Discover Pro Landscaper’s collection of brands
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ince its inception in 2011, Pro Landscaper has been the go-to publication for informative, inspirational and educational material regarding the UK’s landscape industry. Created to fill the media void in the sector, Pro Landscaper’s aim was to unite a fragmented industry and be the magazine to read or website to visit to find out the latest in the market. Pro Landscaper launched as a 52-page monthly magazine with a supporting news-based website. Whilst we still have these forms of communication, much has changed over the last 10 years. Pro Landscaper is now regularly more than 100 pages, the website is updated multiple times a day with the latest news and features, and we’ve added a stable of awards, events and market intelligence brands too. Pro Landscaper’s sister event, FutureScape, launched in 2012 and has since grown to become the mustattend event in the market. It’s also added a second event, FutureScape Spring, to the fold.
The award brands include the Pro Landscaper Business Awards – a ceremony that celebrates the strength and business nous of the companies that keep this industry ticking. There’s also the Pro Landscaper small project BIG IMPACT Awards which focus on landscaping projects below the value of £25,000; the Pro Landscaper Podium Awards, which are the only awards to highlight solely the work undertaken on above-ground structures; and the Pro Landscaper 30 Under 30: The Next Generation awards which shine a spotlight on the next generation of landscapers. Finally, the latest addition to the portfolio is Pro Landscaper IQ, the market intelligence branch of the business. Pro Landscaper IQ undertakes market research, connects landscapers and designers with suppliers and offers real business driven content to the market. The UK Landscaper Barometer features in every issue of Pro Landscaper and contains real-time views of the market’s performance, growth opportunities and much more.
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ro Landscaper magazine is a monthly publication sent to more than 5,000 landscapers, designers, landscape architects, grounds maintenance companies, local authorities, and anyone else with a vested interest in the UK’s landscape sector. It’s over 100 pages of informative, inspirational, and educational content; from views and opinions from the industry’s leading influencers, to step-by-step project case studies in the Portfolio section,
to the latest products and services available in the market, and much more. It features interviews, upcoming projects, all the latest from the trade nurseries and hard-hitting, topical features in every issue. It really is a must-read for businesses in this market. The magazine is supported by an up-to-date website, www.prolandscapermagazine.com.
It’s updated with the latest news,
Print, digital and email
product launches and features multiple times a day and is visited by more than 20,000 people a month. The website contains online exclusives, too. These can be seen nowhere else other than the Pro Landscaper website. As well as the monthly magazine and the daily-updated website, Pro Landscaper sends out two email newsletters, too. Firstly, the Friday Wrap – a weekly round-up of the best stories and features that have
appeared on the website. It’s sent at 3pm every Friday and rounds off the week nicely before the weekend. As well as the Friday Wrap, the Pro Landscaper Specifier is sent every two weeks, on a Monday morning. It features a round up of products available on the market, helping connect the landscapers, designers et al with just the product they’ve been searching for.
AWARDS For the UK’s domestic and commercial rooftop projects
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wards are a great way to motivate staff, help benchmark against peers and celebrate a job well done. Pro Landscaper has a set of four awards initiatives; each has different entry and judging criteria, but all have the same aim – to shine a spotlight on the businesses that are excelling. Pro Landscaper’s flagship awards ceremony is the Pro Landscaper Business Awards. These awards focus on the business practices of each company, drilling into corporate social responsibility, profitability, staff wellbeing and development plans. For 2021, there
are 18 categories, meaning there is a category for every business to consider. The ceremony will be held at East Wintergarden in Canary Wharf, London, on St George’s Day, Friday 23 April 2021. The Pro Landscaper small project BIG IMPACT Awards are held at FutureScape and aim to highlight the projects undertaken to a value of less than £25,000. In 2021, there are seven categories, focusing on design, build and planting, amongst others. The criteria for the Pro Landscaper small project BIG IMPACT Awards focus on technical ability, attention
Pro Landscaper Awards to detail and making the most out of a smaller budget. The 2021 ceremony will be the awards’ fourth year, and they’re growing in importance within the market. Also held at FutureScape, the Pro Landscaper 30 Under 30: The Next Generation awards celebrate the 30 leading lights under the age of 30 within the industry. So far, there have been 180 winners of this award over six years, and previous winners have gone onto become very influential members of the market, have designed and built gardens at the prestigious RHS Chelsea Flower Show, have
appeared as experts on TV and have grown their own businesses to be absolute powerhouses in the sector. Finally, the Pro Landscaper Podium Awards are the only awards that solely celebrate projects designed and built on top of man-made structures. Podium gardens are a rapidly-growing specialism within the landscaping sector, especially in major cities and with major building developments as the UK Government continues to push the ‘Green Agenda’.
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ro Landscaper has given life to numerous events over the last 10 years. These events have been created to achieve one of Pro Landscaper’s earliest goals – to bring what was a fragmented industry together, all under one roof. FutureScape is the industry’s standout trade event. Launched in 2012 at Kempton Park Racecourse in Surrey, FutureScape brings the Pro Landscaper magazine to life by offering seminars and talks that inform, inspire and educate the audience and allows exhibition
space for the industry suppliers, which launch products, showcase their brands and demonstrate their services at the show. After its launch in 2012, FutureScape moved to Sandown Park Racecourse for the third event in 2014. The event continued to grow, with more exhibitors showcasing their wares and more visitors flocking through the doors. In 2020, the show was supposed to take its next step in its growth with a move to London’s ExCeL, and the addition of an extra day. Unfortunately,
Events
COVID-19 put the brakes on that, but the event, known for its continuous regeneration, became the first three-day event in the market to go digital with FutureScape VIRTUAL 2020. But in November 2021, FutureScape’s growth as a physical show will commence, with the move to ExCeL set to happen. The venue allows for more exhibitors, more visitors and more seminars, debates and talks. In 2019, FutureScape Spring was created. The first show, which
concentrated on soft landscaping, was added to the diary to give exhibitors and visitors a kick-start to the season. Again, 2020 halted FutureScape Spring’s progress, but it will be back for 2021. Held at Sandown Park Racecourse in Esher, Surrey, it will continue with the tradition of providing must-see seminars and debates, showcasing the best suppliers and continuing to add the surprise, making sure each FutureScape event is as exciting as the last one.
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ince its launch in 2011, Pro Landscaper has continuously gathered knowledge and understanding of the market, data regarding the industry and the know-how to present this knowledge, understanding and data. The newest brand in the Pro Landscaper portfolio is Pro Landscaper iQ. Still in its infancy, Pro Landscaper iQ will be the hard-hitting, business-led section of Pro Landscaper and will include the second-newest brand, the UK Landscape Barometer.
The UK Landscape Barometer will be the flagship feature of the Pro Landscaper iQ brand. Having launched in the November 2020 issue of Pro Landscaper, the UK Landscape Barometer anonymously interviews domestic and commercial landscapers, garden designers, trade nurseries and design and build landscapers about their performance for the previous month, focusing on enquiries, jobs worked on, turnover and staff numbers month on month and year on year. This is then
Market intelligence
collated into a feature and presented by industry type and by geographic region within the Pro Landscaper magazine. The Pro Landscaper iQ will then add commentary and information from the property development, construction, house building, landscape architecture and urban planning sectors to give a complete view on the industries that affect the landscaping market. As well as this, the Pro Landscaper Connect brand falls
under the market intelligence umbrella. Pro Landscaper Connect aims to help suppliers with market research when launching a new product, connect landscapers and designers with suppliers, help with branding for the businesses in the market and assist in creating marketing collateral for anyone within the industry that requires expert knowledge.
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ro Landscaper also has a recruitment and job searching brand, Horticulture Careers.
Born out of the industry’s frustration surrounding staffing and its difficulty to recruit quality staff members, Horticulture Careers aims to connect those looking for a job with their perfect role. Pro Landscaper has undertaken many surveys of the pain points of running a business, has hosted many business-led seminars where questions from the audience
predominantly mention the trouble they have with recruitment and has featured many articles from industry experts bemoaning the lack of trained individuals available for their vacancies. Launched in 2014, Horticulture Careers offers job vacancy advertising, and specialises in landscape related sectors. www.horticulturecareers.com contains all the latest job vacancies in the market, and also
Recruitment & job searching
allows jobseekers to upload their CV, helping recruiters to hand-select those they’d like to interview for the role. Vacancies are advertised on social media, within the Pro Landscaper magazine and also via some of the UK’s biggest generic job boards, offering maximum exposure of the role.
Other products
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here are also many other brands in the Pro Landscaper portfolio, from Pro Arb, a quarterly magazine, dailyupdated website and weekly newsletter containing news, views and product information for the UK’s arboriculture industry; international brands Pro Landscaper Africa, FutureScape Africa and Pro Landscaper USA South, which represent and mimic Pro Landscaper and FutureScape overseas; and a few other event brands such as Pro Landscaper Live, a single day of seminars and debates, and the Future Landscape Conference, a single day conference
packed full of content for the landscape architecture sector. Pro Landscaper is always spotting gaps in the market for new brands, whether they are additions to the current products or a completely new concept. This constant regeneration of content sharing ideas is what keeps Pro Landscaper as the most highly respected media brand in the landscaping industry. 2021 will see Pro Landscaper continue to supply the content the industry requires, continue to explore various other channels and continued regeneration, keeping the brands as fresh and interesting as possible.
Pro Landscaper Magazine Eljays44 Ltd 3 Churchill Court 112 The Street Rustington West Sussex BN16 3DA 01903 777570 info@eljays44.com www.prolandscapermagazine.com