Elizabeth Tanin Portfolio (Version 7) by Elizabeth Tanin

evolution

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| ACADEMY OF ART UNIVERSITY CLASS Senior Portfolio INSTRUCTOR Jeremy Stout BOOK DESIGNER Elizabeth Tanin etanin@gmail.com www.elizabethtanin.com PHOTOGRAPHY Elizabeth Tanin FONTS Bell Gothic, Quay Sans SOFTWARE Adobe Illustrator, Photoshop, InDesign PRINTER H&H Imaging, San Francisco, CA BOOK BINDER The Key, Oakland, CA

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Absolut Rapture Skincare |||||||||||||||||||||||||||||||||||||||||||||||||| Disappearing Bees |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Juicy Couture ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| UPcycle Living ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Bungaroo Tea ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Pure Cleaning Products |||||||||||||||||||||||||||||||||||||||||||||||||||| SeedTime ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Pause for Paws ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| I AM ME. ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| Yum! Products Inc., Stationary |||||||||||||||||||||||||||||||||||||||

06 10 14 18 22 26 30 34 38 42

Absolut Rapture Skincare INSTRUCTOR Tom McNulty CLASS Package Design 3 SEMESTER Spring 2010 FORMAT Packaging OBJECTIVE What would happen if you combined the pure smoothness of Absolut Vodka and a man? You would create Absolut Rapture, a menâ&#x20AC;&#x2122;s skincare line that features some of the most smoothing products on the market. SOLUTION The product line features 7 products to help men achieve ultimate healthy, glowing and beautiful skin. The color scheme is cool and calm and relates to the original Absolut Vodka bottle. Rapture is defined as ecstasy, where each man will feel they are in while using this skincare line. What man wouldnâ&#x20AC;&#x2122;t want smooth, sexy skin that impresses all around him.

mpany SkinPackaging Care Packaging System Skin Care System

The Absolut Company Skin Care Packaging System Final | Display

with eucalyptus Filled with eucalyptus oilFilled to heal, squalene to oil to heal, squalene to aloe veraA,gel vitamins A, B5, C, D lubricate, aloe vera gel tolubricate, soothe, vitamins B5,toC,soothe, D and E and moisturizing oils soften and and E and natural moisturizing oils natural soften and lubricate thea beard, helping provide a close shave. lubricate the beard, helping provide close shave. No Benzocaine so you can't over-shave. Shave Cream No Benzocaine so you can't over-shave. Shave Cream washes easily off the blade. washes easily off the blade.

12.5in long

re Packaging System Company Skin Care Packaging System FOR

MEN

GENTLE

SHAVE CREAM SHAVE CREAM Recover Recover from daily stress. from daily stress. yourself to a nourishing, Treat yourself toTreat a nourishing, shave; the best shave smooth shave; thesmooth best shave you have ever had.you have ever had. 6.0 FL.OZ.

6.0 FL.OZ.

TURE RAPTURE

M E N

OLIC

F O R

M EN

GLYCOLIC

LEANSER

FACIAL CLEANSER

daily stress. and hydrate have your face leanliness.

Recover from daily stress. Revive, refresh and hydrate your skin, and have your face squeak with cleanliness.

L.OZ.

16.0 FL.OZ.

10 || PROJECT 1

DIRECTIONS

3.5 inches wide

2 inches high

ACTIVE INGREDIENTS ACTIVE INGREDIENTS

Hazel: Helps to purify Witch Hazel: Helps to purifyWitch skin, control oil, and tightenskin, control oil, and tighten pores. Algae Extract: pores. Algae Extract: Helps control excess sebumHelps control excess sebum production. GrapeE:Seed Extract production. Grape Seed Extract and Vitamin Protects the and Vitamin E: Protects the skin from free radical damage. skin from free radical damage.

7 inches wide

INACTIVE INGREDIENTS INACTIVE INGREDIENTS

Water, Glycol, Isopropyl Myristate, Butylene Glycol, Biosaccharide Water, Isopropyl Myristate, Butylene Biosaccharide Gum-1, Triethylhexanoin, Hydrogenated Lecithin, Behenyl Gum-1, Triethylhexanoin, Hydrogenated Lecithin, Behenyl Alcohol, 60, Cetearyl Alcohol, Polysorbate 60, Squalane, Alcohol, Cetearyl Alcohol, Polysorbate Squalane, Cocos Nucifera Gardenia Tahitensis Flower, Dimethicone, Cocos Nucifera Oil, Gardenia Tahitensis Flower,Oil, Dimethicone, Calophyllum Inophylum Seed Oil, Sodium Hydroxide, Calophyllum Inophylum Seed Oil, Sodium Hydroxide, Alkyl Acrylate Crosspolymer, Potassium Acrylates/C10-30 Alkyl AcrylateAcrylates/C10-30 Crosspolymer, Potassium Sorbate, Phenoxyethanol. Sorbate, Phenoxyethanol. Made in Sweden for V&S Absolut Spirits 117 97 Stockholm Sweden

Made in Sweden for V&S Absolut Spirits 117 97 Stockholm Sweden

With aloe vera for soothing, glycolic acid to ease away fine lines, vitamins A, C and E to nourish. Cleanses and buffs away sur face skin cells, leaving skin smooth and ready for shaving. Helps prevent ingrown hairs and razor burn.

DIRECTIONS

Every night after cleansing, pour a small amount into a cotton pad and gently wipe over face and neck.

ACTIVE INGREDIENTS

Witch Hazel: Helps to purify skin, control oil, and tighten pores. Algae Extract: Helps control excess sebum production. Grape Seed Extract and Vitamin E: Protects the skin from free radical damage.

INACTIVE INGREDIENTS

Water, Isopropyl Myristate, Butylene Glycol, Biosaccharide Gum-1, Triethylhexanoin, Hydrogenated Lecithin, Behenyl Alcohol, Cetearyl Alcohol, Polysorbate 60, Squalane, Cocos Nucifera Oil, Gardenia Tahitensis Flower, Dimethicone, Calophyllum Inophylum Seed Oil, Sodium Hydroxide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Potassium Sorbate, Phenoxyethanol.

.625in from edge

2 inches high

The Absolut Company Skin Care Packaging System Final | Display

DIRECTIONS

VIEW: FRONT

NOT TO SCALE

12.5 inches 10 inches 1.25in

1.25in

Every night after cleansing, pour a small amount into a cotton pad and gently wipe over face and neck.

ACTIVE INGREDIENTS

.32in

INACTIVE INGREDIENTS

Water, Isopropyl Myristate, Butylene Glycol, Biosaccharide Gum-1, Triethylhexanoin, Hydrogenated Lecithin, Behenyl Alcohol, Cetearyl Alcohol, Polysorbate 60, Squalane, .43in Cocos Nucifera Oil, Gardenia Tahitensis Flower, Dimethicone, Calophyllum Inophylum Seed Oil, Sodium Hydroxide, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Potassium Sorbate, Phenoxyethanol.

3.23in

3.93in

VIEW: TOP Made in Sweden for V&S Absolut Spirits 117 97 Stockholm Sweden

3.5in

3.63in

.32in

Witch Hazel: Helps to purify skin, control oil, and tighten pores. Algae Extract: Helps control excess sebum production. Grape Seed Extract and Vitamin E: Protects the skin from free radical damage.

7 inches

FOR

DIRECTIONS

small lather, amountshave into your hand, lather, shave Pour a small amount intoPour youra hand, andAfter rinse.Shave Best Balm. if used with After Shave Balm. and rinse. Best if used with

3.5 inches

RAPTURE RAPTURE

10in long

3.1in

.43in

TO SCALE

Made in Sweden for V&S Absolut Spirits 117 97 Stockholm Sweden

ABSOLUT RAPTURE || 11

RAPTURE F O R

RAPTURE

M E N

GLYCOLIC

FACIAL CLEANSER

RAPTURE FOR

MEN

MOISTURIZING

SPF 15 LOTION

Protect your skin from envioromental damage, while minimizing the signs of aging. .5 FL.OZ.

RAPTURE FOR

MEN

GENTLE

SHAVE CREAM

RAPTURE F O R

M E N

Recover from daily stress. Treat yourself to a nourishing, smooth shave; the best shave you have ever had.

SOOTHING

AFTER SHAVE BALM 2.5 FL.OZ.

6.0 FL.OZ.

Recover from daily stress. Revive, refresh and hydrate your skin, and have your face squeak with cleanliness. 64.0 FL.OZ.

FOR

MEN

EXFOLIATING

FACIAL SCRUB

RAPTURE F O R

M E N

MOISTURIZING

HAND CREAM

Recover from daily stress. Nourish, sooth and refresh your skin, and remove unwanted skin cells. 8.0 FL.OZ.

Recover from daily stress. Get smooth, soft hands with this ultra-moisturizing hand cream.

RAPTURE

32.0 FL.OZ.

LIP BALM

F O R

M E N

SOOTHING .33 FL.OZ.

12 || PROJECT 1

ABSOLUT RAPTURE || 13

14 || PROJECT 1

Disappearing Bees: CCD INSTRUCTOR Carolina De Bartalo CLASS Typography 3 SEMESTER Spring 2010 FORMAT Book OBJECTIVE Design a 96-page book based on one of the following themes: 1) Survival; 2) Network. All elements of the design must be of your own creation, producing your own photos and/or produce your own illustrations, maps, charts and graphs. SOLUTION This 96-page book on Colony Collapse Disorder features topics that explain the “Survival” topic of Disappearing Bees. Chapters include, The Bascis and The Plan, explaining what CCD is and what we can do to help the survival of the bee population. All photography, graphs, charts and illustrations were designed by me.

this be the warning sign of a much larger crisis looming directly ahead? Might humankind suffer someday from ‘Civilization Collapse Disorder’? And how must we change our human hive in order to ensure its survival? Like “An Inconvenient Truth” and “Silent Spring” before it, “A Spring without Bees” is a compelling cautionary tale and a clarion call for action. On the 100th anniversary of the birth of Rachel Carson, the world faces a new environmental disaster, from a chemical similar to DDT. This time the culprit appears to be IMD, or imidacloprid, a relatively new but widely used insecticide in the United States. Many beekeepers and some researchers think IMD is the new prime suspect for the devastating syn-

United States. They say even trace amounts of IMD make bees lose their desire to feed, which would quickly lead to the collapse of their colony. After several days, there are few or no bees left in the hive. Since honey bees are essential to the production of fruit, nut, and vegetable crops

In addition to the thousands of worker bees, a colony in particular, there are caretaking or nurse

DISAPPEARING BEES

[Colony Collapse Disorder]

FIGURE 1.2 [TYPES OF BEES]

bees, which intensively groom and decontaminate the returning workers, and generally care for the health of the hive. These caretaking bees are there to protect all members of the colony, removing dirt, debris, and mites, fighting pathogens, and helping to care for the young. Without

WoRKER

them, the hive cannot survive. Besides the important nurse bees, there are

[Colony Collapse Disorder]

drome known as Colony Collapse Disorder, or CCD, which has raised the annual die-off rate of honey bees to 30 percent of all the beehives in the

DISAPPEARING BEES

Using CCD are a metaphor for own human hive, are the bees trying to tell us something? Could

[FEmAlE]

the guard bees, the heating and cooling teams, the cleaning squads, combbuilders and honey producers, and of course the foraging worker bees. All of these bees are sisters, daughters of the same mother queen bee.

around the world, their demise could spell catastrophe for our food supply and global economy.

Elizabeth Tanin

Then there are the males, the drones. They are hairy, clumsy, stingless ones. A male drone just eats

Elizabeth Tanin

male drone just eats, does nothing its entire life—then it mates with the queen and immediately dies when its genitals snap off. not quite a glamorous life for male bees, you might say—in contrast to the “Pollen Jocks” portrayed in Jerry Seinfeld’s Bee movie. All of these facts are from observation. With the recent breaking of the honey bee genetic code however, we can now finally see what unique creature Apis mellifera truly QUEEn

is. Following the fruit fly and the mosquito, researchers in 2006 com-

[FEmAlE]

pleted the genome map of Apis. The results are revealing, and key to understanding humanity’s best friend among insects. They include: 1 Honey bees have a high number of genes related to learning., more then fruit flies and mosquitoes. Bees can only learn they have been found to be able to known what is the “same” or “different”---and they communicate in many ways, from sounds to motions to pheromones and more. 2 Bees have a very high number of olfactory genetic families, meaning bees Disappearing Bees: Colony Collapse Disorder, Book design copyright © 2010 by Elizabeth Tanin Book design copyright © 2010 by Elizabeth Tanin, Published by Eliza-

DISAPPEARING BEES

TABLE OF CONTENTS

have incredible, powerful sense of smell, explaining they find far nectar.

[Colony Collapse Disorder]

beth Tanin for course number GR.330, Typography 3, taught online by

InTRodUCTIon 1 THE BASICS

Carolina de Bartolo in Spring 2010 at Academy of Art University, San

15 23

4 IT’S noT THE CEll PHonES

5 IT’S noT A VIRUS

6 THE RETURn oF THE BEES

IndEx

dRonE

2 Colony CollAPSE dISoRdER 3 ImPACT oF CCd

7 THE PlAn

3 Few genes families are related to immunity, giving bees a lowered resis-

tance to new pathogens.The grooming behavior of the nurse bees appar-

[mAlE]

ently makes up for this genetic deficiency; a big job as colonies of up to 60,000 bees live so closely together and could easily infect each other.

75 90

Elizabeth Tanin

THE BASICS

CHAPTER 1

We know far more about bees today, thanks to the recently completed Honey Bee Genome Sequen-

FIGURE 1.1 [BEE ANATOMY]

FIGURE 2.2 [COLONY COLLAPSE DISORDER BY STATE CONTINENTAL U.S. ONLY]

cing Project, a collaboration of scientists around the world, funded by

INTRODUCTION

Honeybees are dying. In America, one in three gives was left lifeless at the beginning of 2008. In France, the death rate might be about 60%. In Britain, a govern-

ComPoUnd EyE

FoREWInG

the national Human Genome Research Institute, the national Institute

HInd WInG

to this new genetic map, the main honey bee species, Apis mellifera l.,

of Health, and the United States departments of Agriculture. According

ABdomEn

HEAd

SPIRAClE

AnTEnnA

THE BASICS

Honeybees are social insects, which means they five in large well organized family groups. Bees family groups. Bees are social insects that are highly evolved insects that engage in a variety of complex tasks not practiced by the multitude of sol-

decade. A third of all that we eat, and much of what we wear, relies on pol-

itary insects. Communication, complex nest construction, environmental

lination by honeybees. So if or when the world loses its black-and-yellow

control, defense, and division of the labor are just some of the behaviors

workers, the consequences will be dire. What is behind this catastrophe?

that honey bees have developed to exist successfully in social colonies.

Viruses, parasites, pesticides and climate change have all been blamed.

These fascinating behaviors make social insects in general, and honey

As has modern mono culture agribusiness. In this timely book, two keen

bees in particular, among the most fascinating creatures on earth.

STInG

of planetary change, they are seemingly designed by evolution to reshape

TonGUE HInd lEG

the Earth. In just one day, a honey bee will harvest several thousand flowers, making twelve or more trips, gathering pollen from just a single THoRAx

mIddlE lEG

amateur apiarists investigate all the claims and counterclaims with the

A honeybee colony consists of 3 kinds of adult bees: workers, drones and a queen. Several thousand worker bees cooperate in nest building, food collection, and brood rear-

the question that will soon be on everyone’s lips: is there any possible way

ing. Each worker has a definite task to perform, related to its adult age.

of saving the honeybees, and, with them, the world as we know it?

But surviving and reproducing take the combined efforts of the entire

on a massive scale.

million flight miles per gallon of honey. For the hive to product one sur-

drones during late spring and summer. The social structure of the colony

plus pound of sweet energy source, it takes about eight pounds of honey

is maintained by the presence of the queen and workers and depends

for foraging, brood rearing and winter food. Any extra honey, of course,

on an effective system of communication. The distribution of chemical

can be taken by beekeepers for income. Typically, bees will only fly about

pheromones among members and communicative “dances” are respon-

two to two and a half miles from their hive, giving them over 12,000

sible for controlling the activities necessary for colony survival.

colony. Individual bees (workers, drones, and queens) cannot survive

Bees have a long proboscis, which enables them to obtain nectar from flowers. The have antennae

without the support of the colony.

species each time. Bee pollination is a system made of reproduce flowers

A hive can gather pollen and nectar from up to 500 million flowers in a year, getting about seven In addition to the thousands of worker bees, a colony normally has a queen and several hundred

help of scientist and beekeepers in Europe, America and beyond. They ask

as a small, golden, furry pollinator, and as the hardest-working animal on the planet. It is little wonder that honey bees are such successful agents

lIPS

FoRElEG

ment minister has warned that honey bees could be extinct within a

evolved some 60 million years ago. most know the European honey bee

acres to find nectar. If a source is farther away, however, the honey bee will sometimes fly up to ten miles at a speed of twelve to fifteen miles per

flowers. They have antennae almost universally made up of 13 segments

house. All of this energy spent by the worker bees, which are all females,

in males and 12 in females, as is typical for the superfamily. Bees all have

is supported by an incredibly complex social structure. Besides the queen

two pairs of wings, the hind pair being the smaller of the two; in a very

bee, which lay 2,000 eggs per day and store male sperm for years, layers

few species, one sex has relatively short wings that make flight difficult

of different types of bees keep the colony going.

STATES REPoRTInG CCd

noT REPoRTInG CCd

or impossible, but none are wingless. The smallest bee is trihona minima, a stringless bee whose workers are about 2.1 mm (5/64’’) long. The largest bee in the world is megachile pluto, a leafcutter bee whose females can attain a length of 39 mm (1.5”). members of the family Halictidae, or sweat bees, are the most common type of bee in the northern Hemisphere, though they are small and often mistaken for wasps or flies.

22 || PROJECT 2

CHAPTER 1

THE BASICS

CHAPTER 2

COLONY COLLAPSE DISORDER

DISAPPEARING BEES: CCD || 23

26 || PROJECT 2

Juicy Couture CSR INSTRUCTOR Kelly Conley CLASS Print 2 SEMESTER Spring 2010 FORMAT CSR Brochure Posters Logo OBJECTIVE The purpose for designing a CSR report, brochure, posters and various advertisements, is to pronounce Juicy Coutureâ&#x20AC;&#x2122;s importance in the fashion world. They are an unparalleled company that keeps their customers coming back time and time again. All customers love the Juicy experience. SOLUTION The Juicy Couture CSR report, posters and logo were all designed around the already existing Juicy Couture look and feel. This was acomplished by using the same typfaces, bright colors and layering that Juicy Coutureâ&#x20AC;&#x2122;s company usies in their marketing.

JUI C O U TC UY R

RECYC

Sewing the Seeds of Change....................... 02 Stitching Together Communities................... 04 Patching up the Environment.........................06

LING

Conserving Materials.................................. 08 Recycling Products......................................10 Product Innovations.....................................16 Financials...................................................18

After receiving many requests from our customers and employees

Corporate Informaton.................................. 22

RESPONSIBLE FASHION

N CONTE

CSR 2010 Sewing The Seeds of Change

to improve our recycling efforts here at Juicy Couture we are excited to share our progress. As a company, we

now have a comprehensive recycling program in place, including technology products and organic waste. In fall 2008, we implemented a company-wide program for commingled recycling. All Juicy Couture stores and headquarter offices now have comprehensive recycling programs in place, including recycling bins for customers in our stores. The enhanced recycling program captures all aluminum, paper, cardboard, plastic, glass and compostable materials, greatly reducing the amount of waste Juicy Couture generates. Additionally, we now track all materials we divert from landfills so we know how much progress we’re making. To date we have been able to divert approximately 70% of recyclable and organic (where applicable) materials from going to the landfills

SEWIN

SEEDS G THE OF

STI T O G TE CT H I N G HER

The idea of corporate social responsibility is not new to our company. Since our early beginnings as a single store based in California, we have made every effort to run an ethical business where people want to work and shop. We believe it’s just good business. Our social responsibility efforts help us

STI T O G TE CT H I N G HER volunteerism. Our selected areas of focus are arts and culture, education, health, community development and the environment, with diversity playing a key role.

To be eligible, organizations must qualify for nonprofit status un-

• Demonstrate responsible financial policies and management

something that we can always get better at.

der the Internal Revenue Code, benefit the local communities served by Juicy Couture,

• Satisfy the project is not an unnecessary duplication

We recognize any success we’ve enjoyed is based on the quality of our responsible company and know that the trust our customers have in us is not to be taken lightly.

• Benefit the local communities served by Juicy Couture

We give cash contributions so the nonprofit receives the maximum benefit. If the organization meets the eligibility requirements, please submit

millions of dollars to nonprofit partners across the country. Our mindset was just to do the right

in writing, a concise description, including purpose and objectives, amount of request,

thing and we had lots of great employees individually making decisions to improve our social

proof of nonprofit under Internal Revenue Code, list of officers and directors, history of organization, and a recent annual report. Most contributions are determined annually by the regional office. Requests must be received by October 1 for the following year. Organizations will be notified in January of the status of their request.

CHANG

COMM

ING P A T CHHE T UP

We recognize that our stores, headquarter offices, and distribution and

contact centers make an environmental impact. For many years Juicy has been involved in recycling, energy and water conservation and overall waste reduction. In 2008, we formal-

Juicy CSR 2010

Organic Cotton Development As a fashion specialty retailer, we sell branded merchandise from vendor partners and contract to manufacture Juicy Couture’s private label product. Though there are countless worthy organizations to which Juicy Couture could contribute to improve the environment, we decided to focus on one issue directly related to what we do — increasing the

CONSE

RVING

information in transit to the recycling facility. We also recycle 100% of printer and copier toners through our suppliers.

UNITES

This process makes nutrient-rich, contaminant-free soil that can be utilized for landscap-

organic recycling programs, including our Scottsdale Fashion Square store. In December 2008, we started an organic recycling program there which helps to divert organic waste

system, and it saves our company thousands of dollars in energy costs. At our Juicy Couture Direct Fulfillment and

materials to compost. We partnered with Singh Farms to convert the organic waste to

Contact Center in Los Angeles, CA, the company is expecting to save almost $150,000 in energy costs each year

will reduce electricity usage by an estimated 3.2 million kilowatt hours in 2009.

conservation, waste management, packaging and product innovations and organic cotton

of decrease has accelerated to 3.5% in the past three years, and we expect it to continue decreasing for up to five years. Our overall goal is to continue to use less power and

Juicy Couture is taking a proactive approach to responsible water use by reducing consumption and practicing clean, responsible use. Our goal is to decrease water usage in our stores, headquarters, and through efficiencies gained in our supply chain, while teaching good habits to customers and employees. These objectives are being obtained through water conservation and anti-pollution efforts. We are conserving water by observing landscaping needs,

maximize energy efficiency through new technologies in lighting, heating, cooling and

using energy star-rated kitchen equipment, and installing regulated flow toilets and waterless urinals.

other systems.

As a fashion retailer, our catalogs are an important communi-

compost, who will then work with Scottsdale Fashion Square mall to utilize the compost

While cotton accounts for only 3% of the world’s agricultural

for fertilizer on the landscaped area around our store. Click here to learn more about

crops, it uses more pesticides than any other single crop — comprising 25% of all agro-

social responsibility efforts in our restaurants.

chemicals used. One pound of non-organic raw cotton (the approximate amount in one

We are working to reduce the use of harmful substances

cotton helps to minimize the environmental effects of agrochemicals and causes less hu-

t-shirt) requires 1/3 pound of pesticides and 2/3 pound of fertilizers. The use of organic

by eliminating any use of dangerous or harmful chemicals or toxins, and finding alterna-

man exposure to harmful chemicals for farm workers, people living in farm communities

tive, sustainable options in our internal processes and procedures as well as working with

and factory workers involved in manufacturing products. Nordstrom is dedicated to

our suppliers to improve their environmental impacts. In our restaurants, we are expand-

increasing its use of organic cotton by supporting global organizations that provide aid

ing our food offerings by providing more organic options, Bovine Growth Hormone

and education to organic cotton farmers, such as the Organic Exchange.

(rBGH)-free liquid dairy products, and eliminating trans-fat, partially hydrogenated

cation vehicle to share with our customers the great merchandise we have to offer. It’s also

and hydrogenated oils in our restaurants and specialty coffee bars. As a company, we

Juicy Couture uses organic cotton as a standard raw material in

Juicy Couture routinely pilots energy efficient heating, cooling and other systems that

important that our catalogs and mailings are earth-friendly. To this end, in April 2007, we

have been testing our products for banned and limited use chemicals since 1996. As of

Juicy Couture private label merchandise, and also buys organic cotton merchandise from

use energy. For example, the company is starting to introduce no-touch hand dryers into

increased the Post Consumer Waste content of our catalogs from 10% to 30%. Also, all

December 2008, we expanded on these practices by adopting the American Apparel and

vendors. “Organic” is a term used to describe any product grown or produced without

Footwear Association (AAFA) Restricted Substance List.

Heating, Cooling and Other Systems

Across our stores and operations, we are taking a closer look at how we can reduce our

new and remodeled stores. These appliances are energy efficient and save a large amount

catalog and direct mail paper is now Forest Stewardship Council (FSC) certified, which sets

impact on the environment through innovations in sustainable merchandise, eco-friendly

of paper. On a larger scale, at our flagship store in Los Angeles, CA, we have a specialized

the standards for environmentally responsible forestry. Juicy Couture is a leading retailer in

chemicals for a period of three years in order to become certified. Organic usually costs

bags and boxes, and organic cotton development.

air conditioning system that cools the store in the daytime utilizing stored ice, without

this category with 30% PCW content and FSC certification for its entire catalog program.

slightly more to produce, but has much less environmental impact than traditional cot-

34 || PROJECT 3

ENVI

pesticides, synthetic fertilizers or genetic modification. The soil must be free of these

ton. The “Eco-Conscious Style” sections of our website feature merchandise styles made

running the mechanical cooling element.

ing and other projects. We currently have approximately 20 stores that are involved in

despite nearly doubling the facility’s size. A combination of new occupancy sensors and enhanced lighting fixtures

development.

Juicy CSR 2010

gram (where local compositing facilities exist), which helps us divert waste to compost.

energy savings over the

past two years as a result of lighting upgrades implemented in our stores and the Juicy Direct Fulfillment and

Energy Efficiency

CTS

In June 2008, we implemented an organic recycling proJuicy Couture has experienced some significant

Contact Center. We transitioned to a new spotlight technology in our Juicy Couture stores. And, in some cases,

for organic cotton merchandise.

One of our key environmental focus areas is energy efficiency. Over the past several years,

Packaging and Product Innovations

Juicy CSR 2010

world’s supply of organic cotton. Visit this section to learn about cotton’s environmental

we’ve reduced our energy use per-square-foot by an average of 2% each year. This rate

Learn more about our efforts in this section.

impact, trade development, our involvement with the Organic Exchange and also shop

ized our commitment to the environment with the creation of our social responsibility

Waste Management

for recycling is either formatted or a “boot-up” password is placed in the bios to protect any

entire stores are being converted to the new lighting systems. The lighting is better quality compared to the old

strategy. It’s our goal to reduce our impact on the environment by focusing on resource

We’re trying to increase recycling and decrease our use of harmful chemicals and toxins.

gram’s start in fall 2002, Juicy Couture has worked with a third party to reuse, sell and prop-

PRODU

demonstrate responsible financial policies and management and satisfy the project is not an unnecessary duplication

one of the first retail companies to offer profit sharing to its employees, and each year we donate

responsibility efforts.

and preserving the earth’s resources through our IT Asset Recycling Program. Since the pro-

• Qualify for nonprofit status under the Internal Revenue Code

connect with our customers and employees and help drive results. Just as we strive to offer our customers the

Making responsible business decisions is something we’ve done for a long time. Juicy Couture was

Juicy Couture is committed to safeguarding electronic information erly dispose of old computers. This means that any hard drive leaving a Juicy Couture location

At Juicy Couture, we have a long-standing commitment to supporting the communities we serve. This support takes the form of At Juicy Couture, we have a long-standing commitmentcommunity to supporting the cash contributions, partnerships and volunteerism. Our selected areas of focus are arts and culture, education, health, community development communities we serve. This support takes the form of cash contributions, community partnerships andplaying a key role. To be eligible, organizations must: and the environment, with diversity

best possible customer service, social responsibility is a subject that requires continuous improvement — it’s

relationships with our customers, employees, vendors and communities. We strive to be a socially

across the nation.

STI T O G ETTC H I N G HER

T ORMEN 9

MAT

ERIALS

with organic cotton and other environmentally friendly elements.

Juicy CSR 2010

JUICY COUTURE CSR || 35

36 || PROJECT 3

04 Bungaroo Tea INSTRUCTOR Greta Harding CLASS Package Design 2 SEMESTER Fall 2009 FORMAT Packaging OBJECTIVE Bungaroo, a new and upcoming tea company located in Austrailia, wants a new, fresh, colorful, but cost-efficient design. Their target audience is young college students who are green friendly. Bungaroo wanted only 2 PMS colors used per package not only to save money on paper and printing services, but also to be more green friendly SOLUTION The finished Bungaroo tea packaging system has a belly band on each package to easily show the potenial customer what type of tea is inside. Each color represents a different type of tea. Once the belly band is slipped off, the package can easily be opened to access and enjoy your cup of tea.

BUNGAROO TEA || 45 60g Nutrition Facts Serving Size 1 Teaspoon (2.5g) Servings Per Container 24 Amount Per Serving

Calories 0

0% 0% 1%

Green Tea Full Leaf Loose Tea 0%

Oolong Tea Full Leaf Loose Tea

% Daily Value*

Green Tea Full Leaf Loose Tea Total Fat 0g Sodium 0g Potassium 25mg

Oolong Tea Full Leaf Loose Tea

The Perfect Cup of Green Tea (per 8 fl. oz.)

{

Hot Tea Iced Tea

1 tsp 2 tsp

175ยบ

1 min.

{

Total Carbohydrate 0g Protein 0g

44 || PROJECT 4 60g

Straight green teas have a clean, delicious taste you will enjoy. When paired with other fruits or spices, the flavor excites your tastebuds and provides a very healthy treat. Green teas include EGCG complex, a highly desirable antioxidant.

Health Benefits of Green Tea 1//May help boost the immune system 2//Includes polyphenols which may help prevent the growth of certain cancers 3//Soothes the stomach and digestive system 4//Regulates blood sugar 5//Lower cholesterol 6//Contains 5-10% of the caffeine in a cup of coffee.

Nutrition Facts Serving Size 1 Teaspoon (2.5g) Servings Per Container 24 Amount Per Serving

Calories 0 % Daily Value*

The Perfect Cup of Oolong Tea (per 8 fl. oz.)

{

Hot Tea Iced Tea

1 tsp 2 tsp

195ยบ

3 mis.

{

Oolong teas are full-bodied with a fragrant and fruity aroma. Often called weight loss teas because they help burn fat built up in the body. They are often served in Chinese restaurants.

Total Carbohydrate 0g

0% 1%

Sodium 0g Potassium 25mg

Total Fat 0g

Health Benefits of Oolong Tea 1//Good for metabolism and digestion 2//May help lower your cholesterol levels 3//Also known as 'Wu-Long' teas 4//Excellent for skin and complexion 5//Contains 10-15% of the caffeine in a cup of coffee

Protein 0g

Not a significant source of calories from fat, saturated fat, trans fat, cholesterol, dietary fiber, sugar, vitamin A, vitamin C, calcium and iron.

Madura Tea Estates 753 Clothiers Creek Road Murwillumbah NSW 2482 Australia +61 2 6670 6000

*Percent Daily Values are based on a 2,000 calorie diet.

Madura Tea Estates 753 Clothiers Creek Road Murwillumbah NSW 2482 Australia +61 2 6670 6000

*Percent Daily Values are based on a 2,000 calorie diet.

44 || PROJECT 4

BUNGAROO TEA || 45

46 || PROJECT 4

UPcycle Living INSTRUCTOR Lian Ng CLASS Print 3 SEMESTER Fall 2010 FORMAT Brochure Posters Logo Ticket Postcard OBJECTIVE We live in a world where people use products once or twice, and then throw them away. Most donâ&#x20AC;&#x2122;t even think twice about reusing an item or its packaging. There are hundreds of ways to repurpose items in your home to help you save money and help the environment SOLUTION Reusing used products around your home and repurposing them for other uses will keep cost down and help the environment.

Image to left | Glass jars upcycle to store art supplies such as paint brushes and colored pencils.

REPURPOSE YOUR ITEMS INSTEAD OF THROWING THEM OUT.

CONTENTS 01 02 03

UPCYCLE LIVING

WHAT IS UPCYCLING.....................3 HISTORY OF UPCYCLING............. 4 WHO WE ARE.....................................6

04 05 06

OUR PLAN..........................................15 THE FACTS.......................................20 OUR PARTNERS..............................23

UPCYC L E LIVING

3200 Embarcodero Street, San Francisco, CA

Image to left | Empty pasta jar being used as a lamp, filled with sewing materials.

Image to left | Repurposed mason jars used for housing freshly cut roses.

01 WHAT IS UPCYCLING? Upcycling is similar to recycling in that you are taking something and reworking it into a new form for continued use. However the main difference is that in the case of upcycling you are generally not altering its form back into its components for reuse. For example, you have an old soup can, in recycling you would bring it back to a recycling center or put it out with the rest of your recyclables. The recycling center sorts the cans out and sends them out to be recycled, where the can would most likely be melted down to make a new can along will all the other old cans that are no longer in use. In upcycling you would clean the can, stick some contact paper on it, and call it a pencil cup. In both cases the can is no longer being used for its intended purpose (it’s been repurposed) and has not entered a landfill. The material of the can is being used for a new purpose- however the upcycled version of reuse has the can still being a can. The can may be recycled back into a can, but it still has to be remelted and reshaped.

The sad truth is that we live in a culture of consumption, where buying products to facilitate our lifestyle is a fact of life. However, true greens are asking us to change that mind set. The moral of the story is to think before you buy, and to buy in moderation. Conservation is as important, if not more so, than recycling, reusing or upcycling. With all of the options available to the savvy consumer, the simple act of choosing a brand of toilet paper to buy can really become something to think about. Maureen O’Connor, publisher of greensavvy lifestyle site AlternativeConsumer. com, has the following tips for eco-conscious consumers: “I think it’s important for people not to get overwhelmed by the need to become more eco-conscious. Most of us lead hectic, fast-paced lives. We should do our best to make changes as quickly as possible, but realize that we can’t change our entire life, overnight. Sometimes we just need to step back, slow down and take a deep breath. Appreciate what’s around us, and clear our minds.”

02 HISTORY OF UPCYCLING

Upcycling is different from simply reusing a product however, since you are actually altering the product. In the case of the soup can, the can has been repurposed for a new use. It’s not being used to hold soup anymore- it’s a still a vessel but it’s been giving a new lease on life as it were. Reuse would be more similar to reusing the container that your deli salad comes in to store leftovers in the fridge. In both cases the end result is the same- the containers don’t end up in a landfill- but they aren’t the same thing. If you were to make your own CD stamper out of the deli container and some tubing, then it would be upcycled. The term upcycling generally refers to the repurposing of waste materials or those items that were initially intended on being disposable, however the term is increasingly being extended beyond the definition that is given by McDonaugh and Braugart (the authors that orginally coined the term) and is being extended to the repurposing of anything that was intended to end up in the landfill.

In order to further understand this theory, we must look at its history. The term “upcycling” was coined by William McDonough and Michael Braugart in their ground breaking book on ecologically-intelligent design, Cradle to Cradle, published in 2002. In the simplest terms, upcycling is the practice of taking something that is disposable and transforming it into something of greater use and value. It’s a question of designing new products that are intended to be reused again and again and yet again with a minimal amount of harmful by-products, effectively working as a “cradle-to-cradle” model of production. Here’s an example from Cradle to Cradle of the upcycling designer’s new intentions: imagine a world where people casually discard used bottles designed to eventually biodegrade into food for the plant seeds embedded in their bases.

This idea comes in stark opposition to the “cradle-to-grave” view of manufacturing originally conceived during the Industrial Revolution, which is still primarily in practice to this day. As McDonough and Braugart put it, the cradle-to-grave model is one where “resources are extracted, shaped into products, sold and eventually disposed of in a ‘grave’ of some kind, usually a landfill or incinerator...What most people see in their garbage cans is just the tip of the material iceberg; the product itself contains on average only 5 percent of the raw materials involved in the process of making and delivering it.”

RECYCLE OR UPCYCLE? You may ask what the difference is between upcycling and recycling, as they seem quite similar. According to Cradle to Cradle, recycling is actually an example of “downcycling,” whereby unrecoverable and unusable by-products are created in the recycling process. By recycling items toward uses that were never intended during their original production process (example: soda bottles into carpeting), they are effectively “wrestled” into a form that requires as much energy (or more so) to produce than manufacturing a new carpet. In the end, the rug is ultimately still on its way to a landfill, creating “eventual waste.”

UPCYCLING

10 |

RECYCLE OR UPCYCLE?

“Start by making simple changes, and being more conscious of our surroundings. Replace the light-bulbs with LED’s in your home and office; use re-chargeable batteries, conserve tap water, and my personal pet peeve — bring your own re-usable shopping bag when you go to the store. Support local farms and businesses (to save energy/transportation costs) and buy organic whenever possible. Lose the Hummer please.”

You may ask what the difference is between upcycling and recycling, as they seem quite similar. According to Cradle to Cradle, recycling is actually an example of “downcycling,” whereby unrecoverable and unusable by-products are created in the recycling process. By recycling items toward uses that were never intended during their original production process (example: soda bottles into carpeting), they are effectively “wrestled” into a form that requires as much energy (or more so) to produce than manufacturing a new carpet. In the end, the rug is ultimately still on its way to a landfill, creating “eventual waste.”

“Most importantly, think about the total life cycle of a product before you buy something: consider how it was created, and what you can do with it or where it will end up when you’re through with it. Recycling, upcycling, conserving and biodegradability are all key issues today.” So where does this leave us? Ultimately, it’s all a question of choices. When presented with an opportunity to conserve resources, take it When purchasing products, think about their life span, regardless of how green they may claim to be. It will be a long process to change the way the world thinks about the environment, but with a little forethought and awareness, things can change for the better.

Image to right | Egg carton upcycled to separate materials and keep them neat and tidy.

UPCYCLE LIVING

RECYCLING

MANUFACTURING

TRANSPORTATION

USAGE GARBAGE

UPCYCLE LIVING

04 OUR PLAN

03 WHO WE ARE

Founded in 2001 by a 25 year old Harvard Senior named Jeffrey Maddux, UPCycling Living started as a simple idea and has grown into a multi-category, eco-friendly powerhouse. Jeff’s dream was to find way a new, more responsible way of doing business that would be good for the planet, good for people and good for the bottom line! UPcycle Living has won many awards and accolades for its environmentally responsible business model from Inc. Magazine, Red Herring, Lowes, The Environmental Business Journal, The Social Venture Network, Zerofootprint and many other highly regarded organizations.

6 |

UPcycle Living also runs free national collection programs that pay non-profits and schools. UPcycle Living has exclusive partnerships with major CPG companies such as Kraft Foods, Frito Lay (Pepsi), Stonyfield Farm, Mars Wrigley, Martha Stewart, Lowes and many more. The partnerships create free collection programs that pay schools and non-profits nationwide to collect used packaging such as drink pouches, energy bar wrappers, yogurt cups, cookie wrappers, chip bags and more! The collected materials are upcycled into affordable, high quality products ranging from tote bags and purses to shower curtains and kites. In addition, UPCycle Living works with these partners to find innovative uses for all of their waste streams and by making products from these various waste streams, UPcycle Living prevents 1000’s of tons of waste from going to landfills. Be a part of our eco-revolution.

UPCYCLE LIVING

Image to left | Old musical instrument repurposed into bowl to hold items.

Image to left | Old wine corks used to make wall art.

UPcycling Living helps makes affordable, eco-friendly products from a wide range of different non-recyclable waste materials. With over 50 products available at major retailers like Walmart, Target, The Home Depot, OfficeMax, Petco and Whole Foods Market, UPcycle Living is one of the fastest growing eco-friendly manufacturers in the world. Our hope is to eliminate the idea of waste by finding innovative, unique uses for materials others deem garbage.

UPcycling Living is not alone in attempting to promote “green awareness.” Embracing a green lifestyle and expressing environmental concern has recently been embraced by the mainstream. A variety of ecologicallyfriendly and markedly stylish products have hit the market as trendy alternatives to the typical. A recent New York Times article by Alex Williams on the nature of green consumerism and its consequences, entitled “Buying into the Green Movement,” stated that the “vision of an eco-sensitive life as a series of choices about what to buy appeals to millions of consumers and arguably defines the current environmental movement as equal parts concern for the earth and for making a stylish statement. Some 35 million Americans regularly buy products that claim to be earth-friendly, according to one report, everything from organic beeswax lipstick from the west Zambian rain forest to Toyota Priuses.”

Image to top | Upcycled bricks and old towels to grow grass.

Matthew Sparkes, a writer TreeHugger.com, commented that the green movement’s rising popularity is due to the fact that “people are far more aware of environmental issues now. There [are] also a lot of very cool green products, which is tremendously important. Buying green doesn’t mean sacrificing style or quality. Companies like Freitag are making products from recycled materials that are actually desirable. Image to right | Open kitchen storage with upcycled pots used for storing items.

While buying “earth friendly” products is a commendable choice, the question remains: are these products really helping any existing environmental problems, or are they merely a trendy option that will soon die out? And what of “green washing,” wherein companies simply present an environmentally positive image to appeal to green consumers, while making no effort to back up their environmental claims? The Times article points out that green consumerism, while a considerate alternative to conventional buying habits, is still just that — consumerism. Buying more stuff, even if it’s eco-friendly, still produces waste, be it in the production process or the after-effects. “Consumers have embraced living green, and for the most part the mainstream green movement has embraced green consumerism. But even at this moment of high visibility and impact for environmental activists, a splinter wing of the movement has begun to critique what it sometimes calls ‘light greens.’”Williams continues to say that “critics question the notion that we can avert global warming by buying so-called earth-friendly products, from clothing and cars to homes and vacations, when the cumulative effect of our consumption remains enormous and hazardous.”

Upcycling is similar to recycling in that you are taking something and reworking it into a new form for continued use. However the main difference is that in the case of upcycling you are generally not altering its form back into its components for reuse. For example, you have an old soup can, in recycling you would bring it back to a recycling center or put it out with the rest of your recyclables. The recycling center sorts the cans out and sends them out to be recycled, where the can would most likely be melted down to make a new can along will all the other old cans that are no longer in use.

05 THE FACTS Upcycling is different from simply reusing a product however, since you are actually altering the product. In the case of the soup can, the can has been repurposed for a new use. It’s not being used to hold soup anymore- it’s a still a vessel but it’s been giving a new lease on life as it were. Reuse would be more similar to reusing the container that your deli salad comes in to store leftovers in the fridge. In both cases the end result is the same- the containers don’t end up in a landfill- but they aren’t the same thing. If you were to make your own CD stamper out of the deli container and some tubing, then it would be upcycled.

In upcycling you would clean the can, stick some contact paper on it, and call it a pencil cup. In both cases the can is no longer being used for its intended purpose (it’s been repurposed) and has not entered a landfill. The material of the can is being used for a new purpose, however the upcycled version of reuse has the can still being a can. The can may be recycled back into a can, but it still has to be remelted and reshaped.

70% THROW PRODUCTS AWAY OR RECYCLE

UPCYCLE LIVING UPCYCLE LIVING

30% UPCYCLE PRODUCTS

54 || PROJECT 5

UPCYCLE LIVING

UPcycle Living helps make upcycling a reality. The recycling industry has invested millions of dollars in infrastructure development, recycling technology and public education to create a market-driven, efficient and effective recycling system. The industry has proactively supported the establishment of thousands of recycling centers for used materials, helping to make the recycling ethic a reality in households all across America. Recycling or upcycling materials saves energy and conserves natural resources. Upcycling saves 95 percent of the energy needed to produce new metal from raw materials. Thus, other emissions such as greenhouse gas emissions are also avoided when aluminum is recycled. Upcycling also conserves natural resources by decreasing the demand for raw material required to make primary aluminum from ore. The recycling system serves as an “above ground” mine, a critical component of the industry’s metal supply.

The endless possibilities of upcycling allows for material sustainability and upcycling is a simple way to reduce one’s carbon footprint and become an environmental role model, especially because repurposing materials over and over again without loss of strength or quality. The superior upcycling benefits association with reusable materials enable waste reduction, resource conservation and energy savings. • Making repurposed items from recycled materials uses 95% less energy and produces 95% less GHG emissions rather than producing new material. • 75% of all materials ever produced is still in use. • Americans throw away $2 billion worth of energy every year by not repurposing home items. • Repurposing and upcycling items can help make homes more energy efficient and is part of the green building revolution.

32%

32% of people stated they didn’t have a recycling center they could go to. That is why they threw their items away. 21% of people stated they didn’t have curbside takeaway. 21%

12% of people didn’t like the clutter. 12% of people don’t want to make the trip to the recycling center. 12%

6% of people don’t care about recycling or upcycling.

12%

3% of people think that there are no benifits of upcycling.

6% 3%

The upcycling industry is currently trying to increase the industry’s recycling rate for used containers to 75% by 2015. Today, the upcycing industry recovers approximately 54% of the reusable materials and containers produced in the U.S. While many reusable items are already the most widely recycled containers in the country, each year Americans still discard over 50 billion dollars worth which end up in landfills.

UPCYCLE LIVING

UPCYCLE LIVING || 55

MILK CARTONS CAN BE RECYCLED THE TRADITIONAL WAY, BUT WHY NOT HAVE SOME FUN WITH THEM AND MAKE SOME BIRDFEEDERS INSTEAD? Get crafty and repurpose some of your old items instead of throwing them out.

Get crafty and repurpose some of your old items instead of throwing them out.

12 .11.10 5-9PM

10 EMBARCADERO STREET, SAN FRANCISCO

ADMIT ONE

10 EMBARCADERO STREET, SAN FRANCISCO

ADMIT ONE

Get crafty and repurpose some of your old items instead of throwing them out.

12 .11.10 5-9PM

10 EMBARCADERO STREET, SAN FRANCISCO

UPCYC L E LIVING

56 || PROJECT 5

MILK CARTONS CAN BE RECYCLED THE TRADITIONAL WAY, BUT WHY NOT HAVE SOME FUN WITH THEM AND MAKE SOME BIRDFEEDERS INSTEAD?

| UPCYCLELIVING.COM | 3200 MARKET STREET, SAN FRANCISCO

10 EMBARCADERO STREET, SAN FRANCISCO

UPCYC L E L I V I N G

| UPCYCLELIVING.COM | 3200 MARKET STREET, SAN FRANCISCO

UPCYC L E L I V I N G

58 || PROJECT 5

REPURPOSING (V). TAKING AN ITEM THAT NO LONGER SERVES ITS PURPOSE AND TURNING IT INTO SOMETHING ELSE TO GIVE IT A NEW LIFE.

UPCYCLE LIVING || 59

60 || PROJECT 5

UPCYCLE LIVING ||

Pure Cleaning Products INSTRUCTOR Tom McNulty CLASS Package Design 3 SEMESTER Spring 2010 FORMAT Packaging OBJECTIVE To create a new line of cleaning products for Pure Cleaning Products, INC, to stand out against the already existing competing products in- store. To have an eye-catching design that appeals to the everyday, conservative, working woman. SOLUTION Pure Cleaning Products provides all your cleaning needs in color-coded form. Need to clean your home or bathroom? Grab for the orange colored bottles. Need to do laundry? Grab for the green bottles. Just want to freshen up your home or have some lovely smelling soaps? Then grab for the purple bottle.

Pure Cleaning Products Sustainable Design Project All Purpose Soap Bar | Label Final

Pure Cleaning Pure Cleaning Products Products Sustainable Sustainable DesignDesign ProjectProject All Purpose All Cleaner Purpose |Cleaner Label Final | Label Final

UmcomplicatedUmcomplicated products for a clean products and happy for a clean home and happy home

ALL PURPOSE ALL PURPOSE CLEANER CLEANER ORANGE

ORANGE

SCENT

UmcomplicatedUmcomplicated products for a clean products and happy for a clean home and happy home

ALL PURPOSE ALL PURPOSE CLEANER CLEANER DIRECTIONS: DIRECTIONS: A hard working,A concentrated hard working,cleaner. concentrated cleaner. Simply dilute 1/4 Simply cup with dilute1 1/4 gallon cupwarm with 1water, gallon and warm water, and you’re ready you’re to tackle readydirty to floors, tackle cupboards, dirty floors, cupboards, countertops, etc. countertops, This product etc.can Thisbeproduct used tocan wash be used to wash fingerprints, chrildhood fingerprints, wallchrildhood art, bathroom wall use, art, bathroom etc. use, etc.

Umcomplicated products for a clean and happy home

GOOD H GOU OD S EH KO EUESPEI NKGE E P I N G

FLUID32 OUNCES FLUID 946ML OUNCES

ALL PURPOSE

SOAP BAR

Umcomplicated products for a clean and happy home

ALL PURPOSE

SOAP BAR

LILAC SCENT

946ML

COMMON SENSE CAUTION: Avoid eye contact. Keep out of reach of children. In case of eye contact, rinse.

Pure Cleaning Products Sustainable Design Project Dishwasher Soap | Label Final

GOOD HOUSE KEEPING

COMMON SENSE CAUTION: Avoid eye contact. Keep out of reach of children. In case of eye contact, rinse.

8 OUNCES 225G

Umcomplicated products for a clean and happy home

DISHWASHER BASIL

SOAP BAR

Umcomplicated products for a clean and happy home

SOAP

BASIL SCENT

GOOD HOUSE KEEPING

Umcomplicated products for a clean and happy home

DISHWASHER

SOAP

DIRECTIONS: Shake the bottle a bit, then fill your machine’s soap cups as usual. Load the dishes and start it up. Relax and let your dishwasher create sparkling dishes. Phosphate free. Stack dishes neatly. COMMON SENSE CAUTION: Avoid eye contact. Keep out of reach of children. In case of eye contact, rinse.

48 FLUID OUNCES 1.47L

68 || PROJECT 6

PURE CLEANING PRODUCTS || 69

70 || PROJECT 6

07 SeedTime INSTRUCTOR Tom McNulty CLASS Package Design 4 SEMESTER Fall 2010 FORMAT Packaging OBJECTIVE To create a brand identity and package system that is â&#x20AC;&#x153;green friendly.â&#x20AC;? The packaging and products need to be eco-friendly and safe for the environment. The packaging also needs to minimize packaging and using recycled and biodigradable materials. SOLUTION SeedTime is your one stop shop for everything gardening. We sell gardening tools made from 100% recycled wood and metal, gloves, seed packets, hats, gloves, etc. You can shop, talk to our knowledgeable staff or browse at our wide range of items, flowers, trees and seeds. We welcome all garden lovers, young or old, new or advanced.

ON O

TOMATO TOMATO

WEEDERWEEDER

etail Store & Packaging System il Store & Packaging System

PEA

CARROT CARROT

LETTUC L

PEA

omputer Roughs Round uterStore Roughs Round 5 5 Retail Store & Packaging System ail Packaging System Store && Packaging System

omputer Roughs Round uter Roughs Round Store & Packaging Roughs Round 5 5 5 System

r Roughs Round 5

(TRANSPLANTER) (TRANSPLANTER)

GARDENERS NOTES GARDENERS NOTES Digging is no this longer an uncomfortable chore with this super-comfortable Digging is no longer an uncomfortable chore with super-comfortable SeedTime construction Trowel. Durable recycled aluminum construction for dependable SeedTime Trowel. Durable recycled aluminum for dependable digging. Wooden grip for comfort. Solid one-piece construction for strength. digging. Wooden grip for comfort. Solid one-piece construction for strength. Hang hole for easy storage. Hang hole for easy storage.

Best Quality | 100% Organic

Best Quality 100% Organic 1 transplanter | 7.2|ounces

GARDENERS NOTES

Transplanting is nothis longer an uncomfortable chore with this super-comfortable Transplanting is no longer an uncomfortable chore with super-comfortable SeedTime Durable recycled steel construction for dependable SeedTime Transplanter. Durable recycled steel Transplanter. construction for dependable digging. Gradationon marks forNo easy depth measurement on the go. No more digging. Gradation marks for easy depth measurement the go. more planting too deep! planting too deep!

Small

1 transplanter | 7.2 ounces

1 cultivator | 8 ounces

Beefsteak

(TOMATO)

Row

Plant

Days to

Best Quality | 100% Organic

Row Plant Days to Days to Row Plant Plant ONION Days to Days to Plant Light Spacing Depth Germination Maturity Spacing Spacing Light Depth Spacing This variety produces large,Germination globe-shapedMaturity onions with crisp Full1/2 Sun 12 in. The 190-120 in. is days 1/2 in. 10-15 days 90-120 days Full Sun 12 in.flesh and 1 in.golden-yellow in. 10-15 days taste white skin. sweet and mild, ONION making it extremely versatile, either cooked or raw. Mature This variety produces large, onions Organic with crisp onions are up toglobe-shaped 4" across. Certified Seed. GARDENERS NOTES GARDENERS NOTES white flesh and golden-yellow skin. The taste is sweet and mild, a sunny, well drained location and sow seed as soon as Select a sunny, well drainedSelect location and sow seed as soon as making it extremely versatile, either cooked or raw. Mature the ground beenrich worked. Cultivate soil and enrich with the ground can be worked. Cultivate soilcan and with onions are up to 4" across. Certified Organic Seed. vegetable food and organic vegetable food and organic matter. Firm soil over seed. matter. For an Firm soil over seed. For an

Yellow Sweet Spanish

Beefsteak

(TOMATO)

of frost is passed. For later croop, sow sparingly directly danger of frost is passed. Fordanger later croop, sow sparingly directly

onions are up to 4" across. Certified Organic Seed. onions are up to 4" across. Certified Organic Seed.

GARDENERS NOTES Penetrate even the toughest soils with this rugged SeedTime Cultivator. Soft non-slip handle grip are extra comfortable on the hands. Great for breaking up soil and mixing before planting.

early crop, start seeds indoors 8-12 weeks before planting early crop, start seeds indoors 8-12 weeks before planting

(ONION)

Beefsteak

(TOMATO)

TOMATO Row Plant Days to Days to Row Plant Plant Days to Days to Plant Light Spacing Germination Maturity Spacing Spacing Light Depth Spacing Germination MaturityDepth This is the perfect slicing tomato, producing large, slightly Sun 695-120 in. rich 1/2 in. 14-18 days 95-120 days Full Sun 3-4 feet 6 in. Full 1/2 in.with3-4 14-18 days days ribbed fruits anfeet outstanding flavor. They're TOMATO easy-to-grow, productive and have many uses. Great in salads, This is the perfect slicing tomato, producing large, slightly for juice, canning, relishes and cooking. Certified Organic Seed. GARDENERS NOTES GARDENERS NOTES ribbed fruits with an outstanding rich flavor. They're For early crop,orstart indoors in pots or flats 5-7 weeks For early crop, start seeds indoors in pots flatsseeds 5-7 weeks easy-to-grow, productive and have many uses. Great in salads, before outdoors. Place in a sunny location, keeping soil before planting outdoors. Place in aplanting sunny location, keeping soil for juice, canning, relishes and cooking. Certified Organic Seed. and when warm.5-10" Transplant outdoors when 5-10" tall after the moist and warm. Transplantmoist outdoors tall after the

making extremely versatile, making it extremely versatile, eitheritcooked or raw. Matureeither cooked or raw. Mature

Yellow Sweet Spanish

Best Quality | 100% Organic

Row

(TOMATO) (TOMATO) BeefsteakFull Sun

30 Seeds | 1.5 ounces

Romaine

Wando

Pick gently when color is fully developed.

(ONION) 30 Seeds | 1.5 ounces

Wando

(PEA)

Wando

(PEA)

Romaine

Wando

(PEA) 2.5-3 feet

Wando

while picking to avoid tearing.

Romaine

CUCUMBER

30 Seeds | 1.5 ounces

Black Beauty

(EGGPLANT) CUCUMBER

Early Green Cluster

(CUCUMBER)

(PUMPKIN)

delicious and nutritious snack. Certified Organic Seed.

Big Max

(PUMPKIN)

Light

Spacing

5-8 feet

3 in.

Depth

Germination

Maturity

1 in.

10-14 days

90-110 days

Full Sun

Maturity

3 in. 1 in. days 90-110 days among corn plants.10-14 Feed monthly and keep soil moist. Pinch of

(PUMPKIN)

PUMPKIN

all but 1 or 2 pumpkins per vine for larger fruit. Cut from vine

using pruning shear, leaving 3" of stem. Contains Calcium, Iron, This Max variety is often a prizewinner in pumpkin contests. Fruits Big GARDENERS NOTES

Early

Early Green Cluster

intensely all flavored and fine for pies and cooking. a vine but 1 or 2 pumpkins per vine for largerSeeds fruit. make Cut from

Big Max

5-8 feet

Plant Spacing

Light

3 in.

Row

30 Seeds | 1.5 ounces

and Vitamins A, B1, B2 and Niacin.

Plant Depth 1 in.

Days to Germination

Days to Maturity

10-14 days

90-110 days

Plant

Spacing Spacing GARDENERS NOTES

Plant Depth

Days to Germination

Plant in lateFull spring the Sun after 5-8 feetlast frost, 3 in.in full 1sun in. or light 10-14 days

Best Quality | 100% Organic

among corn plants. Feed monthly and keep soil moist. Pinch of all but 1 or 2 pumpkins per vine for larger fruit. Cut from vine using pruning shear, leaving 3" of stem. Contains Calcium, Iron, and Vitamins A, B1, B2 and Niacin.

53-60 days

Light

Row Spacing

Plant Spacing

Plant Depth

Days to Germination

Days to Maturity

3 feet

1/2 in.

1/4 in.

10-20 days

70-90 days

Black Beauty

30 Seeds | 1.5 ounces

GARDENERS NOTES

Best Quality | 100% Organic

Start seeds indoors or in a hotbed 8-10 weeks before night

temperatures warm. For later crop, start seeds outdoors in a warm and sunny location after weather warms. Cultivate deeply and enrich with vegetable food and organic matter. Firm soil over seed. Keep soil moist and weed free and fertilize every 4-6

results, loosen soil with spade or fork, fertilize with vegetable

weeks. Pick when glossy, dark purple and before maturity.

and feed monthly. Tie vines on trellis to save space. Pick at any size up to 6-8" and before fruit color begins to turn yellow. Pick

(CUCUMBER)

regularly so fruit will continue to form.

Early Green Cluster

30 Seeds | 1.5 ounces

CUCUMBER Best Quality | 100% Organic

(EGGPLANT) Black Beauty

30 Seeds | 1.5 ounces

EGGPLANT

Best Quality | 100% Organic

Days to Maturity

7-14 days

earlier crop start indoors 4-6 weeks before setting out. For best

Big Max

(PUMPKIN)

Days to Germination

1/2-1 in.

GARDENERS NOTES

food and smooth with rake. Firm soil over seed. Keep soil moist.

GARDENERS NOTES among corn plants. Feed monthly and keep soil moist. Pinch of Plant in per latevine spring after the last frost, full sun or light all but 1 or 2 pumpkins for larger fruit. Cut frominvine

(PUMPKIN)

Plant Depth

3 in.

Full Sun

(EGGPLANT)

regularly so fruit will continue to form.

Plant Spacing

4-5 feet

spring when the soil is warm and all danger of frost is past. For

90-110 days

compost, and cultivated. Firm soil over seed. May be grown

weeks. Pick when glossy, dark purple and before maturity.

Best Quality | 100% Organic

Select a sunny well-drained location and sow seed in the late

Best Quality | 100% Organic

shade. Soil should be warm, enriched with a vegetable food and

using pruning shear,Soil leaving 3" ofbestem. Contains Calcium, shade. should warm, enriched with aIron, vegetable food and and Vitamins B1, B2 andFirm Niacin. compost, andA,cultivated. soil over seed. May be grown

over seed. Keep soil moist and weed free and fertilize every 4-6

Black Beauty

size up to 6-8" and before fruit color begins to turn yellow. Pick

Row Spacing

GARDENERS NOTES

Start seeds indoors or in a hotbed 8-10 weeks before night known for its large, plump, deep purplish-black fruits. Delicious temperatures warm. For later crop, start seeds outdoors in a fried, in casseroles, and in ethinic dishes. Plants are ornamental warm and sunny location after weather warms. Cultivate deeply enough to use in the flower garden. Certified Organic Seed. and enrich with vegetable food and organic matter. Firm soil

(EGGPLANT) 30 Seeds | 1.5 ounces

and feed monthly. Tie vines on trellis to save space. Pick at any

Light

Full Sun

Early Green Cluster

30 Seeds | 1.5 ounces

weeks.and Pickbefore whenmaturity. glossy, dark purple and before maturity. weeks. Pick when glossy, dark purple GARDENERS NOTES Start seeds indoors or in a hotbed 8-10 weeks before night temperatures warm. For later crop, start seeds outdoors in a Row Plant Plant Days to Days to Light Spacing Spacing Depth Germination Maturity warm and sunny location after weather warms. Cultivate deeply and enrich with vegetable and organic matter. Full Sun 3 feet 1/2 in. 1/4 in.food 10-20 days 70-90 days Firm soil over seed. Keep soil moist and weed free and fertilize every 4-6 weeks. Pick when glossy, dark purple and before maturity. EGGPLANT

30 Seeds | Best 1.5 Quality ounces | 100%One Quality eggplant | 100% Organic Organic of the mostBest popular varieties, this variety is

30 Seeds | 1.5 ounces

Best Quality | 100% Organic

(CUCUMBER)

Days to Maturity

Days to Maturity 70-90 days

GARDENERS NOTES

over seed. Keep soil moist and over seed. Keep soil moist and weed free and fertilize every 4-6weed free and fertilize every 4-6

Black Beauty

Row Spacing

Full Sun 10-20 3 feet 1/2 days in. Organic 1/4 in.Seed.10-20 days 1/4 in. days Certified 70-90 in the flower garden.

(EGGPLANT) (EGGPLANT)

food and smooth with rake. Firm soil over seed. Keep soil moist.

delicious nutritious Organic Seed. usingand pruning shear,snack. leavingCertified 3" of stem. Contains Calcium, Iron, Best Quality | 100% Organic

Light

Full Sun

30 Seeds | 1.5 ounces

regularly regularly so fruit will continue to form. so fruit will continue to form. spring when the soil is warm and all danger of frost is past. For Row Plant Plant Days to Days to earlier crop start indoors 4-6 weeks before setting out. For best Spacing Spacing Depth Germination Maturity loosen1/2-1 soilin. with spade or fork, fertilize 4-5 feetresults, 3 in. 7-14 days 53-60 days with vegetable food and smooth with rake. Firm soil over seed. Keep soil moist. Green Cluster Early Green ClusterCUCUMBER and feed monthly. Tie vines on trellis to save space. Pick at any GARDENERS size up to 6-8" andNOTES before fruit color begins to turn yellow. Pick 30 Seeds | Best 1.5 Quality ounces | 100% Bestvegetable Quality | 100% Organic throughout Organic This warm-weather is enjoyed the world. Select a sunny well-drained location sow seed in the late regularlyand so fruit will continue to form. This variety is one of the most popular slicing types. It produces spring when the soil is warm and all danger of frost is past. For 8" fruit that is delicious fresh or sliced in salads. Plants are easy earlier crop start indoors 4-6 weeks before setting out. For best to grow and vigorous growers. Certified Organic Seed. results, loosen soil with spade or fork, fertilize with vegetable

(CUCUMBER)

(PUMPKIN) Big Max

and feed monthly. Tie vines and feed monthly. Tie vines on trellis to save space. Pick at on anytrellis to save space. Pick at any GARDENERS NOTES size up to 6-8" and before size up to 6-8" and before fruit color begins to turn yellow.fruit Pickcolor begins to turn yellow. Pick Select a sunny well-drained location and sow seed in the late

30 Seeds | 1.5 ounces

have pink-orange, The flesh is keep yellow-orange, among corn ribbed plants. skin. Feed monthly and soil moist. Pinch of

3 feet in. enough 1/2 to use

EGGPLANT GARDENERS NOTES

Light

is often aCertified prizewinner in pumpkin contests. Fruits deliciousThis and variety nutritious snack.and Organic Seed. compost, cultivated. Firm soil over seed. May be grown

known for Plant its large, Plant plump, deep purplish-black Delicious Row Planttofruits. Plant Days to Row Days to Days Light Germination Spacing Spacing Germination Spacing Spacing Depth fried, in casseroles, and in ethinic dishes. Maturity Plants areDepth ornamental

One of the most or popular eggplant varieties, thisorvariety is Start seeds indoors in a hotbed 8-10 weeks before night Start seeds indoors in a hotbed 8-10 weeks before night

known for itswarm. large,For plump, purplish-black fruits. Delicious temperatures warm. For later temperatures laterdeep crop, start seeds outdoors in a crop, start seeds outdoors in a Plant Plant Days to Days to fried, casseroles, inRow ethinic dishes. Plants areGermination ornamental Light and warm Spacing and sunny location after weather warms. Cultivate deeply warm andinsunny location after weather warms. Cultivate deeply Spacing Depth Maturity enoughwith to use in the flower garden. Certified Organic Seed. enrich food organic and enrich vegetable food matter. soil Full Sun 3 feet and organic 1/2 in. with 1/4vegetable in. Firm 10-20 daysand 70-90 days matter. Firm soil

Full Sun

and Vitamins A, B1, B2 and Niacin. have pink-orange, ribbed skin. is after yellow-orange, Plant in The late flesh spring the last frost, in full sun or light Best Quality | 100% Organic PUMPKIN intensely flavored andshade. fine forSoil piesshould and cooking. Seeds makewith a a vegetable food and be warm, enriched

30 Seeds | 1.5 ounces

Light Full Sun

Days to Maturity 53-60 days

GARDENERS NOTES

food smooth with rake. Firm soil over seed. Keep soil moist. food and smooth with rake. Firm soiland over seed. Keep soil moist.

30 Seeds | 1.5 ounces Best Quality | 100% Organic

(PUMPKIN)

Full Sun 4-5days feet 3 in. in. 7-14 days 1/2-1 7-14 53-60 days 1/2-1 grow andin. vigorous growers. Certified Organic Seed.

(CUCUMBER) (CUCUMBER)

Big Max

30 Seeds | 1.5 ounces

Light

3 in. to

Big Max

(PUMPKIN) Big Max

5-8 feet

Germination

Early Green Cluster

Full Sun

(PUMPKIN) (PUMPKIN)

Soil should be warm, Plant Days to enriched Days towith a vegetable food and

compost, and cultivated. Firm soil over seed. May be grown

(CUCUMBER)

and Vitamins B1,frost, B2 and Niacin. and Vitamins A, Plant B1, B2 inand lateNiacin. spring after theA,last in full sun or light Depth

This variety Plant is one of the most slicing types. It Days produces Row Plant Plant to Plant Days to popular Days to

Spacing Spacing Depth Germination Germination Maturity 8"Spacing fruit that Depth is delicious fresh or sliced in salads. Plants are easy

grow soil andwith vigorous growers. Certified Organic Seed. results, loosen3 in. soil with or fork, with vegetable results,to loosen spade fork, fertilize with vegetable Full Sun or 4-5 feet 1/2-1spade in. 7-14 daysfertilize 53-60 days

delicious and nutritious snack. Certified Organic Seed.soil over seed. May be grown and cultivated. Firm compost, and cultivated. Firmcompost, soil over seed. May be grown

shade. Plant Spacing

4-5 feet

Thisawarm-weather vegetable is enjoyed throughout world. Select a sunny well-drained location and sow seed in the late Select sunny well-drained location and sow seed in thethe late Thiswhen variety one the most popular slicing types. It produces spring when the soil warm and all danger of frost is past. For spring the is soil is of warm and all danger of frost is past. For Row Plant Plant Days to Days to Light 8" fruit is indoors delicious fresh orSpacing sliced salads. Plants are easybefore setting earlier cropin start indoors 4-6 weeks Spacing Depth Germination Maturityout. For best earlier cropthat start 4-6 weeks before setting out. For best

among corn plants. Feed Pinch monthly among corn plants. Feed monthly and keep soil moist. of and keep soil moist. Pinch of all but 1 or 2 fruit. pumpkins all but 1 or 2 pumpkins per vine for larger Cut per fromvine vinefor larger fruit. Cut from vine

Row Spacing

CUCUMBER GARDENERS NOTES

using pruning shear, leaving 3" ofNOTES stem. Contains Calcium, Iron, using pruning shear, leaving 3" of stem. Contains Calcium, Iron, GARDENERS

Light

Light Full Sun

90-110 days

10-14 days

3 in. days 1 in. 90-110

5-8 feet 10-14 days

PUMPKIN

Black Beauty

Full Sun 1 in.

3 in.

(EGGPLANT)

Row to Plant Days to Days to Plant Plant Days Days to Plant intensely flavored and fine for pies and cooking. Seeds make a Light Spacing Spacing Germination Maturity Spacing Depth Germination Maturity Depth

Big Max

(PUMPKIN) Big Max

5-8 feet

EGGPLANT

One of the most popular eggplant varieties, this variety is

This warm-weather vegetable is enjoyed throughout the world.

have pink-orange, ribbed skin. The flesh is yellow-orange, Row Spacing

have pink-orange, ribbed The flesh issun yellow-orange, Plant in late spring after the last frost, in full sun or light Plant in late spring after the skin. last frost, in full or light intensely flavored and fine for pies and Seeds make Row Plant Plant a with Days to Daysfood to and shade. Soil should be warm, a vegetable shade. Soil should be warm, enriched with acooking. vegetable foodenriched and

EGGPLANT

enough to use Organic in the flower enough to use in the flower garden. Certified Seed.garden. Certified Organic Seed.

to grow and vigorous to grow and vigorous growers. Certified Organic Seed.growers. Certified Organic Seed.

This variety is GARDENERS often a prizewinner in pumpkin contests. Fruits GARDENERS NOTES NOTES

CLOGS HAT { MARKERS { MARKERS { MARKERS { { { MARKERS { MARKERS { { { HAT { {{ { MARKERS { MARKERS { { MARKERS { MARKERS { MARKERS { { HAT { {CLOGS { CLOGS { {HAT { HAT { { { CLOGS { { CLOGS

One of the most eggplant varieties, this variety is One of the most popular eggplant varieties, this popular variety is

for its large, plump, deep purplish-black fruits. Delicious known for its large, plump, deepknown purplish-black fruits. Delicious

fried, in casseroles, in ethinic dishes. Plants are ornamental fried, in casseroles, and in ethinic dishes. Plants areand ornamental

This variety is types. one of It theproduces most popular slicing types. It produces This variety is one of the most popular slicing

Big Max

PUMPKIN This variety is often a prizewinner in pumpkin contests. Fruits Light

are ready when center feels firm.

Best Quality | 100% Organic

fruit in that is delicious or sliced in salads. Plants are easy 8" fruit that is delicious fresh or8"sliced salads. Plants fresh are easy

Best Quality | 100% Organic

Full Sun

Days to Maturity 75-85 days

Early Green Cluster

(CUCUMBER)

Best Quality | 100% Organic

7-14 days

weather is cool - spring and fall. For earliest crop, start seeds

Black Beauty

Early Green Cluster

(CUCUMBER) 30 Seeds | 1.5 ounces

delicious and nutritious delicious and nutritious snack. Certified Organic Seed.snack. Certified Organic Seed.

Days to Germination

1/4 in.

indoors. Water lightly and regularly. Protect from pests. Heads

(LETTUCE) LETTUCE

have enlarged in the pod, while still bright green. Hold vine

(EGGPLANT)

Early Green Cluster

(CUCUMBER)

by soaking soil to reduce danger of disease. Pick when seeds

fine for pies intensely flavored and fine forintensely pies and flavored cooking. and Seeds make a and cooking. Seeds make a

Plant Depth

firming soil over row. Repeat at 2 week intervals as long as the Black Beauty

ribbed skin. The flesh is yellow-orange, have pink-orange, ribbed skin.have Thepink-orange, flesh is yellow-orange,

Wando

1 in.

GARDENERS NOTES Lettuce is a cool-weather croop. Select a sunny location,

(EGGPLANT)

PUMPKIN

This variety is often a prizewinner This variety is often a prizewinner in pumpkin contests. Fruits in pumpkin contests. Fruits

Maturity

75-85 days

Maturity

75-85 days

cultivate and fertilize soil with vegetable food. Plant in early

soil over seed. Provide support for tall growing varieties. Water

(PEA) PEA

7-14 days

Danvers Half Long

(CARROT)

Vitamins A, B1, B2 Niacin and C.

Germination

1/4 in.

Germination

spring as soon as the soil can be worked. Sow seed sparingly,

mid-spring. Plant again in late summer for late fall crop. Firm

Vitamins A, B1, B2 Niacin and C.

Depth

Days to a sunny Days to croop. Select location,

Best Quality | 100% Organic

Select a sunny location and plant Select in veryaearly spring as soon asplant in very early spring as soon as sunny location and and organic matter. Continue planting at 2 week intervals until

Keep soil moist, weed free, and apply vegetable food every 4

weeks. Delicious when young. Begin pulling when finger size.

1 in.

1/4 in.

weather is cool - spring and fall. For earliest crop, start seeds

18 in.

Romaine

GARDENERS NOTES

Spacing

GARDENERS NOTES

1 in.

are ready when center feels firm.

Full Sun

Days to Maturity

50-70 days

soil can be worked. Cultivate soil and with vegetable food soil enrich c

in mild winter areas. Sow seed sparingly, firming soil over row.

Keep soil moist, weed free, and apply vegetable food every 4

Store extra seeds in a cool, dry place. Rich in Calcium, Iron and

30 Seeds | 1.5 ounces

7-15 days

Best Quality | 100% Organic

Select a sunny location with location porous soil. Cultivate and Select a sunny with porous deeply soil. Cultivate deeply and plant in early spring soonspring as soilas can be worked, repeating plant in as early soon as soil can be worked, repeating

every 2-3 weeks until summer. Fall planting every 2-3 mid weeks until mid summer.recommended Fall planting recommended in mild winter areas. Sow seed sparingly, firming soil over row.

Danvers Half Long Best Quality | 100% Organic

Days to Germination

Best Quality | 100% Organic Row Plant Light Spacing Spacing

(LETTUCE)

while picking to avoid tearing.

Plant Depth 3/4-1 in.

18 in.

indoors. Water lightly and regularly. Protect from pests. Heads

Romaine

30 Seeds | 1.5 ounces

weeks. Delicious when young. Begin pulling when finger size.

Danvers Half Long

1-1.5 in.

30 Seeds | 1.5 ounces

Best Quality | 100% Organic

30 Seeds | 1.5 ounces

2.5-3 feet

Spacing

18 in.

Water lightly andSelect regularly. Protect from pests. Heads Lettuceindoors. is a cool-weather croop. a sunny location, The long, cupped leaves are medium green, thick and crisp, and are ready when center cultivate and fertilize soil with vegetable food. feels Plantfirm. in early have a sweet, mild flavor. This variety is highly prized and spring as soon as the soil can be worked. Sow seed sparingly, considered a gourmet delight. Certified Organic Seed. firming soil over row. Repeat at 2 week intervals as long as the

(LETTUCE)

by soaking soil to reduce danger of disease. Pick when seeds

Best Quality | 100% Organic Row Plant Spacing Spacing

Light

Full Sun

Row Plant Lettuce isPlant a cool-weather Spacing Spacing Depth

cultivate and fertilize soil with vegetable food. Plant in early

spring as soon as the soil can be worked. Sow seed sparingly,

firming soil over row. Repeat at 2 week intervals as long as the

LETTUCE weather is cool - spring and fall. For earliest crop, start seeds GARDENERS NOTES

30 Seeds | Best 1.5 Quality ounces | 100% Best Quality produces | 100% Organic Organic This unique form of lettuce cylindrical, upright heads.

30 Seeds | 1.5 ounces

mid-spring. Plant again in late summer for late fall crop. Firm

sweet taste of fresh-picked peas makes them one of PEAThe delicate soil over seed. Provide support for tall growing varieties. Water GARDENERS NOTES

Light

Days to Maturity 75-85 days

are ready when center feels firm. are ready when center feels firm. Light

Full Sun

have enlarged in the pod, while still bright green. Hold vine

Full Sun

Days to

is cool - spring fall. For earliest crop, start seeds weather is cool - spring and fall.weather For earliest crop, startand seeds

Romaine

soil over seed. Provide support for tall growing varieties. Water

Wando

Plant

GARDENERS NOTES

indoors. Waterfrom lightly andHeads regularly. Protect from pests. Heads indoors. Water lightly and regularly. Protect pests.

(LETTUCE) (LETTUCE)

Maturity

30 Seeds | 1.5 ounces

(PEA)

Days to

60-80 days

Store extra seeds in a cool, dry place. Rich in Calcium, Iron and

30 Seeds | 1.5 ounces

Maturity

50-70 days

PEA

Select a sunny location and plant in very early spring as soon as the most popular garden vegetables. This variety comes into production quickly, making itpod, a good crop. Plants are very have enlarged in the whileearly still bright green. Hold vine soil can be worked. Cultivate soil and enrich with vegetable food production quickly, making it a good early crop. Plants arewhile very productive. Certified Seed. tointervals avoid tearing. and organic matter. Continue planting atpicking 2 weekOrganic until productive. Certified Organic Seed. mid-spring. Plant again in late summer for late fall crop. Firm

Wando

C.Maturity

PUMPKIN

7-15 days

Days to spring as soon as very early

7-15 days

and organic matter. Continue planting at 2 week intervals until

30 Seeds | Best 1.5 Quality ounces | 100% Quality | 100% Organic TheOrganic delicate sweetBest taste of fresh-picked peasby makes them ofvegetables. the most popular garden variety comes soaking soilone to reduce danger This of disease. Pick wheninto seeds

(PEA)

GARDENERS NOTES GARDENERS NOTES

(CARROT) (CARROT)

Germination

3/4-1 in.

Plantto Days

considered a gourmet delight. Certified Organic Seed.

soil can be worked. Cultivate soil and enrich with vegetable food 1-1.5 in.

Row Days to

have a sweet, mild flavor. This variety is highly prized and

LETTUCE GARDENERS NOTES

Danvers Half Long

(CARROT) 30 Seeds | 1.5 ounces

Depth

1-1.5 in.

2.5-3 feet

LETTUCE

Plant

Light Germination ofDepth lettuce produces Spacingcylindrical, Spacing upright Depth heads. Germination Maturity

The long, cupped leaves are medium green, thick and crisp, and Full 18days in. 1 in. 1/4 in. 7-14 days 1 in. 1/4 in.Sun 7-14 75-85 days

18 in.

This unique form of lettuce produces cylindrical, upright heads. Lettuce a cool-weather croop. Select a sunny location, Lettuce is a cool-weather croop. Select aissunny location,

The long, leaves are medium thick crisp, cultivategreen, and soil withand vegetable food. Plant in early cultivate andcupped fertilize soil with vegetable food.fertilize Plantand in early have a sweet, mild variety is seed highly prized spring as Sow soon as the soil canand be worked. Sow seed sparingly, spring as soon as the soilflavor. can beThis worked. sparingly,

considered a gourmet delight. Certified Organic Seed. firming soil overPlant row. Repeat at as long as the Plant Days to 2 week Daysintervals to firming soil over row. RepeatRow at 2 week intervals as long as the

Romaine

Danvers Half Long

(CARROT)

(CARROT) Danvers Half Long

Days to

Spacing

2.5-3 feet

RowSelect a Plant Plant and Days to in sunny location plant Spacing Spacing Depth Germination

Row Plant This unique form Spacing Spacing

Full Sun

Days to Maturity 50-70 days

while picking to avoid tearing. while picking to avoid tearing. GARDENERS NOTES Light Full Sun

Wando

30 Seeds | 1.5 ounces

weeks. Delicious when young. Begin pulling when finger size. Plant

Days to

7-15 days

(LETTUCE)

Spacing

Full Sun

Store extra seeds in a cool, dry place. Rich in Calcium, Iron and Plant

Plant

3/4-1 in.

enlarged in the pod, while still bright green. Hold vine have enlarged in the pod, while have still bright green. Hold vine

Keep soil moist, weed free, and apply vegetable food every 4

Row

Plantto Days

1-1.5 in. 50-70 days

GARDENERS NOTES

towhen reduce danger of disease. Pick when seeds by soaking soil to reduce dangerby ofsoaking disease.soil Pick seeds

in mild winter areas. Sow seed sparingly, firming soil over row.

1/4 in. 60-8012-18 1/212-15 in. in. 1/4 in.1/2 in. 12-18 days days days

PEA

2.5-3 feet 7-15 days

Certified Seed. RowOrganic Plant Plant Days to for Days mid-spring. again inFirm late summer late to fall crop. Firm mid-spring. Plantproductive. again in late summer for Plant late fall crop. Light

(PEA) (PEA)

(CARROT) Fullin. Sun 12-15

Fullin. Sun 3/4-1

Black Beauty

Danvers Half Long

(CARROT)

(CARROT) (CARROT)

Row Plant PlantVitamins DaysA, to B1, B2 Days to Light Niacin and Spacing Spacing Depth Germination Best Quality Spacing | 100% Organic Spacing Depth Germination Maturity

1-1.5 in.

(EGGPLANT)

Danvers Half Long

(CARROT)

Keep moist, and vegetable food Full Sun soil 12-15 in. weed 1/2free, in. 1/4 in. 12-18 days 60-80every days 4 Keep soil moist, weed free, and apply vegetable food every 4 apply Delicious when young. Begin pulling when finger size. weeks. Delicious when young.weeks. Begin pulling when finger size.

Light

Row Days to

Plant

the most popular garden vegetables. This variety comes into

production quickly, making it a good early crop. Plants are very

soiltall over seed. Provide support soil over seed. Provide support for growing varieties. Waterfor tall growing varieties. Water

Days to

Spacing Spacing Depth Germination Maturity inLight mild winter areas.soil Sowover seed sparingly, firming soil over row. in mild winter areas. Sow seed sparingly, firming row.

Full Sun

Plant

The delicateDepth sweet of fresh-picked peasDepth makes them one of Light taste Spacing Spacing Germination Spacing Germination Maturity

Row Spacing

productive. Certified Organic Seed.

of time. Certified Organic Seed. every 2-3 until mid summer. Fall planting recommended every 2-3 weeks period until mid summer. Fallweeks planting recommended

Danvers Half Long

considered a gourmet considered a gourmet delight. Certified Organic Seed.delight. Certified Organic Seed.

(LETTUCE) Light Full Sun

PEA GARDENERS NOTES

Store extra in a cool, dryand place. Rich in Calcium, Iron and Store extra seeds in a cool, dry place. Richseeds in Calcium, Iron GARDENERS NOTES Vitamins B2toNiacin and C. Vitamins A, B1, B2 Niacin C. Row Plant Plant and Days to A, B1, Days Light Select a Depth sunny location with porous soil. Cultivate deeply and Spacing Spacing Germination Maturity plant early soon as soildays can be worked, repeating Full Sun 12-15 CARROT in. 1/2 in. in 1/4 in. spring 12-18as days 60-80 every 2-3 weeks until mid summer. Fall planting recommended CARROT An exceedingly popular table vegetable that is unmatched for in mild winter areas. Sow seed sparingly, firming soil over row. An Half exceedingly popular table vegetable that is unmatched for vitamin content and sweet flavor. It issoil adaptable, tolerant of apply vegetable food every 4 Long Danvers Half Long Danvers GARDENERS NOTES Keep moist, weed free, and vitamin content and sweet flavor. Itunequaled islocation adaptable, of food mismanagement and fortolerant supplying a deeply long sunny with porous soil. Cultivate and weeks. Delicious whenfor young. Begin pulling when finger size. 30 Seeds | 1.5 Best Quality Select | 100% aOrganic 30 Seeds | 1.5 ounces Bestounces Quality | 100% Organic mismanagement and unequaled supplying food for a long period offor time. Certified Seed. plant in early spring asStore soonOrganic as soil can be repeating extra seeds in aworked, cool, dry place. Rich in Calcium, Iron and period of time. Organic Seed. everyCertified 2-3 weeks until mid summer. Fall plantingA,recommended Vitamins B1, B2 Niacin and C.

30 Seeds | 1.5 ounces

have a sweet, mild flavor. This variety is highly prized and have a sweet, mild flavor. This variety is highly prized and

The sweet taste of fresh-picked peas makes them one of very early spring as soon as Select a sunny location and plant Select a delicate sunny location and plant in very early spring as soon as in

Days to

LETTUCE

This unique form upright of lettuce produces cylindrical, upright heads. This unique form of lettuce produces cylindrical, heads.

thebemost popular gardensoil vegetables. This variety comes intoand enrich with vegetable food soil canenrich be worked. Cultivate soil soil can worked. Cultivate and with vegetable food quickly, makingplanting it a organic good crop. Plants until areplanting very and matter. Continue at 2 week intervals until and production organic matter. Continue atearly 2 week intervals

vitamin content andwith sweet flavor. It is adaptable, tolerant of soil. Cultivate deeply and Select a sunny location with porous Select a sunny location porous soil. Cultivate deeply and mismanagement unequaled for supplying for aaslong plant early spring food as soon soil can be worked, repeating plant in early spring and as soon as soilin can be worked, repeating Plant

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The long, cupped are medium green, thick and crisp, and The long, cupped leaves are medium green, thick leaves and crisp, and

Light

CARROT

period of time. Certified Organic Seed.

CARROT

An exceedingly popular table vegetable is unmatched forNOTES GARDENERS NOTESthatGARDENERS

Plant

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BASIL BASIL BASIL BASIL BASIL

productive. Certified Organic Seed. productive. Certified Organic Seed.

control. Simply press the forked tip into the tap root and push down. Easily An exceedingly popular table vegetable that is unmatched for Row to Plant Days to Days to Row Plant Plant Days Days to Plant removes dandelions, thistles and other weeds including the root so that the Light Light Spacing Spacing Depth Germination Maturity Spacing Spacing Depth Germination Maturity vitamin content and sweet flavor. It is adaptable, tolerant of weed can’t grow back. Great for quickly weeding small lawn areas. Full 12-15 in. unequaled 1/2 in.days in. 12-18 days Full Sun 12-15 in. 1/2 in.mismanagement 1/4Sun in. 12-18 days 60-80 and for1/4 supplying food for a 60-80 long days

Row

90-120 days

Danvers Half Long

(CARROT)

Best Quality | 100% Organic

Maturity

10-15 days

Keep soil weed free and feed every 6-8 weeks. Allow tops to fall

Best Quality | 100% Organic

the most vegetables. This variety comes into the most popular garden vegetables. Thispopular varietygarden comes into making it a good early crop. Plants are very production quickly, making it a production good early quickly, crop. Plants are very

GARDENERS NOTES

( WEEDER) Small

Germination

1/2 in.

and die before harvesting. Store extra seeds in a cool dry place.

Romaine

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The delicate ofone fresh-picked peas makes them one of The delicate sweet taste of fresh-picked peassweet makestaste them of

Best Quality | 100% Organic

Depth

1 in.

can be worked. Cultivate soil and enrich with

ON ON

(LETTUCE)

( WEEDER) Small

(LETTUCE)

30 Seeds | 1.5 ounces

period of time. Certified Organic Seed. period of time. Certified Organic Seed.

Romaine

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Spacing

Select a sunny, well drained location and sow seed as soon as

Yellow Sweet Spanish

vitamin and tolerant sweet flavor. It is adaptable, tolerant of vitamin content and sweet flavor. It iscontent adaptable, of

Keep soil weed free and feed every 6-8 weeks. Allow tops to fall

outdoors. In frost-free regions, plant in fall for spring harvest.

Cultivate, apply vegetable food and firm over seed. Stake or

mismanagement and unequaled mismanagement and unequaled for supplying food for a long for supplying food for a long

90-120 days

early crop, start seeds indoors 8-12 weeks before planting

The SeedTime Weeder is the perfect tool for environmentally friendly weed control. Simply press the forked tip into the tap root and push down. Easily GARDENERS NOTES removes dandelions, thistles and other weeds including the root so that the The SeedTime Weeder the perfect tool for environmentally friendly weed weediscan’t grow back. Great for quickly weeding small lawn areas.

Days to Maturity

10-15 days

GARDENERS NOTES

ground Best Quality | 100%the Organic

cage to save space. Water deeply when dry and feed monthly.

Beefsteak

Days to Germination

1/2 in.

GARDENERS NOTES

vegetable food and organic matter. Firm soil over seed. For an

into garden, in sunny location, after weather and soil are warm.

TOMATO

(TOMATO)

CARROT

1 weeder | 6.4 ounces

Yellow Sweet Spanish

30 Seeds | 1.5 ounces

outdoors. Place in a sunny location, keeping soil

Plant Depth

1 in.

and die before harvesting. Store extra seeds in a cool dry place. Plant Plant Days to Days to

12 in.

Best Quality | 100% Organic

danger of frost is passed. For later croop, sow sparingly directly

GARDENERS NOTES

GARDENERS NOTES The SeedTime Weeder is the perfect tool for environmentally friendly weed control. Simply press the forked tip into the tap root and push down. Easily removes dandelions, thistles and other weeds including the root so that the weed can’t grow back. Great for quickly weeding small lawn areas.

exceedingly popular table for vegetable that is unmatched for An exceedingly popular table An vegetable that is unmatched

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95-120 days

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Best Quality | 100% Organic

14-18 days

Row Spacing

Select a sunny, well drained location and sow seed as soon as ONION

outdoors. In frost-free regions, plant in fall for spring harvest.

(ONION) (ONION)

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( WEEDER) Small 1 weeder | 6.4 ounces

6 in.

GARDENERS NOTES

Beefsteak

30 Seeds | 1.5 ounces

( WEEDER) Small

Spacing

Best Quality | 100% Organic

1 weeder | 6.4 ounces

Yellow

30 Seeds | 1.5 ounces

Cultivate, apply vegetable food and firm over seed. Stake or cage to save space. Water deeplyDays when Plant Plant Days to to dry and feed monthly.

3-4 feet

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GARDENERS NOTES

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Best Quality | 100% Organic

95-120 days

1 weeder | 6.4 ounces Best Quality | 100% Organic

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14-18 days

( WEEDER) ( WEEDER) Small Small 1 weeder | 6.4 ounces

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1/2 in.

30 Seeds | 1.5Best ounces Quality

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Pick gently when color is fully developed. is Depth fully developed. Germination Maturity GARDENERS NOTES

Beefsteak

30 Seeds | 1.5 ounces

6 in.

For early crop, start seeds indoors in pots or flats 5-7 weeks

before planting outdoors. Place in a sunny location, keeping soil This is the perfect slicing tomato, producing large, slightly and warm. Transplant GARDENERS ribbed fruits with an outstandingmoist rich flavor. They'reNOTES outdoors when 5-10" tall after the Beefsteak danger of frost is passed. Fororlater sow sparingly directly For early crop, start seeds indoors in pots flatscroop, 5-7 weeks easy-to-grow, productive and have many uses. Great in salads, into garden, in sunny location, after weather and soil are warm. Best Qualitybefore | 100%planting Organic outdoors. | 100% Organic Place in a sunny for juice, canning, relishes and cooking. Certified Organic Seed. location, keeping soil Cultivate, apply vegetable over moist and warm. Transplant outdoors when food 5-10"and tallfirm after theseed. Stake or cage to save space.croop, Watersow deeply when dry and feed monthly. danger of frost is passed. For later sparingly directly

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ONION

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(CULTIVATOR) Small

(ONION)

1 transplanter | 7.2 ounces

Transplanting is no longer an uncomfortable chore with this super-comfortable SeedTime Transplanter. Durable recycled steel construction for dependable digging. Gradation marks for easy depth measurement on the go. No more planting too deep!

Yellow Sweet Spanish

Best Quality | 100% Organic

Small

(ONION)

Beefsteak

(TOMATO)

1 trowel | 7.2 ounces

Digging is no longer an uncomfortable chore with this super-comfortable SeedTime Trowel. Durable recycled aluminum construction for dependable digging. Wooden grip for comfort. Solid one-piece construction for strength. Hang hole for easy storage.

GARDENERS NOTES

© 2010 SeedTime Penetrate even the toughest soils with this rugged SeedTime Cultivator. Soft non-slip handle grip are extra comfortable on the hands. Great for breaking GARDENERS up soil and NOTES mixing before planting. Penetrate even the toughest soils with this rugged SeedTime Cultivator. Soft non-slip handle grip are extra comfortable on the hands. Great for breaking up soil and mixing before planting.

Best Quality | 100% Organic

CULT VATOR

GARDENERS NOTES Transplanting is no longer an uncomfortable chore with this super-comfortable

Best Quality | 100% Organic

(TRANSPLANTER)

GARDENERS NOTES

1 cultivator | 8 ounces

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Small

1 transplanter | 7.2 ounces

(TROWEL) Large

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Best Quality | 100% Organic

(TRANSPLANTER)

GARDENERS NOTES Digging is no longer an uncomfortable chore with this super-comfortable SeedTime Trowel. Durable recycled aluminum construction for dependable digging. Wooden grip for comfort. Solid one-piece construction for strength. Hang hole for easy storage.

Best Quality | 100% Organic

(TOMATO)

Small

(CULTIVATOR) Small (CULTIVATOR) Small

GARDENERS NOTES

© 2010 SeedTime Transplanting is no longer an uncomfortable chore with this super-comfortable SeedTime Transplanter. Durable recycled steel construction for dependable GARDENERS NOTES digging. Gradation marks for easy depth measurement on the go. No more planting deep! Transplanting is no longer an uncomfortable chore with thistoo super-comfortable SeedTime Transplanter. Durable recycled steel construction for dependable digging. Gradation marks for easy depth measurement on the go. No more 2010 SeedTime planting too © deep!

Best Quality | 100% Organic

1 transplanter | 7.2 ounces

Yellow Sweet Spanish

(TROWEL) Large 1 trowel | 7.2 ounces

GARDENERS NOTES

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GARDENERS NOTES

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Best Quality | 100% Organic

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1 trowel | 7.2 ounces

Best Quality | 100% Organic

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1 cultivator | 8 ounces Best Quality | 100% Organic

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1 cultivator | 8 ounces

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1 trowel 7.2 ounces Best | Quality | 100% Organic

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30 Seeds | 1.5 ounces

PROJECT 7

Best Quality | 100% Organic

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Three Seed Packets, Soil Pods & Pots |

ITALIAN: BASIL, OREGANO

Three Seed Packets, Soil Pods & Pots |

CHIVES

Best Quality | 100% Organic

CHIVES

Best Quality | 100% Organic

ITALIAN HERB KIT SeedTime’s Italian Herb Kit contains three eco-friendly natural pots and saucers, compressed soil wafers, Basil, Oregano ITALIAN HERB and KITChive certified organic seeds, wood plant

markersItalian and instructions. Everything you need natural to startpots a mouthwatering herb garden. SeedTime’s Herb Kit contains three eco-friendly and saucers, compressed soil wafers, Basil, Oregano and Chive certified organic seeds, wood plant markers and instructions. Everything you need to start a mouthwatering herb garden. © 2010 SeedTime © 2010 SeedTime

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SEEDTIME || 81

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SEEDTIME || 83

08 I AM ME.

INSTRUCTOR Claudia Middendorf CLASS Print 1 SEMESTER Fall 2009 FORMAT Book OBJECTIVE Make a book that repsresents you and how you feel about yourself. You can pick different quotes or passages that you like and incorporate those into your booklet. Make the typography and imagery work together and unite and flow. SOLUTION I AM ME represents who I am and how I was feeling at that particular point in my life. I took one of my favorite passages, BLAH by BLAH. The bold and bulky typography contrasts with the delicate and light-feeling photography.

IN ALL THE WORLD, THERE IS NOT ANOTHER EXACTLY LIKE ME.

Everything that comes out of me IS

authentically MINE, because I alone chose it.

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I own everything about mE. my body, my feelings, my mouth, my voice, all my actions, whether they be to others or myself. I own my fantasies, my dreams, my hopes, & my fears.

I know there are aspects about myself that puzzle me and other aspects that I do not know, but as long as I am friendly and loving to myself, I can courageously and hopefully look for solutions to the puzzles and ways to find out more about me. However I look and sound, whatever I say and do, and whatever I think and feel at a given moment in time is authentically me.

I AM ME. || 91

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Pause for Paws INSTRUCTOR Lian Ng CLASS Graphic Design 3 SEMESTER Fall 2009 FORMAT Brochure Posters Banner T-Shirt Giveaway Items OBJECTIVE Create and design a brand identity on a cause you care about. The company and event will be to promote the cause and educate others about your company and cause. SOLUTION Pet Overpopulation refers to a large, growing number of homeless domestic dogs and cats. If we start to spay and neuter our pets, we can reduce pet overpopula tion. When pet owners can no longer afford their pets, they become homeless and end up getting euthanized. My campaign provides you with ways you can get involved to change this national crisis.

PAUSE FOR

P WS PAUSE FOR

P WS

PAUSEFORPAWS.COM 510.555.4PAWS INFO@PAUSEFORPAWS.COM

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spent yearly on pet supplies and food. But as a nation, we should take a hard, sobering look at a different annual statistic: the millions of dogs and cats given up to shelters or left to die on the streets.

WAYS TO HELP

As a nation, we claim to love cats and dogs. Millions of households have pets, and billions of dollars are

WHO WE ARE

biggest problem facing animal shelters today.

STATISTICS & MYTHS

dogs and cats, kittens and puppies, purebreeds and mixed breeds. it is pet overpopulation, and it is the

THE FACTS

responsible for the deaths of millions of animals yearly. This disease does not discriminate. It strikes

THE PROBLEM

It’s not a virus and it’s not a bacterium, but it is

OVERPOPULATION

And the numbers tell only half the story. Every cat or dog who dies as a result of pet overpopulation, whether humanely in a shelter or by injury, disease or neglect, is an animal who, more often than not, would have made a wonderful companion, if given the chance. Tremendous as the problem of pet overpopulation is, it can be solved if each of us takes just one small step, starting with not allowing our animals to breed.

WAYS TO HELP

WHO WE ARE

Such disregard for animal life pervades and erodes our culture. Abandoned and stray companion animals who survive in the streets and alleys of cities and suburbs pose a health threat to humans and other animals. Homeless companion animals get into trash containers, defecate in public areas or on private lawns, and anger citizens who have no understanding of their misery or their needs. Some of these animals scare away or prey upon wildlife, such as birds or frighten small children.

Clearly, pet overpopulation is not just a problem for the animals or for the shelters involved. Each year communities are forced to spend millions of taxpayer dollars trying to cope with the consequences of this surplus of pets. These public costs include services such as investigating animal cruelty, humanely capturing stray animals, and sheltering lost and homeless animals.

STATISTICS & MYTHS

Too many companion animals competing for too few good homes is the most obvious consequence of uncontrolled breeding. However, there are other equally tragic problems that result from pet overpopulation: the transformation of some animal shelters into warehouses, the acceptance of cruelty to animals as a way of life in our society, and the stress that caring shelter workers suffer when they are forced to euthanize one animal after another. Living creatures have become throwaway items to be cuddled when cute and abandoned when inconvenient.

The public health epidemic of dog bites—which number more than 4.5 million each year—is due in part to uncontrolled breeding of pets. Bites by so-called dangerous dogs have drawn an enormous amount of media attention, and fatalities caused by dangerous dogs are a serious concern. Often, the vicious tendencies found in some dog breeds can be attributed to irresponsible breeding without regard for temperament. Neutering can help reduce this aggressive behavior.

THE FACTS

Every day in the United States, thousands upon thousands of puppies and kittens are born because of the uncontrolled breeding of pets. Add to that number the offspring of stray and abandoned companion animals, and the total becomes even more staggering. Every year, between six and eight million dogs and cats enter U.S. shelters; some three to four million of these animals are euthanized because there are not enough homes for them.

THE PROBLEM

WHY SHOULD YOU CARE? In one way or another, all of us, including those who do not even have pets are affected by animal overpopulation. Millions of tax dollars are spent annually to care for lost, abandoned, and unwanted pets and millions more to put to sleep those that were not fortunate enough to find a home. The health and safety of our communities is another concern. The greater the population of unwanted animals, the greater the incidence of such animal related issues as rabies, dog bites, cat scratches, traffic accidents, and animal abuse.

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$100 TO KILL A HOMELESS ANIMAL

$65 TO SPAY OR NEUTER

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PAUSE FOR

P WS

5 MILLION ANIMALS KILLED EACH YEAR

1 IS KILLED EVERY 6 SECONDS

PAUSE FOR

P WS

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Yum! Stationary INSTRUCTOR Jessica Peltz CLASS Identity 2 SEMESTER Fall 2009 FORMAT Logo Stationary Business card T-Shirt OBJECTIVE Choose a company and redesign their logo, brand identity and look and feel. Use this new brand identity and design a stationary system and takeaway items. SOLUTION YUM! Products, INC., owns many fast food restaurants including Taco Bell, Pizza Hut, and KFC. They are known for their fast service and good food. Using the colors red and orange, I created a new logo and brand identity for the company Yum.

Yum! Brands Inc. Identity Manual Stationary

YUM!

BRANDS, INC.

YUM! BRANDS, INC.

1441 Gardiner Lane Louisville, KY 40213

Yum Brands, Inc. |

1441 Gardiner Lane, Louisville, KY 40213 | 502.874.8300 | info@yum.com |

yum.com

The text sizes on the letterhead must always be 7 point regular and 12 point bold. Text size on the envelope must be 10 point. Text size on the business card must be 12 point bold and 7 point. 100 || PROJECT 9

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YUM YUM

TAKE A BITE.

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UPCYCLE LIVING || 59