Lululemon Sustainable Poncho Project

FASM 400

Grace Rokela // Elizabeth Fucci // Hannah Pleasant // Andy Engle

table of contents •company history •lululemon in action •manifesto •shopper •process •product specifications •product •product shots •marketing •window display •email blast •print ad

company history Established in 1998 in Vancouver, Canada by Chip Wilson, Lululemon is a yoga-inspired, technical athletic apparel company for both men and women.

In November 2000, this daytime design studio and nighttime yoga studio became a standalone store on West 4th Avenue in Vancouver.

The vision for Lululemon was to create a place for people to get active-wear and also to create a community hub for people to learn about healthy living and physical fitness.

Lululemon’s first designs were yoga pants for women. After feedback from guests, ambassadors and elite athletes, Lululemon now designs for yoga, running, cycling, training for men and women. The designers of these products are living active lifestyles or are athletes.

manifesto

The manifesto is one way for Lululemon to share their culture with the community. This is a collection of bold thoughts to allow real conversation to take place. The manifesto is placed on reusable shopping bags (also know as the “shopper�) to make for a full experience to the customer and allowing them to keep this conversational bag and use it for multiple purposes.

does not absurb water

Durable

100% polypropylene

100% recyclable

new and exciting limited edition shoppers.

Lululemon creates

These shoppers are designed the same as the traditional red and white.

2016 Limited Edition Reusable Holiday Shopper

shopper

What happens to the unused/unwanted shoppers?

process

product specifications

Introducing a unisex poncho

made from the unused/unwanted shoppers. These shoppers are disassemble, made into a sheet of fabric then cut to create this sustainable unisex poncho. By creating this product, it will reduce waste of these durable bags and make a new fun and exciting product for Lululemon.

product

instagram

window display

email blast

Check out our new poncho.

Made from 27 holiday shoppers

#therepurposedlife

print ad

Be Responsible

#therepurposedlife