GENTLE MONSTER GENTLE MONSTER X GOOGLE
https://www.gentlemonster.com
con
minimalism x Gentle monster the cleanness of pure fabrics and oversized proportions is completed with a modern aestetic glasses which add a touch of avant-garde glamour into the outfit.
cept
see it, scan it, find it in collaboration with google, gentle monster is introducing the new era of augmented reality sunglasses. they are able to scan every clothing piece of your favourite outfits and give you the link of the website from where they were purchased through a hologram. google started selling a prototype of Google Glass in the US on April 15, 2013, for a limited period. partnering with googles glass, will allow gentle monster to have all image recognitian, as well as a tecnological support.
“finding an outfit has never been so easy’ Elizabet Yordanova
gold chain £ 2500 www.gucci.comm oversized coat £ 1350 www.loewe.com
a.i.d.a a whole new aesthetic will be introduced in the spring\summer 2019 launch event in Gentle Monster store in London | 400 oxford street. minimalistic interior design, fashion gurus and augmented reality experience are a few of the things that the guests will be able to see during the upcoming event. just put them on all the guests can try the new era sunglasses. putting them on will allow customers to get inspired by the avant-garde tecnology. every clothing piece will be found just by observing the celebrities around them. this futuristic purchase will engage you with the world of fashion. imagine walking down the street in the new york fashion week season. you are seduced by an extravagant outfit. the desire to buy it is tremendous. put the glasses on. they know what you need.
X GOOGLE
X GOOGLE
meet the gentle monster augmented reality sunglasses. engage with the world of fashion - it has never been so approachable. a futuristic approach is used to produce the new era’s eyewear. gentle monster by google transforms reality. futuristic pairs of sunglasses engage you with street styles icons. connect with your digital world instantly with a gentle touch of your glasses “scan” button. here are just some of the things you can do with gentle monster by google. scan scan the outfit by pressing the button “scan”. navigate find the link of the website from where the items is bought. a small hologram will appear in front of you instantly after the clothing items is scanned.
keep on track with the latest trends during fashion weeks, runways and crowded fashion city’s streets. just put them on. ready to find out all the details about it? sign up to the website to keep up with the latest inventions and learn how your everyday walking can change into an extraordinary experience. release date | 15th of september
augmented retail experience concept
“scan� button
https://www.gentlemonster.com
SCAN PRESSING THE BUTTON NAVIGATE FINDING THE LINK
KOREA
campaign image campaign video shoot
A - 2011
just put them on Be engaged Be avant-garde Get inspired...
new york store “Gentle Monster’s décor is surreal and experiential. Wild art displays provide the aesthetic theme for each space. The Singapore store is an interpretation of Nietzche’s “Thus Spoke Zarathustra.” In Chengdu, China, the retail space imagines the creation of a post-apocalytic world. The Los Angeles store leads shoppers through the stages of “Harvest,” and the Daegu, South Korea, space is disguised as a laundromat.“
-
baileystreetdesign.com