DIVERSITY PROJECT (E19CC) ESMERALDA LLACA YEAR 3 BA FASHION HERIOT - WATT UNIVERSITY
Design Strategy
The mood behind Ambiguity’s A/W 17 collection is to make you wonder: is it a male or a female? That is what this collection aims to do, playing with ambiguity. Much has been said and written about androgyny, it is certainly not a new topic but it is anyway to me as a fashion designer. Imagine for a moment this scene: there is this couple, a male and a female embracing and kissing, nothing unusual till someone tells you the ‘man’ is really a woman an vice versa. Nothing is what it seems, your eyes can deceive you, do not trust them. This collection is for anyone who dares to be bold and who does not care about gender stereotypes. Shapes and silhouettes evolve from fitted to oversize, from voluminous to cropped garments producing a harmonious whole. This season’s collection plays with the sobriety and gracefulness of grey colour. A wide range of hues are present in this collection: volcano, smoky, charcoal or steel, all of them became fused creating a beautiful colour palette. Fabrics have been chosen carefully in order to give Ambiguity an urban aesthetic. Hence, materials such as neoprene, silk organza or space mesh are fundamental aspects of this collection.
Customer profile
Name: Erika Deyn Age: 30 Lives: London Occupation: Fashion editor Income: ÂŁ50,000 Studies: BA (HONS) Fashion design Erika is a daring and relentless woman who is not afraid to express herself by the way she dresses. She works as a fashion editor for a major fashion magazine. She likes to play her androgynous side by wearing genderless clothing. She is very committed to her job and loves to raise awareness for controversial topics such as the ones related to gender, she believes there are still many taboos in fashion that need to be removed. She loves to travel, so every time her demanding job allows it, she takes time off to visit inspiring cities such as Paris, Berlin or New York. Her favourite fashion brands are All Saints, Zadig & Voltaire, Zara or Dover Street Market.
daring smart urbane relentless
Mood board
Colour board
Fabric board
Silhouette board
Details board
History boards
Design development