Fusion Interactive Brand Standards Manual

Fusion Interactive Brand Standards Manual

ART323 Graphic Design II | Prof. Jane Dorn, Spring 2016 | Š Liz Borowski 2016

brand standards manual

Introduction

Fusion Interactive Introduction Fusion Interactive, a live streaming site created for e-sports gamers, was originally launched under the name of Justin.tv in 2007 and again as Twitch in June of 2011. Although the original target audience was a small part of the gaming community, Twitch’s excellent user experience and competitive atmosphere drew in gamers of all kinds, and by December of 2011 had 1,000 premium gaming partners and more than 12 million monthly unique users. Fusion is an American based company, but its website and apps are all available internationally. Fusion went public and was bought out by Amazon.com in 2014 for $970 million.

Fusion Interactive is currently the number one game-streaming service in the world.

Numbers (2016):

100+ million unique viewers per month

1.7+ million unique broadcasters per month

12,000+ members of the Twitch Partner Program

106 minutes watched per person per day 2+ million peak concurrent sitewide viewers

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Contents

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Contents Introduction Contents Why Have Brand Identity Guidelines?

Mission Statement

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Brand Identity Package

13

Letterhead

13

Business Card

14

Envelope

15

Touchpoints

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Website

18

App

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1 2

Logo and Logo Usage

3

Clearspace

4

Ephemera

24

Color

5

Application

6

Credits Page

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Minimum Size

7

Background Images

8

Misuses System Typography

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Social Media

Brand Identity

Why Have Brand Identity Guidelines?

Fusion Interactive is the largest online streaming platform for gamers in the world. This brand must stay consistent over every platform and device on which videos are streamed to maintain Fusion’s inclusive and strong presence. Questions should be directed by email to marketing@fusion.com.

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Mission

Mission, Values & Vision As the gaming market becomes more diverse, online communities need to become more inclusive to keep up with the ever changing user base.

Fusion’s brand needs to be inclusive to gamers of every age, race, gender, console, and franchise.

Most importantly, Fusion needs to show the internet through its standards that both vintage and modern games can be found in equal measure.

Fusion envision an online community that is inclusive to all gamers and not a stereotyped audience.

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Logo & Logo Usage

Logo & Logo Usage In most cases, the simple symbol only logo is used to keep design as simple as possible,

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Logo & Logo Usage

Clearspace In most cases, the simple symbol only logo is used to keep design as simple as possible,

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Logo & Logo Usage

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Color Palate White is the preferred base for printed and most digital material outside of the theatre view of streaming.

C: 64 M: 0 Y: 45 K: 0 83.192.165 #52bfa4 P 3395U

18 0 13 0 RGB #ceddda P 7478U

0 0 0 90 65.64.66 # 404041

Logo & Logo Usage

Application The dark teal color should be used primarily, though on low-key backgrounds a white should be used instead.

In black and white cases, the logo should be the 90% K.

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Logo & Logo Usage

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Minimum Size In most cases, the simple symbol only logo is used to keep design as simple as possible,

.3”

.3”

.6”

Logo & Logo Usage

Background Images Background images should be low-key, with blurred or semi-blurred imagery so it doesn’t conflict with the logo. Full color logos should never be used against background images of any kind.

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Logo & Logo Usage

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Do not use unapproved lockups.

Misuses The following examples are misuses of the logo, avoid these always as they break up brand unity.

Do not stretch.

Do not use effects.

Do not reflect.

Do not use unapproved colors.

Do not tilt.

Do not change the typeface.

FUSION

INTERACTIVE

Logo & Logo Usage

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Do not use full color logo.

Do not change the opacity.

Do not place on high-key images.

Do not place over faces.

Type System

Type System In order to retain a cohesive brand identity, typography must be used consistently throughout all brandmarks, touchpoints, and collateral material.

In addition to the Effra family, Helvetica may be used when appropriate.

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Type System

Effra Bold Effra Bold Italic Effra Medium Effra Medium Italic Effra Effra Light Effra Light Italic

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Helvetica Bold Helvetica Bold Oblique Helvetica Helvetica Oblique

Brand Identity Package

13

Letterhead 1 in

Format 8.5” x 11”

.4 in

.5 in 1 in

Paper Strathmore Writing 25% Cotton Bright White 80 lb.

Type System Body: Helvetica 11pt.

Footer: Effra Regular 11pt.

2 in .3 in

Brand Identity Package

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Envelope Format 9.5” x 4.125” Paper Strathmore Writing 25% Cotton Bright White 80 lb.

Type System Front: Helvetica 11pt.

Back: Effra Medium 11pt.

2.75 in

3 in .3 in

2.5 in

Brand Identity Package

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Business Cards Format 3.5”x2” Paper Plastic .125” Clear

.4 in

Type System Name: Effra Bold 14pt Title: Effra Light 10pt.

Phone: Effra Light 10pt.

Email: Effra Light 10pt. .25 in

Johann Sebastian Bach Creative Director

864 607 5612 jsbach@fusion.com .25 in

Brand Identity Package

Brand Identity Package

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Brand Identity Package

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Website

Website

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Website

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Mobile App

Mobile App The mobile app is used for streaming on the go, and is the preferred method of streaming over the mobile website. Users have a full range of actions as they would on the desktop site, aside from applying to partnerships and media conferences.

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Mobile App

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Social Media

Social Media Maintaining brand unity among social media platforms is important for a company like Fusion because most users seek socializing and troubleshooting help online.

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Social Media

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Ephemera

T-shirts

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Ephemera

Event Pass

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Ephemera

Headphones

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Credits

Credits

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Credits

IGN: ign.com Twitch: twitch.tv Wisegeek: wisegeek.com Creative Booster: creativebooster.com Creative Market: creativemarket.com Envato: market.envato.com Graphic River: graphicriver.net Graphic Burgergraphicburger.com Pixelden: pixeden.com

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