Barrel 2 Business
Contents 01 03 05 09 11 13 15 17 19 25 31 33 35 39 45 51 53 55 61 67 73 79 81 83 89 95 99 107 113
Project Brief & Brand Analysis Design Team Competition Research Market Research Ideation Collections Clean Modern Product Line Tier Desk Tier Sit-to-Stand Desk Orbit Lamp Buddy File Cabinet Lift Coffee Table Shift Lounge Nook Privacy System Warm Modern Product Line Loop Desk Loop Conference Table Encompass Lounge Chair Sierra Lounge Classic Modern Product Line Charles Desk Odense Desk Stella Conference Table Haven Room Divider Swan Lounge Product Overview
Project Brief The goal of this project was to establish a B2B brand of office furnishings from the current Crate & Barrel and CB2 residential lines by selecting existing pieces from the aforementioned brands and designing new furniture to complement those pieces. Through a process of research, ideation and collaboration we created three distinct lines: Clean Modern, Contemporary, and Classic Modern. During the creation phase, we kept three distinct areas in mind: collaborative space, private office, and lounge areas. The Crate & Barrel brand is identified as warm modern, or an American modern. It is classic, sophisticated, casual and has a touch of farmhouse essence. Wood and upholstery are the main materials used in the Crate & Barrel line. The CB2 brand has more tension; it is playful, quirky, ironic, artful and falls into a more Scandinavian idea of modern. Wood is still a prevalent material but metal, glass and acrylic are more heavily incorporated into the pieces. The B2B brand will include existing furniture pieces from both Crate & Barrel and CB2 while embracing the warm modern identity. The main material used will be wood and metal in addition to soft, muted colors. The design aesthetic will lean towards simplicity and function instead of rustic. The contract industry is going towards a more welcoming, open office that feels more residential and warm instead of the previous cold cubicles. Collaboration is becoming more sought after and spaces are changing to allow for that interaction, but there is still concerned with maintaining some privacy. Storage needs have shifted to digital files, but a lot of paper storage is still necessary. The technology evolution has created a need for more access ports and wire managing which will be incoporated into the office line.
02
B2B Office
Design Team Thomas Edick
Growing up in rural New Hampshire, Edick grew up surrounded by the strong tradition of craft within New England. After graduation, he would like to pursue a career that blends together both furniture design and fabrication. Edick’s designs strive to combine the clean simplicity of metals with the warmth of wood tones.
Luz Gallegos
Luz is a Furniture and jewelry designer originally from Quito, Ecuador. She is currently pursuing her BFA in Furniture design at the Savannah College of Art and Design and in the future plans to do a masters in Jewelry design. As a designer she focuses on the beauty behind small delicate details that play along with the shape and simplicity of a bigger piece.
Ellen McGarrigle
Ellen McGarrigle is a furniture, textile and product designer originally from Chicago, Illinois. She is currently pursuing her BFA in furniture design at the Savannah College of Art and Design with plans to graduate in 2017. Her goal as a designer is to make the world a more comfortable place.
J.W. Mutin
J.W was born and raised in Memphis, Tennessee and is seeking a Furniture Design BFA at the SCAD in 2017. After he graduates, he plans to further his education through a Masters in Architecture. In his designs, J.W. seeks to explore the principles of materiality, connection, and form.
Patricia Opitz
Patricia is a furniture and jewelry designer from Brazil, who values craftsmanship in creating quality lifelong pieces. Her ethos regarding design is finding complexity in simplicity. Patricia’s main inspiration is nature and the materials it provides, like wood, metal, stone and fibers. She strives to combine traditional techniques with modern design.
Bailey Preib
Bailey is a furniture and accessory designer originally from North Carolina. She is pursuing her BFA in furniture design at the Savannah College of Art and Design. As a furniture designer, she enjoys being able to have an impact on people’s daily lives. She is drawn to minimal and functional design.
Emerson Townsend
B2B Office
Emerson is a senior furniture design student at The Savannah College of Art and Design, planning to graduate June 2017. He is very excited to explore his creativity outside of an academic setting. Emerson believes that design is a language that can help us connect the way we think, interact and feel with objects; and that design is about identifying the project or the problem and how to solve it for a better outcome.
04
Competition Research
06
B2B Office
Competition Research
B2B Office
The office of the future is changing rapidly as companies strive to encourage collaboration among their employees. Residential furniture companies have rushed to fill this need. Office furniture is becoming more warm and welcoming, and West Elm has capitalized upon this trend. The cold, sterile office space of the past is being replaced with fun, colorful and interactive furniture pieces. West Elm Workspace combines the aesthetic of West Elm’s residential line with the functionality needed in the office.
08
Market Research After visiting a variety of businesses we found some common trends and needs in the market. The most prevelant trends are L shaped desks and benching desks, flexibilty or customization, and cable solutions and storage. More office workers are using laptops that allow for mobility and flexibility. While most companies are pushing their employees to work in collaborative spaces, the majority of workers still value some level or privacy and personal space. Companies want their employees to feel at home in the office, so residential furniture has become more widespread within the office. Employers are striving to create a welcoming experience for their workers, but efficiency and functionality remain the top concern.
10
B2B Office
Ideation
12
B2B Office
In order to create a B2B brand that would cater to a variety of office environments, styles and dynamics, we established collections that represent different styles. There are three collections: Clean Modern, Warm Modern and Classic Modern. All collections are composed of a mixture of existing Crate & Barrel and CB2 pieces with new designs proposed in this book. The Clean Modern collection focuses on simpler forms with a colder feel, which draw inspiration from minimal Scandinavian design. The materials found in this collection include metal (chromed steel, aluminum), marble, black leather, grey fabrics, and white finishes (on wood, MDF). The environment composed by pieces of this collection will lean towards the industrial, clean and professional aesthetic. The Warm Modern is a middle ground between the other two collections. It combines more linear forms of clean modern with the inviting coziness of classic modern. The pieces in this collection also have a ‘Cool-Factor’ aspect to their design. The materials favored in this collection include wood, chromed metal, black metal (powder coated steel) and leather. The Classic Modern is the most traditional of the three collections, drawing inspiration from mid-century modern design as well as Danish modern forms. This style is the closest to a residential feel, for office environments that are meant to be inviting and comfortable. Material choices for these pieces fall mainly within warm wood tones, brass, warm grey and the use of upholstery. Within each collection there are pieces for private/ executive offices, collaboration spaces, lounge areas and workforce workspace. We designed in terms of private vs public space and thought of ways to incorporate privacy within the office work environment.
B2B Office
Collections
14
Clean Modern
16
B2B Office
Product Line
Chill Console
Parsons Table
Lawndale Sofa
C Table
Cue Chair
Index Sofa B2B Office
Triumph Chair
18
Tier
20
B2B Office
Tier The Tier desk brings functionality and style into the office environment. Designed to work as a benching system but also useable as individual desks, the Tier desk offers diversity and collaboration. The double tier conceals a functional, integrated slide-out shelf below while the trough hides cords and power strips. Dividers are an optional accessory that may be added in order to provide privacy.
22
B2B Office
24
B2B Office
Tier Sit-to-Stand
26
B2B Office
Tier Sit-to-Stand The Tier Sit-to-Stand desk provides a fully customizable work experience for the user. Mini actuators are built into the legs to provide electronic power for lifting the top to the desired height. The Tier Sit-to-Stand desk provides the same aesthetic appeal as the original Tier desk, but with added functionality.
28
B2B Office
30
B2B Office
Orbit & Buddy
32 28
B2B Office
Orbit
Orbit is a simple yet playful pendant light that mixes steel and walnut into a harmonious sphere. Orbit comes in three sizes and is sure to brighten any space.
Buddy
B2B Office
The Buddy is an essential component to any office. It provides storage for files and paper while also double functioning as a stool. Easily moveable with casters, the Buddy makes it easy to have a quick conversation with someone at their desk or to sit and collaborate without dragging a desk chair with them.
34
Lift
36
B2B Office
Lift Designed to provide maximum functionality, the Lift coffee table is the perfect accent to any sofa. Part of the top lifts up and over, making it easy to type on a computer or write while comfortably sitting on a couch or chair. The other part of the table is a white board with a hidden drawer underneath in order to store markers, encourage collaboration, or scribble down ideas.
38
B2B Office
Shift
40
B2B Office
Shift The Shift Lounge is a modular walnut and fabric lounge seating system designed to encourage collaboration in office spaces. Shift´s clean lines and sleek look provide a perfect environment for a clean modern appearance in any office. It´s soft but durable cushions offer comfort and style. Shift´s double-sided seating design promotes a friendly environment to work or take a break. It´s high top walnut elevations with electrical plugs provide the perfect opportunity to bring your laptop or tablet with you and share ideas, socialize with your coworkers, or meet with clients.
3042
B2B Office B2B Office
44
B2B Office
Nook Privacy System
46
B2B Office
Nook Privacy Stystem The Nook is a comfortable and private space intended for anything from personal calls to client meetings. Through market research we discovered most employees want a private space to make phone calls or to discuss business in the workplace. The Nook Privacy System addresses this need with panels that offer complete privacy.
48
B2B Office
50
B2B Office
Warm Modern
52
B2B Office
Product Line
TPS Filing Cabinet
Borough Chair
Congo Media Console
Alfred Sofa
Knox Writing Desk
B2B Office
Roadhouse Chair
Thea Chair
Nolita Side Table
54
Loop Desk
56
B2B Office
Loop Desk The Loop Desk is constructed from stainless steel with solid walnut and walnut veneer. Also available in a white lacquered finish, it is easily customizable to fit various office environments. The large work surface has built in wire management slots for aesthetic and organizational purposes. The lower level cabinet section can be customized in either a right or left orientation in order to better fit the office and user.
58
B2B Office
60
B2B Office
Loop Conference Table
62
B2B Office
Loop Conference Table The Loop Conference Table combines a solid black walnut top with a polished stainless steel base. The simplicity of the base design is attractive without being distracting in the office environment. While the stainless steel works well with other modern furniture pieces, the walnut top provides a warm and welcoming surface to conduct meetings or collaborate with colleagues.
64
B2B Office
66
B2B Office
Encompass Lounge
68
B2B Office
Encompass Lounge The Encompass Lounge is the perfect place to collaborate, relax, read, work on a laptop, take a call or video conference in private. The high back and side panels provide privacy as well as acting as a sound barrier and space divider. An integrated outlet in the base ensures that phones, tablets and laptops will stay charged while you’re working away from your desk.
70
B2B Office
72
B2B Office
Sierra Lounge
74
B2B Office
Sierra Lounge Sierra Lounge is an adjustable walnut and fabric lounge seating system designed to provide comfort as well as function in the office. Its modern design allows for its soft cushions and lightweight aluminum tables to adapt according to the situation. Whether you want to socialize or just take a break from your desk, Sierra can adjust according to your needs. The high top walnut back provides a rail for the tabletops and cushions to work in a movable fashion. Sierra is the perfect addition for an office that combines style with the need for collaborative spaces.
76
B2B Office
78
B2B Office
Classic Modern
80
B2B Office
Product Line
Kendall Side Table
Kendall Bookcase
Parlour Chair
Gia Sofa
B2B Office
Kendall Desk
Petrie Sofa
82
Charles
84
B2B Office
Charles The Charles desk looks towards mid-century modern, and especially Danish modern design for its form. Constructed from black walnut and brass plated cast legs, the materiality of the design complements current Crate & Barrel products including the Cue and Alfa chairs. The benching system incorporates a modular storage solution for clients to have as much customization as possible when they are building their perfect office space. This customization not only gives every office worker some options in terms of their workflow, but also allows for each workstation to have a personal, unique characteristic.
86
B2B Office
88
B2B Office
Odense
90
B2B Office
Odense The Odense desk is a smaller, simplified version of the Charles desk meant for an entry level pricepoint. It caters to a client that values efficiency and productivity because you can have a large number of employees working in a small space. The Odense desk has a frosted glass divider to create privacy between workers. This divider can also be a felt panel for the added use of pinning notes and photos. Made from the same walnut and brass as the Charles desk, it is a sturdy and easy to clean piece of furniture. The Cabinet between desks serves two purposes, storage and privacy. Books and binders can be stored in the top shelf and personal items like bags and coats below. The cabinet is shared between two people. The doors open into each other for user friendly access to the contents from the employee’s seat, and also keeps each person’s belongings private.
92
B2B Office
94
B2B Office
Stella
96
B2B Office
Stella The Stella conference table seats eight to ten people for the small to medium company that wishes to create a collaborative and inclusive environment. The warm and inviting wood tones give the office a more welcoming residential feel. This piece is inspired by Danish modern aesthetics, merging linear and rounded elements in a delicate frame.
98
B2B Office
Haven
100
B2B Office
Haven The Haven is a shelter meant to create a private space within the public environment of an office. It provides a place to make a private phonecall or have a moment alone, without taking up precious square footage. This piece is a room divider and storage combination for the employer who respects their employees’ need for privacy. The Haven accomodates four Crate & Barrel Pilsen File cabinets, a shelf for binder and books, a shelf for miscellaneous objects, and a bench seat. The seat can be used while making a private call or going over files and other stored items. The Haven can be used as room dividers, as seen below, or simply against a wall.
102
B2B Office
Haven
B2B Office
Through a change in materials, the Haven room divider and storage system can fit any collection. The perforated metal vesion on the left and the black metal/plastic and frosted glass/plastic version are both congruent with the Clean Modern collection. The walnut and grey upholstered panel version is meant for the Warm Modern collection. The version on the right, with a translucent linen screen, fits the Classic Modern collection.
104
106
B2B Office
Swan Lounge
108
B2B Office
Swan Lounge The Swan Lounge is a classic modern walnut and soft fabric lounge designed to promote collaboration and open office space environments. Its stylish walnut table elevations provide the perfect scenario for working away from your desk. Swan lounge’s soft but durable cushions invite the opportunity to socialize, take a break or even meet with clients. Its modular design allows it to be adaptable for any office space whether it’s a corridor or a larger open area. Swan lounge is the combination of function and comfort for the office.
110
B2B Office
112
B2B Office
Product Overview
Conference Tables
Loop Table Thomas Edick
B2B Office
Charles Desk Patricia Opitz
114
Desks
Loop Desk Thomas Edick
Tier Desk Bailey Preib
Desks
Odense Desk Patricia Opitz
B2B Office
Charles Desk JW Mutin
116
Storage
Buddy Storage Bailey Preib
Haven Storage Patricia Opitz
Odense Storage Patricia Opitz
Accessories
Orbit Lighting Bailey Preib
B2B Office
Lift Coffee Table Bailey Preib
118
Seating
Swan Lounge Luz Gallegos
Shift Lounge Luz Gallegos
Sierra Lounge Luz Gallegos
Seating
Nook Privacy System Emerson Townsend
B2B Office
Encompass Lounge Ellen McGarrigle
120
The office of the future will be a place that cultivates creativity and collaboration. The furniture that meets these requirements will also need to be flexible and aesthetically pleasing.
B2B Office
Thank you
122