Garden Centre Retail August/September 2018 by Eljays44

Garden Centre Retail ISSUE 38

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PEOPLE • PRODUCTS • PROFIT

August/September 2 0 1 8

G E T YO U R SE ASONAL OFFERING RIGHT YO U R CO M PR E H E N S I V E G U I D E TO

G LE E

2 018

THE INTERVIEW

PERRYWOOD GARDEN CENTRE SIGNAGE

FROM THE CUSTOMER’S PERSPECTIVE

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PLANT FOCUS

PELARGONIUMS

GREENHOUSES DISPLAY TIPS

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Welcome

WELCOME TO...

Garden Centre Retail H

ello! Welcome to the bumper August/ September issue of Garden Centre Retail. There is a real buzz in the industry at the moment. This can be put down to Glee – everyone seems excited to attend the show to discover the latest trend, newest product or business service that will propel them forward. It’s a great time for us, we love attending Glee, speaking to our readers and finding out about the latest innovations. We’re on stand 19J61 and would love to see you there. In this month’s magazine, we’ve packed two issues into one. The first half contains all the regulars. There’s an interview with Perrywood Garden Centre, a final part of the demographic breakdown articles from WGSN, as well as the need-to-know details about signage. We also take a look at the clothing and heating product sectors, while pelargoniums take centre stage in our Plant Focus feature. The second half of the magazine is dedicated to all things Glee. Find out what’s happening at the show, including all the latest news and views from some of the exhibitors taking part. We’ll be at the show all week, so do pop by and say hello. We would appreciate any feedback on the magazine as we constantly want to improve and make this the best magazine for the industry.

CONTACT Eljays44 Ltd 3 Churchill Court, 112 The Street, Rustington, West Sussex BN16 3DA EDITORIAL Managing Editor – Joe Wilkinson joe.wilkinson@eljays44.com Tel: 01903 777 577 Subeditor – Kia Wilson kia.wilson@eljays44.com Tel: 01903 777 597 ADVERTISING Sales Manager – Tina Savelle tina.savelle@eljays44.com Tel: 01903 777 582 Horticulture Careers – Laura Harris Tel: 01903 777 580 laura.harris@eljays44.com PRODUCTION Design – Kara Thomas Printed by Pensord Press Ltd, Gwent, UK Published by ©Eljays44 Ltd

Joe Wilkinson Managing Editor, Garden Centre Retail joe.wilkinson@eljays44.com

There is a real buzz in the industry at the moment

MANAGEMENT Managing Director – Jim Wilkinson Director – Lisa Wilkinson Business Development Manager – Jamie Wilkinson MARKETING AND CIRCUL ATION Client relations – Amber Bernabe amber.bernabe@eljays44.com Tel: 01903 777 581 Subscription enquiries – Chris Anderson chris.anderson@eljays44.com Tel: 01903 777 588

Garden Centre Retail is published bimonthly by Eljays44 Ltd. The 2018 subscription price is £95. Subscription records are maintained at Eljays44 Ltd, 3 Churchill Court, 112 The Street, Rustington, West Sussex BN16 3DA. Articles and information contained in this publication are the copyright of Eljays44 Ltd and may not be reproduced in any form without the written permission of the publishers. The publishers cannot accept responsibility for loss of, or damage to, non-commissioned photographs or manuscripts.

Joe and the GCR team

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Whilst every effort has been made to maintain the integrity of our advertisers, we accept no responsibility for any problem, complaints, or subsequent litigation arising from readers’ responses to advertisements in the magazine. We also wish to emphasise that views expressed by editorial contributors are not necessarily those of the publishers. Reproduction of any part of this magazine is strictly forbidden.

Garden Centre Retail August/September 2018

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Contents

Garden Centre Retail ISSUE 38

•

PEOPLE • PRODUCTS • PROFIT

August/September 2 0 1 8

G E T YO U R SE ASONAL O FFE R I N G R I G H T YO U R CO M PR E H E N S I V E G U I D E TO

G LE E

CO NTE NT S NEWS

BUSINESS

Updates from the GCA and HTA

AUGUST/SEPTEMBER 2018

21 EMERGING TRENDS

44 LIGHTING

22 PURCHASING A

47 GARDEN BUILDINGS

A look at the latest products Effective ways to display greenhouses

Site for sale? Some valuable advice before you buy

50 LATEST PRODUCTS

Heating and clothing products

25 SIGNAGE

55 ANATOMY OF A PRODUCT

Navigate a garden centre from the customer’s perspective

Pedigree Garden Range

56 TRADING WITH

26 MARKETING

Elho

The power of your local press

28 CATERING FOCUS

DISPLAY TIPS

PELARGONIUMS

Winners describe what it means to win

GARDEN CENTRE

GREENHOUSES

PLANT FOCUS

43 GIMA AWARDS

How to keep your staff committed to your business Check out what’s new

FROM THE CUSTOMER’S PERSPECTIVE

Claudia de Yong displays the virtues of pretty pelargoniums

18 ENGAGING EMPLOYEES

09 ASSOCIATION NEWS

SIGNAGE

39 PLANT FOCUS

Perrywood Garden Centre

A roundup of the latest news from the sector

THE INTERVIEW

PERRYWOOD GARDEN CENTRE

PRODUCTS

14 THE INTERVIEW

06 NEWS

2 018

How to capitalise on seasonal shopping opportunities

32 CHILDREN’S GARDENING Nurturing a new generation of gardeners from an early age

www.gardencentreretail.com

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News

NEWS CENTRE Blue Diamond snaps up eight Wyevale sites across UK

arden centre group Blue Diamond has bought eight former Wyevale Garden Centres located across the UK and has outlined plans to invest in the sites. The sites are located in Bicester, Oxfordshire; Endsleigh, Devon; Burnham-on-sea; Cadbury, Bristol; Cardiff; Shrewsbury; Birmingham and Weybridge in Surrey. Alan Roper, managing director of Blue Diamond, says: “We are delighted

to be acquiring these fantastic centres. Over the next three years we plan to invest £16m to remodel and transform them into destination centres modelled around our Redﬁelds Garden & Living Centre in Hampshire, and our Garden and Home store near Nottingham. “We look forward to working with our new colleagues across the centres and welcoming them into the family.” www.bluediamond.gg

Alan Roper to feature on Cultivating Retail programme

lan Roper, managing director of the newly expanded Blue Diamond Group, will be taking a spot on the programme for Cultivating Retail. The HTA and GIMA will host the event, taking place at the East Midlands Conference Centre in Nottingham. Alan will be sharing his thoughts on innovative retail. With the company motto of ‘style, emotion and innovation for the home and garden’, Alan will use examples from his experience. Alongside Alan, Cathy Newman, Channel 4

news presenter, will be hosting the programme. Ken Hughes, consumer and shopping expert will be asking: “Is your supply chain millennial ready?” The programme features two panel sessions. The ﬁrst one focusing on the issue of plastics in horticulture, while the other looks at the supply chain. A host of industry representatives will have their say. There will also be an opportunity for attendees to join in with the sessions and with networking. The date to note is 13 November 2018. www.hta.org.uk

22 - 23 - 24 August 2018 Boskoop/Holland

GROWING TOGETHER

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Garden Centre Retail August/September 2018

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News

Dobbies announces Graeme Jenkins as CEO

obbies has announced the appointment of Graeme Jenkins as chief executive officer with immediate effect. Graeme was previously chief operating officer, having joined the company as chief financial officer in 2016, following the acquisition of the company by Midlothian Capital Partners and Hattington Capital. Andrew Bracey, chairman

of Dobbies, says: “The Board is delighted to appoint Graeme as our CEO, having worked closely with him over the last two years. “We would also like to take this opportunity to thank Nicholas Marshall for his support and leadership during his time as CEO. The Board wish him well for the future.”

Graeme Jenkins says: “It’s a great business with an incredibly talented team, and I am very pleased to be appointed as Chief Executive. “We have had a strong start to 2018 and I am confident that we will be able to grow the business successfully over the coming years.” www.dobbies.com

Farplants adds designer house plants to extensive range

The Scotts Company (UK) Ltd announces new company name

arplants has for the first time added house plants to their product portfolio. With the addition of the new house plant range from fellow West Sussex-based company The Little Botanical, retailers have access to an even wider selection available together in a single delivery. The range perfectly combines the popular trend for strong foliage with stylish

containers, to create a musthave addition to any home. Retailers can choose from succulents, orchids, palms and shrubs in an array of contemporary ceramic pots. Brett Avery, Farplants managing director, says the response to the new range has been fantastic: “Our customers are delighted with the combo of beautiful house plants and stylish designer containers. House plants are the hot trend, especially on social media, where the photogenic foliage flies the flag for green additions in the home. We are thrilled to add these to our extensive range, as well as to all our desks at Farplants HQ.” www.farplants.co.uk

ollowing its sale to Exponent in 2017, The Scotts Company (UK) Ltd today launches its new company name – Evergreen Garden Care UK Ltd. Evergreen Garden Care has been announced as the new company name for the business created through the acquisition of the former international business of the Scotts Miracle-Gro Company. Acquired by Exponent Private Equity in September 2017, the intention is to signal the new ownership and resultant change of strategy by changing the identity of the company. Karl Kahofer, CEO of Evergreen Garden Care UK Ltd, comments: “We’re extremely excited to relaunch our Company as Evergreen Garden Care. This is not intended to be just a cosmetic name change, but rather a signal of a new strategy and direction for our business. The focus of the new Evergreen Garden Care will be entirely on developing the best known brands and launching the most exciting and consumer-relevant innovations as we deliver growth – literally – for our consumers and retailers.” www.lovethegarden.com

innovate WE

FOR YOU

Grow your sales with our new products and innovative merchandising. Together we will inspire shoppers to bring more nature into their daily lives. 2180447 Adv. Garden Centre Update juni t/m juli_def.indd 1

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News

PRODUCT NEWS

Squire’s Garden Centres purchases Frensham Garden Centre

MossOff Chemical-Free to launch at Glee 2018 MossOff Chemical-Free will be available in a 750ml trigger pack and of course it’s completely safe to kids and pets, something that makes the brand’s strongest advocate, Diarmuid Gavin, very happy, “It’s easy to use and effective but most importantly it’s safe,” says Diarmiud. “Not only for me and my kids and pets, but also to my plants and especially the lawn.” MossOff Chemical-Free, from Vivagreen won the coveted GIMA Innovators award in 2016 and has gone on to be a success with consumers seeking safe and effective control of moss and algae on patios, walls, roofs, greenhouses and even on lawns. www.vivagreengroup.com

Pest-Stop launches Mini Smoke This summer, Pest-Stop are excited to announce the launch of the Mini Smoke, a low spark fumer that provides a rapid flush out to knock down and kill pests such as bed bugs, fleas, wasps, ants and other crawling and flying insects. Endorsed by professionals, the Mini Smoke contains the active ingredient permethrin and can be used in different applications including single rooms, roof areas, greenhouses and other storage spaces. Due to the non-spark touch paper system, the fumer dispenses more smoke than other comparable products on the market, providing a longer dispel time to ensure the surface area is effectively treated. www.pest-stop.co.uk

he purchase of Frensham Garden Centre by D.J. Squire & Co Ltd (“Squire’s”) from Wheelhouse Warehousing Ltd (“Wheelhouse”) has been announced. Squire’s completed the purchase on 1 August 2018. Signed in early July and as a result of the agreement, Squire’s will take over all the assets and business of the Garden Centre. The Frensham team will become part of Squire’s. Both companies have declined to announce the financial terms. Frensham Garden Centre is a well-known and successful garden centre located in Frensham, to the south of Farnham. Commenting on the purchase, Sarah Squire, Deputy Chairman of Squire’s, says: “Frensham Garden

Centre, and therefore its excellent team, are joining the Squire’s group. As a result, this delights us. “We have great respect for what has been achieved over the years at Frensham. We look forward to welcoming the team as they become part of the Squire’s family business”. David Wheelhouse, owner of Wheelhouse, comments: “I’m happy to see the business that I have built up over many years, and also the hard-working and loyal team members, become part of Squire’s. I have known the Squire family for many years, so I’m confident that they will build on the firm foundations that we have created at Frensham Garden Centre”. www.squiresgardencentres. co.uk

Formbar launches a new innovation in customer trolleys Exhibiting for the first time at Glee, trolley and basket specialists Formbar is launching the newly designed two-tier wire garden centre trolley. A perfect trolley for customer use, with a small basket for delicate items and a larger for the bulkier. The 4 wheels - 2 fixed and 2 for steering - make this trolley easy to manoeuvre and ensure it remains balanced whilst stationary. Garden Centres can maximise customer loyalty and spend by providing the right easy to use, clean and well-maintained trolleys and baskets.. www.formbar.co.uk

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08/08/2018 12:40

GCA News

GCA NEWS Roger retires as GCA inspector after 11 years

oger Crookes is retiring as an inspector for the Garden Centre Association (GCA) this month after 11 years in the role. Roger became a GCA inspector in 2007 after a career working in garden centres around the UK since 1977. Iain Wylie, chief executive of the GCA, says: “I’d like to thank Roger for all his hard work and commitment to his role. There are many highlights from his 11 years with the GCA as an inspector.

“We’re now also beginning the task to look for a replacement for Roger and we would love to speak to anyone interested in the post from all areas of the industry. Those wishing to find out more about the role, should contact me via email at the GCA so they can ensure we get full details sent out to them. “We wish to continue the good work carried out by Roger along with our team of inspectors, helping to ensure consistency and raising standards throughout our membership. We view this very much as an opportunity to ensure that we have an on-going solid team of inspectors who have insight into the market and new retailing ideas to help our members develop and face the challenges of the future in a positive way."

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A round up of the latest industry news and views from the Garden Centre Association this month

GCA membership blossoms and grows

he GCA has seen a surge in membership enquiries this year and has just recruited nine new members. They include three from the Notcutts chain, two additional Squires centres and a new Stewarts’ site as well as a handful of other independent garden centres that are new to the organisation. Iain Wylie, chief executive of the GCA, explains: “This is great news and we’d like to welcome all our new members. They include: Bell Plantation in Towcester, Busy Bee Garden Centre in Ryde, Wentworth Garden Centre, Stewarts Abbey in Hampshire, which was taken into the Stewarts family just over a year ago, Squires at Chertsey and Woking and Notcutts in Staines, Tunbridge Wells and Wheatcroft.

“There are so many benefits for centres to join an organisation like ours. We’re a friendly and inclusive bunch and membership enables businesses to easily share information, experiences and ideas, which helps them make decisions. “We also help members to achieve high standards in areas like customer service and plant quality, which are important in making sure they stand out from their competitors. “Other benefits include access to the Barometer of Trade results, this allows members to compare their trading positions with other members garden centres and our annual conference, which aims to provide pertinent information on key aspects of the garden centre industry and inspirational and motivational speakers.”

IGCA comes to the UK again in 2019

he GCA is hosting the International Garden Centre Association congress in the UK next year. The GCA is expecting 250 delegates from garden centres from all over the world to join it in Windsor for the event on Sunday 1 September until Saturday 7 September 2019. Chairman of the GCA, Mike Lind says: “The last time we hosted the event was 10 years ago, back in 2009, so we’re delighted to be hosts once again and to be able to showcase some of the wonderful garden centres we have here in the UK.

“This is a fantastic opportunity to see some of the best garden centres and venues in the world, which we have in this country, as well as network and learn from colleagues from many different nations.”

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News HTA

HTA NEWS

Catch up on what’s happening this month with news from the Horticultural Trades Association

Stand Out from the Crowd at HTA Marketing Forum

tand Out from the Crowd is the theme for this year’s HTA Marketing Forum which takes place on 17 October 2018 at Horticulture House in Oxfordshire. This one-day event, sponsored by Evergreen Garden Care, is aimed at all those delivering marketing and public relations in the garden industry and provides top tips and expert knowledge to help achieve marketing cut through. The event brings together speakers from inside and outside the industry covering a range of topics including social media, vlogging, visual merchandising and Facebook advertising. Along with ‘how to’ sessions there will be a number of case studies from across the industry with exemplar businesses sharing the secrets of their success. Visual merchandiser Sarah Manning will look at key displays and visual merchandising principles, along with top product presentation tips focusing on Christmas and houseplants.

Social media platform algorithm changes are making it increasingly difﬁcult for businesses to gain brand awareness, making it difﬁcult to bring in new customers. Simone Bonnett, from The Social Managers, will demonstrate how to engage and activate an audience. Jo Dales, marketing manager from the award-winning Tong Garden Centre near Bradford, provides insight into the secrets of their success from working with local charities and the community to putting Tong back on the map as a destination

garden centre for all the family. There will be a marketing Q&A by YouTube creator and Hornby Whitefoot PR account manager, Robbie Cumming. He will be answering questions related to producing content for social media. With more than 10 years’ experience on YouTube, he will discuss how to make material engaging and on a tight budget. David Denny, HTA insights and marketing manager, will be talking through how to use promotions effectively. He will also be explaining the beneﬁts of taking part in National children’s gardening week and the National Garden Gift Voucher photography competition. The HTA marketing team will demonstrate how to use Facebook advertising effectively. Using the Garden Gifting campaigns as an example they will explore the ways that Facebook is a great way to reach out to new customers. www.hta.org.uk/event_listing/htamarketing-forum-2018.html

HTA member growers initiate a way forward for the future of plant pots

ollowing increasing attention in the media on single-use plastics a group of key UK growers and representatives from the HTA seized the initiative to discuss the future of plastic pots within the garden industry. Allensmore Nurseries, Darby Nursery Stock, Double H Nurseries, Farplants, Hill’s Plants, Johnsons of Whixley, Lovania Nurseries, New Leaf Plants, The Bransford Webbs Plant Company and Wyevale Nurseries were keen

to collaborate to find a sustainable alternative to the traditional black pot that could be widely recycled through kerbside schemes and be easily recognisable by the gardening public. David Chilvers from The Bransford Webbs Plant Company, who chaired the meeting comments: “With so much discussion about plastics in the media it is key that the garden industry takes a lead and moves towards a sustainable solution. Following discussions at the HTA National Plant Show it was

Garden Centre Retail August/September 2018

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evident that many growers and retailers were all talking about plastic pots and this meeting was the obvious next step to keep the momentum going and work towards a solution.” Martin Simmons, HTA director of operations comments: “We need to work towards a common replacement colour for the industry that growers can adopt and roll out. Couple this with the addition of a recognisable recycling symbol or logo in the near future to add to the specified pot type and we can work towards a system which consumers understand and act on. This issue has great momentum and the growers attending are keen to spread the word and get the wider industry involved. The industry has a real opportunity to lead on this issue.”

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AUGUST/SEPTEMBER 2018

BUSINESS 14

THE INTERVIEW Perrywood’s Hannah Powell & Simon Bourne

ENGAGING EMPLOYEES Retaining staff commitment

TRENDS The latest lifestyle ideas in the industry

PURCHASING A GARDEN CENTRE Essential tips for buyers

SIGNAGE The power of effective signposting

MARKETING Promoting your business via local press

CATERING FOCUS How to make the most of seasonal sales

CHILDREN’S GARDENING Developing a new generation of gardeners

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Business Interview

HANNAH POWELL & SIMON BOURNE OF PERRY WOOD GARDEN CENTRE

Garden Centre Retail speaks with two of the sibling team that make up the board of Perrywood Garden Centre, along with their parents. Simon and Hannah share their memories of growing up around a family business, their change of career plans, and taking the business to the next level

What’s the history of the business? Hannah: Our grandparents, Mary and Les, moved to this site in the 1950s. At the time it was a small holding with a bungalow on it. They started by growing pick your own strawberries and potatoes, and had a small amount of livestock. When dad left school, he went to work for Colchester Parks Department doing the bedding plant displays and growing ﬂowers and he really got into the plant side of things. He then came back into the business and encouraged our grandparents to grow greenhouse crops. They quickly found that

these were generating more income than the ﬁeld crops. Mum and dad bought the business from my grandparents in 1984. Simon: At the time, Hannah was six, I was four and our brother Tristan was just two. H: At that time, it was a very small shop. It was very different to what it is now, there was loads of space for us kids to run around. Year on year it steadily grew. S: In the storms of 1987, the greenhouses were ﬂattened. When the insurance money came in, it enabled us to install better greenhouses and the business really took off from there.

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H: The joke at one point growing up was that every year dad wants another greenhouse! What about your career progressions, did you come straight from school? S: No, I didn’t want to work in the business. I studied engineering at university and did that as a job for a few years. I loved it, but I realised that when you start a job, there is hard work in every single career! So, I was having the same problems as I would have in this business, but I wasn’t having the luxury of working for my family. Eleven years ago, I came and spoke to mum and dad

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Interview Business How have you found searching for staff and getting them trained? H: One of the challenges we have is that the public transport links to here aren’t very good. We’re between Colchester, Witham and Chelmsford in Essex, so it’s not easy unless you drive. A year ago, we did a happiness survey with the whole team and as a result improved the decisionmaking process by creating a department manager level. We’re also looking at things like mental health and well-being, dyslexia support, all kinds of things to make sure that when people are here, we support them, and they are in the right role. S: Some of the positions are more difficult to recruit for than others. The plantarea can be difficult because you’re expecting employees to be good at customer service, have a wide knowledge of plant maintenance and be good at sales. What has the growth of the business been like since you’ve come back in? S: In terms of turnover, since I’ve been here, it’s more than doubled. We were at £4 million when I started, and now we’re at £9.2 million. Every financial year, we’ve put on growth and it’s mainly because of the drive towards improvement.

to see what they would think about me coming back. Dad’s reaction was positive and wanted me to start straight away, mum was quite shocked as it came out of the blue! I handed my notice in, then I went travelling for three months. That meant I had six months to really get my head around the business before starting in January 2008. I think on day one I realised what the challenges were going to be. One of my first projects was to take initial plans we had for some new buildings and get them built. H: I did a degree in horticulture after school, but I wanted to go and do my own thing. I went to London and did temping work for a year before falling into a PR job. I worked my way up to head of communications for a charity. When I did some work for Perrywood in 2010, it was partly a lifestyle thing, I’d had some health problems and had to give up work for a few months, and I was looking for a way to dip my toe in the water because I still wasn’t sure if the family business was for me. I freelanced and did the communications work for the company. In 2014, after my daughter was born and I came back to work from maternity leave, I became a permanent team member.

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What about the period of financial instability we went through in 2010/2011? S: Our new building opened in February 2010 and it enabled us to take a leap forwards, so it didn’t affect us too much. When we opened our new buildings, we found that on a busy Saturday, the takings

And there is another brother too? H: Yes, Tristan also did engineering. S: He stayed in that longer than I did. He left his previous job to do a part-time master’s degree, and whilst he was doing that, he was contracting for his old job. He also started to do some contracting work for Perrywood. Once he finished his Masters, he carried on doing work for us, then a couple of months later, he started working full time with us. That was around 18 months ago. He looks after the facilities, H&S and manages our nursery production team. He is also a skilled project manager and his first job with us was to manage the build of a new staff room and kitchen expansion.

Every financial year, we’ve put on growth and it’s mainly because of the drive towards improvement

What’s the structure of the business now? H: We’ve got about 165 staff members. We have the board, which is the five family members, then we have the senior team made up from managers for the nursery, the coffee shop, the plantarea, the shop floor and visual merchandising team, and then we have the department managers below that. There are 11 at that level, and we’ve introduced that layer in the last six months.

were very similar to what they were before, but on a rainy day, they doubled. Two years later, the busy Saturdays had doubled, and the rainy days had quadrupled. How do you think Perrywood, and garden centres in general, have survived the demise of the high street stores? H: It’s because we’re different and plants will not be sold online as other products are. There is something about seeing, touching and smelling plants that you can’t get online. There are some online 

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Business Interview sellers of plants doing an excellent job, but people come here because they love the experience, the birds singing in the plantarea, the home-cooked food in the coffee shop. It’s the whole experience. We’re always looking for ways to add theatre into our retail experience. What have your recent challenges been? H: It’s just catching up with our growth. Improving systems and processes. S: One of the blockages that was stopping people doing their job was them waiting for an answer. If a sales assistant wanted to put something out, but the manager of that area had 40 people reporting to them. Ten years previously, when we were a small company, it was easy for someone to get an answer. This is the reason we’ve put in this department manager level of staff. We’ve had periods of flux in some of the teams over the years. For example the coffee shop team went through a period of change with regards to the people. It was a difficult time and it took a long time to find the right chefs, but we now have a fantastic team in place. Five years ago we went from counter service to a semi-waiting service. There was difficulty originally, the customers were working out the change, but the bigger difficulties were with the staffing. What is the typical clientele for Perrywood Garden Centre? H: It changes from the week to the weekend. S: In the week, our clients will be retired people and women ranging in age from their late 20s with a child, all the way through to retirement age. At the weekend, we have those people, but with the rest of their families as well. H: We’ve seen an increase in younger customers over the past two years. If

you go into the house plant department on any day, you will see a young couple, or young friends walking around with a couple of Cacti, or a Pilea. S: It won’t just be one or two either, they will fill a trolley! The industry is seeing an influx of customers from the millennial generation, and Instagram plays a big part in your business. In terms of your social media, what role does it have? H: We use social media as our shop window, and as a reminder to people that we’re here. We want people to be sitting in their garden, see a bare patch in a border and think ‘Perrywood’. I spend up to £500 a month on advertising and boosting posts on Facebook and Instagram, and you can see on the thread people tagging their friends and saying we must go to Perrywood. S: We recently sold a Hozelock aquarium because it was seen online. They came in

People come here because they love the experience, the birds singing in the plantarea, the home-cooked food in the coffee shop and bought it there and then. I happened to be in the plantarea, the customer spotted me and mentioned they’d seen the aquarium online. I showed them straight to it and they bought it. When Hannah started here, Facebook had been around for more than 10 years, but in terms of businesses using it as a marketing tool, it wasn’t happening. We were one of the first garden centres to be active on the site. H: What we try and do is not overtly sell. We’re lucky in this industry, people like looking at photos of plants. If we put an album of roses up on one of our channels, it sells itself. We don’t have to be pushy. We target our ads to a demographic. For our house plant posts, I target people in their 20s or 30s, to someone that rents or has just bought a house, whereas other posts I’ll target to people that live in particularly affluent areas. We could have a full-time person dealing with our social media, but we’ve gone for a different model. Each of our teams has an ‘Instagrammer’ that takes photos as part of their role. What is your target demographic or is it a catch all? H: We’ve been talking about this

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www.gardencentreretail.com

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Interview Business recently, and one of the things that we’ve discussed is the generations of families. Our core audience though is women in their 40’s to 60s. S: I don’t think we’re a catch all. We don’t go for the value market. H: Going back to the demographic, I think we have had success because our mum, who is very creative, initially took on the buying and visual merchandising with a team, and she’s got a good eye. The way that team continues to curate and merchandise our gift shop really appeals to our core audience. S: We’re in a rural location here. Essex is a big county and the garden centres that are further south have a completely different demographic. The industry isn’t afraid to share knowledge and sensitive information. Where do you stand on that? S: It used to be that we only looked at Perrywood, we didn’t talk to many other garden centres. Since we’ve become members of the GCA, we have tried to be more inclusive. H: We were very surprised when we first joined the GCA at just how open people were. They’ve been very supportive. How long have you been members of the GCA? S: Six years. We were a bit prickly when they first came and audited us, which I’ve heard other centres say too. We were already a successful business back then, making a good profit. The auditors came along and were asking us why we weren’t doing this or that. Our first reaction was to say because we don’t want to, who are you to tell us these things! They said, fine, it’s your business, here is the form of what we look for, and you’re not doing certain things, so we must mark you down. There were a few things that came of this that sounded like clever ideas, so we put those in place and the customers loved it, so we did more of it. H: The team loves to win awards and score well in the inspection. It’s a real motivator and the annual inspection has been a key tool in helping teams to improve standards each year. What are the plans for the future of Perrywood? S: There is nothing on paper except for redoing part of our car park. We’re just looking now at our 10-year plan. It feels like we’ve done the last bit and that will probably include considering what to do in the space where our parents’ house is. They have no plans to move away but

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at some point, they will. Whether we put more buildings there or develop it in another way is what we will look at. H: We would love to create an events space. For me, as a marketing person, that’s the only missing part. If we had this space we would be able to hold demonstrations and workshops without the challenge of having to move our stock around. S: We’re developing a new warehouse site we’ve bought. That means we can take compost pre-season for instance and have it ready to go. We could store 1,000 pallets of compost in the new space if we wanted to.

Finally, what about the next generation of the family, are they going to take over? H: We have three children between us, my daughter is five and Simon’s boys are nine and six, they are all very young. Personally, I’m trying to get my daughter into plants, we do gardening together and she’s got plants in her bedroom. For me, it’s just a case of introducing that passion for plants. Like our parents, we would never expect our children to come into the business, in fact I would probably say it’s necessary for them to go off and do their own thing before deciding if they want to come back. www.perrywood.co.uk

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08/08/2018 10:10

Business Staff

orking in a garden centre, as in any other retail service, has its share of ups and downs. In a 2017 report entitled UK Employee Pulse,1 it was revealed that employees in the retail sector are some of the least engaged workers in the country. Keeping staff engaged is one of the most effective ways to ensure that they are productive and happy at work – which is a win-win for them and the business. Here are some tips for improving employee engagement: 1. Encourage physical ﬁtness A typical day at a garden centre often involves physical activities such as pruning branches, transporting large packs of soil for customers, or moving large equipment. Employees need to keep themselves ﬁt and it is important for management to help them do this to ensure they can perform physical tasks without injury. One way to do this is to incorporate 10–15-minute exercise breaks before and after the work day (such as warm-up and cool down stretches). Employees could also be encouraged to take short walks during their breaks.

2. Vary assignments and routines Many employees are keen to learn new skills. The UK Employee Pulse report indicates that “trying out things that interest you in your role” has a greater effect on engagement than simple career progression. Rotating staff among different departments gives them the opportunity to try different tasks. You could even switch everyone’s aisle assignments each week.

ENGAGING

Keeping staff engaged is one of the most effective ways to ensure that they are productive and happy at work 3. Help staff understand customers better Providing great customer service is one of the best ways to ensure that shoppers return. Team members may appreciate market insights on visitsors to the garden centre. Management could share relevant research and other trends with the staff, to help them better anticipate what customers need. Those working on the tills can be encouraged to ask customers if they found everything they were looking for to see whether customer needs are being met.

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YOUR EMPLOYEES

Your staff are your greatest asset, keeping them fully involved in your business is key to its success says Dr Nicola Davies 4. Keep the environment positive and collaborative Managers and supervisors can empower staff to share their ideas, promoting a work culture where employee suggestions are discussed and potentially implemented. A short weekly meeting, where team members freely share their thoughts regarding how things are done is a good way to start.

consistent schedule so that both parties know what to expect. An example of an organisation implementing policies that support work-life balance is Lowe’s, the US-based home improvement and garden centre chain, which has recently expanded its employee beneﬁts package to include 10 weeks of paid maternity leave and two weeks of paid parental leave.2

5. Be supportive of work-life balance A positive link has been found between staff engagement and their organisation’s perceived support of work-life balance. Encourage work-life balance by letting employees create their own boundaries and then supporting those boundaries. It is important for managers to get to know what the boundaries are for each team member and to ﬁnd ways to make it work for both employee and employer. For instance, some employees may prefer to work more hours on certain days to free up hours later in the week. The manager and the employee would need to agree on a

Employee engagement initiatives can be physical, psychological, or social. Try to incorporate a variety of methods into your initiatives – this will keep you engaged too! References 1. Qualtrics (2017). UK Employee Pulse, November [online]. Available at: www.qualtrics.com/uk/ employee-pulse/ [Accessed 01 March 2018] 2. Lowe’s (2018). Lowe’s Expands Beneﬁts and Announces Cash Bonus, 1 February [online]. Available at: newsroom.lowes.com/news-releases/ lowes-expands-beneﬁts-announces-cash-bonus/ [Accessed 01 March 2018]

www.gardencentreretail.com

08/08/2018 12:22

GREENHOUSES WALL GARDENS COLD FRAMES ACCESSORIES

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07/08/2018 15:35

Trends Business

EMERGING TRENDS

In part three of this series, Lisa White, head of lifestyle and interiors at WGSN explains to GCR some of the emerging trends we are likely to have seen pop up recently BALCONY LIFESTYLES This is a major trend for the city gardener, but the lessons we can learn from this should not be overlooked for the country gardener. Balconies are the passage between the home and the garden – like a patio or a terrace – where people want to put the comforts of home just outside their doors to bring the outside even closer to their windows. Balconies are extensions of the home and are used as an extra room. Consumers want to be more ﬂexible and want to be able to do more activities outside, weather permitting. They also want greenhouse shelving to bring tamed nature closer to them. The limited space available on balconies means that people are interested in a temporary, foldable set up that can be rearranged with ease. When people are using their outside space, they want their plants to be close to them, so rolling plant trays and potted plants small enough to lift from a table to the ground, and back to a table again are of interest. Vertical gardens on balconies have seen a huge increase and have become more mainstream. With minimal space, they not only make an excellent feature on a balcony, but it means a larger amount of

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produce, such as herbs, vegetables and cut flowers can be grown. People want to feel as though they can grow as much of their own produce as possible, and there are some excellent options, as well as vertical gardens, for compact vegetable gardens. GREENHOUSE LIVING Another key trend is greenhouse living. Particularly among millennials, we are seeing a massive interest in plants in our living spaces. Houseplants are often the first thing a young person will buy when they get their first home. It’s about taking care of something living, not yet a pet or a baby, but close. Houseplants contribute to a sense of wellness and connection to nature. They are the decoration of choice and often have pride of place in the home. There is also an increase in sales of furniture that incorporates plants, to help save on space and bring plants into unexpected areas. SHE SHEDS Sheds have been a huge trend recently. They represent the fact that people see the garden as a refuge outside the duties of the home, creating space for leisure and pleasure. She Sheds epitomise this. It’s a room where women can go to access their inner selves. Men are still the prime buyer of regular sheds, but even this is being driven towards making a more lifestyle aware product.

WINTER-CUEING Finally, outdoor cooking enthusiasts are embracing the winter barbecue. According to the US-based Hearth, Patio and Barbecue Association, 61% of North American barbecue owners barbecue all

year round, and 43% say they use their barbecue at least once a month in the winter period. Firepits also come into this category, due to their compact nature and their design elements.◗ ABOUT Lisa is the head of lifestyle and interiors at WGSN, an online resource with an enormous amount of information available to subscribers. WGSN covers trends from consumer to fashion, design, beauty, garden and outdoor. www.wgsn.com

Garden Centre Retail August/September 2018

08/08/2018 16:26

Business Purchasing a Garden Centre

PURCHASING

A GARDEN CENTRE

A good location with easy access and a substantial population are key features to consider when investing in a garden centre; Darren Earnshaw of Alexander Mackie Associates outlines what else to look out for

uying a garden centre is no mean feat and there’s plenty to consider before purchasing a site. Ideally it should be around 5–10 acres in size to allow for car parking and future expansion. It should also have A1 planning consent already granted or garden centre planning consent. An established usage certiﬁcate for garden centre usage is also acceptable. The buildings and structures on site including portal framed buildings, glasshouses, poly/netted tunnels, canopies and so on should all be in good order. Buyers are looking for garden centres or retail plant centres/nurseries where they can add value by enhancing existing facilities or by creating new facilities such as a cafe or restaurant, aquatics, pets, gifts and clothing etc. Buyers are looking for substantial covered heated sales areas/decent size external plantarias and sufﬁcient on-site

parking to accommodate their current trading operations and future growth. They are looking at the current performance and the operational ability of the business and how they can add future value. There are various questions to ask, such as: • Does the business have a good existing reputation? • Is there a good management/staff structure in place, can the business operate without the owners being present at all times? • Does the business have all the necessary health and safety certiﬁcates in place? • Energy Performance Certiﬁcates (EPC’s) should be available for all the buildings/ structures of the garden centre or nursery that are heated or air conditioned (If applicable). Including any on-site residential property. • Is the asking price realistic or overvalued? A current open market

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valuation is a must and most importantly it must be carried out by an experienced industry valuer. If the garden centre or nursery is preforming poorly but has a number of the above attributes then providing the asking price is realistic, it may well be worth buying. However, ﬁrst consider whether you have the funds available to

Buyers are looking for garden centres or retail plant centres/nurseries that they can add value, by enhancing the existing facilities or by creating new facilities www.gardencentreretail.com

08/08/2018 09:49

ÂŠjessicakirshcreative/Shutterstock.com

Purchasing a Garden Centre Business

invest in the restructuring, redevelopment or refurbishment of the site and possibly the retraining of the existing staff to include incentivising them. Funding the acquisition can sometimes be difficult as most High Street Banks will only lend up to 70% of the asking price, they will usually not lend against stock. They will need to see that the repayments of the loan can be made from the bottom line net profits of the business the purchaser is acquiring. Business plans will be required including up to five yearsâ&#x20AC;&#x2122; worth of projected cash flow analysis. If you are looking to acquire a garden centre/retail plant centre/nursery then you should contact Alexander Mackie Associates and provide them with your contact details and your specific requirements. They will then be able to let you know when properties become available in the future that meet your requirements. For advice on any of the above matters or for a private discussion, please call Darren or Donald at Alexander Mackie Associates Ltd on 01732 522222, or email: darren@alexandermackie.co.uk. or donald@alexandermackie.co.uk. ABOUT Alexander Mackie Associates have been providing valuation and consultancy to the garden centre and nursery industries for more than 25 years. 01732 522222 www.alexandermackie.co.uk

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06/08/2018 20:16

Signage Business

SIGNAGE

THE CUSTOMER’S PERSPECTIVE Print 2 Media takes us on a tour through an imaginary garden centre to explain how effective signage works

Photographs ©The Old Railway Garden Centre

magine we are a customer with little experience of gardening who would like some plants for their newly created rockery… To begin, our prospective buyer pulls up to the garden centre and immediately notices the professionally branded storefront. She is confident that this garden centre will help her understand what she needs and sell her a quality product. She is looking at a large dibond cut-out of the motif from the garden centre’s logo, which protrudes above the front facade for extra ‘pop’. Below this is the garden centre’s name, made from cut acrylic letters in the company’s logotype and mounted on letter-mounts. She enters the store (noticing the entrance door glass is emblazoned with window stickers advertising a seasonal sale) and it’s obvious there is a logical way to walk round the retail space. Cutout vinyl text, complete with directional arrows, on the wall in front of her, indicates where the café and toilets are. She doesn’t need either at the moment so she continues on the obvious route through the garden centre. There are double sided hanging card displays at multiple points over the aisles. These are

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visible from a distance and describe what is in each aisle. Our customer registers a couple of other things she might need, such as gardening gloves and will take a look at later. She continues en route to the outside area. The double doors ahead have a large printed foamex backdrop above them depicting the outside plant area. Once outside, banners cable-tied to the fencing remind our customer of the current seasonal promotion. She notices a plant trolley dressed with printed foamex that describes and depicts alpines and succulents and wanders over to find out if these might be what she’s looking for. Next to the trolley is a large dibond info-board mounted to a post confirming that alpines and succulents are indeed suitable for a rockery and that it’s a good idea to plant them with grit to help drainage. The board mentions that bags of grit are available at the exit from the garden centre and the customer makes a mental note to buy a bag at the check out. Our customer chooses a few alpines and some plants she needs for other parts of the garden (having been directed to the right plants via foamex shelf-headers describing the contents of gondola shelves). She wanders back into the store and through the aisle that contains gardening gloves. An attractive dibond FSDU at the aisle-end draws her

attention. It displays a range of gloves and the customer chooses a pair. The checkout area is clearly delineated with cut acrylic letters fixed to the wall above. The customer joins the checkout queue and notices posters in clip frames that remind her to purchase heavy bagged goods like compost at the checkout and pick them up on her way out. This reminds her to order the bag of grit. Our customer pays, loads her car, then returns to the store for a well-earned cup of coffee in the cafe, happy that she has found what she came in for as well as a few useful extras. She is inclined to return, rather than go to another garden centre or a supermarket, because of the professional retail experience and accessible information. Print 2 Media believes in helping garden centre retailers big and small improve the retail experience for their customers. Impactful signage and POS attracts new visitors, drives increased sales from those visitors and encourages repeat purchasing. ABOUT Print 2 Media is a large-format printer based in Cornwall, supplying signs and graphics for many of the country’s biggest outdoor exhibitions and events. www.print-2-media.com

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Business Staff

y advice for any business looking for growth is to create a marketing plan, which seamlessly supports the company business strategy. For retailers, there are two critical factors in making sure you succeed: ﬁrstly, ensure your customer service is second to none to guarantee customer loyalty, repeat business and recommendations; secondly, make sure you are doing enough to publicise your store activities. However great your service is, you can’t expect your business to grow by word of mouth alone. You need to tell people

USING

LOCAL PRESS about it to raise awareness and encourage new customers to visit. There is no point investing resources into your store and not shouting about it. If you are doing something a bit different, a great way to engage with customers is via the local press. Local newspapers in print and digital are read by 78% (42 million) of British adults (YouGov 2018), of which more than 64% are over the age of 45. Whereas certain forms of advertising such as website pop-up ads are often considered intrusive, in a local newspaper they are often expected, even sought after by the readers. Content is usually placed near content similar to the ad so is more relevant to the reader who is searching for local store deals and coupons. Advertising options are usually wide and can fit any budget, and often you can negotiate with the publisher to assist with design assistance, colour printing and so on. You can also use your local newspaper service to deliver leaflets or inserts which can be targeted at specific geographic areas, such as street or postcodes.

If you are doing something a bit different, a great way to engage with customers is to win the support of the local press 26

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TO DRIVE FOOTFALL Your local press is an invaluable marketing tool, Paula Parker explains how to use it to promote your business

Local press is the most trusted source for local news and information. Sixty ﬁve per cent of local readers believe adverts in their local papers help them make purchasing decisions. While hard commercial activities, such as price promotions and discount offers are best promoted via paid advertising in

the newspaper or as an insert, there are many other ways businesses can promote themselves through PR and reach a wider audience. Carol Miller (PR Consultant and former journalist) advises: “Don’t let your mindset get stuck in a product rut, the work your brand does to create or support an event, a group or a person can

Garden Centre Retail August/September 2018

inspire trust without the need to mention it. It goes without saying that good clear photos that illustrate your story help to sell it to a newsdesk”. Local newspaper publishers work hard to build positive relationships within their community to build a loyal customer base. Community members trust the company for providing accurate information and often begin to believe that a trusted local publisher won’t do business with companies that are untrustworthy. By advertising with a trusted local newspaper that has a loyal customer base, you can build a positive reputation in the community through this association. For more top tips and the opportunity to share your success stories, see Paula at the Retail Lab@ GLEE (Hall 19) in September. (Thanks to Local Media Works for the local media facts and ﬁgures.) ABOUT Paula Parker is the owner of PP8 Marketing Consultancy. www.pp8marketing.com

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08/08/2018 09:50

10-12 September 2018 NEC Birmingham

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Business Catering Focus

SEASONAL OFFERS GCR talks with Carla McKenzie of MYA Consulting about how special celebration days throughout the year can beneﬁt the garden centre restaurant

n the current, volatile market there is no doubt that customers are on the hunt for ever-increasing value for every pound they spend. How then does a garden centre not end up in the discount to zero-profit track? The first lesson is that old adage: sales are vanity, profit is sanity. In short, keep your gross profit margin in check. The second is try and share the risk with your strategic alliances, such as the supply chain. The third is any fool can give the product away, or sell it cheaply, the most lucrative promotions entice customers to return when perhaps they wouldn’t normally. Some of the supermarkets have become very slick at issuing vouchers at the till for your next visit as an example. With the above in mind, how should the garden centre take advantage of a more seasonal menu? Well, we need to remind consumers what is seasonal. We seem, in many instances, to have lost the identity of seasonal produce beyond perhaps sprouts at Christmas and asparagus in the spring. Developing a seasonal menu with regional, local growers and producers, and, if possible, celebrated chefs, is more likely to generate consumer interest and customer footfall. For example, apple festivals in the autumn, game birds and so forth. Are introductory and discounts effective? No customer is a done deal until they are at your till paying. There

is evidence to suggest that introductory offers work but try not to discount the items that the consumer is likely to buy anyway, such as hot beverages. Discounting the price of the Halloween biscuits or cakes may be acceptable, but again, look after your margin and try to share some of the risk with your supply partner. What makes a good deal for garden centre customers? Each centre will vary, but you will need to consider your customer demographic. The sector is generally weak in terms of a children’s offer, and with the increasing number of grandparents caring for younger children, consider strengthening your offer here, whilst looking at concessions for both the adult and the child. Look at the price too. Try and get a lunch and a beverage out for under £5. At 75 per cent gross proﬁt margin, this leaves you

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Developing a seasonal menu with regional, local growers and producers, and, if possible, celebrated chefs, is more likely to generate consumer interest around £1 for food costs, but again, by forming strategic alliances, or allowing a producer to promote their product, it may be possible to increase the food cost available at no cost to the centre. Target your offers very carefully. Try not to discount during peak trading times. How do we drive the footfall into the centre? Well, the restaurant footfall is

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08/08/2018 12:36

Catering Focus Business generally generated by the centre traffic, and some external traffic. First, do the obvious. Make sure you have got WiFi, charging points, a clean, comfortable environment, somewhere to park your trolley. You need to deliver good food and great service. In other words, make sure your proposition is right. Look at, and make sure you have good disable access, that you’re flat and your cafe is accessible to all. Also, make sure your external signage is good, beginning in the car park. With the obvious nailed, and depending on the location of the cafe within your centre, look to some of the following:

HOW TO TARGET OFFERS

1. Offer cafe purchase incentives at your retail tills. 2. Offer pull off incentive vouchers at various points around your centre to remind people at appropriate points in your centre. For example, if you want to link your tomato production with your heritage tart in the cafe, then have a pull off voucher next to the tomato plants. 3. Think about when your customers will be thinking about food throughout their journey. Many garden centres now have cooking areas, or areas selling kitchen-based products. Think about a pull off voucher at those points. 4. What about car park entrance incentives? Look at vouchers and incentives there. 5. Returning customer incentives. 6. Recommend a friend deals. 7. Discounts for mass-group visits.

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In terms of growing your footfall out of season, you really need to think very long and very hard about how you will drive that. Diversiﬁcation has to be the key. Look at your audience, your customers and what might appeal to them. Maybe something like a garden lunch lecture, jazz suppers, or net surﬁng clubs based on botanical knowledge. Celebrity gardeners, wine tasting and Christmas gift workshops could also be of interest. It may even be worth asking your local MP to hold a surgery at your centre. What ever will work for your centre, you need

What about adapting your offering for Bonﬁre Night, Valentines Day, Mother’s Day or Halloween? to take a sustained approach, it can’t be a one-off event, you need to focus on doing them frequently. Looking after your regular customers is really important. Treasure them, get them to increase the number of their visits to your garden centre. Focus on your long seasonal opportunities. For garden centres, Christmas has become a major win for them, and the development of that retail market is really important. But think about how that might work in terms of catering. This doesn’t only apply to the Christmas period though. What about adapting your offering for Bonﬁre Night, Valentine’s Day, Mother’s Day or Halloween and so on? These specials need to be planned if you are to attract a market share. Remember, when you’re competing in the arena for those events, you’re competing against the whole retail world, which is all looking to celebrate 

Garden Centre Retail August/September 2018

08/08/2018 12:36

©Lutsenko_Oleksandr/Shutterstock.com

Business Catering Focus

Train, inspire and incentivise your staff, they are going to be your biggest PR agents

that certain time of the year. You need to make yours extra special. With discounts, you need to go back to basics. Make sure you cost your offer, ensure your dishes are constructed to pre-determined recipes, and measure your profit. Look to engineer offers around affordable ingredients. Possibly consider using some customer allotment surplus. Often this is obtainable at the fraction of the cost. Yes, there are food safety protocols which need to be considered, but they are not insurmountable. Again, look to your supply chain. When we’re looking at how to be sure the discounts and deals are leading to more meals being sold, there are simply

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no guarantees which is why it is important to continuously measure the impact of your promotional activity, and adjust accordingly. Selling, is telling. Be careful not to become the best kept secret in town. You should advertise widely, and keep a strong marketing voice both internally, and externally. Train, inspire and incentivise your staff, they are going to be your biggest PR agents. w ABOUT

Carla McKenzie is managing director at MYA Consulting. 01453 765643 info@mya-consulting.co.uk www.mya-consulting.co.uk

www.gardencentreretail.com

08/08/2018 12:36

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06/08/2018 20:33

GCR Special Children’s Gardening

GARDENING

Getting young people into gardening reaps numerous rewards and develops the next generation of care takers of the planet

t’s no secret that the usual garden centre customers are retired or approaching retirement age. Garden Centre Retail explores the other end of the spectrum, taking a look at how garden centres can encourage children in the local community to garden, get involved with nature, and ultimately become future customers. The RHS are big advocates for helping children and their parents to learn about and get involved with gardening. The Campaign for School Gardening aims to get our education establishments to teach more, or at least involve, gardening in the curriculum. The campaign awards children and their schools in four different categories, School Gardeners of the Year, Young

Gardener of the Year, School Gardening Champion of the Year and School Gardening Team of the Year. Alana Cama, skills development manager at the RHS shares the beneﬁts of school competition and what is being done by the society to promote landscaping and horticulture as viable career options: “Our School Gardeners of the Year competition showcases the myriad ways that young people can get involved in gardening – from growing veg and creating wildlife habitats to greening their community – and its role as a place for learning and relaxation. It’s also a way of reminding schools that ﬁnance shouldn’t be a barrier to gardening. Gardens come in all shapes and sizes and are an excellent way of

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connecting people to the community from where important partnerships and support can be found.” Although no longer the case, previously horticulture was given as a career option to the more academically challenged children. The RHS is changing this, Alana says: “The RHS launched its Horticulture Matters campaign in 2013 with the aim of tackling the growing skills shortage in UK horticulture. Through our work with more than 20,000 schools we’re helping to share the economic, scientiﬁc, cultural and social beneﬁts of horticulture; inspiring the next generation of gardeners, landscape architects, botanists and pathologists. “This campaign also includes teaming up with industry ambassadors, delivering

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Children’s Gardening GCR Special Watch Me Grow The Watch Me Grow campaign was launched this spring to encourage parents and children to grow fruit and vegetables. Gemma Hall, ambassador of the Watch Me Grow campaign, says: “For me, I feel that there are so many important life skills and lessons that can be learnt from gardening, even from a very young age. For example, understanding and appreciating the lifecycle of a plant, from planting the seed to seeing the ﬂowers bloom and then wilting, can prompt very important conversations. There’s also a lot of patience involved in waiting for things to grow, and plenty of tending to the plants (especially in this weather). It’s also brilliant for encouraging observations about the difference in plants between our garden, and those of family and friends (and even on the school run). “The reality is that a lot of children are not willing to eat fruit or vegetables, so this is an effort to encourage that by involving them throughout the growing process. Plus, for anyone with children in their lives, we can enjoy seeing these little people learning new experiences, gaining conﬁdence and developing skills for life.” She believes garden centres could have child-sized tools and some easy to grow plants by the toy department to help encourage this further. 

Groves Nurseries workshop

We want to learn more about what motivates young people to grow plants horticultural ‘test drives’, such as our annual Green Plan It Challenge, where teams of pupils design and look after school gardens with expert guidance and support from professionals in the horticultural industry. Alana, though, does believe that more can be done to help children become excited by horticulture. She says: “The RHS Campaign for School Gardening has

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been running for 10 years now, providing teachers with resources and knowledge to give young people valuable outdoor learning experiences. “We’re also starting to speak directly to pupils. Through our new project, I Can Grow, we want to learn more about what motivates young people to grow plants – it may be because they want to grow their own food, support wildlife, help support our changing environment, or they just want to create relaxing spaces where they can feel peaceful and calm. “Once we understand what motivates young people and what they care about, we at the RHS can start showing them the amazing ways they could continue this into their working life and become the care takers of our planet for the future.”

Garden Centre Retail August/September 2018

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01/08/2018 20:23 10:02 06/08/2018

Children’s Gardening GCR Special

The Little Gardeners range Johnsons Seeds has a range of products specifically for getting children to garden. Helen Clayton, the brand manager at Johnsons Seeds, says: “Encouraging children to garden is a great way for them to learn about nature and the world around them in a healthy and fun way. It’s an inexpensive hobby that they could have for the rest of their lives, that can be enjoyed from the youngest of ages and involve the whole family. “Gardening also helps get children exercising out in the fresh air and experiencing the world beyond the classroom, as part of their learning and development at school. Children will begin to find out more about where their food comes from and if they are growing their own produce, they may well have a greater interest in healthy eating from a younger age. They can also learn about the importance of protecting wildlife such as bees and

butterflies through growing flowers that are beneficial. “The Johnsons Little Gardeners range is aimed at children from 3 to 11 years old. Every item in the collection has something for children to grow and each also includes games, activities and facts they will be learning about in school at Key Stage 2 (7–11 years). “There are 10 flower and vegetable seed packets (RRP £1.50), including Egg Heads Cress, Spooky Face Pumpkins, Little Ladybird Poppies and Sunny Giant Sunflowers with full instructions on how to grow, along with fun facts and activities printed on the inside of the packet. The range also includes a number of seed-based kits, all of which include easy to grow varieties of flowers and vegetables. “There is also a Little Gardeners website www. little-gardeners.co.uk which combines fun and facts with easy to navigate areas and uses the colourful and distinctive design from the Little Gardeners packaging.”

The Garden Gang Haskins believes gardening is a great activity to get children involved with and has many rewards, whether it’s planting and watching things grow, helping tidy up the leaves, or simply watering the grass. Gardening teaches children about effort, commitment, achievement and responsibility. Many activities (after a little instruction) can be completed on their own, such as sowing seeds and watching them grow. It’s a truly rewarding activity for children to grow their own lettuce from seed and then pick it for dinner that evening. Lisa Looker, brand director at Haskins, says: “Garden centres are great places to learn new things and our teams are full of information and advice. For young gardeners, we do our bit by inspiring them to have a go. Many centres run planting sessions, have leaflets and give free advice; all of which help to make gardening fun and accessible to children. “ Because of this, the south-coastbased company launched The Garden Gang. “Garden Gang is the identity that Haskins has chosen to badge all its children’s activities and information

it offers” explains Lisa. Garden Gang brings all this under one umbrella, so it can be easily recognised around the garden centre. It started as a desire to create a series of support material for our centre teams to use to help inspire and entertain children when they visited our centres.

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Gardening teaches children about effort, commitment, achievement and responsibility “We often have visits from school groups, nurseries and naturally children coming to their local centre with their parents and we didn’t have the resources easily to hand. Most children love a trail or a quiz, so we set out to provide them with seasonal activities to do when they visit and something to takeaway. The National Trust are very good at this and we wanted to create something similar” “Our activities are themed as ‘Grow’, ‘Spot’, ‘Make’ and ‘Learn’ and we have different activity sheets and projects under each theme. Garden Gang now encompasses our kids’ food offering and has a full library of videos and downloadable activities online. We even have our own online Buzzy Bee game. Garden Gang ensures we have plenty of material for digital marketing at key times.”

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GCR Special Children’s Gardening Little Seedlings Club Louise Golden, resident gardening expert and senior plant buyer at Dobbies says: “Gardening gets people outside and it’s a great way to get the whole family together. As well as teaching little ones about plants, it also shows them where our food comes from, and it can be so rewarding for kids to watch something grow from a seed into a vegetable that they can pick and eat. In addition to encouraging a healthier way of life it also teaches them a valuable skill at a young age that they then can continue to build on as they grow up. “It’s so important to make it as easy, fun and practical as possible to help encourage kids to get involved – at Dobbies Little Seedlings Club we like to give them the chance to get their hands dirty using compost and planting and it really helps if they can take a plant away with them and continue to look after it at home. For something simple but rewarding, try sowing lettuce seeds which grow quickly, or sunflowers which have big showy flower heads that kids love to watch grow. Some of our centres, like Stirling and Southport, also have dedicated Little Seedlings gardens where the clubs take place and our Little Seedlings can watch how plants grow and change throughout the year. “The Dobbies Little Seedlings Club is our free to join monthly gardening club for children between the ages of four and 10. The club meets on the first Sunday of every month in each store and covers a different seasonal theme each time. There’s always fun and practical activities for children to take part in and each Little Seedling also receives a free welcome pack when they join with stickers and vouchers to use in Dobbies Restaurants. “At Dobbies we are passionate about sharing our skills and expertise with others. Little Seedlings is our way of inspiring the next generation of gardeners and getting the nation to start growing. “Ultimately, we want to inspire a love of gardening in our Little Seedlings and to keep the gardening conversation alive as they grow up. Dobbies Little Seedlings Club reinforces our credentials as a legitimate children’s gardening expert, and we want to be a great source of ideas and content to help parents get their little ones in the garden and having fun while learning.”

Budding Gardeners Liz Smith, the events manager at Scotsdales, launched a Little Seedlings club and a Budding Gardeners club at the three-centre, East-Anglia-based Company. She says: “Gardening for children has so many positives, it is healthy and a fun way to learn about science, nature and wildlife. Learning how to grow their own fruit and vegetables gives children a greater understanding about what they choose to eat. Being involved in gardening has the great bonus for children of spending time with grandparents/parents and skills and knowledge being passed to them in an engaging way. “We have just under 4,000 members in our clubs currently. Little Seedlings is for children aged 2–5, and Budding Gardeners is for 6–12-year olds. We hold events each month for Little Seedlings and during school holidays for Budding Gardeners. “Events range from planting seeds, designing miniature gardens, creating grass head characters, building bug hotels or printing with potatoes/ okra and paper crafting animals. We have recently restarted our children’s email newsletter, which will now go out once a month with gardening and project ideas for them.

Learning how to grow their own fruit and vegetables gives children a greater understanding about what they choose to eat “The initiative was launched to offer specific tailored events to children with gardening at its core. From the outset we wanted to encourage learning and engagement with plants and nature. It also gave us a chance to get to know the families visiting our garden centre a little better, whether they had gardens, reasons why they visited and what they would like to see.” If garden centres are to survive the ages, it will be the members of these such clubs that will be the core customer in the future. With initiatives like this, though, it’s not just the present looking peachy, the future is bright too.

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www.gardencentreretail.com

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AUGUST/SEPTEMBER 2018

PRODUCTS 39

PLANT FOCUS Spotlight on pelargoniums

GIMA How the awards boost commercial success

LIGHTING A roundup of the latest products

GARDEN BUILDINGS The best ways to display greenhouses

LATEST PRODUCTS Heating and clothing ranges

ANATOMY OF A PRODUCT Pedigree Garden Range

TRADING WITH ELHO

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06/08/2018 20:31

Pelargoniums Garden Centre Retail catches up with Claudia De Yong, an award-winning professional garden designer to ﬁnd out about pelargoniums

he pelargonium is a member of the Geraniaceae family and when it was originally introduced from South Africa, it was mistakenly misclassiﬁed by the Swedish botanist Carl Linnaeus under the genus Geranium, and this confusion still exists today. The name originates from the Greek ‘pelargos’ which means stork and refers to the mouth of the seed pod on the Regal pelargonium. Although closely related, pelargoniums and geraniums have distinct differences. A true hardy geranium is the botanical name for a cranesbill which is a frost hardy herbaceous plant whereas the pelargonium is a tender

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perennial, often treated as an annual with ﬂeshy stems which, due to their origins of cultivation in a hot climate, can withstand any summer drought. There are more than 300 species of pelargonium in a wide variety of colours, some even being edible. They can be grown as a shrub, a scented herb, an indoor plant, in the ﬂower bed, in the greenhouse, in hanging baskets and window boxes or any outdoor container. In Sweden they are so popular there is a national addiction to them, named ‘pelargonsjukan’, meaning you have ‘pelargonic disease’! Pelargoniums are so adaptable that they can be

grown in hanging baskets, pots, containers, window boxes, as indoor specimens and make great colourful displays throughout the year. They also add a decorative highlight when planted in containers against a brick wall. Pelargoniums can be grown outdoors in the borders, but if there is a severe frost or the ground becomes very wet, they will not survive the winter months. They are better suited to a sheltered environment such as a greenhouse, indoor pot plant or container and can even be grown as a standard.

Varieties There are six distinct groups of pelargoniums: Angel (compact and bushy), Ivy Leaved (trailing evergreen) Zonal, (upright bushy succulent stemmed, most used for bedding displays), Regal (bushy evergreen perennial and shrub), Unique (shrubby evergreen) and ScentedLeaved (mainly cultivated for their scented leaves). The most popular with gardeners are the showy ﬂowers of the Regal, Angel or Zonal pelargoniums. The Angel variety makes for a bushy plant with small 

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Plant Focus Pelargoniums

rounded leaves and flowers profusely. They can be grown in a pot or a hanging basket, or as summer bedding. The colours are magnificent from blush pinks to deep magenta, some with double flowers. They are easy to overwinter in a frost-free position with good light. The Regal varieties are the most colourful, ranging from pure white to salmon, deep purples and reds. They are amongst the earliest to flower in spring, have trumpet shaped flowers which grow in clusters and a variety of velvety leaf shapes. Ivy Leafed pelargoniums have the characteristics of trailing ivy which is ideal for hanging baskets or on a high shelf. This variety is hardier, with an extended flowering season and stiff fleshy leaves with single or double flowers. Scented Leaf varieties are shrubbier in habit and with distinct lobed, incised, and sometimes variegated, leaves. The flowers are more delicate and smaller, sometimes in clusters but they are mainly grown for the scented leaves. The scented varieties have a range of scents such as apple, lemon, rose, lavender, balsam, pine, cedar, peppermint,

orange, cinnamon and nutmeg but are often passed over. Zonal pelargoniums are upright, bushy and succulentstemmed with single or double flowers which are often found in bedding displays. The graceful petals often support large pompom heads of bright flowers. Unique pelargoniums do not fall into other categories but look like the scented varieties, just with more attractive flowers. They flower better from older wood and are the largest growing varieties in the UK. Some can grow up to 3 metres in a glasshouse. Pelargoniums are quite hardy, easy to care for and are more than just a universal bedding plant. Most need full sun although some can tolerate shade like the Regal varieties. They are a very rewarding plant as they bloom continuously, need minimal maintenance, and are very versatile. Care Pelargoniums should be watered sparingly during spring and summer, making sure the compost doesn’t become too wet. In winter, watering can be reduced even further, with many plants

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continuing to flower if the temperature is kept around 45–50 degrees Fahrenheit. Deadheading needs to be regular and thorough. When planted outdoors in flower beds, the soil should be neutral to alkaline. For planting in pots, a multipurpose compost like John Innes No.2 would be the best option. In the spring, the addition of a balanced liquid fertiliser according to the application instructions on the packet, every 10–14 days is recommended. Once flowers start to form, this application should be switched to a high potassium fertiliser such as a tomato feed. Being such a versatile plant and tolerant of erratic watering, they can also be cut back quite severely, will soon leaf up and grow quickly. Contact with the leaves may cause some people to have skin allergies. When planning to grow pelargoniums outside, it is best to plant them once the danger of frost has passed. For continuous flowering,

They are a very rewarding plant as they bloom continuously, need minimal maintenance, and are very versatile pelargoniums should be placed in the sunniest position available. Pelargoniums flower in spring and summer. With some extra light from artificial lighting, Regal or Angel varieties can flower over winter. This will require around 16 hours of light per day. Pelargoniums must be one of the most adaptable and easy plants to grow for both indoors and outside all year round. They bloom with such abundance, come in an inexhaustible range of colours, sizes and shapes and display diverse foliage. The power of Instagram has made these invaluable plants more fashionable and even if you don’t have a garden, terrace

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Pelargoniums Plant Focus

or balcony you can have a pelargonium as a stylish room decoration to add colour to your home. You can also combine planters and displays by suggesting companion plants to go with pelargoniums such as ivy, diascia, lobelia, and bacopa to name just a few. Disease Pelargoniums are prone to viruses often transferred from insects such as thrips, leafhoppers, root mealy bugs and whitefly. It is important to make sure plants are not crosshandled and tools are clean to prevent disease and infection. Container grown plants are susceptible to vine weevil and if the plants become too wet due to overwatering or poor air circulation, it may lead to grey mould or rust. The roots may also suffer from root gall. Within a garden centre It is worth noting some varieties labelled in garden centres as scented geraniums or ivy leafed geraniums are actually pelargoniums. Some scented leaved varieties are quite pungent and others are quite pleasant. They can be used in cooking by adding to jams, compotes and cakes, to make pot pouri or even added to a gin and tonic. There are also some scented leaf varieties that are grown for the oil they produce called â&#x20AC;&#x2DC;geranolâ&#x20AC;&#x2122;, which is extracted from the leaves and used as an essential oil commercially for the perfumery industry. An estimated 40 million pelargoniums will be planted this year. Garden centres should be more adventurous when displaying pelargoniums by creating small displays in different areas of the shop. They look great in terracotta pots, especially grouped in threes on a table or plant stand. Also try coloured containers, hang them from beams, or use them outside in a hanging basket or crate.

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Garden centres should be more adventurous when displaying pelargoniums on shelves by creating small displays In use Earlier this summer, I was commissioned alongside Ian Drummond, creative director of Indoor Garden Design, by Pelargonium for Europe to come up with an innovative display for the Zetter Townhouse in Clerkenwell, to form part of Chelsea Fringe and Clerkenwell Design Week. We opted for a different take on the traditional window box display to go with the unique and eclectic interior of this wonderful hotel. By using driftwood and wire animal sculptures along with baskets, we festooned the archway and lantern above one of the most photographed doors in the capital. The display continued lower down spilling onto the pavement either side. Zetter Townhouse were so happy with the installation that they decided to keep it on well after the events ended until the end of June. Pelargonium for Europe is a marketing initiative founded to promote longterm pelargonium sales. www.pelargoniumforeurope.com. w

ABOUT Claudia de Yong is a multi-award winning garden designer, a regular contributing writer at Houzz UK and committee member of Association of Professional Landscapers. claudiadeyongdesigns.com

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©IWM (D 650)

ADVERTORIAL

Dig for Victory gift range from Kent & Stowe In partnership with Imperial War Museums, Kent & Stowe have launched a unique collection of quality gifts inspired by the British civilians who were called upon to ‘Dig for Victory’ during the Second World War. This new gift range tells the story of the ‘Dig for Victory’ campaign using newly digitised images from Imperial War Museum’s vast collections alongside fun facts that give a fascinating insight into life on the home front. For example, you might be surprised to discover that even the moat at the Tower of London was given over to growing vegetables and it is said that the Royal Family sacriﬁced their beloved rose beds for growing onions. Imperial War Museums has been at the forefront of commemorating the First World War Centenary. Considerable and compelling

media coverage is expected as Imperial War Museums concludes its five year program marking 100 years since the end of the First World War, where the first ‘grow your own’ initiatives began. There are initially 10 products in this delightful collection, including a Gardener’s Gift Pot, 2-litre Watering Can, Home & Garden Carrier Apron, 500ml Stainless Steel Flask, a ‘Dig for Victory’ engraved Hand Trowel and a nest of 3 uniquely designed Storage Tins. Each product also comes with authentic wartime recipes and gardening tips from the Ministry of Food and Agriculture. Every product has been designed to stand out within your giftware and sundry departments with impactful point of sale. In the booklet you will find delicious recipes for strawberry jam and ginger sponge pudding. Supporting POS material will also be featured. Research indicates the value of the gift market to be worth around £20bn with consumers wanting to buy unusual and unique

gifts that reﬂect the recipient’s hobbies and interests. The ‘Dig for Victory’ range is bound to capture the imagination of anyone who loves beautiful home and kitchen decorative accessories, gardening or has a keen interest in history. The reaction to the products by garden centres and other retail outlets has been very positive with considerable advance orders placed. So much so that the range will be extended with further products to follow. Kent & Stowe has a 3 year licence deal with Imperial War Museums for the use of imagery and branding in gardening related merchandise. Our partnership with Imperial War Museums gives us valuable access to their world renowned historical expertise and world class collections helping to develop these quality gardening products into a true ‘collector’s item’ range. The full ‘Dig for Victory’ selection will be available to view at GLEE (Stand: 7G50-K51) and products will be ready for despatch into Stores during September and October. .

Tel: 01480 443753 www.kentandstowe.com

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GIMA Awards GIMA

GIMA AWARDS

BOOSTS COMMERCIAL SUCCESS AHEAD OF GLEE

The GIMA Awards this year highlighted the achievements of members and non-members, with the most coveted prize being the Sword of Excellence. We ask the winners what does it mean to win – and what do the awards do for sales?

he annual GIMA Awards are as much about promoting commercial success and innovation, as they are receiving a trophy or certificate. The awards give suppliers more confidence in their products, and retailers know they are selling an industry-backed product. This year the Sword of Excellence was presented to the winners of the Garden Care category, Neudorff. The company’s entry, VineWeevilFree Nematodes, gives retailers an industry first – the opportunity to stock nematode products directly from the shelf – without the need for refrigeration. Sales director Jude Beharall says: “The Neudorff UK team and I are absolutely delighted. As a company, Neudorff prides itself on providing safe, natural and effective products. Industry recognition of this kind will help to elevate the Neudorff brand further, enabling us to reach an even wider retail audience.” Crest Garden won in three categories, the Best Point of Sale Material Award, the Growing, Planting Equipment and Sundries and the Gardenex sponsored Export Achievement Award. Natalie Searle, head of marketing says: “Winning these three awards is a huge achievement

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GIMA at Glee (NEC, 10th – 12th September) Due to the relocation of Glee in NEC Halls 6–8, 19 and 20, the GIMA Business Village and lounge area – where we will host retailers and suppliers taking part in the popular Buyer Connect sessions – will now be situated in Hall 6. GIMA will also support the Innovators Zone (Hall 20) once more, awarding the £6,000 GIMA Innovators’ Seed Corn Fund to a lucky entrepreneur or product developer. The accolade is as key to the industry as the GIMA Awards themselves, helping to provide further sales opportunities in the short and long term.

for us and reflects both our passion and hard work as well as the level of investment which has been made in the business. We are very proud of this accomplishment, and will strive to continue to create unique products, point of sale and marketing campaigns in the future.”

To find out more Contact the GIMA Press Office on (01959) 564947 or info@gima.org.uk Woodlodge won the supplier of the year award ahead of close competition from Burgon & Ball, Vitax, and Kelkay. Director, Michael Wooldridge says: “Receiving this award demonstrates the hard work and effort we apply as a company to sustain and grow our customer base. It was an absolute honour to be nominated, winning is a huge accolade for the team and the business.”

ABOUT

The Garden Industry Manufacturer’s Association (GIMA) has around 150 members from the UK gardening industry. Its goal is to promote the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry. www.gima.org.uk

Garden Centre Retail August/September 2018 43

08/08/2018 12:43

Products Lighting

LIGHTING Solar wall lights OE Lights • Lightweight • Lights for up to 8 hours • On/off switch, giving full control to the user • Fittings and fixtures included • H 32.5cm x Dia. 7.8cm RRP £29.99 www.oelights.com

TrueFlame solar torch light with flickering flame The Solar Centre • TrueFlame™ flickering flame effect • Powersaving mode • Installs in seconds • IP44 waterproofing • Battery, pole and spike included RRP £24.98 www.thesolarcentre.co.uk

Solar antique brass ribbed marker light Gardman

Glass twin flower solar light Bonningtons

• Pre-merchandised in a display tray • Emits 3 lumens of light • Solar power, charges by day, mood light b y night • Intelligent auto switch on/off at dusk/dawn • H 40cm x Dia. 9cm

• Two beautiful coloured glass flowers with metal leaves • Crackle effect glass solar ball in each flower that illuminates at night • Includes on/off fold out solar panel • W 29cm x D 12cm x H 110cm including stake

RRP £6.99 www.gardman.co.uk

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Edison 10 string lightbulb set Noma • Up to 60 days from 3 AA batteries • Indoor/outdoor use • Weatherproof battery box • Timer: 6 hours on, 18 hours off RRP £13.99 www.noma.co.uk

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08/08/2018 12:42

Visit us at Glee Stand 6Q14-R15

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ADVERTS GCR AUG/SEPT1.indd 26

08/08/2018 08:57

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After a decade of exhibiting at Glee, Tildenet is now established as The Home of Quality Brands - Offering a comprehensive range of products to the outdoor leisure, garden and home markets. • • • • • • •

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Visit us at Glee 2018 Stand 20U50

08/08/2018 09:00

Pedigree Garden Products

Pedigree Garden has been born to meet the demands of a new type of gardener where good looks and performance matter in equal measure All the tools are fronted by our newest Bulldog – Hugo who appears on all the shafts and heads and the point of sale material – making the range highly collectible for any type of gardener. The stainless steel tools are super lightweight and very easy to clean. All are made from sustainable Ash timber which has been selected for its quality and strength. The whole range carries a no-quibble “lifetime guarantee“. RRP PGDS28 £42.00 www.pedigreegarden.co.uk

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Trading With ELHO

Can you give us a brief outline of the Elho brand? For more than 53 years Elho has dedicated itself to the product development, production, marketing and sales of grow your own, outdoor, indoor and designer pots and planters. Elho is green in everything we do. Most of our collection is made of recycled material, all our pots are long lasting and are produced with 100% wind energy. Our aim is to be fully circular by 2020. What makes Elho different to similar products? Every year Elho launches dozens of innovations to inspire the consumer with well-designed, functional and colourful products. We have extensive experience in sustainable production with a strong consumer brand focus and an incredibly supportive team. Elho is responsive to new technologies and expanding urbanisation, continuing to transform our approach to the customer’s needs. What are the key selling points of the product? Nature makes you happier, healthier and boosts your energy and we can show customers how to bring it into their daily lives. Our

TRADING WITH

ELHO

wide range of products in trendy colours and designs complements their sense of style.

What are the lead times for a garden centre ordering your products? We are based in Tilburg in the Netherlands and have a very competitive response lead time into the UK. We deliver within seven working days, but generally if an order is placed on Monday before 12pm we deliver by Friday the same week. We have a trading relationship with Decco

GCR catches up with the Netherlands-based company to ﬁnd out about their range of planting products

wholesale so retailers also have the option of ordering from them. Decco hold a select range of products and if they don’t stock what is required they will place an order with us to get it for the retailer. What support are you offering garden centres? It’s all about ﬁnding the right combination of plant and pot. Elho works in partnership with garden centres to create enticing instore displays that excite the consumer and lead to more sales per square metre. We support retailers to guide their customers by providing the best information, inspiration and in-store navigation. Why should a garden centre sell Elho products? For many years Elho has been the leading innovator in the synthetic pottery market. We achieve this in partnership with retailers through continuous product innovation, supply chain innovation and shop ﬂoor innovation. Supported with excellent service, the best shopper experience and extensive marketing knowledge and insights. What’s the next step for the brand? Elho is the future proof business partner for garden centres. We believe that

Garden Centre Retail August/September 2018

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urbanisation and technology will continue to drive a growing urge for nature. And we’ll be there to inspire the shopper with innovative designs in the latest trends and colours for 2019 and beyond. Whether it’s developing trends in grow your own or vertical gardening for small spaces, our marketing supports retailers with inspiring labels, stunning packaging, active PR and online campaigning. ◗ CONTACT

David Nicholson or Craig Keyworth 07910 212155/07501 307718 david.nicholson@elho.nl craig.keyworth@elho.nl www.elho.com

www.gardencentreretail.com

08/08/2018 09:47

A superb range of Crescent Garden planters and planter bowls. Traditional and contemporary styles in a range of colours and sizes 16” – 40” diam. Manufactured in polyethylene resin, lightweight, extremely robust, and guaranteed frost-proof and colour stable. Most are double-walled for extra insulation, and pre-drilled for drainage. Styles and sizes colour-match if selected in a common colour.

Bespoke designs for the RSPB To order these products please contact: reception@stuartjones.co.uk Stuart Jones sales office 01903 773225

www.biggardenpotcompany.co.uk Tel : 023 8084 5616

All Stuart Jones pieces are finished to the highest standard, hand made to order and have a 5 year warranty. For all items sold, the RSPB will receive 5% of the trade price.

GRANGE FENCING IN THE LIMELIGHT AT BBC GARDENERS’ WORLD LIVE

See us in 2018 at GLEE 10-12 September Tel: 01323 831888 Email: sales@timberdisplays.co.uk www.timberdisplays.co.uk

ADVERTS GCR AUG/SEPT1.indd 28

Fencing provided by Grange has played a part in earning two prestigious accolades for one of the stunning ‘Show Gardens’ created at this year’s BBC Gardeners’ World Live. The Tesco ‘Every Little Helps’ garden, designed by Owen Morgan, MD of Mosaic Landscape Design, won not only a Gold Medal, but was awarded the title of ‘Best Constructed Garden’ by judges at the show, held at the NEC. Drawing the eye for visitors, Grange’s fencing from its Contemporary range was used to form two sides of the garden. Ten panels formed a long, straight run of level fencing on one edge, with four panels along the second. Professional landscaper, Owen Morgan, said that he and his contractors were ‘over the moon with the finished result’. Talking about his experience of working with the fencing, Owen said: “Grange gave us lots of support. The company advised us on the best way to put the fencing together, the best fittings to use, and were terrific in how they handled the supply of such a large quantity of panels on time, ready for us to start using them exactly when we needed them.

For more information about Grange Fencing visit www.grangefen.co.uk You can also contact the team on 01952 588 088 or email sales@grangefen.co.uk

08/08/2018 09:08

ADVERTS GCR AUG/SEPT1.indd 20

08/08/2018 08:53

AUGUST/SEPTEMBER 2018

GLEE PREVIEW 61

WELCOME TO GLEE A preview highlighting what’s on offer

GARDEN CENTRE RETAIL AT GLEE Visit us on stand 19J61

SEMINAR PROGRAMME Check out who’s speaking where and when

EXHIBITORS Some of the big brands on show

Glee cover.indd 59

08/08/2018 15:34

Visit us. Glee. Birmingham.

See you at Glee 2018! Visit our stand and discover our new launches for 2019: Xact Range, Hardware Tools, The new White Collection, new PoS solutions and more! We look forward to seeing you there!

10th to 12th of September 2018 NEC Birmingham Stand 8D80 â&#x20AC;&#x201C; E810

www.fiskars.com

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07.08.18 13:50

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20 Acre Production Site in Rye 3 Dockside Storage Locations 2 Million Pounds of Stock Holding 3 Strategic Production Sites

e and see us Catomglee stand no: 19C30-D31

call: 01948 841 607 1 email: sales@meadowviewstone.co.uk visit: www.meadowviewstone.co.uk

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08/08/2018 09:10

Welcome GLEE Preview

SHOW

ffering more than 500 leading UK and international wholesale garden suppliers, set your ranges apart from your competition with Glee. With eight unique show sectors, source the very best products for every shop; big, small, online or on the high street, across our carefully tailored sectors which make it easy for you to find what you’re looking for. Gain valuable advice and guidance to help you grow your business through challenging trading conditions, while hearing about the latest and greatest trends and seeing the most innovative products on the market. Explore trends, gain insights Not only can you discover the latest insights into garden retail trends, you can also attend educational and inspirational seminar talks on current industry topics, whilst getting practical advice relevant to your business. Plus, with the Retail Lab at Glee back for a second year, gain invaluable and easy to implement trend and merchandising tips from inspirational industry experts. Find new products With a fantastic range of products on offer, you can find exactly what you’re looking for this September. Compare the latest and

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greatest products on the market from a range of different and unique suppliers, as well as brand new and innovative product launches, all tailored to your needs and all under one (very big) roof.

merchandising trends. Returning for a second year to Glee, the Retail Lab explores market insights and how retailers can engage with different consumer groups while inspiring, educating and wowing visitors.

Not only can you discover the latest insights into garden retail trends, you can also attend educational and inspirational seminar talks

Discover what’s new Glee has a new home this September, our exciting new location consists of new halls, a new layout and even new features! As with every garden centre and retailer we understand the importance of change; it’s important to keep shop floors varied and that’s exactly what we are doing with Glee this September. The Glee refresh gives visitors like you a fantastic opportunity to find your existing suppliers, new potential suppliers and your next best sellers, whilst navigating round our new halls; 6, 7, 8, 19 and 20 with ease.

Make valuable contacts Attracting the who’s who of the garden retail industry, Glee is where existing relationships are nurtured and new ones are built. Glee hosts multiple networking opportunities throughout the three show days, these include The Buyers Power list, exhibitor drinks and the New Product Showcase awards which are all available for visitors to attend. The Retail Lab: future products, trends and insights The Retail Lab at Glee is an exciting and innovative feature area showcasing future products, in-store experience and

Listen to the experts The 2018 show will see an increase in the main seminar stage content, with fantastic speakers and content focused around Inspiration, Garden Retail Trends and Business Skills. Not only will we be upping the ante on the main seminar stage, we will also be launching an exciting new seminar stage in the Pets at Glee sector! 

Garden Centre Retail August/September 2018 61

08/08/2018 15:27

GLEE Preview Welcome

Garden Centre Retail T his is Garden Centre Retail’s ﬁfth straight year of exhibiting at Glee, and it’s always the highlight of our calendar. We’re working with some friends of ours to have a selection of products on display, and to create a nice atmosphere for those that visit our stand. We’ll also have a couple of different editions of the magazine in bulk, so you can pick up our August/September issue and our Gift Supplement when you visit us. Regarding our plans at the show, we always ﬁnd shows in general go best when we’re out talking to the industry, whether that be in the cafe catching up with some of the garden centre buyers, or on the stands talking to the manufacturers and suppliers of the products and services. If you would like to arrange a meeting with either editor Joe Wilkinson or advertising sales manager Tina, then please do get in contact, we’re at the show all three days and have plenty of time for a chat. September is a really exciting time for the garden retail industry. Many people may think that after the hectic rush of the summer months, the market gears down until the mad December Christmas period. However, it’s a fantastic time for product scouting, buying and creating next year’s merchandising plans. Glee is central to this: you can see the latest products, buy the Garden Centre Retail stock, and hear tips and tricks from NEVILLE experts speaking in the seminars. PREST Add the networking opportunities, and the chance to bounce ideas off your peers, it’s a no-brainer to attend the show. We’re on stand 19J61, and Joe will be walking around the exhibition hall, so if you do see us, we’d love to hear from you. ISSUE 37

•

PEOPLE • PRODUCTS • PROFIT

June/July 2 0 1 8

THE INTERVIEW

Joe Wilkinson Managing Editor Garden Centre Retail ISSUE 36

•

PEOPLE • PRODUCTS • PROFIT

April/May 2 0 1 8

STORE DESIGN

Tina Savelle Sales Manager

Garden Centre Retail I N D E PE N D E N T B U S I N E S S S U P P L E M E N T

H OS T I N G E V EN T S DEALING WITH BAD REVIEWS

TA L K I N G P E AT W I T H

EXPERT ADVICE

CATERING FOCUS

THE BREXIT EFFECT

HAND TOOLS EXPAND YOUR PRODUCT RANGE

GIFT SUPPLEMENT

• JULY 2018

INTERVIEW WITH Giftware Association’s CEO

SARAH WARD

STOCKING CARDS

the modern way

PETSHELF’S

PAY-AS-YOU-GO SOLUTION

PLANT FOCUS

VALUING A CENTRE

Garden Centre Retail

ISSUE 1 • MARCH 2018

THE INTERVIEW

HASKINS’

UNITED WE STAND

INDUSTRY COLLABORATION TREND FORECASTING ARE YOU PREPARED?

CONNA POWLES AND DEAN RIDLEY OUTDOOR COOKING PRODUCTS GET SET FOR BARBECUE SEASON

GIFT BOOKS HOW TO SELL THEM

INTERVIEW WITH B L AC K B R O O K S’

MARK WINCHESTER

B I G PL AY ER

Latest Products GIFTS FOR CHILDREN CHRISTMAS GIFTS FOOD & DRINK

SUCCESS STORIES COVER .indd 1

Garden Centre Retail August/September 2018

GCR at Glee.indd 62

09/07/2018 14:51

www.gardencentreretail.com

08/08/2018 15:25

02393 873 170 www.swanretail.co.uk Retail Management Be ahead of your competition with our feature rich omnichannel system

In-store Hospitality Run the catering and retail aspects of your business through a single system

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See us at GLEE - 19 S31 eCommerce

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Business Intelligence Revitalise your key management information

Apps Innovate with our suite of powerful apps to use on mobile devices in-store

08/08/2018 09:12

Celebrating 20 years

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04/06/2018 15:57:42

GLEE STAND

Hall 8 B19

Unit 11 Anson Close, Pysons Road Industrial Estate, Broadstairs, Kent, CT10 2YB Telephone: 01843 604448 Email: sales@robbietoys.co.uk

Come check out our NEW products... you wonâ&#x20AC;&#x2122;t be disappointed!

Meet Neat Ideas at Glee Hall 6 Stand 6U01

Sales Manager: Colin Higgs E: Sales@neatideas.tv | Tel: 01476 576289 www.neatideasdirect.co.uk

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For more information on these and our huge range of outdoor pedal vehicles - including a vast range of licensed tractors, outdoor games, battery operated ride-ons and STEM games, please visit our website at: www.robbietoys.co.uk

WWW.ROBBIETOYS.CO.UK

08/08/2018 14:38

Seminar Programme GLEE Preview

Seminar programme 2018 MONDAY 10 SEPTEMBER

TUESDAY 11 SEPTEMBER

WEDNESDAY 12 SEPTEMBER

12.00 – 12.30 Opening keynote: the evolution of gardens The Main Stage, Charlie Dimmock Hear from one of the UK’s most beloved gardening personalities, Charlie Dimmock, as she talks about her experiences and the gardening trends that have caught her attention.

10:30 – 11:30 The Great British Growing Awards The Main Stage Join us as we recognise all that is great within the gardening industry!

11:00 – 11:30 Garden retail trend: the urban growing revolution The Main Stage Paul Harris Grow your own is deﬁnitely here to stay!

12:45 – 13:15 The big trend: happy gardening The Main Stage Romeo Sommers Hear about how you can translate this trend in store. 13:30 – 14:00 The bigger picture: how healthy is the outlook for the industry? The Main Stage David Denny Hear from the HTA as they talk about the overall health of garden retail. 14:30 – 15:00 Season promotions: are you doing them right? The Main Stage Kirsty Kean How to ensure you are getting maximum value from your seasonal promotions. 15:15 – 15:45 Technology and outdoor living: consumer trends The Main Stage Technology and the outdoors.

www.gardencentreretail.com

Glee seminar programme.indd 65

11:45 – 12:30 Garden retail trend: it’s not what you grow it’s how you grow The Main Stage Annabelle Padwick Gardening can be more beneficial than just making a place aesthetically pleasing! 12:45 – 13:15 Socially active: your first step to social media confidence The Main Stage Garden 7 Which social channels are the best ones to really engage with your customers?

mock

Charlie Dim

11:45 – 12:30 Bringing retail lab concepts to life in store The Main Stage Romeo Sommers Translating trends in store. 13:30 – 14:00 Community engagement: bringing your customers closer to you The Main Stage Annabelle Padwick The beneﬁts of community engagement.

13:30 – 14:00 Garden retail trend: easy gardening The Main Stage Lee Bestall How does easy gardening translate into in store engagement with those millennial gardeners? 14:15 – 15:00 Bringing retail lab concepts to life in store The Main Stage Romeo Sommers Turning abstract trends into in store customer experiences.

Annabelle

Trend: H a

Padwick

ppy Gard

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Garden Centre Retail August/September 2018

09/08/2018 10:41

EXHIBITORS This year’s show is packed with a whole host of industry brands revealing product ranges, giving one-to-one advice as well as plenty of show offers, all under one roof

HALL 19, STAND R40-S41

DAVIDSON RICHARDS LTD

STAND 7G80

HARROD HORTICULTURAL

ack for the third time, Suffolkbased Harrod Horticultural will be displaying a range of plant structures, such as obelisks, plant supports, trellis, arches and planters on their stand at Glee 2018. www.harrodhorticultural.com

or more than 18 years, EPoS supplier Davidson Richards has exhibited at Glee. This year the company is showcasing its specialist garden centre EPoS solution, OpSuite, promoting how it can help garden centres streamline their operations to maximise profits, whilst also making sure customers receive great in store customer service. Jo Bateman, manager at Davidson Richards, says: “We look forward to catching up with all of our existing garden centre customers, as well as those reviewing alternative systems, and those considering EPoS for the first time.” www.davrich.co.uk/retailers/epos-for-garden-centres

Garden Centre Retail August/September 2018

GLEE exhibitors.indd 66

www.gardencentreretail.com

08/08/2018 15:45

Visit us at Glee

HALL 8 STAND E 70

SHAPELY CAST IN CONCRETE The minimalistic design of the newly developed plant trolley models GH 0900 and GH 0901 from Wagner combines two mega trends: concrete and terrazzo. Both materials have been valued already in ancient times. Nowadays, the “classics” are state-of-theart; modern planters made out of concrete or with a terrazzo surface are demanded trend accessories. The new plant trolleys from the German brand manufacturer are the perfect complement for that. Both models are manufactured – technically demanding – in mould cast proceeding. Thereby arises a roller load platform in decorative terrazzo appearance, with the model GH 0900 in a bright colouring, and with the model GH 0901 in a dark colouring. With a diameter of 28 cm, both plant trolleys are the ideal mobile platform for all popular small and medium-sized pots. Four heavy-duty equipment castors give both models best running properties on all soft, robust floor surfaces anywhere within the indoor and outdoor area and make the movement of heavy plants and

planters with a weight of up to 100 kg easy and comfortable. For a stable and safe positioning at the desired location, two of the castors are equipped with fixing brakes. Particularly high quality: for maximum fixing security during the manufacturing process, the screw threads for the mounting of the castors have been embedded into the mould and thus integrative linked. The new roller models GH 0900 and GH 0901 complete the competence range “Plant Trolleys” from Wagner with two genuine innovations. In addition, you can place them as solitary presentations in the “Basket” flexibly on small space within the store and in the roofed outdoor sales area, perfect e.g. for successful cross selling with plants and pots. Wagner System GmbH, www.wagner-system.de/en

d E an LE 21 e G E m at nd Co us Sta e se all 8 H

CMY

Durstons.indd 1

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26/07/2018 16:25

08/08/2018 09:13

GLEE Preview Exhibitors

STAND 19F65

MARRIAGE’S SPECIALIST FOODS STAND 19S30

QUINTON EDWARDS

arriage’s are very excited to be first time exhibitors at Glee this year. After being around for many years manufacturing own labels such as Chaplewood and RSPB, the company is now proud to be able to showcase its own well established wild bird care ranges alongside the RSPB brand into the garden centre market. Make sure your wild bird range stands out from the crowd, speak to the team and see what they offer. www.marriages.co.uk

uinton Edwards are experts in the disposal, acquisition and letting of freehold and leasehold garden centres throughout the United Kingdom with nearly 30 years’ experience. The company are Chartered Surveyors offering a wide variety of commercial property services, including acquisitions, valuations, lease renewals, rating, concessions and expert witness. www.quintonedwards.co.uk

STAND 6Q14-R15

KADAI FIREBOWLS

adai Firebowls’ presence at Glee has grown year on year with their impressive barbecue and firebowl portfolio. The company offers an extensive range of pioneering cookware accessories to aid Live Fire Cooking and other barbecuing techniques. For 2019, Kadai will be amplifying the quality and customer service provided by offering a 5-year warranty on the ‘NEW’ Recycled Kadai, which has a heavy duty base made from one piece of solid steel and new style high and low stands. Kadai will be showcasing 14 new and innovative products, which will provide a new dimension to cooking on the Kadai together with the existing award-winning accessory range, which varies from gloves and shovels to wood-fired pizza ovens. www.kadai.com

Garden Centre Retail August/September 2018

GLEE exhibitors.indd 68

www.gardencentreretail.com

08/08/2018 15:45

Healthy living environment

your natural air cleaner

Available at your gardencentre or through www.airsopure.nl

arwickshire based Hawkesmill Nurseries, who grow a plant for every business and every season, and who produce over 3.5 million plants throughout the year, will be showcasing at the Four Oaks Trade Show on September 4th & 5th at stand B19 & B20 and also GLEE on September 10th to 12th at stand NB110 & NB111. The Hawkesmill Nurseries team, who are family run, will have a whole host of collections and promotions at Four Oaks and GLEE from their 2019 catalogue and also for forward orders for spring delivery. Here you will be able to see examples of all the British grown perennials and seasonal collections for which they are famous for. All plants will be available to

ADVERTS GCR AUG/SEPT1.indd 32

order at the shows, for immediate delivery or as advance orders, enabling the reserving of stock for the weeks ahead or indeed the spring of 2019 thus ensuring that you don’t miss out on any super opportunities. “We are so happy to be attending Four Oaks and GLEE again this year” says Richard Evans Sales Director, Richard continues “These shows are an ‘integral part’ of the horticultural trade show season and we are always very proud to be part of them. We look forward to presenting our brand new 2019 catalogue, and always enjoy meeting up with friends and customers” Retailers can contact Hawkesmill Nurseries for more information and general availability by contacting the company on 01676 532334 or by emailing sales@hawkesmillnurseries.co.uk

www.hawkesmillnurseries.co.uk Twitter: @HawkesmillNurs Facebook: @HawkesmillNurs

07/08/2018 16:10

INDEPENDENT IMPARTIAL INVALUABLE

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quintonedwards.co.uk

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sales@quintons.co.uk

07/08/2018 16:08

Exhibitors GLEE Preview

STAND 19S38-T37

FORDINGBRIDGE

n original exhibitor from the ďŹ rst ever Glee in 1976, Fordingbridge has been ever present at the show. Back again for 2018, Fordingbridge will be promoting its hybrid structure, as seen at Bybrook Barn Garden Centre, part of the Longacres Group. This uses steel stanchions and glulam timber arches for an 8m span and 60m length, although this can be adapted to any size. The aesthetic keeps the look of timber arches, but couples it with the contemporary feel of steel. The steel stanchions can be galvanised or ďŹ nished using powder coating, which can be applied using any RAL colour. Not only will they be showcasing this, there will be an exclusive show offer, too. www.fordingbridge.co.uk

STAND 19S46

STAND 19S33

TIMBER DISPLAYS

imber displays will be showcasing a range of benching and display stands, for their 16th edition of the show. The company will be promoting the simplicity of the products, as well as their value for money. The Lincolnshire-based company will be running special show offers for the duration of the event. www.timberdisplays.co.uk

SMIEMANS PROJECTEN

utch company Smiemans Projecten is back at Glee for a 19th time in 2018 and will be showing examples of a wide range of projects the company been involved with. PROJECTEN Specialists in glass constructions for retail operations, including garden centres, Smiemans excels in the design and build of eye-catching buildings. www.smiemansprojecten.com

www.gardencentreretail.com

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Garden Centre Retail August/September 2018

08/08/2018 15:46

GLEE Preview Exhibitors

STAND 19C30-D31

MEADOW VIEW STONE

aving exhibited at Glee since the business established in 1995, Meadow View Stone will be showcasing its range of decorative aggregates, paving, stoneware and other horticultural products. The company is also unveiling new point of sale ideas. Marketing director Sarah Hill says: “We will be offering our Grab a Grand preseason offer to customers again this year. We are also joining forces with Halewood International who kindly host our hospitality area, where customers can sample their various gins and other spirits, or tea and coffee, all complimentary.” www.meadowviewstone.co.uk

STAND 6P20-Q21

EVERGREEN PEAT

fter taking a hiatus, Evergreen peat will be back at the show for a second year in 2018. Evergreen Peat is promoting an extensive range of premium growing media products, including multi-purpose composts, specialist and professional composts, Irish Moss Peat, soil conditioners and mulches. There will also be show offers across the range, and special Evergreen goody bags will be included on all orders placed during and up to one week after the show. There will also be a competition for visitors to the stand, with the prize being a pallet of 10L multi-purpose compost and a branded stand. www.evergreenpeat.com

STAND 6Q74-R75

BULLDOG TOOLS

ulldog tools has been exhibiting at Glee for more than 15 years. This year, they will be promoting all of the current tool ranges. Bulldog has taken a larger stand this year and will be talking about the craftsmanship and quality of each of the ranges that have been developed over the company’s 238year history. Bulldog will have special show offers on their stand. www.bulldogtools.co.uk

STAND 6M80-N81

BATHGATE SILICA

wide range of growing media and associated products will be on show at the Bathgate Silica stand at Glee. Back for a third show, there will be an iPad prize draw and a selection of giveaways to be won. www.bathgatehorticulture.co.uk

Garden Centre Retail August/September 2018

GLEE exhibitors.indd 72

www.gardencentreretail.com

08/08/2018 15:47

Digging

Cultivation

PEDIGREE GARDEN Tel: 01279 401570 info@pedigreegarden.co.uk www.pedigreegarden.co.uk

Transformation

Canopies, walkways & statement buildings to transform your retail space

With over 50 years experience, Fordingbridge are passionate about helping garden centres transform their retail offerings to increase commercial potential and enhance the customer journey.

01243 55 44 55 www.fordingbridge.co.uk info@fordingbridge.co.uk

ADVERTS GCR AUG/SEPT1.indd 34

07/08/2018 15:58

The Easidri range offers grooming, cooling and cleaning products for pets.

View the full range of Easidri products at

AVAILABLE IN THREE SIZES

WWW.EASIDRI.COM

Zest 4 Leisure

WOOD CARE TRANSFORMING GARDENS FOR OVER 30 YEARS INDEPENDENT UK MANUFACTURERS OF WOODPAINT AND STAIN EST. 1983

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Search: Zest 4 Leisure

Come see us at Stand 19J09

08/08/2018 09:29

Exhibitors GLEE Preview

STAND 20W50-X51

WILDLIFE WORLD

STAND 8A30-B31

RED GORILLA

ed Gorilla will be promoting its range of tubs, tools and accessories this year. Having been away from the show for a number of years, the company returns to the NEC with new POS material in a ready-to-buy format, making it easier for trade buyers to make informed decisions. Red Gorilla will have deals and giveaway competitions on during the week too. www.redgorilla.red

ildlife World has been exhibiting at Glee for more than 10 years. Famed for its nature-friendly products, this year will see the launch of a number of new items, including a bee nester and a range of bird baths. Itâ&#x20AC;&#x2122;s the 20th anniversary of the company in 2018, and currently they are running a photo competition on their Facebook page right through the run up to Glee.â&#x20AC;? www.wildlifeworld.co.uk

STAND 19Q21

NORFOLK INDUSTRIES FOR DISABLED PEOPLE

www.gardencentreretail.com

GLEE exhibitors.indd 75

his is the second year that Norfolk Industries has exhibited at Glee. Norfolk Industries offers a range of small animal bedding products and gifts made from recycled materials and produced by people with disabilities. We also produce larger bales of shredded paper bedding for kennels and dog breeders. As part of its CIC (Community Interest Company) status, the company provides a range of employment services to those with disabilities and/or other barriers to work who wish to move closer to the work arena. This year, the company will be entering three products into the New Product Showcase for the Small Animal category. These form a new range of plastic free bedding products for the ethically minded pet owner. www.norfolkindustries.co.uk

Garden Centre Retail August/September 2018

08/08/2018 15:48

GLEE Preview Exhibitors

STAND 20Z10

VITAVIA

aving exhibited since 2009, Vitavia is back at Glee to celebrate the company’s 10th anniversary. The Low Threshold Range will be on display, and there is a hint of a special offer if you visit the stand too! www.vitavia.co.uk

STAND 20Z30

ZEST 4 LEISURE

STAND 6M05

his will be Zest 4 Leisure’s sixth year exhibiting at Glee and the company feels that investing in trade shows and exhibitions offers the perfect platform to launch our new product ranges. Zest 4 Leisure will be exhibiting high quality timber garden products, including decorative garden furniture, sheds and summerhouses, landscaping, fencing and trellis, as well as a ‘Grow Your Own’ range. This will include a brand new timber garden furniture range for the 2019 garden trade market, including new concept products such as the Noah’s Arbour. Existing products, such as the Emily Corner Bench with matching Coffee Table/ Bench, will also be seen at the show. www.zest4leisure.co.uk

Garden Centre Retail August/September 2018

GLEE exhibitors.indd 76

MUZTAG OUTDOOR FIRES

ack for a second edition, Muztag will be showcasing their existing range of outdoor ﬁres, as well as some new models for 2019. There will also be a chance to get your hands on a Gongga, one of their products, by entering a competition whilst at the show. www.muztagoutdoorﬁres.co.uk

www.gardencentreretail.com

08/08/2018 15:50

Glee stand number

8A40-C41

Ultra-fast and effective pest control set to be made easy by STV International at Glee STV, the specialist home and garden pest control product supplier, will be introducing Glee attendees to their Ultra Power DIY pest control range, designed â&#x20AC;&#x153;like the professionals useâ&#x20AC;?. Zero In Ultra Power and The Big Cheese Ultra Power takes popular household pest solutions and rodent control products respectively to make them ultra-fast and even more powerful. The Big Cheese Ultra Power range has been re-branded with a sleek, eye-catching design that will have its UK debut at Glee. Visitors to the STV stand will see the array of display solutions on offer that help emphasise the strength behind the brands.

info@stvpestcontrol.com | www.stvpestcontrol.com | 01953 881580

Wool Compost and Lakeland Gold

Premium 100% peat free compost that outperforms peat. Feeds through the growing season Up to 50% less watering as the wool retains moisture Made in the Lake District from sustainable Wool and Bracken Dalefoot Farm, Heltondale, nr Penrith, Cumbria CA10 2QL T: 01931 713281 E: info@dalefootcomposts.co.uk

www.dalefootcomposts.co.uk

ADVERTS GCR AUG/SEPT1.indd 38

08/08/2018 10:03

A NEW AGE OF OUTDOOR LIVING

www.muztagoutdoorfires.co.uk sales@muztagoutdoorfires.co.uk

Proﬁtable EPoS Made Simple... Open Retail Soluons (Est. 2003) provide specialist EPoS soluons to over 40 Garden Centres and Retail Nurseries throughout the UK. We are aending Glee again this year, held at the NEC Birmingham. Please visit us on stand 19T49. The soluon oﬀers counter and table service for your restaurant or cafe, integrated credit card facilies and E-commerce links. Real me radio handsets and tablets can also be seamlessly integrated to your Wi-Fi infrastructure. | Web: www.openretailsoluons.co.uk | Email: sales@openretailsoluons.co.uk | | Tel: 0115 9677 439 | | Support hours: 8:00am - 8:00pm, 7 days a week, 362 days a year |

ADVERTS GCR AUG/SEPT1.indd 39

08/08/2018 10:06

Exhibitors GLEE Preview

STAND A40-C41

STAND 6T80U81

GIMA

IMA is a long time supporter of GLEE, with many of our members exhibiting at the show. This year the GIMA Lounge and GIMA Business Village have moved to Hall 6 where we will be hosting our daily Buyer Connect event. These speed networking appointments bring retailers and exhibitors together in quick ﬁre, timed, introductory appointments. Pop along and visit us to ﬁnd out more about GIMA membership, or if you’re a retailer get in touch if you’d like to take part in this year’s GIMA Buyer Connect at GLEE. www.gima.org.uk

STV PEST CONTROL

aving always been a successful show for STV, they’re back again, having exhibited for more than 10 years. The company will be showcasing its four distinct pest control brands of Defenders, The Big Cheese, Zero In and The Buzz. Following the success of the Zero In Ultra Power range, STV will be launching its new-look The Big Cheese Ultra Power, along with new products for the Defenders range. Attendees can get their ﬁrst look at these exciting new product developments. There’ll be exclusive offers on select product ranges at the show, as well as the chance for retailers to sign up to a Key Stockist scheme for further discounts. www.stvpestcontrol.com

STAND 6U01

NEAT IDEAS

STAND 19N30

PRINT 2 MEDIA

aking their debut this year, Print 2 Media will be showcasing a range of graphic options for signage, way-ﬁnding, retail displays, POS and sales boards for garden centres and garden centre suppliers. The company will also be running two competitions at the show – one involving a wall makeover, and one to win a custom POS display. www.print-2-media.com

www.gardencentreretail.com

GLEE exhibitors.indd 79

eat Ideas has been at Glee for the past ﬁve years and will be back in 2018 to show several new and exciting products, including The Little Big Floor Duster. www.neatideasdirect.co.uk

Garden Centre Retail August/September 2018

08/08/2018 15:52

GLEE Preview Exhibitors

STAND 6M30N31

STAND 7G50-K51

GARDENA

CREST GARDEN

ack for the ﬁfth time, Crest Garden will be showcasing Kent & Stowe’s brandnew licenced ‘Dig For Victory’ gift range in collaboration with Imperial War Museums. As well as this on the stand, there will be a new range of expert watering products from Flopro, as well as information on a new development in hosereels and Plantpak’s newly expanded core accessories market. Visit the Crest Garden stand to see an authentic air raid shelter, and the chance to ‘win David Domoney for a day.’ www.crest-garden.com

sually, GARDENA’s products are seen on the Handy Distribution stand, but in 2018, they have their own showcase. On the stand, the company will be featuring an exciting GARDENA Ambassador store programme for 2019. They will also be presenting their digital and online support systems that retailers will be able to beneﬁt from. There are also new launches in the watering and garden tool categories. Finally, be sure to visit the GARDENA stand for the chance to win a team experience trip to Amsterdam. www.gardena.com/uk

STAND 6L80-M8

PATIO BLACK SPOT REMOVAL CO.

he Patio Black Spot Removal Co will be back at Glee for a second time, displaying a range of black spot removal products. Patio Black Spot Removal Co. Ltd products remove the black lichen spots and dirt that appear overtime from all types of stone terraces. With three different products for natural stone, artiﬁcial stone and block paving, as well as the Preventer, suitable for all types of stone, The Patio Black Spot Removal Co. Ltd. provides cleaning solutions for all types of stone. The company is also launching its brand new Monument cleaner at this year’s GLEE, which removes lichen and dirt from a wide variety of types of stone, returning monuments back to looking like new. www.patioblackspotremoval.com

Garden Centre Retail August/September 2018

GLEE exhibitors.indd 80

www.gardencentreretail.com

08/08/2018 15:54

We love simple, we love unique! From simple header boards to complicated POS

SUPERIOR UK DESIGNS

SHINE A LIGHT ON YOUR GARDEN CENTRE BEAUTIFUL GRAPHICS FOR SIGNAGE, WAY-FINDING, RETAIL DISPLAYS, POS & SALES BOARDS

GLEE 2018 – Hall 7 Request a trade brochure & price list

PROUD TO BE ENDORSED BY

retail@harrod.uk.com 01502 509508 Obelisks • Supports • Stakes • Trellises • Arches

WE’LL RUN YOUR CAFÉ SO YOU CAN

GROW YOUR BUSINESS

15% off Use code GCR18 at checkout

VISIT US AT GLEE STAND NO. 19N30

Easy peasy online ordering / friendly phone service pay by credit / debit card, PayPal or even Bitcoin!

www.print-2-media.com

•

01579 340985

Newbuild, refurbishment

or maintenance?

• Tailored catering solutions • Expertise in food procurement • Complete staff management and development • High footfall strategies • Mouthwatering seasonal menus • Expertise in operational efficiency Louise Hodgson, Development Director at Caterleisure Group comments, “We work in close partnership with businesses and form trusting relationships with owners. We care about what we do and the way that we do it, I think that’s how we’ve grown our business over the past 40 years, with a personal and dedicated service.”

More information: Visit us this year at GLEE Hall 19 Stand M68

ADVERTS GCR AUG/SEPT1.indd 38

www.smiemansprojecten.com Visit us at the Glee, stand: 19S33

PROJECTEN

07/08/2018 15:41

New and second hand aluminium benching: Fixed, Semi rolling, mobile and sales benches.

VALEKA BV • Heliniumweg 14 • 3133 AX Vlaardingen, The Netherlands Tel: +31-10 599 74 02 • info@valeka.nl • www.valeka.nl

coming up in

Garden Centre Retail • Glee follow up issue • Independent business supplement • Christmas info • Online developments And lots more! Garden Centr e Retail ISSUE 37

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Garden Centr e Retail ISSUE 36

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ADVERTS GCR AUG/SEPT1.indd 41

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www.gardencentreretail.com

08/08/2018 10:18

Exhibitors GLEE Preview

STAND 6L50R51

SMART GARDEN PRODUCTS

aving exhibited at Glee for 15 years in various guises, Smart Garden Products are back, showcasing 400 new products which will be launched at this year’s show, along with their current range of products. There are also some exclusive show offers, bigger and better than ever before. www.sgpuk.com

STAND 19M68

CATERLEISURE GROUP

STAND 8B19

ROBBIE TOYS R obbie Toys, official importers and UK distributors for many factories focusing on children’s toys and games, has been exhibiting at the Glee show for a total of 11 years. This year, Robbie Toys will be introducing its newest line of children’s toys and games, Skillmatics. Skillmatics activity mats ensure children can benefit from continuous cycles of learning while enjoying hours and hours of fun. Make sure to visit stand 8B19 to learn more about Skilly Billy, the learner’s companion, as they go through their learning journey. Robbie Toys will also be showcasing its bestselling ride on tractors, diggers and trailers suitable for children ages 2–10, including brands such as John Deere, JCB and CAT. Bob Newbery, managing director of Robbie Toys, and his team look forward to showing you the wide range of exciting children’s toys and games. www.robbietoys.co.uk

his will be Caterleisure’s fourth year attending GLEE and the company is looking forward to seeing existing contacts and making new ones. “We care about what we do and the way that we do it, I think that’s how we’ve grown our business over the past 40 years”, says Louise Hodgson, development director. Caterleisure can provide your garden centre with a dedicated and personal catering service, ensuring your cafe customers receive the excellent service they expect. www.caterleisure.co.uk

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08/08/2018 15:59

#glee 8E30-F31 ADVERTS GCR AUG/SEPT1.indd 19

08/08/2018 08:46