per year. And, without dropping his prices in a tough economy. In his keynote address, one of the most acclaimed shooters in wedding photography will dive in and shoot straight about success. Cliff blogs. He facebooks. He tweets. And, he’ll tell you his success is not about the blog, facebooking, or the tweets. Cliff will ruffle your feathers. He’ll open your eyes. He’ll make you laugh. He’ll make you think. Cliff will readily admit that he’s screwed up at times. But, he’ll tell you what he’s learned from those mistakes, and how you can avoid them. He’ll share what’s worked for him, and what’s not worked for him. He’ll even tell you that it’s actually possible to be too passionate, care too much, and be too honest. He’ll speak openly about success in a keynote address that will be different from any seminar Cliff has ever offered, anywhere, in his straight- no chaser style. It’ll be less about lessons of light, and more about lessons of a lifetime in an industry that has evolved, and that he’s evolved with. Cliff Mautner is a DWF member since 2004. Website: www.cmphotography.com Bio: Cliff Mautner’s career in photography spans 29 years. After 15 years and 6000 assignments as a photojournalist with the Philadelphia Inquirer, and working for an eclectic array of commercial clientele ranging from Comcast to Subaru, Cliff launched his wedding photography career. After 750 weddings, he hasn’t looked back. Cliff was named one of the top ten wedding photographers in the world by American PHOTO magazine, won the 2009 WPPI Grand Award for photojournalism, and was named a global wedding photography spokesperson for Nikon and Nikkor. Cliff is the founder of a highly successful Lighting and Skillset Bootcamp, and is best known for his ability to create quality images in some of the most difficult lighting conditions imaginable.
2012
2012
convention new orleans
convention new orleans
Monday, Jan 16th
Mon Jan 16, 2012
My Mistakes with Posing and Composition
Focus on Fabulous Boudoir
David Beckstead
Bambi Cantrell
It’s a full seminar born from a thread on the DWF, where David shared the mistakes he’s made. David’s been making mistakes as a photographer for 15 years, and still makes them all the time. And they’ve helped him grow as an artist. It’s not every day that a photographer named to the inaugural list of Top 10 Wedding Photographers in the world will tear his own work to shreds! David will share beautiful artistry and composition, that will leave you impressed. And then he’ll search for what’s wrong with these images, as he studies, and studies more, to improve his work. This selfless and open display from an expert will help you critically assess your own work, as David explores posing rules and compositional concepts. 3 Takeaways: 1. You’ll learn posing rules and when to break ‘em. 2. When the technical mistakes don’t matter! 3. How to critically (and lovingly) deconstruct and critique your own work Website: www.facebook.com/David.A.Beckstead Bio: Named as one of the Top 10 Wedding Photographers in the World by American Photo Magazine in 2t007, David Beckstead is a destination wedding photographer who books exotic weddings from his middle of nowhere home in the state of Washington. He’s blown-away DWF members with his weddings shot in Brazil, Italy, Scotland, Ireland, the UK, Bahamas, Caribbean, Mexico, Vietnam, Slovenia, Norway, and more. David’s both an artistic soul, and a mountain man. He paints watercolors, and has hiked backcountry all over the world. He is an expert at image composition, and he spent 12 years as a hotshot firefighter for the US Forest Service, dousing flames with a Nikon SLR around his neck. See David’s latest powerful compositions on Facebook.
Join internationally recognized photographer Bambi Cantrell for an action packed program on the glamorous boudoir style of photography. Ms Cantrell will demonstrate through slides, and live demonstrations, many techniques on lighting, posing and composition to create captivating images of your subjects. Expect to see the unexpected, the elegance and images that empower women. 4 Takeaways: 1. Lighting to flatter the subject 2. Posing concepts to hide figure flaws, and enhance the positives 3. Composition for impact 4. Creative ideas to set the photographer apart. Website: www.cantrellportrait.com Bio: Bambi Cantrell, is one of the most decorated and celebrated professional photographers of our time. In 2010 she was named “The Most Influential Female Photographer of the Decade” by PhotoFocus. She is the first woman inducted into Microsoft’s elite “Icons of Imaging” program. She’s the 2003 winner of the United Nations “International Leadership” award.
2012
2012
convention new orleans
convention new orleans
Mon Jan 16, 2012
Sun Jan 15, 2012
Social Media: 6 Secrets to Building Trust
Business and Pleasure
Tofurious (Lawrence Chan)
John Michael & Dalisa Cooper
Facebook. Twitter. Marketing. People like to work with those whom they like and trust. You could be the best photographer in the world, but no one will hire you if you can’t engage him or her the right way. Therefore, learn the psychology behind various social media tactics from a true expert who spends his days helping photographers build their brand via Social Media. Lawrence will help you become the preferred photographer customers love 3 Takeaways: 1. Learn how to humanize your brand, so that it is likable and personable. 2. Apply strategies for becoming a wanted and desired service. 3. Be enchanted by Lawrence Chan’s “Six Rules For Trust” and not because of rainbows and unicorns. Website: www.tofurious.com Bio: Lawrence Chan has been cursed with an insatiable hunger for tofu. When the void is filled, he helps photography businesses outline and execute powerful strategies to enforce their position in an ever-blurring market. Lawrence Chan is the marketing strategist behind the wildly popular photography marketing site www.tofurious.com.
When you’re the guy who invented “Trash the Dress,” how do you follow that? One of the most intriguing studios in the world, AltF continues to seek out inspiration, even after 25 years in the business. John Michael and Dalisa Cooper will share how they constantly find and develop new ideas, simultaneously pushing the envelope and keeping their clients happy. As they put it, “If we live for our images and art then we should also to be able to live off of our images and art.” John and Dalisa will show you how to be profitable and have a sustainable business without compromising your passion for the art that you are creating or the value that you place on it. 3 Takeaways: 1. How to find inspiration. 2. How to mesh art and business together. 3. How to make money from what you love doing. Website: www.altf.com Bio: John Michael Cooper – Talk about being around the block a few times, this guy is basically a photography whore. In the last 25 years, there’s not much he hasn’t seen or done or re-done in the photography world. Still proud of the fact that he has yet to win photography awards or fallen into the world of kissing corporate ass, he continues to do things his own damn way… the Altf way. Nobody took the time to teach him the rules, so he doesn’t play by them. Dalisa Cooper – Dalisa lives at the crossroad of where business meets art meets pleasure. Dalisa grew up with one goal in mind: She wanted to own a successful business. Along came this brilliant, amazing artist – John Michael Cooper who just needed one thing; to be freed to be the artist that he was. Dalisa took over those daunting tasks that he so dreaded. Although they often consult on major business and art endeavors, they allow each other to do what we do best in order to maintain their insanity. That formula makes Altf what it is today.
2012
2012
convention new orleans
convention new orleans
Sun Jan 15, 2012
Tue Jan 17, 2012
Taking the “Work” out of “Workflow”
Intro to Business {As an Art Form}
Dave Cross
Jesh DeRox
In an intimate seminar, one of the greatest photoshop experts in the world will offer time-saving workflow tips, from smart objects, to automations, and more.
Artists have many colorful ways of viewing the business part of business: An unwelcome visitor; a necessary evil; a @#$^ing vile spawn of darkness.
Bring your burning Photoshop questions as there’s plenty of time for Q&A at this informal seminar! Website: www.davecrossworkshops.com
But what if you could be as excited about building your business as you are about making beautiful images? What if you could wake up every day looking forward to your to-do list? What if you have more control over your business than most realize? You do, and it’s simpler than you might think. Jesh would love to show you how.
Bio: Dave Cross was inducted into the Photoshop Hall of Fame in 2009.
3 Takeaways:
He’s the lead instructor for the National Association of Photoshop Professionals, co-hosts Photoshop User TV, and has written several books. Dave runs his own studio/workshop space in Tampa Florida.
1. How to grow your business with subtraction instead of addition 2. How to change your booking rate from 2/10 to 9/10 3. The steps to transition from artist, to businessperson to innovator Website: www.jeshderox.com Bio: Jesh deRox is an experiential photographer and explorer of the human condition whose work has been awarded and published on five continents, gaining him an international clientele. Travelling the globe, he’s been blessed to share his discoveries with thousands of photographers through keynote speeches, seminars and his widely acclaimed life {as an artform} workshops.
2012
2012
convention new orleans
convention new orleans
Wed Jan 18, 2012
Wed Jan 18, 2012
Make Your Color Pop
A Creative Explosion - Reinvent, Simplify, and Thrive
Andrena “Dina” Douglass
Jim Garner
It’s a simple philosophy: Brides can see quality, and brides will pay for quality.
Jim will examine and share his understanding of the psychology behind emotional imagery and story telling and show the enormous benefits of taking the journey from picture-taker to art focused storyteller.
Dina is obsessed with quality that starts in the camera and with knowing your craft, but at the end of the day, the investments you make in post-production are what will help set your images apart from those of your competitors. Dina will show you how high-end post-processing can help elevate your business to a different level.
Where does creativity really come from?
Dina will discuss shooting for color, what to look for to bring out the best color, how to create color where none exists, and walk you through a range of befores and afters so you can see exactly what she does to make her files look so great. 3 Takeaways: 1. Post processing color tricks that will make your work sing 2. How to create color where none exists 3. How to assess a post Lightroom file for maximum color impact in post-production. Website: www.andrenaphoto.com
How do you find it for every wedding and every engagement shoot? Do you find yourself struggling with far too much work and too little reward? Jim will touch on the new approach of storytelling that’s sweeping the nation that he calls “The Experiential Style”. Learn how this technique and style continues to win Jim awards, and the reason he is recognized as one of the top 10 wedding photographers by American Photo Magazine. It’s Time to Reinvent, Simplify and Thrive! 3 Takeaways: 1. Learn how to become an art focused story teller 2. Learn how to make more money and be a better artist at the same time 3. Understand the psychology behind emotional imagery
The Other Website: www.thehiddenpunk.com
Website: www.jgarnerphoto.com
Bio: She’s survived punk rock and Corporate America to become one of American Photo Magazine’s Top 10 Wedding Photographers in the World for 2011.
Bio: Jim Garner is recognized by American Photo Magazine as “One of the Top Ten Wedding Photographers in the World.” J. Garner Photography has won in multiple awards within the Professional Photography Industry. To look at Jim’s prize-winning work, just visit www.jgarnerphoto.com.
Dina’s insane focus on color, lighting, and final image quality deprive her of sleep on a near-daily basis. Dina’s artistry has enabled her to shoot weddings all over the world. Dina’s work has been featured on the covers of Professional Photographer and Ceremony magazines, and she’s been featured in Rangefinder and Bride & Bloom, among many other magazines around the globe. Her work has also appeared on Entertainment Tonight, MTV, Platinum Weddings and Extreme Makeover: Home Edition.
In 2007, he launched BODA, a series of professional photography lens bags. BODA is seeing enormous success and has created a buzz in the international photography community. An expert in his field, Jim has been published in numerous photography industry publications including Rangefinder, PPA and American Photo Magazine as well as Marie Claire. He is also a popular educator and public speaker. For more information on Jim’s workshops and seminars, please visit www.goboda.com.
2012
2012
convention new orleans
convention new orleans
Tue Jan 17, 2012
Tue Jan 17, 2012 Conquer Today’s Challenges, Take Control Now
How to Get the Money You Want & the Clients You Dream About
Doug Gordon
John Mireles
Doug Gordon decided several years ago he wouldn’t live with excuses. Excuses for not being able to succeed, for not being able to get the clients he wanted. No more! Doug will help you overcome your fears and make decisions that will breathe fresh life into everything you do. He’ll help you create the photography career you want, in a seminar that will include offer practical tips for your business, shooting techniques (including flash and available light) and posing that breathes emotion. Come listen to Doug’s legendary New York accent and style as he opens up about creating success! 3 Takeaways: 1. Learn fearless decision making for your business 2. Create emotion in your work via Doug’s flow posing. 3. Flash shooting techniques Website: www.douggordonworkshops.com Bio: Doug Gordon is a photographer/ teacher/ motivational speaker. Doug was raised by penguins after a childhood boating accident. He graduated from high school with an astounding GPA of 74 and that was only because he could throw a baseball over 90mph. His SAT scores, while not perfect, were very appropriate for his efforts. He continued his education with a one night class at Suffolk Community College, where he both learned that not all issues can be reduced to black or white, and got the best sleep of his life. Married for almost 13 years to his lovely wife, Vim, Doug lectures frequently to his children about getting into Disney restaurants without a reservation. Now, while we know Doug’s bio is intriguing and will draw questions, here are answers to some of the most common ones: (a) Emperor Penguin, not King. (b) Yes, it was cold. Thankfully, I had a sweater. (c) 880 of which 800 points were for signing his name.
How are you different from every other photographer in your market? Learn the steps for becoming not just a follower but a setter of your own trends. In these competitive times, your work is the one thing under your control that allows you to stand apart from the masses. This seminar will discuss the process for creating work that you’re passionate about and using it to bring in the wedding, portrait or commercial clients who will pay you top dollar. 3 Takeaways: 1. How to kick-start the process for creating work that’s unique to you. 2. How to get your personal vision to show in your work. 3. How to translate the work you love into high-end jobs Website: www.johnmireles.com Bio: In his 20 years of professional photography, John Mireles has traveled the world from Asia to Europe shooting personal, editorial, wedding and commercial work along the way. He’s among the few to shoot big-budget weddings, portraits and advertising work for some of the most discerning clients and agencies in the world. Though he loves paying the bills with his client work, he’s most proud of his personal projects that range from portraits at Burning Man to abstract nudes to environmental portraits of athletes to youths partying to excess at Southern California beach.
2012
2012
convention new orleans
convention new orleans
Wed Jan 18, 2012
Tue Jan 17, 2012
Putting the Credit System to Work
Make it Personal
Sandy Puc
Dawn Shields
Imagine a system where clients are empowered to spend more! Having spent 15 years refining her pricelist, Sandy Puc’ realized she had very little room for change with a maximum 10% to 20% increase each year. The only way to make a positive change in income was to make a drastic change in pricing. Enter the Credit System. This unique program increased sales dramatically with clients spending far more and excited to do so. Learn how this innovative pricing structure drastically changed Sandy’s income and how you can put it to work for you too. Bio: Sandy’s passion for connecting with people and her remarkable ability to capture her subjects’ personality make her one of the world’s premier portrait photographers. She holds the prestigious titles of Print Master and Explorer of Light from Canon USA and has served on the Board of Directors for the Professional Photographers of America. She isn’t as concerned with those titles, though, as much as she is proud of her ability to transform a single moment in her studio into an invaluable, time-transcending work of art. Sandy first established herself and her studio with heart-touching children’s portraits and remains one of the world’s most-respected children’s portrait photographers to this day. Charity and education play significant roles in Sandy’s life as well, as Sandy’s Littleton, Colorado-based studio, Sandy Puc’ Portrait Design, is consistently involved with the Susan G. Komen for the Cure, Locks of Love, Operation Smile, The Children’s Hospital, The Food Bank of the Rockies and The Denver Dumb Friends League. Sandy is also the co-founder of Now I Lay Me Down To Sleep, a non-profit organization that provides portraiture services to families whose babies will never leave the hospital. Sandy is also a passionate photography educator. In 2008 she began Sandy Puc’ Tours, where professional photographers from around the world gain first-hand insight about the industry’s latest and greatest tips and techniques. Sandy is also the founder of SandyPucUniveristy.com and Ukandu.com, online resources for photographers looking to supercharge their studio through effective and innovative marketing templates and campaigns.
Expect to walk away from this program knowing how to move your photography business from being a small player in the industry to one of the top names in the market. All you have to do is attend, listen, and apply the knowledge that Dawn shares with you. In one year, Dawn started her wedding photography business, and quickly became known as one of the top photographers in her area. She has clients and photographers from all over seeking her out, and she commands almost double the fees of the average photographer in her market. Dawn now owns Metropolitan Bride Magazine, and two wedding expos because of the passion and drive she has in the wedding business. She will personally escort you though wedding show from a bride’s perspective, this is where you will have that “ah ha” moment. You will find out the hidden secrets it takes to succeed and what simple mistakes can cause you to fail from the start. She will also discuss print advertising, how to make the most out of your ad, and how to get published over and over again! Additionally, Dawn will also share some details about her controversial album “Legacy” that was the number four story on DWF for 2010. After this program, you will gain the insight you will need to succeed in the wedding business and inspiration that only a personal project like “Legacy,” can provide. 3 Takeaways: 1. How to have success a in local wedding shows; 2. The secrets to getting published; 3. The necessary steps to be a key player in your market. Bio: Dawn Shields has taken her professional career from leading wedding photographer in her market to owner, editor and publisher of Metropolitan Bride Magazine. She is the leading producer of high-end bridal magazines and expos and has consistently become one of the industry leaders. Dawn continues to learn and grow while traveling, speaking and photographing throughout the world. Dawn’s desire is to help others in the photography industry fully reach their potential in becoming the artists they are meant to be in whatever venue they should choose. Not only is Dawn gifted as a photographer, storyteller, artist and marketer, but as a teacher as well. Dawn is able to communicate her thoughts easily to her audience, and feedback from her students conveys that they are able to leave her lectures not only with knowledge and inspiration, but also a mentor. Among other accolades, Dawn was awarded WPPI’s 2010 Grand Album for “Legacy,” the deeply touching story of her relationship with her grandfather. Then, Dawn turned right around the next year and took 1st Place in WPPI’s Fusion Category, for her personal project “Rhema.” She has been repeatedly published in Rangefinder, PDN and numerous bridal publications as well.
2012
2012
convention new orleans
convention new orleans
Wed Jan 18, 2012
Wed Jan 18, 2012
Powerful Wedding Day Story Telling
Looking Back and Going Forward
Storey Wilkins
David A. Williams
The last time Storey Wilkins appeared at a DWF Convention, she received a standing ovation for her powerful message:
One of the most popular educators -and speakers- in the history of the DWF, we’re privileged to have David speak at DWF Convention 2012.
Telling a great wedding story with photographs that are joyful, professional and powerful is visual communication at its best. Documenting your clients’ thoughts and feelings as their wedding day races by is a skill. Translating it into a wonderful family history book is an art. Storey will take you through her natural, thoughtful and emotional approach to photographing weddings.
David will speak about how to absorb and celebrate a few of the greats from the history of photography – dissecting the key elements, and feeding off the energy of greats like Richard Avedon, Norman Parkinson and George Hurrell. See the process and research involved in making a homage image work using 1930’s Hollywood, and some current industry ‘stars’. Enjoy a ‘David-hearted’ look at images that are more about light and techniques we’ve maybe forgotten about in our haste to rush to the next shiny thing.
3 Takeaways:
3 Takeaways:
1. How to take better candid photographs, better details, and capture more moments 2. How to finesse your poses and prompts so that your clients look relaxed, interested, and happy 3. The six key principles of timeless album design and a step-by-step process for creating albums
1. The way to dissect key elements that define a style 2. Analyzing a style 3. Appreciating style over trends
Website: www.storeywilkins.com
Website: www.davidanthonywilliams.com
Bio: Storey Wilkins has created a highly successful home-based business recording beautiful, high-end weddings and family portraits in Toronto. Many of the top event planners in Toronto regularly refer weddings to Storey because of her special touch in capturing joy with elegance and high standards of professionalism. Her background includes a Masters Degree in psychology, and nine-year tenure as a management consultant. Storey is a Master of Photographic Arts from the Professional Photographers of Canada, where she is a qualified judge and a frequent presenter. Storey’s love of photographing weddings and families is second only to her love of photographing her own daughters (ages 8 and 10).
Bio: David A Williams has ‘been at it’ for a good thirty years. He’s gone through countless cameras and accessories, and now knows it’s exactly what his dad originally said it was: Light and expression. If we were adding a few more things – terms like style, elegance and solid technical excellence would be listed. He also likes walks in the rain, Baroque music, Malbec, and food prepared with love and gusto.
Refer a Pro to the DWF and get a $75 gift certificate from You know the DWF Rocks. Don’t be greedy! Share it with your friends. It’s that simple. Encourage your friend to sign up, and we’ll send them an email explaining how they can get started with their DWF 7-day FREE trial. (Professional photographers and assistants only, please). When they join the DWF for 6 months or longer, you get a $75 gift certificate to spend at Simply Color lab. Spend it any way you want on their all-custom-size, 100%-Digital product line of Canvas Prints, Photo Banner Stands, Fine Art & Luster Paper Prints, Boutique Packaging and custom Framing with single and multi opening mats. Best part? There’s only one rule. They have to be a NEW MEMBER. Does it get any more simple than that?
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Ok, there’s an even better part. You can refer as many pros as you know, and if they join the DWF you’ll get a $75 gift certificate for each one. So, get going and help grow our community of professional photographers with pros you know whose voice we want to hear on the forums!
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Loews Hotel Ragin’ Cajun Floatin’ Finao Riverboar Party The Convention Center (Imaging Expo)
Need a ride to the airport or around town? Here are some resources. United Cabs or 504-522-9771 or located outside the MSY terminal. $33 for up to 2 passengers; $14 for each additional passenger. Gratuity extra. Airport Shuttle New Orleans or 866-596-2699. $38 roundtrip or $20 one way per passenger. Gratuity extra. Catch a complimentary USA Imaging Expo shuttle bus to/from the Convention Center, picking up at Hilton New Orleans Riverside (Imaging USA headquarter hotel), 2 Poydras Street, New Orleans, LA 70140 If you come by Greyhound Bus or AMTRAK train, Union Terminal is, of course, centrally located and served by RTA buses, taxis and limos.
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