TREND BOOK 2015
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Contents About Trendscope 5 Foreword 7 Force of nature 9 Trend overview 10 Drivers 12 Trend direction 12 Interiors and design 14 Architecture 16 Graphics and print 18 Pantone colours 19 Escapism 21 Trend overview 22 Drivers 24 Trend direction 24 Interiors and design 26 Architecture 28 Graphics and print 30 Pantone colours 31
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Bio-Creativity 32 Trend overview 34 Drivers 36 Trend direction 36 Interiors and design 38 Architecture 40 Graphics and print 42 Pantone colours 43 Luminescense 44 Trend overview 46 Drivers 48 Trend direction 48 Interiors and design 50 Architecture 52 Graphics and print 54 Pantone colours 55 Bibliography 56 Contact 59
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About Trendscope Generating ideas for a better future
TrendScope stands for worldwide trend research. At TrendScope we aim to provide innovative and informative research, connecting every aspect of the design world. With our network of trend scouts, we have been analysing all kinds of sources and filtering information from a wide variety of industries since 2012. We strive to give our customers the most up-to-date trends that will go on to shape the future. Our trend reports and trend book provide our customers with the inspiration they need for their business to succeed. TrendScope has also succeeded in establishing itself as an eco-friendly company often focusing on greener developments.
For more detailed information about our team and services, please visit our website.
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Foreword The TrendScope trend book is a collection of the future ideas and concepts for 2015. Our trend book will take you through concrete innovations and signals for the future. We aim to outline the facts that will influence the way we think and act in the future. We have pinned our thoughts on the future in four key trends: Force of nature; Escapism; Bio-creativity and Luminescence. Every statement about the future made in this book is based on current news and developments. We believe the formula for success is in the symbiosis of growing technological complexity and the desire for natural simplicity. We are delighted to be able to offer you trends with which you can create an image for the better future. Take your time to read through these carefully composed articles. With best wishes, The TrendScope team
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“The flow of nature into people’s lives.” Stephen Corn
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Trend overview
Force of Nature In a modern world filled with technology and man-made materials, people are beginning to find ways to reconnect with nature. With much of the population living in cities, with gardens and personal outdoor spaces becoming less common, it is increasingly popular for people to bring the outdoors in, in any way they can. Innovative product design is allowing consumers to keep their own plants and grow their own vegetables from the comfort of their sofa. From self watering plant pots, to their own pot of land, managed from their computer. The every day person now has the ability to have the best of both worlds. Living in the busy modern day world with nature in their finger tips. It is not just at home that things are changing. In many public spaces, natural plant life is being brought in to modern buildings with live walls and whole ecosystems being grown under a roof. Innovative design and easy to use products will be key in seeing the rise in the popularity of bringing the outdoors indoors and combining the man-made with the natural.
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Drivers • • • •
Force of Nature
The strong urbanisation is leading to the lack of green spaces and parks where people can easily be in touch with nature without leaving the city. The threat of pollution. An increasing level of CO is making people lives more difficult making them realise the importance of the environment that surrounds them. The need of consumers to re-evaluate and re-create their relationship with nature in the search of a better life quality. The rise of technology and the combination between tradition and the modern way of life.
Trend Direction • • • •
The use of materials in interiors and fashion that give a natural sense. The development of green public spaces indoors. For example the Singapore Bay Gardens. The influence of nature and plants in architecture. Buildings being built based on the mechanisms of plants. Smart gadgets that use technological achievements to allow busy people keep nature in their houses.
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Interiors and Design • •
Force of Nature
Trees and plants are taking over houses and public spaces. Designers are being inspired by the aesthetics of nature, with natural materials creating a warm comfortable feel. Smart gadgets and design objects are allowing consumers to incorporate nature in their every day lives.
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Architecture • • • •
Force of Nature
Houses surrounded by wild plants in the middle of the forest or water are dominating “Force of Nature” Natural elements taking over modern buildings creating images with the impression that come straight from the future. The man-made co- existing in balance with the purest form of nature. The modern world of technology is becoming one with the pure environment of nature.
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Graphics and prints
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Pantone Colours
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“People are looking for a space that is pure and exotic, where real values have preserved.� Scott Carney 21
Trend overview
Escapism
The pressures of a technology driven world and the huge amount of spam information targeted at consumers everyday has its consequences. People begin questioning whether they like where their lives are going. The drab, day-to-day routine of the modern world can leave people wanting more spiritual and exotic experiences. Led by romantic notions, thousands of people embark on quixotic and emotional journeys across the world, to gain more fulfilled life. During this process, some people search for isolation from the modern world, leading them to cut themselves off from society all together. Due to modern day demands, this can become an increasingly popular idea. With phenomenons like spending their holidays in the middle of nowhere becoming very sought after, people are looking to free their minds and gain an inner peace that is a struggle to find in the modern world. Places that are pure and preserved from urban influence are becoming precious and sought after. the effect of cynical reality result in a growing desire for new body and mind experiences. Feeling bored and melancholic with day-to-day life, consumers will increasingly be after adventure. In order to catch future consumer’s attention, we need to give people something they don’t expect, provide them with new experiences and elements of surprise. A consumer’s spiritual needs should be addressed, as much as their bodies.
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Drivers • • • •
Escapism
The rise of technology. The need of consumers to escape from a cynical reality. The increasing quest for new experiences in body and soul. The need for isolation and a more romantic view of our world.
Trend Direction • Discovery of new places, pure and exotic away from the modern world. Cabins and resorts being built to give the feel of an alternative way of life. • Consumers looking for new activities that will take their minds off of their routine. • Smart gadgets that use technological achievements to allow busy people keep nature in their houses. • A romantic aspect of the world expressed through art and visual experimentation.
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Places and activities
Escapism
• An increasing interest towards cabins, built in the middle of nowhere has occurred. People not only seek physical isolation but they also spend their free time creating platforms such as http://freecabinporn.com, where they can share photos and opinions about them. • In their quest for new body and mind experiences people are practising yoga and meditation but they are also looking for new activities, which would free their minds even for a while. Hiring allotments to harvest their own produce or hang out in artificial entertainment parks are just some of them. • Smart gadgets that can give them the opportunity to isolate them even if they do not have the luxury to leave the city are becoming very popular.
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Art
Escapism
• Artists are drawing inspiration from romantic themes. • Dreams are an important source of inspiration for artist who want to express a general request for a return to romanticism. • The tendency to romanticism as an opposition to the cynical world is also expressed through colours and textures. Pastel colours are dominant and elements that create a dreamy cosy feel, such as clouds are present quite often. • Street art is expressing even more this general feeling not only by the chosen themes but also through quotes and mottos.
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Graphics and prints
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“Biology as a new material for design.” Viewpoint
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Trend overview
Bio-creativity Traditionally, biology was considered a mainly observational science. Nevertheless, an accelerating change has been noticed and biology has gained the power to alter basic life processes by challenging everything in its path. This development has drawn the attention of artists, photographers and designers, who are showing a unique interest in organisms, ecosystems and biological processes. Using visual methods, research and scientific procedures artists are attempting to recreate and capture the way micro-organisms live by opening new creative, artistic paths. The outcome of their work includes diverse forms such as photos, sculptures and films that encapsulate the essence of the science. Designers are drawing inspiration from the production of biological organisms in their pursuit to propose solutions to the matters of fast consumption and the current unsustainable nature of production. Experimentation, innovation and collaboration will be the key drivers in order to to push the boundaries in terms of science and design.
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Drivers • • • •
Bio-creativity
The rising influence of bio-politics in social life. The development of science and especially the development of technobiology and the way it affects people’s lives. The merge of the traditional and scientific world. The quest for new materials in terms of art and design in order to produce new type of visuals.
Trend Direction • The collaboration of artists and scientists in order to produce art. • The use of new organic materials and scientific methods that leads to unique design and art pieces. • The development of sustainable products with the use of organic materials.
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Art and Design • •
Bio-creativity
Architecture is being influenced by biology not only aesthetically but also in terms of materials. A new type of bacteria allows to building’s surfaces to absorb CO2 and heal crack on walls. Artists and designers are drawing inspiration from micro-organisms in order to produce art installations, photographs, videos or sculpture.
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Fashion • • • •
Bio-creativity
Organic materials and scientific methods to create fabrics and jewlery that seem more unusual than ever. Edible clothes and accessories are becoming reality with Emily Crane’s Micro-nutrient Couture project. Sustainable production is becoming the answer to fast consumption: clothes are being grown from eco-materials and decomposed while worn. The aesthetic result is delicate shapes and structures and pastel colours.
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Graphics and prints
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“Light creates ambience and feel for a place as well as the expression of a structure .� LeCorbusier 45
Trend overview
Luminescense Light defines the way people are living and perceiving their environments. It is associated with energy, colour changes and the beauty that surrounds them, not to mention the impact it has on their physiological and psychological health. However, scientists predict that the sun will reach its grand minimum by 2014, while going through a quiet phase, affecting the planet in several ways. On the other hand, an enormous amount of outdoor light scatters in the atmosphere producing light pollution and wasted energy. Taking into consideration these two facts, light, in its natural or artificial form, is starting to be used in a wiser way. As an element of energy, lighting architects are manipulating its natural form in museums, workplaces and even in retail to create more comfortable conditions. Visual artists are drawing their inspiration by using darkness as a canvas for light to create art installations that engage the audiences. It is also widely used to offer solutions in matters of practicality and education. People are now slowly recognising and appreciating its benefits and exploring various ways to enhance their lives with light in a healthy manner.
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Drivers • • •
Bio-creativity
The light pollution created every night by outdoors lighting. It is estimated that 1/5 of the population can’t see the Milky way anymore. The prediction that the sun will reach its grand minimum by 2013 and then go through a “quiet” phase making the planet a little bit darker. The need to control outdoor lighting and elliminate light pollution for a better quality of life.
Trend Direction • • • •
The use of more gentle outdoor lighting in buildings in order to reduce light pollution. Taking advantage of the natural light at workplaces, retail and public spaces to reduce energy waste and moreover to create comfortable environments. Artists drawing inspiration from the use of artificial and natural light, using dark as a camvas to create their installations. The light being used for educational purposes such as Digital Drape, is a new form of pattern cutting and body draping developed by the Fashion Department of Kingston University.
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Architecture • •
Bio-creativity
More often lighting architects are taking advantage of the natural light in all sorts of buildings not only to save energy but also because natural light is beneficial for people’s health. In terms of outdoor lighting, light becomes more descret and gentle. More important it becomes less invasive for the environment.
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Art and Design
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• Artists are using artificial light and light projectors to create unique installations that draw the attention. Their goal to create a mustical and out of space environment often combining audio and visual.
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Graphics and prints
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Pantone Colours
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Bibliograpy Magazines:
Websites:
Viewpoint Wallpaper Blueprint The New Scientist Adbusters Dazed
brazign.com/distorted-nature-installations-by-henrique-oliveira 25.media.tumblr.com/tumblr_m55h8m4BcL1qbl1koo1_500.jpg www.tumblr.com/tagged/lucy-mcrae myfarm.com www.24-7pressrelease.com/press-release/relief-for-the-gardening-impaired-232204.php blog.grdodge.org/2009/06/10/bringing-nature-indoors/ www.frenzedwaters.com/2012/03/fresh-nature-inspired-lounge-chair-design/ www.blue-magazine.com/2012/05/outdoors-green-bedroom.html inhabitat.com/local-river-plant-aquarium-by-mathieu-lehanneur/ www.designrulz.com/product-design/chair-product-design/2012/06/growing-chair-creative-design-inspired-by-nature/ greenovergrey.com/living-walls/overview.phpcdn.freshome.com/wp-content/uploads/2012/04/green-walls-buildings.jpg nhabitat.com/grass-on-lamp-by-itlab/ www.modernarchitectureconcept.com/amazing-wilkinson-residence-curves-design-by-robert-harvey-oshatz/ inspiredm.com/10-nature-inspired-urban-renewal-designs/ archinect.com/firms/project/1276712/urban-forest/1276713 www.iroonie.com/conceptual-students-dormitory-designs-super-modern-constructions/great-students-room-constructions/ inspiredbeautyofcourse.blogspot.co.uk/2012/09/nature-inspired-furniture.html www.dezeen.com/2011/11/22/cherry-tree-by-tom-price/ www.guardian.co.uk/business/2010/aug/06/stamp-collecting-boom-stanley-gibbons the-american-night.tumblr.com/ 25.media.tumblr.com/tumblr_lub00fKvI81qi23vmo1_500.png manmadediy.com/martin/posts/1612-cabin-porn-droolworthy-doses-of-escapism www.oipolloi.com/through-the-magpie-eye-free-cabin-porn blog.modernica.net/cristal-visions/ dornob.com/bubbles-of-luxury-inflatable-spheres-for-modular-camping/?ref=search
Film/Video Reidt Group, Ted talk, Rogier van der Heide Ted Talks, Drew Berry Into the Wild
Stores: Anthropology
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p2zine.com/2012/02/cabin-porn.html www.spireinme.com/cloud/ www.archdaily.com/166151/origami-cave-emergency-shelter-lava/shelter_night1/ www.thespiderawards.com/gallery/7th/gallery.php?g=n&x=p&cid=108&fid=93270 Hybercubes, http://www.coggles.com/culture/travel huerga.ru/tag/%D0%9E%D1%82%D0%B4%D1%8B%D1%85/ jesugulstue.blogspot.co.uk/2012/08/shelter-of-nostalgia.html tattonhousestudio.co.uk/index.php/yoga-classes/yoga/ ffffound.com/image/141fdeb49493f3ec717a604646429c5f29d52878 www.theatlantic.com/technology/archive/2012/03/what-it-means-that-urban-hipsters-like-staring-at-pictures-of-cabins/254495/ hypesrus.com/blog/2012/11/09/cocoon-1-die-plexiglaskugel-fuer-den-alltag/ www.tumblr.com/tagged/street-art-in-germany www.streetartutopia.com/?p=9951 society6.com/jayfleck/Skydivers_Print http://blissedasanewt.tumblr.com/post/14456364399/cathee-dahmen www.upcyclist.co.uk/2012/10/lightbulb-cloud/ www.positive-magazine.com/architecture/winnipeg-skating-shelters/ Rosie Hardy, http://www.flickr.com/photos/lydiamaherphotographs/6920356053/ www.flickr.com/photos/persisting_stars/4338476945/in/faves-verwerflich/ www.tumblr.com/tagged/red-heart-balloon zupi.com.br/images/uploads/ datavisualization.ch/wp-content/uploads/2011/04/complexity_graphics_01.jpg www.e-nox.net/illustration-iframe.php?page=3 www.nytimes.com/2010/11/16/science/16animate.html?_r=0 www.despoke.com/2010/09/17/100-materials-preview-2010-suzanne-lee-bio-couture/ www.vogue.it/slideshow?ID_Gallery=3686 www.design42day.com/2010/01/spiraling-skyscrapers-by-chimera/ www.asklabs.com/blog?group=links sojamo.tumblr.com/post/74728983/synetic-textile-architecture-environmetally designedobjects.blogspot.co.uk/2009_08_01_archive.html mayhemandmuse.com/aurora-obsons-recycled-art-sculptures/recycled-plastic-sculpture-art-installation-biology-cell/ www.ecouterre.com/maryland-scientists-harness-thousands-of-invisibility-cloaks-to-trap-a-rainbow/
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www.carolecollet.com/ www.ecouterre.com/edible-perfume-releases-fragrance-through-your-pores/ www.vogue.it/slideshow?ID_Gallery=3686 materialk.blogspot.co.uk/ mutamorphosis.wordpress.com/tag/biology/ www.thegorgeousdaily.com/quasi-objects-by-lorenzo-oggiano/ viewfromthecastel.com/tag/biology-and-fashion/ www.weheart.co.uk/2012/07/19/the-tanks-at-tate-modern/ solarsystem.nasa.gov/planets/profile.cfm?Object=Sun www.astronomyknowhow.com/light-pollution.htm www.123rf.com/photo_686415_steel-bridge-with-blue-lighting-at-nighttime-melbourne-docklands-victoria-australia.html www.kkuodesign.com/2009/12/03/worlds-largest-led-project-the-yas-hotel/ www.guardian.co.uk/artanddesign/2007/dec/13/art article.wn.com/view/2012/03/01/Kingston_University_Fashion_Students_Design_EcoFriendly_Clot/ www.hoklife.com/tag/the-weidt-group/ www.atlantageorgia.org/high-museum-of-art.html science.nationalgeographic.com/science/photos/sun-gallery/ Light pollution, http://www.noao.edu/education/gsmt/lp wn.com/milwaukee_art_museum_wings_opening roomforhistory.wordpress.com/2012/02/09/nature-architecture-the-city-of-light/ www.weheart.co.uk/2009/04/22/milan-2009-highlights-part-one/ www.marvelbuilding.com/unique-office-building-sliced-pieces-meat-pod-pavilion.html/interior-with-natural-light-of-unique-office-building-like-sliced-pieces-of-meat blog.globalfilm.org/?cat=255 inhabitat.com/bruce-munros-field-of-light-in-melbourne/ artobserved.com/2011/03/dont-miss-london-sprueth-magers-presents-vertical-works-by-anthony-mccall-at-ambika-p3-through-march-27th-2011/ inole.wordpress.com/2011/02/16/process-digital-draping/ heart.cultuur-ondernemen.nl/change/lichtontwerper-rogier-van-der-heide/#article-lichtontwerper-rogier-van-der-heide www.elenakalisphoto.com/projects/dark-water/ greenprophet.com/2012/11/5-star-yas-hotel-led-lights/ taceylouisegrant.blogspot.co.uk/2009/11/digital-drape-004-spiral.html 3aba.com/2012/10/06/led-light-at-an-art-installation/
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Generating ideas for a better future
Gabi Cox gabicox@trendscope.com Elizabeth Ĺ ersta elizabethsersta@trendscope.com Vassia Simou vassiasimou@trendscope.com Jessica van Twuiver jessicavantwuiver@trendscope.com
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