THE BRAND GUIDE
CONTENTS WHO WE ARE PERSONALITY WHO WE ARE W H Y KO L L A B B THE TAGLINE THE PURPOSE
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HOW WE LOOK L O G O V A R I AT I O N S C LEAR SPAC E LOGO DON’T’S LOGO WITH TAGLINES IMAGERY COLORS TYPOGRAPHY
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SOCIAL MEDIA FAC EBOOK TWITTER PINTEREST INSTAGRAM LINKEDIN
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LET’S GET STARTED...
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C ombining the Kollabb logo with the tagline strengthens our brand. The tagline sums up the tone and purpose of our brand and ser ves to explain its functi on.
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THE PURPOSE FOR BLOGGERS Fin d the br ands t hat s p e ak to y ou r au d i e n c e an d yo u r li kes. Enoug h s e arc h i n g th rou g h e n d le s s em ai ls fr om publi c i s ts . Fi n d w h at y ou li ke i n on e s pot and make the s w ap of i n formati on , i mag e s and pr oduct sea mle s s . S ou rc e p rodu c t for g iveaways and r ev i ew s or w ork w i th b ran d s to incr ease your soc i al klou t. I t' s li ke h av i n g y ou r ver y own agent , w e j u s t h ap p e n to b e v i r tu al.
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FOR AGENCIES You pr omi se d c ov e rag e an d d i g i tal awar eness for y ou r c li e nt b u t y ou ' v e fou n d o utr ea ch and d ev e lop i n g c ollab orati on s to be a daunt i ng and h i g h l y ti me c on s u mi n g tas k. E s peci all y i n t he d i g i tal an d on li n e i n f lu e n c e r spa c e. D on' t pu t th e u n re li ab le i nte rn on the ta s k, u s e Kollab b .
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HOW WE LOOK
L O G O C O L O R V A R I AT I O N S
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C LEAR SPAC E
To e n s u r e ma x i mu m r e a d abi li t y , the Kollabb logo should al w ays a p p e a r w i th cle a r spa c e a roun d i t w i th n o text or im a ge s i nte r f e r i ng. The box e s surroun d i n g the log o ill u s tr ate th e r e qu i r e d m i n i mum cle a r spa c e ; n othi n g s h o u l d en croa ch on thi s a re a .
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LOGO DON’T’S
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T h e logo should not ap pear on a
The logo should not appea r on a
bla ck ba ckg round.
gradia nt of any c olor.
T h e logo s h ould not ap pear on a c olor
The logo should not be stretc he d
th at is similar to the lo g o text.
horizontall y or ver tica ll y .
LOGO WITH TAG LINE
T h e ta gl i n e s h o u l d a lw ay s a ppe a r i n NE XA B OLD with a l l l ow e r c a s e lette ri n g. C olors ca n i n clud e a ny o f th e c o l o r v a r i ati on s for the sta n d a rd logo.
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when used as the brand tagline abcdefghijklmnopqrstuvwxyz tracking 0 horizontal scale 100%
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SOCIAL MEDIA IMAGERY
SOCIAL MEDIA IMAGERY
FAC EBOOK PROFILE PICTURE
Profile picture should be created as 180x180 pixels in RGB format as a JPG file. On Facebook, the image will appear as 160x160 pixels.
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FAC EBOOK C OVER PHOTO
The cover photo should appear at 851x315 pixels in RGB format as a JPG file. This photo may change seasonally to reflect any promotions or events.
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FAC EBOOK PROF ILE PIC T URE A ND C OVER PHOTO TOGE THER
If c over photo is changed for promoti on purposes, no text should interfere with the area that the profile picture occupies.
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TWITTER PROFILE PICTURE
Profile picture should appear at 400x400 pi xels in RGB format as a JPG file.
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TWITTER HEA DER PHOTO
The header should appear at 1500x500 pixels in RGB format as a JPG file. This photo may change seasonally to reflect any promotions or events.
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PINTEREST PROFILE PICTURE
Profile picture should be created as 165x165 pixels in RGB format as a JPG file. On Pinterest, the image will appear in a circular shape.
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INSTAGRAM PROFILE PICTURE
The profile photo should appear at 110x110 pi xels in RGB format as a JPG file. On Instagram, the photo will appear in a circular shape. The tag line is not included due to the size of the photo and should appear in the bio section instead.
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Profile picture should be created as 500x500 pixels in RGB format as a JPG file.
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BRANDING & GUIDE BOOK BY ELI ZABE TH FLE TC HER