UNDERLYING TRUTH PORTFOLIO CAPSULE COLLECTION E19CA/CB ESMERALDA LLACA YEAR 3 BA FASHION HERIOT - WATT UNIVERSITY
DESIGN STRATEGY
UNDERLYING TRUTH
Autumn Winter 2017 collection took inspiration from a painting by Theo Van Doesburg entitled Counter-Composition VI. The artist used a diagonal grid to create a dynamic tension between the composition and the rectangular shape of the canvas. Every shape is nothing but the result of the struggle of opposite forces in space, the tension between multiple points. Tension between two points produces straight lines. The sum of infinite straight lines give birth to every shape we know. This collection is therefore a research on the underlying truth of design. The Underlying Truth’s collection aims a young daring and confident woman who seeks to spend money in an exclusive and contemporary piece of garment. There are two main conceits in this AW17’s silhouette: oversize and delicate sporty pieces that will create a unique urban collection. This season’s colour palette is based on grey colour. Grey is the colour of knowledge and wisdom and it transmits authority. A monochrome palette therefore it is key to this collection which plays through different hues, from volcano to smoky grey. Delicate and exquisite fabrics such as silk organza or sandstone will be fused with cotton and knit, giving this collection more of structural feeling.
Customer Profile
Name: Julie Sarinana Age: 29 Lives: London Occupation: Fashion Journalist Income: £35,000 Education: BA (HONS) Fashion Journalism Julie is a dynamic, strong and confident woman who enjoys working as a fashion journalist for a major fashion magazine. She sees fashion everywhere, in a piece of art, in a photography, in nature… She has a very creative mind and she tries to feed it by reading, watching documentaries or going to different types of exhibitions. She also loves travelling around the world where she gets inspiration for her magazine’s articles. She likes to mix casual/urban style with some luxury elements. Her favourite stores are Zara, Mango, Topshop or Alexander Wang among many others. She also has an obsession with vintage stores and loves going to flea markets such as Portobello Market where she always finds something to buy specially at One of a Kind a vintage shop with an incredible selection of vintage from Chanel to Galliano.
Urbane Adventurous Dynamic Relentless Visionary
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