Our Audiences Meet Your Brand: A Marketing Proposal For Republic Tequila 2012
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AdobeAirstream.com We tell stories that turn heads.
Adobeairstream.com launched as the first online arts and culture daily for the Rocky Mountain West in March 2009. In two and a half years we’ve built audiences to 25,000 unique visitors a month and just shy of a million hits—demonstrating the people power of a really strong niche. Our readers and visitors like what we do, because we tell the stories in web-ready formats that describe where we live and work—the stories in which people are finding themselves, and keep coming back for more.
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We’re a Southwest new media company airing the voices of some of the best-known culture journalists in the country. It’s a pretty simple plan that’s demonstrated success in large numbers.
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Just the Facts:
Our model is simple: Create original content of the highest caliber, and the audience will follow.
Our Cities: Cultural Destinations, Cultural Generators Austin, Denver, Santa Fe, Albuquerque, Aspen, El Paso, Marfa, & more…
Adobeairstream.com is the only web magazine that exclusively covers our raft of cities daily. We live here. We work here. Our cities are more than an image. We are making the experience of our creative economies real.
Our When. Every day. And we’ve optimized our new media platform not only using our email lists, but on Facebook and social media—reflecting thousands of impressions a day for our posts.
Our Who. Our writers have created more than 700 original posts of content. They moonlight for NPR, create YouTube channels with enormous followings, and win prestigious writers’ grants.
Our Why. Because art and culture are the thinking man’s politics and the drinking man’s poetry.
Our Traffic 1,000,000 hits per month 25,000 unique monthly visitors 4,500 email & newsletter subscribers Our Material Contemporary Art, Film Comment, Music & Media Festivals, Bike Rides, Roadtrips, Creative Economy, Land Arts, Green Values 4
Our What. Art, Design, Music, Film, Green, A2 Media. Our Where. We’re live at Festivals. Art Events. Concerts. Design Charrettes. Performances. More Festivals. We know creative gatherings matter. And we’re the first to cover them in media.
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Readers and Oppurtunities:
Readership Demographics 25-55 years old College-Educated Creatively Employed $75k+ Household Income Frequent Site Visitors Travel For Experiences Buy Products Online Attend Festivals and Concerts
Reach our readers where they live.
Our readers are educated and discerning. They are interested in direct participation in their communities. They’re earlyadapters, people whom public relations companies have dubbed “prosumers”—meaning they have strong opinions and make critical judgments both of trusted media outlets like ours—and of products like yours. They form strong influence alliances, and they impact their friends and others with recommendations that have impact old forms of advertising cannot touch.
Top States New Mexico, Colorado, New York, California, Texas Top Countries Canada, United Kingdom, Germany, Spain 6
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Are you Ready to Seize a New Marketing Moment?
A Dedicated Radio Channel Original Video Content Cross-Platform Sponsorship
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Facebook and Google promise to hand off your desired consumer group by targeting ads based on information gleaned about members’ preferences. Magazine publishers contend that traditional print advertising, combined with a new Ipad app, will win you brand loyalty. But there’s something that neither of these marketing methodologies can touch: The impact of niche consumers who pro-sumers: meaning, pro-active early adapters whose recommendations count for more and extend much farther than marketing dollars can typically buy or reach.
They are our audience, men and women 25–55 - a hugely desirable group of creative people. They are plugged-in, savvy cultural players who like all the right brands. We have them by the tens of thousands. And we know they’re going to like Republic Tequila.
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Media that Speaks to the Creative Class
ART // DESIGN // MUSIC // FILM // CULTURE // GREEN //
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Artists // Art Fairs Galleries // Collectives
DESIGN Trends // Thought Leaders Conferences // How We Live
Nancy Rubins Big Edge MGM Mirage City Center 12 Vegas, NV Las
Cindy Chang Before I Die Public Installation New Orleans, LA
ART
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MUSIC SXSW // Warped Tour Jazz Aspen // Globalquerque Interview Exclusives
FILM Documentaries and Indies Sundance // SXSW // Toronto Fim Fest Tribeca Fim Fest // Aspen Fim Fest
Suzanne Bocanegra and the Flux Quartet I Write the Songs Public Performance 14 Santa Fe, NM
Markus Heidingsfelder & Min Tesch Rem Koolhaas: A Kind of Architect Arthouse: Fall Rooftop Film Series Austin, TX
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CULTURE Politics // the Internet Local Culture // Consumption Urbanism
David Ellis Improvisational Public Mural CoLab 16 Austin,TX
GREEN Food // Farms The Future
Public Sign Farmers’ Market Downtown Austin,TX
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ouraudiencePROFILES
the ARTIST // the CYCLIST // the ARCHITECT // the WRITER // the DESIGNER // the ENTREPRENEUR // the EDITOR //
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the ARTIST Clayton Day Job: Artist From: Colorado Springs, CO Pipe Dream: Club Owner Favorite A2 Article: “The Champagne-Tinged” Art Santa Fe Falls Flat Favorite Republic Tequila Cocktail: Reposado Rocks
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the CYCLIST Owen Day Job: Guide, Bike Mechanic From: Santa Fe, NM Pipe Dream: Heli Guide, Valdez Alaksa Favorite A2 Article: Interview with Classixx Favorite Republic Tequila Cocktail: Anejo Neat
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the ARCHITECT Gregory Day Job: Architect, Planner From: Albuquerque, NM Pipe Dream: Sculptor // Art Historian Favorite A2 Article: “Refusal to Compromise Drives Innovation”, Make It Right Favorite Republic Tequila Cocktail: Santa Maria
the WRITER Kathryn Day Job: Writer, Editor, Arts Proponent From: Dallas, TX Pipe Dream: to Win the Lottery Favorite A2 Article: Like a Bigger Bull in a China Shop Favorite Republic Tequila Cocktail: Silver Coin, extra lime, no salt
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the ENTREPRENEUR Alex Day Job: Entrepreneur, Business Development Specialist From: Santa Fe, NM Pipe Dream: Airplane Pilot Favorite A2 Article: Pietro Belluschi: Portland’s Sustainable Maverick Favorite Republic Tequila Mixed Drink: Añejo Manhattan
the DESIGNER Rowan Day Job: Graphic Designer, Draftsman From: Denver,CO Pipe Dream: Landscape Architect Favorite A2 Article: Dragonslayer Film: Like a Tame Day in Mediocre Land Favorite Republic Tequila Mixed Drink: Paloma (tequilla, lime juice, grapefruit so
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the EDITOR Ellen Day Job: Founding Editor and Content Strategist, Adobe Airstream From: New York, NY Pipe Dream: Bistro Owner Favorite A2 Article: Why the Texas Roller Girls Remind Me of My Grandma Favorite Republic Tequila Mixed Drink: Selena Fizz (Plata tequila, elderflower, grapefruit & lime with egg white & soda)
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In 2008, I had a dream of launching an online arts magazine for the new media moment. In 2011, that dream is alive as a vision of a new media economy peopled by independent spirits who respect the arts as democracy in action. Content sponsorship targeted psychographically at these tastemakers and trendsetters of creative cities offers you a ride on our ever-widening and deepening new media platform.
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THE NEW MEDIA FUTURE IS NOW Republic Tequila reaches 1 million readers as the sole sponsor for live eventsfor2012.Yougainunparralledauthoritybyjoiningyourbrand with our rich content.
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YOUR NAME HERE. In dedicated spots of our A2 podcast reaching 750k to 1 million listeners per time.
YOUR NAME HERE. As the media sponsor on the media pages of our web magazine.
YOUR NAME HERE. In simultaneous live events in two cities planned for 1Q 2012.
YOUR NAME HERE. With unparalleled authority in your product niche as the supporter of a media authority in ours.
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TAKE OUR CALL, LETS TALK ABOUT YOUR 2012 MEDIA PLAN Ellen Berkovitch
Santa Fe, NM tel: 505.577.6053 e: ellen@abobeairstream.com
Katy Crocker
Austin, TX tel: 512.297.6480 e: katy@abobeairstream.com
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