GTFO | Elizabeth McPhail & Maryam Alhaseny

Page 1

A bit of tough love never hurt. Positivity clearly isn’t motivating us to be more active so why not insults?


Issue

Students are stressed Studying is stressful. The work life balance is hard to maintain and often self-care is not prioritised. For this reason, students would benefit a lot from introducing more exercise into their lives as it decreases stress and impacts overall wellbeing.

The Ministry of Health recommends Kiwi adults get “2.5 hours of moderate exercise or 1.25 hours of vigorous exercise” per week (Ministry of Health). Just over half of New Zealand Adults don’t meet this requirement (2015/16 New Zealand Health Survey). A survey carried out by Sport NZ found that 65% of adults are “interested trying a new sport/activity or doing more of an existing one” (Sport New Zealand 4). If New Zealanders want to do more physical activity what is stopping them? It’s the excuses.

I’ll start tomorrow I’m too tired Can’t be bothered Not enough time I’d rather be… I’m not fit enough It’s too expensive It’s boring It’s cold outside Not worth it


Issue

Students are stressed Studying is stressful. The work life balance is hard to maintain and often self-care is not prioritised. For this reason, students would benefit a lot from introducing more exercise into their lives as it decreases stress and impacts overall wellbeing.

The Ministry of Health recommends Kiwi adults get “2.5 hours of moderate exercise or 1.25 hours of vigorous exercise” per week (Ministry of Health). Just over half of New Zealand Adults don’t meet this requirement (2015/16 New Zealand Health Survey). A survey carried out by Sport NZ found that 65% of adults are “interested trying a new sport/activity or doing more of an existing one” (Sport New Zealand 4). If New Zealanders want to do more physical activity what is stopping them? It’s the excuses.

I’ll start tomorrow I’m too tired Can’t be bothered Not enough time I’d rather be… I’m not fit enough It’s too expensive It’s boring It’s cold outside Not worth it


Target Audience

Who do we want involved? Our target audience are students. On average aged 18-25, active on social media and high users of phones and other devices. Most young people know that exercise is good for them and have exercised at some time in the past. With busy schedules and limited incomes and it difficult for students to find the time or motivation to exercise regularly.


Target Audience

Who do we want involved? Our target audience are students. On average aged 18-25, active on social media and high users of phones and other devices. Most young people know that exercise is good for them and have exercised at some time in the past. With busy schedules and limited incomes and it difficult for students to find the time or motivation to exercise regularly.


Action

Idea

How might we motivate people to exercise more? This might be done by removing excuses, reminding people of how great they feel afterwards and connecting people to share their motivation with others.

Our idea is to motivate people to exercise through humour. There is lots of positive motivational material out there and yet still over half of New Zealanders don’t meet the ministry of healths weekly exercise guidelines. Our solution is a unique take on the fitness app using humorous insults to motivate people to be more aware of their current exercise and making it easy to add in more. Increasing weekly exercise has major positive impacts on overall wellbeing.


Action

Idea

How might we motivate people to exercise more? This might be done by removing excuses, reminding people of how great they feel afterwards and connecting people to share their motivation with others.

Our idea is to motivate people to exercise through humour. There is lots of positive motivational material out there and yet still over half of New Zealanders don’t meet the ministry of healths weekly exercise guidelines. Our solution is a unique take on the fitness app using humorous insults to motivate people to be more aware of their current exercise and making it easy to add in more. Increasing weekly exercise has major positive impacts on overall wellbeing.


User Journey

Touchpoint 1 - Free shit

Touchpoint 2 - Teaser Video

Touchpoint 3 - GTFO App

GTFO - Get the fit on

We all love free shit. Students are drawn in through free merchandise available at student associations. This exposes them to the idea. The ‘free shit’ provides a call to action to visit the Facebook page and find out more.

The video provides more information about the idea without giving too much away. It provides a call to action to download the app.

The app provides motivation through humorous insults.

The merchandise being placed at the campus will also increase awareness as students will start interacting and asking where they go it from.


User Journey

Touchpoint 1 - Free shit

Touchpoint 2 - Teaser Video

Touchpoint 3 - GTFO App

GTFO - Get the fit on

We all love free shit. Students are drawn in through free merchandise available at student associations. This exposes them to the idea. The ‘free shit’ provides a call to action to visit the Facebook page and find out more.

The video provides more information about the idea without giving too much away. It provides a call to action to download the app.

The app provides motivation through humorous insults.

The merchandise being placed at the campus will also increase awareness as students will start interacting and asking where they go it from.


Touchpoint One


Touchpoint One


Touchpoint One

Free shit Free merchandise will be available at MAWSA and other student association spaces. The insults/ slogans draw students in and they then provided with a call to action to visit the facebook page and find out more information. Bags and water bottles were chosen as they are very visible items when in use. This means that others are exposed to the message.


Touchpoint One

Free shit Free merchandise will be available at MAWSA and other student association spaces. The insults/ slogans draw students in and they then provided with a call to action to visit the facebook page and find out more information. Bags and water bottles were chosen as they are very visible items when in use. This means that others are exposed to the message.


Touchpoint Two


Touchpoint Two


Touchpoint Two

Teaser Video Informative teaser video about the the necessary exercise required and putting it in perspective, This is bring awareness of who GTFO is and what are the intentions of this brand. The quick, humorous stance is to capture an urgency to know more about the app and to download it.


Touchpoint Two

Teaser Video Informative teaser video about the the necessary exercise required and putting it in perspective, This is bring awareness of who GTFO is and what are the intentions of this brand. The quick, humorous stance is to capture an urgency to know more about the app and to download it.


Touchpoint Three


Touchpoint Three


Touchpoint Three

The App The app provides motivation through humorous insults. An insult of the day draws users in and provides an incentive to open the app regularly. Users are also encouraged to share these insults with friends in order to connect and share motivation. The basic functions of the app are for users to input their current exercise, view how close they are to their goal and generate personalised physical activities to boost their minutes for the week.


Touchpoint Three

The App The app provides motivation through humorous insults. An insult of the day draws users in and provides an incentive to open the app regularly. Users are also encouraged to share these insults with friends in order to connect and share motivation. The basic functions of the app are for users to input their current exercise, view how close they are to their goal and generate personalised physical activities to boost their minutes for the week.


Site map


Site map


5 ways of wellbeing

Be Active

Connect

Take Notice

Keep Learning

Do what you can, enjoy what you do, move your mood.

Talk, listen feel connected

Remember the simple things that give you joy.

Embrace new experiences, see opportunities, surprise yourself

Spending time doing something you really enjoy has a big impact on wellbeing. Increasing excitement and positivity exercise gives the opportunity to take notice of your own body. Noticing, and being appreciative of what your body can do not what it can’t makes exercising an even better experience. Taking notice of how much exercise you do in you day allows users to celebrate small achievements that may otherwise be overlooked.

Exercise provides a space to learn more about your body and makes your body feel good. Exercising should be fun. Mixing up exercise options keeps it exciting. It can be a work out for the brain as well as the body! Using the generator enables users to learn about different ways that they can easily move their bodies.

Being active has a whole range of benefits. Some of them big, some of them small. It can help to reduce stress which has a huge impact on everyday wellbeing. All three touch points are centred around motivating users to exercise more.

Sharing the experience with others, whether that is before, during or after being active increases ongoing motivation and strengthens relationships. Sharing around the ‘post exercise feeling’ is important! Sharing motivation in the app provides an opportunity to connect with others.


5 ways of wellbeing

Be Active

Connect

Take Notice

Keep Learning

Do what you can, enjoy what you do, move your mood.

Talk, listen feel connected

Remember the simple things that give you joy.

Embrace new experiences, see opportunities, surprise yourself

Spending time doing something you really enjoy has a big impact on wellbeing. Increasing excitement and positivity exercise gives the opportunity to take notice of your own body. Noticing, and being appreciative of what your body can do not what it can’t makes exercising an even better experience. Taking notice of how much exercise you do in you day allows users to celebrate small achievements that may otherwise be overlooked.

Exercise provides a space to learn more about your body and makes your body feel good. Exercising should be fun. Mixing up exercise options keeps it exciting. It can be a work out for the brain as well as the body! Using the generator enables users to learn about different ways that they can easily move their bodies.

Being active has a whole range of benefits. Some of them big, some of them small. It can help to reduce stress which has a huge impact on everyday wellbeing. All three touch points are centred around motivating users to exercise more.

Sharing the experience with others, whether that is before, during or after being active increases ongoing motivation and strengthens relationships. Sharing around the ‘post exercise feeling’ is important! Sharing motivation in the app provides an opportunity to connect with others.


Health Benefits

Decreases stress & improves mental health

Better sleep & more energy

Fights disease

Chemicals that are triggered as a result of exercise, leaving you calmer and more positive. Exercising regularly can also improve body confidence and self-esteem. Moderate exercise allows you to focus and forget about other worries making it a great stress management technique.

Exercising helps your cardiovascular system to work better. Oxygen and other nutrients are delivered to different parts of the body increasing energy levels. With regular exercise it can become easier to fall asleep and promotes deeper sleep leaving you more energised.

Regular exercise helps with a wide range of health problems. These include stroke, metabolic syndrome, type 2 diabetes, depression, a number of types of cancer, arthritis and falls (Mayo Clinic).


Health Benefits

Decreases stress & improves mental health

Better sleep & more energy

Fights disease

Chemicals that are triggered as a result of exercise, leaving you calmer and more positive. Exercising regularly can also improve body confidence and self-esteem. Moderate exercise allows you to focus and forget about other worries making it a great stress management technique.

Exercising helps your cardiovascular system to work better. Oxygen and other nutrients are delivered to different parts of the body increasing energy levels. With regular exercise it can become easier to fall asleep and promotes deeper sleep leaving you more energised.

Regular exercise helps with a wide range of health problems. These include stroke, metabolic syndrome, type 2 diabetes, depression, a number of types of cancer, arthritis and falls (Mayo Clinic).


Process

Our Journey Our final solution we concluded to has developed vastly through the use of prototyping, research and interviews. It has allowed us to understand different views and to come through with a resolved final solution. Through thoroughly analysing our topic several times, we did make a drastic change due to our original plan being a little too broad and not engaging enough, incorporating with something and a tone of voice that is related to many students is a great way of approaching the audience you are after. It was a risky change however we felt that

it was right as a group and the with support and advice from peers and tutors we have managed to successfully turn it into a great project with a positive outcome. We have chosen to present our work with a video, presenting a user journey of how someone will approach our first touchpoint. Showing this in a video format gives the viewer a better understanding of the outcome of the project.


Process

Our Journey Our final solution we concluded to has developed vastly through the use of prototyping, research and interviews. It has allowed us to understand different views and to come through with a resolved final solution. Through thoroughly analysing our topic several times, we did make a drastic change due to our original plan being a little too broad and not engaging enough, incorporating with something and a tone of voice that is related to many students is a great way of approaching the audience you are after. It was a risky change however we felt that

it was right as a group and the with support and advice from peers and tutors we have managed to successfully turn it into a great project with a positive outcome. We have chosen to present our work with a video, presenting a user journey of how someone will approach our first touchpoint. Showing this in a video format gives the viewer a better understanding of the outcome of the project.


Summary

Rationale GTFO provides a humorous perspective to exercise which is not always the case. It brings something that not everyone enjoys to be a little more fun and beneficial. User feedback has indicated that a concept like this would be successful for the target audience that we have chosen. The audience could also be extended to more than just students but all young people aged 18-30. It addresses our brief titled ‘i’ll start tomorrow.’ The research we undertook to in forming the brief

indicated that a number of the excuses and reasons for people putting off exercise were all in their heads. The humorous tone of the app calls people out on all the excuses that they make in a way that makes it funny but also highlights the need for exercise.

The tensions that we observed surrounded the tone of our voice. We needed to balance the tensions between being humorous and serious. It needs to be fun but also serious enough for people will actually take the messages seriously and therefore act upon them. We balanced these tensions through a minimal structured visual style and a humorous tone of voice. There was also a need to be mindful about the harshness of the insults. We stayed away from any gendered or body

image insults and opted for laziness as the source of the insults. Future iterations could involve more development in the teaser video by possibly having a more engaging video which speaks to the viewer the same way the app speaks to its user.


Summary

Rationale GTFO provides a humorous perspective to exercise which is not always the case. It brings something that not everyone enjoys to be a little more fun and beneficial. User feedback has indicated that a concept like this would be successful for the target audience that we have chosen. The audience could also be extended to more than just students but all young people aged 18-30. It addresses our brief titled ‘i’ll start tomorrow.’ The research we undertook to in forming the brief

indicated that a number of the excuses and reasons for people putting off exercise were all in their heads. The humorous tone of the app calls people out on all the excuses that they make in a way that makes it funny but also highlights the need for exercise.

The tensions that we observed surrounded the tone of our voice. We needed to balance the tensions between being humorous and serious. It needs to be fun but also serious enough for people will actually take the messages seriously and therefore act upon them. We balanced these tensions through a minimal structured visual style and a humorous tone of voice. There was also a need to be mindful about the harshness of the insults. We stayed away from any gendered or body

image insults and opted for laziness as the source of the insults. Future iterations could involve more development in the teaser video by possibly having a more engaging video which speaks to the viewer the same way the app speaks to its user.


References

New Zealand Health Survey. “Annual Update of Key Results 2015/16: New Zealand Health Survey.” Ministry of Health, 2016, https:// minhealthnz.shinyapps.io/nz-health-survey2015-16-annual-update/ Sport New Zealand. “Sport and active recreation in the lives of New Zealand adults: 2013/14 Active New Zealand survey results.” Sport New Zealand, 2015, http:// www.sportnz.org.nz/assets/Uploads/ attachments/managing-sport/research/ Sport-and-Active-Recreation-in-the-lives-ofNew-Zealand-Adults.pdf Ministry of Health. “Eating and activity guidelines.” Ministry of Health, 22 October 2015 http://www.health.govt.nz/our-work/ eating-and-activity-guidelines Mayo Clinic Staff. “Exercise: 7 benefits of regular physical activity.” Mayo Clinic, Mayo Foundation for Medical Education and

Research, 2017, http://www.mayoclinic.org/ healthy-lifestyle/fitness/in-depth/exercise/ art-20048389?pg=1 This Girl Can UK. “This Girl Can UK.” Facebook, 2017, https://www.facebook. com/ThisGirlCanUK/ This Girl Can. “Meet the girls.” This Girl Can, 2017, http://www.thisgirlcan.co.uk/meetthe-girls/ Fitbit, Inc. “Fitbit.” Itunes, Apple Inc, 2017 https://itunes.apple.com/nz/app/fitbit/ id462638897?mt=8 Cheap Health Revolution. “Foods that increase serotonin, dopamine and endorphins.” Cheap Health Revolution, n.d., http://www.cheap-health-revolution.com/ foods-that-increase-serotonin.html

Sarah Jordan. “Why does chocolate make us happy?” Science Focus, Immediate Media Company Ltd., 2017, http://www.sciencefocus.com/blog/whydoes-chocolate-make-us-happy Alissa Fleck. “Health Benefits of Chocolate as a Stress Reducer.” SFGATE, n.d., http://healthyeating. sfgate.com/health-benefits-chocolate-stressreducer-5506.html WebMD. “Exercise and Depression.” WebMD, WebMD, LLC., 2017 http://www.webmd.com/ depression/guide/exercise-depression#1


References

New Zealand Health Survey. “Annual Update of Key Results 2015/16: New Zealand Health Survey.” Ministry of Health, 2016, https:// minhealthnz.shinyapps.io/nz-health-survey2015-16-annual-update/ Sport New Zealand. “Sport and active recreation in the lives of New Zealand adults: 2013/14 Active New Zealand survey results.” Sport New Zealand, 2015, http:// www.sportnz.org.nz/assets/Uploads/ attachments/managing-sport/research/ Sport-and-Active-Recreation-in-the-lives-ofNew-Zealand-Adults.pdf Ministry of Health. “Eating and activity guidelines.” Ministry of Health, 22 October 2015 http://www.health.govt.nz/our-work/ eating-and-activity-guidelines Mayo Clinic Staff. “Exercise: 7 benefits of regular physical activity.” Mayo Clinic, Mayo Foundation for Medical Education and

Research, 2017, http://www.mayoclinic.org/ healthy-lifestyle/fitness/in-depth/exercise/ art-20048389?pg=1 This Girl Can UK. “This Girl Can UK.” Facebook, 2017, https://www.facebook. com/ThisGirlCanUK/ This Girl Can. “Meet the girls.” This Girl Can, 2017, http://www.thisgirlcan.co.uk/meetthe-girls/ Fitbit, Inc. “Fitbit.” Itunes, Apple Inc, 2017 https://itunes.apple.com/nz/app/fitbit/ id462638897?mt=8 Cheap Health Revolution. “Foods that increase serotonin, dopamine and endorphins.” Cheap Health Revolution, n.d., http://www.cheap-health-revolution.com/ foods-that-increase-serotonin.html

Sarah Jordan. “Why does chocolate make us happy?” Science Focus, Immediate Media Company Ltd., 2017, http://www.sciencefocus.com/blog/whydoes-chocolate-make-us-happy Alissa Fleck. “Health Benefits of Chocolate as a Stress Reducer.” SFGATE, n.d., http://healthyeating. sfgate.com/health-benefits-chocolate-stressreducer-5506.html WebMD. “Exercise and Depression.” WebMD, WebMD, LLC., 2017 http://www.webmd.com/ depression/guide/exercise-depression#1


Get The Fit On


Get The Fit On


Maryam Alhaseny https://maryam358.blogspot.co.nz/ Elizabeth McPhail https://em222358.tumblr.com


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