Ellen Setterfield
Leeds College of Art
YCN 2014
femfresh
7 day trial of femfresh Daily Intimate Wash. Mailshot which would be sent to women aged 18-24. This will act as a trial for women to try and test femfresh themselves. The trial will be recorded in a pocket diary or via an interactive application.
01/06
Ellen Setterfield
Concertina stating the facts and figures about women’s hygiene. The main aim of this publication is to inform women about the benefits of the products in a honest and indirect way.
Leeds College of Art
YCN 2014
femfresh
02/06
Ellen Setterfield
Reverse of the concertina explaining the details of the trial.
Leeds College of Art
YCN 2014
femfresh femresh
03/06
Ellen Setterfield
Small pocket diary to record the trial as it goes on. Women are asked to record their irritation level and also to rate the product each day.
Leeds College of Art
YCN 2014
femfresh
04/06
Ellen Setterfield
Leeds College of Art
YCN 2014
femfresh
LOGIN
Day One
SIGN UP
Level of irritation
H
7 DAY TRIAL Welcome to the fenfresh trial app. Use this alongside the trial pack we sent you in the mail to record your opinions of the femfresh products. Create your own account to record your progress and chat to other women taking part. We hope you enjoy the trial!
Interactive application acts as a digital diary, the aim is to appeal to the target audience through the use of their smart phone.
Sophie Peters Age: 22 Location: Leeds
M
Chat
Calendar Keep track of your progress with your seven day calendar. Simply select the level of irritation you feel each day and rate the product out of five (five being the highest).
L
Rating of product
1 Notes:
2
3
Sophie Peters Age: 22 Location: Leeds Sophie Peters Hey! how did you like the trial? Abbie Anderson
4
5
1 5
2 6
3 7
4
Hey! It was great! Can始t believe I haven始t used it before. How did you like it? :) Sophie Peters Yeah me too! Its been great! I始ve been looking at other products and they have some great stuff! Abbie Anderson
05/06
Ellen Setterfield
Additional page to be added to the existing femfresh website. This page would allow women to submit a review of the trial and a rating of the product.
Leeds College of Art
YCN 2014
femfresh
06/06