Fashion Marketing - Marketing Report (1st Year)

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Figure 16. Topshop London Fashion Week (Topshop Blog, 2017)

Figure 17. Acne Studios S/S16 campaign (Rudman F, 2016)

Acne Studios is a Swedish luxury retailer that has become “synonymous with arty fashion” (Numero, 2016). The fashion house, founded in Stockholm in 1996, specialises in men’s and women’s ready-to-wear fashion, footwear and accessories. The collections are defined by the creative director Jonny Johansson’s “signature juxtaposing design and attention to detail” with the emphasis “on tailoring and an eclectic use of materials and custom developed fabrics” (Acne Studios, 2020). Acne Studios offers garments that are both “minimalistic, timeless” but also “very outgoing” (Tribute To, 2018).

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