StripeCon Visual Identity
Introduction This booklet contains a broad overview of the StripeCon brand. This includes, the logo, colour palette and graphic elements. The StripeCon brand will evolve from event to event. This booklet contains guidelines for the StripeCon 19 brand and is a starting point for developing it further.
StripeCon 19 StripeCon 19 continues to use the orange and pink colour palette and octagonal shaped logo from 2017. The added geometric shapes, 3D feel and an extended colour palette form the foundation of the StripeCon 19 design system.
Logo There are three versions of the primary logo. The octagonal combination mark can be used both on it’s own and with accompanying text.
StripeCon
New Zealand
StripeCon 19 Wellington, NZ
StripeCon 19
Wellington, NZ
StripeCon
New Zealand
Using the logo When using the logo ensure there is adequate spacing. When placed on dark backgrounds use white text. Always ensure there is sufficient contrast between the pink/orange logo and the background, e.g. greys are often not a suitable background. The text that accompanies the logo can be changed and updated to suit the situation.
StripeCon
New Zealand
StripeCon 19 Wellington, NZ
StripeCon 19
Wellington, NZ
StripeCon
New Zealand
Logo evolution The StripeCon logo can evolve and change for new events. An option for differentiating the different years or locations is colour. The octagonal shape and SilverStripe ‘S’ should always remain the same. StripeCon 17 logo
Alternative logo
StripeCon 19 logo
Colour palette The bright, warm primary colours are balanced by a secondary palette of cooler tones. The bright primary colours are used as accent colours. A charcoal tone is added as a background or text colour.
#EA3A71
#F2664C
#3A353A
Grapefruit
Mandarin
Charcoal
#3D76BB
#6A52A2
#AED1DB
Blue
Indigo
Light teal
Primary colours
Secondary colours
Extended colour palettes The extended colour palette was developed for the logo. It offers extra tones which add depth, creating the illusion of 3D.
#E13B3B
#F2664C
#F58A7C
Deep mandarin
Mandarin
Light mandarin
#C4255F
#EA3A71
#F175A8
Deep Grapefruit
Grapefruit
Light grapefruit
#C53D8A
#DD539E
#E88CBA
Deep berry
Berry
Light berry
Tequila sunrise - primary colour palette #E11959 Accessible Grapefruit
Accessible text colour on white
Extended colour palettes
# 05559B
#F2664C
#699BD0
Dark blue
Blue
Light blue
#31408A
#6A52A2
#9084BF
Dark indigo
Indigo
Light Indigo
#6B297A
#943A96
#C074B0
Dark violet
Violet
Light violet
#548b8E
#7CADB5
#AED1DB
Dark teal
Teal
Light teal
Cool tones - secondary colour palette
Design System The shapes that make up the refreshed logo are a starting point for the design system. Parts of the design system include; geometric illustrations of code symbols, patterns an illustration style and a dynamic logo.
StripeCon 2018 24-25 October Te Papa, Wellington