ABC
Derium designed by
Elizabeth Jortberg
a
Avant Garde Herb Lubalin & Tom Carnase / 1970 Compass / October 9, 2018 Allen Centennial Gardens
Optima Hermann Zapf / 1952-1955 Door Arch / October 9, 2018 The University Club
B
C
Franklin Gothic Morris Fuller Benton / 1902-1967 Glass Window / October 9, 2018 State Street Store
Bookman Old Style Unknown / 1858 Bell Tower / October 9, 2018 Sewell Social Sciences
D
Copperplate
E
Frederic W. Goudy / 1901 Apartment Windows / October 15, 2018 Capitol Square
F
American Typewriter
Joel Kaden & Tony Stan / 1974 Store Entrance / October 12, 2018 Trader Joe’s
G
Century Schoolbook
Linn Boyd & Morris Fuller Benton / 1894 Flower Pot / October 9, 2018 Allen Centennial Gardens
Baskerville
John Baskerville / 1750s Dome / October 15, 2018 Capitol Building
h
Palatino Hermann Zapf / 1949 Bench Leg / October 9, 2018 Allen Centennial Gardens
I
j
Georgia
Matthew Carter / 1993 Bridge Post / October 9, 2018 Allen Centennial Gardens
Cochin
Georges Peignot / 1912 Church Building / October 12, 2018 Regent Street
K
L
Rockwell Monotype Corporation / 1934 Pillar / October 21, 2018 Wisconsin Historical Society
m
Times New Roman
Stanley Morison & Victor Lardent / 1932 Window / October 9, 2018 Carson Gulley Market
n
Bell MT
Richard Austin / 1788 Store Sign / October 9, 2018 State Street
O
Gill Sans
Eric Gill / 1926 Flower Pot / October 9, 2018 Botany Garden
Arial
Robin Nicholas & Patricia Saunders / 1982 Window / October 9, 2018 Horticulture Building
P
Goudy Old Style
Q
Frederic W. Goudy / 1915 Campus Art / October 9, 2018 Botany Garden
Adobe Caslon Pro Carol Twombly / 1990 Roof Edge / October 22, 2018 State Street
R
Hoefler Text
Jonathan Hoefler / 1991 Kiosk / October 9, 2018
S
State Street
t Bodoni Giambattista Bodoni / 1909 Bench Railing / October 15, 2018 Capitol Square
Garamond Claude Garamond / 1530 Flower Pot / October 15, 2018 Capitol Square
u
Eurostile Aldo Novarese / 1962 Staircase / October 9, 2018 Madison Museum of Contemporary Art
V
W
Perpetua Eric Gill / 1929-1932 Roof / October 9, 2018 Allen Centennial Gardens
Helvetica Neue Max Miedinger / 1983
Bridge / October 9, 2018
Allen Centennial Gardens
X
Futura
Y
Paul Renner / 1927 Wall / October 15, 2018 Starbucks
Didot Firmin Didot / 1799
Z
Building Peak / October 15, 2018 State Street
ABC
Derium designed by
Elizabeth Jortberg Art 346 Basic Graphic Design Prof. Henrique Nardi University of Wisconsin Fall 2018
ABCDerium displays a series of photographs exploring Madison, WI in the month of October. Each photograph is carefully paired with a typeface to create the 26 letters of the alphabet. One week and 40 degrees separate many of the images—flip through the pages and get a feel for fall in Madison, WI.