Garden Centre Retail Gift Supplement 2018 by Eljays44

Garden Centre Retail GIFT SUPPLEMENT

• JULY 2018

INTERVIEW WITH Giftware Association’s CEO

SARAH WARD

STOCKING CARDS

the modern way

PETSHELF’S

PAY-AS-YOU-GO SOLUTION

Latest Products GIFTS FOR CHILDREN CHRISTMAS GIFTS FOOD & DRINK

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10-12 September 2018 NEC Birmingham

Glee is the UKâ&#x20AC;&#x2122;s most valuable garden and outdoor living tradeshow. Discover the freshest brands, inspirational new products and the latest garden retail trends and insights at Glee this September.

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WELCOME Garden C entre

GIFT S UPPLE

W ELCO M E TO T H E ...

Giftware

Association ’s

SAR AH WARD

Garden Centre Retail

Retail • JULY 2018

CEO

STOCKIN G

the modeCARDS rn way PE TSHE LF’S PAY-A S-Y OU

-GO SOLU TIO N

GIFT SUPPLEMENT

COVER

GCR has picked out some of the best gift displays from its visits to garden centres

07 GIFTWARE ASSOCIATION

CEO Sarah Ward offers her views on the garden centre gift market and talks about the education involved for both sides of the supplier/retailer relationship

11 MERCHANDISING TIPS

Marketing director at Haskins, Lisa Looker, shares research into merchandising and increasing secondary spend on gift products

www.gardencentreretail.com

LEADER PAGE.indd 3

Eljays44 Ltd 3 Churchill Court, 112 The Street, Rustington, West Sussex BN16 3DA

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8 14:51

Subeditor – Kia Wilson kia.wilson@eljays44.com Tel: 01903 777 597 ADVERTISING Sales Manager – Tina Savelle tina.savelle@eljays44.com Tel: 01903 777 582 Horticulture Careers – Laura Harris Tel: 01903 777 580 laura.harris@eljays44.com PRODUCTION Design – Fay Pritchard

Joe Wilkinson joe.wilkinson@eljays44.com Managing Editor Garden Centre Retail

Hot on the heels of our June issue, this issue will take an in-depth look at the garden centre gift department

Printed by Pensord Press Ltd, Gwent, UK Published by ©Eljays44 Ltd MANAGEMENT Managing Director – Jim Wilkinson Director – Lisa Wilkinson Business Development Manager – Jamie Wilkinson MARKETING AND CIRCULATION Client relations – Amber Bernabe amber.bernabe@eljays44.com Tel: 01903 777 581 Subscription enquiries – Chris Anderson chris.anderson@eljays44.com Tel: 01903 777 575 Garden Centre Retail is published bimonthly by Eljays44 Ltd. The 2018 subscription price is £95. Subscription records are maintained at Eljays44 Ltd, 3 Churchill Court, 112 The Street, Rustington, West Sussex BN16 3DA. Articles and information contained in this publication are the copyright of Eljays44 Ltd and may not be reproduced in any form without the written permission of the publishers. The publishers cannot accept responsibility for loss of, or damage to, noncommissioned photographs or manuscripts.

CONTENTS 05 DISPLAYS

CO N TAC T EDITORIAL Managing Editor – Joe Wilkinson joe.wilkinson@eljays44.com Tel: 01903 777 577

Latest Pr oducts

GIFTS FO R CHILD REN CHRISTM AS GIFTS FOOD & DRINK

It’s another change of pace for the Garden Centre Retail magazine this month. Hot on the heels of our June issue, this supplement will speciﬁcally take an in-depth look at the garden centre gift department. It’s our second supplement of the year, so we’ve made sure to pack it full of useful content for you to take back into your business. We’ve got a great interview with Sarah Ward, CEO of the Giftware Association. Not only does the association have a fantastic back-story, Sarah is driving a bright future, with a high focus on our garden retail industry. Hear what she has to say on page 7. Lisa Looker, the marketing director at South-coast based Haskins Garden Centres offers her advice on the best merchandising practices within the gift department. She’s delved into some of Haskins’ statistics and shares the knowledge that these stats have uncovered. On top of that, we have a look at the Christmas, children’s, and food and drinks offerings, ﬁnishing off with a closer look at some of the suppliers in this category. We hope you enjoy your extra read this month, see you for the monster Glee issue of GCR in August. Joe and the Garden Centre Retail team

MENT

INTERVIEW WITH

17 LATEST PRODUCTS CHRISTMAS GIFTS

Ideas to stock from the Christmas gift market

18 LATEST PRODUCTS

FOOD AND DRINK GIFTS

A round up of some of the most giftable items from the food and drink sector

21 LATEST PRODUCTS

GIFTS FOR CHILDREN

Gift ideas for the younger generation

22 COMPANY PROFILES

Whilst every effort has been made to maintain the integrity of our advertisers, we accept no responsibility for any problem, complaints, or subsequent litigation arising from readers’ responses to advertisements in the magazine. We also wish to emphasise that views expressed by editorial contributors are not necessarily those of the publishers. Reproduction of any part of this magazine is strictly forbidden.

Garden Centre Retail Gift Supplement July 2018

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Azeti Recycled Aluminium Collection

Christmas Collection

Meg Hawkins Collection

TILNAR ART THE NEW HOME OF AZETI INTERIORS Come and see our full product range at

Autumn Fair - NEC Birmingham Hall 5 Stand F24 - 2-5 September 2018 or online at www.tilnarart.co.uk

01277 362 815 sales@tilnarart.co.uk www.tilnarart.co.uk GCR_210x265_7-18.indd Advert template.indd 13 1

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D I S P L AY S

Displays The Garden Centre Retail team is always out and about visiting garden centres, and we never miss an opportunity to photograph the impressive displays. Here are a few of our favourites.

Greetings Cards at Perrywood

Food gifts at Blackbrooks Garden Centre

Flamingos at Rosebourne Garden Centre

www.gardencentreretail.com

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D I S P L AY S

Card display at Mappleborough Garden Centre

ArtiďŹ cial Flowers at Boswoths Garden Centre

Themed gift display at Scotsdales

Easter display at Stewartâ&#x20AC;&#x2122;s Garden Centre Broomhill

Mothers Day display from Haskins Broomhill

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Garden Centre Retail Gift Supplement July 2018

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I N T E R V I E W T H E G I F T W A R E A S S O C I AT I O N

W H AT C A N

THE GIFTWARE ASSOCIATION

DO FOR GARDEN CENTRES? With a long and interesting history within the giftware sector, the Giftware Association is targeting an education-led partnership with garden centres. GCR caught up with chief executive Sarah Ward to ﬁnd out more.

hat does the Giftware Association do? Effectively we support any size of giftware business and help it to thrive. The easiest way of explaining it is that the remit of our team is to save our members time and money. For any query, question or topics they wish to discuss, we should be their ﬁrst point of call to help them make the right, informed business decision. What’s the history of the association? We’re now in our 71st year. The Giftware Association www.gardencentreretail.com

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which is the existing founding is based in the Jewellery site. They started to make Quarter in Birmingham. Since metal products, mainly lamps the launch of TV show Peaky and things Blinders, like that, this area but those has become The remit of our team products popular and became quite really trendy. is to save our members gift-able. They Funnily time and money. For gave their enough, if you any query, question wives these watch Peaky or topics they wish to beautiful Blinders, the pieces at a story isn’t too discuss, we should be time when dissimilar. The their ﬁ rst point of call being at owners came home was back from the basically the war and the only option for people, needed jobs. A lot of them because war had just ended were metal workers, all based and we were still in the throes around where we are today,

of rationing, so there were very few luxuries. This group realised that these products were saleable, so a whole new industry was created. They created the ﬁrst ever trade show in a hotel at Blackpool and The Queen arrived by steam train to ofﬁcially open it. As you can imagine, it was a far cry from the Harrogate Home and Gift fair we see today. The stands were in these beautiful, big hotels but of course, it wasn’t conducive with doing good business, because, from a visitor’s perspective, you would open a door in one room, and there would be someone

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T H E G I F T W A R E A S S O C I AT I O N I N T E R V I E W

selling their wares in the bedroom, and someone else would be selling their products in the bathroom, then you would have to go out and start on another room. They came back from a very successful event, but they realised they needed to find somewhere more suitable. They came back to Birmingham, where they used a hall but outgrew it very quickly. Incidentally, this is how the NEC and The Giftware Association was created. We set up the first ever trade show which has is known today as Spring Fair. Do you work with Garden Centres? Absolutely, for the last two years we’ve partnered with the Tillington Group and held specific Meet the Buyer events, which our members have to apply for and have been extremely successful. All the centres from the Tillington Group have each spent two hours with our members when they have selected and bought products. Due to the success

Garden Centre Retail Gift Supplement July 2018

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I want to try and help garden centres buy better and be more aware of what’s going on in this industry. It’s about being sensible and saying, here is a display unit, this is what we recommend putting on it, and this is where it should be displayed of that we’re currently in talks with Notcutts to do a similar event. We have, at a number of our Meet the Buyer events, been working with many independents too. I have spent quite a bit of time with the HTA to try and collaborate more. There is still this notion that garden centres are fantastic at plants and gardening, but although gifts are huge in garden centres, it isn’t necessarily a core department. I’m really excited to try and help garden centres buy better and be more aware of what’s going on in this

www.gardencentreretail.com

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I N T E R V I E W T H E G I F T W A R E A S S O C I AT I O N

industry. One of the things that has come up recently at a couple of our events is our suppliers need to be more aware of the garden centre environment and come up with solutions for their garden centre customers. Is that in terms of merchandising and in store promotion? Yes, it’s about not just saying here you go, here is an array of products and this is what I do. It’s about being more sensible and perhaps offering a display unit, recommending what to put on it, and where it should be displayed within your store. I’ve worked in retail before, but a lot of our members don’t necessarily think about that side of things. Garden centres may not have stock room space for example. From the Giftware Association’s point of view, we need to educate both sides of the market. It’s a huge opportunity. The giftware market is one of the big sectors that garden centres are focusing on going forward and one that is increasing in size. Is that of high importance to the manufacturers?

www.gardencentreretail.com

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A retailer, a garden centre buyer works in their world and sees it from one angle, and a supplier will very much see it from the other side of the fence. What we can offer is bringing the two together. Absolutely. If we ever promote an event that is aimed at garden centres, or involving a garden centre, we are inundated with people wanting to be at that event. That shows in itself the passion for this sector. We all hear different stories regarding the high street, but the world is changing, and so is the way consumers buy products. We’ve just had a fantastic speaker at one of our member’s days who was talking about the way that the UK market is spending more money than we have done in the past, but we’re spending it differently, and in lifestyle environments such as garden centres or farm shops. In the main, we still go to garden centres for plants or garden related reasons, but we’re

quite happy to spend more time there and come away with more than we intended to buy. When we go to the high street, it’s an informed decision. Parking could cost £10 before you even start buying anything, whereas at destination centres parking is always free. What can the Giftware Association offer garden centres? We can offer a wealth of information to help. Sometimes, we work in silos, don’t we? A retailer, a garden centre buyer works in their world and sees it from one angle, and a supplier will very much see it from the other side of the fence. What we can offer is to bring the two together. Out of that,

through the events we’ve put on, everyone has learned a lot. Equally, though, when you walk around a trade fair, everyone’s time-short and buyers are very focused on what they need to achieve. Sometimes people need to take a step back and look at what they want to achieve, and we can help bring some new products and ideas to the forefront.

For more information, visit www.ga-uk.org

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INTERVIEW HASKINS

THE

IMP O R TA N CE OF A

GIFT DEPARTMENT 2

GCR catches up with Lisa Looker, brand director of Haskins Garden Centres, to ﬁnd out about the importance of the giftware market within garden centres

hat makes a good gift display? A great gift display should inspire your customers to buy something they never even knew they needed!

worth to the customer. After that, you then choose a merchandising style to suit whether you are trying to inspire, showcase a must-have, or promote a great deal.

How important is it to get the gift display right, and why? How you display your gifts is the difference between whether you make the sale or not. It creates desire for your products and sets an expectation of what it’s

Why is the gift department important? Having a strong gift department helps to broaden our offer and our appeal. Whilst we don’t feel that we are necessarily attracting completely different customers from our gardening

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How you display your gifts creates desire for your products and sets an expectation of what it’s worth to the customer

customer, it is deﬁnitely giving them more reasons to visit. We know that often when a customer is buying plants, their visit will be shorter as they want to get home and

back to the garden, however they will visit on another occasion and stop for lunch, browse plants, and buy gifts and houseplants, so it all adds to the experience and gives a

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HASKINS INTERVIEW 3 1

Lisa Looker, Brand Director of Haskins Garden Centres

2-4 Photographs of Haskins Garden Centre Gift Department

stronger reason to visit. From research that we carried out, we found that most customers did not have a set purchase in mind when visiting. Their primary reasons for visiting were to browse and socialise with friends. We do, however, feel that itâ&#x20AC;&#x2122;s also important to retain the feel and character of a garden centre, as customers also told us they enjoyed visiting us because we are a garden centre, even if on that day they had stopped for coffee or bought gifts, it was the garden centre setting that they appreciated. Who are you targeting with our gift offer? We are targeting the same age profile as our gardening offer which is 45-55, however we acknowledge they are modern in spirit and outlook so itâ&#x20AC;&#x2122;s a forever-40 attitude.

Has the gift market changed the typical garden centre customer? I think we (as garden centres) are much better at it. The gift market is a really important part of our offer and we have raised our game by buying great collections, moving them on with each season, and displaying them well, and this has moved the customers on with us. I feel we are taking the place of the high street department stores, but we are now doing it in a better environment with free parking and great catering.

For more information, visit www.haskins.co.uk

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F E AT U R E S S T O C K I N G C A R D S

STOCKING CARDS THE MODERN WAY

etshelf, a pet accessories brand, has come up with a payas-you-go option for garden centres selling pet-related gift cards, that could return 130 per cent on investment. Garden Centre Retail catches up with Richard Fry and Stan Radcliffe to find out more. “About a year ago, our dog went to a dog’s hotel, and the girl that runs it told us she designed greetings cards, and would we be interested in them?” says Richard. Originally, these cards were sold by Petshelf to veterinary practices to send condolences to pet owners so they weren’t for resale. But, as these cards were becoming more successful, Richard decided to investigate a retailing opportunity. “We’ve done some testing, we’ve had spinners out in various places and they’ve worked” he said. “We also learnt that the value of the worldwide market for the greetings card market is $20bn. The UK is responsible for $1.7bn of that. As a nation we are the biggest consumer of greetings card per person”, Richard explains. Petshelf is a subsidiary company of Micro-ID, one of the world’s biggest microchipping companies. “Because of our data connections with the total UK via the microchip data for dogs, we know statistically what the top 32 breeds are. So, we’ve created artwork 14

based on those 32 breeds. With 9 million dogs in the UK, one home in every three owns one. When you look at the footfall of a garden centre, the chances of a customer seeing a card, and buying it for a dog-lover’s birthday, is quite high”, Richard comments. “There are greetings cards out there with dogs on them, but no one has done a complete 32 pocket rack just containing different breeds of dog on it”, he states. The greetings card industry itself is profitable. The general standard for a greetings card in terms of mark-up is a 100 per cent return. If the card retails at £2.50, and 42p of that is VAT, that leaves the retailer with £2.08. That retailer should be paying £1.04 per card. “When we started,” Richard says, “when we worked out costs we based them on selling a spinner, plus a batch of cards, the price, what the mark up and profit would be and so on. “We looked, at a theory called the Pareto theory. Pareto was an Italian, around

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in the 1890s who came up with a piece of research about who owned what in Italy. He found that 80 per cent of Italy is owned by 20 per cent of the people. Later on, someone else was

When you look at the footfall of a garden centre, the chances of a customer seeing a card and buying it for a dog-lover’s birthday is quite high

looking at ratios, and found that the 80/20 ratio related to lots of things, and it was in fact common. 80 per cent of everything was a result of

just 20 per cent of the causes. 80 per cent of the wealth is owned by 20 per cent of the people. 80 per cent of sales comes from 20 per cent of your stock. 80 per cent of your sales are bought by 20 per cent of your customers,” Stan explains. “So we wondered, could we supply the full range of 32 cards in their pockets, but for 20 per cent of the cost? We found that was something we could do, if we applied an algorithm over the course of a year,” explains Stan. “We also thought, as a retailer, you have to restock the line. So, there is a restocking routine that happens every four weeks. We looked for an algorithm that allows you to buy all the stock, at the beginning, for just 20 per cent of the value, but then spread that cost together with the restocking over the rest of the year, and that’s what we’ve done,” he says. “The retailer starts off with £480 worth of product; a free £80 spinner and a stock of cards. You could take one spinner as a one-off, and this package is worth £480 to www.gardencentreretail.com

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STOCKING CARDS

F E AT U R E S

When you buy things as a retailer there is a restocking routine that happens every four weeks. We looked for an algorithm that allows you to buy all the stock, at the beginning, for just 20 per cent of the value, but then spread that cost together with the restocking over the rest of the year

RETURN FROM FULL RACK OF CARDS

RETAILER IN

BALANCE

OUT

1ST PAYMENT

£149.76

£79.00

-£79.00

WEEK 4

£149.76

£59.00

£11.76

WEEK 8

£149.76

£59.00

£102.52

WEEK 12

£149.76

£59.00

£193.28

WEEK 16

£149.76

£59.00

£284.04

WEEK 20

£149.76

£59.00

£374.80

WEEK 24

£149.76

£59.00

£465.56

WEEK 28

£149.76

£59.00

£556.32

WEEK 32

£149.76

£59.00

£647.08

WEEK 36

£149.76

£59.00

£737.84

WEEK 40

£149.76

£59.00

£828.60

WEEK 44

£149.76

£59.00

£919.36

WEEK 48

£149.76

£59.00

£1,010.12

WEEK 52

£149.76

£59.00

£1,100.88

£1,946.88

£846.00

RETURN WEEK www.gardencentreretail.com

FEATURE - STOCKING CARDS.indd 15

£14.75

130%

you. OK, 20 per cent of that is £80” Richard picks up. “That’s what you pay out in week one. Every four weeks, you need to restock that. So, you pay £59 which will buy you 72 cards. That means that you need to sell 2.5 cards per day from that spinner. “In week four, you pay another £59, and get 72 cards to replace those sold in the first four weeks. Your net cash flow is now positive already. Every four weeks, that return goes up. When you get to the end of the year, you’ve made £1,100 profit. You’ve spent £846, so that’s a 130 per cent return which is more than the standard greeting card return of 100 per cent. You’ve also spread your costs over 52 weeks. It’s even cash flow, you know it’s going to cost you £59 every four weeks, and at the end of that, you have £1,100 profit.” “If you don’t need 72 cards” says Richard. “and don’t order them, we will credit you. If you use that credit up during the year, you haven’t lost it. “What happens if you need more? You can have more than the 72 if you need them, we will then either set any credit off against it, or if you have no credit, we will invoice for the cost of the cards at the standard rate less 20 per cent. So, you’re still making your margin,” he explains. “We’ve also created a wall rack option too. If you don’t have much space, we have an option for a 16-pocket wall rack,” says Stan.

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F E AT U R E S S T O C K I N G C A R D S RETURN FROM HALF RACK OF CARDS

RETAILER IN

BALANCE

OUT

1ST PAYMENT

£0.00

£49.00

-£49.00

WEEK 4

£99.84

£37.50

£13.34

WEEK 8

£99.84

£37.50

£75.68

WEEK 12

£99.84

£37.50

£138.02

WEEK 16

£99.84

£37.50

£200.36

WEEK 20

£99.84

£37.50

£262.70

WEEK 24

£99.84

£37.50

£325.04

WEEK 28

£99.84

£37.50

£387.38

WEEK 32

£99.84

£37.50

£449.72

WEEK 36

£99.84

£37.50

£512.06

WEEK 40

£99.84

£37.50

£574.40

WEEK 44

£99.84

£37.50

£636.74

WEEK 48

£99.84

£37.50

£699.08

WEEK 52

£99.84

£37.50

£761.42

£1,297.92

£536.50

£761.42

RETURN WEEK

At the end of the year, you have a spinner full of cards worth £480 and you’ve made £1100 of proﬁt

Restocking is a straightforward process too. “Restocking is easy,” says Stan. “Each design has a number and each pocket has a number that matches. So, when it comes to reordering, you can email in requesting those particular pocket numbers, and you will receive 6 cards per pocket.” “At the end of the year, you have a spinner full of cards worth £480, and you’ve made £1100 proﬁt. It’s then up to you to renegotiate a subscription for the following year, or you can decide to keep the spinner and restock it with cards from somewhere else! We will be releasing a new set of cards each year. You’re not committed to more than a year. If you decide half way through not to continue, you can. All we will do is add up the value of cards you have at the standard rate and bill you for the standard rate of cards and the spinner less any credits,” says Richard.

142%

£9.38

For more information, visit www.petshelf.co.uk

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www.gardencentreretail.com

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L AT E S T P R O D U C T S C H R I S T M A S G I F T S

Latest Products

gifts for Children

TUG OF WAR Traditional Garden Games Ltd • Appeals to mass consumer market • Boxed game (Size H23, W23, D18.4cm) can be easily stacked or merchandised • Game includes 1x Natural Rope 10m long, 2x Plastic Pegs, 1x Marking Line, 1x Nylon Storage Bag • No batteries needed RRP: £21.49 www.traditionalgardengames.com

BETTY’S BUTTERFLY BISTRO Wildlife World • Educational insect habitat • Perfect for learning the benefits of plant pollination • Can be used as both a nectar feeder to attract butterflies and an over-wintering habitat • Supplied gift boxed with project book and magnifying glass RRP: £15.99 www.wildlifeworld.co.uk

MOLKKY Tactic Games UK • Outdoor skittles game in which success is based on a combination of chance and throwing accuracy • Designed and made in Finland • Featured on ITV ‘This Morning’ • A great family game to play in the summer RRP: £24.99 www.tactic.net

www.gardencentreretail.com

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JOHN DEERE RANGE Peg Perego • Exact reproduction of the John Deere brand • Designs that will fire children’s imaginations • 12v battery with two speeds plus reverse reaching max 4.5mph • Includes many accessories • Each product is sold with one battery and is suitable from 3 years RRP: from £320.00 www.pegperego.co.uk

MICROWAVABLE WARMSIE WHEAT BAGS The Wheat Bag Company • Bespoke designs • Ideal for all ages over 36 months • Warm and comforting RRP: £12.99 www.thewheatbagcompany.co.uk

Garden Centre Retail Gift Supplement July 2018

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PROFILE

ECO CHIC ABOUT Eco Chic was ofﬁcially launched in 2014 when Austin Lee, managing director of Faye UK heard about the plastic pollution of single use of plastic bags. More than 5 million tons of plastic bags were produced for the UK alone – the threat to local nature posed by using single use bags was immense. At this time, Eco Chic was born. Eco Chic was on a mission to not only produce strong and practical bags, but those with attractive designs to encourage people to use them again and again. Since then Eco Chic has sold very well with sales of more than 2m bags in the last three years and the range has grown to more than 500 SKU’s – our brand is distributed to over 1,000 environmentally conscious stores in the UK. In addition to this there are 12 international markets also delivering our Eco Chic concept. Our mission doesn’t stop with bags – from September 2018 we will be on a similar mission targeting the oneuse coffee cup. Our new bamboo ﬁbre mug has 80% biodegradable content. The team behind Eco Chic makes sure that all our products are not only practical, innovative and fashionable, but also environmentally friendly to the precious world around us.

MEET THE TEAM 1

AUSTIN LEE Managing Director

CONTACT

RICHARD MARSDEN Sales Director

NESTOR SOBERANO Operations Manager

Faye UK Ltd Eco Chic Unit 5 River Brent Business Park London W7 2QA

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02088138545 info@eco-chic.eu www.eco-chic.eu

www.gardencentreretail.com

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PROFILE

PRIMUS ABOUT

PRODUCTS

Primus is part of the Perry Group. Through its various brands, A.Perry has been supplying quality products to the trade since 1925. With over 80 staff, over 100,000 square foot warehouse and manufacturing facility controlled by high tech equipment and dedicated account managers, you can be sure to receive an unmatched and friendly service from this family run company. The Primus brand focuses on garden décor and giftware. The Primus mission is to supply wholesalers and retailers with consistently unique hand-crafted products, ensuring our customers will stand out in an ever growing and competitive marketplace. Whether it be our extensive range of quirky garden animals, selection of contemporary garden planters, stunning choice of high quality stainless steel weathervanes or our collection of elegant 3D wall art, Primus is dedicated to providing the most unique and original products.

All products are hand selected and many are unique designs coming out of the art department in the Midlands. The new art and sculptures for the ‘Gallery’ collection that will be on display at Home & Gift in Harrogate have all been selected for their distinct appeal, and are hand crafted and painted. This guarantees that each piece has an individual element that customers love. Primus will also be showcasing their hugely popular Garden Art and Planters that includes the exclusively licenced Shaun the Sheep and Timmy sculptures, and over 70 new products just for the summer season with more for the winter season.

MEET THE TEAM 1

The Primus mission is to supply wholesalers and retailers with consistently unique handcrafted products, ensuring our customers will stand out in an ever growing and competitive marketplace.

CONTACT 1

STEVE PERRY Primus Manager & Product Champion

KIRSTY FREELY Primus Account Manager

Garden Centre Retail Gift Supplement July 2018

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A Perry Ltd. (Primus) Doulton Road Cradley Heath West Midlands B64 5QW

01384 414069 sales@primus.co.uk www.primus.co.uk

www.gardencentreretail.com

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See more of the fabulous product from Primus range online at www.primus.co.uk

15-18 JULY 2018 HARROGATE BUYERS FESTIVAL

COLOGNE 02 - 04 SEPTEMBER 2018 SPOGA GAFA

COLOGNE 02 - 04 SEPTEMBER 2018 SPOGA HORSE

HALL Q STAND Q-E27

HALL 9 BRITISH PAVILLION

HALL 11.2 STAND R-049

Order your brand new Perry 2018 - 19 Catalogue. Over 1000+ new products, 10 new ranges and 13 categories including:

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Gate Hardware Fencing Hardware Essentials PPE & Workwear Architectural Ironmongery Home & Garden Chains, Ropes & Accessories Fixings & Fasteners Threaded Bar Equestrian & Country Primus Hand Crafted Home & Garden Art Merchandising

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+44 (0)1384 414001

+44 (0)1384 414069

sales@perrytrade.co.uk

sales@primus.co.uk

www.perrytrade.co.uk

www.primus.co.uk

Head Office: A. Perry Ltd. Doulton Road | Cradley Heath West Midlands | B64 5QW

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PROFILE

THE ECO-FRIENDLY CARD CO. 1

ABOUT The Eco-friendly Card Co publishes diverse collections of greetings cards and stationery from photographers and artists for sale to independent retailers across the UK and beyond. Of particular note is the licence in support of The Wildlife Trusts which includes charity Christmas packs, notecards, a 2019 calendar and a large collection of every day greeting cards. Created with the support of the Royal Society of Wildlife Trusts the collection features the very best of British Wildlife and includes fascinating information on every product about the species depicted.

ENVIRONMENT The Eco-friendly Card Co, then known as Glebe Cottage, was established back in 1993 by art student and photographer Scott Morrish. The business soon became a family affair with Scott’s wife, Sue, joining the company and creating collections of art and photographic greeting cards, notecards and calendars. The publisher is known for its eco-friendly credentials and has won a number of environmental awards including a coveted “Green Apple” award. The Eco-friendly Card Co has been “plastic free” since 2006, using compostable corn-starch bags to package its cards and even using compostable laminates on its notecard wallets. It was the ﬁrst DTR card publisher to become FSC certiﬁed (also in 2006) and its products use either 100% recycled paper, or paper made from coffee cup waste – in fact the cover of its new “Art Cards” brochure was printed on this beautiful paper.

MEET THE TEAM

c Co-directors Scott and Susanna Morrish receiving the BCE environmental Leadership award in the product category for the company’s ‘inspirational commitment to eco-friendly publishing’.

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Dancing Delphiniums by Sally Rich

Snoozing by the shed by Nikky Corker

Example of the Wildlife Trust Collections

CONTACT Glebe Cottage Ltd PO Box 250 Newton Abbot TQ12 1BS England

01626 369269 sales@glebe-cottage.co.uk www.glebecottage.co.uk

www.gardencentreretail.com

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www.ecofriendly.cards 01626 369269 ESTABLISHED 1993

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PROFILE

APPLES TO PEARS ABOUT

PRODUCTS

Apples to Pears was established in 2002 with its roots in gardening. Earning a reputation for producing attractive, practical garden gifts, the business originally partnered with Alan Titchmarsh to create ‘Gifts for Gardeners’ which included the famous folding secateurs. Today Apples to Pears is renowned for its fantastic range of gift brands, including Gift in a Tin, Apples to Pears Heritage and Ailsa Black.

Trevena Cross Nurseries and Garden Centre Apples to Pears has been working with Trevena Cross Nurseries for over 10 years, supplying them with a wide range of products, including ornamental watering cans, folding pocket secateurs and the award-winning Gift in a Tin range. Since displaying the brand in store, Trevena has seen sales boom thanks to the impact display stand and redesign of Gift in a Tin. Apples to Pears has worked with Trevena to create point of sale perfect for them and their customers.

MEET THE TEAM MARK WASH Apples to Pears creative director, award-winning garden expert and nurseryman.

CONTACT West 2nd, The Wheelhouse, Bond’s Mill, Bristol Road, Stonehouse, Gloucestershire, GL10 3RF

01453 826759 sale@applestopears.com www.applestopears.com

PMC ABOUT

PRODUCTS

The Personalised Memento Company supplies a range of modern and traditional personalised gifts for adults and children, weddings, pet and memorial gifts to independent, e-commerce, mail order and leading multichannel high street retailers. With over 6,000 products made to order at their base in Stoke-on-Trent, Staffordshire, they provide a perfectly personalised gift for every occasion. All of PMC’s products can be dropshipped directly to your customer, removing the need to hold costly stock.

Personalised Head Gardener Large Black Gardening Gloves PMC’s gardening gloves, available in both black and lilac, are durable, lightweight and strong and can be personalised. They feature a breathable back, leather on the index ﬁnger and an elastic cuff for a secure ﬁt.

CONTACT PMC, Unit 2, Govan Road, Fenton Industrial Estate, Stoke-on-Trent, ST4 2RS 01782 744900 sales@personalisedmemento.co.uk www.personalisedmemento.co.uk

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Personalised Bold Text Hammer Add a personalised touch to a tool box with PMC’s range of practical personalised hammers. Available in a choice of trendy designs, each hammer can be engraved with a name or message of your choice, creating a unique gift that any DIY expert is sure to love! Personalised Workshop Hooks Give storage a personalised touch with a set of PMC’s personalised wall hooks. Available in various designs, these hooks are perfect for hanging in the home or the shed. They’re ideal for storing tools or small gardening equipment, such as trowels or forks, and each hook set can be personalised.

www.gardencentreretail.com

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Cotswold Collection

www.applestopears.com

01453 826759

COME AND SEE US!

Harrogate DP1 -B36 Autumn Fair 3T06

sales@applestopears.com

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ON E STO P SHOP FOR PE RSONALISED GIFTS est: 2004

HOW IT WORKS:

GET STARTED PLAcE yOuR ORDERS ON OuR TRADE PORTAL AT yOuR cONvENIENcE

NEW

WE PERSONALISE OuR ExPERT TEAm WILL PERSONALISE yOuR ORDER INDIvIDuALLy WE DROPSHIP yOuR ORDER IS DESPATcHED AND DELIvERED DIREcT TO THE cuSTOmER THE UK’S LEADING TRADE SUPPLIER OF PERSONALISED GIFTS

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Personalised Gardening Gifts www.personalisedmemento.co.uk

03/07/2018 22:09

PROFILE

AQUALINA ABOUT

PRODUCT

Aqualina® Ltd is the exclusive importer and distributor of the Cloud Gardener and a collection of real wax and decor Water Candles designed to calm mind and body. Products inspired by the spirit of Zen to create a stress-free aura of peace and tranquillity. Designs that create a special atmosphere for home, ofﬁce, spas, restaurants, weddings and hospitality.

The innovative ECO lamp garden system blends city life into peaceful country living. Ideal for home or ofﬁce, the fully functioning lamp bathes your pot plant in sunlight and provides the full spectrum LED grow light and automatic watering. The lamp adjusts to allow plants to grow and can even simulate stormy weather if the mood takes you. Function can also be fun. RRP price: £49.95 The Aqualina® Cloud Gardener provides a professional full spectrum 3W LED plant grow lamp with automatic watering. Ideal for home or ofﬁce to take good care of your plants while you are absent or busy.

CONTACT Aqualina Limited. Five Oak Green, Kent TN12 6RS

+44 (0) 1892 837 433 sales@aqualina.co.uk

Visit the Aqualina stand at Glee, stand 6P93. Enter the business card draw to win a Fortnums hamper.

ELIZABETH SHAW ABOUT

PRODUCTS

The origins of Elizabeth Shaw and the heritage of making quality chocolate date back to 1881 and our original After Dinner Mint Crisp.

Our luxuriously tempting biscuits are available in three tantalising ﬂavours – enjoy them on your own or share with your friends and family over a cup of tea: COCONUT & HAZELNUT Crisp biscuit and crumbly coconut, smothered in dreamy caramel and covered in smooth milk chocolate. RAISIN & HAZELNUT Smothered in rich caramel, a crisp biscuit, topped with delicious raisins and hazelnuts, coated in milk chocolate. MINT & COCOA Mint caramel combined with crunchy cocoa nibs, crumbly biscuit, then coated in rich dark chocolate.

CONTACT Elizabeth Shaw Ltd. 1 Glentworth Court, Lime Kiln Close Stoke Gifford Bristol, BS34 8SR 0117 959 9810

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www.gardencentreretail.com

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C A L M I N G M I N D A N D B O DY

CLOUD GARDENER At last! The innovative ECO lamp garden system blends city life into peaceful country living. Ideal for home or office, the fully functioning lamp bathes your pot plant in sunlight and provides the full spectrum LED grow light and automatic watering. The lamp adjusts to allow plants to grow and can even simulate stormy weather if the mood takes you. Function can also be fun!

For further details contact us at sales@aqualina.co.uk Visit us at GLEE, Booth 6P93 and enter our prize draw with a chance to win a fantastic Fortnum & Mason hamper!

www.aqualina.co.uk

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PROFILE

BRAMBLE FOODS ABOUT Bramble Foods is a ﬁne food producer and distributor specialising in the independent retail and gift market. The Bramble House brand includes over 700 year-round and seasonal products and is complemented by several specially selected brands which we feel combine to give an unrivalled range for the discerning retailer. Together, this means Bramble Foods can offer the independent retailer a fantastic choice of more than 2,000 high quality preserves, marmalades, honeys, chutneys, condiments, sauces, pickles, cakes, biscuits, snacks, gift boxes, hampers and confectionery. The company’s aim is to give customers an opportunity to offer something different from multiple retailers, which in return creates great customer loyalty and repeat sales. Bramble Foods operates from a purpose-built warehouse in Market Harborough, Leicestershire where it has its own Bakery and Jam/Chutney production. Bramble Foods is currently ﬁnalising orders for the Christmas season. The range this year consists of more than 1,000 products, including a gift tin, a hamper and a range of gift sets.

Bramble Foods can offer the independent retailer a fantastic choice of more than 2,000 high quality preserves, honeys, snacks, confectionery, condiments and more

CONTACT Bramble Foods Ltd, Crosby Road, Market Harborough, Leicestershire LE16 9EE 01858 461199 sales@bramblefoods.com www.bramblefoods.com

BEEBOMBS ABOUT

CONTACT

As much as 97% of British Wildflower habitat has been lost since World War 2. These habitats are where bees and butterflies make their lives. This is serious for Britain. Biodiversity is crucial for many reasons and wildflowers are crucial to biodiversity. With Beebombs it is possible to recreate these habitats and to help bring back the bees. Beebombs need no gardening skill and can be scattered straight onto open ground at any time of the year. Once scattered, you don’t need to water or tend the Beebombs. The soil will help the Beebombs germinate and the clay will protect them as they dissipate.

07756 899290 www.beebombs.com

PRODUCT Native Wildﬂower Seedballs Thousands of seeds from 18 native wildﬂower species, mixed with local, protective clay and sifted, nurturing top soil. One pack provides coverage for roughly 21sq ft / 2m². Beebombs use only sustainable packaging and no plastic is used.

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www.gardencentreretail.com

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Telephone: 01858461199 Email: sales@bramblefoods.com www.bramblefoods.com

Bramble Foods specialist fine food manufacturer and distributor Our Christmas range this year has more than 1000 products, call today for our brochure!

Native wildflower seedballs to help bring the bees back www.beebombs.com

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PROFILE

WAX LYRICAL ABOUT Wax Lyrical is the UK’s largest manufacture of home fragrance products and has been making quality candles, reed diffusers and fragranced goods since 1980. Proud of our heritage as a British manufacture, we create all of our candles and reed diffusers in our factory in the English Lakes, sourcing every element as locally as possible. We also have an on-site wind turbine, which provides our factory with clean, renewable energy all year round.

MEET THE TEAM WARREN GELL sales & marketing director joined the business in 2017, following three years as Head of UK Sales for Portmeirion Group (UK) Ltd, which acquired Wax Lyrical in 2016.

100ml Reed Diffuser RRP £19.99

CONTACT Wax Lyrical Ltd Lindal-in-Furness, Ulverston, Cumbria, LA12 0LD

01229 461102 www.wax-lyrical.com info@wax-lyrical.co.uk

38hr boxed candle RRP £21.99

Expertly created, beautifully fragranced candles and reed diffusers, inspired by our magnificent surroundings in the Lake District. For inspiration and advice on home fragrance, please visit www.wax-lyrical.com

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www.gardencentreretail.com

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www.classiccanes.co.uk

COMING UP IN

Garden Centre Retail • 100-page Glee special • The 2nd Independent Business supplement Gard ISSU

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• The latest in the run up to Christmas • Exclusive online content And lots more!

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BEECH’S FINE CHOCOLATES

HIGH SALES MARGINS

Beech’s Fine Chocolates is a family owned British chocolatier

specialising in luxury chocolates. All our products are made using

natural ingredients in our factory in Preston, Lancashire since 1920.

STOCK SOMETHING SPECIAL! www.beechsﬁnechocolates.com

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